Friday - Sunday, September 25 - 27, 2015 Melbourne Convention & Exhibition Centre events
Girls’ Day Out is presented by two of in their respective fields Bauer Media is Australia’s leading multi-platform magazine company. Publishing over 60 titles in Australia which sell more than 67 million copies a year, their portfolio includes some of the country’s longest running and most successful brands including The Australian Women’s Weekly, Woman’s Day, DOLLY, Shop Til You Drop, Cleo, Cleo Fitnessand Good Health; the brands behind Girls’ Day Out Expertise Events organises more than 30 superior trade and consumer shows each year, positioning them as Australia’s leading independently owned and managed exhibition group. Their portfolio extends across a variety of category sectors and they are market leaders in their area. Their secret is the total commitment to create memorable events that stimulate enthusiasm, inspiration, education and buying. They connect people in a very 2
personal way and their focus is to exceed customers’ expectations. Girls’ Day Out support the McGrath Foundation and Curve Lurve. For every ticket sold to Girls’ Day Out, $1 will be donated to the McGrath Foundation.
Girls’ Day Out is your chance to speak to an empowered female audience and connect with them through the unique opportunity offered by Expertise Events.
Australia’s most successful companies
Why a festival? Girls’ Day Out will deliver a cross-channel marketing opportunity, providing both cost-effective face-to-face sales and scope for promotional activities amongst women aged 18+ years. It’s a lifestyle festival for all Australian women to indulge in the ultimate fantasy of having everything under one roof. Face-to-face contact and connection with customers is the key component of this event, which is truly set to influence and build brand advocacy with visitors. It is an event where women of all ages can interact with like-minded women, share personal experiences and have the opportunity to book an experience of a lifetime!
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What’s happening? Girls’ Day Out is the ultimate lifestyle festival – with all the needs and interests of women under one roof.
What that means for your brand is immediate results and feedback from your target market.
With two live stage areas, vast product display areas and a timetable of events and activities to add to the air of fun and excitement, there’s ample opportunity for engagement.
From designer fashion to beauty, health and fitness, travel inspirations to celebrity meet-and-greets, there’s opportunity to engage both current and new customers.
From the moment visitors arrive, Girls’ Day Out will captivate their attention with its spectacular array of colour, movement and interactivity. The four hubs are designed to make navigating the exhibition a breeze: • Fashion and accessories • Beauty, nutrition and health • Travel, lifestyle and careers • Entertainment, music and books 6
What’s in it for you? Delivering: • A cost-effective environment for you to make on the spot sales • A proven formula to help you market and promote your products and services • Thousands of engaged customers – women aged 18+ years Be there, be seen • Build your brand awareness and advocacy • Interact with a receptive audience • Educate, entertain and demonstrate • Sell then and there • Create return sales opportunities • Communicate with your target market • Market test or launch new products • Research the market and gain valuable insights 8
• Build a database • Position or re-position a brand • Sample the newest products • Test market awareness and perception
Connecting with what women want It can be a marketer’s challenge to identify the needs, expectations and ambitions of today’s woman. She has a hectic lifestyle and limited time and her savvy and inquisitive nature means she has interest in entertainment, current affairs, travel, beauty, fashion, finance, her home, health and nutrition. She craves information, explanation and guidance. She’s highly receptive and continually looking for new ideas, products and services. Getting face-to-face time in a like-minded community where she can sample, touch, hear, taste and smell is a dream come true. Having the opportunity to see the latest fashion designs, get up close with a Cleo Bachelor and receive advice from the fitness and health experts, as well as being educated on the importance of breast awareness by McGrath Foundation Ambassador and Director, Tracey Bevan. 10
Girls’ Day Out is a fun and engaging consumer experience and one of the most innovative marketing opportunities of 2015.
We bring the visitor to you You get the benefit of our promotional relationships and media partners. With the support of the advertising team at the Bauer Media Group and Expertise Events, Girls’ Day Out will receive extensive media coverage. As the event draws closer, a high profile targeted advertising campaign will be delivered to your core audience. How? • Print advertising willl appear in Cleo and Good Health magazines and major metropolitan newspapers, encouraging people to travel to the event. • Radio advertising will incorporate key FM stations selected to deliver maximum reach. • Extensive social media campaigns will be used to spread the message. 12
• A dedicated media and PR team will work closely with the Bauer Media Group and Expertise Events to further leverage our exposure of the event. How to be a must-see • Research shows: companies that pre-promote before an exhibition achieve better results. That’s because around 76% of visitors decide which exhibitors are on their must-see list before they arrive. • Visitors normally have limited time at an exhibition and want to maximise their experience – pre-promotion can increase traffic to your stand by around 33%. • We can offer a number of tools to help increase your stand traffic and maximise the results of your investment.
The power of promotion Promotional support you will enjoy as an exhibitor includes… • FREE promotional flyers • FREE posters for display • FREE business listing in the event program with an option to upgrade • FREE opportunity to conduct a stage demonstration, presentation or seminar • FREE online exposure and links through our dedicated website at www.girlsdayout.com.au As well as… • A committed advertising spend incorporating radio, newspapers, magazines and social media • Assistance from our dedicated public relations team • News releases distributed to trade and public media to help generate exposure 14
• Opportunities for exhibitors to offer prizes or pre-expo promotions • All the exhibitors have the option to receive complimentary e-cards to send to VIP customers to alert them about participating in the event Package inclusions – What you get To make it easy, stands come complete as a walk-on package which includes a printed panel of your product.
Floorplan
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SIGNAGE INFORMATION
Stand package inclusions B. SIGNAGE UPGRADE Take the headache out of decorating your stand. Upgrade one, two or three back wall panels for a fully branded and professional looking stand. (The panels are yours to keep and reuse after the show). • Each image panel is 970mm wide x 2360mm high • Send artwork to: jeanne.truijens@expertiseevents. com.au by 28th August, 2015 • Include your Company Name and Stand Number in the subject line • You will receive an artwork proof before final printing. If you wish to upgrade your stand package to include full graphics, please contact Jeanne Truijens on 02 9452 7572 or email jeanne. truijens@expertiseevents.com.au
www.girlsdayout.com.au
B A. Standard Booth Signage – Included in all stand packages.
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• Available size for your image or logo 475mm wide x 1560mm high • Send artwork to: jeanne.truijens@expertiseevents. com.au by 28th August, 2015 • Include your Company Name and Stand Number in the subject line • You will receive an artwork proof before final printing.
Organised By:
events +61 2 9452 7575
Contact us today To book your space and for further details on how to maximise your impact at the Girls’ Day Out contact us now on 02 9452 7572 or email jeanne.truijens@ expertiseevents.com.au Five easy steps to exhibiting 1. Contact – The Girls’ Day Out team at Expertise Events – email: jeanne.truijens@expertiseevents.com.au or call: +61 2 9452 7572
4. Use our free services – we offer many support services to enhance your exhibition experience, including our monthly free ‘Exhibitips’ email newsletter and books and guides to help you plan. Sign up for ‘Exhibitips’ by visiting www.expertiseevents.com.au 5. Be part of a unique sales opportunity – Girls’ Day Out is the perfect environment in which to present your products and services.
2. Book your stand – Girls’ Day Out has options to cater for every size of exhibitor. Contact the sales team today to discuss and book your stand options. 3. Promote your presence – take advantage of the exclusive sales and marketing opportunities to attract more buyers to your stand. 18
events PO Box 6053, Frenchs Forest NSW 2086 Tel: 02 9452 7575 www.expertiseevents.com.au