International Jewellery Fair Exhibitor Prospectus 2014

AUSTRALIA’S NO.1 JEWELLERY EVENTS

International Jewellery Fair, Sydney

August 31 – September 2, 2014 Sydney Exhibition Centre @ Glebe Island EXHIBITOR PROSPECTUS

WWW.JEWELLERYEVENTS.COM.AU

EVENT OVERVIEW The JAA International Jewellery Fair is Australia’s largest elite event that brings together the best designers, manufacturers and suppliers with buyers of fine and fashion jewellery, timepieces, packaging and other retail services.

The event provides the ideal forum to showcase your new designs, trends and innovations and allows you to establish face-to-face relationships with those who have the purchasing power.

The event delivers a distinct audience of highly qualified buyers - 68% being Corporate Buyers, Decision Makers, Owners or Key Buyers and the event occupies a unique position in their buying calendar.

Exhibitions are the only medium that can stimulate the five senses.

They deliver a unique opportunity for visitors to fully experience products in a three-dimensional, real-life situation when making a buying decision.

Renowned as a quality resource for all trade buyers of jewellery products and supplies, the fair is a “must-attend” event for visitors and exhibitors alike.

It is firmly established as the only Australian event with a dedicated focus on the future outlook of the Jewellery industry.

Exhibitions also offer the best return on your sales and marketing investment. They allow you to combine a number of activities into a few days, with a qualified audience.

Meet face-to-face, sell, research, generate publicity, gain media attention and much more.

In a time when every dollar needs to be accounted for, exhibitions allow you to measure the impact of your marketing spend - something that can’t be easily done with any other form of advertising.

Primary Partners

Supported by:

Gold and Silversmith

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International Jewellery Fair

EVENT STATISTICS BUYER BY TYPE

BUYER BY OCCUPATION

44% Director / Owner

Decision Maker Shop Manager Key Buyer Retail Assistant Prospective Buyer Influencer Corporate Buyer

64% Jewellery Retailer

11% 9% 9% 8% 8% 5% 2%

68% of attendees are director/ owners, corporate buyers and key decision makers

Jewellery Manufacturer Jeweller Gemologist Student Watch & Clock Retailer Department / Duty Free Fashion Retail

16% 9% 6% 2% 1.6% 1% 0.4% REASONS TO EXHIBIT

75% of attendees are jewellery retailers, jewellers, watch and clock retailers or buyers for department stores and duty free shops

At last year’s fairs

1000

’s of qualified buyers in one spot with

98%

of attendees buying from at least one exhibitor

Jewellery image courtesy of: Bolton Gems, Pastiche

www.jewelleryevents.com.au

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WHY VISITORS ATTEND*:

20%

19%

Meet NEW Suppliers

See & Buy NEW Products

13%

12%

Meet Existing Suppliers

9%

Network With Industry & Colleagues

12%

Get New Ideas

5%

Special Show Pricing / Deals

Gather Information for Future Orders

4%

Attend Free Seminars

3%

3%

Talk to Technical Staff

Ask for Pricing

$5 BILLION INDUSTRY WITH A 2.2% GROWTH FROM 2009 – 2014 **

At last year’s fairs

51%

of visitors spent between $5,000 - $100,000 on onsite sales 5% spent of visitors spent between

$250,000 - $500,000 on onsite sales

Jewellery image courtesy of: Effy Jewellery New York

*Source: Quantitative visitor research conducted at the 2013 JAA International Jewellery Fair. with the question asked: What is your primary reason for attending this event? **Source: IBIS World – Jan ’11

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International Jewellery Fair

WHY EXHIBIT? • • • • • •

Generate instant sales and trade orders both at the Fair and in the months that follow.

Establish relationships with new customers.

Reinforce and strengthen relationships with existing customers.

Launch new products, conduct market research, broaden and build your database.

Be part of the industry buzz and excitement.

Feel secure in a comfortable environment where all attendees have passed a stringent set of guidelines to attend.

