VISUAL STANDARDS GUIDE
FREDERICK’S
VISUAL STANDARDS GUIDE
PRINTED BY BLURB INC. 580 California St # 300, San Francisco, CA 94104
A digital version of this visual standard guide book is available online at femaleambition.com.
www.blurb.com
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopy, recording or otherwise, without the written permission of Frederick’s Inc.
First Published in 2015
Designed by Esmeralda Ruiz Printed in the United States of America.
FREDERICK’S
VISUAL STANDARDS GUIDE
V I S UA L S TA N DA R D S
Yao is China’s Angelina Jolie, an activist actress with a platform. Yao has used her stunning social media following - 77.9 million Weibo followers and counting - to campaign against unspoken issues including China’s smog problem, food contamination and government censorship.
Make yourself a better person before trying to make others better.
— Yao Chen
TA BL E OF
CONTENTS
01\
O UR DE ME A N OR
01
02\
NEW LOOK
23
Mark Symbolism, New Logo Correct Usage
Communicating with New Color Standards, Communicating with New Typography Standards Photography Mood and Style, Corporate Business System, Graphic Forms and Visual Style
03\
Master Extensions, Fellowship Extensions, Philanthropy Extensions, Beauty Extensions
Photography Source, Information Source
E X T E NS I O N S 4 3
SOU R CES 66
V I S UA L S TA N DA R D S
01
OUR DEMEANOR 1
OUR DEMEANOR
V I S UA L S TA N DA R D S
Frederick’s new look can now connect with a younger and more contemporary audience. It represents the companies new vision but still keeps a hint of its past.
3
OUR DEMEANOR
V I S UA L S TA N DA R D S
MARK
SYMBOLISM The new logo design is a mixture of various inspirations, which include an upside down triangle, the North Star and a diamond. The idea of the star was strongly influenced by the original logo.
TRIANGLES have many different meanings amongst them are gender, harmony, and manifestation. Key words that represent Frederick’s goals and personality. Triangles are also unique in a manner that they can stand for male or female. A perfect example that men and women are equal, which Frederick’s works hard to push forward in our society. This powerful shape represents the birthing of true wisdom. We believe that Frederick’s will help women be wise in both their education, career and personal lives. The brand is focused on helping young women learn from their past, focused on today and prep them for their future a trinity associated with triangles in history and many different cultures. With in that Frederick’s also focuses on enhancing women’s spirit, mind and body. The triangle is a symbol that represents the main core of what the brand stands for.
POLARIS is most commonly known as the North Star, which is the brightest star in the constellation of Ursa Minor. It is part of our mark because of its connection to finding one’s way through a journey. It is also a symbol of consistency and dependability in a world of change. Frederick’s believes that they will guide young women and be their north star from their teen years into adulthood, through constant support, dependability and guidance. It also resembles the brand’s belief that women should guide other women, that they should shine by speaking up but most of all women should be leaders. THE DIAMOND is the stone of invincibility that brings victory, superior strength, fortitude and courage. It is also known to protect and resemble fearlessness. A diamond was a major source of inspiration and a large part of the mark. The brand is connected to its meaning and the belief that young strong women need be fearless and wise with their decisions in life in order to be good leaders. The diamond resembles the part of the brand that focused on beauty and strength.
5
OUR DEMEANOR
V I S UA L S TA N DA R D S
NEW LOGO
CORRECT USAGE
The logo is an essential part of the brand. It must be legible and easy to identify. Frederick’s logotype and mark are to be used for all printed material including printed publications, advertising, billboards, posters, flyers and product packaging. In order to make sure that both the logotype and trademark will be used correctly please follow these guidelines. Please look through the rules on correct usage and dimension restrictions. As to avoid confusion on how to use these essential marks that represent the brand.
The logotype and mark should always be legible easy to identify. In order for the visual system to work, please familiarize yourself with the rules on usage and dimension restrictions.
OUR DEMEANOR 7
CORRECT LAYOUT
CORRECT LAYOUT
CORRECT USAGE
When both the trademark and logotype are paired the mark must be placed between the K and the S.
When ever the logotype is by it self without the mark. The apostrophe must be taken from the mark. It is the bottom left triangle with in the mark and not an actual apostrophe.
This is how to correctly show the logomark.
INCORRECT LAYOUT
INCORRECT LAYOUT
INCORRECT LAYOUT
When both the trademark and logotype are paired they must fallow the correct spacing between them. So that the logo mark is not too far form the typeface.
The logo mark must always be placed in between the K and the S. When both the mark and the logotype are together.
The logo mark must always be placed in between the K and the S. When both the mark and the logotype are together.
V I S UA L S TA N DA R D S
DO’ S & DO N ’TS
The trademark should be presented in its original designed form in order to be immediately recognized as the representation of the Frederick’s brand. Consistent presentation of the brand makes your job easier and will allow for all the materials designed to work in a cohesive manner. In order to avoid confusion please follow the guidelines to ensure the Frederick’s brandmark is correctly presented in any type of environment. For consistency, the trademark should only be used in a limited amount of techniques. In order for it to be legible, the gray or black logo should only be placed on top of white or off-white background. Try to use neutral color background when placing the mark on an image. Avoid applying the mark on a background that will lack contrast and flatten the visual because it will affect visibility. When placed over an image or motion picture, the background may not be over textured as this will cause the mark to get lost in the visual.
The trademark may not be color split, where each triangle has its own individual color. It is incorrect to place the mark on top of or close to distracting elements, geometric shapes or patterns. Do not place the mark on top of a gradient color of any kind. The mark may not be paired with anything other than the
OUR DEMEANOR 9
NO GRADIENTS
NO OUTLINES
NO CROPPING
Do not add a gradient to the brandmark.
Do not outline the brandmark in any color.
Do not crop the brandmark in any way.
DO NOT ROTATE
NO PATTERNS
NO SPACE VIOLATIONS
Do not change the brandmark’s orientation.
Do not use the brandmark as a motif or graphic design element.
Do not violate the brandmark’s clear space.
NO ADDITIONS
DO NOT ALTER
NO TRANSPARENCIES
Do not add new elements to the brandmark.
Do not change the brandmark’s shape.
Do not place an transperancy of the brandmark on a photograph or patern.
CORPOR ATE
OUR DEMEANOR 11
FE LLOWSHIP
BEAUT Y
The brand is separated into three core concepts that focus on fellowship, beauty and philanthropy. The brand’s color palette is separated into four groups that represent these three sections and a cooler palette that is only for the corporate usage.
