BRISBANE MARCH 20-22 2015 BRISBANE EXHIBITION CENTRE SOUTH BANK
EXHIBITOR INFORMATION KIT
EVERYONE HAS A STORY w w w. t a t t o o s h o w. c o m . a u
EVERYONE HAS A STORY
EVENT OVERVIEW
T H E A U S T R A L I A N TAT T O O C O N V E N T I O N
T
he Australian Tattoo Convention is the newest tattoo event in the country and is run by one of Australia’s leading exhibition company.
Proudly Australian owned and operated, Expertise Events will challenge the traditional model of tattoo shows previously seen before in Australia and will set a new benchmark for entertainment and variety, with Australian, international tattooists and cult icons. For serious tattoo and body art enthusiasts, as well as anyone that has an interest in the culture and scene, this is the MUST-ATTEND EVENT for 2015!
TATTOO ARTISTS Tattoo artists can choose from a single artists’ booth, through to a double, triple or larger booth. Larger studios can book larger spaces to accommodate a range of artists.
VENDORS Vendors will include those who specialise in products and services that focus on: •
Clothing
•
Vintage fashion and accessories
•
Art and memorabilia
•
Tattoo tools, inks, equipment and services
•
Body art suppliers
Vendors can choose from a range of all-inclusive stand packages, in sizes to suit any budget.
WHY E
E
xhibitions are one of the only platforms that put you face-to-face with thousands of qualified customers. They are a cost-effective and time-efficient method for marketing your products and services, offering a personal and interactive environment to meet potential customers, giving you a greater influence in their decision making.
HERE ARE 18 GOALS THAT EXHIBITIONS CAN HELP YOU ACHIEVE:
SALES Generate sales leads Make direct sales Build a contact database Support your sales channels
CUSTOMER R E L AT I O N S H I P S Build relationships with current customers Educate customers Upsell and cross-sell customers Collect customer testimonials Re-sell lapsed customers
XHIBIT
BRAND BUILDING Create or raise market awareness Position or re-position your brand Educate by demonstrating Develop new markets
MARKET RESEARCH Market test a new product Research your marketing campaign
Test market awareness and perception
M E D I A R E L AT I O N S Get on the ‘media radar’ / generate coverage Build relationships with key editors and journalists
ABOUT THE
T
he ATC team are committed to creating a whole new experience for the TATTOO community, from the ARTISTS, through to the collector.
Using feedback from the community, reviewing international trends and having an open mind will be our guide to ensure the CONVENTION is the event EVERYONE wants to attend ‌ which means more customers for you!
You will meet thousands of receptive NEW CLIENTS plus your REGULARS in a face-to-face, cost effective environment. Visitors will come from a range of tattoo enthusiasts who want to see trends, be inspired and catch up with their community.
E VISITOR 98.5%
of visitors come to the convention are researching their next tattoo
Nearly
60%
of visitors spend over three hours at the convention (often up to six)
MARKETING AN A SUMMARY • • • • • • • •
Direct Mail – Postcards and personal invitations. These will be sent to a database of potential attendees. We will also be looking at acquiring new lists and working closely with suppliers to ensure their client database is reached. A series of Electronic Direct Mail sent out on a fortnightly basis in the 3 month lead up to the event Your company listing on the dedicated event website A series of press releases sent out at various intervals to relevant media and press to build momentum and increase excitement around the event. This is a great opportunity for you to create some buzz around a new product range. Telemarketing SMS marketing DL flyers The convention guide will include listings of all exhibitors, floor plan, and company profiles which identify your stand number, company summary and contact details.
EVENT MATE IS A MOBILE APP WHICH HELPS ATTENDEES PLAN THEIR DAY AND FIND THE EXHIBITORS THEY WANT TO MEET. THE APP ALSO INCLUDES: • • • •
Easy to find fair info Exhibitor list, timetables and program information Easy navigation with ‘search’ function and popular links All the essentials to plan and make the day at the show as productive as possible
ND PROMOTION
ENTERTAINMENT Through the Convention, the organizers will run a varied program of entertainment that features; aimed at the tattoo community, the program will create the ultimate tattoo destination to inspire and draw in attendees! Community Beer Garden – Catch up with others in the tattoo industry over a beer at the convention. Live Music – Bands, DJs and Entertainment
Tattoo Legends - Tattoo heavyweights will come together under one roof to show off their latest skills and design. This will be one area you won’t want to miss! PLUS! All the way from the USA:
Making a special guest appearance and tattooing live at the event will be US tattoo legend Jack Rudy who is renowned for his reinvention of the ‘black and grey’ tattooing style, single needle use and realistic portraits; while keeping guests entertained on the stage will be international pin-up model and judge on TV’s Best Ink!, Sabina Kelley. Aimed at the tattoo community, the program will create the ultimate tattoo destination to inspire and draw in attendees!
