Services Guide 2023-2024

Dear Regional Partners,

As we conclude another remarkable fiscal year and look ahead with anticipation, we cannot help but express our deepest gratitude for your unwavering commitment, support, and belief in the South Central Tennessee Tourism Association (SCTTA).

Your dedication has empowered us to accomplish significant milestones this year, including the creation and implementation of strategic and impactful programs that have reinforced our mission of providing affordable and efficient marketing services to all our communities

Together, we have been able to develop and open the first regionally operated welcome center in Tennessee and enter into meaningful partnerships with the likes of the Tennessee Whiskey Trail, the Tennessee River Valley Geo Tourism, and Nashville's Big Back Yard.

We are thrilled to share some of our key achievements and upcoming additions for 2023-2024. We've launched an enhanced Ambassadors and Influencers Program to help spread the word about our diverse communities and promote regional tourism The Virtual Brochure Rack Program has been expanded, offering greater digital access to our partners and patrons alike.

Our After Jack Program has brought a new life to our regional welcome center, enabling visitors and locals to engage with our region in a more immersive and captivating way. We've also reimagined our Travel Guide, now more comprehensive and user-friendly, and are excited to announce our new Digital Monitor Program, destined to take our digital marketing capabilities to new heights

Your continued support has not just allowed SCTTA to grow at an unprecedented pace but has also had a transformative impact on regional tourism. By aligning our efforts and focusing on regional tourism, we are amplifying our reach and generating significant benefits for all partners involved.

We are immensely grateful to each one of you for making this possible Without your support, our ability to offer such powerful and meaningful programs would be considerably diminished

As we prepare to embark on the next fiscal year, we're full of optimism for an even stronger 2023-2024, fortified by your support and the shared vision of making the SCTTA an exemplar for regional tourism.

Thank you once again for being part of our journey and for your dedication to enhancing tourism in South Central Tennessee

Here's to an exceptional year ahead!

FullServiceTourismMarketingOptions

socialmedia narrative websites localprint MediaBuys

SCTTA's Full Service Tourism Marketing Plans are specifically designed to alleviate the pressure experienced by our partners juggling various responsibilities in the fields of tourism marketing, industrial development, chamber memberships, and local event coordination We understand how challenging it can be to balance these numerous roles while striving to maximize the impact of local tourism initiatives

Our service suite is a comprehensive, turnkey solution that covers the spectrum of tourism marketing needs At the core of our offering is our professional representation, ensuring that your local tourism efforts are recognized and championed at the highest levels

Beyond representation, our marketing strategies are fine-tuned to effectively amplify the unique attractions of each locale we represent Leveraging the latest marketing technologies and trends, we aim to enhance visibility, increase visitor numbers, and drive economic growth for the regions we serve

Recognizing the importance of financial support in implementing these plans, we also provide consultation on state grants and co-op programs Our goal is to help you secure funding that can aid in boosting your tourism initiatives, supporting the economic development of your region.

With SCTTA's Full Service Tourism Marketing Plans, we take care of your tourism marketing so you can focus on what you do best – making your locality an irresistible destination for visitors

*Thereisanadditional$3,000chargeinyear1forwebsitedevelopment,whichisreducedto$600peryearforwebsitehosting*

BasicService

Monthly consulting calls

Brand management

Brand development

Website development

2 weekly social posts

12 curated written pieces

photo library (100 photos)

seasonal video (4 per year)

$12,000 annual cost ($14,305+ value)

FullService

Monthly consulting calls

Brand management

Brand development

Website development

4 weekly social posts

24 curated written pieces

photo library (100 photos)

seasonal video (4 per year)

$15,000 annual cost ($17,380+ value)

FullService

Monthly consulting calls

Brand management

Brand development

Website development

6 weekly social posts

36 curated written pieces

photo library (100 photos)

seasonal video (4 per year)

$20,000 annual cost ($22,640+ value)