PHIL ANTHROPY
V I S UA L S TA N DA R D S
M A R K D I M E N S I O N R E STR I C TI O N S
The first mark shows the smallest size the mark can be used. A white outline of .3 points has been used to make sure that the ink does not expand and cause the triangle shapes to touch. The second example has a .2 point white outline added to every triangles on the mark. To also make sure that the triangles stays separated from one another. This example may only be used from 1 mm to 3 mm. The original design of the mark with no outlines can be used from 3 mm to 10 mm.
Follow the diagram to determine which mark to use in print, digital media, or signage, depending on its width requirements.
OUR DEMEANOR 13
10 m
10 cm
1 cm
Over 3 mm use this.
3 mm
Over 1 mm use this.
1 mm
Under 1 mm use this.
S M A L L I CO N
M E D I U M I CO N
L A R G E I CO N
V I S UA L S TA N DA R D S
LOG OT Y PE D I M E N S I O N R E STR I C TI O N S
The logotype is shown in two different ways. One that is purposely designed to be presented in a smaller size. Where the logotype is not presented with the mark but rather a small triangle taken from the mark to replace the apostrophe. So that when it is printed or exposed on a digital space it is not constrained by the mark being attacked to the logotype. The first design can only be used between 1mm to 1 cm. The second design where both the logo mark and logo type are presented at the same time can only be used from 1 cm to 10 cm because of the multiple triangles the mark is made up of. The detail with in the mark restricts the variety of sizes that it can be presented. Please follow the chart on the left to correctly use the logotype.
OUR DEMEANOR 15
10 m
Over 1 cm use this.
1 cm
1 mm
Under 1 cm you use this.
SMALL/MEDIUM LIGHT LOGOTYPE
LARGE CORPORATE SIGNATURE
V I S UA L S TA N DA R D S
LOG OT Y PE & M A R K A N ATO M Y
The logotype consists of a sharp edged San Serif font that was designed as a hybrid between Avenir and Memphis. The logotype has a hint of personality in the letter R. Created by the left over hint of a slab serif still in tacked. It was left to resemble the softer side of the logotype. The sharpness of the San Serif plus vs. the soft curve of on the leg of R connect well with the curves on the trademark with in the triangle. The rounded center with in the logo mark represents the caring side and a sharp exterior expressing the strength of the brand.
Both the logotype and the mark must have “breathing room” around the brandmark and logotype. There shouldn’t be any graphic, text or other sort of element with in the “breathing room” area. This space is the minimum amount of “breathing room” both the mark and the logotype need between one another. The space can be white or a neutral background. The Frederick’s logo type must always be shown on a clean background, otherwise it will be too difficult to read. If it is not possible the trademark may be used by itself.
OUR DEMEANOR 17
3x .5 x .5 x
3x
3x
1x
1x
1x
1x
1x
1x
1x
1x
.5 x
3x
The apostrophe on the logotype is replaced by one of the triangles in the brand’s mark. In order to have a presence of the logomark on the logotype at a small size. The bottom right triangle was taken from the mark and substituted for the apostrophe on the Frederick’s. This helps the mark and the logotype connect when they are not shown at the same time. None of the other triangles with in the mark can be used to replace the apostrophe. Only the bottom left triangle can be used. It must be shown in the same color that the logotype is being presented in. When both the logotype and the mark are shown united the logotype will not have the triangle replacing the apostrophe.
V I S UA L S TA N DA R D S
3x
1x
3x
3x
3x 1x
x1
1x
1x
3x
3x
3x
3x
OUR DEMEANOR 19
3x
3x .5 x
3x
3x
1x
1x
1x
1x
1x
1x 1x
Both the logotype and the mark must have “breathing room” around it to give it the respect and attention it deserves. There shouldn’t be any graphic, text or other sort of element within the “breathing room” area.
1x
1x
V I S UA L S TA N DA R D S
Serena Jameka Williams is an American professional tennis player who is ranked No. 1 in women’s singles tennis. The Women’s Tennis Association has ranked her world No. 1 in singles on six separate occasions.
OUR DEMEANOR 21
With a defeat, when you lose, you get up, you make it better, you try again. That’s what I do in life, when I get down, when I get sick, I don’t want to just stop. I keep going and I try to do more. Everyone always says never give up but you really have to take that to heart and really do never definitely give up. Keep trying.
— Serena Williams
V I S UA L S TA N DA R D S
02
NEW WORK 23
NEW LOOK
V I S UA L S TA N DA R D S
COMMUNICATING WITH NEW
COLOR STANDARDS Frederick’s purpose is to guide young women into being confident leaders of their communities, make a difference in the lives of others and have a healthy sense of self-esteem.
25
INTRO
V I S UA L S TA N DA R D S
UNITED YELLOW
#f2cf1b
VIRTUOUS RED
PANTONE 7405 C
PANTONE 486 C
R 235 C0
R 230 C0
G 150 B 0 HTML ECC200 M 15 Y 100 K 5
PANTONE 486 U R 240 G 140 B 130 C 0 M 40 Y 45
#ed9e84
G 245 B 125 HTML FF9999 M 40 Y 50 K 10
PANTONE 486 U K5
R 240 C0
G 141 B 128 M 41 Y 47
K6
United Yellow describes the fellowship section of the brand, focused on innovation, friendship and people.
Virtuous Red shows a nurturing, approachable and caring side to the philanthropy part of the brand.
The fellowship section of the brand offers products, services, experiences and events that will help its members cultivate their social skills, create long lasting friendships and creates an environment where women are supporting each other. This chosen yellow represents the youthfulness of the brand’s target audience it is also associated with words like illumination, joyful, energetic, friendly, hospitable, comfort, nourishing, stimulating, innovating, and awareness. Words that can easily describe this section of the brand. Where it’s focused on creating a community environment where young women create life lasting relationships.
Frederick’s provocative past was represented in dark lush reds because of the brands focus on enhancing women’s bodies instead of their minds or souls. As its clients have evolved and the brand has moved forward the concept and use of red colors has changed. This warm tone is now a presentation of the philanthropy side of the brand. Still keeping a hint of the past but focusing on the needs of the modern young women.
OUR DEMEANOR 27
BLOSSOM GREEN
#7fbcaa
CORPORATE BLUE
#7f9bab
PANTONE 486 C
PANTONE 5425 C
R 110 C 50
R 125 C 45
G 190 B 175 HTML 66CC99 M 0 Y 30 K 0
PANTONE 486 U R 120 G 185 B 175 C 50 M 0 Y 25
G 155 B 170 HTML 7D9AAA M 15 Y 10 K 25
PANTONE 5425 U K0
R 120 C5
G 150 B 165 M 45 Y 45
K0
Blossom Green represents health, life, and growth, words that describe the beauty section of the brand.
