Frederick's Strategy Guide I

INTRO 1

VISUAL STRATEGY GUIDE

FREDERICK’S

VISUAL STRATEGY GUIDE

PRINTED BY BLURB INC. 580 California St # 300, San Francisco, CA 94104

A digital version of this visual standard guide book is available online at femaleambition.com.

www.blurb.com

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopy, recording or otherwise, without the written permission of Frederick’s Inc.

First Published in 2015

Designed by Esmeralda Ruiz Printed in the United States of America.

FREDERICK’S

VISUAL STRATEGY GUIDE

S T R AT E G Y G U I D E

Yoko Ono is a multimedia artist who became known worldwide in the 1960s when she married Beatles front man John Lennon. She is a feminist, artist and anti-war activist.

I just want to be healthy and stay alive and keep my family going and everything and keep my friends going and try to do something so that this world will be peaceful. That is the most ambitious and the most difficult thing, but I’m there trying to do it.

— Yoko Ono

TA BL E OF

CONTENTS

01\

O UR O R I GIN S

01

02\

NEW H OR IZON S

9

Brand Introduction, History of the Brand and Its Innovations,

Frederick’s Evolution, Our Past and New Priorities, Mission Statement

03\

Our New Audience, Current and Future Competitors

Information Source, Photography Source

O UR C O M M U N IT Y 2 1

SOU R CES

52

S T R AT E G Y G U I D E

01

OUR ORIGINS 1

OUR ORIGINS

S T R AT E G Y G U I D E

BRAND

INTRODUCTION Frederick’s of Hollywood prides itself for once being a leading lingerie brand that redefined the purpose of undergarments. Frederick Mellinger was a brilliant designer that saw undergarments with a purpose. He revolutionized the lingerie industry and enhanced women’s physical attributes at the same time.

OUR ORIGINS 3

In 1946 Melinger, the founder, did some market research by asking his army buddies how pin up girls would look more attractive. His conversations with older male soldiers and visual research consisting of pinup pictures and illustrations made him realize that the current fashion trend for women’s lingerie was covering the female body rather than enhancing it.

He believed that undergarments should enhance and show off the female body.

His time in Europe exposed him to contemporary ways of designing lingerie and it influenced heavily in his fashion designs. American lingerie at the time consisted of baggy white long nighties that would cover the body. Mellinger changed this by implementing his ideas and made a new line of lingerie that was sensuous and sophisticated. These new black nightgowns, reveling panties and bras were not accepted into the industry as well as he had hoped.

Mellinger opened a small mail-order business in New York City titled Frederick’s Of Fifth Avenue.

Unfortunately, the New York market was not ready for his lavished and risque designs. Many of his designer peers saw them as too vulgar and at one occasion he was fired for them. I order to find a more welcoming audience he moved his business to Southern California where it was renamed Frederick’s of Hollywood.

S T R AT E G Y G U I D E

HISTORY OF THE BRAND &

ITS INNOVATIONS Mellinger relocates to Hollywood, California and designs the first padded bra.

He brought back the bikini from France and sold out within a week. Women were arrested for indecent exposure making Frederick’s of Hollywood the new hot place to purchase sexy clothing in Los Angeles.

The company is incorporated as Fredericks Of Hollywood Inc.

The company launches an on line shopping site.

Investment bank Knightsbridge Capital Corp. takes Frederick’s private in a $66.6 million leveraged deal.

The company goes public but the Mellinger family continues to own majority of the stakes.

“Rising Star” was the first push-up bra designed and ready for purchase.

1946

1947

1948

Mellinger establishes a mail-order lingerie business in New York City called Federick’s of Firth Avenue.

1951

1952

The company suffers a net loss for the year, its first ever, Mellinger retires.

1958

1962

1972

The push-up bikini was first designed.

The first retail store opens in California.

The first padded griddle was designed and ready to be purchased.

1981

1984

1985

1990

1996

1997

1999

Mellinger dies in Los Angeles at the age of 76. The company has 160 Frederick`s retail outlet stores operating in 34 states.

George Townson in brought on board as chairman and CEO and launches a “desertification.”

The first thong panties were designed and offered at the stores.

Linda LoRe is named president and CEO.

OUR ORIGINS 5

Frederick’s becomes a leader in the integration of men in the feminist movement.

Knightsbridge sells the company to investment firm Wilshire Partners, burdened by debt. Company files for chapter eleven bankruptcy.

The company emerges from bankruptcy under the majority ownership left by Credit agricole.

