2014 Editorial Calendar and Advertising Rates

Digital / Interactive Editions • Industry Profiles • Vision Expo Show Guides • Specialized Supplements

www.ecpmag.com

2014

ADVERTISING RATES Magazine Essential Information for the Optical Professional

EyeCare Professional Magazine has been in circulation for close to 17 years. ECP Magazine is a monthly publication and has become a must read in the optical industry. We are recognized as the voice of authority in the industry because we feature prominent, experienced optical writers that keep ECPs informed. We strive to keep the industry updated on the latest frame designs, lens, contact lens and equipment news. We showcase practical, effective tips for the lab, dispensary, and the office.

Our first issue of the newly branded EyeCare Professional Magazine debuted in October 2007 and featured our first ever Continuing Education Course with 1 ABO Credit Hour. Our print and digital circulation reaches over 56,000 ECPs each month.

We also have an email service that instantly reaches over 22,000 Optical email subscribers. With our email service the branding and selling of your products is just a mouse click away.

EyeCare Professional also offers other services, such as special show editions for the Vision Expos, website advertising and specialized, tipped-in supplements. We provide each advertiser with an online logo link back to their website, and we offer all of our clients expert ad development.

MAGAZINE (FULL COLOR INCLUDED): Display your Full, Half Page, 3rd Page and Banner Ads in our National monthly magazine reaching over 56,000 Eye Care Professionals.

Full Page

3 times

6 times

12 times

$2,900

$2,550

$2,250

$1,900

$1,600

$1,350

$1,275

$1,075

$900

$1,000

$850

$700

8.25” W x 10.625” H

Half Page (Horiz): 8.25” W x 5.25” H

3rd Page 7.5” W x 3.325” H

Banner Ad 7.5” W x 2.5” H

“As a cutting edge technology company, Rudy Project values magazines and publications that serve the needs of ECPs. EyeCare Professional Magazine is a valuable part of Rudy Project's communication, education and marketing efforts with ECPs. We love the new format and content changes and we feel that ECP Magazine will be an important player in the market for years to come.”

PREMIUM POSITIONS:

Paul Craig Co-Founder, President Rudy Project North America

ADVERTORIALS:

For More Information: ADVERTISING & SALES (215) 355-6444 x2 • (800) 914-4322 Jodi L. Smith jodi@ECPmag.com

EDITORIAL OFFICES 111 E. Pennsylvania Blvd.

Feasterville, PA 19053 (215) 355-6444 • Fax (215) 355-7618 www.ECPmag.com editor@ECPmag.com

Showcase your company in the most prominent position in the magazine.

Front Cover Premium

$3,500

Inside Front Cover Premium

$3,200

Inside Back Cover Premium

$3,000

Back Cover Premium

$3,300

Promote your company’s product or services with a 2 page spread or 3 page spread in EyeCare Professional magazine. (Editorial services available at no charge.)

2 Page Spread

$3,750

3 Page Spread

$4,500

NEW for 2014

CLASSIFIED SECTION: Classified Headings include: Accessories, Cases, Contact Lenses, Displays, Distributors, Edging Services, Frames, Equipment, Help Wanted, Business Sales, Instruments, Packaging, etc.

12 times Full Color Classified Ad

$350

3” W x 3.5” H

Banner Classified Ad 7.5” W x 2.25” H

Industry Quick Access Ad (value added w/ 6x plus buy)

$500

2014

VISION EXPO EAST AND WEST SHOW GUIDE (TABLOID SIZE – 80 lb. STOCK ): Approximately 4,500 copies of the VEE & VEW guide are distributed at the show.

A great way to increase awareness of your products/services and increase booth traffic.

ADVERTISING RATES

2 times Full Page

$1,950

Half Page

$1,175

3rd Page

$900

GATEFOLDS: Introduce a new product line with our Front Cover 2 page or 3 page gatefolds.

1 time 3 Page

$6,000

2 Page

$4,000

TIPPED-IN INSERTS: Brand your products with our exclusive 2 page or 4 page center inserts on 80 lb. stock.

1 time Center-4 Pages

$4,500

Center-2 Pages

$3,500

E-MAIL BLAST: Send an Email Ad to over 22,000 Eye Care Professional email subscribers. We provide a statistical report of the deployment, including email addresses of all the subscriber click-throughs.

1 time

3 times

6 times

12 times

$1,690

$1,430

$1,300

$1,100

WEBSITE ADVERTISING (MONTHLY RATES): ECP Website showcases present and past issues in a digital, interactive format.

“SA has received exceptional service from EyeCare Professional Magazine.

The magazine has helped us create a consistence exposure on our KODAK Lenses, as well as exposure for our direct customers. ECP is easy to work with and we are very pleased with our relationship.”

1 time Logo Links

$200

Small Display Ad

$300

Banner Ad

$550

Samar Shamieh Lab Marketing Support Manager Signet Armorlite, Inc.

