Australian Jewellery Fair, Gold Coast Show Report 2014

AUSTRALIAN JEWELLERY FAIR, GOLD COAST

EVENT REPORT

GOLD COAST

MARCH 23 – 24, 2014 GOLD COAST CONVENTION AND EXHIBITION CENTRE

‘The 2014 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to other without the express consent of Fair Events’

2014 EVENT OVERVIEW The Australian Jewellery Fair on the Gold Coast was the first major independent buying trade event for 2014.

Consolidating what was previously two smaller events (Melbourne and Brisbane), the Gold Coast provided a central location for suppliers and retailers to come together.

Whilst the host state Queensland delivered the bulk of attendance (69.5%), attendance from interstate retailers increased by 9.4% from 2013, and there was an overall visitor increase of 3% compared to Brisbane 2013, demonstrating that the Gold Coast represents a location where business and pleasure or a family holiday can be mixed to the benefit of all.

EVENT PROFILE Dates: March 23 – 23, 2014 (Sunday – Monday) Venue: Gold Coast Convention and Exhibition Centre In response to exhibitor and visitor feedback and market research undertaken in February and March at 2013 Fairs, we consolidated previous events in to one for the first part of the year. Buyers and sellers still want a time and cost efficient event running in the period after Christmas, to top up supplies for the upcoming year.

Total Attendance: 1,943 Number of Exhibitors: 71 Website: www.jewelleryfair.com.au Organised by:

T: 61 2 94527575 E: info@jewelleryfair.com.au The Jewellery Fair Team

Attendance was consistent with previous years with the opening day holding the greater volume of traffic on the show floor (70.6%) compared with Monday (29.4%), and the fair enjoyed a total of 37.6% first time registrations.

Gary Fitz-Roy Managing Director

Independently owned jewellery retailers, multi and chain store owners continue to be the bulk of retailer buyers with a healthy compliment of manufacturers and jewellers.

The Jewellery Industry Awards were launched in 2013, and with hundreds of nominations received, the judges had a hard task to decide

Daniel Heather Exhibition Manager

on the winners. The very first Jewellery Industry Awards presentation was run on Sunday evening after the fair closed and the industry acknowledged and celebrated a number of

Jennifer Murphy Event Sales Executive

winners in categories from best products, suppliers, retailers through to reps.

With thanks to the Jewellers Association of Australia, the three buying Groups; Leading Edge, Nationwide and Showcase, and

Kirsty Dagnall Marketing Coordinator

all exhibitors, the Australian Jewellery Fair would not continue at the high standard and professionalism without your support and contribution.

Please see below for indepent reviews of the fairs JEWELLER MAGAZINE: Jewellery Fair strikes gold JEWELLERY WORLD: Gold Coast Fair generates buzz

Danielle Griffiths Registration Coordinator

KEY VISITOR INFORMATION Director / Owner/ Partner

Buyer by Type

71%

Decision Maker

26%

KeyBuyer

Corporate Buyer

Influencer

7%

3% Buyer by Occupation

Sole Trader Jewellery Retailer

12%

Prospective Buyer

Retail Assistant

8%

8%

Shop Manager

14%

Reasons for attending

71%

53%

51%

33%

Meet new suppiers

See and Buy new products

Get new ideas

29%

18%

14%

Gather information for possible future orders

Attend free seminars to help with your business

Special Show pricing deals

14%

7%

7%

Network with industry and colleagues

Talk to technical staff

Ask about pricing

38%

Jeweller 14% Jewellery Supplier

11%

Gift Retailer 7% Retailer 5% Chain Store 4% Not a Retailer

3%

Researcher 3% Multi store Retailer less than 5

3%

Fashion Retailer 1% Student 1% Part of a group

1%

2014 VISITOR ATTRACTIONS

SPOTLIGHT LEARNING EXCHANGE

VIP BUYERS LOUNGE

BUYING GROUP LOUNGES

A series of workshops and seminars held

A select group of premium retailers were

Located on the exhibition floor, lounges

throughout the event that educate and

given access to the VIP Buyers Lounge. An

provided seating and refreshments for

inspired attendees. Topics included;

intimate and exclusive environment in which

some of the leading buying groups and their

• Up-skilling retail staff

to conduct business with designers and

members, away from the hustle & bustle of

• Marketing your jewellery store

suppliers, away from the hustle and bustle of

the exhibition floor.