This is the last profitable quarter since 2007

2000

2001

2003

The company filed for bankruptcy

2004

2007

2011

Harbinger took the company private in December 2013 in a deal that valued the retailer at $11 million

2012

2013

2015

Salus Capital Partners, gave $24 million credit

Company reports Q2 loss of $0.08, versus a loss of 18% reported for the same period a year ago Frederick’s of Hollywood is a feminine perfume is launched. Created by perfumers James Krivda and Marvel Fields.

2020

The company receives a humanitarian award for its support and empowerment of the modern women.

2022

2025

Top leading female intrapreneurs buy out the business. They re-brand the company by going back to its origins. Their focus is on enhancing modern women’s attributes.

94 stores across the country, closed succumbing to “mismanagement over the past decade.” announced that it would only sell online.

S T R AT E G Y G U I D E

Kathleen Kennedy is an American film producer. In 1981, she co-founded Amblin Entertainment with Steven Spielberg and Frank Marshall.

OUR ORIGINS 7

Believe and set your sights on the fact that you can do it. It’s certainly a goal any woman can have, just like any man.

— Kathleen Kennedy

S T R AT E G Y G U I D E

02

9

NEW HORIZONS N E W H O R I ZO N S

S T R AT E G Y G U I D E

FREDERICK’S

EVOLUTION

Frederick’s has evolved with its audience and is now In the past sixty-nine years the brand forgot its innovative focusing on enhancing women’s self empowerment beginnings and struggled keeping up with the transformation of American women. Frederick’s vintage designs and mentality through fellowship, philanthropy and beauty. are not enough to keep the modern women interested. Today’s empowered female knows that her intellect, feminine intuition and experience, are her most powerful attributes.

After a thorough makeover from the inside out, Frederick’s will once again be the innovator it use to be. By offering products and services that focus on real issues young women deal with on an everyday basis. Through much research and several case studies the company realized that women are emotional and social beings that naturally empower, support and care for those around them.

Understanding the modern women’s needs, characteristics and expectations caused the brand to re-organized its priorities, change its goals and prepare for a future were women are empowered by their achievements not their bodies.

11

Frederick’s is now focusing on giving young women the tools to The brand even though it has evolved with its audience it has create meaningful relationships with those around them. Members not forgotten its beginnings. Frederick’s is not shying away from will expand their skill on working with groups and learning the being a sexual brand but rather embracing it, by educating true meaning of fellowship. All these educational possibilities will its audience on how to safely explore their sexuality. All three take place through events, conversation groups, camps and even sections of the brand will cover a part of sexual education international trips. Our fellowship section is international, uniting whether its talking about it in conversation groups, offering American girls with those that live in developing counties. contraceptive products or donating first period and bra kits to Expanding to an international level has allowed the brand women in developing countries. Frederick’s believes that women to encourage a larger female population. The brand is now sup- should have access to these resources as a basic human right in porting countries with women who struggle to get an education, order for them to feel comfortable, healthy and beautiful. find reliable health care and find a place that are safe to express Beauty, as the brand understands it, is a mixture of mind, themselves. The philanthropy section of the brand supports body and spirit. The third main objective of the brand is to help these young women by offering a safe haven to learn skills, find young women understand the true meaning of beauty and find health care support and connect with other young women who their own inner beauty through events, products and services. are working to better their lives.

The brand has grown and evolved into three sections that narrow down to making young women feel empowered, confident and leaders of their own lives.

S T R AT E G Y G U I D E

PAST PRIORITIES

13

N E W H O R I ZO N S

S T R AT E G Y G U I D E

TODAY’S PRIORITIES

15

N E W H O R I ZO N S

SR F TE RD AT EE RG I CYK G ’ SUSI D TR E AT E G Y G U I D E

MISSION

STATEMENT We will empower young women, celebrate their ambitions, applaud their strength and encourage them to defy today’s stereotypes so that their future selves can reshape conversations, live with a purpose and change the lives of those around them.

TE N AC IT Y VISION

PH I L A NTH RO PY

F E LLOWS H I P

B E AUT Y

H U M I LIT Y

R E S P O N S I B I LIT Y E M P OW E R M E NT

S T R AT E G Y G U I D E

Ava DuVernay is the filmmaker behind ‘Selma,’ which chronicles Dr. Martin Luther King, Jr.’s leadership in the struggle for voting rights. She is the first African-American female director to receive a Golden Globe nomination. She is a screenwriter, director, and documentarian.

NEW HORIZP 19

Be passionate and move forward with gusto, every single hour of every single day, until you reach your goal.