Corporate blue shows the credible, authoritative and strong side of the corporate part of the brand.
Where the spa, health classes and physical education takes place. This green represents organic elements, creates tranquility and a refreshing environment. It also represents a natural balance between cool and warm elements. This particular green is connected with fertility, life, growth, harmony, restful, restoration, reassurance, environmental awareness and new beginnings. These are all words that perfectly describe the beauty section of the brand.
Corporate blue tones represents the confidence and loyalty the company has on its employees and services. These tones should only used in print and/or digital deliverable being used in house. Please follow these guide lines in order to keep things well organized and to avoid confusion. The colors may be placed with in the logo but only one color at a time. Never use more than one color in the logo at a time.
V I S UA L S TA N DA R D S
COMMUNICATING WITH NEW
TYPOGRAPHY STANDARDS
PROX I M A N OVA
Please follow our typographic rules, and do not make any unauthorized changes. The typographic system for the re-branding of Frederick’s consists of using Proxima Nova as a boy text typeface and only used for subtitles. It can at times be mixed in a titles with Memphis but it may not be used as just a title typeface. These guidelines should be followed to help determine the best way to present the brand. Proxima Nova was designed by Mark Simonson Studio that is specializes in lettering and typography since 2000. The typographer began as a graphic designer and Illustrator in 1976. He now has more than 100 fonts on the market. Frederick’s voice will be presented to the public through Proxima Novas typeface because of its friendly design, legibility and contemporary good looks. The font is well suited for Frederick’s tone, services and products, but most importantly it is an attractive that our young audience can connect too.
OUR DEMEANOR 29
BO DY TE X T & SU BTITLE S O N LY
A A
LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
LIGHT ITALIC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
REGULAR ITALIC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
SEMIBOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
EXTRA BOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BLACK
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
V I S UA L S TA N DA R D S
M E M PH I S LT STD
The re-branding of Frederick’s consists of using Memphis LT Std as title and subtitle only usage. It can at times be mixed in a titles with Proxima Nova but this must be used as solely a title typeface. These guidelines should be followed to help determine the best way to present the brand. Proxima Nova was designed by Rudolph Wolf, the Memphis® font family was one of the most popular display fonts of its time. In the past it was been referred to as the “Futura with serifs.” This typeface was the first modern Egyptian Capital and it opened the door to many slab serif revivals to come. Frederick’s voice will be presented to the public with a combination of Proxima Nova and Memphis. The two together create a trustworthy voice to the brand. One that is able to connect with the brand’s young audience members and serious enough for their parents to trust the brand with their daughters education and future experiences.
OUR DEMEANOR 31
A A
TITLE S & SU BTITLE S O N LY
LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
LIGHT ITALIC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
MEDIUM
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
MEDIUM ITALIC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
EXTRA BOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
V I S UA L S TA N DA R D S
PHOTOGRAPHY
MOOD & STYLE The brand’s photographic style is bright, energetic and full of color. The imagery should be able to show youthfulness of our audience and easily express fellowship, philanthropy and beauty.
33
INTRO
V I S UA L S TA N DA R D S
PHOTOGRAPHY STYLE
35
OUR DEMEANOR
V I S UA L S TA N DA R D S
CORPORATE
BUSINESS SYSTEM The business system is minimal but yet energetic. Colors on the mark or logotype system will change depending on what section of the brand they are representing but the rest of the design will use the corporate blue tone.
OUR DEMEANOR
37
V I S UA L S TA N DA R D S
GRAPHIC FORMS &
VISUAL STYLE The brand’s graphics are strong, sharp and have a flair of the brands mark. They are meant to be used as a design element only, not to be used instead of the mark. Type and imagery should be the most important part of the design while the graphic forms are supporting elements.
V I S UA L S TA N DA R D S
Tavi Gevinson is an American writer, magazine editor, actress, and singer. She came to public attention at the age of 12, due to her fashion blog Style Rookie. By the age of 15, she had shifted her focus to pop culture and feminist discussion.
OUR DEMEANOR 41
I wanted to start a website for teenaged girls that was not kind of this one-dimensional strong character empowerment thing, because one thing that can be very alienating about a misconception of feminism is that girls then think that to be feminists, they have to live up to being perfectly consistent in their beliefs, never being insecure, never having doubts, having all the answers...and this is not true and actually, recognizing all the contradictions I was feeling became easier once I realized that feminism was not a rule book but a discussion, a conversation, a process.
— Tavi Gevinson
V I S UA L S TA N DA R D S
03
EXTENSIONS 43
EXTENSIONS
V I S UA L S TA N DA R D S
MOVING FORWARD
MASTER EXTENSIONS Frederick’s is extending its brand and expanding to exciting new places. We hope to enhance the lives of women through our new products, events, and facilities. With services that will encourage a fruitful life focused on fellowship, philanthropy and beauty.
To a see a more detailed description and imagery of what our facilities, services and products look like, please check visit our website at femaleambition.com
45
INTRO
V I S UA L S TA N DA R D S
MASTER EXTENTIONS BODY
8 [1, 2] 24 [1, 4, 6] 1 [2, 3, 5]
7 [3, 5]
2 [2]
MIND 17 [2, 5]
21 [2, 4, 5]
12 [1, 2, 4]
3 [3]
SPIRIT
14 [2] 15 [2] 23 [3, 5]
18 [1] 27 [1, 2]
16 [5]
19 [1, 7] 25 [1]
4 [2, 3, 5] 20 [4, 7]
5 [2]
13 [2, 3, 7] 9 [2, 3, 5]
6 [2] 10 [2, 3, 5]
22 [2, 3, 5]
26 [1] Fredrick’s is about helping young women in the US and in third world countries, by giving them the tools to connect and make a difference as a team. Our facilities are set up so that our members feel and work in a way that makes a difference in their lives and the lives of those in their community. 11 [1, 2, 4]
PHILANTHROPY
FELLOWSHIP
BEAUT Y
[1] Products [2] Services
[3] Environments [4] Experiences
[5] Educational [6] Events
[7] Co-Branding Opportunities
EXTENSIONS 47
1.
[2, 3, 5] UPSTANDING WOMEN CENTERS Services, Environments, Educational
2.
[2]
UPSTANDING WOMEN WEBSITE
Services
3. 4.
[2] UPSTANDING MEMBERSHIP Services
15.
[2] BIG SISTER DONATION PROGRAMS Services
16.