• Social media and online marketing

the exhibition floor.

SELECT YOUR CITY >

GOLD COAST March 23 – 24, 2014 Gold Coast Convention and Exhibition Centre Broadbeach

GOLD COAST

HOME

SEARCH

INFO

LOCATION CONTACT

ABOUT THE FAIR

VISITOR REGISTRATION

EXHIBITOR LIST

FLOORPLAN

SPOTLIGHT TALKS

ASK THE EXPERT

SOCIAL EVENTS

ASSOCIATIONS

AWARDS

NEWS

PREVIEW MAGAZINE

ACCOMODATION

ASK THE EXPERT

EVENT MATE, A MOBILE APP

BRAND NEW REGISTRATION PLATFORM

Following on from topics presented in the

Event Mate helped attendees plan their day

Fair Events designed its own registration

SPOTLIGHT sessions, a number of top

and find the exhibitors they needed to see:

system that allowed a very user friendly

business consultants were available to speak with, one-on-one, in the new Ask The Expert Lounge.

experience. Registering for the Gold Coast

• Easy to find fair info • Exhibitor list, Spotlight workshop

Fair was easier than ever!!

timetables, and Ask the Expert • All the essentials to plan and make the day at the show as productive as possible

Best Stand Awards These are judged on the following criteria: • Pre-Fair marketing participation • Staff presentation • Visitor interaction • Product display • Stand design • Overall integration of stand elements

Congratulations to the winners in 2014: BEST SMALL STAND

BEST SMALL STAND

KAGI

PETER W BECK

THE JEWELLERY INDUSTRY AWARDS

JEWELLERY INDUSTRY AWARDS

NEW IN 2014!

THE JEWELLERY INDUSTRY AWARDS WINNERS FOR 2014 ARE: Best Large Jewellery Retailer Winner: Everett Brookes Jewellers Best Small Jewellery Retailer Winner: QUORRA For the first time the NEW annual Jewellery Industry Awards celebrated the contribution of individuals and businesses. Unlike

Best Retail Window/Merchandise Display

traditional awards which concentrate on jewellery products and

Winner: Ian Sharp Jewellery Craftsmanship

design, these innovative awards focus and celebrate the people that make up the industry.

Best Enduring Jewellery Product Winner: Jewels of the Kimberley Best New Jewellery Product Winner: Swarovski International Australia & New Zealand Best After-Sales Customer Service Winner: Jewels of the Kimberley Jewellery Retail/Product Marketing Award Winner: Jewellery By Design Industry Innovation Award Winner: Q Report Best Jewellery Supplier Winner: Palloys Group Runner-Up: The Battery Man

BEST SALES REPS Best Rep NSW / ACT: Steve Hopkins, Sam’s Group Best Rep QLD NT: Lincoln Allsopp, Bolton Gems Best Rep VIC: Marisa Palmieri, Imajpak Best Rep TAS: Colin Berger, Ronnie Shabtay Best Rep SA: Marco Bracci, Nomination Australia Best Rep WA: Carolyn Elliott, Pastiche Best Rep from an NZ company: Michael Carby, Worth & Douglas

EVENT MARKETING ACTIVITIES A co-ordinated and multi-faceted marketing campaign was conducted to promote the Gold Coast fair, ensuring the event delivered a qualified audience.

Everybody LOVES a

DA ZZ LE

YOUR CUSTO MERS

DISCO VER CUTTIN G EDGE AUSTRALIAN CREATI VITY IN JEWELL ERY AND DESIGN

COMPARE THE LATEST STYLES, TREND S, TOOLS AND EQUIPM ENT Restock and refresh, network with peers, compare and buy the latest products and maybe even get up early at and catch the sunrise one of the most beautiful locations in the world.

WINNER! 2014

Gala Event Jewellery Industry Awards Celebrate at the FIRST people in the business!

