EyeCare Professional Magazine - Vision Expo East 2013 Show Guide by ECP Magazine

www.ECPmag.com

EYECAREPROFESSIONAL Magazine INTERNATIONALVISIONEXPOEAST SHOW EDITION 2013

International Vision Expo East NYC 2013 CELEBRITY APPEARANCES

MARK BADGLEY & JAMES MISCHKA McGee Group Booth: 653 Friday, March 15, 1:30 - 2:30 pm

Have a champagne toast with Mark Badgley & James Mischka, the celebrity designers behind the McGee Group’s latest brand Badgley Mischka. Their renowned designs are described as “red-carpet-destined evening wear” but generally produced with lighter fabrics and less construction.

CARSON KRESSLEY Safilo Group Booth: 648 Friday, March 15 and Saturday, March 16, at 11:00 am, 12:30 pm, and 2:30 pm.

Renowned fashion and TV personality Carson Kressley will emcee the Friday and Saturday fashion shows, featuring runway looks from Safilo’s diverse portfolio of fashion brands. The fashion shows continue on Sunday, March 17th with the same show times.

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VISION EXPO EAST BOOTH G510

International Vision Expo East NYC 2013 CELEBRITY APPEARANCES, EVENTS

AND

PARTIES

Russell Simmons

Rick Barry

RICK BARRY Legally Mine Booth: LP7677 Friday, March 15, 9:00 am - 6:00 pm Come meet NBA Hall of Famer Rick Barry. Named one of the 50 Greatest Players in history by the NBA in 1996, Barry is the only player to lead the National Collegiate Athletic Association (NCAA), ABA and NBA in scoring for an individual season. Share stories, request autographs, and photos. RUSSELL SIMMONS McGee Group Booth: 653 Saturday, March 16, 1:30 - 2:30 pm Meet the hip hop mogul behind the Argyleculture brand. Russell Simmons is an American business magnate. He co-founded the pioneering hip-hop label Def Jam. Along with Argyleculture, he created the clothing fashion lines Phat Farm and American Classics. BERNIE WILLIAMS Revolution Eyewear Booth: 223 Saturday, March 16, 1:00 - 3:00 pm Stop by and meet professional baseball player and musician Bernie Williams. The All-Star outfielder won four World Series championships with the New York Yankees. He is also a Grammy nominated, classically trained guitarist. 4 | EYECAREPROFESSIONAL

The Eye Docs of Rock: Bad Habits 2012 End of the World Tour Friday, March 15, 9:00 pm - 1:00 am The Bad Habits End of the World Tour 2012 plans to rock the Hard Rock Café – Times Square. There’s an open bar from 9:00 pm-10:00 pm. Wristbands for free admission are available at the following booths: Costa, i-Optics, MacuHealth, Optovue, Signet Armorlite, Tura, and Vision Source. Optical Women’s Association (OWA): 15th Anniversary Celebration and Award Event Friday, March 15, 6:00 pm - 8:00 pm The Optical Women’s Association celebrates the 15th anniversary of its founding with an award and networking event, featuring its 2013 honorees and recognizing its founding members and lifetime sponsors. The event takes place at the Milk Gallery. Admission is free; advanced registration is required. Visit opticalwomen.com to register. Doctorfest Friday, March 15, 4:30 pm - 6:00 pm Doctorfest is back & we have expanded it to 2 floors. Look for our bars at the front of the Eyewear & Accessories and Medical & Scientific Pavilions to enjoy complimentary beer and wine.

Eye Docs of Rock

Bernie Williams

JACOB K. JAVITS CONVENTION CENTER Exhibit Hall Hours: Friday, March 15 — 9:30 am – 6:00 pm Saturday, March 16 — 9:30 am – 6:00 pm Sunday, March 17 — 9:30 am – 5:00 pm

AYRTON SENNA COLLECTION ACETATE TEMPLES ELASTOMER BRIDGE INSERT

VISIT US AT VISION EXPO EAST THE GALLERIA/BOOTH # G442

LOGO OF THE AMERICAS 1840 N Commerce Pkwy # 2

Weston FL 33326 USA 800-345-3733

International Vision Expo East NYC 2013 BOOTH LAUNCHES & PROMOTIONS

ABS Smart Mirror

A&A Optical Company Location: 2236 Description: Enter to win prizes with purchase of 12 frames. Free branded gifts with your purchase of Rozy, Quiksilver or Jimmy Crystal frames.

