T R O P E R T N EVE 5 1 0 2 , 6 JULY 4
ention & k v n o C e n a Brisb South Ban e r t n e C n o Exhibiti
‘The 2015 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to another party without the express consent of Fair Events’
2015 EVENT OVERVIEW In 2015 we have continued to build on the strong foundation established last year when Fair Events was given the task of revamping and rebuilding the Queensland Gift Fair, now known as Gift HQ. Our focus on the retailers over the past 12 months has been to reach out to more qualified retailers and encourage lapsed visitors to return. This year we began an association with the Australian Newsagents Federation, the Licensed Post Office Group representing franchised post offices, and Australia Post. These groups combined represent over 2,500 retailers in Queensland. Queensland Homes and QIDA returned again this year with an updated Living Room showcasing products from the fair and trends in home decor. We continued to invest heavily in radio, press, web, direct mail, email and telemarketing to reach out across multiple channels to encourage new retailers and those that hadn’t been for a number of years. Following feedback from last year we have upgraded our registration system and this ran smoothly with minimum waiting times for visitors. We are also pleased to report a growth in our exhibitor numbers for the first time in a number of years with over 70 new exhibitors attending the fair this year. The 40 Launchpad stands created interest for visitors with many new and unique products, and provided a great base of new exhibitors for future years. Enclosed is a complete event report detailing attendance figures, buyer statistics, event overview, and marketing activities. We thank you for being a part of Gift HQ and look forward to your support and working with you into the future. Kind regards,
EVENT PROFILE Dates: July 4 - 6, 2015 (Saturday – Monday) Venue: Brisbane Convention and Exhibition Centre Total Attendance: Saturday 36% Sunday 33% Monday 31% Total of 4160 unique visitors New Visitors
21%
Number of Exhibitors in 2015: 169 Number of Exhibitors in 2014: 153 Website: www.giftfairevents.com.au Organised by:
T: 61 2 94527575 E: info@fairevents.com.au
The Gift HQ Team Gary Fitz-Roy Managing Director
Daniel Heather Director of Operations
Rod Hodgins Event Group Manager
The Fair Events Team Sonia Wadher Event Coordinator
Philip Twible Event Sales Executive
Danielle Griffiths Marketing Coordinator
Marilene De Vasconcelos Registration Coordinator
Main reasons for attending Gift HQ Find New Products
84.5%
See New Suppliers
67%
Place Orders
60.2%
See the Latest Trends
41.8% To Learn To Network
4.9%
11.7%
Buyer by Occupation Gift / Homeware Shop / Retailer
49.3%
Newsagency
7.4%
Pharmacy
5.3%
Jewellery
6.3%
Post Office
1.1%
74%
82.5%
Purchased goods at the Fair
Of those who didn’t, 82.9% will purchase from an exhibitor after the fair
99%
63%
of buyers had the authority to buy at the fair
discovered new products that they weren’t aware of
Discount / Bargain Store
1.1%
Interior Designer
7.4%
Garden & Outdoor
1.1%
Children
3.2%
71%
Fashion Souvenir / Novelty
3.2%
of visitors will be attending next year
Retailer (General)
12%
2015 VISITOR ATTRACTIONS
SPOTLIGHT LEARNING EXCHANGE
TODAY’S LIVING ROOM
A series of workshops and seminars were held throughout the event that educated and inspired attendees. Topics included: Loyalty Marketing, Gift Wrapping, Social Media, Successful Gift Shop Buying, and Choosing your Retail Location.
Supported by Queensland Homes and QIDA, Today’s Living Room was an area dedicated to the art of interior design. With decorating experts transforming the area daily, Today’s Living Room offered visitors expert advice on theming stores and inspiring customers.
SPECIAL GUESTS
ULTIMATE GIFT BOX COMPETITION
Michael and Carlene Duffy from Channel 9’s ‘The Block’ were our special guests this year in Today’s Living Room. The local Queenslanders were on hand to chat about styling, design, current and future trends, as well as answer some visitor questions and snap a photo.
Exhibitors donated prizes to our Ultimate Gift Box competition, which was prominently displayed in the foyer of the fair entry. With more than $4,000 worth of prizes; there was furniture, toys, bags, candles, cushions, a tepee, jewellery, and so much more on offer for ONE lucky retailer to take home! The lucky winner Colleen (above), was very happy with her prizes, and congratulations to Liquid Crystal Australia (stand A46) as the winning ticket came from their stand; Fair Events will be giving them $1,000 off their stand in 2016.
BRAND NEW REGISTRATION PLATFORM Fair Events designed its own registration page that made registering for the fair easier than ever!
