Fabulously50+ Media Kit

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Fabulously50+ MAGAZINE | SOUTH FLORIDA

“The most important thing is to enjoy your life - to be happy - it’s all that matters.” - Audrey Hepburn

Welcome to Fabulously50+ Magazine?

Fabulously50+ is a magazine that was created to INSPIRE men and women 50+, to realize their full potential and live the life that they want to live. We have brought together the most talented designers, writers and photographers to share their life experiences about to travel, health discoveries, financial tips, technology, fashion and entertainment.

The mission of Fabulously50+ Magazine is to INSPIRE participation in the 50+ community through coverage of the people, places, adventures, discoveries, health and fitness, food, trends, and events that define the ACTIVE 50+ LIFESTYLE.

e l b i d e r c The 7 In out Boomers’ b A s t c a F r e w o P g n i d n e p S e u l a V t e k Mar

3. Boomers are Living Longer Boomers are drinking the proverbial “fountain of youth” and living longer than ever before. In fact, Americans are living three decades longer now than they did a century ago. Boomers are not just living longer, they are living better, feeling more youthful than their predecessors and remaining engaged, active, and fulfilled.

1. The 50+ Demographic is #1 If there is strength in numbers, the 50+ demographic is mighty. At 111 million strong, the 50+ demographic is the #1 consumer-age demographic in the United States, far exceeding Gen X’s 61 million and

4. Boomers Own a Majority of U.S. Financial Assets

6. They Outspend the GDP of Several Major Nations

In a serious show of wealth and spending power, Boomers own

Want to put into perspective the vastness of the 50+ demo’s

a large majority of U.S. financial assets. Boomers and older

spending power? The U.S. 50+ population spends $3.2 trillion

Americans own 63 percent of all American financial assets,

annually. That is a total greater than the GDP of nations such as

making them a serious economic force to be reckoned with and

Italy, Russia, the United Kingdom, Brazil and France.

a highly coveted group for marketers looking to have a serious impact.

Millennials’ 75 million.

2. The 50+ Demographic is Growing Fast

5. 50+ Are More Likely to Have Financial Investments

7. 50+ Demo Represents a Major Marketing Opportunity The 50+ demo accounts for half of all consumer expenditures

Not only is the 50+ demo the largest age group in

Boomers also far exceed their younger counterparts when it

-- yet a shockingly small 10 percent of marketing dollars are

the United States, it is also its fastest growing. This

comes to financial investments. In fact, the 50+ demographic is

targeted toward 50+. Clearly, the numbers don’t add up, and

sizeable group will increase by 19 million over the

51 percent more likely to own financial investments than people

overlooking the 50+ demographic is a major marketing mistake.

next decade, more than triple the pace of younger

ages 18-49 - and those investments hold an incredible 197 percent

Targeting the 50+ demo, marketers will see serious payoff when it

demographics.

greater value.

comes to benefitting their bottom line.

Demographics & Distribution • Men 41% / Women 59% • Age: Median: 56 years • Household Income Median: $200k

Fabulously50+ is printed Tri-Annually (3 times per year) •

Total circulation 120,000 annually

•

Online: Readership: 300,000+ Unique Visitors

Targeted Distribution: •

25,000 Mailed annually to upper $250,000 and up incomes with average home value of $500,000+

•

80,000 Distributed into high-end / high net worth / high-traffic store fronts & medical

•

15,000 Local events, home shows and art shows

Affluent Subscribers / Influential Businesses Fabulously50+ is being mailed directly to targeted hand picked businesses in both Palm Beach & Broward counties Targeted Distribution (300+ business locations throughout Broward/Palm Beaches) Fabulously50+ targets affluent businesses & high traffic luxury area’s including all advertisers distribute and display Fabulously50+ in their storefront. We are currently in the below listed locations or in negotiations at this time with management concerning advertising and distribution.

•

Spa’s and Salons

•

Downtown at the Gardens

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Whole Foods

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Seminole Casino Coconut Creek

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Palm Harbor Marina the Palm Beaches

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Publix Grocery Stores

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Cabo Flats Cantina & Tequila Bar

•

Palm Beach Outlets

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Fitness Centers

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Pelican Grand Fort Lauderdale

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Harbour Ridge Yacht & Country Club

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High-end Hotels with Spas / Golf

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Akoya Boca West Country Club

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Sunset Key Cottages - Key West Florida

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High-End Condominiums

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Men’s Wearhouse

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Harbourside Place Jupiter Florida

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Barnes and Noble

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Seasons 52

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PGA National Country Club

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Las Olas Blvd.

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Life Extension

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The Club at Harbor Beach Marriott Resort

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Boca Towne Center

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Twice the Style

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Palm Beach Gardens

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Boynton Beach Mall

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Oceanside Estate Properties

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The Facility for Personal Training

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Weston Town Center

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Chima Brazilian Steakhouse

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Real Estate Offices

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Fresh Market

•

Legends 100.3 FM

•

Medical & Physicians Offices

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Wellington Mall

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The Addision

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Car Dealerships

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Pembroke Pines Mall

Online Magazine The Fabulously50+ digital version is online at Fabulously50.com with 100 million American’s that are over 50 and growing appeal with the baby boomer generation. There are more than 100,000 unique page views per issue. Our massive audience appeal is well connected to our various social media platforms, including Facebook, Twitter and Instagram. Visit us at Fabulously50.com

Over 25,000+ Unique Visitors per month & growing!

