EyeCare Professional - Vision Expo West 2012 Show Guide

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www.ECPmag.com

EYECAREPROFESSIONAL Magazine INTERNATIONALVISIONEXPOWEST SHOW EDITION 2012

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no adverts, just buy our glasses

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Visit us at Vision Expo West September 6th - 8th, 2012 Suite 34 - 108 Jan Kleihues, architect - wearing ‘grimsel medium’

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no adverts, just buy our glasses

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Visit us at Vision Expo West September 6th - 8th, 2012 Suite 34 - 108 Maira Becke, hausfrau - wearing ‘camille c’

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International Vision Expo West Las Vegas 2012 CELEBRITY APPEARANCES, EVENTS

AND

PARTIES

Club Marchon Party

Job Search Meet and Greet – Giveaway 5:00 pm – 6:00 pm Join Local Eye Site (LES) and VisionJobs, powered by Local Eye Site, for an evening of career networking in the Medical & Scientific Theater. Light refreshments will be served, and a giveaway will be hosted during this event.

The Eye Docs of Rock

THURSDAY, SEPTEMBER 6, 2012 The Eye Docs of Rock: Bad Habits 2012 End of the World Tour 9:00 pm – 1:00 am The Bad Habits End of the World Tour 2012 plans to rock the Hard Rock Café on the Strip.

There’s an open bar from 9pm-10:30pm.

Wristbands for free admission are available at the following booths: Costa, Match Eyewear, i-Optics, Tura, MacuHealth, and Marco. Plus, 2009 American Idol finalist Danny Gokey will be performing.

International Vision Expo West Opening Night Party 10:30 pm – 11:30 pm For those craving a high energy, DJ driven atmosphere, TAO boasts a 40-foot-long outside terrace with stunning views of the Las Vegas Strip. Stop by to enjoy free admission all night and a one-hour open bar.

FRIDAY, SEPTEMBER 7, 2012 Club Marchon Party 9:00 pm – 1:00 am Join the Marchon team for cocktails, music, dancing and more in the spectacular $30 million garden and lagoon area at the Flamingo Hilton Gardens in the Flamingo Hotel. Thousands of ECPs attend each year.

Pick up your pass any time on Friday at the Marchon booth.

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Vision Source Cocktail Reception 6:00 pm – 9:00 pm Vision Source members can start the night off right at the Vision Source VIP Party and enjoy hors d’oeuvres and an open bar, at the AquaKnox Restaurant, Restaurant Row, in the Venetian.

Danny Gokey – Match Eyewear

Europa Cocktail Party at Lavo Nightclub 6:00 pm – 7:00 pm You are cordially invited to join Europa at a cocktail party we’re hosting in partnership with ODs on Facebook. Stop by Lavo Nightclub in the Palazzo and have a drink on us.

If you can't make it to the party, stop by our booth for a drink at our bar anytime.

Optical Women’s Association (OWA) Networking Reception and Raffle 5:30 pm – 7:30 pm Admission is free for members and non-members alike, and advance registration is required. This bi-annual event is also noted for the excitement of its industry related raffle items. Visit www.opticalwomen.com to register.

Venetian Hotel, Level 3, Rooms 3501-3503

International Vision Expo West – Opening Night Party

SATURDAY, SEPTEMBER 8, 2012 Optometry Student Party 7:00 pm – 9:00 pm Join fellow students at LAVO Nightclub, the latest hot spot from the creators of TAO. Optometry students will receive two complimentary drinks as guests of Vision Expo.

SANDS EXPO & CONVENTION CENTER Exhibit Hall Hours: Thursday, September 6 — 9:30 am – 6:00 pm Friday, September 7 — 9:30 am – 6:00 pm Saturday, September 8 — 9:30 am – 5:00 pm

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International Vision Expo West Las Vegas 2012 BOOTH LAUNCHES & PROMOTIONS

ABS Smart Mirror

A&A Optical Company Location: 22051 Description: Receive 1 raffle ticket with every 15 frames purchased. Winner can select either $1,000 Cash or a HDTV. Also enter to win an iPad. Raffle winner announcement and Happy Hour will be held on Friday, 4-6pm.

A.I.T. Industries Location: LP7079 Description: See the airMAX, a durable, compact air purification system designed to eliminate the smells and dust associated with edging high-index and polycarbonate lenses.

ABS Inc, Smart Mirror Location: MS3036 Description: The mobile version of the Smart Mirror is now available for iPad and Samsung Galaxy. The Apps aid in eyewear selection, lenses education, and multifocal measurements.

Absolute Black Location: G24030 Description: Releasing Fall/Winter 2012 Sunglass and Ophthalmic Collections for Elizabeth and James Eyewear.

