Australian Tattoo Convention Exhibitor Information Kit

BRISBANE MARCH 20-22 2015 BRISBANE EXHIBITION CENTRE SOUTH BANK

EXHIBITOR INFORMATION KIT

EVERYONE HAS A STORY w w w. t a t t o o s h o w. c o m . a u

EVERYONE HAS A STORY

EVENT OVERVIEW

T H E A U S T R A L I A N TAT T O O C O N V E N T I O N

T

he Australian Tattoo Convention is the newest tattoo event in the country and is run by one of Australia’s leading exhibition company.

Proudly Australian owned and operated, Expertise Events will challenge the traditional model of tattoo shows previously seen before in Australia and will set a new benchmark for entertainment and variety, with Australian, international tattooists and cult icons.

For serious tattoo and body art enthusiasts, as well as anyone that has an interest in the culture and scene, this is the MUST-ATTEND EVENT for 2015!

TATTOO ARTISTS Tattoo artists can choose from a single artists’ booth, through to a double, triple or larger booth. Larger studios can book larger spaces to accommodate a range of artists.

VENDORS Vendors will include those who specialise in products and services that focus on: •

Clothing

•

Vintage fashion and accessories

•

Art and memorabilia

•

Tattoo tools, inks, equipment and services

•

Body art suppliers

Vendors can choose from a range of all-inclusive stand packages, in sizes to suit any budget.

WHY E

E

xhibitions are one of the only platforms that put you face-to-face with thousands of qualified customers. They are a cost-effective and time-efficient method for marketing your products and services, offering a personal and interactive environment to meet potential customers, giving you a greater influence in their decision making.

HERE ARE 18 GOALS THAT EXHIBITIONS CAN HELP YOU ACHIEVE:

SALES Generate sales leads Make direct sales Build a contact database Support your sales channels

CUSTOMER R E L AT I O N S H I P S Build relationships with current customers Educate customers Upsell and cross-sell customers Collect customer testimonials Re-sell lapsed customers

XHIBIT

BRAND BUILDING Create or raise market awareness Position or re-position your brand Educate by demonstrating Develop new markets

MARKET RESEARCH Market test a new product Research your marketing campaign

Test market awareness and perception

M E D I A R E L AT I O N S Get on the ‘media radar’ / generate coverage Build relationships with key editors and journalists

ABOUT THE

T

he ATC team are committed to creating a whole new experience for the TATTOO community, from the ARTISTS, through to the collector.

Using feedback from the community, reviewing international trends and having an open mind will be our guide to ensure the CONVENTION is the event EVERYONE wants to attend ‌ which means more customers for you!

You will meet thousands of receptive NEW CLIENTS plus your REGULARS in a face-to-face, cost effective environment.

Visitors will come from a range of tattoo enthusiasts who want to see trends, be inspired and catch up with their community.

E VISITOR 98.5%

of visitors come to the convention are researching their next tattoo

Nearly

60%

of visitors spend over three hours at the convention (often up to six)

MARKETING AN A SUMMARY • • • • • • • •

Direct Mail – Postcards and personal invitations. These will be sent to a database of potential attendees. We will also be looking at acquiring new lists and working closely with suppliers to ensure their client database is reached.

A series of Electronic Direct Mail sent out on a fortnightly basis in the 3 month lead up to the event Your company listing on the dedicated event website A series of press releases sent out at various intervals to relevant media and press to build momentum and increase excitement around the event. This is a great opportunity for you to create some buzz around a new product range.

Telemarketing SMS marketing DL flyers The convention guide will include listings of all exhibitors, floor plan, and company profiles which identify your stand number, company summary and contact details.

EVENT MATE IS A MOBILE APP WHICH HELPS ATTENDEES PLAN THEIR DAY AND FIND THE EXHIBITORS THEY WANT TO MEET. THE APP ALSO INCLUDES: • • • •

Easy to find fair info Exhibitor list, timetables and program information Easy navigation with ‘search’ function and popular links All the essentials to plan and make the day at the show as productive as possible

ND PROMOTION

ENTERTAINMENT Through the Convention, the organizers will run a varied program of entertainment that features; aimed at the tattoo community, the program will create the ultimate tattoo destination to inspire and draw in attendees!

Community Beer Garden – Catch up with others in the tattoo industry over a beer at the convention.

Live Music – Bands, DJs and Entertainment

Tattoo Legends - Tattoo heavyweights will come together under one roof to show off their latest skills and design. This will be one area you won’t want to miss!

