Digital / Interactive Editions • Industry Profiles • Vision Expo Show Guides • Specialized Supplements
www.ecpmag.com
2014
ADVERTISING RATES Magazine Essential Information for the Optical Professional
EyeCare Professional Magazine has been in circulation for close to 17 years. ECP Magazine is a monthly publication and has become a must read in the optical industry. We are recognized as the voice of authority in the industry because we feature prominent, experienced optical writers that keep ECPs informed. We strive to keep the industry updated on the latest frame designs, lens, contact lens and equipment news. We showcase practical, effective tips for the lab, dispensary, and the office. Our first issue of the newly branded EyeCare Professional Magazine debuted in October 2007 and featured our first ever Continuing Education Course with 1 ABO Credit Hour. Our print and digital circulation reaches over 56,000 ECPs each month. We also have an email service that instantly reaches over 22,000 Optical email subscribers. With our email service the branding and selling of your products is just a mouse click away.
EyeCare Professional also offers other services, such as special show editions for the Vision Expos, website advertising and specialized, tipped-in supplements. We provide each advertiser with an online logo link back to their website, and we offer all of our clients expert ad development.
MAGAZINE (FULL COLOR INCLUDED): Display your Full, Half Page, 3rd Page and Banner Ads in our National monthly magazine reaching over 56,000 Eye Care Professionals.
Full Page
3 times
6 times
12 times
$2,900
$2,550
$2,250
$1,900
$1,600
$1,350
$1,275
$1,075
$900
$1,000
$850
$700
8.25” W x 10.625” H
Half Page (Horiz): 8.25” W x 5.25” H
3rd Page 7.5” W x 3.325” H
Banner Ad 7.5” W x 2.5” H
“As a cutting edge technology company, Rudy Project values magazines and publications that serve the needs of ECPs. EyeCare Professional Magazine is a valuable part of Rudy Project's communication, education and marketing efforts with ECPs. We love the new format and content changes and we feel that ECP Magazine will be an important player in the market for years to come.”
PREMIUM POSITIONS:
Paul Craig Co-Founder, President Rudy Project North America
ADVERTORIALS:
For More Information: ADVERTISING & SALES (215) 355-6444 x2 • (800) 914-4322 Jodi L. Smith jodi@ECPmag.com
EDITORIAL OFFICES 111 E. Pennsylvania Blvd. Feasterville, PA 19053 (215) 355-6444 • Fax (215) 355-7618 www.ECPmag.com editor@ECPmag.com
Showcase your company in the most prominent position in the magazine.
Front Cover Premium
$3,500
Inside Front Cover Premium
$3,200
Inside Back Cover Premium
$3,000
Back Cover Premium
$3,300
Promote your company’s product or services with a 2 page spread or 3 page spread in EyeCare Professional magazine. (Editorial services available at no charge.)
2 Page Spread
$3,750
3 Page Spread
$4,500
NEW for 2014
CLASSIFIED SECTION: Classified Headings include: Accessories, Cases, Contact Lenses, Displays, Distributors, Edging Services, Frames, Equipment, Help Wanted, Business Sales, Instruments, Packaging, etc.
12 times Full Color Classified Ad
$350
3” W x 3.5” H
Banner Classified Ad 7.5” W x 2.25” H
Industry Quick Access Ad (value added w/ 6x plus buy)
$500
2014
VISION EXPO EAST AND WEST SHOW GUIDE (TABLOID SIZE – 80 lb. STOCK ): Approximately 4,500 copies of the VEE & VEW guide are distributed at the show. A great way to increase awareness of your products/services and increase booth traffic.
ADVERTISING RATES
2 times Full Page
$1,950
Half Page
$1,175
3rd Page
$900
GATEFOLDS: Introduce a new product line with our Front Cover 2 page or 3 page gatefolds.
1 time 3 Page
$6,000
2 Page
$4,000
TIPPED-IN INSERTS: Brand your products with our exclusive 2 page or 4 page center inserts on 80 lb. stock.
1 time Center-4 Pages
$4,500
Center-2 Pages
$3,500
E-MAIL BLAST: Send an Email Ad to over 22,000 Eye Care Professional email subscribers. We provide a statistical report of the deployment, including email addresses of all the subscriber click-throughs.
1 time
3 times
6 times
12 times
$1,690
$1,430
$1,300
$1,100
WEBSITE ADVERTISING (MONTHLY RATES): ECP Website showcases present and past issues in a digital, interactive format.
“SA has received exceptional service from EyeCare Professional Magazine. The magazine has helped us create a consistence exposure on our KODAK Lenses, as well as exposure for our direct customers. ECP is easy to work with and we are very pleased with our relationship.”
1 time Logo Links
$200
Small Display Ad
$300
Banner Ad
$550
Samar Shamieh Lab Marketing Support Manager Signet Armorlite, Inc.