— Ava DuVernay

S T R AT E G Y G U I D E

03

OUR COMMUNIT Y 21

OUR COMMUNITY

S T R AT E G Y G U I D E

OUR NEW

AUDIENCE The main target audience consists of teenage girls and young adult women who want to be community leaders, who dream about changing the world and strive for a better future for the female population.

Frederick’s empowers and supports young women from the ages The main target audience are international community focused of fourteen to twenty-four. Those are the prime years to guide on doing good and elevating women to higher ranked and more young women into being leaders of their communities and take influential positions. The brand focuses on both American young control of their lives. The goal is to help them grow and meet their women and international. Knowing that whenever those two own goals as well as influence them to do charity work, teach vastly different worlds unite conversations start, a movement of others what they have learned and give them the tools to have unity is created and a chance of real change appears. The parents, healthy relationships with their friends and family members. volunteers, teachers and young women are the core form of The brand strives for a future where women are world energy, inspiration and who really make the brand come a live. leaders, educators and philanthropists. Some of the biggest contributors are teachers, schools, mothers and fathers who believe in the brands vision and support their children by purchasing memberships to our centers, help other young women in developing countries through donations and donate their time to better this world through our services.

23

INTRO

S T R AT E G Y G U I D E

K ATH E R I N E C R AW FO R D 45 Y E A R S O LD

N E W YO R K , N Y

M OTH E R O F T WO

Katherine wants her daughter to be able to learn that there is a bigger world out there than the one her family has provided for her. She knows that her family is economically stable and has no worries about her daughter’s education but she does want her young girl to contribute. Katherine came from a low income family which made her work very hard for what she has today.

Her goal is to make her daughter feel proud of herself, give her the tools to be self sufficient and push her to be a leader in her own community. So, that when she is in college or in the work force she is not intimidated by life and its challenges. The more she makes a difference in the lives of the people around her the more confident and sure of herself she will be. Most importantly Katherine wants her daughter to be an outstanding citizen one that her family can be proud of.

S TAY AT H O M E M OTH E R

•

Katherine mother of a fifteen year old girl and a eighteen year old boy.

•

Comes from a low income background and would like to have her daughter be proud of what she earns and not expect the world to give her what she wants.

•

She runs charity events with a few women from the community golf club which the whole family has a membership.

•

Katherine is a stay at home mother and runs her own cosmetics business from home.

OUR COMMUNIT Y 25

•

She wants her daughter to be confident, goal oriented and a leader in her community.

•

On vacation the family goes together to a foreign country to expand their children’s horizons and learn about other cultures.

•

While the kids are at school Katherine’s daughter attends dance competitions and gets tutoring on the side to prep for SATs.

•

Katherine wants her daughter to step away from her comfort zone and have her help other girls like her. So that she values what she has and grow a love for helping others.

•

She is currently looking for camps, big sister type groups to give her daughter a feeling of purpose and boost her confidence with more than just materialistic objects.

•

Katherine would like to get her daughter and her cousins involved in more charity events and community service but hasn’t found a group that is for teen girls and that supports the idea of pushing them into leadership.

S T R AT E G Y G U I D E

L A M A RCUS H A RV E Y 4 0 Y E A R S O LD

S E AT T LE , WA

FATH E R O F T WO

Lamarcus lives in Southern California with his partner in a nice community. They are very much involved in the lives of their children and hope to be the best parents possible. They know that their family is different and communication is key in order to keep some sort of harmony within their household.

Now that their children are young their are thinking about the types of schools and after school activities their kids may need to attend as they grow older and their needs change. Their biggest worry is that their daughter will not have enough of a female influence in her life. They are looking into including her in big sister programs where she could look up to another female that will be there for her and be ready to answer fer questions. They also would like to find safe conversations groups where she can communicate with other women. That way she feels empowered and finds a way to connect to positive female role models.

F I N A N C I A L A DV I S O R

•

Lamarcus and his partner are fathers of an adopted boy and a girl who are growing fast and are soon going to phase puberty.

• There hasn’t been anything he can’t handle until now that his two kids are maturing and heading towards puberty.

•

He fears that he won’t be able to answer his daughter’s questions about puberty and all that comes with this new phase of her life.

•

Both him and his partner worry that she won’t have a constant female role model to look up to and it will affect her development.

OUR COMMUNIT Y 27

•

Lamarcus doesn’t have any close relatives to ask them for help. It would be nice to have someone help him with such intimate topics.

•

He is hoping that school, friends and a female counselor will be able to help them through this educational process.

