IJF Event Report 2015 - Draft

JAA INTERNATIONAL JEWELLERY FAIR

EVENT REPORT

I NTERN ATIONA L JE W E LLE RY FA I R S

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August 29 – 31, 2015 I Sydney Exhibition Centre @ Glebe Island

‘The 2015 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to others without the express written consent of Expertise Events’

2015 EVENT OVERVIEW With a strong line up of guests, features and activities as well as over 50 new exhibitors including big overseas brands the 2015 JAA International Jewellery Fair generated a buzz throughout the industry.

Once again free ferries and buses transported visitors to the fair and once inside they were greeted with live jazz music, with the natural light from the translucent roof bringing the fair to life.

Based on feedback and experience the first day was moved to Saturday to spread the visitor numbers more evenly across the 3 days to allow them more time to research and buy. This proved very successful with a split of visitor numbers; Saturday 36%, Sunday 39% and Monday 25%.

There was something for everyone this year including international guest speakers, Jesper Neilson from Pandora and Endless Jewelery and Dennis Sandlau Jacobsen from Julie Sandlau, who generated a lot of interest as they discussed international trends and shared their experiences.

EVENT PROFILE Dates: August 29 – 21, 2015 (Saturday – Monday) Venue: Sydney Exhibition Centre @ Glebe Island Website: www.jewelleryfair.com.au Organised by:

events T: 61 2 9452 7575 E: info@jewelleryfair.com.au Total attendance: Saturday 36% Sunday 39% Monday 25% Number of exhibitors in 2014: 172 Number of exhibitors in 2015: 190 The Jewellery Fair Team:

Gary Fitz-Roy Managing Director

Rod Hodgkins Event Group Manager

Our Spotlight sessions were more focused this year on specific industry topics as well as general business advice on helping retailers and most sessions were well attended.

We brought back the Bench Challenge competition for its second year, which generated plenty of interest as competitors created some stunning jewellery right there at the fair under the pressure of specific time limits. This competition will continue to grow and is sure to be bigger next year based on feedback from visitors.

Happy Hour on Saturday was a great opportunity for visitors and exhibitors to take a breather from a very busy first day and spend some time networking with the industry. A big thanks to the buying groups who joined us as sponsors.

Overall attendance was up 2 % on last year with 21% of visitors new to the fair and 31% of visitors not having been for a number years citing the features and activities as the main reason for returning.

Our special thanks to the Jewellers Association of Australia, the three buying groups Nationwide, Leading Edge and Showcase, as well as all of the exhibitors. We appreciate your support and contribution to deliver an outstanding event that continues to bring the industry together.

Daniel Heather Director of Operations

Jennifer Murphy Event Sales Executive

Danielle Griffiths Marketing Co-ordinator

Heather Ward Event Co-ordinator

KEY VISITOR RESEARCH

*Statistics collected from 2015 pre-show registration and post-show surveys

Jewellery Retailer

53%

BUYER BY TYPE Jewellery Manufacturer

28% Jeweller

4%

Student

General Retailer

6%

6%

Fashion Retailer

4%

REASONS FOR ATTENDING

40%

To place orders

73%

To find new products

58%

To see new suppliers

56%

To see the latest trends

38% 33%

To network

To learn

78.6%

100%

88.75%

94.3%

PURCHASED GOODS AT THE FAIR

HAD THE AUTHORITY TO PURCHASE AT THE FAIR

WILL CONTINUE TO PURCHASE GOODS FROM AN EXHIBITOR AT THE FAIR

WOULD RECOMMEND THE FAIR TO THEIR PEERS

BUYER BY STATE

NT 0.4% QLD 11.4% WA 1.7% SA 4.7% NSW 64.4%

VIC 9.4%

NZ 3.7%

TAS 1.3% Other 1.5%

ACT 1.7%

2015 VISITOR ATTRACTIONS

SPOTLIGHT LEARNING EXCHANGE

BENCH COMPETITION

BUYING GROUP LOUNGES

A series of workshops and seminars

Presented by the Young Jewellers’ group,

Located on the exhibition floor, lounges

held throughout the event that educated

the Jewellers’ bench was held daily to

provided seating and refreshments for

and inspired attendees. Topics included:

demonstrate a number of techniques

Nationwide, Showcase and Leading

• Social media • Recruitment

including CAD design, engraving and

Edge buying groups and their members,

• Colour grading • Sales • Producing

jewellery setting.