Active Ink Software Location: MS4034 Description: Our iExam Software provides the chance for you to use a tablet PC to fill out your exams quickly and easily.

Allison America

Classique Eyewear

Allison America Location: Suite 34-117 Description: Amex Gift Cards available with qualifying orders. Apple Gift Cards of $500 with qualifying order of 100 pieces. Call 877255-5757 to schedule a private appointment.

Bright Display Location: 13042 Description: Put your business card in for a daily drawing of a free Display Package #1.

Also, 10% off all show orders and free shipping.

Art Optical Location: MS9057 Description: See the KeraSoft IC silicone hydrogel lenses, which are designed to fit irregular corneas, including keratoconus, post laser refractive surgery, Pellucid Marginal Degeneration, and other corneal irregularities.

Business Promotion Location: LP9115 Description: Give us your business card and enter to win a free Ogio golf bag. Sign up for a 12 month web design and internet marketing contract and get a free Kindle Fire.

AXEL S. Modebrillen Location: G21045 Description: EDELWEYES is a brand new Austrian handmade collection. Manufactured with an acetate front and wooden temples.

Bates Display & Pkg Company Location: 14051 Description: Discounts available for all products at the booth.

Best Image Optical Location: 20017 Description: Purchase 18 frames in any combination from our three collections (Dolabany, Mario Galbatti, and Plume Paris) and get 2 free frames plus a 20% discount on the frames and an additional 10% on the total price.

California Accessories Location: 20087 Description: Receive a discount and a free floor standing display with purchase of the Retail Profit Center Package. Get a free box of cleaning cloths with a $250 purchase of retail cases, chains and/or reading glasses.

Charmant Group, USA Location: 20093 Description: Receive a free PUMA t-shirt, ELLE scarf, Trussardi wallet, or ESPRIT watch with various minimum frame purchases.

Cinzia Designs Location: G22025 Description: Debuting the re-envisioned Cinzia Ophthalmic collection, featuring new styles for all of our brands including Scott Harris, Michael Ryen, Cote D’Azur and db4k.

Acuity Optical USA Location: 20013 Description: Visit facebook.com/ProgearVision page and click “LIKE” to obtain validation code. Print coupon with validation code and redeem free soccer ball.

Clariti Eyewear Location: 16111 Description: Buy 12 frames and get another one for free. Also showcasing the newest Mademoiselle line of pure titanium frames.

Adlens USA Location: 22095 Description: Receive 1 free frame and 10% off your first order of HEMISPHERE with a purchase of 10 units. With a purchase of 20 units, receive 2 free frames and 20% off your first order.

Classique Eyewear Location: G24049 Description: Receive a free William Morris beach bag with William Morris frame purchases. Also 1 free Lisa Loeb frame and Tote Bag with purchase of 12 Lisa Loeb frames.

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Charmant USA

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VISION EXPO WEST SUITE 35 - 206 THE VENETIAN HOTEL

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International Vision Expo West Las Vegas 2012

Clariti Eyewear

ClearVision Optical Location: 16087 Description: Become a CV customer, take up to 50% off your first order and get a $100 gift card. Place an order at the show and receive a $100 gift card on the spot. Order 150 pieces at the show, receive your choice of a Cole Haan men’s duffel or Cole Haan women’s bag.

Coburn Technologies Location: LP6075 Description: Come see the launch of the Exxpert in-house lens finishing system This series offers the largest selection of specialized and common bevel options in its class, and includes high-speed milling, drilling, real-time lens analysis, precise bevel adjustment, outstanding polish quality, with a 3-year warranty.

Coburn Technologies

DGH Technology Location: MS3050 Description: $500 off Pachymeters, $800 off Scanmate Portable B-Scan.

DoctorsInternet.com Location: LP10113 Description: Sign up with our website marketing service (we get your website to perform well on Google searches for a very reasonable fee) and get a free reputation report.

Dynamic Laboratories Location: LP5066 Description: Receive a free roll of ProEdge premium AR blocking pads with the purchase of 24 pair of lenses.

CODY AIR Location: G23049 Description: Preview the new collections and see the 1953 Cody Air Airstream.

Eastern States/Cazal USA Location: 17023 Description: All customers placing orders before 11am will be rewarded with a VIP ESE Amex gift card. Also get Amex gift cards with purchases.

Comlite Systems Location: LP6108 Description: The Comlite LAN4000 communication software allows you to page techs or optical back to the exam rooms using lights and text to communicate with your staff.

EMRlogic Systems Location: MS2058 Description: Receive a 20% show discount on activEHR.

Compulink Business Systems Location: MS10055 Description: View a demonstration of our ONC Certified EHR and Practice Management software, receive a Starbucks gift card.