[5]
FREDRICK’S ARTISAN STUDIOS
Educational
17.
[2, 5]
FREDRICK’S ART WORKSHOPS
Services, Educational
[2, 3, 5] UP LIFTING MIND & BODY Services, environments, & educational venues
18.
5.
[2] HEAVENLY URBAN QUITE SPACE Services
19.
[1, 7] FREDERICK’S MAGAZINE Products, Co-Branding Opp.
6.
[2] SUAVE STUDY AREAS Services
20.
[4, 7] FREDERICK’S PODCASTS Experiences, Co-Branding Opp.
7.
[3, 5]
21.
[2, 5, 4] MELLINGER’S POP UP CLASSES Services, Educational, Experiences
GROWN RIGHT ORGANIC CROPS
[1]
FREDERICK’S GALLERIES
Products,
Environments, Educational
8.
[1, 2] GROWN RIGHT DELIVERY TRUCKS Products, Services
22.
[2, 3, 5] PUSH-UP INT’L WOMEN EDU CAMPS Services, Environments, Educational
9.
[2, 3, 5]
GROWN RIGHT GREEN HOUSES
23.
[3, 5]
WOMEN POWER HISTORY MUSEUM
Services, Environments, Educational
Environments, Educational
10.
[2, 3, 5] INCANDESCENCE KITCHENS Services, Environments, Educational
24.
[1, 4, 6] BARE UP HYGIENE MOBILE TRUCKS Products, Experiences, Events
11.
[2, 3, 5] BE LOVELY WOMEN SPA Services, Environments, Educational
25.
[1]
GLAMORAMA MAKE UP LINE
Products
[1, 2, 4]
BE HEALTHY STATIONS
26.
Products, Services, Experiences
[1] LIVE & LOVE (HEALTH PRODUCTS) Products
[2, 3, 7]
BE ONE, MIND & BODY RETREATS
27.
Services, Environments, Co-Branding Opp.
[1, 2]
[2]
BIG SISTER SOCIAL SITE & APP
12. 13. 14.
Services
SASSY PUNCH LINGERIE Products, Services
V I S UA L S TA N DA R D S
MASTER EXTENTIONS
1.
2.
3.
[2, 3, 5]
in a non judgemental environment.
[2]
UPSTANDING WOMEN WEBSITE
Used for booking appointments, see the centers list of services offered and events planned for the year. Plus a login chart to make sure your child has gotten in safe. Specially useful for those who sponsor a member overseas.
7.
9.
10.
11.
Centers venues where women can regroup for conversation groups, workshops, seminars and educational/social events.
[2] HEAVENLY URBAN QUITE SPACE Members can stop by and take a nap in the
12.
state of the art MetroNap EnergyPods. Only available in big urban areas.
[2] SUAVE STUDY AREAS Members can stop by at the Up-Lifting Centers
to catch up on their homework and take advantage of tutors. Their are computer labs available to all members.
[3, 5]
GROWN RIGHT ORGANIC CROPS
Most of the Up-Standing Women Centers will have crops where they will grow their own food that members will cook from and sell. The crops are also educational spaces where women teach members about agriculture.
[1, 2] GROWN RIGHT DELIVERY TRUCKS These trucks take healthy meals prepared by
members to be delivered to elderly women.
[2, 3, 5]
GROWN RIGHT GREEN HOUSES
Used as educational facilities and produce is picked to cook at the Frederick’s US Kitchens. Locations are also part of the Up-Standing Women Center and where mediation through gardening is practiced.
[2, 3, 5] INCANDESCENCE KITCHENS The kitchen will be in the Up-Standing
also be sponsored by a donor. Price vary depending on the access of the membership.
[2, 3, 5] UP LIFTING MIND & BODY Extensions from the Up-Standing Women’s
6.
8.
[2] UPSTANDING MEMBERSHIP Memberships are paid for by client or they can
5.
Solar power run centers for women where they can network, work, earn money, learn skills, give back to their communities and be in a safe
4.
UPSTANDING WOMEN CENTERS
13.
Women Centers as well as the US centers. Where young women will be able to take cooking and health classes. The facilities will also be used to cook meals that will be deliver for elderly women.
[2, 3, 5] BE LOVELY WOMEN SPA These locations are at times connected to
the Up-Standing Women Centers where women can purchase beauty and health products, go to health classes and a gym.
[1, 2, 4]
BE HEALTHY STATIONS
Each classroom can be built in a day for locations that are rural and lack buildings. The structures have fitted with solar panels, mosquito nets, lights, and ventilations. They are also lockable to keep donations safe from being stolen. These locations will be used to give away health, hygiene products donated by members.
[2, 3, 7]
BE ONE, MIND & BODY RETREATS
Locations throughout the US are set up for spiritual, physical and emotional healing. For teens and young adults.
EXTENSIONS 49
14.
15.
16.
17.
18.
19.
[2]
BIG SISTER SOCIAL SITE & APP
networking can be interacted by using the
application and the social web page.
20.
Big sisters, conversation groups and social
[2] BIG SISTER DONATION PROGRAMS Members have the possibility to sponsor a
[4, 7] FREDERICK’S PODCASTS Podcasts are ran by young female college
21.
students. They will broad cast interviews with female leaders, and touch on women issues.
[2, 5, 4] MELLINGER’S POP UP CLASSES Temporary rented spaces for volunteers to
Frederick’s member ship to teens and young adult women from low income families and
teach girls primary and secondary education The classes include self love, leadership and
from third world countries.
self defence classes.
[5]
FREDRICK’S ARTISAN STUDIOS
Spaces where women can learn artisanal skills, create art work, and have it sold at the gallery (Physical/ online) the profits will be used to support Int’l & national art studios.
[2, 5]
FREDRICK’S ART WORKSHOPS
Pop up locations and after school programs set up for Sophomore college art students to teach different art mediums to low income kids to keep them off the streets and help
them deal with their emotions.
[1]
FREDERICK’S GALLERIES
Artwork created by women from all over the world. The profits are dispersed to fund centers, events, help the community the art work came from. Pay for materials and to support the artist artistic passions.
[1, 7] FREDERICK’S MAGAZINE A magazine that shares top news and stories
about women changing the world. Stories highlight the positive things members are doing and what female leaders in the world as doing to help their own communities.
22.
23.
24.
25.
26.
27.
[2, 3, 5] PUSH UP INT’L WOMEN EDU CAMPS Locations designed specifically for summer
and fall educational camps held.
[3, 5]
WOMEN POWER HISTORY MUSEUM
This feminist history museum is mean to help young women understand how far we have come and how much more there can be done.
