Gift HQ Event Report 2015

T R O P E R T N EVE 5 1 0 2 , 6 JULY 4

ention & k v n o C e n a Brisb South Ban e r t n e C n o Exhibiti

‘The 2015 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to another party without the express consent of Fair Events’

2015 EVENT OVERVIEW In 2015 we have continued to build on the strong foundation established last year when Fair Events was given the task of revamping and rebuilding the Queensland Gift Fair, now known as Gift HQ. Our focus on the retailers over the past 12 months has been to reach out to more qualified retailers and encourage lapsed visitors to return.

This year we began an association with the Australian Newsagents Federation, the Licensed Post Office Group representing franchised post offices, and Australia Post. These groups combined represent over 2,500 retailers in Queensland.

Queensland Homes and QIDA returned again this year with an updated Living Room showcasing products from the fair and trends in home decor.

We continued to invest heavily in radio, press, web, direct mail, email and telemarketing to reach out across multiple channels to encourage new retailers and those that hadn’t been for a number of years.

Following feedback from last year we have upgraded our registration system and this ran smoothly with minimum waiting times for visitors.

We are also pleased to report a growth in our exhibitor numbers for the first time in a number of years with over 70 new exhibitors attending the fair this year. The 40 Launchpad stands created interest for visitors with many new and unique products, and provided a great base of new exhibitors for future years.

Enclosed is a complete event report detailing attendance figures, buyer statistics, event overview, and marketing activities.

We thank you for being a part of Gift HQ and look forward to your support and working with you into the future.

Kind regards,

EVENT PROFILE Dates: July 4 - 6, 2015 (Saturday – Monday) Venue: Brisbane Convention and Exhibition Centre

Total Attendance: Saturday 36% Sunday 33% Monday 31% Total of 4160 unique visitors

New Visitors

21%

Number of Exhibitors in 2015: 169 Number of Exhibitors in 2014: 153 Website: www.giftfairevents.com.au Organised by:

T: 61 2 94527575 E: info@fairevents.com.au

The Gift HQ Team Gary Fitz-Roy Managing Director

Daniel Heather Director of Operations

Rod Hodgins Event Group Manager

The Fair Events Team Sonia Wadher Event Coordinator

Philip Twible Event Sales Executive

Danielle Griffiths Marketing Coordinator

Marilene De Vasconcelos Registration Coordinator

Main reasons for attending Gift HQ Find New Products

84.5%

See New Suppliers

67%

Place Orders

60.2%

See the Latest Trends

41.8% To Learn To Network

4.9%

11.7%

Buyer by Occupation Gift / Homeware Shop / Retailer

49.3%

Newsagency

7.4%

Pharmacy

5.3%

Jewellery

6.3%

Post Office

1.1%

74%

82.5%

Purchased goods at the Fair

Of those who didn’t, 82.9% will purchase from an exhibitor after the fair

99%

63%

of buyers had the authority to buy at the fair

discovered new products that they weren’t aware of

Discount / Bargain Store

1.1%

Interior Designer

7.4%

Garden & Outdoor

1.1%

Children

3.2%

71%

Fashion Souvenir / Novelty

3.2%

of visitors will be attending next year

Retailer (General)

12%

2015 VISITOR ATTRACTIONS

SPOTLIGHT LEARNING EXCHANGE

TODAY’S LIVING ROOM

A series of workshops and seminars were held throughout the event that educated and inspired attendees. Topics included: Loyalty Marketing, Gift Wrapping, Social Media, Successful Gift Shop Buying, and Choosing your Retail Location.

Supported by Queensland Homes and QIDA, Today’s Living Room was an area dedicated to the art of interior design. With decorating experts transforming the area daily, Today’s Living Room offered visitors expert advice on theming stores and inspiring customers.

SPECIAL GUESTS

ULTIMATE GIFT BOX COMPETITION

Michael and Carlene Duffy from Channel 9’s ‘The Block’ were our special guests this year in Today’s Living Room.

The local Queenslanders were on hand to chat about styling, design, current and future trends, as well as answer some visitor questions and snap a photo.

Exhibitors donated prizes to our Ultimate Gift Box competition, which was prominently displayed in the foyer of the fair entry. With more than $4,000 worth of prizes; there was furniture, toys, bags, candles, cushions, a tepee, jewellery, and so much more on offer for ONE lucky retailer to take home! The lucky winner Colleen (above), was very happy with her prizes, and congratulations to Liquid Crystal Australia (stand A46) as the winning ticket came from their stand; Fair Events will be giving them $1,000 off their stand in 2016.

BRAND NEW REGISTRATION PLATFORM Fair Events designed its own registration page that made registering for the fair easier than ever!

