2013 EDITORIAL CALENDAR ISSUE
FRAMES
LENSES
DISPENSING TIPS
SPECIAL BONUS AD OPPORTUNITIES
AD SPACE CLOSE
MATERIALS DUE
January
Fashion Friendly
Computer Lenses
Internet Competition
Buy 3, Get Free for VEE
Dec. 14, 2012
Dec. 19, 2012
February
Eco-Green Eyewear
AR Coating
Selling Accessories
Buy 3, Get Free for VEE
Jan. 18, 2013
Jan. 23, 2013
March
New Releases
Latest Trends
Practice Management
Vision Expo East – Show Guide
Feb. 12, 2013
Feb. 21, 2013
April
Lightweight Eyewear
Polarization
Dispensary Layout
Mar. 19, 2013
Mar. 22, 2013
May
Summer Suns
PALs
Marketing
Apr. 18, 2013
Apr. 23, 2013
June
Back to School
Children
Kids Dispensing
May 17, 2013
May 23, 2013
July
Sports Eyewear
Sports Tints
Selling Polarized
Buy 3, Get Free for VEW
June 18, 2013
June 21, 2013
August
Designer Eyewear
Photochromics
Patient Education
Buy 3, Get Free for VEW
July 18, 2013
July 23, 2013
September
New Releases
Optical Prism
EHR Implementation
Vision Expo West – Show Guide
Aug. 16, 2013
Aug. 23, 2013
October
Value Eyewear
Adaptation Issues
Future of Opticianry
End of Year Specials
Sept. 19, 2013
Sept. 24, 2013
November
Red Hot Eyewear
Hi-Index
Staff Motivation
Oct. 18, 2013
Oct. 24, 2013
December
Luxurious Eyewear
Aspherics
Frame Fitting
Nov. 19, 2013
Nov. 22, 2013
Pre-Show Issue
Pre-Show Issue
SUPPLEMENTS
Accessories & Supplies
Equipment
2013 STYLISH FRAMES EDITORIAL CALENDAR
Jan ECO EYEWEAR may be easily overlooked, but stylish, sustainable options are right before your eyes. A typical pair of glasses is fashioned from plastic— both the frames and the lenses. Plastic is a recyclable material but the production of plastic uses oil, a process that releases carbon dioxide into the air.
Fashion Friendly
Ad Space Close: January 18, 2013 Materials Due: January 23, 2013
LIGHTWEIGHT AND COMFORTABLE FRAMES like rimless/semi-rimless are the next best thing to not wearing glasses at all. Exclusive temples, with a detail on the flexible nose bridge, make these eyeglasses as reliable and lightweight as you can imagine.
Ad Space Close: March 19, 2013 Materials Due: March 22, 2013
May Going “BACK TO SCHOOL IN STYLE” will bring a sense of excitement for any child after a summer break. Kids love a variation of colors from matte pink to bright aquamarine to light brown. Offer durable frames with spring hinges or memory metals, and shapes which are fashionable and fun.
Ad Space Close: May 17, 2013 Materials Due: May 23, 2013
USHER IN THE SPRING with the latest in eyewear and sunwear. The colors feature an urban touch, in pale, lightened and simulated colors, teamed with the gentleness of grey-cast neutrals, and crossed by flashy colors. Spring follows with brighter colors of sunshine.
Back to School
Materials Due: December 19, 2012
Ad Space Close: February 12, 2013 Materials Due: February 21, 2013
Apr
Lightweight Eyewear
Summer Suns
Ad Space Close: December 14, 2012
Feb
Eco-Green Eyewear
New Releases
Mar
IT’S NO SECRET THAT CELEBRITY sightings in shades played a vital role in the rising popularity of glasses. There are many ‘must have’ lines that you should consider carrying. Here is just a sampling of some great, highly fashionable frames.
AS ALWAYS, DESIGNERS have fun with bright, vibrant colors and compounding these colors into a pair of sunwear. Bright colors currently in style include fruits such as citrus, mango, lime green and peach. One of the currents trends is also transparent fashion colors.
Ad Space Close: April 18, 2013 Materials Due: April 23, 2013
Jun
To Advertise Contact: Lynnette Grande – 800-914-4322 – lgrande@ecpmag.com
Jul Whenever there is a HOT FASHION TREND, it comes with a designer label. Ask your family and friends about what is currently “happening” in eyewear in your part of town, by shopping at your local malls, reading various fashion magazines, and reviewing designer trends.
Sports Eyewear
Ad Space Close: July 18, 2013 Materials Due: July 23, 2013
Sep In the current economic climate, VALUE EYEWEAR is a popular option for consumers. There are several frame manufacturers that offer reasonably priced, durable, and quality eyewear in a range of colors and styles. It’s also a great time to offer recommendations for multiple pair sales.
Materials Due: September 24, 2013
Nov THESE STUNNING PIECES OF EYEWEAR and sunwear are for those with discriminating tastes and an appreciation of superb details and unmistakable splendor. Luxury eyewear spotlights fluid visuals of sculptures and structural design to make gorgeously fine-looking frames.
Ad Space Close: November 19, 2013 Materials Due: November 22, 2013
FALL IS FINALLY IN THE AIR, and what better time to keep your practice current with the season’s most exciting new releases. Look for an assortment of eyewear companies and offer a variable price range that is appropriate for most of the clientele who grace your practice.
Value Eyewear
Red Hot Eyewear
Luxurious Eyewear
Ad Space Close: June 18, 2013 Materials Due: June 22, 2013
Aug
Designer Eyewear
New Releases
Ad Space Close: September 19, 2013
EVEN THOUGH SPORTS EYEWEAR is supposed to offer the best protection available, there is always the risk that the wearer may sustain an eye or facial injury due to severe contact or because of the nature of the sports activity. Make sure to carry sport related and sporty suns in your dispensary.
Ad Space Close: August 16, 2013 Materials Due: August 23, 2013
Oct THE IMAGERY OF RED is vast and varied – by culture and by context. Of all the colors in the visible spectrum, Red is the one that demands – and attracts – the most attention. Red tones can be as true as translucent Red, and can range from burgundy to pink.
Ad Space Close: October 18, 2013 Materials Due: October 24, 2013
Dec