Corinne McCormack Location: 19023 Description: Get 10 free Optic Necklaces and 2 Eye Valets (retail value $250) with any order over $500. Get 6 free EyeRings (retail value $150) with any $200 - $499 order.

Crystal Practice Management Location: MS11037 Description: Stop by and pick-up a discount coupon for the purchase of Crystal Practice Management.

Ennco Display Systems Location: 13036 Description: Receive a 10% discount for all orders placed at the show.

Eschenbach Optik of America Location: MS12029 Description: Save $46 and get a free display when you purchase 14 pairs of LightSpecs.

Purchase a 10-piece display of MiniFrame2 Progressive Readers and save $54.

Eyecom Location: MS12055 Description: Get a Samsung Galaxy Tab with the purchase of Eyecom3 Web-based practice management system.

EyeCOR Location: MS12036

friezeframes

Description: $200 discount off purchase price throughout the show.

Eyequip Location: MS11033 Description: Thursday only, take $750 off a Scout Topographer or $500 off a Piccolo Topographer.

Eyes of Faith Optical Location: 25062 Description: 20% off 20+ frames, 30% off 30+ frames from all collections including Eyes of Faith, VeggieTales Eyewear for Children, and our new Not of This World.

Eyevertise Location: MS4059 Description: Custom Optical Website – optical content, forms, scheduling appointment module, frame and lens gallery and lots more.

Impress your patients with a custom professional optical website that gets results.

Fast Grind Location: LP8100 Description: Show discounts on all small equipment, including Pupilometers, Digital Lensmeters, and Auto Lensmeters. Discounts range from 10% to 20% off.

FCI Ophthalmics Location: MS5051 Description: Get your SnugPlugs at special show prices. These one-size-fit-all punctum plugs are easy to insert and stay securely in place.

Floats Location: 22114 Description: Get free frame and shipping on show orders.

Frame Displays Location: 22115 Description: For every $1000 spent at the show, receive a $100 Amex gift certificate. Are you ready for a dispensary makeover? Stop by and fill out our brief design questionnaire and we will send you a free gift.

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Scan th is cod e with smartp your hone to v isit ou www.T r site uneAm p.com

Have you heard?

Did you know a 2011 survey* of Optometrists and Opticians showed more than 20% said they wanted to open new “revenue streams” with new technologies?

A small initial investment can lead to your new lucrative revenue stream.

TuneAmp is a high quality, digital personal sound amplification product (PSAP) for those not ready for a hearing aid. Made possible with our patented technology and recent advances in micro-electronics, TuneAmp offers the best technology and sophisticated design at competitive prices for this exciting, high-growth market.

3

It’s Easy – Minimal instruction, no testing or professional license required.

3

It’s Affordable – Built with the same high quality components of hearing aids at a fraction of the cost.

3

It Works – Baby Boomers love it! Serve existing patients and attract new traffic to your practice while improving your bottom line.

Learn more by visiting our website www.TuneAmp.com or calling 1.888.815.3240 *Source: Eyecare Business Magazine

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International Vision Expo West Las Vegas 2012

Kaenon

friezeframes Location: G24001 Description: Receive one free frame with an opening order of twenty pieces or greater. Also see the launch of a new brand of eyewear, anvifrieze.

Fusion Eyewear Location: G23005 Description: Receive a free canvas computer bag with a minimum purchase from the ‘EM collection. Get a free leather bracelet with a minimum purchase from the Iyoko Inyake collection.

Global Optique Location: 21057 Description: Buy 50 frames from our prime product at only $9.95 each. Buy 50 frames from our Premium Product, receive any 25 frames free. Exceptions apply.

GP Specialists Location: MS3035 Description: Receive a free iPad with qualifying purchase.

HCoating/Arotek Location: LP9109 Description: HCoating-MT, UV curable hard coat for all lenses, scratch resistant, tintable, AR coating compatible. $195 (regular $255).

Hi-Max Dream Eyewear Location: 21109 Description: If you are one of the first 100 attendees, you may choose amazing ties or lunch.

Hoya

tions and receive a free t-shirt. Also see the HOYA Distortion Free product line, voted best new product at VEE 2012.

JF REY Eyewear USA Location: Suites 34-309 Description: Receive a free JF REY bracelet with every opening order and/or 34 piece order while at the show.

ICare USA Location: MS4036 Description: Show discounts as well as special financing on tonometers purchased at the show.

Jonathan Paul Eyewear Location: 13054 Description: Get a free FITOVERS tote bag at the booth. While supplies last.

iCoat Company Location: 20051 Description: Enter the iPod giveaway raffle during show hours.

JR Vision Group Location: 25093 Description: See new, trendy European fashion eyewear and claim a free gift.

