2017 Wisconsin Breast Cancer Showhouse by Lifestyle Media Grouo

20 June 3rd through June 18th

20th Anniversary

Showhouse for a Cure n

2017 Wisconsin Breast Cancer Showhouse

2239 North Terrace Avenue, Milwaukee Wisconsin

www.breastcancershowhouse.org

20 2017 Showhouse Dedication Sue Ann Thompson sums up her very personal relationship with breast cancer in just a few words: “Breast cancer is etched into our family history. My mother died from the disease. Both my daughters and I have battled breast cancer.” In 1994, Sue Ann was a teacher at Kendall Elementary School, the First Lady of the State of Wisconsin, and she was diagnosed with breast cancer. When this trio of life experiences collided, it changed the trajectory of her career and prompted the beginning of a mission that has continued for two decades. While traveling the state with her husband after treatment, Sue Ann witnessed firsthand the vast disparity of resources, access, and information available to women when it came to their health. She decided to do something about it. Sue Ann reflects, “I once read that you can be comfortable or courageous, but you can’t be both. I knew I was in a position as First Lady to make a difference. I wanted women facing cancer to have the same access to information and care that I did. I also saw women across the state facing other health challenges and wanted to help bridge those gaps as well.” In 1997, with encouragement from her radiologist and several close friends, a determined Sue Ann stepped forward to address the health issues she saw so many women were facing. She founded the Wisconsin Women’s Health Foundation (WWHF). This year WWHF is celebrating 20 years of providing health services and education to Wisconsin women and families. Sue Ann’s mantra, “It all begins with a healthy woman,” has given vision to WWHF’s six statewide programs that now reach all 72

Wisconsin counties and serve over 5,000 women each year. Throughout her tenure as President and Founder of WWHF, Sue Ann has faithfully used her position and voice in collaboration with other organizations doing important work in the state. For one, Sue Ann lent her support to the fledgling Wisconsin Breast Cancer Showhouse (WBCS) as honorary chair of its second annual Showhouse for a Cure. As a celebrity guest speaker at an early WBCS luncheon, she spoke about the significance of its breast cancer and prostate cancer research efforts. Sue Ann also sits on the medical and community advisory council of ABCD, is an honorary board member for the Society for Women’s Health Research, served for many years on the UW Center for Women’s Health Research advisory board, and was a chair for the Wisconsin Women’s Health Initiative. Sue Ann’s tireless passion for equipping Wisconsin women to be advocates for their own health, her lifelong commitment to education, and her dedication to addressing health issues that affect women the most has transformed the lives of countless women and families across the state. Yet, for all her many accomplishments as a healthcare leader and advocate, Sue Ann maintains the work and family balance she seeks for other women. She stands out as the consummate mother, grandmother and wife. WBCS, Inc. is pleased to both salute WWHF for its 20 years of success and to dedicate the 20th annual Showhouse for a Cure to educator, advocate, survivor, and longstanding WBCS partner, Sue Ann Thompson. n

Dear WBCS Guests, Friends and Sponsors Welcome to the Wisconsin Breast Cancer Showhouse! As a Milwaukee-based, all volunteer nonprofit organization, WBCS is incredibly proud to unveil our 20th annual Showhouse for a Cure. Together with the unbelievable support of our designers, donors, homeowners, volunteers and guests, we’ve raised more than $6.15 million to support early stage breast cancer and prostate cancer research at the Medical College of Wisconsin. It’s amazing to see the impact we’ve been able to make as an organization over the last 20 years through dedication, hard work and an authentic belief in our mission. Your donations have funded more than 60 research grants at MCW, which have led to more than $61.5 million in additional extramural research grants to MCW by the National Institutes of Health and other external funders. WISCONSIN BREAST CANCER SHOWHOUSE

I’d like to express my sincere appreciation to this year’s homeowner, Andy Nunemaker, as well as to the visionary designers who transformed this home into a true showcase. Your time is invaluable and your talent is breathtaking. We are incredibly grateful for each and every one of you. We are also very thankful for the generosity of our many donors and in-kind sponsors, especially Northwestern Mutual for its continued support as our presenting sponsor. We also wish to thank our talented photographer, John Kimpel, Exclusively Yours Magazine, and our countless house sitters, docents, front desk and boutique volunteers, and all others who give so generously of their time. Please enjoy this beautiful Showhouse and know that your attendance will help support research for improved treatments and give hope for a bright future for generations to come. Thank you for your support of WBCS. n Colleen M. Reilly WBCS Board Chair 3

20 2017 WBCS Directors & Committees

2017 WBCS Board of Directors Back row, L-R: Elizabeth Haas, Esq.; Anne Mongoven; Kadie Jelenchick, Esq.; Kathleen Dean; Colleen Reilly, Board Chair; Ellen Irion; Katie Mohr. Front row, L-R: Claudia Gavery, Secretary; Vera Wilson; Jan Lennon; Linda Short. Not pictured: Bob Fono; Kim Jones, Treasurer; Patty Virnig; Diane Zore.

2017 WBCS Development Jan Lennon

2017 WBCS Boutique Committee Vera Wilson

2017 WBCS Public Relations & Marketing; Volunteer Coordinatorâ&#x20AC;&#x201C;Linda Short, Chair

2017 WBCS Scientific Review Committee Diane Zore, Chair

2017 WBCS Showhouse Historian Kay Brogelman

2017 WBCS Raise a Glass to Hope Gala Anne Mongoven, Katie Mohr, Co-Chairs

WISCONSIN BREAST CANCER SHOWHOUSE

2017 WBCS Homeowner Liaison Colleen Reilly

20 2017 WBCS Directors & Committees

2017 WBCS Design Review Committee Back row, L–R: Patty Virnig, Chair; Ellen Irion; Kerry Shannon; John Edbauer. Front row, L–R: Claudia Gavery; Colleen Thompson; Carol Bergman. Not pictured: Judy Gehl.

2017 WBCS Fashion Show Bazaar Katie Glaisner, Julie Lutz, Co-Chairs

2017 WBCS Pinktacular Survivor Luncheon Kathleen Dean, Jan Lennon, Vera Wilson, Co-Chairs

2017 WBCS Timeless Tee Up for a Cure Golf Outing® and Gala Dinner Kadie Jelenchick, Susan Mikulay, Co-Chairs

WISCONSIN BREAST CANCER SHOWHOUSE

2017 WBCS Photographer John Kimpel

2017 WBCS Attorney David Lowe

20 2017 Sponsors & Donors

2017 Showhouse Presenting Sponsor

Platinum Sponsors $15,000 to $24,999 Chris Abele

Gold Sponsors $10,000 to $14,999 Susan and Bob Mikulay

Silver Sponsors $5,000 to $9,999

Mark F. Blake, MD Bowling for a Cure

Mark W. Bosbous, MD Family Christopher L. Doerr Ellen Irion

Kadie and Steve Jelenchick Peck Foundation Milwaukee LTD.

WISCONSIN BREAST CANCER SHOWHOUSE

20 2017 Sponsors & Donors Bronze Donors $1,000 to $4,999 Badgers Lodge No. 584 SNPJ Michael Bamberger Bob and Hanna Nevins Family Fund Carroll University Blaze Dance Team– Julie Rapps, PhD Michael Drescher Tammy Easton Julie and Hoss Fatemi Foley & Lardner LLP Susie and Robert Fono Four-Four Foundation Susan Gebhardt Elizabeth and Charles Haas Ann and Jon Hammes Evan & Marion Helfaer Foundation Jennifer Hillis Horizon Investment Services, LLC Nic Hoyer J.W. Speaker Corporation Juliane H. Lee MD Jan Lennon Jacqueline Macomber Manpower International Patti and Jack McKeithan Mc Zars IV LLC Archie & Viola Meinerz Foundation

Cornell and Thomas Mikulay Katie and Mark Mohr Mosher Family Foundation Kim Nowak Andy Nunemaker Bebe and Bob O’Toole Park Bank Foundation The PrivateBank John R. Raymond, Sr., MD and Maggie Raymond Nancy and Mike Roos Showhouse Docents for 2016 Shorewest Realtors Karen and David Simon, MD Robert Sobczak Dr. and Mrs. Sal Spicuzza UWW Milwaukee Ellen and Bob Venable WE Energies Foundation West Bend Mutual Insurance Company Charitable Fund Weyco Group Charitable Trust Vera and J. Frank Wilson, MD John Wolf Diane and Ed Zore

2017 Friends $250 to $999 Margaret Adomat Katherine and Paul Barbour Barbara Barrow Karen Bauer Burke Candy Kathi and Bruce Campbell Elizabeth and Peter Cottsacker Cream City Gifts Kathleen and Randy Dean Michael Drescher Margie Edwards Eileen and Howard Dubner Living Trust Susie Ettinger– In Memory of Barbie Blustein Elizabeth and Frederick Friedman Fund Development Corporation Fun-O-Leers Charity George L. N. Meyer Family Foundation Katherine Grebs Rose Halik Teresa Hattersley Suzy and Andy Read Hauske Herbert H. Kohl Charities

Matthew Jelenchick Diane Jenkins Mary and Mike Jordan Patricia Keller Susan Koprowski Kathryn Krug Billie Kubly Mary Lacy Amy Lefebvre Lexus Kelly and Peter Linn Julie Lutz/Stella & Dot Sue Madden Kevin Malaney and Aspen Antonio Jodi Marcus Colleen McCarrier Michael Mikulay Marnie and Tom Mikulay Susie and Dan Minahan Lindsay and Dan Mongoven Julie and George Mosher John Pandl Pandl's Original Inn

Colleen Reilly Betsy Roberts Tracy & Jay Rothman Francine Rubinstein Susan Rusch Heather Schaefer Carol and Robert Schmidt Gary Schmitz Julie Schnoll Mary Louise and Jeffrey Schwab Katherine and William Shaffer Nita Soref Christine Speaker Mary Sprague Stathus Family Foundation Sharon Steller Andrea Whitaker Carol Williams Madonna and Jay Williams Wisconsin Athletic Club Bruce Yale Mary-Jo Zore

2017 SHOWHOUSE FOR A CURE

20 Showhouse for a Cure 2017 2017 Donors $100 to $249 Belabela Tees Beautycounter Becker Family Foundation Bevsek-Verbick Funeral Home Barbara and Morton Blutstein Jennifer Ilene Braatz Brown Deer Bay Point Women's Nine Hole Golf Club Carolyn Burton Christine Caceres Callen Construction Company Elizabeth Clark Ann Marie Craig Joan and James Dean Lynn Dewing Peggy and Samuel Dickman Mary and Timothy Donovan Jan Drees Janice and Robert Felker Ranee and Brent Field Michael Fitzgerald Lilith and Lincoln Fowler Elizabeth Fox Beth and John Fredrickson Freedom Physical Therapy Services Barbara Fuldner

Claudia & Raymond Gavery, MD Marjorie and David Gibson Andrea & John Grant Owen Griffith, PhD Kelly and Kenneth Hemauer Elizabeth Hemlin Michelle and Paul Holt Laura Hyland Sheila and Francis Johnson Geneva Johnson Kimberly Jones and Family Jayne Jordan KFRR LLC Mary Kellner Henry Keros Barbara and Dennis Klein Arlene Lee Patty Levy Diana Luttman Jordan and Matthew Mikulay Christel Mildenberg Anthony Mlinar New Berlin QSL, LLC Linda Oalis PNC Bank Sally and Robert Probst

Colleen Reilly Carol Richheimer Mary Roark Paula Roenitz Thomas Salemy Victoria Schwartz Mark Seperstein Linda and Bill Short Jean and Rex Simonsen Amalie and Robert Smole and Family Soleil Nails Christine Steevo Robert Teper Judy and Stan Teplin Time Flies Toys Rita Tisser Mary and Drew Tucker U.S. Bank Patricia Virnig Benjamin Wagner Debra and David Wagner West Allis West Lions Club Wisconsin Title Service Company Lynn Toennies and Christopher Zellmer