+ 50 Events & Experiences

ENGAGE OUR AUDIENCE WITH YOUR BRAND

Join the magic of our generation! We bring our advertisers a new level of exposure with Fabulously50+ Events. First-class meetings and events from the casual 50+ get-together to elaborately themed SoirĂŠes, our Fabulously50+ Events Division adds a new level of marketing exposure to your brand.

Fabulously50+ Magazine offers a multitude of active lifestyle events to further ENGAGE OUR AUDIENCE WITH YOUR BRAND. Opportunities include: consumer sporting events, retail programs, outdoor music festivals, film festivals, lifestyle shows, custom brand events, resort & hotel sampling partnerships and industry trade shows.

Followers 7,586+

Facebook.com/Fabulously50 Start a conversation with your audience. We build loyalty, trust and ultimately sales. We turn followers into clients. #Fabulously50

Multi-Media Partnerships People 50+ place a great importance on style, fashion, performance, sports, luxury, the outdoors, family, convenience, price, and other factors that make up their everyday lifestyle patterns. Much can be said that the brands to which we gravitate (and trust) are the very brands we rely on to deliver promises and benefits. And when the brands deliver, we want more. In fact, we are open to experiencing new products and services, new brand extensions, and new opportunities from the companies and brands we believe in. That’s why it’s crucial to identify the right partner when aligning company and customer profiles that will ultimately shape a company’s brand positioning and overall image.

At Fabulously50+ Magazine, we understand the strategic value in partnerships and we work diligently to position your brand for maximum exposure for market entry into the 50+ demographic.

We are excited to announce our newest partnership, South Florida’s legends 100.3 FM. In addition to airtime, Legends will be working with Fabulously50+ to create incredible events and media for our readership and advertisers throughout 2016.

Coming 2016

Magazine App for Mobile Fabulously50+ will be designed a iPad & Mobile HTML 5 friendly platform technologies which will allow The dynamic flexibility needed to truly deliver an immersive reader experience with easy navigation. We will recraft every issue to reading on a tablet more pleasurable and to make our photography and design pop with portrait and landscape viewing. We also enhance stories with additional photo galleries, exclusive videos, and interactive features. The result is a uniquely adventurous reading experience.

Coming 2016

Social Platform (BETA) Fabulously50+ Magazine will begin beta testing a new social membership platform called Fabulously50+ Social. Once an approved member, users are given access to create a custom profile in which they can upload and share images, create conversations and posts, interest groups and much more.

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Let us help you breathe in time to the ocean waves.

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Charmingly Jupiter‌

PRIVATE VILLA RENTALS • LUXURY RESORTS • ALL-INCLUSIVES YACHT CHARTERS • GOLF & SPA VACATIONS • CRUISES • AND MORE

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YOU’RE

GOING TO LOVE IT

Let us reinvent the meaning of a timeout. Let us rejuvinate you with ocean-inspired remedies. Let us be the start of your fondest vacation memories.

Bed and Breakfast – The ideal package to create fond memories for your getaway. Includes breakfast for two and valet parking. For reservations, contact your travel professional, call The Ritz-Carlton at 800-241-3333 or visit ritzcarlton.com/fortlauderdale.

Explore the Caribbean

any way you want!

Waterfront Dining, Shopping, Entertainment & More!

Experience deluxe amenities and exceptional service while you enjoy world-class activities with breathtaking scenery!

The sun. The surf. The soft, sandy beach—all just steps away from the laid-back sophistication of Sonesta Fort Lauderdale Beach. With sweeping beachside views, unforgettable service and winner of the prestigious AAA Four Diamond Award and TripAdvisor Certificate of Excellence, Sonesta Fort Lauderdale Beach offers guests everything they could ever want in a seaside escape.

Sonesta Fort Lauderdale Beach features:

TO PLAN YOUR AMAZING JOURNEY, CONTACT:

BETH BURR 561.385.3895

www.AmazingJourneysTravel.com beth@AmazingJourneysTravel.com Beth Burr- Cruise Planners

Offer is valid through December 31, 2015. Rate is per room/per night, based on single or double occupancy, exclusive of taxes, gratuities, fees and other charges; does not apply to groups; cannot be combined with any other offer and is not applicable for Rewards redemption. Daily breakfast is available in the restaurant and not valid for in-room dining. Offer is subject to availability. Š2015 The Ritz-Carlton Hotel Company, L.L.C.

Come to where European sophistication and raw island passion have fallen in love.