AMBASSADOR & INFLUENCER GIGS

TELL YOUR STORY THROUGH THEIR SOCIALS

Discover the vibrant charm and authentic stories of Tennessee through the eyes of its most influential storytellers! Join forces with the 2023-2024 class of Experience Tennessee Influencers and Ambassadors, boasting a combined following of over 600,000 on Instagram and 265,000 on TikTok Together, you can amplify your local businesses, showcase intriguing attractions, and highlight unforgettable events

Collaborating with the South Central Tennessee Tourism Association, you can craft compelling itineraries and gigs designed to drive engagement and fuel economic growth in your community Get ready to move the needle, make a significant impact, and let the world Experience Tennessee like never before!

Howtodevelopitineraries

HowmanyInfluencers?

$20 per Influencer

costoffollowers $5 per hard post/reels $2 per story per 1k followers

ADVERTISINGTERMS&CONDITIONS

HowmanyLocations?

3 included$10 per location per Influencer

AdvertisingCommitment:Theadvertiseragreestopurchaseadvertisingasoutlinedintheproposal andunderstandsandagreesthatalladvertisingdollarsarenon-refundable regardless ofcampaignperformance PrintDates:Advertiseracknowledgesthatprintdatesmentionedintheproposalaretentativeandaretobeconsideredastargetsonlyandnotasguaranteed dates TheCompanyreservestherighttomodifyorpushbacktheprintdatesatitssolediscretion TheAdvertiserwillbeinformedaboutanysuchchangesasandwhentheyoccur Artwork Specifications:Advertisermustprovideallartworkforadvertisementsataresolutionof300dpi,andineitherJPEGorPNGformat Thedimensionsmuststrictlyadheretothosedetailedin themarketingdeck Anydeviationmayresultinthenon-acceptanceoftheartwork ContentOwnership:Theadvertiserwarrantsandrepresentsthatallimagesandmaterialsusedinthe advertisementsareeitherlicensedtotheAdvertiserorarethepropertyoftheAdvertiser TheAdvertiserisresponsibleforensuringthelegalityofallcontentandimagesincludedintheir advertisements,includingsecuringnecessarypermissionsorlicenses TheAdvertiseragreestoindemnifyandholdharmlesstheCompanyfromanyclaims,damages,orliabilitiesarising fromthecontentoftheAdvertiser'sadvertisements

All After Jack Guides will be available in print and digital format with 100k targeted impressions over the life of the advertising campaign (Print, Digitial Marketing, Influencers & Ambassadors)

Guides will be a part of a quarterly email marketing campaign specifically to Tennessee Whiskey Tail participants that have not visited the Jack Daniel Distillery Digital copies will be provided in each of these email blasts

After Jack Guides will be a focus item for the Lynchburg Welcome Center staff to hand out to guests Guides will also be placed at select welcome centers along the paths

Advertisers will be placed on any routes that run through their communities, or near them. Sponsoring DMOs' branding will be used for the communities listed on the maps

Experience Tennessee Ambassador's Highlight will support each piece as it is released

All After Jack Guides will be placed on the Experience Tennessee "Virtual Brochure Rack" under "Things to do" on ExperienceTN.com

After Jack Combo Guide will be placed on Virtual Brochure Rack Posters (min 250)

Guides will be mailed and emailed with inquiries about the region and visiting Jack Daniel's Guide breakdowns throughout the year on Experience Tennessee's social media platforms including the Lynchburg, Tennessee socials.

