Gift HQ Exhibitor Prospectus 2015

EXHIBITOR PROSPECTUS

WHY W GO ANY OULD YOU WHERE ELSE?

JULY 4 - 6, 2015 Brisbane Convention & Exhibition Centre, South Bank

Generate sales, broaden your product reach and meet the customers who don’t go anywhere else.

GIFT HQ QUEENSLAND 47% OF QUEENSLAND VISITORS DON’T GO ANYWHERE ELSE...WHY SHOULD YOU? •• Establish

relationships with brand new customers

•• Meet

quality buyers who you will not get to see at Sydney or Melbourne fairs

•• Launch

new ranges and broaden your product reach

•• Generate

instant sales and orders both at the fair and in the months that follow

•• Be

a part of the industry’s new look Queensland Fair

2015 EVENT OVERVIEW “RETAILING IS ALL ABOUT CHANGE, BECAUSE CONSUMERS CHANGE AND SO DO THEIR TASTES. IF YOU DON’T CHANGE, YOU DON’T GROW.” - MARVIN TRAUB, FORMER CEO OF BLOOMINGDALE Gift HQ offers you the ideal environment to showcase your products and latest designs to a qualified audience of gift and homewares retailers.

Sales Focused – Gift HQ delivers buyers who want to do business,

who have the purchasing power and who are key decision makers. As an exhibitor, you will have the opportunity to generate sales, develop face-to-face relationships with new customers and to reinforce existing relationships.

In today’s market you need to not only meet your customers’ needs, but also to evolve and anticipate them.

We treat our exhibitors as stakeholders. We invest considerable time in helping you position your company as both a supplier and as a long-term business partner to the retailer. The relationship begins at the show but it needs to be nurtured 365 days of the year. We provide you with a professional yet relaxed environment to make it easy to do business and to start you on that journey.

OUR COMMITMENT FALLS INTO 4 MAJOR CATEGORIES: • • • •

Investment in long term relationships Education / Resources Making a difference Injecting new energy and ideas

Main reasons for attending Gift HQ Find New Products

85.3%

See New Suppliers

62.5%

Place Orders

52.9%

See the Latest Trends

44.1% To Learn

To Network

8.1%

13.2%

Buyer by Occupation

82% Gift / Homeware Shop / Retailer

49.3%

Newsagency

4.9%

Pharmacy

3.9%

Boutique Giftshop

3.5%

Post Office

3.0%

Wholesaler

2.7%

Interior Designer

2.6%

Furniture

2.2%

Other

28%

Of those who didn’t,

82.9%

Purchased goods at the Fair

will purchase from an exhibitor after the fair

98.5%

76.5%

of buyers had the authority to buy at the fair

discovered new products that they weren’t aware of

72%

47%

of visitors will be attending next year

of Gift HQ visitors do not attend any other fairs

EDUCATION / RESOURCES

&

MARKETING PROMOTION

Direct Mail – Postcards and personal invitations. These will be sent to a database of previous Reed Gift Fair attendees, as well as our relevant Fair Events database. We will also be looking at acquiring new lists and working closely with suppliers to ensure their client database is reached.

At various intervals throughout the fair, Gift HQ will run a program of educational ‘Spotlight’ sessions. Aimed at retailers, our educational program how to guide visitors on fine-tuning their business skills and will create the ultimate retail buying destination to inspire consumers to buy, buy buy! We will also host sessions to advise suppliers and manufacturers on how to better pitch their products and promote their brand.

B2B Networking Lounges – new areas on the exhibition floor have been introduced where suppliers can meet with customers in a neutral space over a tea or coffee.

AT THE SHOW: • Lead generation mechanisms (barcode scanner) will be available to capture visitor data (at an additional cost)

Personal letter to previous attendees to include information about activities, and invite to the fair.

• Leading identities from the retail and wholesale/supplier industry will be invited to speak at the event.

A series of Electronic Direct Mail sent out on a fortnightly basis in the 3 month lead up to the event

• Event Mate is a mobile app which helps attendees plan their day and find the exhibitors they want to meet. The app also includes:

Your company listing on the dedicated event website A series of press releases sent out at various intervals to relevant trade media and press to build momentum and increase excitement around the event. This is a great opportunity for you to create some buzz around a new product range.

Telemarketing, SMS and DL Flyers Invoice / statement stickers to remind your customers about your presence at Gift HQ The fair directory will include listings of all exhibitors, floor plan, and company profiles which identify your stand number, company summary and contact details.

-- Easy to find fair info -- Exhibitor list, Spotlight timetables and Ask the Expert information -- Easy navigation with ‘search’ function and popular links -- All the essentials to plan and make the day at the show as productive as possible

POST EVENT MARKETING: • A report of the data captured at your stand using the barcode scanner will be sent to you for lead generation purposes.

• Each attendee will be invited to submit a completed feedback survey. Once this information has been collated we will share the information with each exhibitor, in a post-show report.

SPACE ONLY : to create your ultimate brand identity (only available for stand sizes 18sqm or larger).

Exhibiting Space only, no carpet or inclusions.

Can only be booked by approved exhibitors who will be engaging a third party supplier to build a professional, custom exhibition stand.

PREMIUM MODULAR: Customise the colour, walls and carpet Inclusions: Octonorm walling (aluminium post every 1m), carpet, fascia signage in a colour of your choice, and 2 spot lights per 9 sqm

MODULAR / SHELL SCHEME STAND: Inclusions: Black Corinthian walls (Velcro compatible), carpet, fascia and sign, 2 x spot lights on track per 9sqm

BASIC STAND PACK: Inclusions: Black Corinthian walls, carpet, company sign attached to back wall, 1 x spot light on arm

EXHIBITION PACKAGES

Y COMPAN

NAME

INCLUSIONS: • A ¼ page advertisement in the event preview magazine which includes a company profile identifying your stand number, short text and contact details.

• A listing on the event website • A listing in the flipbook which is hosted on the event website

EXHIBITION OPTIONS: Gift HQ’s floor plan has been designed to create a buzzing atmosphere with an intimate experience in mind, to allow you the best possible opportunity to sell your products and services to potential customers.

Focus your business opportunities by carefully selecting your stand, style and location in the show. Choose between our four stand packages, and help create your own unique company experience.

3m

3m

MARKET OVERVIEW Whilst Australian retail faces challenges, Gift HQ creates the opportunity for exhibitors to connect with the retail community and present new products, new sales trends and techniques that inspires consumers to purchase. Gift HQ offers an environment where you can meet face-to-face, engage and do some serious business.

Statistics released from the ABS (Australian Bureau of Statistics) show that consumer confidence improved 6.5% in January 2014, year on year from January 2013. Given that this trend continues, retailers will need to increase their stock levels. Exhibiting at Gift HQ, means that you can capitalize on this renewed market confidence and to promote your products to a captive audience.

GIFT HQ OFFERS AN ENVIRONMENT WHERE YOU CAN MEET FACE-TO-FACE, ENGAGE AND DO SOME SERIOUS BUSINESS.

ABOUT FAIR EVENTS

Fair Events is a joint venture between Expertise Events and Reed Exhibitions, Australia. With Expertise Events running over 30 events each year across Australia and New Zealand, Expertise Events has a history of injecting energy into shows.

The combined efforts of the team at Fair Events has the ability to be more agile and adaptable to the changing needs of our customers. We listen to customer feedback so that we can improve our shows year on year. We pride ourselves on the fact that our shows deliver a personal touch and deliver beyond customer expectations, due to a fine balance of professionalism, friendliness and attention to detail.

FLOOR PLAN

REGISTRATION

02 9452 7575 www.giftfairevents.com.au