Products and Services for
Agedand
12-13 August
2015 Rosehill Gardens Racecourse, Sydney
Disability Care Facilities
Managers
Managers and developers of aged and disability care facilities, retirement villages and home care service providers will connect at the 2015 CareFacilities Expo with the leading suppliers of products and services targeting the care, disability and allied service industries. Only exhibitions can bring buyers and sellers together – all in one place, all at one time, engaging face-to-face.
carefacilitiesexpo.com
With one fifth of people aged 65 and over saying they need care*, there has never been a more critical need for the presence of reliable health and care facilities and products in Australia. In 2011-2012 alone, around $6.9 billion was spent by governments on disability support services – an increase of 28% on 2007-2008**. These statistics are trending upwards on an annual basis, and in a swiftly changing world we can never afford to become complacent. The Care Facilities Expo is designed to secure and maintain Australia’s position at the forefront of available technology and innovation and to address the industry’s needs before critical capacity. Our goal is to create the nation’s pre-eminent show for aged and disability care in Australia. *CEPAR research brief 2014/01 **Australian Institute of Health and Welfare
Over the next five years, the Health Care and Social Assistance industry is projected to contribute one quarter of Australia’s total employment growth, increasing by 229,400 (16.3%). -Australian Government Department of Employment
$17bn
4.2%
Aged Care Revenue in Australia
Aged Care Annual Growth from 2010-15
$11bn
7.4%
Care and Disability Revenue in Australia
Care and Disability Annual Growth from 2010-15
-Ibis world
18.5% of the population have a disability. That’s around 4.2 million people. 2.7 million people provide informal care to an older person or someone with a disability or a long-term health condition. That’s around 12% of the population. -Australian Institute of Health and Welfare
THE VISITOR The CareFacilities Expo will target the following key visitor markets: Managers and senior staff of aged, disability and assisted care facilities looking for products and services to keep their centres at the forefront of best practice, running efficiently and profitably. Developers of new facilities looking to source the best products for new fit-outs. Private and in-home care service providers and home modification specialists providing independent living solutions.
THE EXHIBITOR The CareFacilities Expo is for any business seeking to stand out from their competition and promote their products or services to decision makers in the aged and disability care industries. Exhibitors will include: §§ Software Solutions
§§ Furniture
§§ Compliance
§§ Mobility Aids
§§ Property Services §§ Amenities & Supplies & Maintenance
§§ Catering
§§ Uniforms
§§ Safety Products §§ Laundry §§ Cleaning Products §§ Security
§§ Recruitment §§ Finance
§§ Transport §§ First Aid & Basic Care §§ Architecture Design & Building
DELIVERING YOUR BUYER Expertise Events is the largest independent Australian owned exhibition company in the Australia and New Zealand region. Expertise Events has a proven track record – we know how to deliver a targeted audience. The Care Facilities Expo will be advertised and promoted on relevant platforms and will gain wide coverage through an extensive multi-channel media campaign. The dedicated website carries the and event program. See it at www.carefacilitiesexpo.com As the event draws closer, a high-profile advertising campaign will be launched through targeted media, ensuring The Care Facilities Expo achieves the highest possible level of awareness. A dedicated media and PR team will work closely with key third party media personnel to further leverage the exposure.
MORE VISITORS = MORE BUSINESS!
HERE’S HOW WE DELIVER YOUR TARGET MARKET: Direct Mail – Postcards, Flyers and personal invitations. These will be sent to our comprehensive database of potential attendees. We will also be looking at acquiring new qualified lists and working closely with suppliers to ensure their client database is reached. Personal letters - Will be sent to key buyers from both private agencies and the public sector to include information about activities as well as an invitation to the expo. Electronic Direct Mail - Will be sent out on a fortnightly basis in the three month lead-up to the event. Your company listing - Will appear on the dedicated event website. A program of press releases – Will be sent out at planned intervals to relevant trade media and press, to build momentum and increase awareness around the event. These are a great platform for your company to create some buzz around a new product range. Telemarketing and SMS Campaigns – Will be conducted in the final weeks leading up to the show. These phone campaigns will be utilised to issue personal invitations, and will facilitate the provision of extra information about the Expo.
AT THE EXPO: §§ Lead generation mechanisms (barcode scanner) will be available to capture visitor data (at an additional cost) §§ Leading identities from the industry will be invited to speak at the event. §§ Event Mate is a mobile app which helps attendees plan their day and find the exhibitors they want to meet. The app also includes: §§ Easy to find expo info §§ Exhibitor list, Education timetables and feature information §§ Easy navigation with ‘search’ function and popular links §§ All the essentials to plan and make a day at the expo as productive as possible
POST EVENT MARKETING: §§ A report of the data captured at your stand using the barcode scanner will be sent to you for lead generation purposes. §§ Each attendee will be invited to submit a completed feedback survey. Once this information has been collated we will share the information with each exhibitor in a post-event report.
EXHIBITING GETS YOU UP CLOSE AND PERSONAL Exhibitions are amongst the most powerful marketing tools available to companies today and offer a unique opportunity for visitors to physically experience your products while making buying decisions. Today’s fast-paced market demands efficiency and exhibitions present the ideal solution to that need. They allow you to combine a number of activities, compressed into a few days, with a highly targeted audience. Face-to-face meetings provide the opportunity to directly discuss features and directly determine how you can meet buyers’ business needs. Most importantly, at a time when every dollar needs to be accounted for, exhibitions allow you to measure the impact of your marketing spend – instantly! It’s a feat that can’t be easily achieved with any other form of advertising.
