Australian Jewellery Fair Post Show Report Gold Coast

AUSTRALIAN JEWELLERY FAIR, GOLD COAST

EVENT REPORT FEBRUARY 28 – MARCH 1, 2015 GOLD COAST

GOLD COAST CONVENTION AND EXHIBITION CENTRE, BROADBEACH

‘The 2015 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to others without the express written consent of Fair Events’

2015 Event Overview The Australian Jewellery Fair returned to the Gold Coast for a second year and provided the perfect opportunity for retailers and exhibitors to come together and

Event Profile

Dates: February 28 – March 1, 2015 (Saturday – Sunday) Venue: Gold Coast Convention and Exhibition Centre, Broadbeach

kickstart the year.

New attractions to the fair this year included the Young Jewellers Bench and a special programme of retail solutions by guest expert Nancy Georges. This year’s fair also

Number of Exhibitors: 63 Website: www.jewelleryfair.com.au

featured the return of our popular Spotlight sessions and on-floor activities provided plenty of interest and business boosting advice.

Organised by:

At a special super session on Sunday morning, we also heard from Olympic hero Steven Bradbury as he shared the uplifting and motivational story about his incredible journey to Olympic Gold.

The new turnkey stand packages proved popular with easy set up and gave the show a fresh, brighter look.

T: 61 2 9452 7575 E: info@jewelleryfair.com.au The Jewellery Fair Team

The Jewellery Industry Awards were staged after the fair closed on Saturday night.

There was much anticipation from the audience as the finalists and winners were announced, recognising the people in the industry across a number of categories that featured leading products, merchandising, marketing, innovation and service.

Congratulations to all the winners!

Gary Fitz-Roy Managing Director

Rod Hodgins Exhibition Manager

Kirsty Dagnall Marketing The change to Saturday and Sunday delivered a more balanced split of visitors between the two days with the Gold Coast contributing 26% of visitors, Brisbane 20% and other parts of Queensland 23%. The other 31% were from all states right around Australia and New Zealand.

Jennifer Murphy Event Sales Executive

We would like to thank the Jewellers Association of Australia, Jeweller magazine, the three buying groups; Leading Edge, Nationwide and Showcase and all of the exhibitors who

Salim Charania Event Sales Executive

supported the fair this year, providing a unique opportunity to bring the local market together.

Following a review of industry feedback we are delighted to announce that we will alternate the fair between Melbourne in 2016 and Queensland the following year in 2017. Full details will be announced soon!

Laura Atherden Event Coordinator

.8%

4%

Key Visitor Research New Registrations 1.2%

1.2%

30.1% 0.7%

0.7%

Visitor by Occupation

1.2%

0.7%

3.1%

78.8% 1.2%

3.1% 0.7%

78.8%

3.1%

Jewellery Manufacturer

Jewellery Supplier

78.8% 2.4%

1.4% 3.1%

1.4% 1.2%

0.7% 1.2% 2.4%

Student

Fashion Retailer

78.8% 3.1% Jewellery Retailer

1.4% 2.4%

Gift Retailer

1.2%

1.4%

78.8%

Gemmologist

2.4% 0.7%

Watch & Clock Retailer

2.4%

78.8% 3.1%

3.1%

1.4% 2.4%

2.4%

Visitor by State

1.4%

70.1%

1.5% 1% 18.7%

Other 2.8% *Statistics collected from 2015 registration

5.9%

0.7%

2014 Visitor Attractions Nancy Georges – The Retail Miss Fix-it brings her expertise to the Fair!

FOR THE FIRST TIME EVER at a Jewellery Fair, Nancy Georges was at the Gold Coast to present the latest tips and tricks for the retail industry. She was also on hand for EXCLUSIVE Q & A sessions to give visitors the latest insight into successful retailing!

Steven Brad bury’s Motivation Morning

On the Sunday morning of the fair, special guest, Steven Bradbury was at The JAA Australian Jewellery Fair on the Gold Coast to share his story. An Australian sporting hero with a remarkable history, Steve’s motivational session offered attendees business solutions, motivation and a new way of thinking.

The Jewellers’ Bench

For the first time in Queensland, The Jewellers’ Bench was at the Gold Coast, where visitors got to see jewellers at work, live! Hosted by YJG ‘masters’, this feature offered live demonstrations of a range of techniques that focused on CAD drawing, manufacturing, setting and engraving.