Guides will be available at the Experience Tennessee Mobile Welcome Center for Events

AD PAGES

SIZES

GUIDES & SIZE OPTIONS

SINGLE PANEL

4.125" X 9.125"

(Must add .125" bleed on all sides)

CENTER FOLD

8.125" X 9.125" (Must add .125" bleed on all sides)

PROGRAM MARKETING DETAILS

Five 24-Page Itineraries

Nashville Routes

Details: Back Cover Center Fold Page 3

Memphis Routes

Chattanooga Routes

Franklin Routes

Huntsville Routes

Sections: prices: $2000 $2000 $1500 $1000 $1000 $750

Inside Front Page Inside Back Page Full Page

ADVERTISING TERMS & CONDITIONS

AdvertisingCommitment:Theadvertiseragreestopurchaseadvertisingasoutlinedintheproposal,andunderstandsandagreesthatalladvertisingdollarsarenon-refundable,regardless of campaign performance Print Dates: Advertiser acknowledges that print dates mentioned in the proposal are tentative and are to be considered as targets only and not as guaranteed dates TheCompanyreservestherighttomodifyorpushbacktheprintdatesatitssolediscretion TheAdvertiserwillbeinformedaboutanysuchchangesasandwhentheyoccur Artwork

Specifications:Advertisermustprovideallartworkforadvertisementsataresolutionof300dpi,andineitherJPEGorPNGformat Thedimensionsmuststrictlyadheretothosedetailedin the marketing deck Any deviation may result in the non-acceptance of the artwork Content Ownership: The advertiser warrants and represents that all images and materials used in the advertisementsareeitherlicensedtotheAdvertiserorarethepropertyoftheAdvertiser TheAdvertiserisresponsibleforensuringthelegalityofallcontentandimagesincludedintheir advertisements including securing necessary permissions or licenses The Advertiser agrees to indemnify and hold harmless the Company from any claims damages or liabilities arising fromthecontentoftheAdvertiser'sadvertisements

Primary publications for the Lynchburg Welcome Center (180,000 visitors annually)

Brochures will be "stocked" at State & Regional Welcome Centers; Nickajack Welcome Center, Ardmore Welcome Center, Smith County Welcome Center, Lynchburg Welcome Center & TN Whiskey Trailhead, with select guides in the Columbia Welcome Center, Spring Hill Welcome Center, Natchez Trace (Wayne Co ) Welcome Center, and more

An Experience Tennessee Ambassador or Influencer will showcase each piece at least once; most will be showcased by multiple ambassadors & influencers throughout the year.

Guides will be recommended by trained staff at state and Lynchburg welcome centers

All guides will be placed on the Experience Tennessee "Virtual Brochure Rack" on ExperienceTN com with sponsor branding and a link at the bottom of the landing page

All regional guides will be placed on Virtual Brochure Rack posters

All Guides will be placed on the Experience Tennessee Mobile App with sponsor branding

Guides will be mailed and emailed when guest inquiries about the region are solicited

Guide breakdowns throughout the year on Experience Tennessee's social media platforms

Guides will be available at the Experience Tennessee Mobile Welcome Center for Events

AD PAGES SIZES

GUIDES & SIZE OPTIONS

PRICING

SINGLE PANEL

4.125" X 9.125"

(Must add .125" bleed on all sides)

Barbecue Trail

Craft Breweries

Wineries

Distilleries

Burgers

Meat & Threes

Pizza

Sips of the South (Coffee)

$1,500

DOUBLE PANEL

8.125" X 9.125"

(Must add .125" bleed on all sides)

BROCHURE OPTIONS

Pickin' Tennessee (Antique)

Float in Tennessee Elk River

Float in Tennessee Duck River

Float in TN Richland Creek

Golfers Guide

Natchez Trace Parkway

Campgrounds

State Parks & Natural Areas

$2,500

Waterfall Guide

Mural Guide

The Jack Trail Geo

Discover SCTN Geo

Historic Churches

Historic Cemeteries

Lakes & Marinas

Native American History

ADVERTISINGTERMS&CONDITIONS

Trout Fishing

Fishing Guide

Hunting Guide

Motorcycle Trails

Music Guide

Unique Stays Downtowns (18 Guides)

Farm Guides (13 Guides)