2017 In-Kind Donations and Services Mary and Mark Aasen Alamelu’s Culinary Enterprise Barre Code Milwaukee Benjamin Moore Blommer Chocolate Company Maureen and John Boritzke Boston Store Braise Squeakie Bruce The Burton Family Margy and Dennis Cahill The Chocolate Pantry City Lights Brewing Jim Clark Cloud Red Lisa Collins Cathy + Mario Costantini La Lune Collection Cream City Gifts LLC Creatively Yours Kathleen Dean Diamond Nexus Barbara Drake Dutchland Plastics East Towne Jewelers Margie and Tim Edwards Terry Fetherston Florentine Opera Caitlin and Jason Forciea Friends of WBCS Emanuel Fritz/Fritz Accents

Kitty Gaenslen Joyce Garbaziak of WISN TV 12 Claudia Gavery Kris and Kurt Giesa Jane Gleeson Glorioso’s Beth and Dave Hoover Hydro-Flo Products, Inc. Impressions Day Spa Innovative Interiors Ellen Irion Jing’s Johnston Wood Floors John E. Kimpel Kindred Marcia Klode/Mille Tesori Kris Kringle Beth and Will Kubly Landworks, Inc. Juliane H. Lee, MD Jan Lennon Julie Lutz/Stella & Dot Margie Edwards Jewelry Designs Mark Berman and Son Mary Lou and Richard McGuire Medical College of Wisconsin Charlie Meier Jorge Mendrano/JM Construction Milwaukee Brewers The Milwaukee Bucks Milwaukee Electric Tool

WISCONSIN BREAST CANCER SHOWHOUSE

Emily and Matt Mohr Katie and Mark Mohr Laura and Dan Mohr Molloy’s Anne Mongoven Elise and Mitch Murn Ned’s Pizza Neroli Salon & Spa Charlene Novak Andy Nunemaker Odd Duck Paul’s Jewelers Piggly Wiggly Mequon Jackie and Mike Quinlevan Maureen Quinlevan Colleen Reilly Betty J. Rubner Samano’s Beth and John Schroeder Mary Beth and Bill Shaffer Patti Sherry SHOP Linda Short Splash Studios Squire Fine Men's Apparel Bridget Tighe University Club of Milwaukee Village Paint & Hardware Patty Virnig Laura Vuchtich Emilee Walter

Peggy Wang Weyco Group Vera Wilson Margaret and John Wittkowske Yellow Wood on Silver Spring Kristie and Nate Zastrow Zilli Hospitality Group Sally and Jerry Zogg Diane Zore OUR FRIENDS IN THE MEDIA BIG FM 95.7 Fox 6 Wake Up News, Real Milwaukee and Studio A KTI COUNTRY 94.5 M Magazine Milwakee Journal Sentinel Morning Blend–Today’s TMJ4 News Graphic NOW 97.3 FM WISN TV 12 WOKY 920 AM WMIL 1061 WYMS 88Nine

20 2017 Partners & Volunteers WBCS Community Partnerships–Third Party Fundraising Events Our WBCS community is growing–with partners who believe in our mission and want to boost our success. By creating third party fundraisers to benefit WBCS, these important relationships are helping to fund the critical research we support. Whether it is a one-time effort or an ongoing commitment, we invite you

in. We are stronger together. Every dollar goes to research. We are grateful to the following community partners who have recently given their time, talent and treasure to help fund cures. Please contact us at www.breastcancershowhouse.org for more information or to become a WBCS Community Partner.

WBCS Community Partners Badger Lodge No. 584 SNPJ Brown Deer Bay Point Women’s Nine Hole Golf Club Carroll University Blaze Dance Team– Julie Rapps, PhD Bob and Susie Fono/ Barnes & Noble at Bayshore

Great Lakes Dart Manufacturing Slim McGinn’s Irish Pub Amalie and Robert Smole Family in memory of Donna Smole Wisconsin Athletic Club Bowling for a Cure

2017 Volunteers Raise a Glass to Hope Preview Party Auction Solicitation Auction Set-Up Bartenders and House Staffing Day-of-Event Volunteers Set-Up and Clean-Up Volunteers Showhouse for a Cure Docents Shift Captains House Staffers Front Desk Staffers House Sitters Graphic Design House Cleaners Interior Designers

Exterior Designers–Lighting, Landscape

Pinktacular

PR & Marketing and Advertising Advertising Sales Copy Writers for Program Radio Station Contact Person Print Media Contact Person Distributors for Posters and Yard Signs

Luncheon Table Captains Patron Sponsors Event Day Volunteers

Golf Auction Solicitation Auction Set-Up On-Course Volunteers Registration Volunteers Gala Dinner Volunteers Raffle Ticket Sellers

Fashion Show Models Dressers Make-Up and Hair Artists Boutique Set-Up and Breakdown Staffing

Ticket Outlets for 2017 Bayside Bayside Garden Center Bay View G. Groppi’s Food Market Brookfield Boston Store Furniture Gallery Calico Corners Ethan Allen Ken Michaels Furniture Laacke & Joys Sendik’s Fine Foods Shorewest Realtors UPS Store at Sendik’s Fine Foods Cedarburg Wyndrose Fine Jewelry Delafield Bittersweet UPS Store

Grafton Shorewest Realtors Sweettrio Greendale Shorewest Realtors Hartland Décor Adore Boutique Greenfield Ken Michaels Furniture The Flower Garden Menomonee Falls Shorewest Realtors Mequon Café 1505 Shorewest Realtors Milwaukee Bachman Furniture Ken Michaels Furniture

Nehring’s Sendik’s on Downer The Milwaukee Public Market Mukwonago Shorewest Realtors New Berlin Shorewest Realtors Oak Creek Shorewest Realtors Oconomowoc Fabric Gallery La Belle Legacy Shorewest Realtors Pewaukee designXchange The Great Room Racine Shorewest Realtors

Shorewood Shorewest Realtors Watertown Shorewest Realtors Waukesha Manhattan Textiles Shorewest Realtors The Front Porch Wauwatosa Shorewest Realtors Steinkellners Decorating Center West Allis Carpet Town Whitefish Bay Dan Fitzgerald’s Pharmacy Fringe Winkie’s Variety Store

2017 SHOWHOUSE FOR A CURE

20 2017 Showhouse for a Cure Did You Know?

WBCS is an all-volunteer philanthropic organization that invests in promising breast cancer and prostate cancer research. Interior designers, accountants, architects, graphic designers, landscape designers, lawyers, planners, your neighbors and hundreds of others volunteer their time to work together to create our annual events: Showhouse for a Cure Raise a Glass to Hope Gala n Timeless Tee Up for a Cure Golf Outing and Gala n Pinktacular Luncheon, Fashion Show and Bazaar. Fashions are modeled by breast cancer and prostate cancer survivors. n n

In addition to these WBCS events, WBCS is supported by others in the greater Milwaukee community. In the past year, Lucky Lanes, Slim McGinn’s, Carroll University Blaze Dance Team & Dr. Julie Rapps and Susie and Bob Fono/Barnes & Noble have each generously supported WBCS by sponsoring events that engaged their customers, clients and local community. Each year, generous homeowners vacate their residence for three months or longer, giving their home over to 25 or more designers.

Donations to WBCS and revenue from purchased tickets and events are NOT used to decorate the Showhouse. All work done for the annual Showhouse for a Cure is underwritten by the interior designers. They are supported by their firms, suppliers, contractors, friends and families. WBCS is the largest annual donor for adult cancer research to the Medical College of Wisconsin Cancer Center. Since its 1998 inception, with the help and generosity of the greater Milwaukee community, WBCS has invested $6.15 million for cancer research at the Medical College of Wisconsin (MCW). Researchers we support have secured an additional $61.5 million in extramural grants to continue the promising research initially funded by WBCS. All research proposals are ranked competitively by peer scientists and the WBCS Scientific Review Committee. This committee recommends only the most promising proposals that fall within the WBCS mission. The WBCS Board of Directors then makes the final decisions, awarding grants to those proposals with the most promising ideas. WBCS, Inc. is an all-volunteer, 501(c)(3) charitable organization that supports early-stage, promising breast cancer and prostate cancer research at the Medical College of Wisconsin. n

WBCS, Inc. Statement of Activities for the Year Ended December 31, 2016 Revenue 2016 Individual Contributions……………………………………………… 31,948 Corporate Contributions…………………………………………….. 8,733 Special Events - Net Revenue* Showhouse…………………………………………………………… 89,799 Boutique………………………………………………………………… 14,779 Showhouse Program…………………………………………….4,410 Raise a Glass to Hope…………………………………………. 55,645 Tee Up for a Cure…………………………………………………. 102,478 Pinktacular Fashion Show and Luncheon…………. 40,691 Race for Research………………………………………………… 1,689 Third Party Events………………………………………………… 26,456 Miscellaneous/Interest Income……………………………………128 Total Net Revenue………………………………………………… 376,756

Expenses 2016 Contribution to MCW…………………………………………………… 350,000 Management and General…………………………………………. 15,472 Fundraising…………………………………………………………………… 1,933 Total Expenses……………………………………………………… 367,405 CHANGE IN NET ASSETS…………………………………… 9,351 Net Assets, Beginning of Year……………………………………. 57,031 NET ASSETS, END OF YEAR………………………………. 66,382

Percentage of 2016 Income Donated to MCW Versus Expenses Assets Held for Future Expenses 5% 2016 Expenses 4%

Contribution to MCW 91% Cummulative WBCS, Inc. Giving to MCW for Breast Cancer and Prostate Cancer Research: $6,177,000

* Revenue is Net of Direct Event Costs

WISCONSIN BREAST CANCER SHOWHOUSE

20 Research for a Cure 2017 Investing in Research and the Role of the WBCS Scientific Review Committee With its 2016 investment of $350,000, WBCS, Inc. continues its lead as the largest annual philanthropic donor for adult cancer research at the Medical College of Wisconsin Cancer Center (MCWCC). Since its first gift in 1998, its cumulative donation to MCW has risen to $6.15 million in support of breast cancer and prostate cancer seed funding and research programs. Significantly, researchers supported by WBCS, Inc. have been awarded an additional $61.5 million in external research funding–a remarkable 10:1 leveraging of WBCS funds by Cancer Center researchers. WBCS and MCWCC peer review scientists work together to ensure only the most competitive proposals are considered for WBCS funding. The latest tally of the WBCS return on investment is an increase from 2016 of $16.1 million. To date, the measure of the all-volunteer group’s monetary impact on research is $67.65 million. The far-reaching potential of early-stage research funding by WBCS and other philanthropies, however, cannot be measured in dollars alone. How do you put a dollar value on the fostering of hope and survival through fortuitous discovery? Just the availability of funding triggers researchers’ imaginations to expand their knowledge of science into new areas. Ideas are exchanged with colleagues; proposals are developed; new collaborations begin. One example is the WBCS Large Center Grant in Breast Cancer Research funded by WBCS in 2012 for $100,000. (Please see the 2017 progress update in the WBCS Grants section.) The exponential, ripple effect and external funding potential for both individual and for groups of scientists engender measurable outcomes and even more novel ideas to explore. Cancer Center Director Ming You, MD, PhD, works closely with WBCS to help guide the organization’s investment at the MCWCC for a dual return in both dollars and in advancing research. Dr. You expressed the significance of WBCS funding in the following statement: As WBCS marks its 20th anniversary, it is appropriate to reflect on all the MCW Cancer Center has been able to accomplish because of this extremely dedicated group of volunteers. By providing critical resources, WBCS has allowed us to invest in peerreviewed research that has secured $61.5 million in external funding from the National Institutes of Health (NIH), the National Cancer Institute (NCI), and other large grant funders. As a key partner, WBCS is helping uncover the causes of breast cancer and prostate cancer through scientific research and to translate this knowledge into effective treatments that will reduce and–eventually–eliminate the burden these devastating diseases can create. WBCS Scientific Review Committee Oversight of WBCS-funded research is the responsibility of the WBCS Scientific Review Committee (SRC), which meets annually to consider competitively reviewed and ranked proposals by MCWCC peer scientists, before recommending final approval and funding by the WBCS board of directors. The SRC committee is made up of community oncologists, knowledgeable lay members, WBCS leadership, and MCW scientists. MCW Cancer Center Development Staff Peggy LeBrun, Director-Volunteer and Event Fundraising; Brittney Ciciora, Event Coordinator. 14

2017 Scientific Review Committee Left–right, front row: Jan Lennon; Diane Zore, Chair. Back row: Ravi Misra, PhD; Ming You, MD, PhD; Edward Ward. Left inset: Mark F. Blake, MD. Right inset: Mark W. Bosbous, MD. Not pictured: Alysandra Lal, MD, PhD.

