Expo View Issue 01

Issue

ONE

in this issue >>> Anuga Fine Food 2011 Range revamping Olive oil production 2010-2011 featured market “ Spain�

A monthly review of news, and key market trends

Expo-view current topics >>>

Changing the looks Making a good first impression counts!

Synergies in place

Agrosparta presented a comprehensive range of olives under FOS brand. The well known quality of olives dressed well to go out on the shelves and meet you...

Expoaid participated in October at Anuga Fine food Exhibition presenting Agrosparta, Karpea, and Papadimitriou companies at a remodeled stand of 30m2 The stand was located in the Fine food section of the exhibition.

All three companies introduced new products into their range, which appeared renewed from minor elements in some cases to complete renewal of appearance in others.

A complete range with Superior Taste award Kalamata olives, natural black olives and supreme green olives stuffed with natural ingredients in rich proportions.

The new look upraised the offered range, to a new complete level suitable for any supermarket shelf that would offer the most representative genuine Greek varieties.

Nutrition Caramel color harmful effects Source: © Food Safety News & Washington, D.C.-based Center for Science in the Public Interest filed a petition in February 2011 asking that the U.S. Food and Drug Administration ban two types of carcinogenic chemicals often labeled as "caramel coloring," most often on products like Coca-Cola, Pepsi and other dark-colored colas.

According to CSPI, the artificial brown coloring is made by reacting sugars with ammonia and sulfites under high pressure and temperatures and those reactions "result in the formation of 2methylimidazole (2 MEI) and 4 methylimidazole,(4-MEI) which in government-conducted studies caused lung, liver, or thyroid cancer or leukemia in laboratory mice or rats." CSPI referred to a National Institutes of Health National Toxicology Program study that found "clear evidence" that both 2-MI and 4 MI are animal carcinogens. "Carcinogenic colorings have no place in the food supply, especially considering that their only function is a cosmetic one," said CSPI executive director Michael F. Jacobson. "The FDA should act quickly to revoke its approval of caramel colorings made with ammonia."

Caramel III, a type of coloring produced with ammonia, but not sulfites, used to make certain types of beer, soy sauce, and other dark brown foods, is also being targeted by CSPI. The trade group representing America's food makers, the Grocery Manufacturers Association issued a statement in response to the petition Wednesday denying CSPI's claims.

"Ensuring the safety of our products - and maintaining the confidence of consumers - is the single most important goal of our industry. Product safety is the foundation of consumer trust, and our industry devotes enormous resources to ensure that our products are safe. Our companies continuously review and monitor all emerging science and scientific studies and incorporate these as warranted into our manufacturing practices to help ensure that we are always producing the safest possible product for our consumers," read the statement.

"4-MEI is found in trace amounts in a wide variety of foods and beverages," continued GMA. "There is no evidence that 4-MEI causes cancer or poses any other health risks to humans. In addition, no health regulatory agency around the globe, including the FDA, has said that 4-MEI is a known human carcinogen."

Caramel Free 100% natural As a company that draws the trend instead of following it, C.C. Papadimitriou s.a. produces its balsamic vinegar from sun dried grapes, with a natural fermentation process, without the addition of Caramel (Sulfite Ammonia Caramel).

The state of California court ruled that it was lawful to list the above compounds as carcinogen under proposition 65, rejecting a complaint from a food industry coalition.

The state of Callifornia added 4MEI and 2MEI to its list of known carcinogens in January 2011, requiring products that could expose people to more than 16micrograms of the substance per day to carry a carcinogen warning label. A 12-oz can of cola contains about 130 micrograms of 4-MEI. A coalition of food industry organizations, including the California League of Food processors , the American Beverage Association, the Grocery Manufacturers Association and the National Coffee Association, had filed a lawsuit against the California Office of Environmental Health Hazard Assessment (OEHHA) claiming that it had wrongfully listed the compound under Proposition 65.

They claimed that the California Office of Environmental Health Hazard Assessment (OEHHA) “did not provide sufficient evidence of carcinogenicity from studies in experimental animals” in its technical report. However, the court disagreed, saying that the warning about 4-MEI was “grounded in fact not controverted opinion”.

Under the law, products in California that could expose people to more than 16 micrograms of 4MEI per day must carry the warning label “WARNING: This product contains a chemical known to the State of California to cause cancer, birth defects or other reproductive harm.”

Expoaid makes conscious selections of products that respect the consumer focusing on the elimination of harmful additives and elements that takes them away from their rich natural taste.

New star is born >>>

No added salt dried tomatoes by the means of Geothermal energy Our Sun Dried tomatoes are produced from quality controlled fruit grown on the fertile plains around the Nestos River Delta – North Greece.

Selected, washed thoroughly and sliced, the tomatoes are placed on stainless steel frames, and are dried with the means of geothermal energy, at low temperatures. Due to the conditions of drying, no salt is used to de-humidify the tomato.

The products collected very positive comments during Anuga exhibition.

According to the majority of the visitors it is the best tomato they ever tasted.

The natural drying process, which is fully controlled, results in luscious red dried tomato slices without salt and preservatives.

This processing method: 

avoids the thermal shock that affects the cell structure of the dried tomato



preserves the original color of the fruit



preserves the intense natural flavor and nutrients



no salt and no preservatives are added

With this method we dry selected tomatoes, and cherry tomatoes of hydroponic cultivation. The products are available in vacuum, and in pasteurized jars with oil.