[1, 4, 6] BARE UP HYGIENE MOBILE TRUCKS These trucks travel the US giving homeless
women a chance to shower and they get a donated hygiene kit. These trucks are also used in the annual meal and shower event at the Frederick’s US Women Center.
[1]
GLAMORAMA MAKE UP LINE
Healthy make up product line made up of No Harmful Chemicals.
[1] LIVE & LOVE (HEALTH PRODUCTS) Hygiene, health and beauty product line.
Nature grown products. Some are made by members. The products include menstrual and sexual contraceptives products.
[1, 2]
SASSY PUNCH LINGERIE
Your first bra kit, sports bras, period panties and bra fitting consultations.
V I S UA L S TA N DA R D S
FELLOWSHIP 4 [2]
23 [2, 5]
11 [5]
19 [2, 3, 6]
2 [2]
12 [2, 4]
26 [2, 4] 8 [2]
1 [5]
9 [2] 3
21 [1, 2]
[2, 3]
5 [2]
7 [5] 6 [2] 24 [2] 16 [2, 4]
22 [2, 6] 17 [1, 5]
20 [2]
10 [2] 14 [5]
27 [2]
25 [2]
15 [2, 3, 5]
13 [2, 3]
18 [1, 5]
28 [2]
SPIRIT
BODY
MIND
[1] Products [2] Services
[3] Environments [4] Experiences
[5] Educational [6] Events
[7] Co-Branding Opportunities
EXTENSIONS 51
1.
[5] ENCOURAGING OTHERS WORKSHOP 15. Environment
[2, 3, 5] BREAKING BARRIERS CAMP Services, Environment, Educational
2.
[2] BIG SISTER PROGRAMS INT’L 16. Services
[2, 4]
3.
[2, 3] BIG SISTER PROGRAMS NATIONAL 17. Services, Environment
[1, 5] COMMUNICATION SKILLS Products, Educational
4.
[2]
FREDERICK’S LEADERSHIP CLUBS
[1, 5]
GROUP LISTENING SKILLS
Services
Products, Educational
[2]
RELIGIOUS CONVERSATION GROUPS
Services
[2]
NO MARCHES NOR PROTESTS
5. 6. 7. 8. 9. 10. 11. 12. 13.
20.
Services
21.
[2]
COMMUNICATING & RECONNECTING
Services
[2]
SISTERHOOD CAMPS `
Services
[2]
FELLOWSHIP ANNUAL EVENT `
Services
[5]
POSITIVE DEBATE STRATEGIES
[5]
Services, Experiences
[2, 3, 6] IN NATURE WILD WORKOUTS Services, Environments, Events
[2]
GROUPS PREPPING FOR A 401K
Services
[1, 2]
SISTER GROUPS HIKING
Products
22.
[2, 6] CROSS FIT RACES & TRAINING Services, Events
23.
[2, 5]
ROUGH SPORTS EDU. CAMP
Services, Educational
[2]
LOCAL SISTER SAFETY PROGRAM
Services
[ 2 ]
NEVER ALONE GROUP SESSIONS
[ 2 ]
WOMEN STUDIES TRAVEL CAMPS
24. 25.
Educational
[2, 4] SHADOWING FEMALE LEADERS Services, Experiences [2, 3]
19.
[5] STEPPING OUT OF THE COMFORT ZONE Educational
14.
18.
COLLEGE EXPERIENCE PROGRAM
26.
Services Services
STEPPING AWAY
Services, Environments
27.
[ 2 ] SUMMER EXCHANGE Services
CHARACTER BUILDING
28.
[ 2 ] GROUP PROJECTS CITY MURALS Services
Educational
V I S UA L S TA N DA R D S
FELLOWSHIP
1.
[5] ENCOURAGING OTHERS WORKSHOP Positive mental attitude tools for leaders.
2.
[2] BIG SISTER PROGRAMS INT’L The program pairs girls from different parts
3.
4.
5.
6.
7.
8.
9.
of the world, to help each other grow and
support one another.
[2, 3] BIG SISTER PROGRAMS NATIONAL This programs pairs young girls with stand
out college students who spend the day with them at the center or community event.
[2]
FREDERICK’S LEADERSHIP CLUBS
Takes place at different schools and is started by female students who want to help their peers.
[2]
RELIGIOUS CONVERSATION GROUPS
Questions and concerns that are never allowed to be asked any where else. Giving women a safe space to learn and explore.
[2]
NO MARCHES NOR PROTESTS
gather, learn problem-solving skills, network and
communicate their concerns in a peaceful manner.
[5]
STEPPING OUT OF THE COMFORT ZONE
10.
11. 12.
13.
14. 15.
Frederick’s offers spaces that will help women
16.
[2] FELLOWSHIP ANNUAL EVENT ` Unites young female leaders from all over
the country that have made a difference in
their communities to inspire and network.
[5]
POSITIVE DEBATE STRATEGIES Strategy and Communication Workshops.
[2, 4] SHADOWING FEMALE LEADERS For a day a young teen can live the life of a
female leader, CEO or politician. To see how a strong women changes her community.
[2, 3]
STEPPING AWAY
Support and conversation groups online and
at the center to teach members to stay away
from destructive relationships and friendships.
[5]
CHARACTER BUILDING
Taught by women for girls 14 - 24 years old.
[2, 3, 5] BREAKING BARRIERS CAMP Summer program that teaches young
girls about the power of writing, news and how stories can change the world.
[2, 4]
COLLEGE EXPERIENCE PROGRAM
Seniors be part of college summer programs. Groups of teen girls check out colleges their Sophomore year to start organizing their high school classes focused on getting into
the colleges they fell in love with.
Frederick’s will help high school Juniors and
Series of seminars to give teen girls the courage to break free from societal expectations, and negative stereotypes.
[2]
COMMUNICATING & RECONNECTING
Mending bridges, being understanding, learning from the past and moving forward
plus personal life coaching.
[2]
SISTERHOOD CAMPS `
on emotional topics, how to communicate
Out door activities that teach trust exercises
with out anger and putting feelings aside.
character building skills, and team work skills.
17.
[1, 5] COMMUNICATION SKILLS Workshops and conversation groups focused
EXTENSIONS 53
18.
[1, 5]
19.
21.
22.
23.
24.
25.
Workshops on how to engage in depth conversation, learn to listen and be open minded about difference of opinion.
26.
Workout classes, competitions and events.
[2]
GROUPS PREPPING FOR A 401K
Sponsored by Frederick’s for beginner,
and intermediate runners.
