EYDISmagazine Joyful Living ~ Spiritually Focused ~ Earth Conscious
100% Local 100% You!
Media Kit 2016
Real Women • Real Health • Real Healing
EYDISmagazine
NOV. 2015
Joyful Living ~ Spiritually
OUR GOAL: To make a difference in the lives of everyone who touches this extraordinary publication. Eydis magazine strives to deliver a publication that mirrors personal interests in the health and wellness of our readers. We offer a unique perspective by providing content that is empowering, uplifting, inspirational and healing, from professional women to stay-at-home moms. Like no other, Eydis magazine is a glossy full color, publication that celebrates middle, to upper income, health conscious women, and is committed to being an unbeatable source of marketing for our advertisers. We do this by exposing them to a dynamic group of decision makers – WOMEN! Eydís magazine prints six hard copy issues per year. There are 20,000+ issues printed, 10,000 are distributed in the community at various locations such as grocery stores, doctors offices, dentist offices, spa’s and salons and 10,000 are direct mailed to households of affluent women in West Bloomfield, Farmington Hills, Novi, Northville, Livonia, Plymouth and Canton. Subscriptions are available. ONLINE PRESENCE: Can’t wait to get your copy of Eydis magazine? Not a problem. Visit Eydismagazine.com for an exact digital turn-by-turn copy. Home delivery is available.
Focused ~ Earth Consciou
s
IT’S TIME TO TAKE A STAND
Good health
REPORT
HOW GIVING CREATES
Abundance JUMP START YOUR
Holiday Shopping
S A B R IN A C R O N IN
Respect Strength & Compassion
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THE PURCHASING POWER OF
WOMEN
When it comes time to buy, women are more often the decision makers and motivators. Women have gained ground in earning, spending and influencing the household spending. Women represent a significant amount of the buying power no marketer can afford to ignore. 85% of all brand purchases are made by women. 60% of all personal wealth in the U.S. is held by women. 51% of all stock ownership in the U.S. are women. 65% of requested services at car dealerships are made by women 75% of women are identified as the primary household shopper 50% of products typically marketed to men are purchased by women Women own 40% of all American private businesses 1.3 million women earn more than $100,000 in annual salary. Senior women age 50+ have a combined net worth of $19 trillion. Over the course of a families life, 90% of married women will control its wealth.
Targeted range: 30 - 60 Middle to upper income Women account for 85% of all consumer purchases including everything from autos to health care. 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC Pharmaceuticals Information by sheconomy.com
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IN EVERY
ISSUE Covers and Cover Stories ‑ Covers are carefully sought after and chosen to represent inspirational stories that will impact our readers in an empowering way. Life Coach ‑ John Schalter, Attorney, Life Coach, Professional Screenplay Writer and President of the St. Clair Butterfly Foundation Health Column ‑ Lila Lazarus, Award Winning Health Reporter, Governor’s Fitness Council, Yoga Teacher, Co-Director of Etiquette University and President of Kids Kicking Cancer Real Life Column ‑ Laura Solomon, Author of, “Normal Life” and “Mother of Nine” Life Empowerment Column ‑ Judy Lipson, Licensed Professional Counselor and Educational Strategist Serendipity ‑ Adria DeAngelis Veit, Successful Business Owner and Psychic Medium Inspirational Column ‑ Elaine Grohman, Speaker, Author, Energy Healer and Angel Reader
2016 DEADLINES
SPACE
MATERIALS
February ……………...................01/10 ...............................................01/15 April ..........................................03/10 ..............................................03/15 June ..........................................05/10 ..............................................05/15 August .....................................07/10 ...............................................07/15 October ...................................09/10 ..............................................09/15 December ...............................11/10 .................................................11/13
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2016 EYDIS MAGAZINE EDITORIAL CALENDAR FEBRUARY/MARCH:
AUGUST/SEPTEMBER:
Health and Healing: It’s your heart ‑Protect it/Infertility‑Upclose and personal
Health and Healing: Taking care of your body, your mind and your spirit – The effects if one is off / Depression – over coming and not letting it define who you are
Eydis Living: The secret to being happy and staying together/ Ways to become more active creating a healthy balance in your life Relationships: Surrender and attract the partner you desire/ What makes a good partner-ship. Personal Growth: Unleashing your true potential and own it/ That four letter “F” word F-E-A-R and ways to squash it Personal Growth: Understanding energy, reiki/healing etc/ The burden of self-judgment
