EYDIS Authentic Living
Media Kit 2017
Real Women v Real Topics v Real Inspiration OUR GOAL: To make a difference in the lives of everyone who touches this extraordinary publication.
EYDIS
Authenti
c Living
Sizzling
SUMMER NAILS THE HEALING TOUCH
Reflexology
Light & Luscious SUM
With Eydis Authentic Living magazine MER we have an opportunity to make a MEALS real difference in the lives of others. We deliver a publication that mirrors In Touch With Your personal interests in health, wellness, Inner Vixen community involvement and the over LEANN all joyful living of our readers. We offer GRIFFIN a unique perspective by providing RN content that is empowering, uplifting, educational and inspirational, from professional women to stay-at-home moms. Like no other, Eydis Authentic Living magazine is a glossy full color, publication that celebrates middle, to upper income, health conscious women. We are committed to being an unbeatable source of marketing for our advertisers, by exposing them to a dynamic group of decision makers – WOMEN! Eydis Authentic Living prints twelve hard copy issues per year delivered directly to the homes of affluent women in the zip areas of 48170 and 48187, along with each issue appearing online at eydisauthenticliving.com/plymouth_canton. Eydis Authentic Living is delivered directly to over 20,000+ homes, businesses and medical offices. Subscriptions are also available online at eydisauthengicliving.com/plymouth_canton along with an exact turn by turn digital edition online.
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Oakland Count y July/August 20 14
THE PURCHASING POWER OF
WOMEN
When it comes time to buy, women are more often the decision makers and motivators. Women have gained ground in earning, spending and influencing the household spending. Women represent a significant amount of the buying power no marketer can afford to ignore. 85% of all brand purchases are made by women. 60% of all personal wealth in the U.S. is held by women. 51% of all stock ownership in the U.S. are women. 65% of requested services at car dealerships are made by women 75% of women are identified as the primary household shopper 50% of products typically marketed to men are purchased by women Women own 40% of all American private businesses 1.3 million women earn more than $100,000 in annual salary. Senior women age 50+ have a combined net worth of $19 trillion. Over the course of a families life, 90% of married women will control its wealth.
Targeted range: 30 - 60 Middle to upper income Women account for 85% of all consumer purchases including everything from autos to health care. 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC Pharmaceuticals Information by sheconomy.com
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IN EVERY
ISSUE
Covers and Cover Stories: Covers are carefully sought after and chosen to represent inspirational stories that will impact our readers in an empowering way. Award winning writers who write on health, fitness, healthy eating, beauty, home decor along with articles on how to life your best life. Articles about your community. Each month Eydis Authentic Living will feature two businesses in the Plymouth/Canton area to education our readers as to what’s happening or who’s in their area.
2016 DEADLINES
SPACE
MATERIALS
December .......................................11/05 .................................. 11/10 2017 DEADLINES
SPACE
MATERIALS
January.............................................12/10.................................... 12/15 February ……………...........................01/10 ..................................01/15 March................................................ 02/10.................................. 02/15 April ................................................. 03/10 . ............................... 03/15 May....................................................04/10.................................. 04/15 June ................................................. 05/10 . ............................... 05/15 July....................................................06/10.................................. 06/16 August ............................................ 07/10 ..................................07/15 September......................................08/10.................................. 08/15 October ..........................................09/10 . ............................... 09/15 November........................................10/10....................................10/15 December ....................................... 11/10 ....................................11/15
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EYDIS
Authentic Living DETAILS
2016 ADVERTISING RATES All rates are per issue
*All rates are net
1 issue
6 issues
12 issues
Sixth page
$450
$350
$250
Quarter page
$550
$450
$350
Half page
$750
$650
$550
Full page
$1,450
$1,250
$1,050
Inside Covers
$1,650
$1,450
$1,250
Two-Page Ad
$1,900
$1,700
$1,500
Back Cover
$2,300
$2,000
$1,850
MECHANICAL INFORMATION
Closing Dates: All decisions on space reservations and ad changes are due by the 10th of the month. Camera ready materials are due by the 15th of the month. Eydis Authentic Living holds the right to run previously approved ads if response is not given within the required time frame. Production Requirements: Camera ready ad material must meet specific specifications, some manipulation is available. Coupons are not allowed. Photos must be 300 dpi at the image size required. Production Fees: There is no charge for initial ad production with two changes, however changes beyond that will be $25 per change. If specific artwork is purchased from a stock photo company, a $20 charge will apply. Payments: All rates are net rates. The first payment is due at the time of signing. A finance service charge of 1.5% per month will be charged to all invoice amounts not paid within 30 days from the invoice date. We accept all major credit cards. Credit card payments are run on the 1st of every month. If the 1st falls on a weekend, the cards will be run the Friday before. There will be a 2.5% service charge for all credit card payments. Any added value promised is based upon availability and in no way affects the contract commitment.
