AUSTRALIAN JEWELLERY FAIR, GOLD COAST
EVENT REPORT
GOLD COAST
MARCH 23 – 24, 2014 GOLD COAST CONVENTION AND EXHIBITION CENTRE
‘The 2014 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to other without the express consent of Fair Events’
2014 EVENT OVERVIEW The Australian Jewellery Fair on the Gold Coast was the first major independent buying trade event for 2014. Consolidating what was previously two smaller events (Melbourne and Brisbane), the Gold Coast provided a central location for suppliers and retailers to come together. Whilst the host state Queensland delivered the bulk of attendance (69.5%), attendance from interstate retailers increased by 9.4% from 2013, and there was an overall visitor increase of 3% compared to Brisbane 2013, demonstrating that the Gold Coast represents a location where business and pleasure or a family holiday can be mixed to the benefit of all.
EVENT PROFILE Dates: March 23 – 23, 2014 (Sunday – Monday) Venue: Gold Coast Convention and Exhibition Centre In response to exhibitor and visitor feedback and market research undertaken in February and March at 2013 Fairs, we consolidated previous events in to one for the first part of the year. Buyers and sellers still want a time and cost efficient event running in the period after Christmas, to top up supplies for the upcoming year. Total Attendance: 1,943 Number of Exhibitors: 71 Website: www.jewelleryfair.com.au Organised by:
T: 61 2 94527575 E: info@jewelleryfair.com.au The Jewellery Fair Team
Attendance was consistent with previous years with the opening day holding the greater volume of traffic on the show floor (70.6%) compared with Monday (29.4%), and the fair enjoyed a total of 37.6% first time registrations.
Gary Fitz-Roy Managing Director
Independently owned jewellery retailers, multi and chain store owners continue to be the bulk of retailer buyers with a healthy compliment of manufacturers and jewellers. The Jewellery Industry Awards were launched in 2013, and with hundreds of nominations received, the judges had a hard task to decide
Daniel Heather Exhibition Manager
on the winners. The very first Jewellery Industry Awards presentation was run on Sunday evening after the fair closed and the industry acknowledged and celebrated a number of
Jennifer Murphy Event Sales Executive
winners in categories from best products, suppliers, retailers through to reps. With thanks to the Jewellers Association of Australia, the three buying Groups; Leading Edge, Nationwide and Showcase, and
Kirsty Dagnall Marketing Coordinator
all exhibitors, the Australian Jewellery Fair would not continue at the high standard and professionalism without your support and contribution. Please see below for indepent reviews of the fairs JEWELLER MAGAZINE: Jewellery Fair strikes gold JEWELLERY WORLD: Gold Coast Fair generates buzz
Danielle Griffiths Registration Coordinator
KEY VISITOR INFORMATION Director / Owner/ Partner
Buyer by Type
71%
Decision Maker
26%
KeyBuyer
Corporate Buyer
Influencer
7%
3% Buyer by Occupation
Sole Trader Jewellery Retailer
12%
Prospective Buyer
Retail Assistant
8%
8%
Shop Manager
14%
Reasons for attending
71%
53%
51%
33%
Meet new suppiers
See and Buy new products
Get new ideas
29%
18%
14%
Gather information for possible future orders
Attend free seminars to help with your business
Special Show pricing deals
14%
7%
7%
Network with industry and colleagues
Talk to technical staff
Ask about pricing
38%
Jeweller 14% Jewellery Supplier
11%
Gift Retailer 7% Retailer 5% Chain Store 4% Not a Retailer
3%
Researcher 3% Multi store Retailer less than 5
3%
Fashion Retailer 1% Student 1% Part of a group
1%
2014 VISITOR ATTRACTIONS
SPOTLIGHT LEARNING EXCHANGE
VIP BUYERS LOUNGE
BUYING GROUP LOUNGES
A series of workshops and seminars held
A select group of premium retailers were
Located on the exhibition floor, lounges
throughout the event that educate and
given access to the VIP Buyers Lounge. An
provided seating and refreshments for
inspired attendees. Topics included;
intimate and exclusive environment in which
some of the leading buying groups and their
• Up-skilling retail staff
to conduct business with designers and
members, away from the hustle & bustle of
• Marketing your jewellery store
suppliers, away from the hustle and bustle of
the exhibition floor.
