SMPTE 2015 e brochure

速

Persistence of Vision 100 YEARS OF SMPTE

14 - 17 JULY HORDERN PAVILION & ROYAL HALL OF INDUSTRIES, MOORE PARK

WHERE BUSINESS IS DONE AND RELATIONSHIPS ARE MADE IF THERE IS ONLY ONE EXHIBITION YOU ATTEND IN 2015, THIS IS IT SMPTE has a reputation as the largest, longest running and most successful motion imaging and broadcasting exhibition in the Asia Pacific region. Time and again SMPTE has proven itself as the ultimate face-to-face selling and networking environment for the motion imaging, broadcast and sound technology industry.

SMPTE15 will showcase products and services from all segments of the industry. From proven product lines to new technologies, targeted buyers and users who attend SMPTE15 will find the latest products and gain insight into upcoming trends that will revolutionise the future of the industry.

VISITOR PROFILE In 2013 attendance from SMPTE registrations reached 8,540, and increased by 19.5% from 2011. Attendees came from all over Australia and also represented more than 25 countries internationally.

SMPTE13 delivered a high quality of visitors which resulted in positive sales results for exhibitors, with a large number of exhibitors claiming a higher quality of attendees over previous years.

TRADE VISITOR BY JOB FUNCTION 22% Production

16% General Management

13%

Technical Services

9%

Operator/Operations

8%

Business Owner

8%

Sales/Marketing

TRADE VISITOR ANALYSIS

6%

Student

41%

4%

32%

4%

Primary Decision Maker

Decision Influencer

15%

No Decision Influence

12%

Decision Researcher

Broadcast Engineer

Education & Training

3%

Other

3%

Design Engineer

2%

Research & Developmentment

2%

Talent

SMPTE15 WILL DELIVER: A time and cost-effective platform for you to connect with new buyers and network with existing customers A time proven formula for marketing and promotion that delivers results The opportunity to gain feedback and insight into the needs of your customers Qualified buyers looking for the latest products and services A proven history of strong growth in both exhibitor and visitor numbers A launch platform for new products and services Face-to-face networking and selling opportunities

Proudly supported by SMPTE The Society of Motion Picture and Television Engineers (SMPTE) was founded in 1916 to advance theory and development in the motion imaging field. Today SMPTE serves its members with the latest technology information while providing education on a rapidly changing industry. SMPTE is also an accredited and globally respected industry standards setting body.

速

8,500 INDUSTRY PROFESSIONALS MORE THAN 130 EXHIBITORS ACROSS 2 HALLS AND OUTDOOR DISPLAYS 85% OF VISITORS ARE DECISION MAKERS OR INFLUENCERS

WORLD CLASS CONFERENCE PROGRAM “Persistence of Vision: Defining the Future” SMPTE draws on its industry leading knowledge and contacts to deliver a world class conference and educational program. With a focus on the future of the industry, the conference has a long history of educating and informing the Asia Pacific broadcast engineering community. The SMPTE15 Conference will be the place where minds meet and future directions become clear.

SMPTE Australia conferences have an international reputation for linking the cutting edge of development with the practicality of solving today’s problems.

Aligned to this year’s theme, Persistence of Vision: Defining the Future, SMPTE15 offers a compelling conference program with a number of presenters across various sessions spanning three days.

RATES HAVE NOT INCREASED SINCE 2011 As part of our commitment to the industry, our square metre rates have not increased since 2011.

We can tailor a stand package to fit most budgets, from 6 square metre stands at $2,323 + GST for newcomers, to large custom-built stands.

Contact our sales team to discuss your stand options: +61 2 9452 7594 sales@smpte.com.au

WHERE AND WHEN: It’s back to the future for SMPTE15 with our return to Sydney’s Hordern Pavilion and the Royal Hall of Industries at Fox Studios, Moore Park. Less than 50m from the Entertainment Quarter, Moore Park is one of Sydney’s most popular entertainment hubs. The 2015 venue is a stone’s throw from parking, transport, restaurants, pubs, shops, two cinemas, a bowling alley and a number of professional broadcast studios, making SMPTE15 the perfect environment to do business and network.

MARKETING SUPPORT One of our key commitments for SMPTE15 is delivering a targeted, qualified audience. Through our years of experience running SMPTE, we have developed direct communication with key members of the motion imaging, broadcast and sound technology industries.

SMPTE15 will be promoted in: Key trade publications

E-Marketing

Selected media, such as radio and newspapers

Targeted direct mail campaign to industry contacts

Public Relations

Dedicated website

Social Media

WHY EXHIBIT? Exhibitions are the only medium that stimulate the five senses, delivering a unique opportunity for visitors to fully experience your products in real-life 3D while making buying decisions.

EXHIBITIONS DELIVER AUDIENCE ACCESS – generate sales leads from qualified buyers DISTINCT NEEDS – launch new products, conduct market research, broaden or build your database BUZZ AND ATMOSPHERE – be part of the industry excitement and glamour RESOURCES AND INFORMATION – in addition to exhibits, visitors have the opportunity to view feature displays and attend seminar programs designed specifically to be relevant to the industry A SECURE AND COMFORTABLE ENVIRONMENT – all attendees have passed a stringent set of guidelines to attend Exhibitions also represent the best return on your sales and marketing dollar. Why? Because exhibitions allow you to combine a number of activities with a qualified audience, compressed into a few days where you meet face-to-face, sell, research, generate attention for your products and services, and demonstrate their unique benefits.

Most importantly, in a time when every dollar needs to be accounted for, exhibitions allow you to measure the impact of your marketing spend – something that can’t easily be done with any other form of advertising.

EASY STEPS TO EXHIBITING STEP 1 CONTACT EXPERTISE EVENTS – SMPTE Conference & Exhibition Team Our dedicated team works hard to make exhibiting easy for you, covering all aspects of sales, marketing, public relations, customer service and operations.

Your first contact will be our exhibition sales team to book your stand. They can be contacted by email sales@smpte.com.au or telephoning +61 2 9452 7594.

STEP 2 BOOK YOUR STAND The SMPTE Conference & Exhibition has options available to cater for most budgets. Contact the SMPTE15 Conference & Exhibition sales team today to discuss what best suits your needs and book your stand options.

STEP 3 PROMOTE YOUR PRESENCE Take advantage of the exclusive sales and marketing opportunities available to all our exhibitors to attract more buyers to your stand.

STEP 4 USE OUR FREE SERVICES We offer many additional support services to enhance your exhibition experience, including our monthly free ‘Exhibitips’ email newsletter and a comprehensive selection of books and guides to help you with your planning for the event. Sign up for ‘Exhibitips’ or purchase one of our books by visiting www.expertiseevents.com.au.

STEP 5 BE PART OF A UNIQUE SALES OPPORTUNITY The SMPTE15 Conference & Exhibition is the perfect climate to present your products or services in a complementary environment.

ABOUT EXPERTISE EVENTS Expertise Events creates memorable events that connect people and markets in a very personal way. Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations. Expertise Events organises more than 30 superior trade and consumer events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.

events PO Box 6053, Frenchs Forest, NSW 2086, Australia T: +61 2 9452 7575

F: +61 2 9975 3707

E: sales@smpte.com.au

Supported by:

www.smpte.com.au