away from the hustle and bustle of the exhibition floor.

watches • Product photography

THE JEWELLERY FAIR

INTERNATIONAL PERSPECTIVE

PALLION LIVE DEMOS

Jesper Nielsen from Endless Jewelry and

Live demonstrations were held next to

Dennis Sandlau-Jacobsen from Julie

the Pallion stand, where you could

To encourage visitor purchasing, the

Sandlau gave worldly insights that were

learn the secrets of plating, how to

International Jewellery Fair brought

practical and down to earth, in free infor-

string pearls with the correct tension,

back the Treasure Chest. Visitors had

mation sessions. They were on hand to

see the head CAD designers sculpt on

to spend in multiples of $1,000 with a

discuss industry trends, their experience

screen, and much more.

participating exhibitor to go into the draw

TREASURE CHEST

in the industry, brand awareness, and

to win a selection of jewellery worth over

various tips along the way.

$20,000!

PIZZA & PAELLA BAR

HAPPY HOUR

AWARD WINNING PIECES

Once again, Expertise Events worked

Back by popular demand, the Jewellery

A beautiful bangle made by Elly Cerohorsky

closely with the Sydney Exhibition Centre’s

Fair Happy Hour was brought back in

from WA was on display at the fair, which

catering team to deliver more enticing food

2015. Sponsored by the 3 buying groups

claimed 2nd place in the Emerging Artist

for visitors and exhibitors. Located on the

and Expertise Events, the Happy Hour

category at the Saul Bell Design Awards. Also

show floor, and not delivering your typical

was a chance for visitors and suppliers

on display were earrings containing 1,046

exhibition food, the NY Pizza and Paella

to network at Australia’s no. 1 Jewellery

diamonds by Susan Blennerhassett, which

Bar provided fresh and delicious food.

event.

placed 2nd in the Gold/Platinum category.

FREE TRANSPORT To ensure that visitors got to the venue in the smoothest way possible, our team put on complimentary, dedicated transport options for all attendees.

Expertise staff were stationed at all FREE transport pick-up points to help ensure an enjoyable journey for all visitors to the Fair, and for those driving to the Fair, Expertise Events arranged a discounted flat rate of $25 for the day for all visitors who arrived before 10am.

BEST STAND AWARDS These are judged on the following criteria: • Pre-fair marketing participation • Staff presentation • Visitor interaction • Product display • Stand design • Overall integration of stand elements

Congratulations to the winners in 2015: BEST SMALL STAND

BEST LARGE STAND

DISNEY COUTURE

PALLION

STAND B33

STAND C20

EVENT MARKETING ACTIVITIES A co-ordinated and multi-faceted marketing campaign was conducted to promote the JAA International Jewellery fair.

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3 of the centre. parking is available DRIVING We encourage outside Hall limited paid the carpark, & Ride, information.

If you are driving, you to Park located within for up-to-date of one of off point is Island website Road. A drop taking advantageevent bus Centre @ Glebe Sydney Exhibition the free, special available. or ferry services Road and Victoria More information LIGHTRAIL Hornsey Street, on For & METRO Road near is available Annandale.

PUBLIC BUS is Rozelle Bay, stops are Victoria our website! public bus Light Rail stop The closest closest Metro 500.