Pizza & Paella M ad
e Fr e s h
THEMED EATERIES Fair Events worked closely with the Brisbane Convention & Exhibition Centre’s Executive Chef to deliver two branded new enticing food outlets. Located on the show floor, and not delivering your typical exhibition food, both the NY Pizza and Fresh 2 Go areas provided visitors with fresh and delicious food for all visitors.
LAUNCHPAD STANDS An exciting new addition to the fair this year was the Launchpad stands. This new initiative made it easy for visitors to find new companies, new products and new solutions all in one place at the fair. This exclusive area for new exhibitors featured some of the newest, innovative and inspiring ranges available in the gift and homewares market.
Best Stand Awards These are judged on the following criteria: • • • • • •
Pre-Fair marketing participation Staff presentation Visitor interaction Product display Stand design Overall integration of stand elements
Congratulations to the winners in 2015: Best Small Stand Rashoodz Swimwear (A14)
Best Large Stand Lisa Pollock (F12)
EVENT MARKETING ACTIVITIES A co-ordinated and multi-faceted marketing campaign was conducted to promote the Queensland gift and homewares fair.
WHY GO ANYWHERE ELSE?
A LITTLE OF WHY Y REMINDER 'GO ANYW OU DON'T NEED T O HERE ELS E'
JULY 4 – 6 2015
JULY 4-6,
Saturday: 9am - 6pm Sunday: 9am - 6pm Monday: 9am - 4.30pm
2015
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WHY GO ANYWHERE ELSE?
YOUR LOCAL/ NATIONAL FAIR WHERE YOU CAN
WE'RE YOU NUMBER ONER BUYING DESTINATION
8/05/15
3:47 PM
Saturday: 9am - 6pm Sunday: 9am - 6pm Monday: 9am - 4.30pm
Brisbane Convention & Exhibition Centre, South Bank
Find out what’s trending ahead of time
Get ahead in business
Make next Christmas a profitable one
Stay ahead of your competition
4/03/15 9:09 AM
2015.indd 1
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DIRECT MAIL
...All in a relaxed environment, where you can avoid the chaos and talk one-on-one with suppliers who are here for you.
Direct mail was used extensively by the event and included three unique mailings to a database of approx 20,000 prospects on each occasion:
www.giftfairevents.com.au Organised by:
JULY 4 – 6 2015
Telephone 02 9452 7575
Gift HQ FPC ad 297x210_FA.indd 1
23/03/15 12:24 PM
TRADE MAGAZINE ADVERTISING A schedule of advertising was placed in some of the industry’s major trade publications, including Australia Giftguide and Queensland Homes.
• “Save the date” flyer • “You’re invited” postcard • 100-page Suppliers Guide
WHY GO ANYWHERE ELSE? JULY 4 - 6,
2015
n& Conventio Bank Brisbane Centre South Exhibition
WHY GO ANYWHERE ELSE?
Brisbane Convention & Exhibition Centre, South Bank Saturday: 9am - 6pm ı Sunday: 9am - 6pm ı Monday: 9am - 4.30pm
Sent to approximately 30,000 potential visitors with an average
Christmas in July is coming to Gift HQ Brisbane
WE WORK HARD TO DELIVER YOUR BUYERS
Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic
HOSTED BUYER PROGRAM
To ensure that Gift HQ exhibitors get the most from the Fair, the marketing team will be Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... working hard to ensure that the event is advertised and promoted on relevant platforms. Our goal is to gain wide coverage through an extensive multi-channel media campaign. The Gift HQ team have developed an intensive communication plan to ensure that we bring high quality visitors to the Fair. The focus is on delivering qualified decision makers andAvant Garde Copy goes here ITC buyers who will make a difference to your business. Gothic Why go anywhere else?
30
Christmas in July is coming to gift HQ Brisbane... Copy goes here
ITC Avant Garde Gothic Why go HERE’S HOW WE DELIVER YOUR TARGET MARKET:
anywhere else? Christmas in July is coming to gift HQ Brisbane...
Salim Charania DIRECT MAIL Event Sales Executive
YOU ARE INVITED TO NOMINATE
Postcards, flyers and personal invitations will T 02 to 9452 7575 D 02 9452database 7536 F 02of9975 3707 be delivered a comprehensive potential attendees.
ELECTRONIC DIRECT MAIL Will be sent out on a fortnightly basis in the three month lead-up to the event.
Find out why the state that s beautiful one day, perfect the next is an exhibitor s paradise.
