EVENT REPORT E-WAREHOUSE MANAGEMENT & SOLUTIONS
MARCH 26 – 27, 2014
Melbourne Convention & Exhibition Centre South Wharf
The 2014 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to other without the express consent of Fair Events
2014 EVENT OVERVIEW
THE 3PL TEAM
Between March 26 - 27, the Melbourne Convention & Exhibition Centre held the 3PL, E-Warehouse Management & Solutions Show. Co-located with the ecommerce Conference & Expo, the two shows demonstrated: ‘How we will connect, buy and supply in the future’. These events provided a platform for suppliers to put their products and services in front of an engaged audience of business owners and supply chain professionals, who had come to find solutions and maintain their edge in an increasingly competitive business landscape.
Gary Fitz-Roy Managing Director
The co-location with the ecommerce Conference and Expo (www. ecomexpomelbourne.com.au), provided business with a one-stop view into the future of online sales (the ecommerce show) and the modern supply chain (3PL Show). They proved to be ideal companion events, each with an independent but complementary marketing campaign designed to reach a broad cross-section of relevant businesses. The event had the support of all three major supply chain, logistics and transportation associations in Australia: The Logistics Association of Australia (LAA), the Supply Chain & Logistics Association of Australia (SCLAA) and the Chartered Institute of Logistics and Transport (CILTA).
Jason Berman Event Group Manager
Exhibitors represented a broad cross-section of warehousing, logistics, 3PL and associated service sectors. For the full onsite guide, you can click here Visitors were drawn from a wide demographic base including various management levels, decision makers and businesses that are looking at warehousing and distribution options for their operation. Industries included supply chain services, logistics and a range of general manufacturing. Please see page 3 of this report to view a full
list of visitor statistics.
Kirsty Dagnall Marketing Coordinator
EVENT PROFILE Dates: March 26 – 27, 2014 (Wednesday – Thursday) Venue: Melbourne Convention and Exhibition Centre www.3plshow.com.au T: 61 2 94527575 / E: info@3plshow.com.au Organised by:
Danielle Griffiths Registration Coordinator
REASONS FOR ATTENDING 3PL: View and collect information about a product service
74.7%
Meet existing suppliers
25.5%
Meet new suppliers
51.1%
Talk to technical / expert staff
27.7%
Talk to sales people
27.7%
Ask for pricing
27.7%
Place an order
2.1%
Gather material and knowledge for future orders
46.8%
Attend an exhibitor’s special event
14.9%
Attend educational sessions
27.7%
Other
4.26%
VISITOR BY TYPE:
KEY VISITOR RESEARCH VISITOR BY OCCUPATION:
Senior Management
19.5%
Transport/logistics/distribution 22.2%
Operations Manager
16.4%
Supply chain services
11.7%
Logistics/shipping Manager
9.2%
General manufacturing
10.2%
Inventory & Warehouse Manager
8.2%
Retail 7.5%
Supply Chain Manager
6.1%
Industrial goods manufacturing
4.9%
Buyer & Purchasing
5.8%
Electronics/IT manufacturing
4.5%
Distribution Manager
2.4%
Food & beverage manufacturing
4.5%
Transportation Manager
2.0%
Automotive 3.2%
Other 30.4%
FMCG 3.2% Durable consumer goods manufacturing
3.0%
Other 25.2%
*Statistics collected from 2014 pre-show registration & post – show survey
EVENT MARKETING ACTIVITIES A co-ordinated and multi-faceted marketing campaign was conducted to promote the Melbourne Show. Here’s just some of what we did.
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Direct mail was used extensively by the event and included three unique mailings to a database of approx 15,000 prospects on each occasion:
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REGISTER NOW FOR A FREE LOOK INTO THE FUTURE OF DELIVERY
• “Save the date” Flyer
Network
• “Register Now” Flyer
...don’t be left behind!