AD DEVELOPMENT RATES: Have your Ad custom-designed by our expert team.
1 time Ad Creation
$800
Each Revision (after 2)
$200
National Monthly Print / Online Circulation Digital Edition Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .NEW! . . . . . . . 23,500 Opticians . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,126 Optometrists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,278 Ophthalmologists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,811 Wholesale Labs/Distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,379 Organizations/Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 525 TOTAL
56,619
STILL
the Nation’s lowest rates for Print, Email, and Web Site Advertising.
ECP
Magazine & Our Email Service reaches over 1 million annually.
The Industry magazine that serves the needs of the modern, well informed ECP.
Essential Information
ECP MAGAZINE EDITORIAL CALENDAR 2014
for the
Optical Professional
The fastest growing, contemporary publication with articles and opinions from the people who shape the Industry. AD SPACE MATERIALS CLOSE DUE
MONTH
ISSUE’S THEME
EYEWEAR & SUNWEAR
LENSES / EQUIPMENT
DISPENSING TIPS
OPTICAL TECH
DEC JAN
Luxury in Optical
High End Eyewear
Year in Review for Lenses and Equipment
Attracting Affluent Customers
Competing With Internet Retailers
DEC 9
DEC 13
FEB
Men’s Fashion
Men’s Eyewear
In Office Surfacing
Managing / Motivating Staff
Boosting Social Media
JAN 20
JAN 27
MAR
Latest in Lenses
New Releases
Trends in Lens Material and Design
Second Pair/Add on Sales
Increasing Patient's Technical Knowledge
FEB 19
FEB 24
MAR 15
VISION EXPO EAST*
MAR 3
MAR 6
APR
Everything Sunwear
Spring / Summer Suns
Edger Systems
Dispensing Sunwear
Technology to Improve Patient Experience
MAR 21
MAR 27
MAY
Accessories & Supplies Supplement Insert
Lightweight Eyewear
Free-Form Lens Design and Marketing
Selling Accessories
Vision Therapy 101
APR 21
APR 25
Back to School
Kids Eyewear
Safety Lenses for Children
Appealing to Parents and Teens
Monthly Issue
The first place ECPs go to learn about the major changes that affect their profession. The optical magazine that is actually read, rather than just glossed over. Equipment Supplement
JUN
Our print and digital circulation reaches over 56,000 optical professionals each month. Practical, essential tips on how to run and maintain a successful practice.
Using Youth Driven Digital Media
MAY 20
MAY 26
Vision Expo Issue
JUL
All Things Sports
Sports Eyewear
Polarized Lenses 101
Marketing Sports Eyewear
Optical Apps for Handheld Devices
JUN 20
JUN 26
AUG
Green Trends
Eco-Green Eyewear
Green Equipment
Profiting from the “Green Revolution”
Selling Your Products Online
JUL 21
JUL 25
SEP
Future Trends in Technology
New Releases
Lenses for the Digital Age
Differentiating from Big Box Retailers
Increasing Computer Lens Sales
AUG 20
AUG 26
SEP 15
VISION EXPO WEST*
AUG 25
AUG 29
OCT
Office Displays and Designs
SEP 22
SEP 26
Affordable Eyewear
AR and Other Coatings
Dispensary Layout and Decor
Email Service that reaches 22,000 ECPs instantly. www.ecpmag.com – each month’s entire editorial content is available in digital format on both our website and our Facebook page.
Kids Issue
PRODUCTION SPECS Electronic Health Records
Files accepted in the following format: • Press-ready,
hi-res PDFs with all fonts embedded Xpress, InDesign, Illustrator, Photshop • 300 dpi CMYK Tiffs • Quark
NOV
DEC JAN
Equipment Technology Supplement Insert
Branding / Marketing
Ravishing Reds
Designer Eyewear
Latest in Cutting Edge Equipment
Lab and Office Consumables
Optical Philanthropy
Power of the Patient Survey
*Tabloid size, Expo only edition, on heavier paper stock. All the latest exhibitor news, booth promotions, show specials, etc.
Building / Maintaining a Better Website
Dispensary Branding Online
OCT 21
DEC 7
OCT 25
DEC 12
SEND ALL PRINT & EMAIL ADS TO: graphics@ecpmag.com or USE OUR FTP SITE: ftp://ecpmag.com User ID: clientuser Password: client34
AD SIZES: FULL Page Size: Trim: 8.25” width x 10.625” height Bleed Size: 8.5” x 10.875” Live Copy Area: 7.5” x 9.75” HALF Page Size (HORIZ): Trim: 8.25” width x 5.25” height Bleed Size: 8.5” x 5.5” Live Copy Area: 7.5 ” x 4.75”
HALF Page Size (VERTICAL): Trim: 4” width x 10” height Bleed: 4.375” x 10.875” For More Info: www.ecpmag.com/mediakit/productionspecs/index.asp Live Copy Area: 3.75” x 9.75”