We’re looking for the best

online now!

INDEPEND

and products, and Nominate your business awards online now! vote for the Retailers’ Choice

People gravitate towards

winners…

the profile in 2014 – feature Raise your professional awards logo on your prestigious ‘winner’ or ‘finalist’ and newsletter and website, shop window, catalogue bring business to you!

MARCH 23 – 24, 2014 AND GOLD COAST CONVENTION EXHIBITION CENTRE

will Jewellery Industry Awards The first of the NEW annual of individuals and businesses celebrate the contribution 2014, alongside on Sunday, March 23, at a Gala Award Event Coast.

Fair on Queensland’s Gold the Australian Jewellery the awards will recognise These national, independent and and celebrate the people now excellence of retailers jewellery industry. Nominations companies within the so will be published online open, and the top contenders votes. the industry can cast their

au

www.jewelleryevents.com.

Organised by

GOLD COAST

March 23, 2014

Jewellery Fair, Sunday evening at the Australian Centre, Broadbeach and Exhibition Gold Coast, Convention

JEWELLERY INDUSTRY AWARDS

Organised by:

+61 2 9452 7575

D

VITE

E IN

’R YOU

ENT & INDUSTRY VOTED

SEE WHAT’S HOT AND HEAR WHAT’S NOT

LOMEERS Z Z T A S D UR CU

Nominat and vote e

JEWELLERY INDUSTRY AWARDS

GOLD COAST

Y O CH 23 – 24,

Categories include: • Best Jewellery Retailer Display : • Best Retail Window/Merchandise General and Christmas Enduring and New • Best Jewellery Product: • Best Time Piece Service • Best After-Sales Customer Marketing Award • Jewellery Product/Service Award • Jewellery Retail Marketing Award • Industry Innovation States Sales Rep All Australian • Retailers’ Choice: Best and New Zealand for Jewellery Supplier/Wholesaler • Retailers’ Choice: Best Australia and New Zealand

Supported by:

s

on ati in n! om oo ,n es ry os cl

www.jewelleryindustryawards.com.au

02 9452 7575

at the Fair Celebrate on Sunday night Nominations open NOW .com.au jewelleryindustryawards

NOT? 2014EAR WHAT’S

GO

LD

CO

AS

T

ND H

OT A T’S H WHA IR! E FA SEE T TO AT TH WAN ONLY ?

E R WHE

MAR

ur H

TRADE MAGAZINE ADVERTISING

DIRECT MAIL

TRADE INVITATIONS

A schedule of advertising was placed in the

Direct mail was used extensively by the

major trade publication, Jeweller magazine.

event and included three unique mailings to

DL flyers, postcards and invoice/statement

The campaign also included inserts tailored

a database of approx 15,000 prospects on

stickers were printed for the use of exhibitors

to the NZ and Australian markets separately.

each occasion:

to promote their attendance at the Fair.

• “You’re Invited” postcard

Web banners were also made available

• “Save the Date” postcard

to be included on websites and email

• 16-page Fair Preview & Registration Booklet

communications.

EMAIL MARKETING

FAIR WEBSITE

TELEMARKETING

Regular email newsletters were sent to

The Gold Coast fair website was a

A telemarketing campaign was conducted

prospective visitors each outlining specific

comprehensive resource for the event,

in the final weeks prior to the fair, issuing

event initiatives and pointing back to the

detailing exhibitor listings, amenities, Fair

a personal invitation to attend the Fair. To

event website for easy registration.

attractions, links to accommodation bookings

reinforce all the marketing, an SMS message

and, most importantly, a portal to the NEW

was sent on opening morning.

& INVOICE STICKERS

online pre-event registration.