Led by Graduate School Dean Ravi Misra, PhD, an MCWCC committee of peer reviewers is convened to consider proposals each year. NIH guidelines are used to determine their merit and ranking. At its annual meeting, as a member of the SRC, Dr. Misra presents proposals within the context of other research underway, clarifies inquiries posed by fellow SRC members, and helps the committee determine what access to institutional infrastructure is available to successfully carry out proposed research. The commitment by Cancer Center leadership and its peer reviewers is time-consuming and requires a scientific brain trust not otherwise available to WBCS. Without their expertise and dedication to excellence, WBCS funding would not have the significant return on its investment, and valuable research inquiries and outcomes would be lost. In general, WBCS funds competitive research proposals over two years, with the second year’s approval for support determined by progress achieved in the first year. Because of its strategic focus and the amounts awarded, WBCS funding is considered a premier validation of an awardee’s potential for success. WBCS’s faithful adherence to its mission has been foundational to excellence in the advancement of research it supports and, ultimately, personalized medicine. MCWCC expertise, the consistent support of WBCS by corporate and individual donors, the valuable time, effort and dedication of volunteers, and the generosity of homeowners, designers and community partners have all contributed to help researchers and clinicians transform the landscape of breast cancer and prostate cancer research and treatment. As WBCS marks 20 years of success, it celebrates everyone who has helped advance its mission and everyone who has benefited from the seminal research made possible by its support. n 2017 SHOWHOUSE FOR A CURE

20 WBCS Grants 2017

2017 Report to WBCS on the Large Center Grant Carol Williams, PhD, and Hallgeir Rui, MD, PhD, Co-Leaders of MCW’s Breast Cancer Biology Research Program, have provided an update on the 2012 WBCS $100,000 Large Center Grant in Breast Cancer Research. This award has supported a group of MCW Cancer Center scientists and clinician investigators who are sharing innovative ideas and novel techniques to develop new ways to halt the growth of breast tumors and inhibit growth of metastases. WBCS support has allowed a team of 17 investigators to gather the experimental data to apply to the National Cancer Institute (NCI) for a $ 10 Million Program Project Grant (PPG). The new PPG application was submitted to the NCI on September 28, 2016, and was reviewed on February 9, 2017. The reviewers’ comments are still pending but the adjectival score from the NCI panel of experts was “Strong with several minor weaknesses”. Encouraged by this score, the team continues strong efforts to publish joint articles to document team collaboration and synergies in support of an anticipated submission of a revised proposal in September, 2017. Several collaborative publications are in preparation. The breast cancer research program continues to expand, fostering collaborative efforts among basic scientists and clinician investigators from many MCW departments. n

Front Row, left to right: Amit Joshi, PhD (Radiology); Guan Chen, PhD (Pharmacology); Mark McNally, PhD (Microbiology and Molecular Genetics); Carmen Bergom, MD PhD (Radiology); Qing Robert Miao, PhD (Surgery); Yunguang Sun, PhD (Pathology). Back Row, left to right: Christopher Chitambar, MD FACP (Hematology and Oncology); Carol Williams, PhD (Pharmacology); Hallgeir Rui, MD PhD (Pathology); A. Craig Mackinnon, MD PhD (Pathology); Michael Flister, PhD (Physiology).

Independent Seed Grants 2017 Guan Chen, MD, PhD, Professor, Pharmacology and Toxicology, Medical College of Wisconsin Research Title: “Disrupt a Signaling Circuit for the Treatment of Breast Cancer” Triple negative breast cancer has the worst prognosis among all types of breast cancers. There is thus an urgent need to identify novel triple negative therapeutic targets. Triple negative breast cancer is highly heterogeneous and treatments that target a functionally interdependent cluster of molecules may be a more effective treatment than current approaches. A molecule known as p38 is involved in promoting triple negative breast cancer development and malignant progression. Based on our preliminary results we will test whether p38 and two other important proteins known as HSP90 and Ras are working together to cause triple negative breast cancer. Upon completion, these studies will hopefully identify targets for therapeutic disruption that may be a new strategy for the treatment of triple negative breast cancer.

Second Year Independent Seed Grant Approvals Anjishnu Banerjee, PhD, Assistant Professor of Biostatistics, Medical College of Wisconsin. Research Title: “Bayesian Ensemble Prediction for Identifying and Classifying Heterogeneity of Cell Types in Prostate Cancer” One in seven men will be diagnosed with prostate cancer. Improving diagnostic accuracy is essential for preventing suboptimal, ineffective treatment or unnecessary procedures that can lead to impotence, incontinence and other factors affecting quality of life. In particular, early diagnosis of indolent versus aggressive cancer can lead to substantial improvements in treatment. Early diagnosis using advanced multi-faceted MRI has become standard of care in prostate cancer. Valuable information in these advanced MR images can be used to predict the location-specific grade of cancer using machine learning approaches to develop sophisticated algorithms with more predictive power than current approaches. Such automated detection has tremendous potential for reducing misdiagnosis, leading to improved treatment and substantial reduction in unnecessary procedures. Elementary versions of the proposed techniques show promising performance in simulated data. Fine tuning these techniques should lead to additional funding from extramural sources, including the National Institutes of Health.

Carmen Bergom, MD, PhD, Assistant Professor, Radiation Oncology, Medical College of Wisconsin Research Title: “Mapping Tumor Evolution in the Radiation Response in Breast Cancer” Research progress has led to breakthroughs in the systemic treatment of breast cancer, such as Her2-targeted therapies. However, no similar use of tumor information has been utilized for effectively directing the use of radiation therapy. The development of predictive tools for the radiosensitivity of tumors could guide the dosage of radiation administered or lead to the use of other treatments in conjunction with radiation to treat radiation-resistant tumors. Cancer cells have the genetic ability to adapt to inhospitable environments and escape from standard therapies. The goals of this project are to (1) identify key genetic pathways important for tumor adaptations to survive radiation therapy; and (2) validate target genes that are identified and compare them to gene expression profiles in human breast cancer patients. Ultimately, the identification and validation of these pathways could lead to therapeutic targets that will enhance the radiation response in breast cancer.

Andrey Sorokin, PhD, Professor, Medicine/Nephrology, Medical College of Wisconsin Research Title: “Role of Shc Proteins in Mammary Tumor Progression” The Sorokin laboratory has discovered a novel mechanism of regulation of FOXO (a type of protein that plays important roles in regulating the expression of genes) by a member of a family of adaptor proteins termed Shc, which may be responsible for the progression of breast cancer. An exclusive opportunity exists to evaluate directly the contributions of individual Shc proteins to mammary tumor progression by studying unique genetically modified rat strains depleted of individual members of the Shc family of proteins. These rat strains will be used in a well-established model of chemically-induced mammary cancer. At least one of the rat strains from the laboratory’s unique set of rats is expected to demonstrate relative resistance to chemically-induced tumor formation and growth, which will allow the novel key player in the progression of mammary tumors to be identified. The proposed studies are important because they will allow identification of potentially novel effective biomarkers and/or useful targets for treatment. WISCONSIN BREAST CANCER SHOWHOUSE

2017 SHOWHOUSE FOR A CURE

20 WBCS Impact Report 2017 Innovative seed grant funding by WBCS, Inc. fosters scientific inquiry that might otherwise be lost. Seed grants help investigators pursue promising research by initiating new projects based on novel ideas or discoveries made in the course of other research. By supporting promising research at its earliest stages, philanthropic “risk capital” has the potential for significant long-term outcomes. In fact, a seed grant typically is the first step in developing new treatments and, ultimately, in identifying potential cures. The following research summaries from two WBCS-funded researchers illustrate an impressive impact and return on investment. Example: Expression and Function of the Unique Guanine Nucleotide Exchange Factor SmgGDS in Breast Cancer In 2009, with funding from WBCS, principal investigator Carol Williams, PhD, and her laboratory discovered that SmgGDS levels are elevated in breast tumors, which provided the foundation for their studies of SmgGDS as a promoter of breast cancer. Based on this discovery, the group directed research toward the examination of SmgGDS in breast cancer and found that by decreasing the level of SmgGDS in breast cancer cells, the breast cancer cells have slower growth. Dr. Williams and her colleagues are now developing drugs against SmgGDS and are testing the ability of these drugs to inhibit the development and progression of breast cancer. Significantly, Dr. Williams transferred her research focus to breast cancer because WBCS seed money offered the opportunity to explore new avenues of discovery. Example: A New Approach at Limiting the Spread of Breast Cancer In 2012, Carol Williams, PhD, was part of a team of researchers that received a $100,000 grant from WBCS to develop a Program Project Grant, with an ultimate goal to develop treatments that diminish breast cancer metastasis. This funding led to a five-year, $1.75 million grant from the National Institutes of Health’s National Cancer Institute to study an innovative strategy to inhibit breast cancer metastasis. Dr. Williams previously made a discovery that activation of a large family of molecules called G protein-coupled receptors (GPCRs) are key in the transformation, growth and spread of breast cancer cells. Inhibiting those GPCRs should shut down the signaling of a protein that drives the spread, or metastasis, of breast cancer tumor cells.

Top left: The research of Carol L. Williams, PhD, Professor of Pharmacology and Toxicology at the Medical College of Wisconsin, is focused on reducing breast tumor growth and metastasis. Dr. Williams transferred her research focus to breast cancer because WBCS seed money offered the opportunity to explore new avenues of discovery. Left: Michael J. Flister, PhD, Assistant Professor of Physiology at the Medical College of Wisconsin, is using genetic mapping to study breast cancer risk, with the goal of improving diagnosis and therapies. Dr. Flister credits WBCS funding with enabling his laboratory to develop what many regard as the world’s first tool for discovering genetic risk factors that alter the nonmalignant portion of breast tumors. WISCONSIN BREAST CANCER SHOWHOUSE

In this project, Dr. Williams and her co-investigators are working to develop an innovative strategy to inhibit breast cancer metastasis by repurposing existing medications that target GPCRs—but which are not currently used to treat cancers. Example: Genetic Mapping for Breast Cancer Risk Michael Flister, PhD, received a $100,000 two-year seed grant from WBCS in 2015 to study the breast cancer tumor microenvironment—the non-cancerous cells in malignant tumors. While much emphasis is on cancerous breast tumor cells alone, Dr. Flister proposed to examine how the role of the tumor microenvironment impacts breast cancer risk, metastatic progression, and resistance to treatment. This research led to a five-year, $1.75 million dollar grant from the National Institutes of Health’s National Cancer Institute to study genetic modifiers in the tumor microenvironment that impact breast cancer patient outcomes. To do so, he and his team developed the first genetic model to assess breast cancer risk modifiers in the tumor microenvironment, which they use to discover new genes that alter breast cancer risk and progression through the nonmalignant tumor microenvironment. Ultimately, their goal is to use these newly identified genetic risk modifiers of breast cancer to develop novel therapeutic strategies that can be personalized to each breast cancer patient’s unique risk profile. Dr. Flister credits WBCS funding with enabling his laboratory to develop what many regard as the world's first tool for discovering genetic risk factors that alter the nonmalignant portions of breast tumors, which we now know makes each patient unique and has a huge impact on disease outcome. Without WBCS funding, these new concepts and models would never have made it from the drawing board to the first NCIfunded program of its kind. Drs. Williams and Flister represent just two of the many researchers whose work shows the importance and success of WBCS and other philanthropic support. Because the WBCS grassroots mission is one embraced by donors, volunteers, scientists and community partners, we are continuing to advance breast cancer and prostate cancer research. Together, we are transforming hope into reality for the 1 in 8 people suffering from breast cancer and the 1 in 7 men affected by prostate cancer. Funding ignites research. Research lights the way to cures. Our partnership is what makes the difference and impacts survival. n 17

20 Research for a Cure 2017

2017 Progress Report from WBCS Professor Hallgeir Rui, MD, PhD I am thrilled to report on another year of excitement and scientific progress in breast cancer research at Medical College of Wisconsin (MCW). MCW is a superb institution for advanced biomedical research, with strong research infrastructure, impressive core facilities and great people. During the past year my laboratory team has grown by two members who bring key know-how in hormone research relevant for breast cancer. Dr. Sameer Udhane is a postdoctoral trainee with expertise in steroid hormones who was awarded a fellowship from the Swiss National Science Foundation to work at MCW. Dr. John Langenheim, Instructor of Pathology, has an accomplished track record in growth hormone research. Their expertise greatly complements that of other team members, Dr. Yunguang Sun, Dr. Amy Peck, Ms. Linna Ge and Ms. Kristen Champion.