ABS Inc., Smart Mirror Location: MS6943 Description: See the new version of the Smart Mirror Mobile App for iPad, which helps Rx patients see themselves for the very first time in the eyewear selection. Acuity Optical USA Location: 1508 Description: View the Progear optical collection, perfect for all types of casual and noncontact sports. Acuity Pro Software Location: MS7012 Description: $200 off initial site license, $100 off additional license, $100 off upgrades week after show. Aero by Float Milan Location: 675 Description: Purchase the latest fashions and receive an instant rebate: 15 Frames: $50 Rebate, 25 Frames: $100 Rebate, 50 Frames: $250 Rebate, 100 Frames: $500 Rebate. Alexander Daas Eyewear Location: U407 Description: Enter two of our raffles: 1) 10 visitors will win an Alexander Daas Eyewear Chain. 2) 1 new account will win a 10% discount off their opening order.

Acuity Optical USA

Alpha Viana Location: 1967 Description: Buy 12 frames or more and receive free shipping. Buy 25 frames or more and get 10% discount and free shipping. Alternative Eyewear Location: 876 Description: Purchase 12 frames, get 2 free. Purchase 25 frames, get 5 free or a $50 gift card. Purchase 50 frames, get 12 free or a $100 gift card. American Vision Location: 118 Description: Get $75 off when you spend $750 or more in our Seeline and One Ad Infinitum collections. Buy 36 from our Seeline & One Collections, get 12 free. Arch Crown Location: 1514 Description: 10% off all orders of tags or labels over $100 placed at the show. AROTEK, H Coating Location: LP7619 Description: HCoating-MT, UV curable hard coat for all lenses, scratch resistant, tintable, AR coating compatible. $195 (regular $255) Arrow Location: 875 Description: Earn Visa gift cards and even an Amazon Kindle Fire.

Babiators Location: 1081 Description: Leave your business card and enter to win a free order of 24 non-polarized Babiators or 16 Polarized Babiators (displays included). Best Image Location: 402 Description: Purchase 18 frames and get 2 free frames, plus receive 20% off show order and all future orders for 12 months. Purchase 40 frames and get 2 free frames, plus receive 20% + 10% discount for show order and all future orders for 1 year. BPI Brain Power Location: LP7203 Description: Demonstrating the Turbo Tinter dye system which is ideal for tinting all uncoated and coated lenses. Bright Display Location: 1301 Description: Enter to win a free display package which shows 31 frames. One will be given away daily and shipped to your office. Briot USA/Visionix Location: LP7161 Description: Save $250 off the already low show price on Wavelens Pro, and save $1,000 off the brand new Alta Pulse Edging System debuting at the Expo. C&E Vision Buying Group Location: 113 Description: Schedule a meeting at the show and receive a $25 AMEX gift card.

Alexandra Peng Location: G387 Description: Open an account with the Alexandra Peng Line with 6 or more pieces, and get a $50 Visa gift card.

Cadillac Eyewear Location: 1236 Description: New customers will receive a $25 Visa gift card when sitting down and viewing our frame collection. Receive an additional $25 gift card for placing an order. Charmant USA

6 | EYECAREPROFESSIONAL

Briot USA/Visionix

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The Allergan Commitment to Optometry Is Stronger Than Ever. With new programs designed to benefit doctors at every phase of their career, there are more ways for us to work together than ever before. Visit AllerganOptometry.com to access a world of possibilities for your practice.

International Vision Expo East NYC 2013

Clariti Eyewear

Coburn Technologies

Carl Zeiss Vision Location: LP7502 Description: Demo our latest vision technology including the i.Terminal 2 and i.Profiler, and be entered into a drawing.

Description: Stop by for daily product demonstrations of the new Cobalt mist-cut technology for free-form and traditional RX lenses that leaves the final polished lens optically clear.

Charmant, USA Location: 1243 Description: Free PUMA watch with a minimum piece buy-in. Also get an ELLE sarong with a minimum piece purchase. Cinzia Location: G422 Description: See the re-envisioned Cinzia Ophthalmic collection, and new styles for all of our brands including Scott Harris, Michael Ryen, Cote D’Azur and db4k. Clariti Eyewear Location: 937 Description: Buy 12 frames, get 1 free. Ask about our iPad promo. Clarity Clean It Location: 812 Description: See how Defog It Antifog stops fogging on all lens types, including AR. Classique Eyewear Location: G389 Description: Enter to win a free iPad mini. Giveaways including money vouchers & Lisa Loeb’s newest album. Clearlens Location: 2567 Description: 10% off cleaning cloths with qty 1000 - 4000. 15% off 5,000 or more. A bag of 500 pairs of silicon nosepads: $75/bag. ClearVision Optical Location: 1523 Description: Become a CV customer and take up to 50% off your first order, plus get a $100 gift card. Coburn Technologies Location: LP7519

