Introducing The Bucket List Expo. First you have to get onto ours – by invitation only.
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The Bucket List Expo This is a unique event showcasing the most aspirational experiences and products for those seeking to live life to the fullest. Whether you are a Baby Boomer or from the YOLO* generation, a visitor to the Bucket List Expo will leave with the ultimate to-do list. It’s the place for those with no regrets. Exhibitors may participate by invitation only, having been carefully selected to ensure they meet the promise of being worthy of listing on a well considered Bucket List.
*You Only Live Once
Only 50 businesses will be invited to exhibit Category limits will be enforced in the following areas: Travel (Max 30) Experiences (Max 20) Motor Vehicles (Max 3) Watercraft (Max 3) Hobbies (Max 5) Finance & Business (Max 3) Fine Food & Wine (Max 3) Real Estate (Max 3) Sports & Fitness (Max 3) Health (Max 3) Education & Recruitment (Max 3)
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Exhibitions get results Expertise Events organises more than 30 events each year and leads the industry as the most innovative exhibition organiser. It has built its reputation over 20 years, and remains Australia’s largest independent exhibition company. Now more than ever, your customers have a greater choice of products and experiences to purchase online. Exhibitions are the only platforms that put you face to face with thousands of qualified customers, giving you greater influence in their decision making process and the opportunity to show your company’s benefits. Exhibitions are the most cost effective and time efficient method for marketing your products and services, offering a personal and interactive environment to meet potential customers.
Dates and Venue February 21 – 22, 2015 Saturday – Sunday Hall 1, Brisbane Convention & Exhibition Centre, South Bank, Brisbane
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The Bucket List Expo will deliver: • A cost effective focused environment where you can connect with new customers and make sales on the spot. • A proven formula to market and promote your products and services. • New leads and create a database of potential customers for future marketing. • The perfect launch platform for new products or services. • Thousands of qualified customers for you to meet, who all have a passion for new experiences and a wish to satisfy deep desires – and who want to spend money on them.
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The Bucket List Expo marketing strategy The marketing strategy is designed to provide maximum exposure to the show’s key audience. The comprehensive campaign reaches across key media channels and key media partners.
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Our market strategy includes: MEDIA CAMPAIGN A media campaign for the Expo will run prior to the event with a commitment to paid advertising spend that targets your audience. PUBLIC RELATIONS Assistance from our dedicated public relations and media team, plus media and news releases distributed across all mediums will be designed to drive visitors to the Expo. ONSITE GUIDE Have your business listed FREE in the Expo Program with an optional upgrade to include your logo and your details in bold. PRIZES You have the opportunity to offer prizes for a visitor competition and get pre-expo media publicity to promote your presence at the Expo in the media. DIRECT MARKETING Extensive campaign including direct mail, email marketing and leaflet distribution through partners, retail outlets and our extensive database. E-CARDS All the exhibitors have the option to receive complimentary e-cards to send to VIP customers alerting them to your participation in the Expo.
Why Exhibit? Here are 18 goals that exhibitors can help you achieve:
SALES • • • •
Generate sales leads Make direct sales Build a contact database Support your sales channels
CUSTOMER RELATIONSHIP • • • • •
Build relationships with current customers Educate customers Upsell and cross-sell customers Collect customer testimonials Re-sell lapsed customers
MARKET RESEARCH • Market test a new product • Research your marketing campaign • Test market awareness and perception
BRAND BUILDING • • • •
Create or raise market awareness Position or re-position your brand Educate by demonstrating Develop new markets
MEDIA RELATIONS • Get on the ‘media radar’ / generate coverage • Build relationships with key editors and journalists
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Easy steps to exhibiting STEP 1 Contact the Bucket List Expo team Our dedicated team works hard to make exhibiting easy for you, covering all aspects of sales, marketing, PR, customer service and operations. Your first contact will be our exhibition sales team to book your stand. They can be contacted by email sales@bucketlistexpo.com.au or by calling +61 2 9452 7575.
STEP 2 Book your stand The expo has options to cater for every size of exhibitor, from space only for custom-built stands to modular packages for traditional exhibition style booths.
STEP 3 Promote your presence Take advantage of the exclusive sales and marketing opportunities available to all our exhibitors and attract more buyers to your stand.
STEP 4 Use our free services We offer many additional support services to enhance your exhibition experience, including our monthly free exhibitips email newsletter and a comprehensive selection of books and guides to help you with your planning of the event. Sign up for exhibitips or purchase one of our books by visiting www.bucketlistexpo.com.au
STEP 5 Be part of a unique sales opportunity The Bucket List Expo is the perfect climate to present your products, services and destinations in a complementary environment.
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The floor layout and stand selection The floorplan has been designed to maximise visitor flow and create engagement with the exhibitor. This, combined with the stages and features, will increase the level of traffic flow of visitors to each part of the event.
SHELL SCHEME Includes carpeted floor space, walls, fascia board with your company name, stand number and two spotlights per 9 square metres.
OR SPACE ONLY Minimum space is 18 square metres. Bare floor space. Proposed stand design must include flooring and walls.
BOOK YOUR SPACE NOW Contact the Bucket List Expo sales team at Expertise Events on: +61 2 9452 7575 or email: sales@bucketlistexpo.com.au
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02 9452 7575 www.expertiseevents.com.au