• Social media and online marketing
the exhibition floor.
SELECT YOUR CITY >
GOLD COAST March 23 – 24, 2014 Gold Coast Convention and Exhibition Centre Broadbeach
GOLD COAST
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PREVIEW MAGAZINE
ACCOMODATION
ASK THE EXPERT
EVENT MATE, A MOBILE APP
BRAND NEW REGISTRATION PLATFORM
Following on from topics presented in the
Event Mate helped attendees plan their day
Fair Events designed its own registration
SPOTLIGHT sessions, a number of top
and find the exhibitors they needed to see:
system that allowed a very user friendly
business consultants were available to speak with, one-on-one, in the new Ask The Expert Lounge.
experience. Registering for the Gold Coast
• Easy to find fair info • Exhibitor list, Spotlight workshop
Fair was easier than ever!!
timetables, and Ask the Expert • All the essentials to plan and make the day at the show as productive as possible
Best Stand Awards These are judged on the following criteria: • Pre-Fair marketing participation • Staff presentation • Visitor interaction • Product display • Stand design • Overall integration of stand elements
Congratulations to the winners in 2014: BEST SMALL STAND
BEST SMALL STAND
KAGI
PETER W BECK
THE JEWELLERY INDUSTRY AWARDS
JEWELLERY INDUSTRY AWARDS
NEW IN 2014!
THE JEWELLERY INDUSTRY AWARDS WINNERS FOR 2014 ARE: Best Large Jewellery Retailer Winner: Everett Brookes Jewellers Best Small Jewellery Retailer Winner: QUORRA For the first time the NEW annual Jewellery Industry Awards celebrated the contribution of individuals and businesses. Unlike
Best Retail Window/Merchandise Display
traditional awards which concentrate on jewellery products and
Winner: Ian Sharp Jewellery Craftsmanship
design, these innovative awards focus and celebrate the people that make up the industry.
Best Enduring Jewellery Product Winner: Jewels of the Kimberley Best New Jewellery Product Winner: Swarovski International Australia & New Zealand Best After-Sales Customer Service Winner: Jewels of the Kimberley Jewellery Retail/Product Marketing Award Winner: Jewellery By Design Industry Innovation Award Winner: Q Report Best Jewellery Supplier Winner: Palloys Group Runner-Up: The Battery Man
BEST SALES REPS Best Rep NSW / ACT: Steve Hopkins, Sam’s Group Best Rep QLD NT: Lincoln Allsopp, Bolton Gems Best Rep VIC: Marisa Palmieri, Imajpak Best Rep TAS: Colin Berger, Ronnie Shabtay Best Rep SA: Marco Bracci, Nomination Australia Best Rep WA: Carolyn Elliott, Pastiche Best Rep from an NZ company: Michael Carby, Worth & Douglas
EVENT MARKETING ACTIVITIES A co-ordinated and multi-faceted marketing campaign was conducted to promote the Gold Coast fair, ensuring the event delivered a qualified audience.
Everybody LOVES a
DA ZZ LE
YOUR CUSTO MERS
DISCO VER CUTTIN G EDGE AUSTRALIAN CREATI VITY IN JEWELL ERY AND DESIGN
COMPARE THE LATEST STYLES, TREND S, TOOLS AND EQUIPM ENT Restock and refresh, network with peers, compare and buy the latest products and maybe even get up early at and catch the sunrise one of the most beautiful locations in the world.
WINNER! 2014
Gala Event Jewellery Industry Awards Celebrate at the FIRST people in the business! We’re looking for the best
online now!
