JULY 3 – 5 BRISBANE CONVENTION & EXHIBITION CENTRE, SOUTH BANK Friday 10am – 7pm | Saturday 9am – 6pm | Sunday 9am – 4pm
The ODMA exhibition and conference only happens every two years and is the most comprehensive optical event in Australasia. The event is for the Australia-Pacific optical industry, including optometrists, optical dispensers, ophthalmologists, orthoptists, ophthalmic nurses, practice staff, other retailers (sunglasses), mechanics, technicians and students.
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Re-energised ODMA|2013 was relaunched in Brisbane to exhibitor and visitor acclaim. At a convenient new location with swift transport links and with the opportunity for visitors to extend their stay to include a winter getaway... they beat a path to Brisbane. Read our event report at odma-2015.com.au/report13 and see how ODMA 2013 achieved its core objectives. In today’s competitive retail environment, practitioners are looking for a distinguishing edge – new products to set them apart and innovative equipment or systems to improve efficiency and customer service. Only ODMA|2015 gives you the platform to reach the largest gathering of industry buyers all in one place, all at one time, face-to-face.
New reasons to attend A comprehensive education program helps to make ODMA|2015 the essential industry destination. The 2013 conference was a fantastic success, with strong attendances. The 2015 program is launching soon, with an inspirational speaker list and a generous allocation of CPD points. The Brisbane Convention & Exhibition Centre will host ODMA|2015, which offers clear advantages including: • An internationally awarded exhibition facility • A superior exhibition floor plan allowing better visitor flow and stand layout • Integrated conference rooms to keep visitors on the show floor for longer • Superior catering • Onsite storage included in rental • A 25 minute direct rail link from the airport – making a day trip from as far away as Adelaide an easy endeavour • A three-day build
ODMA factoids REACHING THE RIGHT DELEGATE. In 2013 key decision makers made up 80% of the total visitation (improving by 11% over the 2011 fair), supporting the objective to deliver the buyer and not just visitors. A lower percentage of guests, spouses and students was evident when compared to 2011:
PRACTICE ROLES
28.9% 32%
24.2%
2011
68.7%
80.2%
23.5%
15.6% 16.5%
Total key positions
4%
Optometrist
8.2% Dispenser Practice staff Practice management DECISION ROLES IN 2013 Decision researcher 7.8%
35.2%
16.5% 40.5%
Decision influencer
No decision influencer
Primary decision maker
2013
ODMA IMPORTANCE OF KEY OBJECTIVES – VISITOR
75% See new product 42%
Buy frames
42%
See new technology
36%
Seminars / Conference
26%
21%
Overall
89%
of visitors rated ODMA|2013 as ‘excellent’ or ‘very good’
Socialise / Holiday
Buy equipment
92%
of visitors stated they were ‘likely’ or ‘extremely likely’ to recommend to associates in the industry that they visit the next ODMA conference & expo
76%
of visitors decide before they arrive which exhibitors are on their ‘must see’ list
33%
pre-promotion can increase traffic to your stand by around 33%
Exhibitions get results Expertise Events organises more than 30 events each year and leads the industry as the most innovative exhibition organiser. It has built its reputation over 20 years, and remains Australia’s largest independent exhibition organiser. Now more than ever, your customers have a greater choice of products and experiences to purchase online. Exhibitions are the only platforms that put you face-to-face with thousands of qualified customers, giving you greater influence in their decision making process and the opportunity to show your company’s benefits. Exhibitions are the most cost effective and time efficient method for marketing your products and services, offering a personal and interactive environment to meet potential customers.
ODMA|2015 will deliver • A cost effective, focused environment for you to connect with new customers and make sales on the spot. • A proven formula to market and promote your products and services. • Generate leads and create a database of potential customers for future marketing. • The perfect launch platform for new products or services. • Thousands of qualified customers for you to meet, who all have a passion for new experiences and a wish to satisfy deep desires – and who want to spend money on them. ODMA|2015 marketing strategy is designed to provide maximum exposure to the expo’s key audience. The comprehensive campaign reaches across key media channels and key media partners.
hts... 2013 ODMA highlig There were many nding Dinner was an outsta but for me the Gala nce to assist ed from the audie event. I was select I was the next day at the Fair the magician...the centre of attention... later. about it over a year I still get comments m Peter Cunningha on Brighton, VIC Optometrist, Eyes
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JULY 3 – 5, 20
vention & Brisbane Con South Bank Centre, – 4pm Exhibition | Sunday 9am 9am – 6pm
Friday 10am
day – 7pm | Satur
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Our marketing strategy includes: A media campaign for the conference and expo will run prior to the event with a commitment to paid advertising spend that targets your audience. PUBLIC RELATIONS:
PRIZES: Offer prizes for a visitor competition or pre-expo promotion, in order to promote your business and the event in the media.