Pizza & Paella M ad

e Fr e s h

THEMED EATERIES Fair Events worked closely with the Brisbane Convention & Exhibition Centre’s Executive Chef to deliver two branded new enticing food outlets. Located on the show floor, and not delivering your typical exhibition food, both the NY Pizza and Fresh 2 Go areas provided visitors with fresh and delicious food for all visitors.

LAUNCHPAD STANDS An exciting new addition to the fair this year was the Launchpad stands. This new initiative made it easy for visitors to find new companies, new products and new solutions all in one place at the fair. This exclusive area for new exhibitors featured some of the newest, innovative and inspiring ranges available in the gift and homewares market.

Best Stand Awards These are judged on the following criteria: • • • • • •

Pre-Fair marketing participation Staff presentation Visitor interaction Product display Stand design Overall integration of stand elements

Congratulations to the winners in 2015: Best Small Stand Rashoodz Swimwear (A14)

Best Large Stand Lisa Pollock (F12)

EVENT MARKETING ACTIVITIES A co-ordinated and multi-faceted marketing campaign was conducted to promote the Queensland gift and homewares fair.

WHY GO ANYWHERE ELSE?

A LITTLE OF WHY Y REMINDER 'GO ANYW OU DON'T NEED T O HERE ELS E'

JULY 4 – 6 2015

JULY 4-6,

Saturday: 9am - 6pm Sunday: 9am - 6pm Monday: 9am - 4.30pm

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WHY GO ANYWHERE ELSE?

YOUR LOCAL/ NATIONAL FAIR WHERE YOU CAN

WE'RE YOU NUMBER ONER BUYING DESTINATION

8/05/15

3:47 PM

Saturday: 9am - 6pm Sunday: 9am - 6pm Monday: 9am - 4.30pm

Brisbane Convention & Exhibition Centre, South Bank

Find out what’s trending ahead of time

Get ahead in business

Make next Christmas a profitable one

Stay ahead of your competition

4/03/15 9:09 AM

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DIRECT MAIL

...All in a relaxed environment, where you can avoid the chaos and talk one-on-one with suppliers who are here for you.

Direct mail was used extensively by the event and included three unique mailings to a database of approx 20,000 prospects on each occasion:

www.giftfairevents.com.au Organised by:

JULY 4 – 6 2015

Telephone 02 9452 7575

Gift HQ FPC ad 297x210_FA.indd 1

23/03/15 12:24 PM

TRADE MAGAZINE ADVERTISING A schedule of advertising was placed in some of the industry’s major trade publications, including Australia Giftguide and Queensland Homes.

• “Save the date” flyer • “You’re invited” postcard • 100-page Suppliers Guide

WHY GO ANYWHERE ELSE? JULY 4 - 6,

2015

n& Conventio Bank Brisbane Centre South Exhibition

WHY GO ANYWHERE ELSE?

Brisbane Convention & Exhibition Centre, South Bank Saturday: 9am - 6pm ı Sunday: 9am - 6pm ı Monday: 9am - 4.30pm

Sent to approximately 30,000 potential visitors with an average

Christmas in July is coming to Gift HQ Brisbane

WE WORK HARD TO DELIVER YOUR BUYERS

Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic

HOSTED BUYER PROGRAM

To ensure that Gift HQ exhibitors get the most from the Fair, the marketing team will be Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... working hard to ensure that the event is advertised and promoted on relevant platforms. Our goal is to gain wide coverage through an extensive multi-channel media campaign.

The Gift HQ team have developed an intensive communication plan to ensure that we bring high quality visitors to the Fair. The focus is on delivering qualified decision makers andAvant Garde Copy goes here ITC buyers who will make a difference to your business.

Gothic Why go anywhere else?

30

Christmas in July is coming to gift HQ Brisbane... Copy goes here

ITC Avant Garde Gothic Why go HERE’S HOW WE DELIVER YOUR TARGET MARKET:

anywhere else? Christmas in July is coming to gift HQ Brisbane...

Salim Charania DIRECT MAIL Event Sales Executive

YOU ARE INVITED TO NOMINATE

Postcards, flyers and personal invitations will T 02 to 9452 7575 D 02 9452database 7536 F 02of9975 3707 be delivered a comprehensive potential attendees.

ELECTRONIC DIRECT MAIL Will be sent out on a fortnightly basis in the three month lead-up to the event.

Find out why the state that s beautiful one day, perfect the next is an exhibitor s paradise.