FEATURES

SPOTLIGHT LEARNING EXCHANGE

MEDIA MORNING TEA

SPECIALTY PRODUCT PAVILIONS

A series of workshops and seminars held throughout the event that educate and inspire attendees. It’s an ideal environment for you to elevate your company’s status and to present your organization as an industry thought leader.

Meet with journalists from fashion magazines, newspapers and trade journals who are hungry for information on new designs and trends.

– honing in on overseas trends and feedback from visitors: - Diamonds / Coloured Gemstones / Opals - Watches / Clock / Timepieces / Smart Technology - Australian Made / Tools & Packaging

WHAT’S NEW IN 2014: • VIP Buyers Lounge – a select group of premium retailers will have access to the VIP Buyers Lounge. The lounge is an intimate and exclusive environment where our highest quality buyers can get away from the hustle and bustle of the exhibition floor.

• Ask the Expert – following on from topics presented in the SPOTLIGHT sessions, a number of top business consultants will be available to speak with, one-on-one, in the new Ask The Expert Lounge.

• Wedding / Bridal Market – a catwalk show presenting the season’s latest trends in engagement and wedding jewellery.

• ‘Toolbox’ and ‘On the Bench’ Jewellers – An area dedicated to the creation of bespoke or customized jewellery, and to adapting jewellery, restoring, repairing and cleaning.

• Lead generation scanners – Optional barcode scanners will be introduced for you to capture data about the buyers who visit your stand (at an additional cost).

EVENT MATE A mobile app which helps attendees plan their day and find the exhibitors that they need to see. App features include: • Easy to find fair info • Exhibitor lists, Spotlight workshop timetables, and Ask the Expert information • Easy navigation with ‘search’ function and popular links • All the essentials to plan and make the day at the show as productive as possible SELECT YOUR CITY >

SYDNEY August 31 – Sept 2, 2014 Sydney Exhibition Centre @ Glebe Island

HOME

ABOUT THE FAIR

www.jewelleryevents.com.au

SEARCH

INFO

VISITOR REGISTRATION

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LOCATION CONTACT

EXHIBITOR LIST

FLOORPLAN

SPOTLIGHT TALKS

ASK THE EXPERT

SOCIAL EVENTS

ASSOCIATIONS

AWARDS

NEWS

PREVIEW MAGAZINE

ACCOMODATION

INTERNATIONAL JEWELLERY FAIR SUPPORTERS Our partnerships create strong working environments to ensure that the JAA International Jewellery fair is constantly evolving to be relevant to the needs of the industry.

In Australia, the event is endorsed by the Jewellers Association of Australia (JAA), Jeweller Magazine, Showcase Jewellers, Nationwide and Leading Edge Jewellers. We also work closely with other industry bodies to develop rich fair content – Gemmological Association of Australia (GAA), National Council of Jewellery Valuers (NCJV) and the Gold and Silversmiths Guild of Australia (GSGA).

VENUE: NEW IN 2014 Sydney Exhibition Centre @ Glebe Island Located on Sydney’s magnificent harbour foreshore near the ANZAC Bridge, this brand new venue offers contemporary pop-up cafes, captivating views of Sydney harbour and scheduled transport on show days.

Sydney Exhibition Centre @ Glebe Island is just minutes from all the excitement and attractions of Darling Harbour. Catch a theatre performance, dine by the water, visit the aquarium or stay in your favourite harbourside hotel after the show!

SECURITY AND REGISTRATION Security is of paramount importance.

We have a Strategic Security Consultancy firm who has worked on the fairs for many years and knows the Jewellery Fairs inside out. They have developed strong relationships with local security providers, state police and federal police. A tailored security program for the 2014 event is underway ensuring a safe and secure buying environment is delivered.

As part of the registration process, attendees need to demonstrate that they are active jewellery retailers or members of the JAA. We strongly recommend that attendees register prior to the event, to ensure smooth access to the fair.

Our registration process delivers a qualified audience whilst ensuring the least amount of risk.