AUSTRALIA’S NO.1 JEWELLERY EVENTS

OFFICIAL FAIR DIRECTORY INCOR PORAT THE INAUGU ING RAL

JEWELLE INDUSTR RY AWARDS Y

GOLD COAST

MARCH 23 – 24, 2014 Gold Coast Convention and Exhibition Centre, Broadbeach Sunday 10am – 5pm | Monday 10am – 3pm jewelleryfair.com.au

PUBLIC RELATIONS

THE DAILY NEWS

OFFICIAL EXHIBITION DIRECTORY

Each Fair initiative was released to the market

Each day of the Fair we emailed more than

The 24-page exhibition directory, produced

at large via the trade press. As a supporter of

7,000 potential visitors the Fair News – full

by Jeweller magazine, was available to every

the Fair, Jeweller magazine, both online and

of info direct from the event. By making a

visitor, providing a valuable resource to

in print, ran a wide-ranging preview of the

personal daily connection with visitors, they

navigate the exhibition and more importantly

Fair in the months and weeks prior including

saw the action ‘live’ from the Fair, and get

an essential post event resource to keep in

a comprehensive ‘Show & Tell’ covering the

excited about visiting.

touch with exhibitors.

majority of exhibitors.

AUSTRALIAN JEWELLERY FAIR EXHIBITORS 2014 Affection Diamonds

C35

Graham Cohen Marketing P/L

A19

Pearl Perfection D49

Alavu D32

Gravotech Australia

E50

Peekays Findings

A29

Anna Nova B34

Ikecho Pearl Company

C17

Peter W Beck Pty Ltd

D28

Australian Jewellery Supplies Pty Ltd

Imajpak A27

Prytec Solutions A31

D18

Indian Lapidary USA Inc

D42

Renee Blackwell Design

D35

Australian Designer Jewellery

F39

Jeweller Magazine

B18

Retail Edge Consultants

E51

Aztec Gold & Silver

C46

Jewellers Assoc of Australia

D15

Ricci Jewellers since 1918

F20

Bead Them Up

C26

Joseph R Lycett Pty Ltd

C46

R.J Scanlan & co

C33

Julie Sandlau F13

Sams Group Australia

C14

Kagi F34

Showcase BG3

Kaiserman F32

Shyam Craft C36

Kenneth Ayres Aust Ltd

Southbank Institute of Technology B52

Bianc A21 Bolton Gems

P/L

F29

Brinks F42 Chemgold C42 Coincept Trading F38 Crawfords D38 Disney Couture B30 Divine Sutras E45 Duraflex Aust E14 3D Photomation Pty Ltd

B24

3D Printing Systems

D48

Eastern Pearl E36 Effy Jewellery E32 Ellani Collections E35 Flood Gems A37 Gerrim International

F26

Goldcrest Wholesalers P/L

E24

PRIMARY PARTNERS

SUPPORTED BY

D25

Leading Edge BG2 Love from Venus

D21

Mark McAskill Jewellery

F24

Mark Milton Ltd

C15

Missie Von Lubbe

C24

Nash Pearls D22 Nationwide BG1 O’Neils Affiliated E38 Opals Australia E21

Sparkle Impex F35 Springwood Crafts

Story Jewellery E25 Tower Systems International

F41

The Amber Centre

F37

The Battery Man

D55

The Gemmological Assoc of Aust

C47

C49 A17

Pastiche Pty Ltd

E28

The Gold & Silversmith Guild of Aust

Paterson Fine Jewellery

E46

True Blue Opals & Gems

Pearl Story F40

D54

Valfrea B38 World Shiner Pty Ltd

C31

SEE YOU IN SYDNEY 2014...

AT OUR NEW HOME! Sydney Exhibition Centre @ Glebe Island Located on Sydney’s magnificent harbour foreshore near the ANZAC Bridge, this brand new venue will offer contemporary pop-up cafes, captivating views of Sydney harbour and scheduled transport on show days.

Sydney Exhibition Centre @ Glebe Island is just minutes from all the excitement and attractions of Darling Harbour. Catch a theatre performance, dine by the water, visit the aquarium or stay in your favourite harbour side hotel after the show!

AUGUST 31 – SEPTEMBER 2 SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

T: +61 2 9452 7575

Exhibition Sales Enquiry: sales@jewelleryfair.com.au

F: +61 2 9975 3707

General Event Enquiry: info@jewelleryfair.com.au

Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.fairevents.com.au

www.jewelleryfair.com.au