Spotlight Learning Exchange

A series of workshops and seminars were held throughout the event that educated and inspired attendees. Topics included: social media, jewellery trends and selling tips.

JAA Accreditation Sessions

Also new to the fair, JAA members had the opportunity to gain two accreditation points by simply attending the fair. Members also had the chance to receive five points by attending the JAA Consumer Law spotlight session.

Buying Group Lounges

Located on the exhibition floor, lounges provided seating and refreshments for some of the leading buying groups and their members, away from the hustle and bustle of the exhibition floor.

Best Stand Awards These are judged on the following criteria: • Pre-Fair marketing participation • Staff presentation • Visitor interaction • Product display • Stand design • Overall integration of stand elements

Congratulations to the winners in 2015: BEST LARGE STAND

BEST SMALL STAND

PETER W BECK

RENEE BLACKWELL DESIGN

JEWELLERY INDUSTRY AWARDS

The Jewellery Industry Awards

The 2nd annual Jewellery Industry Awards celebrated the contribution of individuals and businesses. Unlike traditional awards which concentrate on jewellery products and design, these innovative awards focus on the people that make up the industry.

The Jewellery Industry Awards winners for 2015 are: Best Large Jewellery Retailer Winner: Pure Envy Jewellery Best Small Jewellery Retailer Winner: To Hold & To Have Best Retail Window/ Merchandise Display Winner: Blennerhassett Find Jewellers

Jewellery Industry Marketing Award Winner: Jewellery By Design – Dream it, Draw it, Win it Industry Innovation Award Winner: Nugent and Andrea Best Jewellery Supplier Winner: Chemgold

Best Enduring Jewellery Product Winner: Jewellery by Design

Best Jewellery Manufacturer Winner: Palloys

Best New Jewellery Product Winner: Uberkate

Best Sales Rep Winner: Renee Siros, Bolton Gems

Best After-Sales Service Winner: Peter W Beck

CONGRATULATIONS TO ALL OF THE WINNERS IN 2015!

Australian Jewellery Fair Exhibitors 2015 Adamas E02

Flood Gems

A25

Renee Blackwell Design

C18

Adela C27

Gerrim International

D21

Retail Edge Consultants

B27

Adora Diamonds

B17

Goldcrest Wholesalers P/L

D8

Amber Centre, The

E18

Graham Cohen Marketing

E17

Seda Gems

Antonio Ben Chimol

C12

House of Silver

A13

Showcase BG2

Sams Group Australia

B2 D18

ARMS B8

Jeweller A06

Sparkle Impex Pty Ltd

Atlas Pearls and Perfume Ltd

D17

Julie Sandlau A/S

A12

TAFE Queensland

E28

August & Pemberton Pty Ltd

C8

Leading Edge

BG1

The Battery Man

C28

Australian Designer Jewellery

B18

Loona D27

The Gold & Silversmiths

E32

Lost River Diamonds

D28

The JAA

C01

Mason Fair

D22

Time Supply

D12

Mark McAskill Jewellery

E11

Tower Systems International

E24

Tribe Trading

A17 A07

Australian Jewellers Supplies Pty Ltd

D2

Ayres Packaging & Display

A01

Aztec Gold & Silver

D11

Bolton Gems P/L

E12

Brinks Caroline Trask

E22

Chemgold A09 Crawfords A22 DF Opals

B28

Disney Couture

A2

Duraflex Group Australia

C2

Eastern Pearl

E7

Fabuleux Vous

B7

Mark Milton Ltd

B1

Marsh Advantage Insurance

E20

True Blue Opals & Gems

Morris and Watson

A26

Von Treskow

A4

Nash Pearls

C21

World Shiner

C22

Nationwide BG3

Young Jewellers Group

C05

Opals Australia Pty Ltd

D7

Paterson Fine Jewellery

C17

Pearl Perfection

B22

Pearl Story

A18

Peter W Beck Pty Ltd

B12

R.J. Scanlan & Co

B11

Primary Partners:

Supported By:

C7

Organised By:

+61 2 9452 7575

Event Marketing Activities A co-ordinated and multi-faceted marketing campaign was conducted in the lead-up to promote the Gold Coast fair.