Cocoons Location: 1609 Description: Get a free, eco-friendly Cocoons tote bag. Compulink Business Systems Location: MS6935 Description: Come see our daily seminars on Meaningful Use Stage 2. Crystal Practice Management Location: MS7052 Description: Stop by for a free full working demo of our software and a discount coupon. C-Zone Location: G380 Description: 10% off all frames ordered during the Expo. Danish Eyewear Location: G470 Description: Buy twelve frames from Danish Eyewear and get two extra frames. Darwin Optical Co. Location: LP7644 Description: Introducing Sunbalance 5 photochromic lens, SC photochromic lens, Fogskip polycarbonate lens. DGH Technology Location: MS7046 Description: $500 off Pachymeters, $1,000 off B-Scan, $1,000 off A-Scan. Dry Eye Relief Location: MS6642 Description: Save 20% off our usual wholesale prices during the Expo. Dynamic Laboratories Location: LP7077 Description: Introducing ProEdge II blocking

Fatheadz Eyewear

pads and DynaGrip Extreme Anti-Slip discs for AR coated lenses.

‘EM Eyewear Location: G560 Description: Purchase 25 pieces from the Em collection and receive a free computer bag. Eastern States Eyewear Location: 1222 Description: Place an order before 11am and get a VIP ESE AMEX gift card. Attendees will be awarded additional AMEX gift cards with purchases. Eschenbach Optik of America Location: MS6626 Description: Save on our Private Eye Collection. Purchase our 36 pair assortment and receive the stylish display for free, a savings of over 15%. Evolutioneyes Eyewear Location: G239 Description: Free green tote with all orders. Exclusive Optics Location: 106 Description: Free nose-pad kit with purchase of minimum order. For every 10 frames purchased get 1 free. Eye Designs Location: 1843 Description: Receive 10% discount on frame risers and merchandising accessories. Get a complimentary space plan for your entire office. Eye-Hole Location: 600 Description: Purchase our Eye-Hole display stand, 25 Eye-Holes plus 2 at no cost (totaling 27 pieces) shipped to the customer for $330. Eyefinity/OfficeMate Location: 1825 Description: Receive 25% off new license fees on all software purchases made at the show.

www.jfreyusa.com

VISION EXPO EAST’13

MARCH 15-17 THE GALLERIA, NEW YORK, USA

BOOTH#G660

International Vision Expo East NYC 2013

Gold and Wood

Eyes of Faith Optical Location: 1100 Description: Receive a free lab cloth with your order, or as one of the first 25 visitors each day. Eyevertise Location: MS7042 Description: Get $500 off a completely customized website. Our team of designers, developers and marketers have years of experience. Fatheadz Eyewear Location: 1857 Description: See the debut of our Preferred Stock collection, designed for the modern larger headed man. FEB31st Location: G285 Description: 10% off orders of 9 frames or more at the show. 15% off orders of 18 frames or more. Fitovers Eyewear Location: 1209 Description: Introducing 10 new fashion frames, including children’s sizes, in distinctive colors. Frame Displays Location: 2248 Description: Receive a $100 AMEX gift card when you submit your floor plan and questionnaire for your upcoming dispensary design project – some restrictions may apply.

i-Optics

JF REY Eyewear

Global Vision Eyewear Location: 2563 Description: Free freight on all orders placed at show.

i-Optics Location: MS3042 Description: See EasyScan, the compact and affordable retinal imaging system.

Gold and Wood Location: U401 Description: Introducing three new optical frames to commemorate our new branding initiative.

Icare, USA Location: MS6742 Description: Stop by for a live demo and check out our special pricing and financing.

Grein Optics Location: 2256 Description: See our bamboo frames with exotic wood inlays, featuring RX capability. Hangup Bags by Monaco Location: 2365 Description: All sales at the show will get a 20% discount off the regular pricing. HILCO Location: 1723 Description: See our Croakies eyewear retainers.

Inspiring Practices Location: MS6749 Description: Be one of the first 15 new clients each day and receive a $100 gift card toward your own custom reception room video. Instruments For Vision Location: MS6623 Description: Introducing our very own unique and affordable digital acuity display. $595 complete. International Point of View Location: 1136 Description: Free Acrylic display with the purchase of 30 pcs of the Kids collection BEN10.

HIS Vision Project Location: 126 Description: Enter our raffle and learn how we fight poverty with vision care! HOYA Vision Care Location: LP7103 Description: Stop by for our daily raffles. Go through a live demo of Spectangle, our freeform measuring device all done on an iPad.