Street. The o or call 131 near Robert visit transportnsw.inf more information, will pick up bus service at free shuttle Visitors waiting however a for the signs. @ Glebe Island, Road – look Exhibition Centre along James Craig half way access to Sydney pedestrian approximately Glebe Island. is no bus stop located Craig Road, note: There temporary Please the Island, James special event driver. visitors at Centre @ Glebe must hail the this bus stop Sydney Exhibition

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than 180 exhibitors and gemstones, watches diamonds, loose

gold, silver, platinum, with Australian Plus many more!Withfine,uncompromising fashion jewellery, Spotlight sessions contemporary and competition. quality brands. Enjoy

Pallion will be running Com e along live demonst and learn to the rations correct the secre tension, and test ts of platin next to their stand the g, benefits see their head how at the fair. of Arge CAD desig to string Pallion ntium will also ners sculp your pearls . Visit finished be stand wide rang t on scree diamond showcasin C35. e g Rege n the fair. set tenn diamonds of gemston ntco 18 All ston is brac es inclu , set in carat elets in ding white es pass strict or com white a varie gold; bination. your choice quality or black ty of sizes fully of patte control rn exclusively guide lines, at and there is a

the IJF delivers more

ional Jewellery Fair, Sydney 2015...

A treasure trove of experiences!

es Cra

for the

The JAA Internat

nd, Jam

Pty Ltd • DKSH Australia l Garden • Caroline Trask/Jewe • Endless Jewelry Paris • Laurent Leger • My Jazz Jewellery • TW Steel

IT’S N E GETT VER BEE N SO ING TO EA THE FAIR SY

New Exhibitor

for details and to

The Essential Event Jewellery Industry.

There’s a reason why we’re Australia’s No.1 Jewe llery Event...

TE! UPDATE!sUPDA to the Fair

Gle be Isla

om.au

www.jewelleryfair.c

JAA International Jewellery Fair, Sydney

YOU R EASY OPTIONS . CAT CH FREE TRAN SPORT FREE TO THE FERRY FAIR! Depa rting daily ■■ Darlin from: g Harb Shopping our, Conv ention Centre Centre Travel Jetty, time: in front About of Harb 10 minu ourside tes from Darlin FREE g Harb BUSES our Depa rting daily ■■ Cent from: ral Statio ■■ Murr n, ay Stree Country Train s bus t bus Pyrmont terminal, stop, near the Bridge Bay 13 Travel Hotel) Maritime on Eddy time: Appr Muse Ave Cent oxim um, ral ately 15 Station.

Darlin g Harb minutes our (opp from Darlin osite g Harb our & DRIVING 25 minu tes from If you are drivin g, limite Road.

A drop d off point paid parking Sydney is availa is locat Exhibition ble at ed withi Centre the venu n the @ Gleb carpark, e. Entry e Islan outside and exit d webs Hall 3 is via Jame PUBLIC ite for of up-to the BUS s centre.

-date Craig & MET The close inform Check RO LIGH ation. st the near Robe public bus TRAIL stops rt Stree are Victo more t. The inform ria Road close ation, We enco near Horn visit trans st Metro Light urage you to sey Stree portnsw.in Rail Park taking t, and fo or call stop is Roze Victoria advantag & Ride, lle Bay, Please 131 500. the free, e Annandale Road note: There special of one of visitors . For or ferry at is services event bus no pede this bus the special available stop must event temp strian acce More infor . ss to orary bus hail the is avail mation driver.

The ven stop locatSydney Exhib able ition ed appro ue add our web on ximately Centre @ Gleb ress is site! half way e Island Syd ney , along Exh ibit James however a free Jewelle Craig ion Cen shuttle ryPrev Road iewA2. bus tre @ – look indd 1 for the service will pick up signs.

Visitors waiting at

show at the Look who’s on Fair. ional Jewellery Sydney Internat

– 9 speakers, with topics Spotlight learning exchange ring sales law, social media, wedding ranging from consumer to effective recruitment

VISIT US AT STAND

VISIT US AT STAND

IJF_Oversized Postcard_v3.indd 5

23/07/15 10:59 AM

COME AND SEE US AT THE JAA COME AND SEE US AT THE JAA ERY FA TRADE INVITATIONS L JEWELLERY FAIR INTERNATIONAL JEWELL INTERNATIONA