Inspiring Practices Location: MS3047 Description: Register to win a free Custom Video for your office. Entertain. Educate.

Inspire. Engage your captive reception room audience.

Kaenon Location: 14107 Description: Previewing five brand new sunglass and optical frame styles, like the women’s piece, Wishbone.

JAZO Eyewear Location: G24019 Description: Get 1 free frame on a 12 pc order. 3 free frames on a 24 pc order. 5 free frames on a 36 pc order.

Jee Vice Location: G24017 Description: All new accounts will receive 2 free frames with opening 18 piece order.

Open with a 24 piece order, get 3 free frames.

Kenmark Group Location: 16031 Description: Giving away a custom-built Republic Bike. View the vintage-inspired Original Penguin styles and register to win the retro wheels.

KleerSpex Group Location: 24097 Description: KleerSpex will waive the custom imprint set-up fee on all show orders.

L’AMY America Location: 16043 Description: Place a show order and enter to win $250 cash in the L’AMY Lotto. There are four $250 winners each day (2 on Saturday).

Amex gift cards can also be earned by placing a qualifying order.

Hortron Enterprise Location: LP6113 Description: Get an extra 5% discount on our HOLENS lenses and 10% off our HORTRON equipment for orders placed at the show.

Legally Mine Location: LP6116 Description: Analyzing Medicolegal Tools and Strategies to correct legal deductions of each entity and correct partnership structuring for lawsuit prevention and tax reduction.

HOYA Location: LP6087 Description: Come see Spectangle demonstra Live Eyewear

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JF REY Eyewear USA

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International Vision Expo West Las Vegas 2012

Marco

Legre Location: 22110 Description: Buy 50 frames, get 12 free + 60 day terms. Buy 24 frames, get 5 free. Buy 12 frames, get 2 free.

Liberty Sport Location: 16021 Description: Launching the Switch Context Collection, including the Bespoke and the Zealot.

LINDBERG Location: Suites Description: See the new 9800 Strip design, which represents a delicate blend of details from LINDBERG acetate and titanium plate designs.

Live Eyewear Location: 21065 Description: Receive a free Cocoons tote bag just for stopping by. Also view the complete collection of new Soft Touch Ink Cocoons.

Lobob Laboratories Location: MS5059 Description: Buy 10 get 2 free on all Optimum

by Lobob solutions and our latest product Sof/Pro2 for all soft including silicone hydrogel contact lenses.

Local Eye Site Location: 23120 Description: Buy one 30-day job posting, get one free for individually purchased postings, or 15% discount on any job posting packages purchased at the show.

M&S Technologies Location: MS11039 Description: $200 instant rebate towards M&S Smart System purchased at the show.

Marco Location: MS9035 Description: The AFC-330 fully automatic high speed retinal camera provides advanced imaging capabilities, such as automatic stereo pairs, automatic multi-field panoramic sets,

OptiSource

Match Eyewear

AutoAlignment in X-Y-Z direction, Autofocus, AutoCapture.

Description: Purchase 12 pairs and get an additional pair free.

Match Eyewear Location: 13115 Description: Meet singer Danny Gokey live and in person. View his collection and receive an autographed Danny Gokey t-shirt! No purchase necessary, authorized buyers only, one T-shirt per account number.

Modern Optical Location: 13026 Description: Place any sized order and instantly win up to $100 in casino chips.

MAX Eyewear Location: 24110 Description: Many different frames available for $1.99.

MaximEyes Location: MS6059 Description: Purchase MaximEyes Software at VEW and receive 0% financing for first 12 months.

McCray Optical Location: LP10108 Description: See how the Spring hinge toolkit is used to easily mount standard screws back onto spring hinge temples quickly and effortlessly.

MEI Systems Location: LP11109 Description: See the demonstration of the Bisphera-XDD outift with TBA Unit (lens inspection and loading system), as well as Mei641auto and EZ Marker.

Miraflex Location: 24091 Description: 5% show discount and additional 17.5% to 21.25% volume discount. First time buyers are entitled to a free tray.

MiraMed Tech Location: MS4057 Description: See how easy, intuitive, and fully featured the 20/20 Vision Digital Acuity Software is.

Miyagi Eyewear Location: G21033

Mosaic Eyewear Location: G23035 Description: Buy 12 frames and get 2 additional frames for free. Get a free espresso when you view our latest styles.

My Vision Express Location: MS4053 Description: Enter to win a free license of Practice Management Software and Certified EHR. No purchase necessary. Also come by for a free mouse pad.

National Wellness Alliance Location: MS2039 Description: 50% savings on our optional onsite training program.

Nordic Naturals Location: MS9048 Description: 20% off show orders.