Jasper Ridge Location: MS6601 Description: Free visor with purchase of VisionEdge. JF REY Eyewear Location: G660 Description: Add us on twitter @jfreyusa for different specials and contests throughout the weekend.

friezeframes Location: G96 Description: Open a new friezeframes or anvifrieze account and receive two free frames with an order of 20 or more pieces.

Jonathan Paul Eyewear Location: 1209 Description: View our collection, now totaling 25 unique styles, and take advantage of show specials and get your free gift.

Global Optique Location: 1103 Description: Schedule an advanced appointment and receive a $25 AMEX gift card with any purchase.

Kenmark Location: 622 Description: Featuring the beach-chic Lilly Pulitzer eyewear collection, and giving away a Lilly Pulitzer bike to one lucky customer.

10 | EYECAREPROFESSIONAL

Kenmark

International Vision Expo East NYC 2013

Lafont

KleerSpex Group Location: 114 Description: Receive 50% off the one time set-up fee of $24 with your order of professional lens cleaner at the show. Kowa Location: MS7013 Description: Get a free pair of Stereo Viewers with the purchase of a WX3D Simultaneous Stereo Camera. Lafont Location: G410 Description: See the Spring/Summer Lafont Paris Collection Rendez-vous.

Marcolin

LINDBERG

L’AMY America Location: 952 Description: With your 12 piece Nina Ricci order, get a Nina Ricci Swiss made designer watch. With your 20 piece Columbia order, get a Columbia Steens Mountain zip fleece.

LINDBERG Location: G510 Description: Launching four new 2000 Acetanium designs for women. Also celebrating the 20th anniversary of the Air Titanium Rim range.

Les Pièces Uniques Location: G667 Description: Presenting the new Les Pièces Uniques collection, characterized by refined craftsmanship and innovation in style and color.

Lipotriad Eye Vitamins Location: MS6618 Description: Buy 1 get 1 free promotion on all products featured at the show. Live Eyewear Location: 1609 Description: See the debut of the new Cocoons STYLE LINE.

International Vision Expo East NYC 2013

MOREL

Local Eye Site Location: 2757 Description: Stop by and play the Power Network PowerBall contest. Logo of the Americas Location: G442 Description: See the motor racing inspired LRS from TAG HEUER. M&S Technologies Location: MS6716 Description: Place a show order for Smart System and receive $200 off. Marco Location: MS6703 Description: See our new XFRACTION SM, which offers an exciting wavefront optimized refraction in a fraction of the time. Marcolin Location: 962 Description: Launching the Polarized Timberland Sunglass Collection. Match Eyewear Location: 675 Description: Purchase the latest fashions and receive an instant rebate. 15 Frames: $50 Rebate 25 Frames: $100 Rebate 50 Frames: $250 Rebate 100 Frames: $500. Max Eyewear Location: 2374 Description: Special offer of $1.99 frames on metal and plastic frames. MaximEyes by First Insight Location: MS6720 Description: Choose from the following show specials: 1) No Payments for 90 Days, or 2) 20% Off MaximEyes Software, or 3) 20% Off MaximEyes Cloud Setup Fees. McGee Group Location: 653 Description: Purchase any 12 Badgley 12 | EYECAREPROFESSIONAL

OptiSource

Mischka frames and enter to win a Badgley Mischka handbag. Receive an AMEX gift card with qualifying show orders.

MEI System Location: LP7181 Description: Come see our new EZfit edger, and our new tray handling system. Menicon America Location: MS6647 Description: Receive 15% off our patient education and communication software programs, CAPTIV8, ANIM8 and iVue. Metropolitan Location: G270 Description: Receive 10% off your order of 12 or more OWP/METROPOLITAN/MEXX Frames. Miraflex Glasses Location: 104 Description: Additional 5% off: Demo Packs 6 sizer frames, tray and color swatch. $57 Sales Pack 6 stock frames, tray and color swatch $118. Miyagi Eyewear Location: G571 Description: Current Accounts – buy 12 frames, get one free. Open an account and get 6 free frames on a purchase of 30. Modern Optical Location: 2339 Description: You will be automatically entered into our $500 AMEX gift card raffle with every $250 purchase. Modul’o by Julbo France Location: 2232 Description: New children’s frame with adjustable temples and new flexible hinge. MOREL Location: G458 Description: See Kusk, the latest release from the ÖGA collection.