&AUGUS INVOICE 2015 T 29 - 31, STICKERS SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND jewelleryfair.com.au

AUGUST 29 - 31, 201

SYDNEY EXHIBITION CENTRE @ GLEBE ISLAN jewelleryfair.com.au

DL flyers, postcards and invoice/

unique mailings to a database of

STAND VISIT US AT statement stickers were printed for

Jeweller magazine. The campaign

approximately 14,000 prospects on

also included inserts tailored to the

each occasion:

COME AND SEE US AT THE AND COMEof the use exhibitors to JAA promote L JEWELLERY FA ATIONAL JEWELLERY FAIR INTERNATIONA

NZ and Australian markets separately.

• ‘You’re Invited’ postcard

SYDNEY banners were also made ISLANDavailable to CENTRE @ GLEBE ISLAN @ GLEBE CENTRE fair.com.au

•

be includedATon websites and email VISIT US AT STAND STAND

am

by the event and included four

placed in the major trade publication,

‘Save the Date’ postcard

• Preview Brochure • Fair Highlights postcard

VISIT US AT STAND

SEE US AT THE JA

INTERN

their attendance at the Fair. Web AUGUST 29 - 31, 2015 EXHIBITION

AUGUST 29 - 31, 20 SYDNEY EXHIBITION jewellery

jewelleryfair.com.au

VISIT US

communications.

COME AND SEE US AT THE JAA INTERNATIONAL JEWELLERY FAIR

COME AND SEE US AT THE JA INTERNATIONAL JEWELLERY F

AUGUST 29 - 31, 20

AUGUST 29 - 31, 2015

SYDNEY EXHIBITION CENTRE @ GLEBE ISLA jewelleryfair.com.au

SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND jewelleryfair.com.au

VISIT US AT STAND COME AND SEE US AT THE JAA INTERNATIONAL JEWELLERY FAIR

VISIT US AT STAND

COME AND SEE US AT THE J INTERNATIONAL JEWELLERY

AUGUST 29 - 31, 2

AUGUST 29 - 31, 2015

SYDNEY EXHIBITION CENTRE @ GLEBE ISLA jewelleryfair.com.au

SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND jewelleryfair.com.au

VISIT US AT STAND COME AND SEE US AT THE JAA INTERNATIONAL JEWELLERY FAIR

VISIT US AT STAND

COME AND SEE US AT THE J INTERNATIONAL JEWELLERY

AUGUST 29 - 31, 2

AUGUST 29 - 31, 2015

SYDNEY EXHIBITION CENTRE @ GLEBE ISL jewelleryfair.com.au

SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND jewelleryfair.com.au

VISIT US AT STAND COME AND SEE US AT THE JAA INTERNATIONAL JEWELLERY FAIR

VISIT US AT STAND

COME AND SEE US AT THE INTERNATIONAL JEWELLERY

AUGUST 29 - 31,

AUGUST 29 - 31, 2015

SYDNEY EXHIBITION CENTRE @ GLEBE ISL jewelleryfair.com.au

SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND jewelleryfair.com.au

STAND

VISIT US AT STAND

EMAIL MARKETING

FAIR WEBSITE

VISIT US AT SMS REMINDER

Regular email newsletters were sent

The JAA International Jewellery

On Sunday 30th of August, an SMS

to prospective visitors each outlining

Fair website was a comprehensive

reminder was sent to our database

specific event initiatives and pointing

resource for the event, detailing

back to the event website.

exhibitor listings, amenities, fair

who at didthenot attend on Saturday these on envelopes, statements, by placing event

features, links to accommodation bookings and, most importantly, a portal to the NEW online pre-event registration.

Use these stickers! Promote your involvement a

n between you nicatio commu any written 29th August.

The SMS reminded

registrants that the fair was on and some of the great features.

