Explainer Video

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EXPLAINER

VIDEOS

In 2016, Facebook reported 100 million hours of video content watched on Facebook daily.

That number grows exponentially every year. Forbes’ 2017 statistics report that after watching a video, 64% of users are more likely to buy a product online. Research reported

by Hubspot in 2017 reported that consumers can recall 65% of visual content almost three days after it is viewed.

Humans are hard-wired to respond to visual stimuli, and we are more likely to make a positive buying decision when we are having fun. 73% of worldwide consumers prefer entertaining videos which is why YouTube is the 2nd largest global search engine and the 3rd largest social network on the web.

Today, video marketing on social media generates over 1,000% more shares than text and images combined. Why? The digital age has drastically increased the desire for instant gratification. And, in recent years, videos on social media have seen a significant

increase

in

frequency

and

consumption. As a matter of fact, Cisco Visual Networking Index estimates that video will make up 82% of all web traffic by the year 2021.

73%

OF CONSUMERS PREFER VIDEOS

If you are looking to ramp up brand awareness and connect with your customers in a truly engaging way that will leave a lasting impact, video marketing is the way to go. Video marketing is efficient for spreading brand awareness, attracting new users, and converting customers. 85% of businesses now produce videos as a part of their marketing plan.

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HERE, WE’RE GOING TO TALK ABOUT THE BENEFITS OF EXPLAINER VIDEOS. THEN, WE’RE GOING TO:

ANIMATE EXPLAINER VIDEOS According to Unbounce, including a video on your landing page can boost conversion rates by up to 80%.Explainer Videos can broaden your market reach in 2 minutes or less. They are great way to retain consumer attention while telling your story in a way that engages, informs, and entertains.

2D, 3D, MOTION GRAPHICS, WHITEBOARD, & LIVE ACTION 2D animation is what most think of as traditional animation. It involves creating characters, storyboards, and backgrounds in a two-dimensional environment. 2D animation is cheaper than 3D but often lacks necessary detail. 3D animation is the animation of objects in a three-dimensional space. 3D objects can be manipulated and rotated like real objects. This provides major benefits to products that are difficult to film in live-action.

Motion graphic animation is the animation of still graphics. These are usually less narrative, or character given, instead using animated abstract shapes, images, and text.Whiteboard animation is an animation in which the story is told using an image of a white board and characters and objects that appear hand drawn.

SO, WHICH ANIMATION TECHNIQUE IS IDEAL? Animated explainer videos are the most commonly used type of explainer video. When it comes to technology and software companies whose products are intangible, animation is the perfect platform. Animated explainer videos are easy to update compared to live action video.

You can use them to:

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And, they can be integrated into:

Showcase services, products, procedures easily Consolidate consumer trust with clear information Expand Brand Awareness Increase conversion rates E: INFO@EXPOSYOUR.COM

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Your Website YouTube/Vimeo Social Media Sites Your Presentations & Training Digital Displays Tradeshow Booths

TYPES OF EXPLAINER VIDEOS OVERVIEW/BENEFITS VIDEOS An overview video that presents industry pain points and the solutions provided by your company is a perfect video for the home page of your website.

PRODUCT SHOWCASE VIDEO Explainer videos that provide an in-depth look into individual topics or products are ideal for attracting potential customers.

DEMOS Demo videos provide consumers a firsthand account of your products via a video walk-through or tutorial.

FAQS Videos that provide answers to common questions are efficient ways to keep current and prospective customers informed

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GIVE US A CALL TODAY AT 1-800-724-9110