PediaVision

Mosaic Eyewear/Wagner + Kuehner Location: G470 Description: Buy 12 frames from any one of our exciting European collections and get 2 extra frames. My Vision Express Location: MS6957 Description: Get a demo of My Vision Express and enter to win an Xbox. Nanjing Sequoia Import & Export Co. Location: 1183 Description: Free orange sunglasses for each visitor. Nanofilm Location: 812 Description: Enter our It’s Your Lucky Day Scratch & Win Game. Every ticket wins, so you’re guaranteed savings or free product. National Lens Location: 222 Description: Buy any 12 frames from our Trevi Coliseum Italian Eyewear collection and get 3 free. Also see the Cotton Club Polarized Sunglass Collection. Netsertive Location: MS6673 Description: Start gaining new patients with Netsertive and receive up to $1,000 in free advertising. NEXT! Ad Agency Location: LP7101 Description: Choose any of our products at the show and your practice will receive 25% off for the year. Nina Ricci Location: 952 Description: With your 12 piece Nina Ricci order, get a Nina Ricci Swiss made designer watch with a retail value of $300.

[ The alternative photochromic ]

Value • Reliable • Quality

www.corning.com/ophthalmic

International Vision Expo East NYC 2013

RevolutionEHR

Nordic Naturals Location: MS7002 Description: 20% off Expo orders. Nouveau Eyewear Location: 875 Description: Learn how to earn Visa gift cards and even an Amazon Kindle Fire HD.

Seiko Optical Products

sories. And see our new Synergy Pro Rod Display System.

Opticians Alliance of NY Location: 1078 Pay 12 months membership; get 6 additional months’ free – new members only.

OCULUS Location: MS7049 Description: Sign up for a chance to win an iPad.

Optimetrics Location: MS7055 Description: Extremely low Expo only prices on closeout designer frames, sunglasses, Rx frames, as well as optical displays.

OCuSOFT Location: MS6861 Description: Receive a free OCuSOFT tote bag with purchase. Save 10% on select items.

OptiSource Location: LP7548 Description: Introducing DinoPets, a new collection from our OptiPets eyewear holders.

OD Mobility Location: MS6777 Description: Show special of $899 ($600 off) your customized mobile app.

Optometry Giving Sight Location: 1A01 Description: Win prizes like World Sight Day Challenge t-shirts, glow glasses, penlights and photo magnets – all while helping give sight.

OnO Optical Company Location: 213 Description: 20% off of wholesale price list. ooh la-la de Paris Location: G259 Description: 15% off show orders when paid with credit card. Optelec Location: MS6609 Description: Receive a $30 voucher towards a future purchase on all show orders over $75.

Optylux Group Location: G583 Description: Buy 8 Flair or Ete frames and get 1 additional frame free. Buy 15 Flair or Ete frames and get 2 additional frames free. OVVO Optics Location: 975 Description: Buy 15 frames and receive the 13th frame free. Receive 10% off your order of 12 or more.

Optical Works Corp. Location: LP7209 Description: 10% discount on any equipment ordered at the show.

PediaVision Location: 7001 Description: Come see the award-winning Spot vision screener, which discovers undiagnosed vision problems in children.

Opticaldisplays.com Location: 1837 Description: Receive 10% on all show orders for display systems, frame risers, and acces-

Presenta Nova Location: 2667 Description: See the new Dual System, which provides maximum use of space at a display.

14 | EYECAREPROFESSIONAL

Signet Armorlite

Prologue Vision Location: G387 Description: TC Charton Show Special – 3 complimentary pieces, when you purchase 25 or more. R.B.I. Vision Performance Location: MS6642 Description: Save 20% off our usual wholesale prices during the Expo. Randolph Engineering Location: G95 Description: 10% off your stocking order. ReadeREST Location: 1185 Description: Giving away free ReadeREST EyeGlass Holders to the first 1,000 visitors. REM Eyewear Location: 1453 Description: Certain orders qualify for AMEX gift cards, Kindle Fires, and iPads. Reptile Polarized Sunglasses Location: G572 Description: Get a free Kindle Fire with minimum purchase. View the newest collection and learn about the new Digital DHD 160 RX program. o

RevolutionEHR Location: MS6616 Description: Learn more about RevolutionPHR – the online patient portal. ROLF Spectacles Location: G376 Description: See the latest design, COMMANDER, which won the GOOD DESIGN™ award. Ronit Furst Hand Painted Eyewear Location: G580 Description: Buy 12 frames, get 1 additional frame free. Buy 20 frames, get 2 frames free. Buy 26 frames, get 3 frames free.

View the collection at Galleria G543 or LP7303 and receive a special gift!