•

In the past year, he has been reading all the books he can find on the topic to prep himself for those questions.

•

Lamarcus is currently looking into physical education to provide better care of his family’s body and mind.

•

He is worried about the questions his daughter will ask him. Most of all he wants to be prepared to answer her questions and help her purchase the products she needs to be comfortable and healthy.

S T R AT E G Y G U I D E

PE R L A GA LVÁ N 1 8 Y E A R S O LD

C A N C U N , M X

T WO S I B LI N G S

Perla’s mother is a hotel manager and her father grows avocados in their own land and exports them to the US. The whole family is focused on being healthy and being one with the world.

Her hobbies include cooking, doing yoga, surfing and hanging out with friends. Perla is about to move out and go to college in the states. She hopes to find a group of like minded girls who take care of themselves, the world around them and still know how to have fun.

Her parents have been taking Perla and her two siblings to a nearby orphanage every week and during the holidays they donate food and toys. She has been helping her community for a while now because of her parents influence but is a bit worried about the community she will be joining soon. She wonders if she will be able to find a club or school group that she can be a part of that believes in the power of loving oneself and others.

F R E S H M E N AT U C B E R K E LE Y

•

Perla is the oldest of three siblings. She has a younger sister that is seventeen and a younger brother who is ten.

•

She is originally from Cancun, Mexico.

•

Her mother is a hotel manager and her father is a avocado grower and exporter.

• The whole family believes in being healthy both in mind and body.

OUR COMMUNIT Y 29

•

She has been practicing yoga for many years and eat very healthy.

•

Perla is currently in a transitional stage where she is moving from Mexico to the US to study international relations.

•

She wants to find a club or a place where she can connect with other girls who are into fitness, healthy eating and helping others. In her eyes it helps her soul be at peace when she gives a helping hand.

•

She would like to keep working on her yoga skills but not in a studio. Perla has learned all she knows by practicing yoga in nature.

•

Her family has taught her to help children and mothers in need since she was a young girl.

•

While she is in college she plans to expand her communication skills and be able to network with strong women that could be her mentors or be able to learn from by interning.

S T R AT E G Y G U I D E

CA R L A C R AW LE Y 3 0 Y E A R S O LD

WA LD O R F, M D

S I N G LE , N O K I D S

Carla is a strong female who has gone to college been in the workforce and is making a name for herself. She is currently teaching documentary photography in her community college and is a surprised by those high school students who are taking her class how little they know about the world outside of their own personal worlds.

She wants to create a class where college students and herself teach an art form to teens from bad neighborhoods in order to keep them off the streets and be able to express their heart ache in a less aggressive manner. The only thing holding her back is finding a program that supports her ideas. She wants more young women out there teaching art with a purpose of healing and not just to perfect a skill.

P H OTO G R A P H E R & A R T E D U C ATO R

•

Carla is a photographer and teacher at a community college where she teachers high school and college students.

•

She focuses on documentary photography.

•

She would like to create an educational setting where art was used as a way to deal with personal problems. Focused on low income teens in urban American areas.

OUR COMMUNIT Y 31

•

Carla’s biggest problem is finding facilities and educational setting that would support her ideas, getting funding to get them started and gathering strong teen leaders that could teach the classes.

•

She would also like to create a photography program focused on helping, supporting and promoting young female documentary photographers. That help spread news through imagery and art.

•

It is very important for her to make a change in the world today so that when she has a daughter or son. They will be coming into a world where teenagers and young college students will be able to make a difference in the world and not only focus on school.

S T R AT E G Y G U I D E

VA N E SSA K I N G 1 5 Y E A R S O LD

PA LO A LTO,C A

O N LY C H I LD

R E S H M E N I N H I G H S C H O O L

Is currently in high school thinking about what colleges she is going to apply to in her Jr. year. Her family is very small being that it only consists of herself and her mother. Her parents divorced when she was a very young girl. Vanessa has had a strong female role model her whole life and would like to be one to someone else but she has no siblings. During Christmas Vanessa and her mother work at Soup Kitchens in the city and one summer they went to Africa to help other girls like herself.

•

Vanessa is a freshmen in high school who takes school very serious and takes on big activities that help her community for the fun of it.

•

Her time is spent doing homework, hanging out with friends and making art at her mother’s photography and painting studio.

She wants to keep doing these types of charitable actions but it’s hard to find the time and a supportive community that is constant and willing to help others. It is especially hard for her to find girls like herself who are interested in helping those in need rather than focusing on themselves. Vanessa feels a sense of pride and self confidence whenever gives back to her community.