INDEPEND
and products, and Nominate your business awards online now! vote for the Retailers’ Choice
People gravitate towards
winners…
the profile in 2014 – feature Raise your professional awards logo on your prestigious ‘winner’ or ‘finalist’ and newsletter and website, shop window, catalogue bring business to you!
MARCH 23 – 24, 2014 AND GOLD COAST CONVENTION EXHIBITION CENTRE
will Jewellery Industry Awards The first of the NEW annual of individuals and businesses celebrate the contribution 2014, alongside on Sunday, March 23, at a Gala Award Event Coast. Fair on Queensland’s Gold the Australian Jewellery the awards will recognise These national, independent and and celebrate the people now excellence of retailers jewellery industry. Nominations companies within the so will be published online open, and the top contenders votes. the industry can cast their
au
www.jewelleryevents.com. Organised by
GOLD COAST
March 23, 2014
Jewellery Fair, Sunday evening at the Australian Centre, Broadbeach and Exhibition Gold Coast, Convention
JEWELLERY INDUSTRY AWARDS
Organised by:
+61 2 9452 7575
D
VITE
E IN
’R YOU
ENT & INDUSTRY VOTED
SEE WHAT’S HOT AND HEAR WHAT’S NOT
LOMEERS Z Z T A S D UR CU
Nominat and vote e
JEWELLERY INDUSTRY AWARDS
GOLD COAST
Y O CH 23 – 24,
Categories include: • Best Jewellery Retailer Display : • Best Retail Window/Merchandise General and Christmas Enduring and New • Best Jewellery Product: • Best Time Piece Service • Best After-Sales Customer Marketing Award • Jewellery Product/Service Award • Jewellery Retail Marketing Award • Industry Innovation States Sales Rep All Australian • Retailers’ Choice: Best and New Zealand for Jewellery Supplier/Wholesaler • Retailers’ Choice: Best Australia and New Zealand
Supported by:
s
on ati in n! om oo ,n es ry os cl
www.jewelleryindustryawards.com.au
02 9452 7575
at the Fair Celebrate on Sunday night Nominations open NOW .com.au jewelleryindustryawards
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TRADE MAGAZINE ADVERTISING
DIRECT MAIL
TRADE INVITATIONS
A schedule of advertising was placed in the
Direct mail was used extensively by the
major trade publication, Jeweller magazine.
event and included three unique mailings to
DL flyers, postcards and invoice/statement
The campaign also included inserts tailored
a database of approx 15,000 prospects on
stickers were printed for the use of exhibitors
to the NZ and Australian markets separately.
each occasion:
to promote their attendance at the Fair.
• “You’re Invited” postcard
Web banners were also made available
• “Save the Date” postcard
to be included on websites and email
• 16-page Fair Preview & Registration Booklet
communications.
EMAIL MARKETING
FAIR WEBSITE
TELEMARKETING
Regular email newsletters were sent to
The Gold Coast fair website was a
A telemarketing campaign was conducted
prospective visitors each outlining specific
comprehensive resource for the event,
in the final weeks prior to the fair, issuing
event initiatives and pointing back to the
detailing exhibitor listings, amenities, Fair
a personal invitation to attend the Fair. To
event website for easy registration.
attractions, links to accommodation bookings
reinforce all the marketing, an SMS message
and, most importantly, a portal to the NEW
was sent on opening morning.