SPECS
W
H
1/4 page
3.5” x 4.72”
1/2 page
3.4” x 9.6”
Vertical
1/2 page
7” x 4.72”
Horizontal
Full Page
8.375” x 10.875”
Bleed Page
8.5” x 11.125”
Cancellation Policy: Eydis Authentic Living requires a four week (prior to press) written cancellation notice, the advertiser is responsible for the difference in monthly payments at the time of cancellation. Eydis Authentic Living has a no refund policy. If something is incorrect or missed in the current issue, it will be corrected in the following issue. Production Schedule: Space Deadlines: 10th of the month Ad Material Deadlines: 15th of the month Available: 1st-5th of the month For more information, please email info@eydismedia.com
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EYDIS SPECS PRINTING PROCESS: Web offset
FILE FORMATS/GRAPHICS: We use the following software versions. If your version exceeds those listed, save your document to be downward compatible: InDesign CS2 or greater, QuarkXPress 6.5, Adobe Illustrator CS2, Adobe Photoshop CS2, Adobe Acrobat 7 All linked graphics must be included with the document. Please collect for output, and save all fonts along with ad, images and logos to a folder or medium to be sent.
LINE SCREEN: 175 BLEED : Build ad to trim and extend bleed .125” beyond each side of the document page.
SAFETY MARGINS: Allow 3/8” from trim edges except for spreads, which require 5/8” safety from side trim and 1/8” gutter safety.
MAGAZINE TRIM SIZE: 8.375” x 10.875”
PROOFS: Please supply a digital proof calibrated to SWOP print specifications that represent the final digital file at 100%. If a proof is not provided, we cannot beheld responsible for materials that run incorrectly, as final output will be compared to an internal proof only.
PAYMENT DETAILS:
MEDIA: Macintosh formatted disks may be provided in the following formats: CD-ROM or DVD. Please label all media with publication name, company name and contact information.
IMAGE RESOLUTION:
All payments are due on the 1st of the month. A continual $10 late fee will be applied to all clients every 30 days past due. We accept major credit cards with a 2.5% service charge. Contracts become non-cancelable after story runs.
Images should be provided at 300 dots per square inch (DPI) to insure quality reproduction. Web images are not acceptable.
For more information call 248.556.1521
GENERAL AD CONSTRUCTION:
MECHANICAL INFORMATION FOR ADS
Build pages to trim size and extend bleed 1/4” beyond each side of the document. Supply spread ads as spreads, all other pages as single pages.
1/4 page
3.5” x 4.72”
Vertical
1/2 page
3.4” x 9.6”
Vertical
1/2 page
7” x 4.72”
Horizontal
Full Page
8.375” x 10.875”
Bleed Page
8.5” x 11.125”
When creating a Postscript file, all high-resolution images, artwork and fonts must be included when the file is written.
FONTS: Use only Type 1 fonts. Both printer and screen fonts required. Use stylized fonts only. DO NOT apply style attributes to fonts. Include only those fonts used in your document, along with those used in embedded graphics. To minimize potential problems, fonts within embedded graphics should be converted to paths/outlines whenever possible.
Full page trim size 8.375” x 10.875”
Full page bleed size 8.5” x 11.125
All colors must be CMYK.
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