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Media Kit
2015
CON
OCTOBE NEW YO
CONTACTS BRIANNA HALPERN
Online Advertising Sales 770-817-7435
bhalpern@exponation.net
CHRIS BRENNAMAN Digital Media Editor
770-817-5913 cbrennaman@exponation.net
RICHARD LEBOVITZ
Editorial Director 770-817-5912 rlebovitz@exponation.net
NATASHA MCFADDEN Editorial & Events Assistant
770-817-5904 nmcfadden@exponation.net
CORY FAUSZ
Communications Manager 770-817-5910
cfausz@exponation.net
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For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
TABLE OF CONTENTS ABOUT
DSC contacts............................................................... 2 DSC at a glance........................................................... 4 DSC audience.............................................................. 5
WEBSITE ADVERTISING
Banners ads................................................................. 6 Sponsored Web content............................................... 6 Webinar........................................................................ 7
AUDIENCE/EMAIL MARKETING eNEWSLETTERS
Channel sponsorship................................................... 8 Email blasts.................................................................. 9 Product spotlight.......................................................... 9 DSC weekly ............................................................... 10 Sponsored videos...................................................... 10 Content Inspiration..................................................... 11
DETAILS
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
Sponsored eNewsletter content................................. 11 Specifications............................................................. 12
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AT A GLANCE GET CONNECTED TO PROSPECTS. STAY CONNECTED TO CUSTOMERS. Digital Signage Connection (DSC) is the official year-round news and information portal of DSE. It is the best way to reach digital signage professionals, including DSE attendees, in one place, all year long. DSC is fast becoming the industry’s choice for timely, relevant information and education. The content is updated daily and keeps our audience coming back for more.
WEBSITE
Visitors:
25,462
With multiple advertising programs to assist with all of your company’s objectives, it is easy to take advantage of what DSC has to offer. Use the site to your company’s marketing advantage: • Increase awareness of your brand • Generate leads • Acquire new clients
TOP 10 COUNTRIES:
• Retain loyal customers • Create customized programs • Connect with industry professionals
United States Canada Japan United Kingdom India
Australia China South Korea Germany France
Unique Visitors:
19,958
Page views:
39,205 WE REACH DECISION MAKERS IN THESE CATEGORIES:
* Countries in blue are Digital Signage Connection visitors
SOCIAL CONNECT
DigitalSignageConnection @DSConnection www.digitalsignageconnection.com/blog
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• Ad Agencies • Banking • Bars/ Nightclubs • Brand Marketers • Casinos • Corporate Campuses • DOOH Networks • Educational Facilities
• Government • Healthcare • Hospitality • Houses of Worship • Museums • Restaurants • Retail • Stadiums • Systems Integration • Transportation
*M onthly website stats calculated from 6-month average of November 2013 through April 2014.
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
AUDIENCE OUR AUDIENCE IS COMPRISED OF KEY END USERS, INCLUDING: 7-Eleven • A/X Armani Exchange • Alamo Dome • 24 Hour Fitness • 20th Century Fox • Amazon • AMC Theatres American Dairy Queen Corp • Alberta Gaming • Avon • American Airlines Arena • Apple, Inc. • Arizona State University ATT • Bank of America • Bank of the West • Bare Escentuals • Bass Pro Shops • Bi-Lo • bebe • Bell Canada Black & Decker • Bloomingdales • Books-a-Million • Boston Childrens Hospital • Boyd Gaming Corporation BP America • Bose Corporation • Boston College • Brooks Brothers • Buffalo Wild Wings • California State University Cardinal Health • CBS Outdoor • Chase • Charlotte Russe • Charles Schwab Bank • Carter’s • Capital One • Checkers Chick-fil-A • Children’s Healthcare of Atlanta • Choice Hotels • Cincinnati Reds • Chevron • Chicago Transit Authority Chico s FAS, Inc. • Costco • Dunkin Brands • Ford Motor Company • Gap • General Mills • Georgia Institute of Technology Georgia World Congress Center • Golden Nugget Casinos • Green Bay Packers • Hard Rock Hotel • HEB Grocery JHM Hotels • Kaiser Permanente • Kohls • Las Vegas Sands Corp • Live Nation • Luxottica Retail • Macy’s Marriott International • McCarran International Airport • McDonalds • MEIJER • MGM Resorts International Microsoft Corp. • Neiman Marcus • New York City Transit • Nike • Norfolk Southern • Northwestern University • Orlando Magic Park N Fly • Patagonia • PepsiCo • Porsche Cars N.A. • Princess Cruises • QuikTrip • Rite Aid Corp • Sams Club SeaWorld Parks & Entertainment • Servus Credit Union • Simon Property Group • Six Flags Entertainment • Southwest Airlines Sprint Nextel • Tampa Bay Buccaneers • Target Corporation • TBS • TD Bank Group • Texas Tech University The Coca-Cola Company • The Kroger Co. • The Metropolitan Museum of Art • The Ohio State University The University of Iowa • The Wendy’s Company • Tilted Kilt Corp. • Tim Hortons • T-Mobile • Tourism Vancouver Union Pacific • United Airlines • University of California • University of Illinois • University of Nevada, Las Vegas University Verizon
of •
New
Walt
Mexico
Disney
•
Parks
USC &
•
USPS
Resorts
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
•
•
Utah
Wells
Transit
Fargo
•
Authority Whole
•
Foods
Venetian Market
Palazzo
Sands
•
Atlanta
Zoo
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WEBSITE
ADVERTISING BANNER ADS
Leaderboard 728x90
A maximum of 10 advertisers per ad position means greater exposure for you! Run-of-Site (ROS) banner ads will be displayed in standard positions across all pages of the site. Leaderboard: 728x90
Rectangle: 300x250
Rates: ROS Leaderboard Rectangle
3 mo. $2,700 $2,200
6 mo. $4,300 $3,200
12 mo. $6,500 $4,300
RON Leaderboard Rectangle
3 mo. $4,300 $3,200
6 mo. $6,500 $4,300
12 mo. $8,600 $6,500
SPONSORED WEB CONTENT
If you are looking for an advertorial position—this is it! Put your content on display, front and center, with this premium position on the DSC homepage. You will receive one of the rotated positions, which will link to a DSC page dedicated to your content.*
Use sponsored content for: • Case studies • White papers • Videos *
• Articles • New product announcements
• Installations • And much more… Rectangle 300x250
Please refer to page 10 for material specifications.