AdvertisingCommitment:Theadvertiseragreestopurchaseadvertisingasoutlinedintheproposal,andunderstandsandagreesthatalladvertisingdollarsarenon-refundable,regardless ofcampaignperformance PrintDates:Advertiseracknowledgesthatprintdatesmentionedintheproposalaretentativeandaretobeconsideredastargetsonlyandnotasguaranteed dates TheCompanyreservestherighttomodifyorpushbacktheprintdatesatitssolediscretion

TheAdvertiserwillbeinformedaboutanysuchchangesasandwhentheyoccur Artwork

Specifications:Advertisermustprovideallartworkforadvertisementsataresolutionof300dpi,andineitherJPEGorPNGformat Thedimensionsmuststrictlyadheretothosedetailedin themarketingdeck Anydeviationmayresultinthenon-acceptanceoftheartwork ContentOwnership:Theadvertiserwarrantsandrepresentsthatallimagesandmaterialsusedinthe advertisementsareeitherlicensedtotheAdvertiserorarethepropertyoftheAdvertiser TheAdvertiserisresponsibleforensuringthelegalityofallcontentandimagesincludedintheir advertisements includingsecuringnecessarypermissionsorlicenses

TheAdvertiseragreestoindemnifyandholdharmlesstheCompanyfromanyclaims damages orliabilitiesarising fromthecontentoftheAdvertiser'sadvertisements

Primary publications for the Lynchburg Welcome Center (180,000 visitors annually)

Guides measure 5.5" x 8.5"

Brochures will be stocked at state & regional welcome centers; Nickajack Welcome Center, Ardmore Welcome Center, Smith County Welcome Center, Lynchburg Welcome Center & TN Whiskey Trailhead, with select guides in the Columbia Welcome Center, Spring Hill Welcome Center, Natchez Trace (Wayne Co ) Welcome Center, and more

All Experience Tennessee ambassadors or influencers will showcase the guide at least once.

Guides will be recommended by trained staff at State and Lynchburg Welcome Centers

Travel Guides have an exclusive tab on ExperienceTN com

Digital Guides are linkable; all sponsors will be linked

Guides will be mailed and emailed when guest's inquiries about the region are solicited

Guide breakdowns throughout the year on Experience Tennessee's social media platforms

Guides will be available at the Experience Tennessee Mobile Welcome Center for Events sctta rg ExperienceTN.com

SPACE & SIZE OPTIONS

ADVERTISINGTERMS&CONDITIONS

andunderstandsandagreesthatalladvertisingdollarsarenon-refundable regardless ofcampaignperformance PrintDates:Advertiseracknowledgesthatprintdatesmentionedintheproposalaretentativeandaretobeconsideredastargetsonlyandnotasguaranteed dates TheCompanyreservestherighttomodifyorpushbacktheprintdatesatitssolediscretion TheAdvertiserwillbeinformedaboutanysuchchangesasandwhentheyoccur Artwork

AdvertisingCommitment:Theadvertiseragreestopurchaseadvertisingasoutlinedintheproposal

Specifications:Advertisermustprovideallartworkforadvertisementsataresolutionof300dpi,andineitherJPEGorPNGformat Thedimensionsmuststrictlyadheretothosedetailedin themarketingdeck Anydeviationmayresultinthenon-acceptanceoftheartwork ContentOwnership:Theadvertiserwarrantsandrepresentsthatallimagesandmaterialsusedinthe advertisementsareeitherlicensedtotheAdvertiserorarethepropertyoftheAdvertiser TheAdvertiserisresponsibleforensuringthelegalityofallcontentandimagesincludedintheir advertisements,includingsecuringnecessarypermissionsorlicenses TheAdvertiseragreestoindemnifyandholdharmlesstheCompanyfromanyclaims,damages,orliabilitiesarising fromthecontentoftheAdvertiser'sadvertisements

PAGE

Become a Member Today of theBecomeaTennesseanProgram

We are thrilled to introduce our latest endeavor, the 'Become a Tennessean' program, designed to give you a taste of the scenic beauty and warm hospitality of the South Central Tennessee region. Our purpose is to provide you with comprehensive information and support if you're considering making our beautiful region your new home.