IJF_StickerSheet15.indd 1

and your cust

O F F I C I A L FA I R D I R E C T O R Y AUGUST 29 – AUGUST 31, 2015 ISLAND SYDNEY EXHIBITION CENTRE @ GLEBE jewelleryfair.com.au

15/07/15 9:24 AM IJF Directory Cover.indd 1

OFFICIAL EXHIBITION

PUBLIC RELATIONS

THE DAILY NEWS

Each fair initiative was released to

Each day of the Fair we emailed

the market at large via the trade

the Fair News to more than 8,000

The 50-page exhibition directory,

press. As a supporter of the Fair,

potential visitors. This was full of

produced by Jeweller magazine, was

Jeweller magazine, both online and

information direct from the event. By

available to every visitor, providing

in print, ran a wide-ranging preview

making a personal daily connection

a valuable resource to navigate the

of the Fair in the months and weeks

with visitors, they saw the action ‘live’

exhibition and more importantly an

prior including a comprehensive

from the Fair, and got excited about

essential post event resource to keep

‘Show & Tell’ covering the majority of

visiting.

in touch with exhibitors.

exhibitors.

A special thanks to the Jewellery Advisory Group who provided insight from a visitors point of view to help improve the fair now and into the future.

NOMINATED BUYERS

BRING A GUEST

We invited all of the Fair exhibitors

For the second time at the Fair,

to provide us with lists of their top

Expertise Events allowed blue buyer

clients. These nominated buyers

card holders to bring along an

were then pre-registered and sent

advisory guest. Following feedback

a confirmation letter indicating that

from previous years, Expertise Events

their badge would be at the door for

created a new guest pass whereby

express entry.

buyers could bring a guest of their choice to the show for assistance with any purchasing.

DIRECTORY

JAA INTERNATIONAL JEWELLERY FAIR EXHIBITORS 2015 COMPANY

STAND

COMPANY

STAND

COMPANY

STAND

3 D Photomation

B27

Diamond Sensation

C22

Homage Jewellery

A62

Aaron Shum Jewelry

G29

Disney Couture

B33

Hong Kong Trade Development Council

D66

Abrazi

C71

Display Plus Imports

D32

House of Silver t/a India Gems

C45

Adela Imports

H39

Divine Gems (Australia)

F38

Ice Australasia & APM Monaco

B22

Akshmi Diamonds Pty Ltd

C49

DKSH Australia

B25

Ichu Jewellery/ I-BY-ICHU

G42

Amber Centre, The

H64

DSM (Pacific)

C16

Ikecho Pearl Company

F40

Apecs Investment Castings

H22

Duraflex Group Australia

Imajpak

D30

Aria Jewellery

D40

Eammano Australia

D62

Indian Lapidary USA Inc

B03

Ariha Diamond Jewelry Co

H47

Eastern Pearl

I39

Isaac/ Surreal Jewellery

H30

Armaguard

D74

Effy Jewellery

G18

Italian Continental Jewellery

G35

ARMS

G32

EK Products

B54

J.B and Brothers PVT Ltd

F56

Asfour Crystal

H43

Elegance Jewellery International

G50

Jewelation

C59

Atlas Pearls and Perfumes

G58

Ellani Collections

E52

Jewelmart & Elnice Fine Jewellery

H54

Australian Designer Jewellery

E49

Eugene’s Jewellery

H50

Joalex Jewellery

D49

Australian Jewellers Supplies

G16

Evolution Collections

H36

Julie Sandlau Australia

B14

Australian Opal Co.

A27

F & A Import/Exports

F51

Kagi

H28

Ayres Packaging & Display

H12

Fabuleux Vous

C61

Kaiserman

G47

Aztec Gold & Silver

F37

Faiz Jewellery House

C57

Karen Walker

D72

Bausele Australia

D51

Fanes

B58

Kiran Gems

F38

Bead Them Up

B35

Ferrari Firenze

D08

La Couronne

B04

Bee Jewellery

F54

Fiera di Vicenza

D45

Laurent Leger Paris

D54

Bianc

D71

Forever Diamonds

C22

Leonardo Chilleri

C46

Bolton Gems

F22

Forever Jewels Ltd

D34

Loona

A53

Cactus Watches – Avantco

C53

Galaxy USA HK Ltd

A15

Lost River Diamonds

I45

Cad Jewellery School

G45

Gallant Jewellery

A03

Love from Venus

E16

Caroline Trask/Jewel Garden

G38

Gem Diamond Corp

D60

LST Group

G43

Cashelle Jewellery Co.