Rates: 1 mo. $1,500
3 mo. $3,900
6 mo. $7,200
12 mo. $12,000
Sponsored Content
All materials submitted for Sponsored Content must be within 700 words and are subject to review by the DSC editorial team to ensure content is of editorial and informational value and not solely a sales pitch.
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For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
WEBINAR As part of our Education on Demand channel, webinars are a key means to share your company’s expertise with our audience, as well as generate leads for your sales team. Webinar sponsors will receive all of the registrant contact information after the event.
You will receive: • A live webinar event, which will be recorded and then hosted on DSC for 6 months • All registered leads from live webinar • 2 pre-webinar promotional email blasts • One month banner ad on DSC and DSE sites for webinar promotion • DSC eNewsletter promotion You may also choose to have your pre-recorded webcast hosted on our site.
Rates: WEBINAR
1x $2,500
3x $6,500
HOSTED WEBCAST 3 mo. $500
6 mo. $1,200
12 mo. $1,800
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
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WEBSITE
ADVERTISING Sponsored channel
CHANNEL SPONSORSHIP DSC makes the user experience easier by curating information into channels. Channel Sponsorships offer exclusivity and focus for your marketing message within a content channel of your choice. PREMIUM CHANNELS
SECONDARY CHANNELS
• Getting Started • Industry News • Features • Case Studies • DOOH News • Content Inspiration • Education on Demand
• Info by Industry (20 available) • Connectivity • Delivery Systems • Displays & Projectors • Media Players • Mounts • Software
How it Works: 1. Visitors click on a sponsored channel 2. They are taken to the channel’s landing page which will feature your exclusive leaderboard (728x90) and rectangle (300x250) banner ads.
Leaderboard 728x90
Rates: PREMIUM CHANNEL 6 mo. $3,000
12 mo. $4,800
SECONDARY CHANNEL 6 mo. $2,000
12 mo. $3,600
Rectangle 300x250
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For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
AUDIENCE/EMAIL MARKETING
CUSTOM EMAIL BLASTS Utilize our email lists to connect with our exclusive audience of 20,000+ end-users, integrators, distributors, installers and other industry professionals. You may also send to DSE attendees only. You supply the HTML and a subject line and leave the rest to us!
Rates (DSE exhibitors receive discount): FULL LIST 1x $2,000
FULL LIST (EXHIBITORS) 6x $11,000
12x $21,600
DSE ATTENDEES ONLY 1x $1,400
6x $7,800
1x $1,400
6x $7,200
12x $12,000
DSE ATTENDEES ONLY (EXHIBITORS) 12x $14,400
1x $800
6x $4,200
12x $7,200
PRODUCT SPOTLIGHT This monthly email blast is a great way to communicate a product or service to 20,000+ industry professionals at a rate that is sure not to break your budget. A limit of 10 companies per Spotlight eblast increases your visibility!
