ENGAGEMENT & Communications In addition to our People, Places & Planet goals for 2020 and 2021, we set ourselves some general goals in relation to engagement, fundraising and communications. Here we report on progress against these goals.
GOAL BE T TER ENGAGE OUR EXTERNAL AUDIENCE IN OUR SUSTAINABILIT Y AC TIVIT Y. PROGRESS >> We have now fully integrated our sustainability engagement activity into our general marketing plan and processes, to ensure regular communications across emails, social media, events (in person and virtual) and PR. We have established a quarterly Exodus Travels Foundation news email to update supporters on our Foundation activity in particular, and published our first Impact Report in 2021. However, we still have a way to go – in our latest customer survey in 2021, respondents scored us on average 7.6 out of 10 for how socially and environmentally responsible they felt we were as a company, down from 7.7 out of 10 in 2019. The ‘open responses’ on this survey suggest much of this score is due to a growing awareness of the carbon footprint of travel in general against a backdrop of climate crisis, but it also demonstrates that we need to work harder – through our communications and through our tour leaders – at engaging with customers on our sustainability ethos and activity, and on how they can play their part, as well as continuing to benefit from their feedback. NEXT STEPS >>>> We are currently in the process of rolling out new sustainable travel information across the web pages for every single trip. This will be a lot more comprehensive and consistent than previous information, giving customers a good picture of how their trip impacts people, places and planet. We also intend to better equip our Tour Leaders to do just this, through our supplier engagement work (see page 36). Additionally, we are revising the sustainability related question on our Holiday Evaluation Form, to get a better understanding of how much customers know and engage in our sustainability activity.
EXODUS TRAVELS
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EN GAG EMENT & COM M U N ICATIO N S