Spanning across a diverse territory from the sublime Sewanee Mountains of the South Cumberland's west to the picturesque Tennessee River, the South Central Tennessee region covers Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne counties Known for its rustic charm, abundant natural beauty, and vibrant communities, South Central Tennessee is more than a tourism hotspot; it's a place to call home

While our association has always been committed to promoting tourism, the 'Become a Tennessean' program extends our mission to help individuals and families find their forever homes in this captivating region Our program offers a comprehensive guide to the region, including the housing market, employment opportunities, local schools, healthcare facilities, and other essential resources It's our goal to make your transition to South Central Tennessee as seamless as possible

There's a unique charm to South Central Tennessee that can't be replicated elsewhere. If you are intrigued by the prospect of experiencing rural living combined with small-town charm and easy access to big cities, we invite you to consider the 'Become a Tennessean' program. Come, experience the hospitality of the South and make South Central Tennessee your home!

GUIDES ADVERTISING & SIZE OPTIONS

& PRICING

Publication developed and distributed by the South Central Tennessee Tourism Association. Website listing on BeinTennessee com with links to socials, website, phone, email, & more

Listing in Annual Relocation Guide

Access to SCTTA License-Free Photo and Video Library for digital and print marketing usage

Invites to all Become a Tennessean socials

Invites to participate in community days at the Lynchburg Regional Welcome Center

Access to submit monthly blog posts on BeinTennessee com blog, which will be shared on

Become a Tennessean social media platforms, and potentially used for Experience Tennessee

Three Star Award program eligibility

Become a Tennessean program lapel pin

Become a Tennessean door cling

Marketing & Program Reach

membershiplimits

BedfordCounty=9MemberLimit

CoffeeCounty=9MemberLimit

FranklinCounty=6MemberLimit

GilesCounty=6MemberLimit

HickmanCounty=3MemberLimit

LawrenceCounty=6MemberLimit

LewisCounty=3MemberLimit

LincolnCounty=6MemberLimit

MarshallCounty=6MemberLimit

MauryCounty=12MemberLimit(Max)

MooreCounty=3MemberLimit

PerryCounty=3MemberLimit

WayneCounty=3MemberLimit

32-page annual relocation guide with information about the South Central Tennessee region, state data, services, and a Become a Tennessean members listings section

CO-OP Social Media Marketing Plan for Website & Socials after the first 15 members sign up

$10,000 for 25+ Members

$20,000 at 50+ Members

Annual Guide on Display in the Lynchburg Welcome Center

Relocation Guide maintained in state and regional welcome centers including; Nickajack, Ardmore, Lynchburg, Columbia, Spring Hill, Natchez Trace (Wayne Co ), and more

Relocation Guide shared with all local ECD Departments and Chambers

Mailed and Emailed inquiries made about the region

Limited to 3 sponsors per 25,000 in county-wide population (under 25k= 3, over 25k= 6, over 50k=9)

ADVERTISINGTERMS&CONDITIONS

andunderstandsandagreesthatalladvertisingdollarsarenon-refundable regardless ofcampaignperformance PrintDates:Advertiseracknowledgesthatprintdatesmentionedintheproposalaretentativeandaretobeconsideredastargetsonlyandnotasguaranteed dates TheCompanyreservestherighttomodifyorpushbacktheprintdatesatitssolediscretion TheAdvertiserwillbeinformedaboutanysuchchangesasandwhentheyoccur Artwork

AdvertisingCommitment:Theadvertiseragreestopurchaseadvertisingasoutlinedintheproposal

