2012 Editorial Calendar

2012 Editorial Calendar

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2012 EDITORIAL CALENDAR ISSUE

FRAMES

LENSES

DISPENSING TIPS

SPECIAL BONUS AD OPPORTUNITIES

AD SPACE CLOSE

MATERIALS DUE

January

Fabulous Eyewear

Photochromics

Online Selling

Buy 3, Get Free for VEE

Dec. 14, 2011

Dec. 19, 2011

February

Eco-Green Eyewear

AR Treatments

Dealing with Competition

Buy 3, Get Free for VEE

Jan. 18, 2012

Jan. 23, 2012

March

New Releases

Latest Trends

Future of Opticianry

Vision Expo East – Show Guide

Feb. 12, 2012

Feb. 21, 2012

April

Lightweight Eyewear

PALs

Dispensary Layout

Mar. 19, 2012

Mar. 23, 2012

May

Colors of Summer

Polarization

Marketing

Apr. 18, 2012

Apr. 23, 2012

June

Back to School

Children

Pediatric Dispensing

May 18, 2012

May 23, 2012

July

Sports Related

Sports Tints

Polarized Sales

Buy 3, Get Free for VEW

June 18, 2012

June 22, 2012

August

Designer Eyewear

Computer Lenses

Education

Buy 3, Get Free for VEW

July 18, 2012

July 23, 2012

September

New Releases

New Technology

Selling Accessories

Vision Expo West – Show Guide

Aug. 17, 2012

Aug. 23, 2012

October

Affordable Eyewear

Adaptation Issues

Practice Management

End of Year Specials

Sept. 19, 2012

Sept. 24, 2012

November

Ravishing Reds

Hi-Index

Staff Motivation

Oct. 19, 2012

Oct. 24, 2012

December

Luxurious Eyewear

Aspherics

Eyewear Fitting

Nov. 19, 2012

Nov. 23, 2012

Pre-Show Issue

Pre-Show Issue

SUPPLEMENTS

Accessories & Supplies

Equipment

Frames_2012

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2012 STYLISH FRAMES EDITORIAL CALENDAR

n a J ECO EYEWEAR may be easily overlooked, but stylish, sustainable options are right before your eyes.

A typical pair of glasses is fashioned from plastic— both the frames and the lenses. Plastic is a recyclable material but the production of plastic uses oil, a process that releases carbon dioxide into the air.

Fabulous Sunwear

Ad Space Close: January 18, 2012 Materials Due: January 23, 2012

r a M LIGHTWEIGHT AND COMFORTABLE FRAMES like rimless/semi-rimless are the next best thing to not wearing glasses at all. Exclusive temples, with a detail on the flexible nose bridge, make these eyeglasses as reliable and lightweight as you can imagine.

Materials Due: March 23, 2012

y a M Going “BACK TO SCHOOL IN STYLE” will bring a sense of excitement for any child after a summer break. Kids love a variation of colors from matte pink to bright aquamarine to light brown. Offer durable frames with spring hinges or memory metals, and shapes which are fashionable and fun.

Ad Space Close: May 18, 2012 Materials Due: May 23, 2012

USHER IN THE SPRING with the latest in eyewear and sunwear. The colors feature an urban touch, in pale, lightened and simulated colors, teamed with the gentleness of grey-cast neutrals, and crossed by flashy colors. Spring follows with brighter colors of sunshine.

Back to School

Materials Due: December 19, 2011

Ad Space Close: February 12, 2012 Materials Due: February 21, 2012

r p A

Lightweight Eyewear

Colors of Summer

Ad Space Close: December 14, 2011

b e F

Eco-Green Eyewear

New Releases

Ad Space Close: March 19, 2012

IT’S NO SECRET THAT CELEBRITY sightings in shades played a vital role in the rising popularity of sunglasses. There are many ‘must have’ lines that you should consider carrying. Here is just a sampling of some great sunglasses, from sports performance to high fashion.

AS ALWAYS, DESIGNERS have fun with bright, vibrant colors and compounding these colors into a pair of eyewear. Bright colors currently in style include fruits such as citrus, mango, lime green and peach. One of the currents trends is also transparent fashion colors.

Ad Space Close: April 18, 2012 Materials Due: April 23, 2012

n u J

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To Advertise Contact: Lynnette Grande – 800-914-4322 – lgrande@ecpmag.com

l u J Whenever there is a HOT FASHION TREND, it comes with a designer label. Ask your family and friends about what is currently “happening” in eyewear in your part of town, by shopping at your local malls, reading various fashion magazines, and reviewing designer trends.

Sports Related

Ad Space Close: July 18, 2012 Materials Due: July 23, 2012

p e S In the current economic climate, AFFORDABLE EYEWEAR is a popular option for consumers. There are several frame manufacturers that offer reasonably priced, durable, and quality eyewear in a range of colors and styles. It’s also a great time to offer recommendations for multiple pair sales.

Materials Due: September 24, 2012

v o N THESE STUNNING PIECES OF EYEWEAR and sunwear are for those with discriminating tastes and an appreciation of superb details and unmistakable splendor. Luxury eyewear spotlights fluid visuals of sculptures and structural design to make gorgeously fine-looking frames.

Ad Space Close: November 19, 2012 Materials Due: November 23, 2012

FALL IS FINALLY IN THE AIR, and what better time to keep your practice current with the season’s most exciting new releases. Look for an assortment of eyewear companies and offer a variable price range that is appropriate for most of the clientele who grace your practice.

Luxurious Eyewear

Materials Due: June 22, 2012

Ad Space Close: August 17, 2012 Materials Due: August 23, 2012

t c O

Affordable Eyewear

Ravishing Reds

Ad Space Close: June 18, 2012

g u A

Designer Eyewear

New Releases

Ad Space Close: September 19, 2012

EVEN THOUGH SPORTS EYEWEAR is supposed to offer the best protection available, there is always the risk that the wearer may sustain an eye or facial injury due to severe contact or because of the nature of the sports activity. Make sure to carry sport related and sporty suns in your dispensary.

THE IMAGERY OF RED is vast and varied – by culture and by context. Of all the colors in the visible spectrum, Red is the one that demands – and attracts – the most attention. Red tones can be as true as translucent Red, and can range from burgundy to pink.

Ad Space Close: October 19, 2012 Materials Due: October 24, 2012

c e D