PLUS! All the way from the USA:

Making a special guest appearance and tattooing live at the event will be US tattoo legend Jack Rudy who is renowned for his reinvention of the ‘black and grey’ tattooing style, single needle use and realistic portraits; while keeping guests entertained on the stage will be international pin-up model and judge on TV’s Best Ink!, Sabina Kelley.

Aimed at the tattoo community, the program will create the ultimate tattoo destination to inspire and draw in attendees!

SPONSORSHIP There will be numerous opportunities at the Australian Tattoo Convention to really stand out and get that extra exposure! For more information on sponsorship, please contact our sales team.

S TA N D O

ARTIST BOOTHS Single Artist Booth Double Artist Booth Triple Artist Booth Quad Artist Booth Custom size

(2.5m deep x 2m wide) (2.5m deep x 4m wide) (2.5m deep x 6m wide) (2.5m deep x 8m wide)

$1,270 (incl. GST) $2,400 (incl. GST) $3,600 (incl. GST) $4,800 (incl. GST) Contact sales

ALL ARTIST BOOTHS COME WITH: •

Octonorm walls 2.4m high along the back (black) A side nib of 500mm wide and 2.4m high (yellow) And a low wall dividing booths (1m high) (white)

•

No carpet

•

1 flood light on back wall (per 2 lineal metres)

•

1 table, 2 chairs (per 2 lineal metres)

•

•

Customised Company Name Board at front of booth (see diagram) Option to add a logo or image $100 additional 1 power point (per 2 lineal metres)

OPTIONS

R E TA I L B O O T H S NORMAL MODULAR BOOTHS (RETAIL): Price is per sqm booked: $240 per sqm + $49 one off for R&R (incl. GST) plus rubbish and recycling fee $180 per sqm + $49 one off for R&R (incl. GST)

MODULAR BOOTHS INCLUDE: • • • • •

NO CARPET Black Corinthian Walls (2.4m high) Fascia System with company sign 2 x spotligts per 9sqm 1 x power point per 9sqm

C O N TA C T U S

Show Manager

Stand Bookings ( V i n t a g e a n d Ve n d o r s )

Stand Bookings

Marketing

WANT TO GET IN TOUCH WITH US? GO FOR IT! Call us

02 9452 7575

Email us

info@tattooshow.com.au

website

www.tattooshow.com.au

Facebook

www.facebook.com/australiantattooconvention

Or drop in

We are at Unit 4, 1 Skyline Place Frenchs Forest NSW 2086

FLOOR PLAN

DOCK BAR

EXIT EXIT

EXIT

STAGE 1 DISPLAY

STAGE 2

A31

A30

336

C30

B30 B31

D31

C31

D30 133 334

A29 A28

B29

B28

C29

C28

D29

D28

131

129

A27 A26

B27

C27

B26

C26

D27

A25 B25

B24

C25

C24

231

232

130

229

230

D26 127

A24

132

D25

D24

128

227

228

331

332

329

330

327

328

125 326

A23 124 A20

A21

A18

B19

D20

D21

C19

B18

223

224

323

324

122

221

222

321

322

120

219

220

319

320

C20

C21

B21

A19

H

B20

C18

D19

D18

119

117

318 A17

A16

B16

B17

C16

C17

D16 115

D17

116

215

216

315

316

114

213

214

313

314

112

211

212

A15 A12

B12

C12

B13

A13

C13

D13

D12 109

A11

A10

B11

B10

C11

C10

D11

D10

AO9

AO8

BO9

BO8

CO9

CO8

DO9

DO8

311

312

310

107

105

108

207

103

106

205

DO6 101

104

203

208

307

206

305

204

303

308

TO

AO7

A

AO6

BO7

B

BO6

CO7

ENTRY

C

CO6

DO7

D

ENTRY

1

2

3

MELBOURNE JUNE 26-28

SYDNEY NOVEMBER 20-22 DON’T MISS OUT! CONTACT US INFO@TATTOOSHOW.COM.AU OR GIVE US A CALL +61 2 9452 7575

DON’T MISS OUT!

Expertise Events is the largest Australian-owned and operated event organisation – holding over 30 world-class events across Australia and New Zealand each year. Expertise Events creates memorable events that connect people and markets in a very personal way.

Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations.

To be a successful event-maker is a skilled craft that requires a fine balance of professionalism and friendliness. Our events incorporate the hands-on teamwork of the company owners and staff, as well as an understanding of our customers’ personal needs.

Expertise Events runs more than 30 superior events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.

Organised by

Tel: +61 2 9452 7575

Email: info@expertiseevents.com.au