Specifications:Advertisermustprovideallartworkforadvertisementsataresolutionof300dpi,andineitherJPEGorPNGformat Thedimensionsmuststrictlyadheretothosedetailedin themarketingdeck Anydeviationmayresultinthenon-acceptanceoftheartwork ContentOwnership:Theadvertiserwarrantsandrepresentsthatallimagesandmaterialsusedinthe advertisementsareeitherlicensedtotheAdvertiserorarethepropertyoftheAdvertiser TheAdvertiserisresponsibleforensuringthelegalityofallcontentandimagesincludedintheir advertisements,includingsecuringnecessarypermissionsorlicenses TheAdvertiseragreestoindemnifyandholdharmlesstheCompanyfromanyclaims,damages,orliabilitiesarising fromthecontentoftheAdvertiser'sadvertisements

bottom of the poster, along with a scannable branded brochure

12 Brochures Highlighted on each poster with posters measuring 11"X17" each

Each location will be listed as an "info station" on ExperieneTN.com and will be given a door decal.

SCTTA will collaborate with your team to select the best regional offerings for your area to display

SCTTA will customize up to 3 local offerings onto the posters for each community

Each community poster will have unique trackable QR codes with annual traffic reports.

Each business that falls under a marketed category will be included in the VBR regardless of its membership status with SCTTA This will ensure the maximum local impact of the program

VBRLocalPosterProgram

50 Locations mapped and tracked

Installation of maps will be performed by SCTTA in coordination with the DMO.

Quarterly Scan Reports Provided

Locations listed as "Info Stations" on ExperienceTN.com

Annual blog on ExperienceTN com and socials highlighting the participants in each community.

Investment:$1,000

AdditionalOptions

Dual Poster Sets per location (24 Brochures) - +$500

10 Additional Locations (up to 100 total) - $250

Social Media Marketing Campaign on ExperienceTN com with custom DMO branding and targeting and a landing page for local info stations. - $600 and up for 12 months

Custom D p

rtual Brochure Rack with the DMO website displayed at the

displayed on the poster.

Two Regional Geocaching Trails: The Jack Trail and Discover South Central Tennessee Trail

Dedicated Regional Program Coordination and Management with local DMOs

Visitors from over 33 countries across the globe

Over 45,000 unique visits created by Experience Tennessee Geocaching Program

Each Geocacher spends an average of 1.6 days on Experience Tennessee Tours

New Caches introduced over the past year

New gifts including Virtual Brochure Rack cards, stickers, pens, and more

Monthly social media promotion on ExperienceTN com

Monthly blog highlighting a cache location

New 2023-2024 Passports Introduced with new locations added to trails

Includes SCTTA remote TV screen management

Design assistance with up to 5 custom slides

Two additional designs or redesigns monthly

Annual holiday design schedule

Instagram app screen

Facebook wall screen

Virtual Brochure Rack screen

Brochure promotion screens

Promotional tourism videos (local, regional, & state)

Weather screen with live updates

Google review screen

Monthly call to review designs and schedules

InvestmentOptions

$1,400 annually, billed quarterly at $350

$1,250 billed once annually

Great for driving website traffic

Great for event promotion

60/40 local slides to state/regional

Welcome centers & visitor centers

Hotels & short terms rentals

Chamber of commerce lobbies and info centers

Attraction lobbies and waiting areas

Service stations and dining areas

Recreation complex

City hall

Government lobbies

Public restrooms

InstallDetails

SCTTA's Journalism Program is instrumental in sharing the captivating narrative of the South Central Tennessee region. Recognizing the growing interest among travelers in experiential and unique opportunities, this program provides a compelling platform to showcase our region's distinctive offerings Each article is 300-700 words and includes 1-2 SCTTA-sourced photos

The heart of our journalism efforts lies in story-telling We understand the power of a well-told story and its ability to inspire, attract, and engage Our dedicated team of writers, photographers, and editors work tirelessly to capture and convey the richness and diversity of our region - its vibrant culture, captivating history, awe-inspiring landscapes, exciting attractions, and warm-hearted communities.