[1, 2]
SISTER GROUPS HIKING
Going out to the woods by your self can be unsafe. Frederick’s pairs you up with girls just like you who love nature and
working out in a fun way, plus stay safe.
[2, 6] CROSS FIT RACES & TRAINING Sponsored by Frederick’s for beginners,
and intermediate runners.
[2, 5]
ROUGH SPORTS EDU. CAMP
Girls trying out and/or perfecting their skill in rough sports society does not associate with females can now safely be played.
[2]
LOCAL SISTER SAFETY PROGRAM
Three sisters will be paired to help one when one of them doesn’t feel safe. The system also works when girls are in the same college they can walk each other to their dorms or apartments.
[ 2 ]
NEVER ALONE GROUP SESSIONS
Activities that teach women to reach out to one another, support each other in rough times and trust exercises.
[ 2 ]
[2, 3, 6] IN NATURE WILD WORKOUTS
20.
GROUP LISTENING SKILLS
27.
Frederick’s takes college girls to different part of the world where they learn about powerful female leaders from other countries. Who helped and negatively affected their countries because of their decisions. Girls will learn that their decisions, and social connections affect their lives and the world.
[ 2 ] SUMMER EXCHANGE Frederick’s members will be able to switch
28.
WOMEN’S STUDIES TRAVEL CAMPS
homes and families for a short amount of time to experience different cultures and expand their horizons.
[ 2 ] GROUP PROJECTS CITY MURALS Frederick’s members will team up with
well known artist and paint a mural that represents their community. Working as a team to beautify their town encourages team work and helps them care for the way their community looks.
V I S UA L S TA N DA R D S
PHILANTHROPY 10 [1, 2, 5] 3 9
21 [2, 3]
[1, 2]
7
[1, 5]
[2, 5]
15 [2, 5] 6
[2, 5]
2
[2, 4]
1
22 [2]
5
[2, 6]
17 [6, 7]
[6, 5, 7]
13 [2, 3, 4]
25 [7, 4]
4
[2, 4]
8 [1]
23 [1, 2, 3]
14 [1, 4, 5] 18 [2, 6, 7]
24 [7, 4]
19 [2, 4]
28 [2, 3, 4]
16 [2, 5, 7] 27 [2, 3, 6] 20 [1, 2, 5]
29 [1, 4, 5] 11 [2, 3, 5] 26 [2, 5]
12 [2, 3, 6]
SPIRIT
BODY
MIND
[1] Products [2] Services
[3] Environments [4] Experiences
[5] Educational [6] Events
[7] Co-Branding Opportunities
EXTENSIONS 55
1. 2.
[6, 5, 7]
ENCOURAGING TO BE MORE
[ 2, 4 ]
WEEKEND YOUTH SUPPORT
16.
Events, Educational, Co-Branding Opp.
17.
Services, Experiences
[5, 2 ,7] DONATION SCOUTS
Services, Educational, Co-Branding Opp.
[6, 7]
PROBLEM SOLVING
Events, Co-Branding Opp.
3.
[1, 2] PRINT & MEDIA COMMUNICATIONS Products, Services
18.
[2, 6, 7] FUNDRASING FOR YOUTH Services, Events, Co-Branding Opp.
4.
[2, 4]
19.
[1, 6, ] FUND RASING COMPETITIONS Products, Events
20.
[1, 2, 5]
PHYSICAL EDUCATION & SUPPORT
Products, Services, Educational
[ 2, 3 ]
MONTHLY FREE MEAL & SHOWER
[ 2 ]
MONTHLY COMMUNITY CLEANING
5. 6. 7. 8.
AMATEUR THEATER (PLAYS) Services, Experiences
[2, 6] BOOK CLUB AND EVENTS Services, Events
[2, 5]
EMOTIONAL WRITING TO CLEANSE
[5, 2]
BLOGGING WORKSHOPS
[1]
LIKE-MINDED COMMUNITY
21.
Services, Educational
22.
Educational, Services
Services, Environments
Services
23.
[ 1, 2, 3 ] HEALTHY MEAL DELIVERY Products, Services, Environments
Products
9.
[5, 1] ENCOURAGEMENT WORKSHOP Educational, Products
24.
[7, 4] FIRST RESPONSE Experiences, Co-Branding Opp.
10.
[1, 2, 5]
25.
[7, 4] BUILDING A SAFER LIFE STYLE Experiences, Co-Branding Opp.
[2, 3, 5] EDU WOMEN USEFUL SKILLS Services, Environments, Educational
26.
[5, 2]
FREDERICK’S CROPS
Educational, Services
[ 2, 6, 3 ] ANNUAL OPEN HOUSE EVENT Services, Events, Educational
27.
[1, 2]
WORKING STUDIOS
Products, Services
13.
[2, 3, 4] FREDERICK’S ART STUDIOS Services, Environments, Experiences
28.
[2, 5] HISTORICAL & CULTURE CENTER Services, Educational
14.
[1, 5, 4] FAMILY TRAVEL & VOLUNTEER Products, Educational, Experiences
29.
[2, 5]
CULTURAL ARTS TRAINING
Services, Educational
11. 12.
15.
OPEN-MINDED LEADERS Products, Services, Educational
[5, 2]
FEMALE LEADERSHIP SCHOOLS
Services, Educational
V I S UA L S TA N DA R D S
PHILANTHROPY
1.
[6, 5, 7]
2.
3.
4.
5.
6.
8.
WEEKEND YOUTH SUPPORT
help, educate & guide young orphan children.
10.
11.
Mothers and daughters donate their time to
others to do the same in the form of an
editorial and podcasts.
[2, 4]
AMATEUR THEATER (PLAYS)
Plays set up at the center about real stories of women who have been leaders in other countries. In a way to empower them and
make them see that change is possible.
[2, 6] BOOK CLUB AND EVENTS Self Help book events include readings,
invited guests and writing work shops.
[2, 5]
EMOTIONAL WRITING TO CLEANSE Writing workshops that women read, and write free with out judgement.
[5, 2]
BLOGGING WORKSHOPS
[1]
LIKE-MINDED COMMUNITY
12.
[5, 1] ENCOURAGEMENT WORKSHOP Positive mental attitude tools for leaders.
OPEN-MINDED LEADERS
workshops, tool kit and a Ed. Website.
13.
14.
15.
16.
Research, Listening and Communication
[2, 3, 5] EDU WOMEN USEFUL SKILLS College students will be trained and will then educate women in third world countries on basic medical/nursing skills, mechanical and most useful working skill for their country, origin and culture.