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International Vision Expo East NYC 2013

Spectacle Eyeworks

Younger Optics

Roseco Optics Location: 602 Description: Mandalay, Bendatwist, Waikiki and our economy line, Kiki, starting as low as $1.99.

Spectacle Eyeworks Location: G600 Description: Receive two free frames with purchase of 24 frames. Launching our RETRO collection, Pussy Galore, and others.

Seiko Optical Products Location: LP7303 Description: Purchase 15 Seiko Titanium Frames and receive a Seiko watch. Also see the Seiko Supernal and Perfas Prominent free-form designs.

Stereo Optical Company Location: LP7635 Description: 15% off Optec Vision Screeners, Opt-Align & Stereo Tests throughout the show.

Shauns Location: G106 Description: New customers will get a 10% discount from our wholesale pricing.

Studio Optyx G337 Description: Launching two new Monoqool concepts, the Helix hinge design and the O2 Series.

Signet Armorlite Location: LP7215 Description: Preview Kodak Lens Intelligent Dispensing Software app. Visitors can take a short quiz and be entered to win an iPad.

Super Systems Optical Technologies Location: LP7554 Description: Featuring a 10% – 20% discount on all small equipment including but not limited to Pupilometers, Digital Lensmeters, and Auto Lensmeters.

Sightique Optical Location: 713 Description: Free iPad mini or Kindle Fire with purchase of 49 frames.

Taylor Madison Eyewear Location: 110 Description: Buy 24 Taylor Madison Frames and get an iPad mini.

Simon Associates Limited Location: 2739 Description: Introducing a new fluorine coating agent which does not use surfactants.

Teka Eyewear Location: G565 Description: Buy 18 get 2 free (Teka & Huveli). Buy 25 get 3 free (Teka & Huveli). Buy 50 pcs, get a iPad Mini (Teka).

SIPAC Location: 900 Description: Show specials on stock custom imprinted paper bags and laminated paper bag with low minimums. Smilen Eyewear Location: 609 Description: Buy 12 U.S Army frames, get 25 Assorted Gotham, Trendspotter, 2000 & Beyond Frames free. Solo Bambini Location: 2232 Description: 10% discount on all show orders. 16 | EYECAREPROFESSIONAL

TelScreen Location: MS6944 Description: Save $2,500 on our flagship Platinum EyeRes system. Timeless Sources Location: 1101 Description: Free shipping on show orders. 10% discount on orders over $1,000. Tura Location: 942 Description: Receive a free Brendel lipstick or Geoffrey Beene “Beene Bag.”

Zyloware

Veatch Ophthalmic Instruments Location: MS6802 Description: See our variety of lane packages from economical to premier, including digital visual acuity systems, several chair and stand options. VELVET Location: G686 Description: Receive a free gift with purchase. One lucky person will choose the box containing a Judith Ripka Ring valued at over $900. VisionPro Practice Management Software Location: MS6947 Description: Enter to win a free license of VisionPro POS Practice Management Software. Vivid Eyewear Location: 637 Description: Pick out a pair of polarized Vivid suns with a minimum purchase of twelve frames. Woodlyn Location: MS7027 Description: Packages starting at $14,495 or $277.95 monthly lease. Includes: Chair, stand, slit lamp, refractor and Genesis UltraVision. X-Cel Contacts Location: MS6851 Description: Announcing the addition of the Atlantis Scleral lens to our noteworthy toolbox of irregular cornea designs. Younger Optics Location: LP7155 Description: ECPs who install the NuPolar iPad app may receive a $5 Starbucks card. Also enter to win prizes such as a $100 AMEX gift card and an iPad. Zyloware Location: 1353 Description: Buy any 8 Randy Jackson frames and receive a free set of professional style headphones and speakers.

IS THIS

LENS CUSTOMERS THE

YOUR

ARE LOOKING

THROUGH? If you’re not demonstrating – and recommending – Clarity® lens care, your customers might not be truly satisfied with their eyewear. Our formulas are preferred around the world because they’re the best. Period. At the dispensing table, they build relationships. At home, they help prevent remakes and build loyalty every day.

Want to learn more? Come visit us at Vision Expo Booth 812.