“With extensive support by the institution and WBCS, our team has established a cutting-edge breast cancer research laboratory in the Department of Pathology.’ With extensive support by the institution and WBCS, our team has established a cutting-edge breast cancer research laboratory in the Department of Pathology. Investments in state-of-the-art equipment with increased speed, capacity and computational power have radically enhanced our abilities to perform molecular profiling of breast tumors to help us make predictions about tumor responsiveness to drugs and drug combinations. Last year we

“Our MCW oncologist collaborators…have initiated a novel clinical trial for patients with estrogen-receptor positive breast cancer that will employ our new biomarker technologies.” published rigorous documentation of the reliability of machineassisted digital pathology analysis of tumors. Exciting applications of these technologies to patient samples are ongoing, with the goal of matching patients with optimal treatments. Our MCW oncologist collaborators, Drs. Lubna Chaudhary, Christopher Chitambar and Carmen Bergom have initiated a novel clinical trial for patients with estrogen-receptor positive breast cancer that will employ our new biomarker technologies.

“Our drug efforts are particularly focused on controlling growth of metastases, which cause the vast majority of breast cancer deaths.” Another major effort in our laboratory centers on testing of drug responsiveness of human breast cancer grown in mice. Working closely with surgeons and pathologists, our team implants breast tumor fragments from patients into mice. We have genetically engineered mice so that their hormone profile better matches that of patients. Intriguingly, the responsiveness of tumors grown in these mice resembles the responses in patients more closely than when tumors are grown in regular mice. We are optimistic that new drug combinations that work on breast cancer tested in our mice are more likely to work when tested in patients. Our drug efforts are particularly focused on controlling growth of metastases, which cause the vast majority of breast cancer deaths. 18

One of the most stimulating aspects of working at MCW is the outstanding colleagues. Many faculty members work on breast cancer or prostate cancer, the focus of research support by WBCS. As one example, an enthusiastic team of investigators is collaborating to win a major breast cancer program project grant award from the National Cancer Institute (NCI). This

“Our drug efforts are particularly focused on controlling growth of metastases, which cause the vast majority of breast cancer deaths.” multidisciplinary effort is co-led by Dr. Carol Williams and me. In addition to the oncologists mentioned above, Drs. Michael Flister, Qing “Robert” Miao, Mark McNally, Amit Joshi, Guan Chen, and A. Craig Mackinnon are core members of this multidisciplinary team. Several faculty have made great progress and won prestigious and highly competitive external breast cancer grant awards during the past year. Dr. Carmen Bergom received a three-year Career Catalyst Award from Susan Komen Foundation. Dr. Liang Wang received a three-year breast cancer Impact Award from the Department of Defense. Separate multi-million dollar NCI grant were awarded to Dr. Joan Neuner and Dr. Kristen Beyer, continuing long-standing strength in breast cancer disparities research at MCW. The flourishing breast cancer and prostate cancer research programs at MCW benefit immensely from the generous support by WBCS. Investigators are investing the funds wisely and responsibly for maximum research impact. Hope and excitement continues! n 2017 SHOWHOUSE FOR A CURE

20 Research for a Cure 2017

MCW Cancer Center Prostate Cancer Research: A Brief Overview

Prostate Cancer Research Group. Left–right: Liang Wang, MD, PhD–Dept of Pathology; Deepak Kilari, MD–Dept of Medicine, Div Hem/Onc; Kenneth Iczkowski, MD–Dept of Pathology; Marja Nevalainen, MD, PhD–Dept of Pathology; William See, MD–Dept of Urology-Urologic Surgery; Kenneth Jacobsohn, MD–Dept of Urology-Urologic Surgery; Peter LaViolette, PhD–Dept of Radiology. Not pictured: Colleen Lawton, MD–Dept of Radiology; Matthew Riese, MD, PhD–Dept of Medicine, Div Hem/Onc.

One in seven men will face a diagnosis of prostate cancer in their lifetime. According to the American Cancer Society, other than skin cancer, prostate cancer is the most common cancer in men and is the second leading cause of cancer death in men. WBCS supports prostate cancer research to address these alarming statistics. Prostate cancer is a key strategic area for MCWCC to address, as it is the second leading cause of cancer related deaths for men in Wisconsin. WBCS supports prostate cancer research at an early stage, when other funding is often not available. MCW Cancer Center has a highly active hub of prostate cancer research led by Marja T. Nevalainen, MD, PhD (research) and William A. See, MD (clinical care). Members of the Cancer of Prostate (CaP) Working Group meet on a regular basis to discuss their exciting work to develop collaborative projects between basic researchers and clinicians. The MCW Cancer Center Prostate Cancer Research team is an extremely energetic group of investigators across all disciplines bridging bench-tobedside findings. Oversight n Marja Nevalainen, MD, PhD, Professor, Department of Pathology/Pharmacology-Toxicology - Using genetic and pharmacological approaches, Dr. Nevalainen provided and validated the proof-of-concept that Stat5 is a therapeutic target in prostate cancer. Using medicinal chemistry, Dr. Nevalainen’s group identified a family of novel small molecule Stat5 inhibitors, which show great promise for further optimization and clinical development. In addition, work from her laboratory brought forth the novel concept that Stat5 is a marker to predict poor clinical outcome of patients treated with radical prostatectomy. This discovery holds potential for high translational impact, since it may help identify patients who require aggressive treatment and may benefit from adjuvant therapies besides the standard treatment. Current work focuses on Jak2-Stat5 signaling mediating development of prostate cancer resistance to anti-androgens as well as to radiation therapy. n William A. See, MD, Professor and Chair, Department of Urology - Oversight of the clinical management of prostate cancer at MCW Cancer Center and facilitation of collaborative efforts for both basic and clinical research efforts, in addition to faculty mentoring. WISCONSIN BREAST CANCER SHOWHOUSE

Therapy Development Marja Nevalainen, MD, PhD, Professor, Department of Pathology/Pharmacology-Toxicology - Therapy development for advanced prostate cancer based on targeting Stat5 signaling with a newly developed pharmacological Stat5 inhibitor drug. n Matthew Riese, MD, PhD, Department of Medicine Development of prostate cancer immunotherapies through identification of novel targets on T cells. n Malarkannan Subramanian, PhD, Department of Microbiology – NK-cell-mediated immunotherapy for prostate cancer. Development of Diagnostics n Liang Wang, MD, PhD, Department of Pathology/ Microbiology–Development of predictive biomarkers for advanced prostate cancer with focus on a non-invasive bloodbased genetic test. n Peter LaViolette, PhD, Department of Medical Physics and Imaging Science - Development of prostate cancer diagnostics by improved detection and staging by combining MRI and diagnostic pathology. n Kenneth Iczkowski, MD, Department of Pathology– Development of prostate cancer pathology diagnostics with a focus on prostate cancer grading and architectural patterns. Clinical Research/Clinical Trial Activity n Colleen Lawton, MD, Department of Radiation Oncology– Co-Chair of a clinical trial using radiation and hormone therapy for lymph node positive prostate cancer/ Development of MR Linac-directed radiation therapy for prostate cancer at MCW Cancer Center. n Kenneth Jacobsohn, MD, Department of Urology– Evaluation of clinical management of prostate cancer by robotic surgical techniques and patient outcomes. n Deepak Kilari, MD, Department of Medicine - Biomarker development based on exosomal micro-RNAs in advanced prostate cancer. Clinical trial evaluating enzalutamide and dutasteride as first-line treatment for advanced prostate cancer. Prostate Cancer Disparities n Dr. Melinda Stolley, PhD, Professor, Department of Medicine and Dr. Staci Young, PhD are currently collecting qualitative data from African American men to understand specific socioeconomic barriers that prevent prostate cancer screening, early detection and treatment. This project partners with key n

20 Research for a Cure 2017

MCW Cancer Center Prostate Cancer Research: A Brief Overview continued

community organizations such as Walnut Way, to generate a line of communication with prostate cancer patients and survivors, as well as men who have not had the disease. Summary n Improving outcomes for prostate cancer involves research in multiple areas: biology, etiology (causes of cancer), imaging, prevention, early detection, treatment, cancer control, survivorship and outcomes. MCWCC is fortunate to have an outstanding team of prostate cancer scientists. We need to

enhance this great team by bringing researchers who focus on clinical trials, or basic research, as well as population health researchers in order to attack prostate cancer from multiple angles and to foster translational research. Translational research involves moving findings from the laboratory to our patients and general population as well as findings from the population back to the laboratory. These findings will not only help patients in Wisconsin but will have an impact on prostate cancer nationally through funding from the National Cancer Institute. n

Christy Foote Fighter Award 2017 Froedtert & Medical College of Wisconsin surgical oncologist Alonzo Walker, MD, FACS, has a long record of community engagement and has received numerous recognitions for his clinical service. Some highlights include the Champion in Women’s Health Award from the Wisconsin Women’s Health Foundation, the National Defense Service Medal for his service in the United States Army Reserve during Desert Storm; the Black Excellence Award in Health from the Milwaukee Times; the Appreciation Award from the Med-Prep Program at the University of Wisconsin-Milwaukee; the Outstanding Surgical Educator Award from MCW’s medical students; the “Local Hero” honor from the Susan G. Komen Breast Cancer Foundation; the Distinguished Achievement Award from the Milwaukee Academy of Medicine; and the Black History Month Recognition Award from the Medical College of Wisconsin Chapter of the Student National Medical Association. An expert in the diagnosis and management of breast cancer and the treatment of infections in general surgery, Dr. Walker is considered a world-class breast cancer surgeon by his peers. He has more than 80 research publications, chapters, and abstracts in areas of his expertise. Dr. Walker joined the MCW faculty in 1983 as Assistant Professor of Surgery. He rose through the ranks to full professor in 2002, and was named the Ruth Teske Professor in Surgical Oncology in 2005. He has devoted his 36-year career to treatment, research and education about breast cancer. Active

in clinical research to advance breast cancer treatment, he has been cited many times among “Best Doctors®.” His advocacy for women with breast cancer has made a significant difference in surgical treatment of the disease. An announcement of his 2011 Wisconsin Women’s Health Foundation Champion of Women’s Health Award hailed his “tireless advocacy of breast health education, cancer detection and treatment, particularly for underserved women.” The award is given to individuals who raise awareness of women’s health issues, expand the base of knowledge about women’s health through their work, and influence the quality of healthcare for women in Wisconsin. Dr. Walker received his MD from the University of Florida College of Medicine. He completed his residency in surgery and surgical oncology at the University of Maryland, where he served as Chief Resident. In accepting the WBCS Fighter Award, Dr. Walker said, “It has been a blessing to me to have been able to provide the best clinical care possible for patients with breast cancer. I recognize that the clinical and research contributions could not have been possible without the support of the staff in our Breast Care Center, particularly the help and support of Anna Purdy, MSN, ANP and Joanne Mattingly, APNP.” Considered the consummate physician and surgeon by his peers and by the many patients who have been given hope and who have benefited from his meritorious advancement of breast cancer treatment and care, WBCS, Inc. is honored to bestow the 2017 Christy Foote Fighter Award upon Alonzo P. Walker, MD, FACS. n