OCULUS USA Location: MS8053 Description: Enter to win an iPad. OCuSOFT Location: MS10049 Description: Save 10% on select items.

Receive a free OCuSOFT tote bag with purchase.

Odyssey Medical Location: MS5057 Description: Sterile Pre-Loaded $50/ pair; Sterile Quickload $275/ 8 pair; Non-Sterile Bilk $275/ 10 pair.

OGI Location: G23018 Description: Order 30 Scojo NY Tribeca frames and receive a rebate for $50 and a free display.

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International Vision Expo West Las Vegas 2012

Revolution Eyewear

Signet Armorlite

Rudy Project NA

Ooh La-La De Paris Location: G21024 Description: Receive 15% off credit card purchases made at the show.

Presenta Nova Location: 25079 Description: See Roto Revolution, the revolutionary patented system of locking rods.

Description: Get a free iPad with purchase of our advanced polarized sunglasses. View the newest collection and learn about the new o Polarized Digital DHD 160 Wrap RX.

OptiSource Location: LP13079 Description: Launching the newest line of OptiPets, the best-selling, most novel accessory item of the year. Also featuring over 100 new items in our new and expanded catalog.

Private Label Optical Location: 22113 Description: Preview the newest Carlo Bellini Italy Buffalo Horn frames.

Revolution Eyewear Location: 22065 Description: See our collections, including Affliction, Ed Hardy, True Religion, along with our magnetic clip-on sets.

Ophthonix Location: LP4091 Description: Receive an iPad2, delivered upon completing 2-month trial period and converting to 2yr contract.

Optima Location: LP9111 Description: Preview the new 1.74 Double Sided Aspheric AR FSV lens.

Optivision Location: LP8105 Description: Take advantage of show only $5,000 discounts.

Optometry Giving Sight Location: 16000 Description: You can donate a day of eye exam fees; make a donation per frame sold or exam given; or invite patients to donate to support sustainable eyecare in underserved communities.

Optylux Group Location: G21010 Description: Buy any 8 Flair and Ete current frames and get 1 free personal frame.

OWP Location: G22037 Description: Any new client that opens an account with 15 or more frames will receive 10% off their order.

Practical Systems Location: LP4087 Description: Receive a free sample pack.

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Prologue Vision Location: G22047 Description: Purchase 25 pieces and receive 3 free pairs of the same collection.

Pure Encapsulations Location: MS2047 Description: Free shipping on all orders + 5% discount on all orders over 12 bottles.

QSpex Technologies Location: LP5103 Description: See a demonstration of the Premium Lens System and enter drawing to win an iPad. QuikEyes Location: MS3060 Description: Come see our certified, optometry owned, optometry specific, cloud-based EHR system.

Q-Vision Optics Location: MS4073 Description: Every purchasing order will get 10% off.

R & R Eyewear Location: 24077 Description: Launching Vinyl Factory Eyewear from France.

Reichert Technologies Location: MS9043 Description: Demo the Auto Phoroptor RS and register for your chance to win a ClearChart 2 Acuity System or iPac Pachymeter.

Reptile Polarized Sunglasses Location: G22032

Ronit Furst Hand Painted Eyewear Location: G21028 Description: Buy 12 frames, get 1 additional frame free. Buy 20 frames, get 2 additional frames free. Buy 26 frames, get 3 additional frames free.

Ron’s Optical Location: 18115 Description: Free readers and eyeglass chains with minimum purchase.

Royal Vision Location: 21095 Description: 40 styles of flex tech titanium & memory frames to choose from.

Rudy Project NA / XX2i Optics by R.A.C.E. Location: 20005 Description: Open an account and get 20% off your opening order. Also, 15% off all Polarized and ImpactX PhotoPolar orders. Dial Your Discount – Get a Discount, equal to the number of frames you order (up to 25%).

Promos may not be combined Salem Vision Group Location: LP4086 Description: See the AEM-100, a laser-free engraving system designed to accurately & cost-effectively engrave freeform lenses.

Santinelli International Location: LP11087 Description: Stop by for a free pair of customized Chemistrie Sunlenses crafted for your eyewear on-site with our exclusive Click Mode software.

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International Vision Expo West Las Vegas 2012

Salem Vision

Younger Optics

Shamir Insight Location: LP6099 Description: Play the InTouch Bean Bag Toss game for your chance to win prizes including iPads and iPod Touches. Everyone walks away with something.

Telscreen Location: MS5052 Description: Get $500 summer cash when you buy an EyeRes-IS Platinum System or $200 summer cash when you buy an EyeRes-SL.

Shaw Lens Location: LP9108 Description: Up to 40% discount on the most comfortable digital lens available. Prepay and save (clear PAL only).

