2013 Editorial Calendar

2013 EDITORIAL CALENDAR ISSUE

FRAMES

LENSES

DISPENSING TIPS

SPECIAL BONUS AD OPPORTUNITIES

AD SPACE CLOSE

MATERIALS DUE

January

Fashion Friendly

Computer Lenses

Internet Competition

Buy 3, Get Free for VEE

Dec. 14, 2012

Dec. 19, 2012

February

Eco-Green Eyewear

AR Coating

Selling Accessories

Buy 3, Get Free for VEE

Jan. 18, 2013

Jan. 23, 2013

March

New Releases

Latest Trends

Practice Management

Vision Expo East – Show Guide

Feb. 12, 2013

Feb. 21, 2013

April

Lightweight Eyewear

Polarization

Dispensary Layout

Mar. 19, 2013

Mar. 22, 2013

May

Summer Suns

PALs

Marketing

Apr. 18, 2013

Apr. 23, 2013

June

Back to School

Children

Kids Dispensing

May 17, 2013

May 23, 2013

July

Sports Eyewear

Sports Tints

Selling Polarized

Buy 3, Get Free for VEW

June 18, 2013

June 21, 2013

August

Designer Eyewear

Photochromics

Patient Education

Buy 3, Get Free for VEW

July 18, 2013

July 23, 2013

September

New Releases

Optical Prism

EHR Implementation

Vision Expo West – Show Guide

Aug. 16, 2013

Aug. 23, 2013

October

Value Eyewear

Adaptation Issues

Future of Opticianry

End of Year Specials

Sept. 19, 2013

Sept. 24, 2013

November

Red Hot Eyewear

Hi-Index

Staff Motivation

Oct. 18, 2013

Oct. 24, 2013

December

Luxurious Eyewear

Aspherics

Frame Fitting

Nov. 19, 2013

Nov. 22, 2013

Pre-Show Issue

Pre-Show Issue

SUPPLEMENTS

Accessories & Supplies

Equipment

2013 STYLISH FRAMES EDITORIAL CALENDAR

Jan ECO EYEWEAR may be easily overlooked, but stylish, sustainable options are right before your eyes.

A typical pair of glasses is fashioned from plastic— both the frames and the lenses. Plastic is a recyclable material but the production of plastic uses oil, a process that releases carbon dioxide into the air.

Fashion Friendly

Ad Space Close: January 18, 2013 Materials Due: January 23, 2013

LIGHTWEIGHT AND COMFORTABLE FRAMES like rimless/semi-rimless are the next best thing to not wearing glasses at all. Exclusive temples, with a detail on the flexible nose bridge, make these eyeglasses as reliable and lightweight as you can imagine.

Ad Space Close: March 19, 2013 Materials Due: March 22, 2013

May Going “BACK TO SCHOOL IN STYLE” will bring a sense of excitement for any child after a summer break. Kids love a variation of colors from matte pink to bright aquamarine to light brown. Offer durable frames with spring hinges or memory metals, and shapes which are fashionable and fun.

Ad Space Close: May 17, 2013 Materials Due: May 23, 2013

USHER IN THE SPRING with the latest in eyewear and sunwear. The colors feature an urban touch, in pale, lightened and simulated colors, teamed with the gentleness of grey-cast neutrals, and crossed by flashy colors. Spring follows with brighter colors of sunshine.

Back to School

Materials Due: December 19, 2012

Ad Space Close: February 12, 2013 Materials Due: February 21, 2013

Apr

Lightweight Eyewear

Summer Suns

Ad Space Close: December 14, 2012

Feb

Eco-Green Eyewear

New Releases

Mar

IT’S NO SECRET THAT CELEBRITY sightings in shades played a vital role in the rising popularity of glasses. There are many ‘must have’ lines that you should consider carrying. Here is just a sampling of some great, highly fashionable frames.

AS ALWAYS, DESIGNERS have fun with bright, vibrant colors and compounding these colors into a pair of sunwear. Bright colors currently in style include fruits such as citrus, mango, lime green and peach. One of the currents trends is also transparent fashion colors.

Ad Space Close: April 18, 2013 Materials Due: April 23, 2013

Jun

To Advertise Contact: Lynnette Grande – 800-914-4322 – lgrande@ecpmag.com

Jul Whenever there is a HOT FASHION TREND, it comes with a designer label. Ask your family and friends about what is currently “happening” in eyewear in your part of town, by shopping at your local malls, reading various fashion magazines, and reviewing designer trends.

Sports Eyewear

Ad Space Close: July 18, 2013 Materials Due: July 23, 2013

Sep In the current economic climate, VALUE EYEWEAR is a popular option for consumers. There are several frame manufacturers that offer reasonably priced, durable, and quality eyewear in a range of colors and styles. It’s also a great time to offer recommendations for multiple pair sales.

Materials Due: September 24, 2013

Nov THESE STUNNING PIECES OF EYEWEAR and sunwear are for those with discriminating tastes and an appreciation of superb details and unmistakable splendor. Luxury eyewear spotlights fluid visuals of sculptures and structural design to make gorgeously fine-looking frames.

Ad Space Close: November 19, 2013 Materials Due: November 22, 2013

FALL IS FINALLY IN THE AIR, and what better time to keep your practice current with the season’s most exciting new releases. Look for an assortment of eyewear companies and offer a variable price range that is appropriate for most of the clientele who grace your practice.

Value Eyewear

Red Hot Eyewear

Luxurious Eyewear

Ad Space Close: June 18, 2013 Materials Due: June 22, 2013

Aug

Designer Eyewear

New Releases

Ad Space Close: September 19, 2013

EVEN THOUGH SPORTS EYEWEAR is supposed to offer the best protection available, there is always the risk that the wearer may sustain an eye or facial injury due to severe contact or because of the nature of the sports activity. Make sure to carry sport related and sporty suns in your dispensary.

Ad Space Close: August 16, 2013 Materials Due: August 23, 2013

Oct THE IMAGERY OF RED is vast and varied – by culture and by context. Of all the colors in the visible spectrum, Red is the one that demands – and attracts – the most attention. Red tones can be as true as translucent Red, and can range from burgundy to pink.

Ad Space Close: October 18, 2013 Materials Due: October 24, 2013

Dec