2017 SHOWHOUSE FOR A CURE

20 2017 Showhouse History

The Architectural Record, March, 1905, highlighted the work of Alexander C. Eschweiler and described the Clarence Rudolph Falk House,“…as a happy example of the shingled cottage.” Clarence Falk and his wife Margaret Sawyer Falk chose Eschweiler to design the home in 1902 for the princely sum of $11,000. One Hundred and fifteen years later, this two and onehalf story home with 6,733-square-feet of living space and located at 2239 North Terrace Avenue, has been chosen as the 20th Anniversary, 2017, Wisconsin Breast Cancer Showhouse. Described variously as a Queen Anne, Arts and Crafts and English cottage style, it combines many of the defining characteristics of each of them. Common to these styles are the home’s asymmetrical form, the cross-gabling and intersecting rooflines, the projecting bay windows and towering chimneys with decorative brickwork. Another example is the use of contrasting siding materials. While Chicago red brick forms the lower level of the home, handsome green, double-lapped cedar shingles clad the upper levels. Distinctive features of the home include the impressive frontfacing Shavian bay window and the side-facing 14th-century limestone and leaded glass bay window. Also noteworthy are the double-paned windows and the over-hanging eaves with decorative brackets and copper gutters. The covered entrance is neatly tucked into the side of the house and displays a playful, wooden gargoyle under the roof. Broad bands of white trim outline the stately twin gables, windows and doors, giving the distinguished home an overall impression of unity and calm. In 1909, the Falks again chose Eschweiler to design a three-story addition to the side and back of the home. The addition expanded the kitchen and added a solarium, a bedroom with bath, and two additional bedrooms and enlarged the servant’s quarters on the third floor at an additional cost of $3,000. WISCONSIN BREAST CANCER SHOWHOUSE

The recessed leaded-glass entrance door leads to a light-filled vestibule lined with three gothic arched windows. Note the periodstyle doorbell before entering into the foyer, which features quartersawn oak flooring and grand staircase. On the staircase newel, a carved vine of hops references the early brewing history of the Falk family. The gentle tread of the stairs is one of Eschweiler’s trademark designs which combines low risers, wide steps and a landing for a gentle ascent to the next floor. The unusual staircase with three open arches provides access to a cozy room which has decorative ceiling beams and arched windows. Three original gas lighting units are visible. A brick and wood fireplace is one of five fireplaces in the home, each with its own unique style. The staircase leads to the second floor landing, where four leaded glass windows with colorful, bottle-glass patterns are vividly displayed. The living room, which also has a quarter-sawn oak floor, is separated from the foyer by massive, oak pocket doors. Crystal doorknobs and four-paneled oak doors can be found throughout the home. The dining room showcases the stunning limestone and leaded glass bay window complex from a 14th-century Belgian monastery. Of special interest is a rounded panel with an imbedded coat of arms Continued on page 48

20 Front Porch La Lune Collection

Designers Cathy & Mario Costantini La Lune Collection 930 E. Burleigh Street Milwaukee, WI 53212 414.263-5300 info@lalunecollection.com www.lalunecollection.com

La Lune Collection has created furniture specifically to enhance the charm of this home’s unique front porch floorplan. Custom sized table and dining chairs – all handcrafted at La Lune’s beautifully restored 100 year old facility located in Milwaukee’s Riverwest neighborhood–are fashioned of locally sourced, hand peeled poplar branches. All pieces are upholstered with indoor/outdoor fabric that mirrors the home’s terra cotta brick façade. The addition of two generously proportioned benches provides ample seating for multiple activities, be it leisurely morning tea with family, or enjoying the sight of sailboats as they glide by on Lake Michigan!

2017 SHOWHOUSE FOR A CURE

20 Vestibule and Foyer France Lavin Design, Inc. Designer France Lavin France Lavin Design Inc. 923 E. Kilbourn Ave #303 Milwaukee, WI 53202 414.877.5991 france@francelavin.com

Credits Ceiling in Foyer: Custom Finish n Custom Ceiling Finish Jeff Seifert Superior Paint and Plaster Finishes 414.975.0471 n Oriental Carpets Minasians Oriental Carpets 1244 Chicago Avenue Evanston Carney Minasian 847.492.1800 Carney@Minasian.com www.Minasian.com

When I first walked into the foyer, it was so elegant and rich in its architectural beauty that I felt as though I ought to dress it up with a table skirt that mimics an elegant ball gown.

WISCONSIN BREAST CANCER SHOWHOUSE

20 La Vie en Rose Living Room Ethan Allen

Designer: Jessica Nina Bertoni Ethan Allen 425 N Moorland Rd Brookfield, WI 53005 262.797.6872 Jessica.Bertoni@EthanAllen.com

Credits n Paint Benjamin Moore www.benjaminmoore.com Wall color: Sweet Romance #1192, Satin Ceiling color: Glass Slipper, #1632, Flat n Wallcovering Brewster Home Fashions To The Trade Only n Window Treatment Installation Mike Aigner Customfit Installs,LLC To The Trade Only n Painter Mike Zei 262.880.9006 n Wallcovering Installer Gregory Hoffman 262.377.6578 n Drapery Fabrication Workroom Associates To The Trade Only n Custom Pillow Fabrication Quiltmaster, Inc. To The Trade Only n DRAPERY HARDWARE Paris Texas To The Trade Only

2017 SHOWHOUSE FOR A CURE

20 Den Bachman Furniture

Designer Joe Bachman Bachman Furniture 6800 W Capitol Drive Milwaukee, WI 53216 414.461.9000 joe@bachmanfurniture.com www.Bachmanfurniture.com

Credits Walls: Stoneware, #CSP-245, Flat Fireplace: Dulce de leche, #CSP-250, Flat n Paint Benjamin Moore www.benjaminmoore.com n Painter Benchmark Handyman LLC 5916 N Green Bay Avenue Glendale, WI 53209 414.614.0237 benchmarksrvc@gmail.com benchmarkmilw.com n Wallcovering Brewster Wallcoverings 800.366.1700 Joe@Bachmanfurniture.com Brewsterwallcovering.com

WISCONSIN BREAST CANCER SHOWHOUSE

20 Grand Staircase and Upper Hallway France Lavin Design, Inc. Designer France Lavin France Lavin Design Inc. 923 E. Kilbourn Ave #303 Milwaukee, WI 53202 414.877.5991 france@francelavin.com

Credits n Oriental Carpets Minasians Oriental Carpets 1244 Chicago Avenue Evanston Carney Minasian 847.492.1800 Carney@Minasian.com www.Minasian.com n Console and Staircase Chandelier Ethan Allen 425 N. Moorland Road Brookfield, WI 53005 Jessica Bertoni 262.797.6872 www.ethanallen.com n Electrician J. Miller Electric 512 South Park St. Port Washington, WI 53074 262.284.2646 www.jmillerelectric.com n Custom Foyer Ceiling Finish Firmolux Italian Plasters Crystal Chandelier

2017 SHOWHOUSE FOR A CURE

20 Master Bedroom Nicholas Carl Design Designer Nicholas Konzal Nicholas Carl Design Wauwatosa, WI 53213 414.510.3449 nkonzal@gnail.com

Credits Trim Paint: Chantilly Lace, OC-65, Satin n Paint Benjamin Moore Paint BenjaminMoore.com n Wallcovering Installation Finishes of Design Chuck 414-840-4888

The master bedroom was inspired by the historical nature of the home. Heavy textured wallpaper and patterned rugs combine to create a dynamic interior. The black and white color scheme is accented with dark golds and warm hues to create a masculine design. The Custom coffee table and night stands Â from Matt Gramling add to the uniqueness of the space.Â

WISCONSIN BREAST CANCER SHOWHOUSE

20 Master Bathroom Nicholas Carl Design Designer Nicholas Konzal Nicholas Carl Design Wauwatosa, WI 53213 414.510.3449 nkonzal@gnail.com

Credits Trim Paint: Chantilly Lace, OC-65, Satin n Paint Benjamin Moore Paint BenjaminMoore.com n Wallcovering Installation Finishes of Design Chuck 414.840.4888 n Contractor–Electrical, Plumbing, HVAC Roman Electric 414.771.5400 n Tile Installation Kennedy Tile and Stone Josh 414.241.7135 n Contractor–Demo, framing, carpentry Elatia Property Services Geoff 414.870.4663

I was inspired by the classic architecture of the house and investigated the other bathrooms in the house to find inspiration. I noticed the other bathrooms used classic materials, like subway tiles and hexagon mosaic ceramic tile. I wanted to add a hint of drama with the bold black and white color scheme. Kohler Products were used for the fixtures as I like to use local suppliers as much as possible. 28

2017 SHOWHOUSE FOR A CURE

20 Master Closet LBD, LLC Designer Ellen Irion LBD, LLC Milwaukee, WI 53211 312.543.7967, cell

Credits n Paint Benjamin Moore www.benjaminmoore.com n Mirror Bachman Furniture Milwaukee Joe@Bachmanfurniture.com Bachmanfurniture.com n Chair & Sculpture the Workroom Shorewood Amy@theworkroom-milwaukee.com theWorkroom-milwaukee.com n Artwork Glass Frog Studio Artist Jean Patton Glassfrogstudio.com n Artwork Augie Wolfe n Artwork Jack Klemen n Carpet Carpet Mill Store Milwaukee Julie Mayhew CarpetMillStoreMilwaukee.com n Closet System Closet Concepts Wauwatosa Dennis Myles Dennis@ClosetConcepts.com n Painting/Plaster JM Construction George Mendrano 414.810.9865

n Bench Elements Eastâ&#x20AC;&#x201C; The Warehouse 531 E Keefe Ave Milwaukee, WI 53212 414.409.3278 ElementsEastShorewood.com info@elementseast.com

WISCONSIN BREAST CANCER SHOWHOUSE

n Electrician KWK Electric Inc. Milwaukee 414.374.2076 kwkelectric@wi.rr.com

20 Hall Bathroom Kitchens By Design, Inc. Designer Cherryl Ryan Kitchens By Design, Inc Elm Grove, WI 53122 414.975.0709 cheryl@kitchensbydesigninc.com

Credits Wall color: Smoke Embers, AC-28, Matte Ceiling color: 20% Smoke Embers, AC-28, Matte Trim: White Dove, #OC-17, Satin n Paint Benjamin Moore www.benjaminmoore.com. n Painter Mike Zei 262.880.9006 n Oriental Carpets Minasian Rug Company 1244 Chicago Avenue, Evanston, IL 60202 847.864.1010 camey@minasian.com www.minasian.com n Artwork Andy Nunemaker n Elektra Lights and Fans 7222 W. North Avenue Wauwatosa, WI 414.257.1300 n Boston Store Furniture Gallery Brookfield, WI Carol Bergman 262.827.8898

2017 SHOWHOUSE FOR A CURE

20 Bedroom Suite with Antique Staircase Fringe Home Furnsishings

Designers John Edbauer, ASID Jessica Forston Fringe Home Furnishings 133 E. Silver Spring Dr., 101B Whitefish Bay, WI 53217 414.332.0400 john@fringeinteriordesign.com