Transitions Optical Location: LP7087 Description: Enter to win an iPad loaded with the EyeGlass Guide, and a pair of everyday lenses and a pair of performance sunwear.

Grand prize winner will receive free lenses for the entire practice.

Signet Armorlite Location: LP7065 Description: Enter to win an electronic tablet computer. Also learn how you can increase capture rate for your practice, ask about our new PhotoViews photochromic lenses and get registration information for the “Digital Gets You Going” ECP promotion.

Silhouette Eyewear Location: Suites 35120 Description: Preview Silhouette and adidas Eyewear’s newest collections. Test Silhouette’s new Ordering Tool, Product Information Interface, and our updated E-Learning Platform.

Super Systems Optical Technologies Location: LP8100 Description: Purchase a Fast Grind System during the show and get a $2,500 credit that can be applied towards an initial lens inventory or other lab equipment offered through Super Systems.

TEARLAB Location: MS4046 Description: Free use of a TearLab with test card commitment.

TEKA Eyewear Location: G23010 Description: Receive a scratch off card for many prizes, including an iPad.

14 | EYECAREPROFESSIONAL

Trevi Coliseum Eyewear Description: See the Cotton Club Carbon Fiber Line, which is constructed of the newest space age materials and defines the concept of style, quality and luxury. Call 866.923.5600 for a private showing.

Tura Location: 16042 Description: Become a new customer and receive discounts off your first order plus your choice of giftcards or poker chips. Earn gift cards with values from $50-$500.

Veatch Ophthalmic Instruments Location: MS7059 Description: See our demonstration of OWRx to receive a complimentary polo shirt or hat.

Vera Bradley Location: 18042 Description: Order 18 pieces of Vera Bradley Eyewear and receive a Vera Bradley Small Cosmetic.

Vision Ease Location: LP11095 Description: Introducing Thindex 1.70 SRC Coated SFSV and A SFSV lenses, providing convenience and compatibility for backside spin-coat processing.

Vision Ease

Vision Systems Location: LP10109 Description: Finishing Labs start at under $10,000. Take $1,000 off all lens edgers.

VisionPro POS Software Location: MS2046 Description: Enter to win a free license of our Practice Management Software. Enter and receive free gift.

Vivid Eyewear Location: 19017 Description: Place a minimal order at the show and receive a Vivid tee shirt. Also giving away a Kindle Fire with a qualifying purchase.

Volk Optical Location: MS10056 Description: 10% discount on the purchase of any Volk lenses. A multiple lens case is also offered with the purchase of any Volk lens.

Walman Optical Company Location: MS6033 Description: Register to win a free lens voucher from our new digital line, Acclaim, two given daily.

Wiley X Eyewear Location: 21073 Description: Quantity purchases earn free products, displays and shipping as well as Rx discounts.

Younger Optics Location: LP7099 Description: The NuPolar lens family continues to expand with new high-index material offerings. Enter to win an Apple iPad, an Amazon Kindle, and other great prizes.

Zeiss Location: LP8065 Description: See the new i.Terminal2 and receive a limited edition collectable. Demo the new ZEISS iPad app and receive a free shirt.

Wear the shirt for a chance to win a gift card.

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PLEASE STOP BY THESE SELECT EXHIBITORS ABS Inc, Smart Mirror . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS3036 Allergan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS10035 Allison America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suite 34-117 Chemat Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS4037 Clariti Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16111 Coburn Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP6075 Eyevertise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS4059 Frame Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22115 Hoya Vision Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP6087 ic! berlin america . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suite 34-104 Illusion Optical Displays. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22115 JF REY Eyewear USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suite 34-309 LINDBERG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suite 35-206 Marco Ophthalmic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS9035 Morel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G21015 My Vision Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS4053 Optisource International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP13079 REM Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13043 Reptile Polarized Sunglasses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G2203 Revolution EHR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6052 Revolution Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22065 Rudy Project North America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20005 Seiko Optical Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18053a Signet Armorlite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7065 Solution Reach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS3059 Sunairess Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G24009 Vision Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP10109 Visionix Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP5087 Viva International Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16053, 18053 Younger Optics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7099 16 | EYECAREPROFESSIONAL

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Corning and SunSensors are registered trademark of Corning Inc, Corning, NY - Copyright© 2011 Corning Incorporated.All rights reserved

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[ The alternative photochromic ]

Value • Reliable • Quality

www.techtranlenses.com 888-382-6309

www.polycore-usa.com 888-645-7788

www.corning.com/ophthalmic

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EYEWEAR TRENDS FOR FALL 2012 MEN’S TRENDS FOR FALL 2012 With retro and updated shapes like rounds, Clubmaster-inspired and aviators – and undeniably charming details, there’s certainly no shortage of dapper eyewear trends for men this fall.