[ 2, 6, 3 ] ANNUAL OPEN HOUSE EVENT The event welcomes invited guests to see
Into, intermediate and advances workshops.
Align with like-minded souls who nurture inspire, encourage, support, and keep you accountable. Membership Invitations.
[1, 2, 5]
[1, 2] PRINT & MEDIA COMMUNICATIONS Powerful women telling their stories to inspire
9.
Female guest speakers talk about the triumphs and battles on stepping out of their own comfort zones to change the world.
[ 2, 4 ]
7.
ENCOURAGING TO BE MORE
the center, learn about their services and products. Partners with schools to give female students more opportunities to grow leadership skills and help their community.
[2, 3, 4] FREDERICK’S ART STUDIOS Fine Art Female College students educate
troubled kids from their neighborhoods.
[1, 5, 4]
FAMILY TRAVEL & VOLUNTEER
Teens & parents helping other young girls in under developed countries by teaching English, basic math skills and self love.
[5,2]
FEMALE LEADERSHIP SCHOOLS
College Seniors and Juniors students travel to third world countries to teach primary and secondary education. Plus self esteem
empowerment and self defence classes.
[5,2 ,7]
DONATION SCOUTS
Event planing college students will organize events in different Up-Right centers and schools throughout the US, to collect donations for women in
low income communities.
EXTENSIONS 57
17.
18.
19.
20.
21.
[6, 7]
PROBLEM SOLVING
Young girls will be awarded for the most creative and real to life applicable project that will fix a problem a country, community or world is facing. Co-branding possibility
with United Nations youth programs.
[2, 6, 7] FUNDRASING FOR YOUTH Self run fund rasing programs by young
female teen leaders. Supported and
advertised by Frederick’s.
[1, 6, ] FUND RASING COMPETITIONS Mother Daughter teams raise funds to help
homeless women find shelters and jobs.
[1, 2, 5]
PHYSICAL EDUCATION & SUPPORT
College Juniors and Seniors travel to third world countries in a Co-ed experience were they offer physical education and donate materials, menstrual products and encourage women to get an education in Frederick’s International Women Centers.
[ 2, 3 ]
MONTHLY FREE MEAL & SHOWER
22.
[ 2 ]
23.
25.
26.
27.
28.
MONTHLY COMMUNITY CLEANING
29.
Groups of women clean the streets from littering, graffiti and report things that need to be fixed in community public areas.
FICenter cooking and gardening classes will be delivered to elderly women and their families by other female members.
[7, 4]
Frederick’s International Strong Women Center opens its doors to homeless women and their children for a meal and offers hygiene services and donated products.
[ 1, 2, 3 ] HEALTHY MEAL DELIVERY Healthy meals cooked by teens at the
24.
FIRST RESPONSE Frederick’s co-brands with the red cross to help women and children in countries in distress. College students in residencies are the ones contacted for these sorts of volunteer projects.
[7, 4] BUILDING A SAFER LIFE STYLE Architects and Engineers students travel
to remote part of the world to construct and fix homes for people in need.
[5,2]
FREDERICK’S CROPS
Training on organic agriculture using micro irrigation, soil conservation, and rain water harvesting will be taught to agriculture college students. They will teach that information to local farmers and at Frederick’s International
Center Women Centers.
[1, 2]
WORKING STUDIOS
Cultural artisans & crafts woman can produce their cultures artifacts and Frederick’s will sell
it. Give the women a percentage of the profit.
[2, 5] HISTORICAL & CULTURE CENTER Trains women to be tour guides when tourist
come to visit and purchase art pieces at the
brands cultural center.
[2, 5]
CULTURAL ARTS TRAINING
Trains women to create artisanal artifacts through workshops and sell them through Frederick’s many art galleries and online commercial gallery sites. The profit is distributed between the artist, the center and the community.
V I S UA L S TA N DA R D S
BEAUT Y 8 6
[1, 2, 5]
10 [1, 2, 5]
[1, 2, 5] 2 5
[1, 2, 5] 3
[1, 2, 5] 9
4
[1, 2, 5]
27 [1, 2, 5] 1
[1, 2, 5]
[1, 2, 5]
[1, 2, 5]
23 [1, 2, 5] 24 [1, 2, 5]
14 [1, 2, 5] 7
13 [1, 2, 5]
[1, 2, 5]
28 [1, 2, 5]
19 [1, 2, 5] 20 [1, 2, 5]
17 [1, 2, 5]
11 [1, 2, 5] 22 [1, 2, 5]
18 [1, 2, 5]
12 [1, 2, 5]
21 [1, 2, 5]
30 [1, 2, 5] 29 [1, 2, 5] 16 [1, 2, 5]
15 [1, 2, 5]
25 [1, 2, 5]
20 [1, 2, 5]
SPIRIT
BODY
MIND
[1] Products [2] Services
[3] Environments [4] Experiences
[5] Educational [6] Events
[7] Co-Branding Opportunities
EXTENSIONS 59
1. 2. 3. 4. 5. 6. 7.
[2] RELIGIOUS CONVERSATIONS Services [ 2, 5 ]
THERAPEUTIC ART SESSIONS
Services, Educational
16. 17.
[2, 5] GARDENING TO CALM THE HEART Services, Educational
18.
[2, 5]
MEDITATION CLASSES
19.
Services, Educational
[ 1, 4 ]
SPIRITUAL SUMMER PROGRAMS
Products, Experiences
[2, 3]
FINDING ONE’S TRUE MEANING
Services, Environments
[2, 5]
COMMUNICATING & RECONNECTING
20. 21.
[5]
SELF DEFENSE CLASSES & KIT
[1, 5]
IMPORTANCE OF SLEEP SEMINAR
Products, Educational
[1, 2, 5]
PUBERTY KIT & ONLINE HELP
Products, Services, Educational
[1, 2]
SASSY PUNCH LINGERIE
[1, 2]
OFFERING CONTRACEPTION
Products, Services
[1, 5, 2]
BODY LANGUAGE SEMINARS
Products, Services, Educational
Educational
Products, Services
22.
[2, 6] LOVE YOUR BODY EVENT Services, Events
Services, Educational
8.
[2, 6] MISTAKING THE GOAL FOR THE PATH Services, Events
23.
[1, 2, 4] SELF LOVE EVENT PHOTO SHOOT Products, Services, Experiences
9.
[2, 4]
24.
[2, 6]
POSITIVE BODY IMAGE SESSIONS
Services, Events
[5, 4]
UNDERSTANDING SELF-ESTEEM
Educational, Experiences
[5]
RECLAIMING OUR TRUE SELVES
[2, 5]
FINDING THE GODDESS WITHIN
10. 11. 12.