***Source: “Queensland’s pro-business economy” report published by the State of Queensland, 12 July 2013.
In the 12 months leading up to 31 January 2014, Queensland has enjoyed a 5.3% increase in retail year-on-year growth
TAKE A SNEAK PEEK AT JUST SOME OF THE
GREAT DEAL
GREAT DEALS
Marvin Traub, former CEO of Bloomingdales
AUSTRALIA REHOBOOTH IMPORT & EXPORT
***Source: Queensland Treasure and Trade, Queensland Government statistician’s office
8. Take a notepad, business cards and a small camera. Don’t be afraid to ask if you can take pictures of the products and get ahead with planning your indoor displays.
5. Identify what retail expert learning streams are running. There will always be some FREE tips for you to pick up that will have a impact.
10. Take a break! Meet your colleagues at our brand new themed eateries and catch up on what has caught your eye. 11. Keep an open mind for things you discover that you didn’t expect! Trends and consumer needs change- you need to be ready to change as well!
THE GIFT HQ ADVERTISING CAMPAIGN 6. Collect the guide appendix to get details on all new bookings, maps and the exhibitor list. Don’t forget to pick up your fair bag - it may come in handy for brochures!
GET 10% OFF clocks and 20% OFF Peacock vacuum bottles, only at the fair!
PLUS! Show specials from these great suppliers!
There are 27,617
retail businesses
in Queensland
the Gift HQ isface of changing Gifts & Homewares.
WE ARE THE HEART OF YOUR BUSINESS. Discover a new fresh & innovative approach, be inspired and energised, connect, network and discover something that will help you grow. We have all your favourites and some exciting new surprise exhibitors.
SEE YOU ON THE FLOOR!
...and many more yet to be announced!
***Source: Queensland Treasure and Trade, Queensland Government statistician’s office
Don’t miss out
on these exclusive deals!
Register today!18,649 new homes
To register, log onto giftfairevents.com.au or call 02 9452 7575 for more information.
JULY 5 - 7, 2014
Will run JULY 5in - 7, 2014the Australian Giftguide both online and in print from March, 2015. Organised by:
Brisbane Convention & Exhibition Centre South Bank
www.giftfairevents.com.au
were approved to be built in Queensland in the 12 month period ending 31 January 2014
Brisbane Convention & Exhibition Centre South Bank
www.giftfairevents.com.au
Organised by:
Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au
Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au
***Source: Queensland Treasure and Trade, Queensland Government statistician’s office
Event Sales Executive
Email: philip@fairevents.com.au or call 02 9452 7540
9. Be a sponge! Collect as much information as you can from companies that interest you. Be prepared to adapt and adopt.
4. Pre-set appointments with your must see exhibitors and brands.
% open rate!
Salim Charania
Event Sales Executive
7. Look for NEW products and companies. It’s about developing your business edge with smart buying. Set yourself targets on how many new items you want to discover.
2. Set goals for yourself and your team in advance to get what you need out of the fair. 3. Plan who is a must see, know their location and tackle them first. Arrive early so you can pace yourself. You can’t beat face-to-face contact.
million by 2016.
Brisbane CBD)
Haven’t booked your stand yet? Contact the Gift HQ sales team today!
Will be sent to key hosted buyers across the retail industry to include information about features as well asPhilip an invitation to the Fair. Twible
– we know how valuable it is!
1. Make a list of the new ranges or products you need to give you the EDGE! (Check out the fair website and take a look through the Little Brown Book)
The population of Queensland currently sits at 4.725 million and is predicted to grow to 4.95
MOUSETRAP
The first 200 visitors to step onto the Mousetrap stand will receive A FREE GIFT just for visiting and viewing our range. NO STRINGS ATTACHED!
JOYCE TOY Customers who place orders over $250 at the fair will receive a VOUCHER FOR $20 worth of products. Customers can choose any items they like at the fair or use it for their next order. Conditions apply.
“Retailing is all about change, because consumers change and so do their tastes. If you don’t change, you don’t grow.”
MAKE YOUR TIME COUNT
***Source: Australian Retailers Association
TO GET YOU STARTED...
YOUR TOP FIVE KEY OUT-OF-TOWN BUYERS
Will be sent out at planned intervals to relevant industry media and press, to build momentum and increase awareness around the event.
PERSONAL LETTERS
Queensland has an economy of
$283.6 billion.
you get access to exclusive show specials.
SOME OF THE
A PROGRAM OF PRESS RELEASES
Find out why the state that s beautiful one day, perfect the next , is an exhibitor s paradise.
The retail climate in Queensland is always fine and sunny. Here are six reasons why...
When you visit Gift HQ, TAKE A SNEAK PEEK AT JUST
Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming of to gift HQ Brisbane... (based a minimum 200km outside of the Copy goes here ITC Avant Garde that you would like to see at Gift HQ 2015. Gothic Why go anywhere else?