Expanding the range >>>

From portion packs to flavored vinegars and We are used to the continuous range additions, which started with the balsamic glazes, now available in 5 different flavor variants. At this exhibition we presented our classic honey balsamic vinegar and a complete range of catering packaging for foodservice and airline catering.

Portion packs have been developed and

Read me I have news for you ...

positioned in Olympic air. The range accommodates for both economy class with a classy transparent sachet and business class with an elegant glass bottle.

QR codes provide the immediate link to

The design of portion packs make them

more information about the product.

a very presentable addition to salad

They provide possibilities of endless uses,

bars, tables at restaurants, and food

from promotional programs, loyalty

delivery services to homes or hotel

plans, to simple informative links to

rooms.

products we page.

Based on their convenience and de-

The QR codes are on all FOS products, linking

mand we have expanded the range to

the consumer directly to the brand website,

different sizes . We continue to work

where a specialized location provides space,

on other possibilities in terms of size

for more information, and marketing tools.

and recipes which are available for specialized -volume projects.

OLIVE OIL PRODUCTION 2010-2011 SPAIN Spain climbs a hill in terms of production and exports. Will this growth rate be sustainable in the forthcoming year? Or will it have an effect on stocks and average prices of oil?

Summarized in figures, all compared to the average of the last 4 years.

Spain table olive production 2010-2011

For the season 2010-2011

For the table olives the situation can be

Production 1.389.700 tons, +16%

summed up in the following figures

Imports 45.800 tons , –21%

Stocks: 509.806 tons

Domestic Market 557.600 tons, +3%

Price levels : between 0.62 €–0.72€/kg

Exports 824.100 tons, +22%

For the current crop the estimations are currently about 0.36€/kg

The average production ratio of the olive fruit is 1kg of olive oil for every 4,88 kg of olives .

Spanish olive oil production has been on the increase in the past year, when compared to the average of the past four year period. Spanish exports have been growing at a strong rate, while imports have been decreasing .

The average price of the year is estimated

Italian exports of olive oil to China

at 1,66 EUR per kg which is 26% below the

Italy managed to double its exports to

average price of the previous season.

China during 2010, reaching 6502 tons

What is the next year going to bring with

compared to 3110 tons in 2009. This

the heightened production? Are the global

achievement brought up Italy’s share on

markets ready to absorb this or will we see

olive oil imports to China to 35%.

a continuous increase in stocks with signifi-

To support this growth Italy initiated a 3

cant consequences on prices?

year program co-financed by the Italian Ministry of agriculture and European

Market news >>>

Estimation of olive crop in Egypt The crop of table olives for the year 2011 is estimated to reach 500.000 tons.

Market profile— Table olive in Spain Expressed in figures, 4% of the total olive crop area of Spain (2 572 793 ha) is dedicated to growing table olives. Forty per cent of the table olives produced are sold on the domestic market and the remaining 60% goes for export. When itemized by variety, Hojiblanca accounts for 40% of total production, Manzanilla for 35%, Gordal for 8%,Carrasqueña for 7%, Cacereña for 5% and other varieties for 4%. Per capita table olive consumption comes to 3.8 kg/head. Green olives are the most popular type, accounting for 89% of consumption. The remaining 3% are black olives. In descending order, the three regions of Spain with the highest table olive consumption are Catalonia, Andalusia and Madrid .

Union.

Protecting the name...

During the course of Anuga exhibition, 2 US companies presented variants of PDO Italian cheeses– produced in the USA. Italians moved swiftly, enforcing the current PDO legislation, arranging the immediate withdrawal of the cheeses and their confiscation at the exhibition without delay.

A lesson for the Greek authorities who fail to react to the repeated offences against Feta cheese and Kalamata olives, inspite of the complaints and the messages from

>> The re-branding of Karpea olive oils.

The exhibition was the debut of the new presentation of Karpea olive oils. Care and emphasis has been placed on product branding, with new color coding of each unique product variant. The new range created a very positive impression among the visitors of Expoaids’ stand.

The range reflects the expertise Karpea has in the olive oil sector. The olive oil originates from selected groves in Peloponnese and Crete.

The oil is categorized according to its acidity, with the premium range featuring under the name Golden Harvest with acidities below 0,3.

The specialty extra virgin olive oils include olive oils selected from well known Greek single varieties such as Koroneiki, Athinolia and Ladolia.

The range also includes a Protected Designation of origin Extra Virgin olive oil from Kalamata and Sitia.

The innovation is sealed with a new Extra Virgin Olive Oil in a spray bottle which sprays an exact portion of olive oil in a single touch.

The naturally infused Extra Virgin Olive oil available in two variants, with wild oregano and hot chili , were presented in both glass and PET bottles of 250ml.

final thoughts...

Next month >>>

With this newsletter we aim to bring you news about us, the products we make the trends that drive nutrition, but also details that will give you a better insight into market prices of some key Mediterranean agricultural products.

The Greek olive Crop

We aim to stay on the top of the developments providing you a better picture of the

Sulfites unveiled

market, helping you to understand and evaluate the environment and the quality of

Greek olives— how to select them

Parthenonos 1-3 14671 N.Erythraia

the products that belong to this broad food category.

Contact us at +30 210 6250365 www.expoaid.gr