Converse (Filter)

Kaenon (Burnet Special Sauce)

Randy Jackson Limited Edition (RJX101)

Seraphin (Pierce)

Cazal (905)

Morel Lightec (Alpha 17)

Optic Nerve (Eyeres)

True Religion (Tony)

American Vintage With influences from the ‘70s and true American style, frames this season will have men pining after these sporty, yet vintage-inspired frames. Wood detailing adds a natural vibe, while wayfarer shapes keep the geek chic trend alive and well. Retro aviators have also made their imprint on the runways, and are quintessential for any guy trying to emulate this look.

Urban Luxe Street fashion gets a chic upgrade this season with tough, yet high-end styled eyewear. Full of luxurious leather detailing, edgy browlines and metal accents, these frames take sporty influence to the next level. Updated aviators create a new richness to an evergreen style and blacked out frames lend an air of sleek mystery.

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you KNOW where to

find the money button t Easily integrate on any chair and stand t Shave minutes off every refraction t See more patients daily t Gain greater practice efficiencies t Display old and new Rx instantly t Achieve seamless EHR integration t Generate patient time for optical TRS-5100 Total Refraction System t Provide more quality time for doctor consultation t Eliminate transcription error and reduce costly lens remakes t Sustain less staff turnover and provide higher quality of practice life t Eliminate down time from repetitive stress injuries to staff t Elevate patient experience for greater satisfaction and referrals

Are you pushing the right buttons?

Arrange your free practice assessment or product demonstration at www.whosincontrol.info and receive your free NOW button.

VEW

U

9035

www.marco.com 800.874.5274

®

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EYEWEAR TRENDS FOR FALL 2012 MEN’S TRENDS FOR FALL 2012 With retro and updated shapes like rounds, Clubmaster-inspired and aviators – and undeniably charming details, there’s certainly no shortage of dapper eyewear trends for men this fall.

Jean Reno (1245)

Marc Ecko (Snake Eyes)

MYKITA Decades (Truman)

SPY (Burnside)

Face á Face (Legends9)

Jimmy Choo (JC66)

Tommy Bahama (TB7024)

UnderCover (LA15919P)

Victorian Dandy This fall, dandy details rule and men everywhere are taking note.

Round frames – a la John Lennon – are a must for both optical and sun, whether in metal or plastic.

Black, as well as classic and fresh takes on tortoise are key for this well-bred style, while keyhole bridges and browline frames add sophisticated, retro flair.

WOMEN’S TRENDS FOR FALL 2012 Whether you’re a diva, hipster or fashion risk-taker, there’s something for every stylish lady this season.

Round, cat-eye and geek chic shapes are all the rage, and even more alluring with the latest lust-worthy detailing.

Military Chic Badass babes will swoon over the military trend that is taking the fashion scene by storm. Eyewear has also followed suit with edgy shields, blacked out styles and fierce metal or studded detailing.

Aviators are updated with a newfound toughness to give off that hard rocker attitude these fearless females crave.

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Come visit us at Vision Expo West Suite 34-117

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EYEWEAR TRENDS FOR FALL 2012 WOMEN’S TRENDS FOR FALL 2012 Whether you’re a diva, hipster or fashion risk-taker, there’s something for every stylish lady this season. Round, cat-eye and geek chic shapes are all the rage, and even more alluring with the latest lust-worthy detailing.

Crave (110)

ICU Eyewear (8601)

Ray Ban (RB3475)

Tom Davies Limited Edition (LE60298)

Daisy Fuentes (Tamara)

Hilco (Groovy)

Miyagi Eyewear (Audrey)

Yves Saint Laurent (YSL6366)

Mod Persuasion For women, this season is all about the round frames – whether ‘60s mod or ‘80s glam – this style is one of fall’s most lust-worthy shapes. Spicy orange and red hues heat things up, while purples and tortoise add a soothing approach.

Wayfarer shapes and geek chic frames keep the modness of previous seasons going strong.

Retro Glam Divas with an affinity for all things retro will love the glammed up styles this season. With dramatic cat-eyes, sassy shaped temples and saucy animal prints, these standout frames will not disappoint. Oversized shades bring about a sense of Old Hollywood, and glitzy embellishments dazzle with the perfect amount of charm.

Calming tones of cosmetic hues, purples and tortoise keep the look feminine and chic.

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Allergan and Optometry Proud to Be a Part of Your World

Allergan offers the optometry community quality products, educational programs, and practice support. Our goal is to be your partner in patient care. When you thrive, we thrive; that’s how opportunity brings us all together.

Visit our optometry-dedicated website for more information

www.allerganoptometry.com

Get the free mobile app at

http:/ / gettag.mobi

©2011 Allergan, Inc., Irvine, CA 92612

®

and ™ marks owned by Allergan, Inc.

