E X C L U S I V E LY Y O U R S
SEPTEMBER 2017
SINCE 1947
FA M I LY B U S I N E S S A continuing series highlighting the positive impact area family businesses have on our communities. In this instance, the Hornung family has been associated with Exclusively Yours for 70 years.
SHOREWEST REALTORS Not Your Father’s Real Estate Company WHEN STARTING OUT of his Wauwatosa home in 1946, John
John A. Horning–one man
A. Horning dreamt of a successful future. His investments in
with a vision so clear. A vision of
innovation, people and his company built a strong foundation for
a real estate company based on
future achievements. But even with his foresight and ambition…
three simple ideals: better service,
could he have guessed the heights reached by his company today?
innovative marketing, personal
Consider that the average life span of a Fortune 500
recognition. So simple, his vision
company is 40 years. Or that the odds of a family-owned company
remains the cornerstone of our
making it to its third generation are next to none. It is in that
company today.
perspective that we see Shorewest is more than a family legacy. It
The company was successful
is a testament to its people, the loyalty of its customers, and the
from the start. During its first
dedication to doing the job right and doing it with integrity. From
year in business, company sales
the innovations of John A. Horning, to the expansion and growth
reached $500,000, serving
led by John E. and Donald Horning, to the technological advances
40 families. Horning sought
made today by Joseph and John P. Horning…each generation of
to provide his clients with
leadership has left its own indelible mark on the past, present
exemplary customer service that
and future success of Shorewest
Realtors®.
extended beyond a transaction. He looked to instill a familial relationship with each customer, imparting Midwestern values of hard-work and dedication. As company sales topped $8 million in 1950, a third sales office opened its doors. After only six years in the business, Wauwatosa Realty became Wisconsin’s Largest Home Seller™, a position we’ve held ever since. By 1955, John’s vision of “the way real estate should be done” laid the groundwork for undisputed success, but it was also his adaptability and foresight that would lead us to our longevity today. The second generation of Wauwatosa Realty leadership began in 1970, when John A. Horning appointed his son, John E. and nephew, Don, to lead the company. Together, the cousins Above left: Don F. and John E. Horning are the second generation to lead the company. Together, the cousins innovated and expanded services, guiding Wauwatosa Realty into unchartered territories of industry and success. Left: Mark Reel, CL; Wendy Norem, MKT; Ted Dentice, Michele Monroe, ACCT; Joe Horning, John Inzeo, WMC; Tonya Krebs, RELO; John Horning and Casey Clickner. Shorewest is proud to be named a 2017 Top Workplace for the sixth consecutive year by the Milwaukee Journal Sentinel.
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E X C L U S I V E LY Y O U R S
innovated and expanded services, guiding
the internet and the first to create a bilingual
charities that need financial help. Shorewest
Wauwatosa Realty into uncharted territories of
hotline. With up-to-date services such as our
is also one of the major sponsors of the
industry and success.
top rated website and apps, Shorewest leads in
Breast Cancer Showhouse. We also support
using technology to exceed customer service
United Way, United Performing Arts Fund,
and provide a better consumer experience.
the Salvation Army and the Red Cross during
By 1997, we had clearly grown beyond our Wauwatosa roots. The time was right for us to adopt a new name–Shorewest Realtors®. Our
Despite exponential growth, the fact
new name would become a sign that we would
remains: we're a family-owned business, and
drives and support many other causes that
continue to serve the housing needs of sellers
we act as such. Joe and John P., uphold the
make a difference in our local community.
and buyers throughout Wisconsin…from the
same values their grandfather championed
At Shorewest Realtors®, customer
shores of Lake Michigan to all points west.
from the outset.
disasters. We conduct blood drives, food
satisfaction has been a pillar of our business since the beginning. We as a family value
Joe and John P. Horning, the President and
In addition to helping families buy or
Executive Vice President respectively, represent
sell their homes, Shorewest is proud to be
teamwork, commitment and integrity above
the third generation of leadership at Shorewest,
a member of the communities they serve,
all. As a company, we are dedicated to making
having taken the reins in 2002. They joined
and contributing to their surrounding areas
sure our employees and sales associates
Shorewest after college and have since proven
is always a priority. Shorewest’s own charity
commit to these values. We believe that these
themselves as accomplished business leaders.
Christmas is for Kids (C4K) started helping
traits equate to exceptional customer service
families in need of Christmas spirit over 30
that our clients deserve and expect.
Their continual innovation led to
Shorewest is home to the most professional
Shorewest being the first Milwaukee-area real
years ago, and is now a year-round cause that
estate company to create a website, among the
they support. Shorewest’s Casual Days for a
and experienced team. Our Quarter Century
first nationwide to place all of our listings on
Cause provides added support to families and
Club recognizes 114 people who have been
SEPTEMBER 2017
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S H O R E W E S T R E A LT O R S ® with the company for 25 years or more. At Shorewest, it goes without saying that our sales associates are our number-one resource. To help them achieve greater success, we provide them with all the necessary tools, services and support. We offer several training programs. The first is an intensive training program,
Decades of Service Craftsmanship Leak-proof Roofing Fair Pricing Honesty The Best Warranties s
s
s
Roofing – Commercial & Residential General Repairs – Replacement Windows, Siding & Masonry Repairs
taught by our own full-time, professional trainers. Once completed, agents are paired with their own professional coach to help refine skills and develop their business much quicker. We’re also committed to professional development and ensuring our agents stay current on the latest real estate trends. To this end, we offer a variety of comprehensive training courses, programs and seminars throughout the year. With 70 plus years of continuous growth
262-377-3997
and a steadfast commitment to helping
Performance by craftsmen
comprises 22 sales offices and almost 1,000
www.dehlingvoigt.com
Wisconsin families, the company currently sales associates. The Shorewest family of companies includes: Wisconsin Mortgage Corporation, Heritage Title Services,
The Ottoman Society
Shorewest Real Estate Institute, Shorewest Insurance Associates and My-Dwelling.
A Fine Furniture Consignment Shop
It is our intention to see the business
We invite you to a unique buying and selling experience in our newly remodeled store– more space, more exceptional consignment items and, now, Monday hours.
continue to a fourth generation of Horning’s. The 4th generation is currently high school students who work at Shorewest during summers, learning from the ground up the
Jill Wightman & Jennifer Morales
importance of teamwork and service. As we look back on 70 plus years, we keep a keen eye turned towards our future. Though
13408 Watertown Plank Road Elm Grove, WI (Located behind Great Harvest Bread)
the real estate landscape will surely change, as will the technologies that support it, some things never will. Families will always need a place to call home. Owning the home you live in will always be a good investment. And Shorewest
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262-786-1786 Hours: Mon.-Sat., 10-5 pm.
Thursdays, 10-7pm.
www.theottomansociety.com 20
will always remain a family-owned, independent company dedicated to serving the needs of area
Fall Merchandise Arriving Daily 125 West Main Street, Cambridge 608-423-3740 A Unique Specialty Shop for Women facebook.com/thegarmentshop
home buyers and sellers. “Shorewest is a family company, through and through. We are a family-run company, but we are also a family of companies and coworkers, acting together to help families realize their home ownership dreams.” – Joseph A. Horning. E X C L U S I V E LY Y O U R S
I N T E R N A T I O N A L
shorewest.com
EHO