Assistance from our dedicated public relations and media team, plus media and news releases distributed across all mediums, designed to drive visitors to the show.
DIRECT MARKETING:
ONSITE GUIDE:
E-CARDS:
Have your business listed FREE in the Conference and Expo Program with an option to upgrade and include your logo and your details in bold.
All the exhibitors have the option to receive complimentary e-cards to send to VIP customers to alert them about their participation in the expo.
Extensive direct mail, email marketing and leaflet distribution campaign through partners, retail outlets and our extensive database.
FREE PROMOTIONAL MATERIAL
MATCH ‘N’ MEET
Send a personal invitation for the expo to your key customers. Free promotional flyers and invoice stickers are produced for our exhibitors to order and use for their mailing lists. Registration forms can also be requested to be included in your mailings.
All exhibitors have the opportunity to use our free online appointment system, creating a connection between your company and the visitor prior to the show opening. Match ‘N’ Meet also makes the visitor feel more involved in the event. For many busy people who are juggling business and family commitments, the assurance of guaranteed quality time with the exhibitor may be the factor in confirming their decision to attend.
VIP NOMINATIONS All exhibitors have the opportunity to nominate their top clients to be registered to attend the event. We send an invitation on your behalf to everyone you nominate, automatically preregistering them for the expo.
Why Exhibit? Here are 18 specific goals that exhibitions can help you achieve: SALES • Generate sales leads • Make direct sales • Build a contact database • Support your sales channels CUSTOMER RELATIONSHIPS • Build relationships with current customers • Educate customers • Re-sell and cross-sell customers • Collect customers’ testimonials • Re-sell lapsed customers MARKET RESEARCH • Test market a new product • Research your marketing campaign • Test market awareness and perception BRAND BUILDING • Create or raise market awareness • Position or re-position your brand • Educate by demonstrating • Develop new markets MEDIA RELATIONS • Get on the ‘media radar’ / generate coverage • Build relationships with key editors and journalists
Easy steps to exhibiting: STEP 1 Contact the ODMA|2015 team – our dedicated team works hard to make exhibiting easy for you, covering all aspects of sales, marketing, PR, customer service and operations. Your first contact will be our Exhibition Sales Team to book your stand. They can be contacted by email sales@odma-2015.com.au or by calling +61 2 9452 7575. STEP 2 Book your stand The expo has stand options to cater for every size of business, from space only and custom-built stands to modular packages and traditional exhibition style booths. STEP 3 Promote your presence Take advantage of the exclusive sales and marketing opportunities available to all our exhibitors and attract more buyers to your stand.
STEP 4 Use our free services We offer many additional support services to enhance your exhibition experience, including our monthly free Exhibitips email newsletter and a comprehensive selection of books and guides to help you plan the event. Sign up for Exhibitips or purchase one of our books by visiting www.expertiseevents.com.au. STEP 5 Be part of a unique sales opportunity ODMA|2015 is the perfect climate to present your products, services and destinations in a complementary environment.
Visitor engagement The longer the visitor stays, the more they interact and buy from exhibitors. The new ODMA Conference and Expo is all about visitor engagement. This is achieved through a deft balance of large and niche industry suppliers, interspersed with educational sessions and superior catering. The venue allows for uniform and consistent aisle-ways, driving visitor traffic to all four corners. There are several tiers of education. Our free Spotlight Seminars are short, on-floor sessions focusing on retail management trends and solutions. Our Master Classes provide the dispenser with important skill development sessions, and our Conference program has been designed to meet the professional development needs of optometrists. WHAT’S ON THE MENU? Catering will be all new for 2015, with themed freshfood outlets on the show floor, positioned to energise the visitor and prolong the attendee stay while delivering a more pleasurable experience.
The floor layout and stand selection The floorplan has been designed with boutique precincts that will create a more intimate environment for the visitor. Combined with the stages and features, this will increase the level of traffic flow of visitors to each part of the event. SHELL SCHEME Includes carpeted floor space, walls, fascia board with your company name, stand number and two spotlights per nine square metres. OR SPACE ONLY Minimum space is 18 square metres bare floor space. Proposed stand design must include flooring and walls. BOOK YOUR STAND NOW In order to ensure a premium position, you have to book early. Contact Jason Berman at Expertise Events on: +61 2 9452 7546 or sales@odma-2015.com.au For more information please go to www.odma-2015.com.au
PO Box 6053 Frenchs Forest NSW 2086
Level 4, 3 Spring Street Sydney NSW 2000
P 02 9452 7575
P 02 8249 4380
www.expertiseevents.com.au
www.odma.com.au