2012 Editorial Calendar
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2012 EDITORIAL CALENDAR ISSUE
FRAMES
LENSES
DISPENSING TIPS
SPECIAL BONUS AD OPPORTUNITIES
AD SPACE CLOSE
MATERIALS DUE
January
Fabulous Eyewear
Photochromics
Online Selling
Buy 3, Get Free for VEE
Dec. 14, 2011
Dec. 19, 2011
February
Eco-Green Eyewear
AR Treatments
Dealing with Competition
Buy 3, Get Free for VEE
Jan. 18, 2012
Jan. 23, 2012
March
New Releases
Latest Trends
Future of Opticianry
Vision Expo East – Show Guide
Feb. 12, 2012
Feb. 21, 2012
April
Lightweight Eyewear
PALs
Dispensary Layout
Mar. 19, 2012
Mar. 23, 2012
May
Colors of Summer
Polarization
Marketing
Apr. 18, 2012
Apr. 23, 2012
June
Back to School
Children
Pediatric Dispensing
May 18, 2012
May 23, 2012
July
Sports Related
Sports Tints
Polarized Sales
Buy 3, Get Free for VEW
June 18, 2012
June 22, 2012
August
Designer Eyewear
Computer Lenses
Education
Buy 3, Get Free for VEW
July 18, 2012
July 23, 2012
September
New Releases
New Technology
Selling Accessories
Vision Expo West – Show Guide
Aug. 17, 2012
Aug. 23, 2012
October
Affordable Eyewear
Adaptation Issues
Practice Management
End of Year Specials
Sept. 19, 2012
Sept. 24, 2012
November
Ravishing Reds
Hi-Index
Staff Motivation
Oct. 19, 2012
Oct. 24, 2012
December
Luxurious Eyewear
Aspherics
Eyewear Fitting
Nov. 19, 2012
Nov. 23, 2012
Pre-Show Issue
Pre-Show Issue
SUPPLEMENTS
Accessories & Supplies
Equipment
Frames_2012
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2012 STYLISH FRAMES EDITORIAL CALENDAR
n a J ECO EYEWEAR may be easily overlooked, but stylish, sustainable options are right before your eyes. A typical pair of glasses is fashioned from plastic— both the frames and the lenses. Plastic is a recyclable material but the production of plastic uses oil, a process that releases carbon dioxide into the air.
Fabulous Sunwear
Ad Space Close: January 18, 2012 Materials Due: January 23, 2012
r a M LIGHTWEIGHT AND COMFORTABLE FRAMES like rimless/semi-rimless are the next best thing to not wearing glasses at all. Exclusive temples, with a detail on the flexible nose bridge, make these eyeglasses as reliable and lightweight as you can imagine.
Materials Due: March 23, 2012
y a M Going “BACK TO SCHOOL IN STYLE” will bring a sense of excitement for any child after a summer break. Kids love a variation of colors from matte pink to bright aquamarine to light brown. Offer durable frames with spring hinges or memory metals, and shapes which are fashionable and fun.
Ad Space Close: May 18, 2012 Materials Due: May 23, 2012
USHER IN THE SPRING with the latest in eyewear and sunwear. The colors feature an urban touch, in pale, lightened and simulated colors, teamed with the gentleness of grey-cast neutrals, and crossed by flashy colors. Spring follows with brighter colors of sunshine.
Back to School
Materials Due: December 19, 2011
Ad Space Close: February 12, 2012 Materials Due: February 21, 2012
r p A
Lightweight Eyewear
Colors of Summer
Ad Space Close: December 14, 2011
b e F
Eco-Green Eyewear
New Releases
Ad Space Close: March 19, 2012
IT’S NO SECRET THAT CELEBRITY sightings in shades played a vital role in the rising popularity of sunglasses. There are many ‘must have’ lines that you should consider carrying. Here is just a sampling of some great sunglasses, from sports performance to high fashion.
AS ALWAYS, DESIGNERS have fun with bright, vibrant colors and compounding these colors into a pair of eyewear. Bright colors currently in style include fruits such as citrus, mango, lime green and peach. One of the currents trends is also transparent fashion colors.
Ad Space Close: April 18, 2012 Materials Due: April 23, 2012
n u J
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To Advertise Contact: Lynnette Grande – 800-914-4322 – lgrande@ecpmag.com
l u J Whenever there is a HOT FASHION TREND, it comes with a designer label. Ask your family and friends about what is currently “happening” in eyewear in your part of town, by shopping at your local malls, reading various fashion magazines, and reviewing designer trends.
Sports Related
Ad Space Close: July 18, 2012 Materials Due: July 23, 2012
p e S In the current economic climate, AFFORDABLE EYEWEAR is a popular option for consumers. There are several frame manufacturers that offer reasonably priced, durable, and quality eyewear in a range of colors and styles. It’s also a great time to offer recommendations for multiple pair sales.
Materials Due: September 24, 2012
v o N THESE STUNNING PIECES OF EYEWEAR and sunwear are for those with discriminating tastes and an appreciation of superb details and unmistakable splendor. Luxury eyewear spotlights fluid visuals of sculptures and structural design to make gorgeously fine-looking frames.
Ad Space Close: November 19, 2012 Materials Due: November 23, 2012
FALL IS FINALLY IN THE AIR, and what better time to keep your practice current with the season’s most exciting new releases. Look for an assortment of eyewear companies and offer a variable price range that is appropriate for most of the clientele who grace your practice.
Luxurious Eyewear
Materials Due: June 22, 2012
Ad Space Close: August 17, 2012 Materials Due: August 23, 2012
t c O
Affordable Eyewear
Ravishing Reds
Ad Space Close: June 18, 2012
g u A
Designer Eyewear
New Releases
Ad Space Close: September 19, 2012
EVEN THOUGH SPORTS EYEWEAR is supposed to offer the best protection available, there is always the risk that the wearer may sustain an eye or facial injury due to severe contact or because of the nature of the sports activity. Make sure to carry sport related and sporty suns in your dispensary.
THE IMAGERY OF RED is vast and varied – by culture and by context. Of all the colors in the visible spectrum, Red is the one that demands – and attracts – the most attention. Red tones can be as true as translucent Red, and can range from burgundy to pink.
Ad Space Close: October 19, 2012 Materials Due: October 24, 2012
c e D