Home of Clarity Brand Products

PLEASE STOP BY THESE SELECT EXHIBITORS ABS, Smart Mirror . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6943 Allergan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7019 Best Image Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 402 Briot/Visionix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7161 Clariti Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 937 Coburn Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7519 Eyevertise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7042 Fatheadz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1857 Frame Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2248 Gold & Wood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . U401 ic! berlin america . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G554 JF REY Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G660 LINDBERG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G510 Logo of the Americas, Premiere Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G442 Marco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6615 Marcolin, USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 962 My Vision Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6957 Nanofilm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 812 Nassau Vision Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7263 National Lens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222 Optisource International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7548 Pediavision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7001 PPG Optical Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP6975 Revolution Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Seiko Optical Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7303 Signet Armorlite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7215 Solution Reach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6668 Spectacle Eyeworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G600

800.883.6266

www.nanofilmproducts.com

E YEWEAR TRENDS FOR SPRING 2013 MENâ&#x20AC;&#x2122;S TRENDS FOR SPRING 2013 Down-to-business dudes, adrenaline-loving bros and dapper gentlemen alike are sure to set their sights on specs and sunnies to complement their looks this season, as robust accents give way to manly intrigue.

adidas (AF016052)

Amadeus (A939)

MYKITA MYLON (Phoenix)

Smith Optics (Approach Max)

Kaenon (404)

Kata (K303)

Lafont (Leo)

Ogi Eyewear (3112)

High-Octane Fierce color paves the way for sporty dudes looking to add street appeal to their shades and specs this season. Fresh blues, punchy reds and dynamic greens set a colorful standard that is further supplemented with flash and chromatic lenses. Athletic wraparounds present a practical, but futuristic, style, while flat-top shields boost the cool factor.

Old School Revival The retro obsession continues to rage on with a plethora of classic shapes, updated with refreshed finishes and details â&#x20AC;&#x201C; a perfect match for every debonair prepster. Dashing rounds are paired with quaint keyhole bridge detailing, and brow bar emphasis comes to life in revamped Clubmasterinspired profiles. Touches of glossy leather, textured wood and gold trim bring dimension to the table, especially when it comes to modernized aviators.

E YEWEAR TRENDS FOR SPRING 2013 MEN’S TRENDS FOR SPRING 2013 Down-to-business dudes, adrenaline-loving bros and dapper gentlemen alike are sure to set their sights on specs and sunnies to complement their looks this season, as robust accents give way to manly intrigue. Costa Sunglasses (Hatch)

Lanvin (SLN021V)

Trussardi (TR12918)

Under Armour (Alloy)

Chopard (SCH105S)

Corinne McCormack (Diana)

Dolabany Eyewear (Adelina)

Jason Wu (Petra)

Smooth Essentials No-nonsense men are given a clean, simple palette to work with, as gray, black and crystal hues blaze the trail for the impending warmer months. Blackened and silver metals make a strong comeback, while clip-on lenses breathe a new sense of life into these down-to-business frames. Barely there, transparent materials in clear and darkened shades reign supreme, and metal bridges and accents add sleek edge.

WOMEN’S TRENDS FOR SPRING 2013 When it comes to eyewear for the ladies, it's all about modernized silhouettes, eye-catching details and vibrant hues this spring. And there's a plethora of styles to choose from, whether you're inspired by femme flair, bold color or organic assets.

Crystal Elegance Ladylike intrigue remains the heartbeat of spring's best looks, with classic styles taking on a modern approach. Vintage vixens will adore retro, oversized shapes, as well as quintessential cat-eyes dressed up with luxe gems and metal embellishments. Translucent colorations in lovely pinks, purples and greens offer chic, crystal effects, while bold black and rich emerald hues create majestic backdrops for glittery décor.

Wavefront Optimized RefraXion Because it’s Time for Better We all know that ‘time is money’, but do you know how to ‘buy more time’?

OPD-Scan III wavefront system measures >20 diagnostics – and how cleanly light passes through the optical path. In less than 1 minute, Wavefront Optimized refraction can discern which patients will/will not require a full refraction to achieve 20/20.

you do.

TRS-5100 rapidly completes the required refraction with digital speed and accuracy.

Know who’s sitting in your chair in less than 1 minute: t Harvest more accurate data in less time t Understand each patient’s full optical pathway t Determine refractions needing minimal correction to achieve 20/20 t Save 5-7 minutes per patient t See an additional 3+ patients each day t Give every patient more quality time t Increase optical revenue up to 30+% t Validate Rx changes and increase patient satisfaction t Optimize cataract and refractive outcomes to 20/happy t Enjoy more patient loyalty Now that’s outstanding return on investment. It’s about time!

XFRACTION: WAVEFRONT OPTIMIZED REFRAXION

VEE U MS6703 800.874.5274

www.marco.com *Data based on national averages.