EVENT THAT WILL ANNOUNCING THE

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AUSTRALIAN JEWELLE

MARC H 1, 2015 FEBRU ARY 28 –EXHIBITION CENTRE, BROADBEACH GOLD COAST CONVENTION

AND

PRODUCT IDEAS designs and leading See the latest products, new boasts a huge range of brands. The trade show floor and suppliers. hot selling, leading brands IDEAS LEARNING IMPROVEMENT Conference will give The new Jewellery Industry and the right advice your team the right information to help increase your sales.

IDEAS STAFF AND ACHIEVEMENT team to excel in 2015.

Motivate and inspire your

Returning in 2015

Introducing the new Conference features The new Jewellery Industry with expert a daily morning power session, START your year. presenters designed to KICK is tailored to jewellers The conference program includes topics led by and jewellery retailers, and visual merchandising, industry experts on staffing, strategies. marketing and sales boosting

KICK

ideas bright Where through shine

JEWELLERY INDUSTRY AWARDS

WINNER! KICK START your year as a Jewellery Industry In the wake of the successful are back for 2015 Awards in 2014, the awards and further and include more categories opportunities for you to shine! best people in the Come and celebrate with the will be available business. Nomination information online soon.

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Organised By: Supported By: Primary Partner:

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FOR BE REWARDED AND ACKNOWLEDGED YOUR HARD WORK! put the spotlight The Jewellery Industry Awards industry so great. You on the people that make the or best sales rep! Get could be 2015’s best retailer soon! involved - nominations open

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20 15 RC H 1, 28 – MAND AY SU UA RY FE BR RD AY AN D N AND CH SATU ENTIO

+61 2 9452 7575

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.au www.jewelleryevents.com

TRADE MAGAZINE ADVERTISING

DIRECT MAIL

TRADE INVITATIONS

A schedule of advertising was placed in the

Direct mail was used extensively by the event and included three unique mailings to a database of approx 4,000 prospects on each occasion: • ‘Save the Date’ postcard • 20-page Fair Preview & Registration Booklet

& INVOICE STICKERS

• Visitor feature letter

communications.

EMAIL MARKETING

FAIR WEBSITE

TELEMARKETING

Regular email newsletters were sent to

The Gold Coast fair website was a

A telemarketing campaign was conducted

prospective visitors each outlining specific

comprehensive resource for the event,

in the weeks leading up to Christmas AND

event initiatives and pointing back to the

detailing exhibitor listings, amenities, fair

in the final weeks prior to the fair, issuing a

event website.

features, links to speaker details and,

personal invitation to attend the fair, correct

most importantly, a portal to the online

records and facilitate the provision of further

pre-event registration.

information.

major trade publication, Jeweller magazine.

The campaign also included inserts tailored to the Australian retail market.

DL flyers, postcards and invoice/statement stickers were printed for the use of exhibitors to promote their attendance at the fair.

Web banners were also made available to be included on websites and email

A U S T R A L I A’ S N O . 1 J E W E L L E RY E V E N T S

O f f i ci a l Fai r Di r e ct o r y

kick start your year!

F E B R U A RY 2 8 - M A R C H 1 , 2 015 G OL D C OA ST C ON V E N T I ON A N D E XH I B I T I ON C E N T R E , B R OA D B E A C H

PUBLIC RELATIONS

THE DAILY NEWS

OFFICIAL EXHIBITION DIRECTORY

Each fair initiative was released to the market

Each day of the fair, the Fair News was

The 24-page exhibition directory, produced

at large via the trade press. As a supporter of

emailed to more than 6,000 potential visitors–

by Jeweller magazine, was available to every

the fair, Jeweller magazine, both online and

full of info direct from the event. By making a

visitor, providing a valuable resource to

in print, ran a wide-ranging preview of the

personal daily connection with visitors, they

navigate the exhibition and more importantly

fair in the months and weeks prior including

saw the action ‘live’ from the Fair, and got

an essential post event resource to keep in

a comprehensive ‘Show & Tell’ covering the

excited about visiting.

touch with exhibitors.

majority of exhibitors.

SEE YOU IN

SYDNEY

2015 AUGUST 29 – 31, 2015 SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

We look forward to working with you in the future. Thank you for your support and participation at the JAA Australian Jewellery Fair, Gold Coast.

The Jewellery Fair Team

Exhibition Sales Enquiry: sales@jewelleryfair.com.au General Event Enquiry: info@jewelleryfair.com.au

Primary Partners:

Supported By:

www.jewelleryfair.com.au

T: +61 2 9452 7575 F: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.fairevents.com.au