When There’s
NO PLAN IN PLACE BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER No two real estate transactions are ever alike, but a certain few come with their own unique challenges like probates, estates, and conservator business. It’s not easy, but Associate Broker, Natalie Olmsted has found her real estate forté is one not everyone shares. “When I first started, a natural niche was first time home buyers, but I was losing potential clients because they were missing part of their home buying process. Their credit score was too low, their debt was too high, or they didn’t have any money for a down payment but would be able to make the monthly mortgage payments if they could just get a loan. I put them on a ‘future’ list, and kept checking in on them, educating them, and when they were ready, they came back to me. That’s when it hit me to focus there and build my database for the future,” she shared of one of two very different ends of the real estate spectrum. “Last time home sellers are an extremely specific niche. I was introduced to this market through a good friend of mine who’s an estate attorney. When I became licensed, she was looking for a new REALTOR® to work with and refer to her clients. As time went by, she introduced me to her sphere, I began to develop my own relationships, and as one client led to another, my knowledge and expertise in this area grew as well. In 2021, last time home sellers accounted for 45% of all my business.” Volume 11 Issue 1 35