E-WAREHOUSE MANAGEMENT & SOLUTIONS
2 SHOWS 1 REGISTRATIO
March 26 - 27, 2014
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See Major Suppliers
REGISTER NOW FOR THE DAY WHEN ALL WILL BE DELIVERED Get free look into the future of delivery March 26-27
Co-located with:
Melbourne Convention & Exhibition Centre, South Wharf
• “Register now” postcard • 8-page Preview & Registration flyer
FREE REGISTRATION COMPANY NAME
DEFINING THE FUTURE OF DELIVERY
FIRST NAME SURNAME EMAIL CONTACT NUMBER ADDRESS SUBURB STATE
TRADE INVITATIONS
POSTCODE COUNTRY
INDUSTRY (PLEASE TICK)
q q
SENIOR MANAGER
q
SUPPLY CHAIN MANAGER
DISTRIBUTION MANAGER
q
q
TRANSPORTATION MANAGER
OPERATIONS MANAGER
q
q
MIDDLE MANAGEMENT
BUYING & PURCHASING
OTHER______________________________
q q
INVENTORY & WAREHOUSE MANAGER LOGISTICS / SHIPPING MANAGER
JOB FUNCTION (PLEASE TICK)
DL flyers and postcards were printed for the use of exhibitors to promote their attendance at the Fair. Web banners were also made available to be included on websites and email communications.
q q
3PL PROVIDER ELECTRONICS / IT MANUFACTURING
q
DURABLE CONSUMER GOODS MANUFACTURING
q
FOOD & BEVERAGE MANUFACTURING
q q
GOVERNMENT GENERAL MANUFACTURING
q
INDUSTRIAL GOODS MANUFACTURING
q
SUPPLY CHAIN SERVICES
q
TRANSPORT / LOGISTICS / TRANSPORTATION
q q q q q q
Register now for your FREE guest pass to secure your position in the future. www.3plshow.com.au/register E-WAREHOUSE MANAGEMENT & SOLUTIONS
ADF MINING
DELIVERY
SUPPLY CHAIN Date:
March 26 - 27, 2014
To:
Melbourne Convention & Exhibition Centre South Wharf
This March, the Melbourne Convention & Exhibition Centre will hold the 3PL E-Warehouse Management & Solutions Show. Co-located with the E-commerce Conference & Expo, we will show: ‘How we connect, buy and supply in the future’ Today’s customers expect their orders to be fulfilled immediately – the online market has raised expectations. Now smart, efficient logistics are the central strategic and performance issues for successful businesses.
Free Education
Sophisticated supply chain management through to 3PL solutions are acknowledged as an income generator and recognised as a major influence when it comes to customer expectations. Do you have the key to success?
3plshow.com.au
Melbourne Convention & Exhibition Centre, South Wharf
See how to generate operational efficiencies and increase on-time performance Learn how to over-deliver on logistics expectations in the omni-channel retail environment
Co-located with: Telephone: 02 9452 7575 registration@3plshow.com.au www.fairevents.com.au
REGISTER NOW FOR FREE
Bring about transformations in your business
Enable better forecasting for sales & operations
www.ecomexpomelbourne.com.au
Supported by:
Optimise inventory control, order picking, packaging and dispatch
OTHER__________________________________________________
PLEASE RETURN COMPLETED FORM TO: 3PL Show Registration PO Box 6053, Frenchs Forest NSW 2068 Australia Fax +61 2 9975 3707 Email registration@3plshow.com.au or REGISTER ONLINE: www.3plshow.com.au/register
3PL – the E-Warehouse Management, Supply Chain and Solutions Show. Defining the future of delivery... together
March 26 - 27, 2014
Melbourne Convention & Exhibition Centre, South Wharf
Organised by
FMCG MARKETING SERVICES
TO THE TOP OF THE
March 26-27 2014
E-WAREHOUSE MANAGEMENT & SOLUTIONS
Meet the leading industry suppliers and experts to:
AUTOMOTIVE
RETAIL
E-WAREHOUSE MANAGEMENT & SOLUTIONS
MAKE YOUR WAY
2 Shows under 1 DELIVERY IS THE KEY Roof
Spotlight sponsors:
EMAIL MARKETING Regular email newsletters were sent to prospective visitors each outlining specific event initiatives and pointing back to the event website.
www.3plshow.com.au/register
Gain the flexibility to focus on your core business and maintain your competitive edge.