Email: philip@fairevents.com.au or call 02 9452 7536
INVOICE / STATEMENT STICKERS
are available for you to remind your customers about your presence at Gift HQ.
JULY 4 - 6, 2015
Tourism contributes $8.8 billion to the economy of Queensland
Organised by:
In a first for the Gift Fairs, and as part of our commitment to continue delivering the best possible Fair Supported experience and most qualified audience, we are proud to announce by:
***Source: Queensland Tourism Industry Council – Report dated 15 Jan 2010
If you want cost and time effective customer contact - exhibitions do it all. As one of the most powerful marketing tools available to companies today, exhibitions are a better way to meet, sell, engage and be seen. Raise your profile, raise your sales and raise your profits.
TELEMARKETING AND SMS CAMPAIGNS
Brisbane Convention & Hosted Buyer Program – a new initiative offering subsidised travel and the 2015 Exhibition Centre accommodation South Bank to select out of town buyers.
Held in one of Australia s fastest growing states,
the Brisbane fair is a must-attend event. Can you afford not to be there?
, Don t miss out, call our team today!
CONTACT
Will be conducted inJULYthe final weeks leading 5 - 7, 2014 up to the Fair. Philip Twible on 02 9452 7540 or email philip@fairevents.com.au
Christine Gould on 02 9452 7536 or email christine@fairevents.com.au
Organised by:
Brisbane Convention & Exhibition Centre South Bank
www.giftfairevents.com.au
www.giftfairevents.com.au
Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au
THE FAIR DIRECTORY will include listings of all exhibitors, the floor plan and company profiles which identify your stand number, company summary and contact details.
EMAIL MARKETING MORE VISITORS = MORE BUSINESS!
Tel 02 9452 7575 Fax 02 9975 3707 info@fairevents.com.au
UP TO 50 NOMINATED BUYERS WILL BE SELECTED TO APPLY FOR THE HOSTED BUYER PROGRAM, ENTITLING THEM TO:
• FREE return flight to Brisbane • 50% DISCOUNT off our negotiated rate for one night’s accommodation at a selected Brisbane hotel • Exclusive access to the Gift HQ Meeting Room and Lounge
Eligible buyers will be selected at the discretion of the Fair Events team.
Regular email newsletters were sent to prospective visitors each outlining specific event initiatives and pointing back to the event website. Haven’t booked your stand yet? Contact the Gift HQ sales team today!
NOMINATE TODAY!
Closing date for nominations is March 27th, 2015.
Email philip@fairevents.com.au or call 02 9452 7540
Contact Philip Twible today and book your stand at the Queensland Gift Fair!
To register or for more information please go to: www.giftfairevents.com.au
JULY 4 – 6, 2015
Organised by:
Brisbane Convention & Exhibition Centre, South Bank
Email philip@fairevents.com.au or call 02 9452 7540
JULY 4 – 6, 2015
Organised by:
Brisbane Convention & Exhibition Centre, South Bank
To register or for more information please go to: www.giftfairevents.com.au
PUBLIC RELATIONS Each Fair initiative was released to the market at large via the trade press. As a supporter of the Fair, Giftrap and Queensland Homes, both online and in print, ran a wideranging preview of the Fair in the months and weeks prior including social media links, and Facebook page updates.
TRADE INVITATIONS & INVOICE STICKERS DL flyers, postcards and invoice/statement stickers were printed for the use of exhibitors to promote their attendance at the Fair. Web banners were also made available to be included on websites and email communications.
THE DAILY NEWS Each day of the Fair, more than 30,000 potential visitors were emailed the Fair Daily News – full of info direct from the event. By making a personal daily connection with visitors, they saw the action ‘live’ from the Fair, and got excited about visiting.
MORE THAN 17,000 PAGE VIEWS IN 30 DAYS
64
% new visitors
FAIR WEBSITE The Brisbane fair website was a comprehensive resource for the event, detailing exhibitor listings, amenities, Fair features, links to accommodation bookings and, most importantly, a portal to the online pre-event registration.
ONSITE GUIDE The handy pocket-sized booklet was available to every visitor, providing a valuable resource to navigate the exhibition and keep track of exhibitors. It also contained all details of the fair program, which included the education timetable, Today’s Living Room, Ultimate Gift Box competition, and special guests. RADIO This year we advertised the fair on 4BC/BH BMD and Gold 92.5 radio stations for the week leading up to the fair, as well as open days.