***Source: “Queensland’s pro-business economy” report published by the State of Queensland, 12 July 2013.

In the 12 months leading up to 31 January 2014, Queensland has enjoyed a 5.3% increase in retail year-on-year growth

TAKE A SNEAK PEEK AT JUST SOME OF THE

GREAT DEAL

GREAT DEALS

Marvin Traub, former CEO of Bloomingdales

AUSTRALIA REHOBOOTH IMPORT & EXPORT

***Source: Queensland Treasure and Trade, Queensland Government statistician’s office

8. Take a notepad, business cards and a small camera. Don’t be afraid to ask if you can take pictures of the products and get ahead with planning your indoor displays.

5. Identify what retail expert learning streams are running. There will always be some FREE tips for you to pick up that will have a impact.

10. Take a break! Meet your colleagues at our brand new themed eateries and catch up on what has caught your eye.

11. Keep an open mind for things you discover that you didn’t expect! Trends and consumer needs change- you need to be ready to change as well!

THE GIFT HQ ADVERTISING CAMPAIGN 6. Collect the guide appendix to get details on all new bookings, maps and the exhibitor list. Don’t forget to pick up your fair bag - it may come in handy for brochures!

GET 10% OFF clocks and 20% OFF Peacock vacuum bottles, only at the fair!

PLUS! Show specials from these great suppliers!

There are 27,617

retail businesses

in Queensland

the Gift HQ isface of changing Gifts & Homewares.

WE ARE THE HEART OF YOUR BUSINESS. Discover a new fresh & innovative approach, be inspired and energised, connect, network and discover something that will help you grow. We have all your favourites and some exciting new surprise exhibitors.

SEE YOU ON THE FLOOR!

...and many more yet to be announced!

***Source: Queensland Treasure and Trade, Queensland Government statistician’s office

Don’t miss out

on these exclusive deals!

Register today!18,649 new homes

To register, log onto giftfairevents.com.au or call 02 9452 7575 for more information.

JULY 5 - 7, 2014

Will run JULY 5in - 7, 2014the Australian Giftguide both online and in print from March, 2015.

Organised by:

Brisbane Convention & Exhibition Centre South Bank

www.giftfairevents.com.au

were approved to be built in Queensland in the 12 month period ending 31 January 2014

Brisbane Convention & Exhibition Centre South Bank

www.giftfairevents.com.au

Organised by:

Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au

Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au

***Source: Queensland Treasure and Trade, Queensland Government statistician’s office

Event Sales Executive

Email: philip@fairevents.com.au or call 02 9452 7540

9. Be a sponge! Collect as much information as you can from companies that interest you. Be prepared to adapt and adopt.

4. Pre-set appointments with your must see exhibitors and brands.

% open rate!

Salim Charania

Event Sales Executive

7. Look for NEW products and companies.

It’s about developing your business edge with smart buying. Set yourself targets on how many new items you want to discover.

2. Set goals for yourself and your team in advance to get what you need out of the fair.

3. Plan who is a must see, know their location and tackle them first. Arrive early so you can pace yourself. You can’t beat face-to-face contact.

million by 2016.

Brisbane CBD)

Haven’t booked your stand yet? Contact the Gift HQ sales team today!

Will be sent to key hosted buyers across the retail industry to include information about features as well asPhilip an invitation to the Fair.

Twible

– we know how valuable it is!

1. Make a list of the new ranges or products you need to give you the EDGE! (Check out the fair website and take a look through the Little Brown Book)

The population of Queensland currently sits at 4.725 million and is predicted to grow to 4.95

MOUSETRAP

The first 200 visitors to step onto the Mousetrap stand will receive A FREE GIFT just for visiting and viewing our range. NO STRINGS ATTACHED!

JOYCE TOY Customers who place orders over $250 at the fair will receive a VOUCHER FOR $20 worth of products.

Customers can choose any items they like at the fair or use it for their next order. Conditions apply.

“Retailing is all about change, because consumers change and so do their tastes. If you don’t change, you don’t grow.”

MAKE YOUR TIME COUNT

***Source: Australian Retailers Association

TO GET YOU STARTED...

YOUR TOP FIVE KEY OUT-OF-TOWN BUYERS

Will be sent out at planned intervals to relevant industry media and press, to build momentum and increase awareness around the event.

PERSONAL LETTERS

Queensland has an economy of

$283.6 billion.

you get access to exclusive show specials.

SOME OF THE

A PROGRAM OF PRESS RELEASES

Find out why the state that s beautiful one day, perfect the next , is an exhibitor s paradise.

The retail climate in Queensland is always fine and sunny.

Here are six reasons why...

When you visit Gift HQ, TAKE A SNEAK PEEK AT JUST

Copy goes here ITC Avant Garde Gothic Why go anywhere else?

Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming of to gift HQ Brisbane... (based a minimum 200km outside of the Copy goes here ITC Avant Garde that you would like to see at Gift HQ 2015.

Gothic Why go anywhere else?

Email: philip@fairevents.com.au or call 02 9452 7536

INVOICE / STATEMENT STICKERS

are available for you to remind your customers about your presence at Gift HQ.

JULY 4 - 6, 2015

Tourism contributes $8.8 billion to the economy of Queensland

Organised by:

In a first for the Gift Fairs, and as part of our commitment to continue delivering the best possible Fair Supported experience and most qualified audience, we are proud to announce by:

***Source: Queensland Tourism Industry Council – Report dated 15 Jan 2010

If you want cost and time effective customer contact - exhibitions do it all.

As one of the most powerful marketing tools available to companies today, exhibitions are a better way to meet, sell, engage and be seen.

Raise your profile, raise your sales and raise your profits.

TELEMARKETING AND SMS CAMPAIGNS

Brisbane Convention & Hosted Buyer Program – a new initiative offering subsidised travel and the 2015 Exhibition Centre accommodation South Bank to select out of town buyers.

Held in one of Australia s fastest growing states,

the Brisbane fair is a must-attend event.

Can you afford not to be there?

, Don t miss out, call our team today!

CONTACT

Will be conducted inJULYthe final weeks leading 5 - 7, 2014 up to the Fair.

Philip Twible on 02 9452 7540 or email philip@fairevents.com.au

Christine Gould on 02 9452 7536 or email christine@fairevents.com.au

Organised by:

Brisbane Convention & Exhibition Centre South Bank

www.giftfairevents.com.au

www.giftfairevents.com.au

Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au

THE FAIR DIRECTORY will include listings of all exhibitors, the floor plan and company profiles which identify your stand number, company summary and contact details.

EMAIL MARKETING MORE VISITORS = MORE BUSINESS!

Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au

UP TO 50 NOMINATED BUYERS WILL BE SELECTED TO APPLY FOR THE HOSTED BUYER PROGRAM, ENTITLING THEM TO:

• FREE return flight to Brisbane • 50% DISCOUNT off our negotiated rate for one night’s accommodation at a selected Brisbane hotel • Exclusive access to the Gift HQ Meeting Room and Lounge

Eligible buyers will be selected at the discretion of the Fair Events team.

Regular email newsletters were sent to prospective visitors each outlining specific event initiatives and pointing back to the event website.

Haven’t booked your stand yet? Contact the Gift HQ sales team today!

NOMINATE TODAY!

Closing date for nominations is March 27th, 2015.

Email philip@fairevents.com.au or call 02 9452 7540

Contact Philip Twible today and book your stand at the Queensland Gift Fair!

To register or for more information please go to: www.giftfairevents.com.au

JULY 4 – 6, 2015

Organised by:

Brisbane Convention & Exhibition Centre, South Bank

Email philip@fairevents.com.au or call 02 9452 7540

JULY 4 – 6, 2015

Organised by:

Brisbane Convention & Exhibition Centre, South Bank

To register or for more information please go to: www.giftfairevents.com.au

PUBLIC RELATIONS Each Fair initiative was released to the market at large via the trade press. As a supporter of the Fair, Giftrap and Queensland Homes, both online and in print, ran a wideranging preview of the Fair in the months and weeks prior including social media links, and Facebook page updates.

TRADE INVITATIONS & INVOICE STICKERS DL flyers, postcards and invoice/statement stickers were printed for the use of exhibitors to promote their attendance at the Fair. Web banners were also made available to be included on websites and email communications.

THE DAILY NEWS Each day of the Fair, more than 30,000 potential visitors were emailed the Fair Daily News – full of info direct from the event. By making a personal daily connection with visitors, they saw the action ‘live’ from the Fair, and got excited about visiting.

MORE THAN 17,000 PAGE VIEWS IN 30 DAYS

64

% new visitors

FAIR WEBSITE The Brisbane fair website was a comprehensive resource for the event, detailing exhibitor listings, amenities, Fair features, links to accommodation bookings and, most importantly, a portal to the online pre-event registration.

ONSITE GUIDE The handy pocket-sized booklet was available to every visitor, providing a valuable resource to navigate the exhibition and keep track of exhibitors. It also contained all details of the fair program, which included the education timetable, Today’s Living Room, Ultimate Gift Box competition, and special guests.

RADIO This year we advertised the fair on 4BC/BH BMD and Gold 92.5 radio stations for the week leading up to the fair, as well as open days.