This program highlights the unique experiences that set South Central Tennessee apart From exploring our stunning natural sites to indulging in our distinctive local cuisine, from learning about our region's historical significance to participating in our unique local events, we shine a spotlight on the vast array of experiences that await in our region.

Narrative development remains a priority in our program We constantly evolve our storytelling techniques, adopt innovative formats, and embrace emerging trends in journalism to ensure that our stories not only reach but also resonate with our audiences.

Through the SCTTA Journalism Program, we don't just promote tourism in South Central Tennessee - we craft an immersive narrative that pulls readers in, piquing their interest and transforming them from passive readers into active travelers eager to explore all that our region has to offer.

2023-2024ExperienceTennessee

Photography &Videography Packages

At SCTTA, we firmly believe in the power of visuals to tell a story That's why we have developed our Photography and Videography Packages, designed to bring the narrative of South Central Tennessee to life through stunning visuals and compelling storytelling

Each image captured and every video created is a piece of the story we are eager to share Our dedicated team of professional photographers and videographers, armed with cutting-edge equipment and a keen eye for beauty, traverse our scenic region to capture its unique essence - from our historical landmarks and stunning landscapes to our vibrant communities and rich cultural experiences Each day of shooting includes up to 5 locations, allowing the best of your destination to be showcased

Recognizing the indispensable role of high-quality visuals in blog writing, social media, and various marketing initiatives, we prioritize providing our partners with captivating and engaging content However, we also understand the constraints of budgeting, which is why our packages are designed to deliver exceptional value at a fraction of the cost

By purchasing our services in bulk, partners can benefit from considerable cost savings without compromising on quality. We're able to provide these competitive prices through efficient planning and execution, ensuring our teams cover multiple locations and assignments in a single trip This approach allows us to spread the costs and deliver top-notch work across the region, helping our partners make a visual impact that resonates with their audience

With SCTTA's Photography and Videography Packages, we make high-quality visual storytelling accessible and affordable, enhancing the narrative of South Central Tennessee and creating a lasting impression on all who view our work

1-dayPhotoshoots

10 edits and raws - $600

20 edits and raws - $770

2-dayPhotoshoots

20 edits and raws - $1,050

30 edits and raws - $1,220

Videoproductionpackages

3-dayPhotoshoots

20 edits and raws - $1,500

30 edits and raws - $1,840

First Video - $900

Second Video - $810

Third video - $765

Fourth video - $710

One 60-90 second full length video

Four 10-15 second clips for social media

SCTTA's Social Media Management Program is a crucial part of our communication strategy, recognizing the pivotal role social media plays in today's interconnected world It's our tool to maintain a consistent, engaging, and relevant presence online, to effectively connect with prospective and current visitors, and to further amplify our storytelling efforts

This program, run by our team of seasoned professionals, is designed to tailor a robust and dynamic social media plan specific to your needs We understand the importance of aligning our social media content with the unique narrative we have been crafting through our journalism program, focusing on the distinctive experiences and opportunities in the South Central Tennessee region.

Our social media strategies incorporate regular updates, interactive content, stunning visuals, and compelling stories that engage audiences and foster a sense of community We also emphasize showcasing our investments into journalism, thereby reinforcing our commitment to shaping an authentic and attractive narrative of our region

Furthermore, we utilize the analytical capabilities of social media to understand our audience better, assess the impact of our posts, and adapt our strategy as needed We aim to not just share stories, but to inspire engagement, ignite conversations, and ultimately, to turn followers into travelers eager to experience firsthand the story of the South Central Tennessee region

With SCTTA's Social Media Management Program, we place the region's narrative into the hands of potential visitors, driving interest and facilitating connection through the powerful tool of social media.

CuratedPieces

6 per week - $7,360

4 per week - $5,980 2 per week - $4,025

Inclusions

Weekly posts

Social media strategy

South Central Tennessee Tourism Association