Credits Wall color: Brush Blue, #CW-675, Flat Ceiling and hall walls color: White Dove, #OC-17, Flat Trim: White Dove, #OC-17, Eggshell n Paint Benjamin Moore www.benjaminmoore.com n Painter Anderson Painting 262.512.9492 n Furniture Handlers ABC Kortsch Moving & Storage 414.276.9990 n Wallcovering Mary Grundle 414-962-2690 n Decorative Floor Finishing Fritz Accents Faux & Decorative Finishes Emmanuel Fritz 414.614.4958 www.fritzaccents.com n Floor Refinishing Johnston Wood Floors Pat 262-391-6160 johnstonwoodfloors@gmail.com johnstonwoodfloors.com n Electrician Precision Electric of WI 414-255-5598 precisionelectricofwi@gmail.com

WISCONSIN BREAST CANCER SHOWHOUSE

20 Guest Bedroom Suite calico

Designers Margaret Weis Julie Higbee calico 18525 West Bluemound Rd. Brookfield, WI 53045 262.786.4646 calicobrookfield@gmail.com

uncommon walls Designer Betsy Peckenpaugh uncommon walls 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com

Bedroom Walls: Custom by uncommon walls

Credits n Paint Benjamin Moore www.benjaminmoore.com. n Custom Bedroom Wall uncommon walls 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com n Artwork Betsy Benes Peckenpaugh 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com betsypeckenpaugh.com n Artwork C. W. Peckenpaugh 411 South Hawley Road 414.315.6902 peckenpaugh@sbcglobal.net cwpeckenpaugh.com

n Artwork Madeline Peckenpaugh 1232 S. 10th Street, Philadelphia, PA 19147 267.253.4509 madelinepeckenpaugh@ gmail.com madelinepeckenpaugh.com n Steel Fireplace Surround M&R Machining

2017 SHOWHOUSE FOR A CURE

20 Guest Bath and Hallway calico

Designers Margaret Weis Julie Higbee calico 18525 West Bluemound Rd. Brookfield, WI 53045 262.786.4646 calicobrookfield@gmail.com

uncommon walls Designer Betsy Peckenpaugh uncommon walls 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com

Bedroom Walls: Custom by uncommon walls

Credits n Paint Benjamin Moore www.benjaminmoore.com. n Artwork Betsy Benes Peckenpaugh 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com betsypeckenpaugh.com n Artwork C. W. Peckenpaugh 411 South Hawley Road 414.315.6902 peckenpaugh@sbcglobal.net cwpeckenpaugh.com n Artwork Madeline Peckenpaugh 1232 S. 10th Street, Philadelphia, PA 19147 267.253.4509 madelinepeckenpaugh@gmail.com madelinepeckenpaugh.com n Bath & Body Products Stellas

WISCONSIN BREAST CANCER SHOWHOUSE

20 At First Blush…Lady’s Office Kitchens By Design, Inc. Designer: Cheryl Ryan Kitchens By Design, Inc Elm Grove, WI 53122 414.975.0709 cheryl@kitchensbydesigninc.com

Credits Wall color: Soft White, #2170-70, Matte Ceiling color: White Dove, #OC-17, Matte Trim: White Dove, #OC-17, Satin n Paint Benjamin Moore www.benjaminmoore.com n Painter Mike Zei 262.880.9006 n Oriental Carpets Minasian Rug Company 1244 Chicago Avenue, Evanston, IL 60202 847.864.1010 camey@minasian.com www.minasian.com n Furniture–Desk, Curio Cabinet, Screen, Desk Chair, Bergere Chair Boston Store Furniture Gallery Carol Bergman 262.827.8898 n Electrician Precision Wiring Tony Manvilla 414.688.3655 n Pillows Distinctive Windows 272.548.9899 To The Trade Only n Fine Art Photographer–Tulips Cherie Morfe 262.236.9821 CandCMorfe@gmail.com 34

2017 SHOWHOUSE FOR A CURE

20 Toy Room The Great Room Designers Julie Spillius, Owner Connie Gilsinger Laura Laitsch The Great Room 119 Oakton Avenue Pewaukee, WI 53073 262.691.0322 Julie@shopthegreatroom.com

Credits Wall color: Barnwood, CSP-115, Flat Trim: Skylight, Cabinet: Muskoka Trail, #974, Semi-Gloss Floor: Chocolate Candy Brown, #2107-10, Satin n Paint Benjamin Moore benjaminmoore.com n Painter Rob Hokenson HP Painting N15 W16564 Royal Ct. Germantown, WI 53022 414.640.1097 HPPaintPros@gmail.com HPPainting.com

WISCONSIN BREAST CANCER SHOWHOUSE

20 Boyâ&#x20AC;&#x2122;s Room The Great Room Designers Julie Spillius, Owner Connie Gilsinger Laura Laitsch The Great Room 119 Oakton Avenue Pewaukee, WI 53073 262.691.0322 Julie@shopthegreatroom.com

Credits Wall color: Pilgrimage Foliage, #2175-20,Flat Trim and Built-In Cabinet: Muskoka Trail, #974, Semi-Gloss Floor: Chocolate Candy Brown, #2107-10, Satin n Paint Benjamin Moore benjaminmoore.com n Painter Rob Hokenson HP Painting N15 W16564 Royal Ct. Germantown, WI 53022 414-640-1097 HPPaintPros@gmail.com HPPainting.com 36

2017 SHOWHOUSE FOR A CURE

20 3rd Floor Bathroom The Great Room Designers Julie Spillius, Owner Connie Gilsinger Laura Laitsch The Great Room 119 Oakton Avenue Pewaukee, WI 53073 262.691.0322 Julie@shopthegreatroom.com

Credits Wall color: Muskoka Trail, #974, Flat Trim, Chair Rail, Mirror Frame: Rosemary Spril, #2144-30, Semi-Gloss Floor: Chocolate Candy Brown, #2107-10, Satin n Paint Benjamin Moore benjaminmoore.com n Painter Rob Hokenson HP Painting N15 W16564 Royal Ct. Germantown, WI 53022 414.640.1097 HPPaintPros@gmail.com HPPainting.com

WISCONSIN BREAST CANCER SHOWHOUSE

20 Girlâ&#x20AC;&#x2122;s Room The Great Room Designers Julie Spillius, Owner Connie Gilsinger Laura Laitsch The Great Room 119 Oakton Avenue Pewaukee, WI 53073 262.691.0322 Julie@shopthegreatroom.com

Credits Wall color: Light Salmon, 2 175-60, Flat Inside Skylight: Muskoka Trail, #974, Semi-Gloss Trim: Barnwood, #CSP-115, Semi-Gloss Floor: Chocolate Candy Brown, #2107-10, Satin n Paint Benjamin Moore benjaminmoore.com n Painter Rob Hokenson HP Painting N15 W16564 Royal Ct. Germantown, WI 53022 414.640.1097 HPPaintPros@gmail.com HPPainting.com 38

2017 SHOWHOUSE FOR A CURE

20 Powder Room Modern Health and Living Magazine Designer Amanda Lewis Modern Health and Living Magazine Cedarburg, WI 414.659.6705 mhl@wi.rr.com www.modernhealthandliving.com

Credits Ceiling: Gray Cashmere, #2138-60, Matte n Paint Benjamin Moore benjaminmoore.com n Custom Mural Murals Your Way 888.572.0061 www.muralsyourway.com n Vases & Décor Bohemia W62 N587 Washington Ave. Cedarburg, WI 262.375.2700 bohemiahomedesign.com n Mirror Safavieh Safavieh.com n Wallcovering Graham and Brown grahamandbrown.com n Sconces Wayfair Wayfair.com n Antlers Pier 1 Pier1.com n Painting Di’s Painting and Staining Diana 414.659.6696

n Wallcovering Installation JoAnne’s Hangups JoAnne 262.377.0912

WISCONSIN BREAST CANCER SHOWHOUSE

n Hardware & Bath Accessories Bed, Bath and Beyond ww.bedbathandbeyond.com

20 Dining Room Boston Store Furniture GalleryDesign Studio Designers Carol Bergman, ASID Kimberly Streater, Allied ASID Boston Store Furniture Gallery-Design Studio 18615 W. Bluemound Rd.Brookfield, WI 53045 262.827.8898 Carol.Bergman@BonTon.com Kimberly.Streater@BonTon.com

Credits n Paint Benjamin Moore benjaminmoore.com Wall color: Montpelier, #AF-555, Eggshell Ceiling color: Steam, #AF-15, Eggshell n Painter PM Painting Patrick McNamee S70 W14919 Cornell Circle Muskego, WI 53150 414.510.2709 McNamee.P@gmail.com n Artwork David Barnett Gallery 1024 E. State St. Milwaukee, WI 53202 414.271.5058 DavidBarnettGallery.com n Light Fixture & Art Deco Sculpture Heritage Lighting W62 N572 Washington Avenue Cedarburg, WI 53012 Ashley Scarda 262.377.9033 www.antiquelights.com

n Tapestries & Floor Vases Andy Nunemaker n Chair Slipcover Duralee Fabric JHenrikson@Duralee1@aol.com www.Duralee.com n Black/White Cow Hide Adrienne Ognacevic n European Train Schedule Mike Ognacevic n Flow Blue Accessories Claudia Gavery

2017 SHOWHOUSE FOR A CURE

20 Morning Room, Butler’s Pantry and Hallway Residence Interiors

Designer Kerry Shannon Residence Interiors 612 N. Broadway Milwaukee, WI 53202 414-444-5010 Kerry@residencemilwaukee.com www.residencemilwaukee.com

Fritz Accents Designer Emmanuel Fritz Fritz Accents 1820 E. Bennett Avenue Milwaukee, WI 414-614-4958 fritzaccents@gmail.com www.FritzAccents.com

Credits Walls & Ceiling: Monroe Bisque, #HC_26, Satin n Paint Benjamin Moore BenjaminMoore.com n Custom Wall Aged Copper Wall Treatment Fritz Accents FritzAccents.com n Lucite Chairs Zuo Modern 222 Merchandise Mart Plaza Chicago. Attn: Stephanie

n Carpet Carpet Mill Store 1327 W. Lincoln Avenue Milwaukee 53215 414.384.0630 Julie Mayhew n Electrician David Bodoh n Roman Shade Fabric Magnolia Company www.magnoliaco.com n Artwork–Canvas Bass Structures BassStructures@gmail.com BassStructures.wordpress.com

WISCONSIN BREAST CANCER SHOWHOUSE

20 Kitchen i.e. Design

Designer Colleen Thompson i.e. Design 612 North Broadway Milwaukee, WI 53202 414-378-5569 colleenjt@icloud.com www.iedesignltd.com

Credits Wall & Ceiling Color: Monroe Bisque, #HC-26 n Paint Benjamin Moore www.benjaminmoore.com n Tile Backsplash Insulation & Supply Co. 1129 S. 41st Manitowoc, WI 54221 Ed Oswald 920.682.6353 Insulationandsupply.com n Backsplash Installation Qualita Ceramica 1806 Monroe South Milwaukee, WI 53172 Attn: Mike 414.840.8872 Mikea02@hotmail.com n Dining Chairs Crate & Barrel Mayfair Mall 414.258.9500 Attn: Michelle Crateandbarrel.com My inspiration for this kitchen was something classic yet unexpected. The back splash features classic marble and grass cloth in more contemporary patterns. Likewise the classic white cabinetry along the perimeter is paired with the simple, clean lines, and modern styling of the island . They complement and offer many options to decorating 42

2017 SHOWHOUSE FOR A CURE

20 Modern Family Room the Workroom Designer Amy Mueller the Workroom

4508 N. Oakland Avenue Shorewood, WI 53211 414-312-7819

amy@theworkroom-milwaukee.com theworkroom-milwaukee.com

Credits Wall Color: Simply White, #OC-117, Flat Trim Color: Simply White, #OC-117, Satin n Paint Benjamin Moore benjaminmoore.com

At the Workroom, we like clean lines and comfortable spacesâ&#x20AC;&#x201C; with a twist of quirk! We are happy to be a part the the 20th Anniversary Showhouse!