SPIRITUAL NATURE RETREATS Services, Experiences
[2, 5] HONESTY AND ACCEPTANCE Products, Educational
25.
[1, 5, 7] COOKING HEALTHY WORKSHOPS Products, Educational, Co-Branding Opp.
26.
[1]
GLAMORAMA MAKE UP LINE
27.
Products
13.
[ 1, 5 ] LIVE & LOVE (HEALTH PRODUCTS) Products, Educational
14.
[1, 2, 5]
MAKE UP, HAIR, & FASHION
Products, Services, Educational
[2, 5]
UNDERSTANDING THE MEDIA
Services, Educational
15.
Education
Services, Education
28.
[2, 3, 4] BE INSPIRED WEEKEND RETREAT Services, Environments, Experiences
29.
[1, 5] SELF EMPOWERMENT Products, Education
30.
[2]
YOGA AND MEDITATION CLASSES
Services
V I S UA L S TA N DA R D S
BEAUT Y
1.
2.
[2] RELIGIOUS CONVERSATIONS Questions and concerns that are never
4.
5.
6.
7.
8.
9.
[2, 4]
SPIRITUAL NATURE RETREATS Local Weekend retreats for Frederick’s Spa Members and sister groups.
allowed to be asked any where else.
Giving women a safe space to vent.
[ 2, 5 ]
THERAPEUTIC ART SESSIONS
[2, 5] HONESTY AND ACCEPTANCE Learn to be honest with yourself and to
Expressing ones emotions through different
3.
art mediums & conversation groups.
10.
11.
[2, 5] GARDENING TO CALM THE HEART Members can work on the vegetable garden
that feeds and supports the center.
[2, 5]
MEDITATION CLASSES
No religious connections it is just about
balancing ones body, mind and soul.
[ 1, 4 ]
SPIRITUAL SUMMER PROGRAMS
Travel and volunteer in monasteries that focus on finding spiritual bliss while volunteers
12.
others night conversation groups.
[1, 5, 7] COOKING HEALTHY WORKSHOPS Introduction, intermediate, or advanced.
Cooking Healthy and on a budget workshops and products for students.
[1]
GLAMORAMA MAKE UP LINE
Makeup products with no harmful chemical.
13.
[ 1, 5 ] LIVE & LOVE (HEALTH PRODUCTS) Workshops and nature grown products.
14.
[1, 2, 5]
MAKE UP, HAIR, & FASHION
learn to be at peace with them selves too.
Workshops focused on unfolding the tricks and skills behind the beauty industry.
[2, 3]
FINDING ONE’S TRUE MEANING
Intro, intermediate and advanced classes.
Summer retreats that help women think about what they can do to help the world
[2, 5]
UNDERSTANDING THE MEDIA
and what they are here on earth to do.
Conversation groups, workshops and visits
fashion shows, news sets and colleges.
[2, 5]
COMMUNICATING & RECONNECTING
[5]
SELF DEFENSE CLASSES & KIT
[1, 5]
IMPORTANCE OF SLEEP SEMINAR
Guest Speakers, event and products.
Mending bridges, understanding and learning from the past and moving forward. Counseling,
workshops and conversation groups.
[2, 6] MISTAKING THE GOAL FOR THE PATH Event and seminars that educate, place you
in activities that help you reflect and focus.
15.
16. 17.
Basics and Intermediate classes.
EXTENSIONS 61
18.
19.
20.
21.
22.
[1, 2, 5]
PUBERTY KIT & ONLINE HELP
Ebook and online conversations groups for parents. Products like pads, tampons
and menstrual cups an instructional app.
[1, 2]
SASSY PUNCH LINGERIE
Panties and bra fitting consultations.
[1, 2]
OFFERING CONTRACEPTION
Contraceptives, condoms, and other reproductive health supplies offered
for free or at a low cost.
[1, 5, 2]
BODY LANGUAGE SEMINARS
Workshops, Instructional ebook, online tutorials educate young females on what their body language is saying and how
they can communicate better.
[2, 6] LOVE YOUR BODY EVENT Guest speakers, love not hate your temple
23.
24.
Your first bra kit, sports bras, period
activities and 24 hour hot line service.
[1, 2, 4] SELF LOVE EVENT PHOTO SHOOT Boost self love and confidence through
photographic activities.
[2, 6]
POSITIVE BODY IMAGE SESSIONS
Products, tools and conversation groups to discuss and learn about positive body image skills. Learning
to love ones self.
25. 26. 27.
[5, 4]
UNDERSTANDING SELF-ESTEEM
Mother daughter retreats and seminars.
[5]
RECLAIMING OUR TRUE SELVES
[2, 5]
FINDING THE GODDESS WITHIN
28.
Finding ones self workshops.
Valuing ones self and asking the world to treat us with love and respect. Workshops and conversation groups.
[2, 3, 4] BE INSPIRED WEEKEND RETREAT Bonding in nature, exploring the out doors
or learning about culture in a big city for
both mothers and daughters.
29.
[1, 5] SELF EMPOWERMENT Workshops and kits for self growth.
30.
[2]
YOGA AND MEDITATION CLASSES
Tap into your femininity, intuition, softness, gut feelings and nurturing essence through
yoga and meditation.
V I S UA L S TA N DA R D S
Patricia Lee “Patti� Smith is an American singer-songwriter, poet and visual artist who became a highly influential on the New York City punk rock movement.
EXTENSIONS 63
Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful. Be concerned about doing good work. Protect your work and if you build a good name, eventually that name will be its own currency. Life is like a roller coaster, ride it is never going to be perfect. It is going to have a perfect moments and rough spots, but it’s all worth it.
— Patti Smith
V I S UA L S TA N DA R D S
65
SOURCE
V I S UA L S TA N DA R D S
PHOTOGRAPHY
SOURCES
CH A P TE R 1
CH A P TE R 2
Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.
Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015
Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.
Copeland, Gary. Alyssa Pizer Photography Management. alyssapizer.com. November 2015. De Barros, Colette. Alyssa Pizer Photography Management. alyssapizer.com. November 2015.
SOURCE 67
CH A P TE R 3 Ellis, Cheyenne. Alyssa Pizer Photography Management. Coit, Justin. Tiffany & Company Ad Campaign. justincoit.com. alyssapizer.com. November 2015. November 2015. Makariou, Barry. Alyssa Pizer Photography Management. alys- Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015 sapizer.com. November 2015. Leibovitz, Annie. 2016 Pirelli Calendar. pirelli.com, Nov. 2015.