•

She has a great relationship with her mother and both are very close.

•

Vanessa loves to travel and do charitable work, especially in developing countries.

OUR COMMUNIT Y 33

•

She hopes to help younger girls find the love to giving and helping like she has.

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Her biggest learning experiences are when her mother and her travel to other countries.

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In times of stress and hardship she wishes that there would be a places to talk to girls like herself and get things off her chest.

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She wants to do the same but with a group of girls her age.

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Vanessa hopes to be able to make a difference in her community and some day help out the world through science or an invention that can help feed the poor and the hungry.

•

Her mother and Vanessa are looking for a place that could teach her leadership skills that she can use in college, life and in the workforce.

•

Because of her mother Vanessa has learned many art mediums. She would like to teach them to other kids but hasn’t found a place that could provide the space or hire her to do so.

S T R AT E G Y G U I D E

SA M I R A I BO R E 1 3 Y E A R S O LD

N I G E R , A F

H A S A T W I N B OTH E R

Samira aspires to be like one of those girls who comes and teaches her and her friends about math, english and science.

She is very happy when people from other countries come and bring them water, food and medicine. Especially now that she is also being educated on physical education and understanding her body. That short class made her understand a lot about herself. She wanted to learn more and be able to help other girls learn too. So that they don’t feel ashamed of what their bodies are going through.

With the little bit of help that these people bring it makes a world of difference for Samira and the women in her community.

It keeps them in school longer, makes them comfortable and allows them to live their lives in a healthy way. By allowing them to go to school, women grow a sense of pride, self love and grow up to be strong women who support their communities.

C U R R E NT LY A Y E A R B E H I N D AT S C H O O L

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Ms. Ibore lives in a remote place in Niger Africa where her village is run by men.

•

She is currently going to school with her twin brother but she is one year behind him.

•

Last year Ms. Ibore went through puberty and it caused her to miss classes.

OUR COMMUNIT Y 35

• A lot of her friends where held back a year in school because of them growing up and dealing with their menstruations discomforts.

•

Ms. Ibore is upset about missing school but there isn’t much she can do about it.

• There are many times Ms. Ibore wants to talk, ask questions about her health and changes she is going through, but there isn’t anyone to talk to.

•

She dreams about becoming a doctor one day to help the people in her village.

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When she isn’t in school she helps her mother take care of her kid brothers and clean their home.

S T R AT E G Y G U I D E

YI CHIANG 4 0 Y E A R S O LD

H O U S TO N , T X

M OTH E R O F T WO

H E LI CO P TE R PA R E NT

Yi wants both her children to be safe from harms way. Her goal is to have them go to college, find a good job, get married and have them close to her as much as possible. She migrated to the United States to give them a brighter future. One that was better than hers but she worries that being in this country might harm them by taking them away from the Lord and exposing them to things she does not approve of.

• Yi has been a devoted Christian her entire adult life and believes in implementing that into her family.

That is why she never let them go to camp or leave on two day field trips because she wouldn’t be able to watch them while they were away. Her husband agrees with her views and makes sure that their eldest son is always keeping an eye on their daughter. In Ms. Chiang’s house them men rule and the women follow. Not because they are oppressed but because that is there custom. A man is meant to lead and women are meant to help their families and men grow.

• There is no room for any sort of bad words and derogatory comments in her household.

•

She believes that a good women takes care of her children and husband. Plus makes sure that they will always be close by.

OUR COMMUNIT Y 37

N OT O U R AU D I E N C E

• Yi fears the day her children leave for college.

• •

Her biggest fear is that her daughter or son might be influenced into making bad decisions.

Both of her children signed a document that promised hey were going to practice abstinence until marriage. There has never been sex education conversation with in the household.

•

In her eyes God is always watching and its wise, to be on ones best behavior.

• Yi wants her children close to her so that she can keep an eye on them and make sure they are on the correct path to a good sinless life.

•

She will only help those with her own religious beliefs because it is immoral to help those who worship other gods.

S T R AT E G Y G U I D E

JENNIFER MEYER 45 Y E A R S O LD

B E R K E LE Y, C A

M OTH E R O F O N E

FA S H I O N D E S I G N E R

Jennifer is an independent woman who has very little female friends. Her time is booked between being a mother, wife and business women. Owning her own business takes up most of her time but she doesn’t have anything to worry about since her daughter is always busy and has someone taking care of her at all times.

• Jennifer has a teenage daughter, Jenny, and owns her own business.