WISCONSIN BREAST CANCER SHOWHOUSE

20 Sunroom Laacke & Joys Designer Elyn Feinauer Laacke & Joys 19233 West Bluemound Rd. Brookfield, WI 53045 262.782.2960 efeinauer@laackeandjoys.com www.ljoutdoors.com

Credits Wall color: Sherwood Tan, #1054, Flat n Paint Benjamin Moore benjaminmoore.com n Table & Chairs Winston Furniture Company www.winstonfurniture.com n Area Rug Surya www.surya.com n Throw Pillows Elaine Smith Lake Park, FL 561.863.3333

2017 SHOWHOUSE FOR A CURE

20 Patio

Laacke & Joys Designer Elyn Feinauer Laacke & Joys 19233 West Bluemound Rd. Brookfield, WI 53045 262.782.2960 efeinauer@laackeandjoys.com www.ljoutdoors.com

Credits n Table & Chairs Winston Furniture Company winstonfurniture.com n Area Rug Surya www.surya.com n Umbrella & Base Treasure Garden treasuregarden.com n End Table/Ice Chest North Cape International northcapeinternational n Patio Flowers and Trellis Johnsonâ&#x20AC;&#x2122;s Garden Center 8504 WI-60 Cedarburg, WI 53012 262.377.2500 johnsonsgarden.net

WISCONSIN BREAST CANCER SHOWHOUSE

20 Hidden Spaces

Architectural Details of the 2017 Showhouse

2017 SHOWHOUSE FOR A CURE

Bachman Furniture is once again proud to partner with the Wisconsin Breast Cancer Showhouse. This year Bachmanâ&#x20AC;&#x2122;s is celebrating its 97th Anniversary and each year donates to Froedert and the Medical College of Wisconsin to help fight cancer. Â 6800 West Capitol Drive, Milwaukee, WI 53216 414-461-9000 bachmanfurniture.com joe@bachmanfurniture.com n

Mille Tesori interior design studio

Mille Tesori (a thousand treasures) offers complete interior design services for your home and business. We offer an exciting array of ideas, fabrics and color schemes. 10224 N. Port Washington Road, Suite D, Mequon, WI 53092 262.512.1771 milletesori@yahoo.com

WISCONSIN BREAST CANCER SHOWHOUSE

Continued from page 21

The ornate and unique plaster ceiling design of hops vines was crafted by master plasterer, Matthew Orlandini. The decorative element of the wall surface was created by palming, pushing the wet plaster upwards with the palm of the hand. A unique limestone fireplace graces the west wall of the dining room. The kitchen is a state-of-the art recent renovation opening to a family room with fireplace. The second floor can be accessed from the adjoining sun room via a spiral staircase created in 1988 when the home was repurposed into a two-family dwelling. Original oak cabinetry lines the secondfloor hallway leading to a bedroom with a fireplace of brick and oak highlighted with decorative corbels. The south facing windows in the newly-created master closet have a bank of leaded glass windows with exquisite diamond-shaped patterns. The third floor servant’s quarters have been remade into guest bedrooms and includes an original skylight and built-in storage. The large room on the third-floor originally served as the children’s playroom. The windows of the room were fitted with bars to prevent the children from falling out of a window. In 1995 a garage was constructed in the rear of the home. Because of the historical designation of the home and district, the garage needed to conform to the materials used in the home’s original construction. The

placement of the garage was also restricted to the rear, necessitating creation of a driveway along the south side of the home. Bricks from a patio outside of the dining room window were painstakingly removed and reused to restore the wall off the front porch. Clarence Falk joined his brother Herman in the newly formed Falk Corporation in 1901 and married Margaret Sawyer the same year. With several Falk and Sawyer family members living on Terrace Avenue, parties and dinners were a frequent occurrence. Anticipation of Christmas meant keeping the pocket doors to the living room closed for several days before Christmas morning. In 1921, Clarence and Margaret and their three daughters embarked on a tour of Africa and Europe. While in Egypt, the Falks witnessed the opening of King Tut’s tomb and while in France and Belgium, visited World War I battlefields. Clarence Falk served in World War I where his passion for aviation was fostered. After the war, he served on several committees investigating the feasibility of commercial aviation in the United States and was active in several attempts to make Milwaukee an aviation manufacturing center. He also structured a course on aviation offered at the Milwaukee School of Engineering. Because of his aviation pioneering, he developed a close friendship with Charles Lindberg. As part of Lindberg’s victory tour of the United States in 1928, the Falks hosted Mr. Lindberg for dinner in their home and also

relaxed with the Falks at their Apple Tree Farm in River Hills. The Falks civic and cultural contributions to Milwaukee were legendary. They were instrumental in bringing the Chicago Symphony Orchestra to Milwaukee for several performances each year. They were members of the Society of Allied Arts to foster music and drama and Clarence Falk chaired the Milwaukee County Community Fund, (now United Way) raising over one million dollars for Milwaukee’s charitable institutions. Both Clarence and Margaret were charter members of the Milwaukee Country Club. Margaret Falk, who experienced blindness later in life, was an active supporter of the Badger Home for the Blind and the Helen Keller Foundation. Margaret Falk continued to enjoy the charming home after Clarence Falk passed away in 1937 at the age of 67, selling it to Bauer and Hazel Bullinger in 1950. The Bullingers raised two daughters and a son in the home. Bauer Bullinger was a member of the Milwaukee, Wisconsin, and American Bar Associations and was the author of “Wisconsin Inheritance, Gift, Estate and Emergency Tax Law”, for many years a widely used tax manual. The Bullingers were active members of the Milwaukee Art Center and champions of the visual arts community. Bauer Bullinger died in 1968. Hazel Bullinger remained on Terrace Avenue until 1971 when she sold the home to James and Geraldine Arnold. When discussing the sale of the home, Mrs. Bullinger expressed a desire that the

Pinktacular Fashion Show & Luncheon

Thursday, October 5, 2017 at The Italian Community Center Bazaar featuring Artists, Artisans and Vendors. Bazaar opens at 10:30, Lunch and Fashion Show start at 12. Fabulous Raffle! Free parking. The Pinktacular event is a salute to all Survivors. For information, visit www.breastcancershowhouse.org

2017 SHOWHOUSE FOR A CURE

20 Past WBCS Showhouses

WISCONSIN BREAST CANCER SHOWHOUSE

home be sold to “someone with children.” Jim and Gerry Arnold were highly qualified to meet her request–they had eight children ages 2 to 17. Jim, from Brooklyn, NY, and Gerry from Sacramento, CA, met in the middle of the country at Marquette University, where they both majored in Journalism. She worked as a journalist in Sacramento and Washington, D.C. and later at St. Mary’s Hospital. Jim became a Professor of Journalism at Marquette, retiring in 1996, and now enjoys Professor Emeritus status. He wrote for the Catholic Herald Citizen and reviewed movies for the Milwaukee Journal. As movie buffs, the Arnolds hosted many Oscar night parties. The most memorable was in 1977, the same night Marquette won the Men’s NCAA Basketball Tournament. The Arnold family also enjoyed watching the July 4th fireworks and the U.S. Navy’s Blue Angels Flight Show on a small flat area above the bathroom and hallway of the third floor, accessing it through the third-floor bathroom window. In 1981, the Arnolds sold the home to real estate attorney Daniel Bruckner. Attorney Bruckner’s time in the home was spent remodeling, restoring, and refurbishing the home. He installed a new wooden roof, painted the exterior and created a formal, English garden in the rear. He converted the home to a twofamily residence, with alterations made to the rear of the first floor, including the installation of the wrought iron staircase adding access to the second and third floors. By vertically creating the

two family conversion, he kept the floor plan and the historical integrity of the home intact. In 1988, Nancy and James Hughes purchased the home from Attorney Bruckner. Nancy was in sales for National Business Furniture and James was Regional Sales Manager for U.S. Steel. After selling the home, the Hughes’ moved to California. The chain of title then passed from the Hughes’ to Mary and Robert Unkel in 1994. In relocating from Connecticut to Milwaukee, the Unkels searched for a home and area with historical significance and architectural diversity. A comfortable, cozy home for them and their daughter Kristin was also a top priority. Terrace Avenue included gothic, neoclassical, Victorian and Italianate architecture and a warm, friendly atmosphere. The Unkels found the Falk home on Terrace Avenue to be perfect. The Unkels were very much involved in the community and hosted an extraordinary event in the home benefitting Alliance Francaise de Milwaukee. The evening featured art work on loan from the collection of Dr. Alfred and Isabel Bader with musical entertainment provided by Milwaukee-area chanteuse, Robin Pluer. Mary Unkel was a marketing manager for Sprint, requiring her to travel to Kansas City, MO weekly. Bob was employed as vice president of sales and marketing for North Star Print Group. Subsequently, the Unkels’ established Unkel Management & Marketing Solutions, LLC, a business advising nonprofit organizations.

One day an unexpected knock on the Unkels’ door produced two descendants of the Falk family. Many stories and a film taken in 1929 of Charles Lindberg’s visit to Milwaukee were exchanged and the Unkels have a treasure trove of images and stories of the Falk family. Andy Nunemaker purchased the home from the Unkels in 2002. He replaced the roof with cedar shingles in 2008 and renovated the kitchen in 2012. Recently, one of the bedrooms was converted into a master closet and the master bathroom underwent a complete remodel. Andy is one of Milwaukee’s foremost entrepreneurs and philanthropists. He was born and raised in Milwaukee and after attending school and beginning his career elsewhere, he moved back to Milwaukee in 2002. A great number of nonprofit organizations have benefited from his philanthropic efforts. He has held fundraising events at the home for the Milwaukee Symphony Orchestra, the Milwaukee Art Museum, One Heartland, Valparaiso University, and Marquette University. Marvin Hamlisch performed a concert in the living room for the benefit of the Milwaukee Symphony Orchestra and Martin Landau received a Milwaukee Film Festival Award in the home. With several changes of ownership, the original footprint of the home has changed very little. This year’s interior and exterior design team have carefully incorporated their nouveau style into the backdrop of the home’s architectural history and ageless craftsmanship. n

Save the Date

for the 20th Anniversary

Tee Up for a Cure

Golf Outing and Gala Dinner Monday, August 13, 2018 1 p.m. Shotgun start Ozaukee Country Club 10823 North River Road, Mequon, Wisconsin 53092 Cocktails and silent auction activities begin at 5:30 p.m. with dinner and live auction to follow. $400/golfer Includes use of practice facility, lunch, 18 holes and dinner. $125/Dinner only For more information or to reserve your spot, please contact Jason Luther jluther@luthergrp.com/414.207.0233

2017 SHOWHOUSE FOR A CURE

20 2017 Give-Back Opportunities Benefit the Wisconsin Breast Cancer Showhouse. When you enjoy lunch, dinner or a snack, these businesses will give back to the WBCS.

café 1505 Eat Local

Jack Pandls WHITEFISH BAY INN

Help us fight breast cancer and prostate cancer. From june 3rd - June18th, bring in this book and we will donate 20% of your purchase to the WBCS.

CAFÉ CARES

(community activity responsibility)

You Dine, We Donate. Bring your Showhouse program and we will donate 20% of your check back to the cause. Our goal is to give all that we can, with as much excitement and vigor as possible, to as many important causes, because we can. Because we should.

www.cafe1505.com WISCONSIN BREAST CANCER SHOWHOUSE

Private Parties are welcome at Pandl’s Bridal Showers ~ Baby Showers Corporate Events ~ Funeral Gatherings Call us today to help make your special occasion a memorable one! 1319 East Henry Clay Street Whitefish Bay, Wisconsin 53217 (at the corner of Lake Drive) 414.964.3800 51

20 Wisconsin Breast Cancer Showhouse 2016 Showhouse Gala

June 11, 2016 was the evening for the Raise a Glass to Hope Gala at the 2016 Showhouse. The weather cooperated with a beautiful day and evening capped off with a spectacular sunset on Oconomowoc Lake. Mary and Dan Druml's spectacular home was the 2016 Showhouse and site for the gala!