& INVOICE STICKERS
online pre-event registration. AUSTRALIA’S NO.1 JEWELLERY EVENTS
OFFICIAL FAIR DIRECTORY INCOR PORAT THE INAUGU ING RAL
JEWELLE INDUSTR RY AWARDS Y
GOLD COAST
MARCH 23 – 24, 2014 Gold Coast Convention and Exhibition Centre, Broadbeach Sunday 10am – 5pm | Monday 10am – 3pm jewelleryfair.com.au
PUBLIC RELATIONS
THE DAILY NEWS
OFFICIAL EXHIBITION DIRECTORY
Each Fair initiative was released to the market
Each day of the Fair we emailed more than
The 24-page exhibition directory, produced
at large via the trade press. As a supporter of
7,000 potential visitors the Fair News – full
by Jeweller magazine, was available to every
the Fair, Jeweller magazine, both online and
of info direct from the event. By making a
visitor, providing a valuable resource to
in print, ran a wide-ranging preview of the
personal daily connection with visitors, they
navigate the exhibition and more importantly
Fair in the months and weeks prior including
saw the action ‘live’ from the Fair, and get
an essential post event resource to keep in
a comprehensive ‘Show & Tell’ covering the
excited about visiting.
touch with exhibitors.
majority of exhibitors.
AUSTRALIAN JEWELLERY FAIR EXHIBITORS 2014 Affection Diamonds
C35
Graham Cohen Marketing P/L
A19
Pearl Perfection D49
Alavu D32
Gravotech Australia
E50
Peekays Findings
A29
Anna Nova B34
Ikecho Pearl Company
C17
Peter W Beck Pty Ltd
D28
Australian Jewellery Supplies Pty Ltd
Imajpak A27
Prytec Solutions A31
D18
Indian Lapidary USA Inc
D42
Renee Blackwell Design
D35
Australian Designer Jewellery
F39
Jeweller Magazine
B18
Retail Edge Consultants
E51
Aztec Gold & Silver
C46
Jewellers Assoc of Australia
D15
Ricci Jewellers since 1918
F20
Bead Them Up
C26
Joseph R Lycett Pty Ltd
C46
R.J Scanlan & co
C33
Julie Sandlau F13
Sams Group Australia
C14
Kagi F34
Showcase BG3
Kaiserman F32
Shyam Craft C36
Kenneth Ayres Aust Ltd
Southbank Institute of Technology B52
Bianc A21 Bolton Gems
P/L
F29
Brinks F42 Chemgold C42 Coincept Trading F38 Crawfords D38 Disney Couture B30 Divine Sutras E45 Duraflex Aust E14 3D Photomation Pty Ltd
B24
3D Printing Systems
D48
Eastern Pearl E36 Effy Jewellery E32 Ellani Collections E35 Flood Gems A37 Gerrim International
F26
Goldcrest Wholesalers P/L
E24
PRIMARY PARTNERS
SUPPORTED BY
D25
Leading Edge BG2 Love from Venus
D21
Mark McAskill Jewellery
F24
Mark Milton Ltd
C15
Missie Von Lubbe
C24
Nash Pearls D22 Nationwide BG1 O’Neils Affiliated E38 Opals Australia E21
Sparkle Impex F35 Springwood Crafts
Story Jewellery E25 Tower Systems International
F41
The Amber Centre
F37
The Battery Man
D55
The Gemmological Assoc of Aust
C47
C49 A17
Pastiche Pty Ltd
E28
The Gold & Silversmith Guild of Aust
Paterson Fine Jewellery
E46
True Blue Opals & Gems
Pearl Story F40
D54
Valfrea B38 World Shiner Pty Ltd
C31
SEE YOU IN SYDNEY 2014... AT OUR NEW HOME! Sydney Exhibition Centre @ Glebe Island Located on Sydney’s magnificent harbour foreshore near the ANZAC Bridge, this brand new venue will offer contemporary pop-up cafes, captivating views of Sydney harbour and scheduled transport on show days. Sydney Exhibition Centre @ Glebe Island is just minutes from all the excitement and attractions of Darling Harbour. Catch a theatre performance, dine by the water, visit the aquarium or stay in your favourite harbour side hotel after the show!
AUGUST 31 – SEPTEMBER 2 SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND
T: +61 2 9452 7575
Exhibition Sales Enquiry: sales@jewelleryfair.com.au
F: +61 2 9975 3707
General Event Enquiry: info@jewelleryfair.com.au
Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.fairevents.com.au
www.jewelleryfair.com.au