•

Her work consumes her weekdays and the weekends are reserved for e-mails as well as her daughter.

She wants Jenny to focus 100% on getting into an big name college when she gets to that point. Right now extra curricular activities and her grades are of the utmost priority. There isn’t much room for anything else. There are a few community projects they do together to add onto her college application but giving to others is really not a big part of their lives. Their main goal is college and meeting certain set goals.

•

Both Mr. and Ms. Meyer are both great examples of people that work hard for their dreams and achieve them as a young age.

OUR COMMUNIT Y 39

N OT O U R AU D I E N C E

• Jennifer has hired a cook and a caregiver for the time she spends apart from her daughter.

• Jennifer gave Jenny permission to date as long as she is responsible and communicates with her.

•

•

She talks to Jenny openly about how her body will change, now that she will soon go through puberty. Her biggest worry is that she wont understand what it means to be a woman and how her life will slowly begin to change.

For those rare occasions when Jennifer doesn’t know where Jenny is, she tracks her iphone.

• The main goal now is to get her daughter into a respectable college. Grades and extra curricular actives are a priority.

S T R AT E G Y G U I D E

Stand-up comic and actress Amy Schumer is best known for creating the hit show ‘Inside Amy Schumer’ and the 2015 movie ‘Trainwreck.’

OUR COMMUNIT Y 41

I will speak and share and f*ck and love and I will never apologize to the frightened millions who resent that they never had it in them to do it. I stand here and I am amazing, for you. Not because of you. I am not who I sleep with. I am not my weight. I am not my mother. I am myself. And I am all of you, and I thank you.

— Amy Schumer

S T R AT E G Y G U I D E

CURRENT AND FUTURE

COMPETITORS In order to keep moving forward and learn from the example of others, Frederick’s keeps an eye on and at times has supported its competitors.

BEAUT Y ALISON RAFFAELE is a top-shelf cosmetic company made from vegan ingredients. Bonus: The paraben and toxin-free formulas are healthy for the environment and your skin. They do not test any of their products on animals.

SHEA TERRA ORGANICS sources ingredients directly from local African communities, Shea Terra aids indigenous groups in their efforts to lift themselves out of poverty. And the brand helps the environment by preserving natural habitats through sustainable farming practices.

BEEKIND is a luxury bath and body brand that donates a portion of net profits to honey bee research at the University of California. YELLOWBERRY offers bras, underwear, lounge and athleticCLARK’S BOTANICALS founded by Francesco Clark’s. His inspired apparel exclusively for girls with an extra boost of personal history formed not just the foundation for his award- confidence to encourage them to dream big and know they have winning skin care line, but its philanthropic side as well. Today, his the support to do anything in the world. company donates a share of its profits to the Christopher Reeve Foundation, which funds research on spinal cord injuries.

YES TO™ has taught us a thing or two about the beautifying powers of produce (carrots, grapefruit, blueberries)—but DAVINES are on a multi pronged mission to leave the world they’re also intent on sharing the wider virtues of fruits and cleaner than they found it. To name just a few initiatives: eco- veggies. The Yes To™ Seed Fund helps build community gardens friendly packaging, a commitment to clean energy and energy around the globe, helping kids have a healthy lifestyle. off-setting, and their annual Sustainable Beauty Day.

OUR COMMUNIT Y

NONPROFIT

43

FREDERICK’S

YES TO

INTERNATIONAL

BEEKIND

DAVINES

U.S.

SHEA TERRA ORGANICS YES TO

CLARK’S BOTANICALS

YELLOWBERRY ALISON RAFAEL BEEKIND

PA ST DAVINES

FREDERICK’S

YELLOWBERRY

SHEA TERRA ORGANICS

YES TO

PROFIT

ALISON RAFAEL

CLARK’S BOTANICALS

PR E S E NT

S T R AT E G Y G U I D E

PHILANTHROPY GIRL EFFECT is working hard to break the cycle of inter generational poverty. They achieve this by connecting with girls with other girls in order to have a mutual way of sharing knowledge and teaching each other. For over a decade, the NIKE Foundation, inspired by Nike’s belief in human potential, has been investing in girls. In 2008 the NIKE Foundation, in collaboration with NoVo Foundation, United Nations Foundation and other partners, launched the Girl Effect movement.

GIRLS FOR CHANGE give thousands of girls different types of opportunities to participate in community teams. The program identify challenges in their communities, then they let the girls design and implement creative solutions to address the problem as a team. Each team has two women coaches to guide and support the girls through the project. This is a free after school program.