Rates: 1x $250
8x $1500
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
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eNEWSLETTERS Leaderboard 600x74
WEEKLY DSC eNEWSLETTER Gain exposure on a weekly basis in the eNewsletter that delivers fresh features, headlines and product news to 22,000+ opted-in subscribers every Thursday! Leaderboard: 600x74 Skyscraper: 160x600 Vertical Banner: 160x206 Horizontal Banner: 432x53
Rates: Leaderboard Skyscraper Horizontal Banner Vertical Banner
1 mo. $1,000 $1,000 $900 $800
6 mo. $5,400 $5,400 $4,800 $4,200
12 mo. $8,400 $8,400 $7,200 $6,000
SPONSORED eNEWSLETTER VIDEOS Be the industry expert in trends, client solutions or help your customers do their jobs better with a sponsored video in the weekly DSC eNewsletter and/or the bi-weekly Content eNewsletter. This is a great advertorial opportunity with huge exposure! Provide a video (2 minutes or less is recommended) for DSC subscribers to view with their eNewsletter. These Sponsored Videos can be used in Horizontal DSC’s weekly eNewsletter or bi-weekly Content Inspiration eNewsletter. 432x53
Rates: 1x1x $250 $480
8x $1500
(Monthly package rates also available)
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Skyscraper 160x600
Vertical 160x206
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
eNEWSLETTERS CONTENT INSPIRATION eNEWSLETTER This bi-weekly eNewsletter is for all things content! It goes out every other Tuesday to 22,000+ opted-in subscribers. If you are in content, this is for you! Leaderboard: 600x74 Skyscraper: 160x600 Horizontal Banner: 432x53 Vertical Banner: 160x206
Video sponsorship starts at $400/issue. Longer-term packages are available.
Leaderboard 600x74
Rates: Leaderboard Skyscraper Horizontal Banner Vertical Banner
1 mo. $800 $800 $700 $600
6 mo. $4,320 $4,320 $3,780 $3,240
12 mo. $6,720 $6,720 $5,880 $5,040
SPONSORED CONTENT IN eNEWSLETTERS Have solid, relevant information for digital signage pros? Sponsor content in one of our eNewsletters. This is a great opportunity to have your article, case study, whitepaper, etc. displayed to the right audience. Promotional space on the eNewsletter links directly to your sponsored article that lives in the website’s feed and archives and can be viewed by site visitors.
Rate: 1x 1x insertion $250 $800
8x $1500
For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net
Skyscraper 160x600 Horizontal 432x53
Vertical 160x206
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DETAILS AD SPECIFICATIONS: Banner Ads:
• Leaderboard: 728x90 pixels; FLASH, GIF, JPG, HTML; 40k max • Rectangle: 300x250 pixels; FLASH, GIF, JPG, HTML; 40k max Advertiser must supply URL where ads should be linked. sending a flash ad, client should * When indicate: - Which Click Tracking Variable was used in the file: url, URL, ClickTAG, clickTAG or clickTag - A static jpg or gif for use by browsers that do not support java script - Which URL the static jpg or gif should link to
Channel Sponsorship:
Advertiser will supply: • Leaderboard banner: 728x90 pixels; FLASH, GIF, JPG, HTML; 40k max • Rectangle banner: 300x250 pixels; FLASH, GIF, JPG, HTML; 40k max • URL to link to banners/ company logo
Product Spotlight:
• Image of your service or product: 270x180 pixels; JPG or static GIF; 40k max • 50 words of copy • Headline of up to 12 words • URL to link to the image/headline
eNewsletters:
• Leaderboard: 600x74 pixels; JPG or static GIF; 40k max • Skyscraper: 160x600 pixels; JPG or static GIF; 40k max • Vertical Banner: 160x206 pixels; JPG or static GIF; 30k max • Horizontal Banner: 432x53 pixels; JPG or static GIF; 30k max
Eblast:
Advertiser will provide: • HTML that is ready to email - I mages MUST be hosted on your website -F or best results, use inline style and tables in your HTML • TEXT version of the email • Subject line - Not to exceed 50 characters • Seed list -N o more than 5 email addresses for the test mailing Email materials MUST be received within 5 business days prior to the eblast date to allow for a test. Please note that certain coding is not supported by Outlook 2007 and may alter the look of your email when delivered to that email client. For details, please visit: http://www.email-standards.org/clients/ microsoft-outlook-2007/
Sponsored Web Content:
These materials are needed at least 15 days prior to the start date. Advertiser will supply: • Rotator image 540x368 pixels; PNG, JPG or GIF; 100k max • Company logo (Illustrator EPS preferred) • Page text in a Word document • All supporting materials such as a PDF, images, PowerPoint, video link, etc. • Company contact information as it should appear on the page • Headline to be used for the Sponsored Content
Sponsored Videos:
• This position must be an advertorial piece, not commercial. • Must provide materials at least 4 days before video launch date • Provide the video embed code • Thumbnail image to be used in eNewsletter (150x84 pixels) • Caption for underneath the thumbnail image up to 30 words • Headline for the video (optional) • Width must be 600 pixels or less
Sponsored eNewsletter Content
These materials are needed 10 days before eNewsletter delivery date. Along with the article content, advertiser will supply: • Headline (70 characters max, including spaces) • Article Summary (175 characters max, including spaces) • Website thumbnail image (279x150 pixels) • eNewsletter thumbnail image (100x100 pixels) • Company logo and brief description • Writer’s headshot and 2-line bio • Any additional images or links for materials that supplement the article (video, whitepaper, etc.)
* Please note the maximum word count is 700 words
Advertiser supplies all creative materials and URL.
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For more information, contact Brianna Halpern at 770.817.7435 or bhalpern@exponation.net