2017 SHOWHOUSE FOR A CURE

20 20th Anniversary 2017 2016 Appreciation Dinner

Volunteers and Designers enjoying each other’s company after completing the 2016 events for WBCS. At the top: Check presentation by WBCS to the Medical College of Wisconsin for 2016.

WISCONSIN BREAST CANCER SHOWHOUSE

VIBRANT BODY COMPANY X WISCONSIN BREAST CANCER SHOWHOUSE

THIS BRA WILL CHANGE YOUR LIFE THE VIBRANT BRA IS WIRELESS, TOXIN-FREE, COMFORTABLE & SEXY

$20 from every bra sold the week of June 5th benefits Wisconsin Breast Cancer Showhouse

JOIN US FOR A NIGHT DEDICATED TO EDUCATION ABOUT BRAS & BREAST HEALTH WEDNESDAY, JUNE 7TH, 2017 5 PM â&#x20AC;&#x201C; 8 PM

Koehler Insurance Agency, inc.

315 N. Broadway, Milwaukee, WI 53207 Previously Kit & Ace, Third Ward

PO Box 7, Cedarburg, WI 53012 262.377.2000 https://vibrantbodycompany.com

2017 SHOWHOUSE FOR A CURE

20 Resources for the 2017 Showhouse ABC Kortsch Moving & Storage 414.276.9990 FURNITURE HANDLERS Anderson Painting 262.512.9492 PAINTER Bachman Furniture Milwaukee Joe@Bachmanfurniture.com Bachmanfurniture.com MIRROR Bass Structures BassStructures@gmail.com BassStructures.wordpress.com ARTWORK Bed, Bath and Beyond bedbathandbeyond.com HARDWARE & BATH ACCESSORIES Benchmark Handyman LLC 5916 N Green Bay Avenue Glendale, WI 53209 414.614.0237 benchmarksrvc@gmail.com benchmarkmilw.com PAINTER

Di’s Painting and Staining Diana 414.659.6696 PAINTING Distinctive Windows, Inc. N16 W22040 Jericho Drive, Unit #2 Waukesha, WI 53186 262.548.9899 DistWind@outlook.com CUSTOM PILLOWS Duralee Fabrics 49 Wireless Blvd. Hauppauge, NY 11788 800.275.3872 Dralee.com FABRIC FOR SLIPCOVER

Benjamin Moore Multiple Greater Milwaukee Locations benjaminmoore.com PAINT

Elaine Smith– Inconceivably Versatile Lake Park, FL 561.863.3333 PILLOWS

David Bodoh 414.345.0152 ELECTRICIAN Bohemia W62 N587 Washington Ave. Cedarburg, WI 262.375.2700 bohemiahomedesign.com VASES & DECOR

Elatia Property Services Geoff 414.870.4663 CONTRACTOR–DEMO, FRAMING, CARPENTRY

Boston Store Furniture Gallery Brookfield, WI Carol Bergman 262.877.8898 FURNITURE Brewster Home Fashions brewsterwallcovering.com To the Trade Only WALLCOVERING Carpet Mill Store Milwaukee Julie Mayhew CarpetMillStoreMilwaukee.com CARPET Closet Concepts Wauwatosa Dennis Myles Dennis@ClosetConcepts.com CLOSET SYSTEMS Crate & Barrel Mayfair Mall 414.258.9500 Attn: Michelle Crateandbarrel.com DINING CHAIRS

Customfit Installs,LLC Mike Aigner To The Trade Only WINDOW TREATMENT INSTALLATION David Barnett Gallery 1024 E. State St. Milwaukee, WI 53202 414.271.5058 DavidBarnettGallery.com ARTWORK

Elements East– The Warehouse 531 E Keefe Ave Milwaukee, WI 53212 414.409.3278 ElementsEastShorewood.com info@elementseast.com BENCH Ethan Allen 425 N. Moorland Road Brookfield, WI 53005 Jessica Bertoni 262.797.6872 EthanAllen.com FURNITURE Finishes of Design Chuck 414.840.4888 WALLCOVERING INSTALLATION Fritz Accents Faux & Decorative Finishes Emmanuel Fritz 414.614.4958 fritzaccents@gmail.com FritzAccents.com AGED COPPER WALL TREATMENT DECORATIVE FLOOR FINISHING Claudia Gavery ACCESSORIES–FLOWBLUE

Glass Frog Studio Jean Patton Glassfrogstudio.com ARTIST Graham and Brown grahamandbrown.com WALLCOVERING J. Miller Electric Paul Miller 512 South Park Street Port Washington, WI 53074 262.284.2646 ELECTRICIAN JoAnne’s Hangups JoAnne 262.377.0912 WALLCOVERING INSTALLATION Johnson’s Garden Center 8504 WI-60 Cedarburg, WI 53012 262.377.2500 johnsonsgarden.net PATIO FLOWERS & TRELLIS Johnston Wood Floors Pat 262.391.6160 johnstonwoodfloors@gmail.com johnstonwoodfloors.com FLOOR REFINISHING Kennedy Tile and Stone Josh 414.241.7135 TILE INSTALLATION Jack Klemen ARTIST KWK Electric Inc. Milwaukee 414.374.2076 kwkelectric@wi.rr.com ELECTRICIAN M&R Machining Germantown, WI 262.255.9685 STEEL FIREPLACE SURROUND Magnolia Company www.magnoliaco.com To the Trade Only ROMAN SHADE FABRIC Michael Zei Painting & Drywal 1660 N. Prospect Avenue Milwaukee, WI. 53202 262.880.9006 PAINTING CONTRACTOR & WALLCOVERING INSTALLATION Minasian Rug Company Minasian Rug Company 1244 Chicago Avenue Evanston, IL 60202 847.864.1010 camey@minasian.com www.minasian.com ORIENTAL RUGS & FINE CARPETS

Cherie Morfe 262.236.9821 CandCmorfe@gmail.com FINE ART PHOTOGRAPHER Murals Your Way 888.572.0061 muralsyourway.com CUSTOM MURAL North Cape International northcapeinternational END TABLE & ICE CHEST Andy Nunemaker ARTWORK TAPESTRIES & FLOOR VASES Adrienne Ognacevic ACCESSORY-COWHIDE Mike Ognacevic ACCESSORY–EUROPEAN TRAIN SCHEDULE Paris Texas To The Trade Only paristexashardware.com DRAPERY HARDWARE Betsy Benes Peckenpaugh 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com betsypeckenpaugh.com ARTIST C. W. Peckenpaugh 411 South Hawley Road Milwaukee, WI 53214 414.315.6902 peckenpaugh@sbcglobal.net cwpeckenpaugh.com ARTIST Madeline Peckenpaugh 1232 S. 10th Street Philadelphia, PA 19147 267.253.4509 madelinepeckenpaugh@ gmail.com madelinepeckenpaugh.com ARTIST Pier 1 Pier1.com ANTLERS PM Painting Patrick McNamee S70 W14919 Cornell Circle Muskego, WI 53150 414.510.2709 McNamee.P@gmail.com PAINTER Precision Electric of WI 414.255.5598 precisionelectricofwi@ gmail.com ELECTRICIAN Precision Wiring Tony Manvilla 414.688.3655 ELECTRICIAN

Qualita Ceramica 1806 Monroe South Milwaukee, WI 53172 Attn: Mike 414.840.8872 Mikea02@hotmail.com BACKSPLASH INSTALLATION Quiltmaster, Inc. To The Trade Only CUSTOM PILLOW FABRICATION Roman Electric 414.771.5400 CONTRACTORELECTRICAL, PLUMBING, HVAC Safavieh www.Safavieh.com MIRROR Stellas Salon and Spa 5050 West Vliet Street Milwaukee, WI 53208 414.443.2003 stellas5050.com BODY & BATH ACCESSORIES Surya Calhoun, GA 30703 706.625.4823 surya.com RUG Treasure Garden treasuregarden.com UMBRELLA & BASE Uncommon walls 411 South Hawley Road Milwaukee, WI 53214 414.315.2587 bbenpeck@icloud.com betsypeckenpaugh.com ARTIST, TROMPE L’OEIL and FAUX FINISHES Wayfair www.Wayfair.com SCONCES Winston Furniture Company winstonfurniture.com To the Trade Only TABLE & CHAIRS Augie Wolfe ARTIST the Workroom Shorewood Amy@theworkroommilwaukee.com theWorkroommilwaukee.com CHAIR & SCULPTURE Workroom Associates To The Trade Only DRAPERY FABRICATION Zuo Modern 222 Merchandise Mart Plaza Chicago Attn: Stephanie LUCITE CHAIRS

2017 SHOWHOUSE FOR A CURE

20 Showhouse for a Cure 2017 Index of Advertisers, Designers, Sponsors, and WBCS Research and Financial Reports Advertisers Bachman…………………………………………….47 Benjamin Moore……………………………….55 Boston Store……………………………………..59 Brewers Community Fund…………………6 calico…………………………………………………..47 Ethan Allen…………………………………………..4 Froedtert Hospital………………………………2 Koehler Insurance……………………………..54 Mahler/Sotheby’s……………………………….57 Medical College of Wisconsin……………8 Shorewest Realtors……………Back Cover Vibrant Body……………………………………...54 the Workroom…………………………………...54 Designers Bachman Furniture…………………………...25 Boston Store Furniture Gallery…………………………….40 calico…………………………………………....32, 33 Ethan Allen………………………………………..24 France Lavin Design……………….....23, 26 Fringe………………………………………………....31 Fritz Accents……………………………………….41 The Great Room………………35, 36, 37, 38 i.e. design…………………………………………..42 Kitchens by Design……………………..30, 34

LBD, LLC………………………………………….....29 Laacke & Joys……………………………...44, 45 La Lune Collection…………………………....22 Modern Health and Living………………..39 Nicholas Carl Design……………….....27, 28 Betsy Peckenpaugh…………………...32, 33 Residence………………………………………......41 the Workroom…………………………………....43 Showhouse 2017 Past Showhouses……………………………..49 Resources………………………………………….56 Showhouse Hidden Spaces…………....46 Showhouse History…………………………....21

WBCS Events Golf Event………………………………………….50 Pinktacular Event……………………………...48 WBCS Sponsors, Donors and Partners Community Partners…………………………..12 Donors………………………………………………….11 Friends………………………………………………...10 Give Back Restaurants……………………...51 In-kind Donations and Services…………11 Sponsors…………………………………………9, 10 Ticket Outlets……………………………………...12 Volunteers…………………………………………...12

WBCS, Inc. Breast Cancer Progress Report………….18 Christy Foote Fighter Award 2017…...20 Impact Report…………………………………......16 Investing in Research…………………………14 Message from WBCS Board Chair…….3 Prostate Cancer Progress Report……..19 Researchers Grants Report……………….15 Showhouse Dedication to the 2017 Honoree………………………....3 Financial Information for the Year ended December 2016…………….3

20th Anniversary Showhouse for a Cure 2017 Wisconsin Breast Cancer Showhouse Publisher Ellen Irion Creative Director Tim Starr Exclusively Yours Production Exclusively Yours David Patten

Contributing Writers Kay Brogelman Peggy LeBrun Jan Lennon Terese Manion Tommi Thompson Contributing Photographer John Kimpel

Advertising Sales David Patten delrey23@att.net Ellen Irion 3005kenwood@live.com 312.543.7967

Printer Marek Printing WBCS Website breastcancershowhouse.org

Showhouse for a Cure is published annually by WBCS, Inc., PO Box 170588, Milwaukee, WI 53217. Telephone (414) 297-9152. Email: showhouse@mcw.edu. All rights reserved. Any reproduction in part or in whole is prohibited without written permission. WBCS, Inc. is an all-volunteer, non-profit 501(c) (3) corporation. Our mission is to support early stage breast cancer and prostate cancer research at the Medical College of Wisconsin.

2017 SHOWHOUSE FOR A CURE

PROUDLY SUPPORTING THE BREAST CANCER SHOWHOUSE SINCE 2001

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EHO