FAIR WEBSITE The 3PL show website was a comprehensive resource for the event, detailing exhibitor listings, amenities, show features and, most importantly, a portal to the online pre-event registration.
PUBLIC RELATIONS
TELEMARKETING AND SMS
Each show initiative was released to the market at large via the trade press. As supporters of the show, Industry Update and Supply Chain Solutions, both online and in print, ran a wide-ranging preview of the show in the months and weeks prior.
OFFICIAL EXHIBITION DIRECTORY The 20-page exhibition directory was available to every visitor, providing a valuable resource to navigate the exhibition and more importantly an essential post event resource to keep in touch with exhibitors.
CONNECT, BUY AND SUPPLY IN THE FUTURE E-WAREHOUSE MANAGEMENT & SOLUTIONS
DEFINING THE OFFICIAL FAIR FUTURE OF DIRECTORY DELIVERY March 26 - 27, 2014 Melbourne Convention & Exhibition Centre South Wharf
www.3plshow.com.au
A telemarketing campaign was conducted in the final weeks prior to the show, issuing a personal invitation to attend the show and facilitate the provision of further information.
THE DAILY NEWS Each day of the show we emailed all potential visitors the Fair News – full of info direct from the event. By making a personal daily connection with visitors, they saw the action ‘live’ from the show, and got excited about visiting.
BEST STAND AWARDS
ON THE EXHIBITION FLOOR.... 2014 EDUCATION Spotlight Learning Exchange – A series of workshops and seminars held throughout the event that educate and inspired attendees.
These are judged on the following criteria: • Pre-Fair marketing participation • Staff presentation • Visitor interaction • Product display • Stand design • Overall integration of stand elements
CONGRATULATIONS TO THE WINNERS IN 2014: Best Small Stand: AirRoad Best Large Stand: Heavey RF
Best Small Stand: AirRoad
Best Large Stand: Heavey RF
3PL EXHIBITORS 2014 Accellos
C27
Agility Logistics
B30
Ahrens
A41
AirRoad
C07
Bastian Solutions
C33
CASI ANZ Pty Ltd
C01
CILTA
C21
Colliers International
C11
Datamax
A18
Gamma Solutions
B02
Hako
C13
Heavey
RF B12
IBS
C19
Infomotion
C37
Kardex VCA
A38
Manhattan Associates
A10
Microlistics
B02
Pallet Plus
B22
Pulse Logistics Systems
C31
Roto Lift
A36
Scale Components
A08
SCLAA
C09
Total Freight Solutions Tasmania
A44
Vanderlande Industries
A34
ECOMMERCE CONFERENCE & EXPO
Capillarytech
6
Celebros
4
Cin7
3040
Commission Factory
2020
Compuware Asia – Pacific
8022
Couriers & Freight
3008
DCODR
1018
Dejan SEO P/L
2008
EPiServer
4012
EstarOnline
8026
Gamma Solutions
B02
HostGeek
7000
Hostworks
4000
hybris Aust
4036
Intershop Communications
7014
Intersols
1
Lava Digital
8
MPI Aust.
5012
NetSuite
5000
Next Logistics
5006
Paperless Warehousing
1026
Rackspace Hosting
4006
Rakuten Linkshare
8032
Red Fox Media
5
S.L.I. Systems
7024
Seeker Missile
2
Shout Web Strategy
3020
3D Photomation
6006
Spotted Media
5
Airtight Networks
5042
Star Track
8000
Australia Post
8000
Tangent Snowball
8036
Authorize.net
3024
Tatva Software
6014
Base2services
3
Toll Consumer Delivery
6000
BM Online
6020
UM Direct
7
Braintree
NCL
Valtech
2040
Bronto Software
8018
WFDS
6024
Buzztech
8024
Zalingo
6012
SEE YOU NEXT YEAR! We look forward to working with you in the future. Thank you for your support and participation at the 3PL Show, Melbourne. Regards, The 3PL Team Exhibition Sales Enquiry: sales@3plshow.com.au General Event Enquiry: info@3plshow.com.au
Organised by
Telephone: 02 9452 7575 Fax: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia Email: sales@3plshow.com.au
www.3plshow.com.au