I48

Gemstone Trading Company

B52

Macabi Diamonds

H18

Chemgold

D52

Gerrim International

C41

Mariana Spirit of Design

B32

Chris Winspear Design

F51

Glenyville Italian Jewellery

F36

Mark McAskill Jewellery

F16

Cody Opal (Australia)

B50

Golden Mile Jewellery Manufacturers

F44

Mark Milton

E30

Coeur de Lion (Time Supply)

E22

Graham Cohen Marketing

G52

Marsh Advantage Insurance Pty Ltd

H62

Coincept Trading

B51

Grand Opal

C40

Mason Fair & Coinwatch

H29

Colors of Jewels

B07

GS Jewellery (Mfy)

A13

Meira T. Designs

K64

Crawfords

C43

Hari Krishna Exports

F39

Midas Touch

E57

Cudworth Enterprises

F32

Himalayan Treasures

B36

Miglio Designer Jewellery

C18

G24, H26

COMPANY

STAND

Miki Jewellery

COMPANY

STAND

COMPANY

STAND

Protea Diamonds

H44

Swimming in Stones

C55

Miln & Co – Milnco

C54

Purple May Jewellery

A33

The Battery Man

H42

Mira Style Jewellery Company

B10

Queensland Wholesalers Pty Ltd

G31

The Bruce Co.

G22

Moda Group

I42

R & D Italian

F47

The Diamond Dealers Club

A01

Morris and Watson

G44

R.J. Scanlan & Co

C36

Torres Jewel Co.

A11

My Jazz Jewellery

B42

Rapid Prototyping Services

H46

Tower Systems International

C42

Najo

D38

RB Diamond Jewellers

H41

Tribe Trading

D63

Nash Pearls

E40

Red Spice

C67

True Blue Opals & Gems

C39

Nelson (Aust) J.A.

D24

Retail Edge Consultants

D44

TW Steel

C52

Nero

D22

Rolma Industries

I37

Unique Trading House

B46

New Star International

F52

Sai Imports

B31

Venus Jewel

D18

Nomination

E14

Sams Group Australia

C30

Von Treskow

B18

Nordic Jewellery – Endless Jewelry

B06

Searay

H35

West End Collection

D48

O’Neils Affiliated

E46

Shwet Ratan Impex

H56

World Shiner

E36

Opals Australia

E32

Shyam Craft

E54

Worth & Douglas

D65

Oro Africa

B62

Spangold

E48

Zever

A23

Osia International (Pacific)

E53

Sparkle Impex

I44

Pallion

C20

Stock Silver Jewellery

B30

Paterson Fine Jewellery

F45

Stones & Silver

F68

Paul Shadiac Imports

D35

Sunrising Star Import Export House

E51

Pearl Perfection

F14

Pearl Story

G54

Peter W Beck

D14

Preyas Jewellery

C37

Pricon International

B73

PRIMARY PARTNERS

COMPANY

STAND

Jeweller

D10

Jewellers Association Of Australia Ltd (JAA)

C08

Leading Edge

SUPPORTED BY

LEADING EDGE

Nationwide

BG2

The Gemmological Association of Australia Inc. (NSW Division)

I72

The Gold & Silversmiths Guild Of Australia

I70

The National Council of Jewellery Valuers

B70

SEE YOU IN SYDNEY 2016!

AUGUST 27 – 29, 2016 SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

We look forward to working with you in the future. Thank you for your support and participation at the JAA International Jewellery Fair.

Regards, The Jewellery Fair Team

www.jewelleryfair.com.au

events Telephone: +61 2 9452 7575 Fax: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.expertiseevents.com.au

Exhibition Sales Enquiry sales@jewelleryfair.com.au General Event Enquiry info@jewelleryfair.com.au