ZYMAXID® is licensed from Kyorin Pharmaceutical Co., Ltd., Tokyo, Japan.

www.allergan.com

APC36WR11

111141

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National Lens

America's Leading Discount Lens Distributer Phone 1.866-923-5600 • Fax 1.866.923.5601 • www.national-lens.com

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Best Free Things to Do in Vegas 1. The Dancing Waters at the Bellagio are a magnificent site - choreographed fountains “dance” to music and soar over 240 feet up into the air. Shows every half-hour 3-8 p.m. Mon-Fri and noon-8 p.m. Sat-Sun. After 8 p.m., performances are every 15 minutes until midnight.

2. The Fremont Street Experience in downtown Las Vegas features a misting system, retail carts, kiosks, free entertainment, and one-of-akind light and sound shows (on the hour), with more than 2 million lights and 540,000 watts of sound.

3. The Masquerade Show in the Sky at the Rio features a cast of 36 dancers/singers, five floats, elaborate costumes and four different themed parades in which guests can ride in selected floats. 3:30, 4:30, 5:30, 7, 8, 9 and 10 p.m. daily.

4. Outside the casino, watch as the Sirens of Treasure Island tempt a band of renegade pirates. Features music, dance, sword-play and acrobatics. Show times are 7, 8:30, 10, and 11:30 p.m. daily, weather permitting.

5. The Mirage features an erupting Volcano in front of the hotel.

The flames are so intense you can sometimes feel their heat. Every 15 minutes from 7 p.m. to midnight daily.

and light show with realistic animal sound effects. Located off the Strip at Sam’s Town. Show times are 2, 6, 8 and 10 p.m. daily.

8. The Fountain Festival at Caesar’s Palace features Bacchus and his entourage in an animated robotic show that includes lasers, music and sound effects. Shows start at 10 a.m. and continue every hour on the hour.

9. The Flamingo Hilton Wildlife Habitat features a collection of more than 300 birds and foliage imported from around the world.

10. The glass-domed 90,000-square-foot Conservatory at the Bellagio features 1,200 bins of exotic plants and flowers such as orchids, lilies and hyacinth. Displays changed monthly.

Publisher/Editor

Advertising and Sales

Jeff Smith

Production/Graphics Manager

(215) 355–6444 • (800) 914–4322 lgrande@ecpmag.com

Bruce S. Drob

Editorial Offices

Director, Advertising Sales

111 E. Pennsylvania Blvd.

Feasterville, PA 19053 (215) 355–7019 • Fax (215) 355–7618 www.ecpmag.com jeff@ecpmag.com

Lynnette Grande

6. The MGM Grand has created a beautiful, 8.5 acre Lion Habitat for young lions to romp and play for public education and appreciation.

Open daily from 11 a.m. to 10 p.m.

7. Mystic Falls Park features "Sunset Stampede," a dancing water, laser 26 | EYECAREPROFESSIONAL

Opinions expressed in editorial submissions contributed to EyeCare Professional Magazine are those of the individual writers exclusively and do not necessarily reflect the opinions of EyeCare Professional Magazine, its staff, its advertisers, or its readership. EyeCare Professional Magazine assume no responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

Copyright © 2012 by EyeCare Professional Magazine Ltd. All Rights Reserved

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Amusingly Cute Eyewear Holders These hand painted originals are sure to win over patients both young and old. OptiPets make a great window or counter display; and an even better accessory item to sell. Make a child's first eyewear experience a delight by including an OptiPet with their glasses.

• Profitable, novel accessory item • Makes the perfect gift for the person that has everything • A must-have item for pediatric practices

Choose From Over 20 Sets

n

e

o cti

79st 0 e F 13 o We h h e T oot Exp e S B ision ull

1-800-OptiSource (678.4768) www.1-800-OptiSource.com

ll o C

V

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BECOME A

SPECTACLE OF MODERN EYE CARE

With the SpectangleTM App and HOYALUX iD MyStyle®, your practice will be providing the undeniably best and most personalized presbyopic vision correction, improving your patient interaction, and making complex measurements simple.

Frame and fitting measurements made quick and easy.

Visit thehoyafreeformcompany.com or ask your territory manager for more information. Visit us at Vision Expo West booth #LP 6087 for a live demonstration. ©2012 HOYA Corporation. HOYA and HOYALUX iD MyStyle are registered trademarks of HOYA Corporation. The HOYA Free-Form Company, Integrated Double Surface Technology, iDentifier, Spectangle and HOYA Free-Form are trademarks of HOYA Corporation. App Store is a service mark of Apple Inc. iTunes is a registered trademark of Apple Inc.