AD DEVELOPMENT RATES: Have your Ad custom-designed by our expert team.

1 time Ad Creation

$800

Each Revision (after 2)

$200

National Monthly Print / Online Circulation Digital Edition Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .NEW! . . . . . . . 23,500 Opticians . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,126 Optometrists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,278 Ophthalmologists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,811 Wholesale Labs/Distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,379 Organizations/Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 525 TOTAL

56,619

STILL

the Nation’s lowest rates for Print, Email, and Web Site Advertising.

ECP

Magazine & Our Email Service reaches over 1 million annually.

The Industry magazine that serves the needs of the modern, well informed ECP.

Essential Information

ECP MAGAZINE EDITORIAL CALENDAR 2014

for the

Optical Professional

The fastest growing, contemporary publication with articles and opinions from the people who shape the Industry.

AD SPACE MATERIALS CLOSE DUE

MONTH

ISSUE’S THEME

EYEWEAR & SUNWEAR

LENSES / EQUIPMENT

DISPENSING TIPS

OPTICAL TECH

DEC JAN

Luxury in Optical

High End Eyewear

Year in Review for Lenses and Equipment

Attracting Affluent Customers

Competing With Internet Retailers

DEC 9

DEC 13

FEB

Men’s Fashion

Men’s Eyewear

In Office Surfacing

Managing / Motivating Staff

Boosting Social Media

JAN 20

JAN 27

MAR

Latest in Lenses

New Releases

Trends in Lens Material and Design

Second Pair/Add on Sales

Increasing Patient's Technical Knowledge

FEB 19

FEB 24

MAR 15

VISION EXPO EAST*

MAR 3

MAR 6

APR

Everything Sunwear

Spring / Summer Suns

Edger Systems

Dispensing Sunwear

Technology to Improve Patient Experience

MAR 21

MAR 27

MAY

Accessories & Supplies Supplement Insert

Lightweight Eyewear

Free-Form Lens Design and Marketing

Selling Accessories

Vision Therapy 101

APR 21

APR 25

Back to School

Kids Eyewear

Safety Lenses for Children

Appealing to Parents and Teens

Monthly Issue

The first place ECPs go to learn about the major changes that affect their profession.

The optical magazine that is actually read, rather than just glossed over.

Equipment Supplement

JUN

Our print and digital circulation reaches over 56,000 optical professionals each month.

Practical, essential tips on how to run and maintain a successful practice.

Using Youth Driven Digital Media

MAY 20

MAY 26

Vision Expo Issue

JUL

All Things Sports

Sports Eyewear

Polarized Lenses 101

Marketing Sports Eyewear

Optical Apps for Handheld Devices

JUN 20

JUN 26

AUG

Green Trends

Eco-Green Eyewear

Green Equipment

Profiting from the “Green Revolution”

Selling Your Products Online

JUL 21

JUL 25

SEP

Future Trends in Technology

New Releases

Lenses for the Digital Age

Differentiating from Big Box Retailers

Increasing Computer Lens Sales

AUG 20

AUG 26

SEP 15

VISION EXPO WEST*

AUG 25

AUG 29

OCT

Office Displays and Designs

SEP 22

SEP 26

Affordable Eyewear

AR and Other Coatings

Dispensary Layout and Decor

Email Service that reaches 22,000 ECPs instantly. www.ecpmag.com – each month’s entire editorial content is available in digital format on both our website and our Facebook page.

Kids Issue

PRODUCTION SPECS Electronic Health Records

Files accepted in the following format: • Press-ready,

hi-res PDFs with all fonts embedded Xpress, InDesign, Illustrator, Photshop • 300 dpi CMYK Tiffs • Quark

NOV

DEC JAN

Equipment Technology Supplement Insert

Branding / Marketing

Ravishing Reds

Designer Eyewear

Latest in Cutting Edge Equipment

Lab and Office Consumables

Optical Philanthropy

Power of the Patient Survey

*Tabloid size, Expo only edition, on heavier paper stock. All the latest exhibitor news, booth promotions, show specials, etc.

Building / Maintaining a Better Website

Dispensary Branding Online

OCT 21

DEC 7

OCT 25

DEC 12

SEND ALL PRINT & EMAIL ADS TO: graphics@ecpmag.com or USE OUR FTP SITE: ftp://ecpmag.com User ID: clientuser Password: client34

AD SIZES: FULL Page Size: Trim: 8.25” width x 10.625” height Bleed Size: 8.5” x 10.875” Live Copy Area: 7.5” x 9.75” HALF Page Size (HORIZ): Trim: 8.25” width x 5.25” height Bleed Size: 8.5” x 5.5” Live Copy Area: 7.5 ” x 4.75”

HALF Page Size (VERTICAL): Trim: 4” width x 10” height Bleed: 4.375” x 10.875” For More Info: www.ecpmag.com/mediakit/productionspecs/index.asp Live Copy Area: 3.75” x 9.75”