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CONTENT
IS QUEEN 2019 is the year of the woman.
This year, we will see women being saluted for their contributions across the globe.
It’s a man’s world. But, not for long.
Similarly, this year finally shines the spotlight on just how much Content is Queen, serving the most important role in marketing strategy. Just as the queen is pivotal to everything in the monarchy, content is pivotal to everything that occurs in the marketing world. All other marketing elements are focused on supporting the effectiveness of messaging while all other elements of a marketing strategy work toward content production and dissemination. For this reason, in lieu of the old homage that asserts that “Content is King”,
we proclaim that Content is Queen.
CONTENT’S ROLE AS QUEEN Traditional marketing via video advertisements served to lure consumers to a product. With content focused marketing, businesses can target specific audiences through messaging that answers consumer questions and offers valuable solutions. To ensure that your content is fulfilling her role, she must be informative, effective, useful, and entertaining. Sounds like a big job, right? That’s because it is. When it comes to marketing, content messaging is arguably the most important element of any strategy. A business without a cohesive message across all marketing platforms is basically failing itself. Producing high quality content reflects positively on your brand then trickles down to all facets of your marketing strategy. Through quality and cohesion of content, your brand presence too becomes quality and cohesive. If your content is efficient and provides a unified brand position and adequate consumer engagement, your marketing efforts will pay off dutifully. For an in-depth look at Integrated Marketing, read http://www.exposyour.com/integrated-marketing/.
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