GIRLS INC started in New England during the Industrial Revolution because of the evolution of the working class where young women who had migrated from rural communities in into urban area that offered available job opportunities in textile mills and factories. This program develops ways to encourage girls to take risks and master physical, intellectual and emotional challenges. Some of the most important programs address math and science education. As well as pregnancy and drug abuse prevention, media literacy, economic literacy, adolescent health, violence prevention, and sports participation.

GIRLS ON THE RUN is a non-profit organization dedicated to teaching every girl that she has limitless potential and is free to boldly pursue her dreams. Running is used by Girl On The Run to inspire and motivate girls. It encourages lifelong health and fitness, so that htye can build confidence through accomplishment.

IDEO.ORG was created out of the global design and innovating firm IDEO, IDEO.org is a nonprofit dedicated to applying humancentered design to help low income communities through out the world and in the U.S. LIVE YOUR DREAM is sponsored by Soroptimist, an international women’s organization that focuses on to improving the lives of women and girls through projects that effect fundamental economic and social change. Some of the opportunities to become involved do suggest distributing materials, which are available for purchase.

WOMEN THRIVE is a leading nonprofit organization bringing the voice of women around the world directly to politicians in Washington, D.C. They work to empower women so their perspectives and solutions shape local, national, and global policies to help women break free from poverty, violence, and inequality.

They base their work on the realities low income women face everyday, partner with locally based organizations, and create powerful partnership to move forward in the interests of the women and girls they represent.

OUR COMMUNIT Y

NONPROFIT

45

GIRLS INC. IDEO.ORG FREDERICK’S

WOMEN THRIVE

GIRLS ON THE RUN GIRLS FOR A CHANGE

GIRLS INC.

IDEO.ORG

WOMEN THRIVE

GIRLS FOR A CHANGE

GIRLS ON THE RUN

INTERNATIONAL

U.S.

LIVE YOUR DREAM

GIRL EFFECT FREDERICK’S

PA ST GIRL EFFECT

LIVE YOUR DREAM

PROFIT

PR E S E NT

S T R AT E G Y G U I D E

FELLOWSHIP AMERICAN HERITAGE GIRLS is focused on developing the character of the young girls. The organization focuses on embracing Christian values and supports families to involve themselves in the organization and the lives of their children. The programs i separated in to six different “Frontiers of skills� in order to give its members a well rounded educations.

BIG BROTHERS BIG SISTERS is a program where kids are partnered with mentors that will help them make good decisions and are good influences in their young lives. It is now known at the biggest donor and volunteer supported mentoring program in the world.

GIRL SCOUTS is about a hundred years old with 2.7 million members which include adults and young girls. Its mission is to encourage young girls to be confident and have good character to make the world a better place for all. They do charity work, sell cookies and grow long lasting relationships.

P.E.O. SISTERHOOD was established in 1869 by a group of friends who went to Iowa Wesleyan College. Their mission is to promote educational opportunities for women, education continues to be the primary philanthropy of the P.E.O. Sisterhood.

In fact, the P.E.O. Sisterhood proudly sponsors no less than six international philanthropies, or projects, designed to help women with their own personal educational goals.

BOYS & GIRLS CLUB is ready to help young boys and girls get off the streets. Club programs and services promote the YMCA focuses on helping and uniting communities throughout development of boys and girls by creating a sense of, usefulness, the United States. It was been community centered for almost belonging and influence.

160 years. Aimed to develope youth, promote healthy living and FEMINISTS FOR LIFE was founded in 1972, their efforts are enforce social responsibility. This program is not just for young shaped by the core feminist values of justice, nondiscrimination, girls and boys but for the whole family. and nonviolence. Feminists for Life of America continues the tradition of early American feminists such as Susan B. Anthony, who opposed abortion.

OUR COMMUNIT Y

NONPROFIT

47

YMCA

BBBS BOYS & GIRLS CLUBS

FREDERICK’S

P.E.O SISTERHOOD

YMCA FEMINIST FOR LIFE

P.E.O SISTERHOOD

FEMINIST FOR LIFE

BBBS

INTERNATIONAL

U.S. AMERICAN HERITAGE GIRLS BOYS & GIRLS CLUBS BOYS & GIRLS CLUBS

PA ST GIRL SCOUTS

GIRL SCOUTS FREDERICK’S

AMERICAN HERITAGE GIRLS

PROFIT

PR E S E NT

S T R AT E G Y G U I D E

Natalia Mikhailovna Vodianova, nicknamed Supernova, is a Russian model, philanthropist and occasional film actress. She is well known for her rags to riches life story and for her eight-season, seven-figure contract with Calvin Klein.