APRIL/MAY: Health and Healing: Beauty from the inside out/Be your own health hero – menopause madness Eydis Living: Mindfully changing your habits to become all you can be / Women without limits – Learn to live your dreams Relationships: What makes a good partner-ship/Mom and me – relationships between moms and their children Personal Growth: Become who you want to be with no apologies/ The art of self love – ain’t nobody happy til Mama’s happy
Eydis Living: When is quitting or giving up ever a good idea/ The balance between work and personal life Relationships: How to create a healthy relationship with money / Are men really from Mars, who wants to live on Venus anyway? How to thrive and have a great relationship. Personal Growth: The art of reading people, it’s not personal/ Ways to make your life fabulous Personal Growth: Becoming who you really are/Shame and how it affects your body
OCTOBER/NOVEMBER: Health and Healing: Beat that 6 letter “C” word – C-A-N-C-E-R and don’t let it own you!/Finding calm before the storm– Stress relief Eydis Living: How to make real change in your life/Detoxify your body, detoxify your life Relationships: Attracting love/How do deal with emotionally draining people and relationships Personal Growth: Who am I… not/Stepping into your X-Factor
Personal Growth: How to mindfully manage ADHD/ Transforming fear
Personal Growth: How to make real change in your life/Ways to deal with narcissist people
JUNE/JULY: Health and Healing: A healthy mind promotes a healthy body/ Abuse is non-discriminatory – don’t live with it, tell someone Eydis Living: Go lean – why more protein if good for you/Stop worrying and start succeeding – What drives your success Relationships: The significant role of a fathers love/Understanding the difference between a man and a woman – is there one? Personal Growth: How to create abundance in all aspects of your life/What letting go really means to you and your life Personal Growth: The healing process of grief/Coping in time of crisis
DECEMBER/JANUARY: Health and Healing: Increasing your happy endorphins/ Hunger for happiness Eydis Living: Appreciating what you have and how giving back creates abundance/New Years resolutions Relationships: How do deal with emotionally draining people and relationships/Joyful living and relationships Personal Growth: You are not your circumstances, Understanding who you are/Weight loss through Charka healing Personal Growth: Chakra Balance and what it means/Manifest the life you desire and deserve
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All colors must be CMYK.
FILE FORMATS/GRAPHICS:
SPECS
We use the following software versions. If your version exceeds those listed, save your document to be downward compatible: InDesign CS2 or greater, QuarkXPress 6.5, Adobe Illustrator CS2, Adobe Photoshop CS2, Adobe Acrobat 7 All linked graphics must be included with the document. Please collect for output, and save all fonts along with ad, images and logos to a folder or medium to be sent.
PRINTING PROCESS: Web offset LINE SCREEN: 175
PROOFS:
BLEED : Build ad to trim and extend bleed .125” beyond each side of the document page.
SAFETY MARGINS: Allow 3/8” from trim edges except for spreads, which require 5/8” safety from side trim and 1/8” gutter safety.
Please supply a digital proof calibrated to SWOP print specifications that represent the final digital file at 100%. If a proof is not provided, we cannot beheld responsible for materials that run incorrectly, as final output will be compared to an internal proof only.
PAYMENT DETAILS:
MAGAZINE TRIM SIZE: 8.375” x 10.875” MEDIA: Macintosh formatted disks may be provided in the following formats: CD-ROM or DVD. Please label all media with publication name, company name and contact information.
IMAGE RESOLUTION:
All payments are due on the 1st of the month. A continual $10 late fee will be applied to all clients every 30 days past due. We accept major credit cards with a 2.5% service charge. Contracts become non-cancelable after story runs. For more information call 248.556.1521
Images should be provided at 300 dots per square inch (DPI) to insure quality reproduction. Web images are not acceptable.
MECHANICAL INFORMATION FOR ADS 1/4 page
3.5” x 4.72”
Vertical
GENERAL AD CONSTRUCTION:
1/2 page
3.4” x 9.6”
Vertical
1/2 page
7” x 4.72”
Horizontal
Full Page
8.375” x 10.875”
Bleed Page
8.5” x 11.125”
Build pages to trim size and extend bleed 1/4” beyond each side of the document. Supply spread ads as spreads, all other pages as single pages. When creating a Postscript file, all high-resolution images, artwork and fonts must be included when the file is written.
FONTS:
Full page trim size
Use only Type 1 fonts. Both printer and screen fonts required. Use stylized fonts only. DO NOT apply style attributes to
8.375” x 10.875”
fonts. Include only those fonts used in your document, along with those used in embedded graphics. To minimize potential problems, fonts within embedded graphics should be converted to paths/outlines whenever possible.
Full page bleed size 8.5” x 11.125
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