Jewellery image courtesy of: Pearl Perfection

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International Jewellery Fair

MARKETING AND PROMOTION Pre-show: TRADE MAGAZINE ADVERTISING

EMAIL MARKETING

EVENT WEBSITE

A schedule of advertising will run in the major trade publication, Jeweller Magazine. The campaign also includes inserts tailored to both Australia and New Zealand.

-- Regular emails will be sent to prospective visitors which outline specific event initiatives.

The event website is a comprehensive resource for the event which details exhibitor listings, amenities, features and links to accommodation, as well as a portal to online pre-event registration.

DIRECT MAIL TO A DATABASE OF 15,500+ PROSPECTS - Postcard invitations - Personal letters to previous attendees - Event preview & registration booklets - Letters of invitation to Spotlight presentations TRADE INVITATIONS & INVOICE STICKERS DL Flyers, postcards and invoice/ statements stickers will be sent to exhibitors to promote attendance at the show.

-- Email invitations for your customers can be sent by us, or we can provide you with invitation templates.

-- An event logo with your Stand No. will be provided for you to include on all company email correspondence in the lead up to the event.

-- For select customers, we can provide fast-track registration as part of the Nominated Buyers Group.

-- Premium jewellers, chain stores, and multi stores will receive special invitations to use the VIP Buyers Lounge.

-- Web Banners will be made available you for inclusion on your company website.

TELEMARKETING In the final weeks prior to the event, a telemarketing campaign will be conducted, issuing a personal invitation to attend the fair and facilitating the provision of further information.

PUBLIC RELATIONS A series of press releases will be sent to Trade Media. Jeweller Magazine, our official media sponsor, will run a preview of the Fair in the months and weeks prior, including a comprehensive “Show & Tell” covering the majority of exhibitors.

SELECT YOUR CITY >

SYDNEY August 31 – Sept 2, 2014 Sydney Exhibition Centre @ Glebe Island

HOME

SEARCH

INFO

LOCATION CONTACT

ABOUT THE FAIR

VISITOR REGISTRATION

EXHIBITOR LIST

FLOORPLAN

SPOTLIGHT TALKS

ASK THE EXPERT

SOCIAL EVENTS

ASSOCIATIONS

AWARDS

NEWS

PREVIEW MAGAZINE

ACCOMODATION

COME AND DISCOVER GEMSTONES, TOOLS, PACKAGING AND MORE THAT WILL SET YOU APART

September 1 – 3, 2013 Sydney Convention & Exhibition Centre, Darling Harbour

Jewellery image courtesy of: Pink Kimberly

www.jewelleryevents.com.au

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MARKETING AND PROMOTION At the show:

OFFICIAL EXHIBITION DIRECTORY An exhibition directory, produced

by Jeweller Magazine, will be made available to every visitor. This will be a high quality glossy magazine and will include the floorplan, a company listing and product category listings.

You can also list your company under multiple categories. In addition, the Exhibition Directory includes advertising opportunities to enhance your brand and support your presence at the show.

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International Jewellery Fair

DAILY NEWS UPDATES

SMS REMINDERS

On each day of the Fair, we will email our database the highlights and breaking news from the Fair. This is to inspire visitors and remind those who have not already registered.

The evening before and the morning of each show, all registered attendees will receive an SMS reminder.

STAND INFORMATION

SPACE ONLY – TO CREATE YOUR ULTIMATE BRAND IDENTITY (ONLY AVAILABLE FOR STAND SIZES 18SQM OR LARGER)

MODULAR DISPLAY – INCLUDES WALLS, CARPET, FASCIA SIGNAGE AND 2X SPOTLIGHT ON ARM PER 9SQM

STAND OUT FROM THE CROWD PREMIER t c e l

Se

Make a lasting impression by using our new custom premier select modular range.

The Premier Select is available as an upgrade to the regular module package for an additional $109.00 per m2 +GST. To take advantage of this offer please complete and return the attached application form and we will make all the necessary arrangements for you.