OUR COMMUNIT Y 49

When you are at the bottom, you find beauty in such little things, and goodness in such little gestures. When I compare any struggle today to ones that I may have had in my childhood, there is nothing that can bring me down.

— Natalia Vodianova

S T R AT E G Y G U I D E

S T R AT E G Y G U I D E

INFORMATION

SOURCES

CH A P TE R 1

CH A P TE R 2

Unknown. nytimes.com. Frederick Mellinger, 76, Founder Of Frederick’s of Hollywood Chain. November 2015.

Lutz, Ashley. businessinsider.com. How Victoria’s Secret killed Frederick’s of Hollywood. November 2015.

Lutz, Ashley. businessinsider.com. How Victoria’s Secret killed Frederick’s of Hollywood. November 2015.

Stephanie, Gleason. wsj.com. Fredericks of Hollywood Can Move Ahead With Authentic Bid. December 2015.

Unknown. fastcodesign.com. Racy Lingerie Retailer Frederick’s of Hollywood Shutting A Third Of Its Stores. November 2015.

Randazzo, Sara and Rizzo, Lillian. wsj.com. Frederick’s of Hollywood Shutting a Third of Stores. December 2015.

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CH A P TE R 3 Unknown. sheaterraorganics.com. Shea Terra creator. Unknown. girlsinc.org. About Girls Inc. December 2015.

November 2015.

Unknown. girleffect.org. What we do. December 2015.

Nagy, Evie. fastcompany.com, How Yellowberry is changing the Unknown. liveyourdream.org. About Our Volunteer Network. bra industry for young girls. December 2015.

November 2015 Reeder, Alyssa. vanityfair.com. Davines: Sustainable Beauty, Unknown. womenthrive.org. About Us. December 2015.

Essential Hair Care. November 2015.

Unknown. americanheritagegirls.org. The Story of American SIlver, Dena. observer.com. Davines: Sustainable Beauty, Heritage Girls. November 2015 Essential Hair Care. November 2015.

Unknown. bbbsba.org. Changing Perspectives. Changing Lives.

Unknown. yestocarrots.com. YES TO MISSION. December 2015.

November 2015 Unknown. girlsforachange.org. About Us. December 2015.

Unknown. ymcaeastvalley.org. About the YMCA. Nov. 2015 Unknown. girlsontherun.org. About Us. December 2015.

Unknown. bgca.org. WHY BOYS & GIRLS CLUBS?. Nov. 2015 Unknown. IDEO.ORG. About. December 2015.

Unknown. girlscouts.org. About Girl Scouts. December 2015.

S T R AT E G Y G U I D E

PHOTOGRAPHY

SOURCES

CH A P TE R 1

CH A P TE R 2

Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.

Ellis, Cheyenne. Commercial phootgraphy portfolio. cheyenRusch, Martin. Commercial phootgraphy portfolio. martinrusch. neellis.com. November 2015. com. November 2015.

Nienow, Maxine. Commercial phootgraphy portfolio. shamelessphoto.com. November 2015.

Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.

Ellis, Cheyenne. Commercial phootgraphy portfolio. cheyen- Fruth, Carey. American beaut y phootgraphy por tfolio. scareyfruthphotography.com. November 2015. neellis.com. November 2015.

Pizer, Alyssa. Photography Management. alyssapizer.com. Rusch, Martin. Commercial phootgraphy portfolio. martinrusch. com. November 2015.

November 2015.

Unknown. Jane Russell in The Outlaw. museumsyndicate.com. Rusch, Martin. Commercial phootgraphy portfolio. martinrusch. com. November 2015.

November 2015.

Unknown. Frederick’s of Hollywood owner/ Fred Mellinger in 1976. madfruit.co.uk. November 2015.

SOURCES 55

CH A P TE R 3 Unknown. The History of the Mule Shoe. pinupgirlstyle.com.

November 2015.

Copeland, Gary. Alyssa Pizer Photography Management. alyssapizer.com. November 2015.

Unknown. Frederick’s Of Hollywood catalog illustration. alyssapizer.com November 2015

De Barros, Colette. Alyssa Pizer Photography Management. alyssapizer.com. November 2015.

Pizer, Alyssa. Photography Management. alyssapizer.com.

November 2015.

Ellis, Cheyenne. Alyssa Pizer Photography Management. alyssapizer.com. November 2015.

Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.

Makariou, Barry. Alyssa Pizer Photography Management. alyssapizer.com. November 2015.

Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.