TELEMARKETING A telemarketing campaign was conducted in the final weeks prior to the fair, issuing a personal invitation to attend the Fair, correct records and facilitate the provision of further information.
GIFT HQ EXHIBITORS 2015 A
Caseback International
Glass Illusions
Catch Coeur Jewellery Pty Ltd
Groovy Gadgets
Adamo Creations
Cenzoni Fashions
Aidangus & Co
CFC Australia
Alavu
Chocolate Gems
H
All Seasons Homeware
Clubhouze Australia
Huggable Toys
Almora Surf
Collectables World
Hunter Divine Candle Co
AM Living Pty Ltd
Columbus Imports Pty Ltd
Amber Centre, The
Cotton Candy Imports
Ami
CS Nugent Pty Ltd
I
Heritage India Imports
Iampoppy
Anna Nova
D
Arnott’s of Australia Pty Ltd
Deo Design
Indigo Handbags
Aromabotanical
E
Inspirit Designs
Angel Imports
Atlantic Trading Company Aussie Soles
Elka Australia
Australia Post
Embellished Kaftans
AVM Imports
Enhance Accessories
B BabyBoo BBBYO Beach Abode Living Beaglier Books
Ethnic Fashion Imports Ewaterfeatures Pty Ltd eyespydesigns
F Fab Habitat Pty Ltd
Bee Dee Bags
Finmark
Beetle Bottoms
Flimo
Bella Rue
Flower World
Best of All Group
Four Seasons International Pty Ltd
Bianc
French Affair
Blueberry Express BNYM Indigenous Corporation Boom Up Byron Bay Lighting
C
G
Gabee Products Gallery Systems Gatwick Distribution Get Posh
Cadelle Leather
Gibson Importing Company
Candle Me
Gift Zone
iGear.com.au In Style Collections
Intelligent Retail Ivys Trading Co Pty Ltd
J
J Lee International Trading Pty Ltd Jantan Imports Jeddala Imports Jennuen Souls John McTiernan & Co Joyce Toy Jozzies Australia
K K.H. Pottery & China Kaili International Trading Kato Design Pty Ltd keld Industries Kelly Lane Pty Ltd Kesa Design
L
Q
Sunbird Distributors
Lenan Corporation Pty Ltd
Q International
Swann Imports
Liquid Crystal Australia
QPS Importers
Lisa Pollock
Queen of Everything
Littlem
R
Lively Living Loona
Sunwood International Pty Ltd
T Tank Stream Design t/a Terracotta Clayworks
Rainbow Bags & Giftware
The Design Edge
Lucinda Rose
Rainbows & Clover
The Fairy Door Store
Luggage With Looks Pty Ltd
Rashoodz Swimwear
The Interior Trading Company
Raw Treasures
The Market Basket Co. Pty Ltd
Rawlight Candles
Tilley Soap and Cosmetics
M Distribution Pty Ltd
Rayell Accessories & Gifts
Tinco
Make-Kit
ROBYNgraphs
Toplite Trading Pty Ltd
Malmar
ROC Cloudy Pty Ltd T/A Unity/Locello Sunglasses
Tower Systems International
Rollie A Designs
U
M Mary T Designs MDI Australia Pty Ltd Milleni Leather Goods Modern & Trendy Products
Royal Craft Russell Collection
Molly & Me Studios
S
Murra Wolka Creations
Saly Y Limon
N
Salvage Imports Pty Ltd
Modern Handicraft Nepal
Nero Noosa Handmade Norman’s Home Furnishings Pty Ltd Nuovo Group Nymboida Crystals
P Palace on Street Petals Australia Pizzuto Pty Ltd PNC Imports Pty Ltd Precious Heirloom Prints Puzzling Puzzles
Sassy Duck SAYELLE Selco Imports Pty Ltd Serenade Leather Seven Colour Siam Summer SISSI
Turkish Imports
Urban Products
V Vanguard Electronics Global Pty Ltd
W Wei’s Brother Pty Ltd Wendy Import & Export Pty Ltd Willow & Zac Wonder Imports Woodi Collection
SLAPSEE
Y
Sleep Sanctuary
Yarra Valley Gourmet Foods
Something Swish
Yi Dong Trading
Sistaco Pty Ltd
Southpac International Pty Ltd Splosh Australia Stones & Silver
SEE YOU IN 2016! 9 - 11 JULY, 2016
The AFA are making plans to co-locate Furnitex with Gift HQ in 2016
We look forward to working with you in the future. Thank you for your support and participation at Gift HQ 2015. All Gift HQ Enquiries: info@fairevents.com.au Organised by
T: +61 2 9452 7575 F: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.fairevents.com.au
www.giftfairevents.com.au