SPONSORSHIP There will be numerous opportunities at the Australian Tattoo Convention to really stand out and get that extra exposure! For more information on sponsorship, please contact our sales team.
S TA N D O
ARTIST BOOTHS Single Artist Booth Double Artist Booth Triple Artist Booth Quad Artist Booth Custom size
(2.5m deep x 2m wide) (2.5m deep x 4m wide) (2.5m deep x 6m wide) (2.5m deep x 8m wide)
$1,270 (incl. GST) $2,400 (incl. GST) $3,600 (incl. GST) $4,800 (incl. GST) Contact sales
ALL ARTIST BOOTHS COME WITH: •
Octonorm walls 2.4m high along the back (black) A side nib of 500mm wide and 2.4m high (yellow) And a low wall dividing booths (1m high) (white)
•
No carpet
•
1 flood light on back wall (per 2 lineal metres)
•
1 table, 2 chairs (per 2 lineal metres)
•
•
Customised Company Name Board at front of booth (see diagram) Option to add a logo or image $100 additional 1 power point (per 2 lineal metres)
OPTIONS
R E TA I L B O O T H S NORMAL MODULAR BOOTHS (RETAIL): Price is per sqm booked: $240 per sqm + $49 one off for R&R (incl. GST) plus rubbish and recycling fee $180 per sqm + $49 one off for R&R (incl. GST)
MODULAR BOOTHS INCLUDE: • • • • •
NO CARPET Black Corinthian Walls (2.4m high) Fascia System with company sign 2 x spotligts per 9sqm 1 x power point per 9sqm
C O N TA C T U S
Show Manager
Stand Bookings ( V i n t a g e a n d Ve n d o r s )
Stand Bookings
Marketing
WANT TO GET IN TOUCH WITH US? GO FOR IT! Call us
02 9452 7575
Email us
info@tattooshow.com.au
website
www.tattooshow.com.au
www.facebook.com/australiantattooconvention
Or drop in
We are at Unit 4, 1 Skyline Place Frenchs Forest NSW 2086
FLOOR PLAN
DOCK BAR
EXIT EXIT
EXIT
STAGE 1 DISPLAY
STAGE 2
A31
A30
336
C30
B30 B31
D31
C31
D30 133 334
A29 A28
B29
B28
C29
C28
D29
D28
131
129
A27 A26
B27
C27
B26
C26
D27
A25 B25
B24
C25
C24
231
232
130
229
230
D26 127
A24
132
D25
D24
128
227
228
331
332
329
330
327
328
125 326
A23 124 A20
A21
A18
B19
D20
D21
C19
B18
223
224
323
324
122
221
222
321
322
120
219
220
319
320
C20
C21
B21
A19
H
B20
C18
D19
D18
119
117
318 A17
A16
B16
B17
C16
C17
D16 115
D17
116
215
216
315
316
114
213
214
313
314
112
211
212
A15 A12
B12
C12
B13
A13
C13
D13
D12 109
A11
A10
B11
B10
C11
C10
D11
D10
AO9
AO8
BO9
BO8
CO9
CO8
DO9
DO8
311
312
310
107
105
108
207
103
106
205
DO6 101
104
203
208
307
206
305
204
303
308
TO
AO7
A
AO6
BO7
B
BO6
CO7
ENTRY
C
CO6
DO7
D
ENTRY
1
2
3
MELBOURNE JUNE 26-28
SYDNEY NOVEMBER 20-22 DON’T MISS OUT! CONTACT US INFO@TATTOOSHOW.COM.AU OR GIVE US A CALL +61 2 9452 7575
DON’T MISS OUT!
Expertise Events is the largest Australian-owned and operated event organisation – holding over 30 world-class events across Australia and New Zealand each year. Expertise Events creates memorable events that connect people and markets in a very personal way. Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations. To be a successful event-maker is a skilled craft that requires a fine balance of professionalism and friendliness. Our events incorporate the hands-on teamwork of the company owners and staff, as well as an understanding of our customers’ personal needs. Expertise Events runs more than 30 superior events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.
Organised by
Tel: +61 2 9452 7575
Email: info@expertiseevents.com.au