TELEMARKETING A telemarketing campaign was conducted in the final weeks prior to the fair, issuing a personal invitation to attend the Fair, correct records and facilitate the provision of further information.

GIFT HQ EXHIBITORS 2015 A

Caseback International

Glass Illusions

Catch Coeur Jewellery Pty Ltd

Groovy Gadgets

Adamo Creations

Cenzoni Fashions

Aidangus & Co

CFC Australia

Alavu

Chocolate Gems

H

All Seasons Homeware

Clubhouze Australia

Huggable Toys

Almora Surf

Collectables World

Hunter Divine Candle Co

AM Living Pty Ltd

Columbus Imports Pty Ltd

Amber Centre, The

Cotton Candy Imports

Ami

CS Nugent Pty Ltd

I

Heritage India Imports

Iampoppy

Anna Nova

D

Arnott’s of Australia Pty Ltd

Deo Design

Indigo Handbags

Aromabotanical

E

Inspirit Designs

Angel Imports

Atlantic Trading Company Aussie Soles

Elka Australia

Australia Post

Embellished Kaftans

AVM Imports

Enhance Accessories

B BabyBoo BBBYO Beach Abode Living Beaglier Books

Ethnic Fashion Imports Ewaterfeatures Pty Ltd eyespydesigns

F Fab Habitat Pty Ltd

Bee Dee Bags

Finmark

Beetle Bottoms

Flimo

Bella Rue

Flower World

Best of All Group

Four Seasons International Pty Ltd

Bianc

French Affair

Blueberry Express BNYM Indigenous Corporation Boom Up Byron Bay Lighting

C

G

Gabee Products Gallery Systems Gatwick Distribution Get Posh

Cadelle Leather

Gibson Importing Company

Candle Me

Gift Zone

iGear.com.au In Style Collections

Intelligent Retail Ivys Trading Co Pty Ltd

J

J Lee International Trading Pty Ltd Jantan Imports Jeddala Imports Jennuen Souls John McTiernan & Co Joyce Toy Jozzies Australia

K K.H. Pottery & China Kaili International Trading Kato Design Pty Ltd keld Industries Kelly Lane Pty Ltd Kesa Design

L

Q

Sunbird Distributors

Lenan Corporation Pty Ltd

Q International

Swann Imports

Liquid Crystal Australia

QPS Importers

Lisa Pollock

Queen of Everything

Littlem

R

Lively Living Loona

Sunwood International Pty Ltd

T Tank Stream Design t/a Terracotta Clayworks

Rainbow Bags & Giftware

The Design Edge

Lucinda Rose

Rainbows & Clover

The Fairy Door Store

Luggage With Looks Pty Ltd

Rashoodz Swimwear

The Interior Trading Company

Raw Treasures

The Market Basket Co. Pty Ltd

Rawlight Candles

Tilley Soap and Cosmetics

M Distribution Pty Ltd

Rayell Accessories & Gifts

Tinco

Make-Kit

ROBYNgraphs

Toplite Trading Pty Ltd

Malmar

ROC Cloudy Pty Ltd T/A Unity/Locello Sunglasses

Tower Systems International

Rollie A Designs

U

M Mary T Designs MDI Australia Pty Ltd Milleni Leather Goods Modern & Trendy Products

Royal Craft Russell Collection

Molly & Me Studios

S

Murra Wolka Creations

Saly Y Limon

N

Salvage Imports Pty Ltd

Modern Handicraft Nepal

Nero Noosa Handmade Norman’s Home Furnishings Pty Ltd Nuovo Group Nymboida Crystals

P Palace on Street Petals Australia Pizzuto Pty Ltd PNC Imports Pty Ltd Precious Heirloom Prints Puzzling Puzzles

Sassy Duck SAYELLE Selco Imports Pty Ltd Serenade Leather Seven Colour Siam Summer SISSI

Turkish Imports

Urban Products

V Vanguard Electronics Global Pty Ltd

W Wei’s Brother Pty Ltd Wendy Import & Export Pty Ltd Willow & Zac Wonder Imports Woodi Collection

SLAPSEE

Y

Sleep Sanctuary

Yarra Valley Gourmet Foods

Something Swish

Yi Dong Trading

Sistaco Pty Ltd

Southpac International Pty Ltd Splosh Australia Stones & Silver

SEE YOU IN 2016!

9 - 11 JULY, 2016

The AFA are making plans to co-locate Furnitex with Gift HQ in 2016

We look forward to working with you in the future.

Thank you for your support and participation at Gift HQ 2015.

All Gift HQ Enquiries: info@fairevents.com.au Organised by

T: +61 2 9452 7575 F: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.fairevents.com.au

www.giftfairevents.com.au