EXHIBITIONS DELIVER... §§ A cost effective, focused environment for you to connect with new buyers and develop relationships with existing customers §§ A proven formula to market and promote your products and services §§ The opportunity to gain instant feedback and insight into the needs of your customers §§ Qualified buyers hungry for emerging industry innovations §§ The perfect launch platform for new products and services §§ Resources and information – in addition to exhibits, visitors have the opportunity to view feature displays and attend seminar programs specifically relevant to the industry §§ A qualified audience that has passed a stringent set of guidelines in order to attend
OUR MARKETING COVERS ALL THE BASES Expertise Events recognises the importance of reaching the largest number of visitors possible, so our broad portfolio of marketing tactics, ranging from traditional direct marketing through to cutting edge digital communication, is strategically employed to reach the right people in the right places. Our extensive database is supplemented with the use of external mailing lists to introduce visitors to the Expo.
VISITOR REGISTRATION WE MAKE IT EASY All visitors to the Expo need to be registered to attend. We strongly recommend that visitors register prior to attending the show to ensure smooth access onto the show floor. When promoting to your database, here are some things you might like to do to ensure your customers and prospects are granted access to the Expo: §§ Use our VIP nomination system – this is the ideal opportunity to ensure your most valuable customers and prospects are registered for the show §§ Include a registration form with your mailings. Contact our marketing team if you would like some sent to you §§ Include a link to the registration page of the Expo website in your electronic communications.
HOW TO MAKE THE MOST OF YOUR EXHIBITION EXPERIENCE Research has shown companies who prepromote before an event achieve better results. That’s because around 76% of visitors decide which exhibitors are on their ‘must-see’ list before they arrive. Coupled with this fact, pre-promotion can increase traffic to your stand by around 33%. Visitors normally have limited time at an exhibition and want to maximise their experience – you need to make sure you are on the visitors’ must-see list. There are a number of tools offered by Expertise Events (most of which are free) to help increase your stand traffic and maximise the results of your investment!
THE BEST PRODUCTION IS PRE–PRODUCTION! EXHIBITIPS – IT’S FREE! We have a great response from our exhibitors and partners to our monthly newsletter – Exhibitips. If you haven’t been reading them, make sure to check them out! If you or a colleague doesn’t receive Exhibitips, email us at learn@expertiseevents.com.au and we will add you to the list.
EXHIBIT SUCCESS WORKSHOPS Introduced in 2011, these free workshops give you practical, hands-on advice from Expertise Events’ Gary Fitz-Roy on how to make the most of your exhibition investment. Workshops are held throughout Australia during the year. Our sales team can advise you when the next workshop will be held in a city near you. In this workshop you will receive our free Participation Planner – we all know the secret to success is good planning. It doesn’t matter whether you’re a seasoned exhibitor or exhibiting for the first time, this ultimate planner serves as a great way to reconfirm why you are exhibiting, what your goals are and how exhibiting will deliver your company objectives and profit.
WE SUPPORT YOU ALL THE WAY To help exhibitors achieve the best results possible by pre-promoting to customers, we provide extensive promotional support for each event, including:
DIRECTORY, ADVERTISING, WEBLINKS AND E - CARDS Every exhibitor receives a free listing on the event website. Listings can also be upgraded for a small fee to include a hyperlink to your company website to encourage contact-building before the Expo. Free web buttons are also available to use on your own website to promote your involvement at the event. Designed for you to send to your customers, free e - cards are an easy and effective way to remind everyone on your database to visit you at the Expo.
FREE PROMOTIONAL MATERIAL Send a personal invitation to the Expo to your key customers. Free promotional flyers and invoice stickers are produced for our exhibitors to order and use for their mailing lists. Registration forms can also be requested to be included in your mailings.
VIP NOMINATIONS All exhibitors have the opportunity to nominate their top clients to be registered to attend the event. We send an invitation on your behalf to everyone you nominate, automatically pre-registering them for the Expo.
VIP NOMINATIONS All exhibitors have the opportunity to use our free online appointment system, creating a connection between your company and the visitor prior to the Expo opening. Match ‘N’ Meet also makes the visitor feel more involved in the event. For many busy people who are juggling business and family commitments, the assurance of guaranteed quality time with the exhibitor may be the factor in confirming their decision to attend.
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EXHIBITING, EASY AS... CONTACT THE EXPERTISE EVENTS CAREFACILITIES EXPO SALES TEAM A dedicated team covering sales, marketing, public relations, customer service, design and logistics works hard to make exhibiting easy for you, and to bring the largest possible qualified visitor audience to our events.
BOOK YOUR STAND Our events can accommodate many different needs and budgets… all you have to do is ask! To make exhibiting easy for you we have a modular package, walk-on package or space only packages. Extra services you might need (such as power, extra lighting, furniture, etc) can be ordered from our Exhibitor Services Kit.
PROMOTE YOUR PRESENCE WITH THIS UNIQUE SALES OPPORTUNITY There are a number of opportunities for exhibitors to gain additional exposure at the Expo through workshops, presentations or PR. Take advantage – it’s easy! PLUS! We also have books, newsletters and web tips with advice and information on making the most of your event participation – perfect for new exhibitors and ideal for established exhibitors who need a refresher.
TO EXHIBIT, CONTACT THE EXPERTISE EVENTS CAREFACILITIES EXPO SALES TEAM Our dedicated team works hard to make exhibiting easy for you, covering all aspects of sales, marketing, PR, customer service and operations. Your first contact will be our Exhibition Sales Team to book your stand. They can be contacted at:
sales@carefacilitiesexpo.com 02 9452 7575 www.CareFacilitiesExpo.com
August 12 – 13
2015
Rosehill Gardens Racecourse, Rosehill Organised by Expertise Events www.expertiseevents.com.au PO Box 6053, Frenchs Forest NSW 2086