Top Ten Things To Do In New York City 10. Everyone should discover the historical significance of the Statue of Liberty, Ellis Island, the Empire State Building, The World Trade Center Memorial and the other national landmarks in New York. 9. Join the Argument for Best Pizza One of the longest running debates is not only New York vs. Chicago pizza, but who actually has the best pizza in New York. Tons of restaurants serving homemade pizza offer up a voice in the debate. 8. Take it to the Top of the Rock The newly opened Top of the Rock Observation Deck on the 67th, 69th and 70th floors of 30 Rockefeller Plaza offers one of the most impressive views of the city. 7. The Metropolitan Museum of Art From the early 20th century portraits and sculptures to the steel mastery of Frank Stella, the Met is one of the foremost collections of fine art in the world. 6. Radio City Music Hall Is there a more American theater than Radio City Music Hall? This timeless testament to entertainment has captivated visitors since the 1930s. 5. Madame Tussauds Wax Museum Where else in the world can you have a picture taken with Britney Spears, President Bush and Jack Sparrow? 4. Broadway If you can make it here, you can make it anywhere. And without a doubt, you should try to make it to a Broadway show!

3. Times Square It doesn’t have to be New Year’s Eve to enjoy Times Square in New York City. As the heartbeat of NYC, Times Square signifies everything that the city represents. 2. Carnegie Hall An entire trip can be dedicated to Carnegie Hall and its collection of delicious restaurants, its enticing gift shop and educational museum. As one of the premiere concert halls in the nation, Carnegie Hall is a national institution. 1. Stroll through Central Park Leave your hotel and enjoy a stroll or ride a bike through one of America’s most famous parks. There are plenty of recreational activities and there’s always something special going on in the park, like the Central Park Film Festival.

Publisher/Editor

Advertising and Sales

Jeff Smith

Production/Graphics Manager

(215) 355–6444 • (800) 914–4322 lgrande@ecpmag.com

Bruce S. Drob

Editorial Offices

Director, Advertising Sales

111 E. Pennsylvania Blvd. Feasterville, PA 19053 (215) 355–7019 • Fax (215) 355–7618 www.ecpmag.com jeff@ecpmag.com

Lynnette Grande Opinions expressed in editorial submissions contributed to EyeCare Professional Magazine are those of the individual writers exclusively and do not necessarily reflect the opinions of EyeCare Professional Magazine, its staff, its advertisers, or its readership. EyeCare Professional Magazine assume no responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

EYEWEAR TRENDS FOR SPRING 2013 WOMEN’S TRENDS FOR SPRING 2013 When it comes to eyewear for the ladies, it's all about modernized silhouettes, eye-catching details and vibrant hues this spring. And there's a plethora of styles to choose from, whether you're inspired by femme flair, bold color or organic assets.

Electric Allure Carefree and confident chicks will be drawn to this season's vibrant frames to create looks that dish up sheer summery delight. Neons – in greens, yellows, blues and pinks – make strong statements, while crisp, all-white sunnies and specs are also up-and-coming musthaves. Vivid color collides with high-function, creating a sporty, but feminine, vibe. Aviators and wayfarers are key silhouettes; however, color is certainly the driving force behind these delicious frames.

Jonathan Paul (Kiata)

LACOSTE (L696S)

SPY (Helm)

ZOO York (11003)

David Yurman (DY085)

FENDI (FS5284)

Jalapenos (Call Me Maybe)

Roberto Cavalli (RC723S)

Natural Beauty Handcrafted appeal comes to the forefront this spring as earthy tones, organic textures and natureinspired patterns flooded the runways. Boho babes will revel in this trend's understated, yet classic look. Eyewear takes on soothing tortoise and gold effects, while luxe leather and intricate snakeskin detailing add an unexpected twist. With an abundance of shapes and rustic treatments to choose from, these frames are bound to please every natural beauty.

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‚Anna lives next door to Felix and Anna. She is the youngest member of the „Stavanger Strasse Kids Gang“. I can see her working as a model for fashion for a few years before starting at University in Bristol. She might marry a guy from London, have three kids and a house in Soho. Maybe, maybe not.‘ R.A.

‘nalah’ worn by Anna - Model

This ingenious little screw has changed the way repair and assembly work gets done around the world.

Choose From Over 15 Creative Collections

US Patent 8070403

Screw it in

Snap it off

1. Patented Telescoping Temples 2. Folds to the Size of a Zippo™ Lighter 3. Spring Hinges 4. Built-In Nose Pads 5. Stylish Case

Magnetic Breakaway Reading Glasses • As Seen on NBC’s CSI • The built-in retainer ensures that you are never without your readers • Frames fold at the hinge to stay out of the way when not in use

US Patent 5929966

www.1-800-OptiSource.com

1-800-OptiSource (678.4768)

US Patent 6253388