PREMIUM MODULAR CUSTOMISE THE COLOUR, WALLS AND CARPET

Wall Panel Colours:

Company Nameboard Colours:

Fascia Panel Colours:

Carpet Tile Colours:

Select one

Select one

Select one

Select one

white

black

white

black

white

black

black

charcoal

Jewellery image courtesy of: Chemgold light blue

dark blue

light blue

dark blue

light blue

dark blue

dark blue

bright blue

green

teal

green

teal

green

teal

blueberry

red

www.jewelleryevents.com.au

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FLOOR PLAN WEDDING / BRIDAL

DISPLAY

AISLE M

AISLE L

AISLE K

AISLE J

AISLE H

AISLE G

AISLE F

AISLE E

AISLE D

AISLE C

AISLE A/B

FEATURE COUNTRY

STAGE

RECHARGE LOUNGE

LEGEND ENTRY/EXIT

JEWELLERS BENCH

CAFE

Primary Partners INFO, SECURITY FIRST AID

Supported by: Supported by

Organised by

Gold and Silversmith

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International Jewellery Fair

EXHIBITING IS AS EASY AS 1, 2, 3: 1. CONTACT THE EXPERTISE EVENTS INTERNATIONAL JEWELLERY FAIR TEAM. A dedicated team that covers sales, marketing, PR, customer services, design and logistics will work hard to make exhibiting easy for you, and to bring the largest possible qualified visitor audience to our events.

2. BOOK YOUR STAND. Our events can accommodate different needs and budgets… all you have to do is ask! To make exhibiting easy for you, we have modular space only or premium modular packages to choose from.

Extra services you might need (such as power, extra lighting, furniture, etc) can be ordered from our Exhibitor Services Kit. 3. PROMOTE YOUR PRESENCE AT THIS UNIQUE SALES OPPORTUNITY. There are a number of opportunities for exhibitors to gain additional exposure at the International Jewellery Fair, including demonstrations, workshops, PR or guest appearances.

Take advantage – it’s easy!

w el co m e

tHE

Guide

STep by STep To bEttEr ExHibitinG rESuLtS.

MY I’m sure if you are like me being the centre of attention or as they say, an “exhibitionist”, you’ll know it doesn’t come easy! Yet standing out and creating attention is crucial in business today. This book walks you through the whole exhibtion process from start to finish. It’s not a book on theory but rather a book that promotes you to think differently and get a different kind of result. Enjoy!

AbouT tHE autHor Gary Fitz-Roy is the Managing Director of Expertise Events, a leading Australian exhibition and events organiser. Gary’s involvement in the exhibition industry goes back more than 30 years. He started his own company in 1990 and, at that time, was told that he would be ‘lucky to last in business for three months’. Today, Expertise Events organises some of the most prestigious events in Australia and New Zealand.

of

EXHIBITIPS

WITH Gary Fitz-roy

PLUS! We run workshops and provide books, newsletters and web tips with advice and information on making the most of your event participation. They’re perfect for new exhibitors and ideal for established exhibitors who need a refresher.

little black book

vOLUME 1

WITH Gary Fitz-roy

YOUR GUIDE TO BEING BETTER PREPARED

Insights, ideas & tipS for better exhibiting Bonus: event participation planner

GARY FITZ-ROY

www.jewelleryevents.com.au

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Expertise Events is the largest Australian owned and operated event organisation – holding over 30 world class events across Australia and New Zealand each year. Expertise Events creates memorable events that connect people and markets in a very personal way.

Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations.

To be a successful event-maker is a skilled craft that requires a fine balance of professionalism and friendliness. Our events incorporate the hands-on teamwork of the company owners and staff, as well as an understanding of our customers’ personal needs.

Expertise Events runs more than 30 superior events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.

PO Box 6053, FRENCHS FOREST, NSW 2086, AUSTRALIA T: +61 2 9452 7575 F: +61 2 9975 3707

www.expertiseevents.com.au