Savor

Shop

Experience

The Woods Jupiter | BurgerFi Bravo Cucina Italiana | Tommy Bahama deep blu seafood grille Too Bizaare | Johnny Swirls Another Broken Egg Cafe Calaveras Cantina Coffee Culture CafĂŠ & Eatery

Francesca’s | Chico’s | Swim’n Sport John Craig | White House I Black Market Glitzy Girl | A Pink Princess Native Visions Galleries Tommy Bahama | iClass Eyewear Pucci & Catana Luxury Pet Boutique HMY Yachts | And more!

Wyndham Grand Jupiter The Blowzone Venetian Nail Spa Weekly Live Music Yoga on the Waterfront And more!

• Beachfront hotel with 240 guest rooms and suites, all with ocean views

• Penthouse event space with floor-to-ceiling windows with views of the ocean

• Bistro, the hotel’s full service restaurant with EnomaticŽ wine machines

• Walking distance to Galleria Mall, Bonnet House Museum & Gardens and Hugh Taylor Birch State Park

• Pool and patio bar

• 3 miles from Las Olas Riverwalk Arts & Entertainment District

• Spa suite with customized treatments

• Complimentary WiFi

VISIT SONESTA.COM/FORTLAUDERDALE FOR MORE INFORMATION

9 9 9 N O R T H F O R T L AU D E R DA L E B E AC H B O U L E VA R D

|

F O R T L AU D E R DA L E , F L

|

954.315.1460

Where boredom is a forbidden emotion. A magical place, called St. Maarten.

VacationStMaarten.com

harboursideplace.com I 561.935.9533 I Connect with us:

FST#ST39068 CST#2034468-50

STAY. NEW. STAY. SONESTA.

#HarboursideFL

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Reimagine

Be Our Guest.

DINING

ISLAND LIFE REDEFINED

7/16/15 3:19 PM

Elevate your experience. Play your favorite Las Vegas style slots, enjoy the thrill of live Blackjack, indulge at the world-class NYY Steak and live it up at Legends Lounge.

Paradise is closer than you think Easy and affordable, a getaway to Grand Lucayan on Grand Bahama Island is just 60 miles off the South Florida coast. Sun-kissed beaches, turquoise blue waters and unbeatable rates year-round. What are you waiting for? Let’s go!

B roaD way & Br is ke t

$ 115 + 100

South Florida’s Premier Port of Call

RATES FROM

$

LIVE THE GOOD LIFE.

BOOK A PRIVATE TOU R OF TH E CLU B. CALL 954.765. 3022 OR VISIT TH ECLU BATHARBORBE ACH .COM .

Blue Heron Blvd.

INCREDIBLE LOCATION | INCOMPARABLE FACILITIES | IMPECCABLE STYLE i Lake Worth Inlet

95

1

Blue Heron Blvd.

Lake Worth Inlet

95

1

Atlantic Ocean Dr.

GRAND BAHAMA

West Palm Beach

Lake Worth

ONLY 55.3 MILES

PALM HARBOR MARINA

Palm Beach Lakes Blvd.

West Palm Beach

Worth Ave. Shopping

1

PALM HARBOR MARINA Worth Ave. Shopping

Palm Beach International Airport

95

1

S. Ocean Blvd.

i95

S. Ocean Blvd.

Palm Beach International Airport

Delicious new experiences are right around the corner.

Atlantic Ocean

Flagler

Lake Worth Palm Beach Lakes Blvd.

Hungry for some culture?

Prepare for an experience that inspires at SUNSET KEY COTTAGES, A LUXURY COLLECTION RESORT. Discover an exquisitely intimate enclave of charming bougainvillea-laced cottages, an exclusive beach, idyllic spa and luscious waterfront dining.

12600 Harbour Ridge Blvd. | Palm City, FL 34990 | 772.336.3000 | www.HarbourRidge.com

• 200 slips for yachts up to 250' • State-of-the-art concrete oating dock system • Fitness center, catering kitchen, wet bar, billiards and gaming room • 4 miles south of Lake Worth Inlet • Steps to downtown West Palm, minutes to the airport and beaches • Dockage and golf cart porter service • Convenient to chandlery, services and support • Single and three-phase power with surge protection • High-speed diesel and gasoline pumps • Free new updated high speed Wi-Fi, computers, cable TV and phones • Secure parking and gated card key access • Ideal “stopping pointâ€? between North and South destinations • Closest Point to Grand Bahama

Keep your tropical escape close at hand with an exclusive membership to The Club at Harbor Beach. Fill your free time lounging by the lagoon pool and getting pampered at the spa. Let the kids go splash at the Surf Club, or join them for basketball, tennis or water sports. Make new friends and new contacts. Or get away from it all on our private beach. Life is simply too short to wait for vacation.

Dr.

For further information regarding resident and marina membership opportunities available at Harbour Ridge Yacht and Country Club along with Be Our Guest information, please contact our Membership OfďŹ ce at 772.873.6013 or l.pahl@hrycc.org.

BASK IN THE FINER THINGS IN LIFE.

Flagler

Harbour Ridge Yacht & Country Club is a private, member-owned club where golfers and tennis players mingle with boaters and nature enthusiasts to create an active community of residents, each of whom is proud to call Harbour Ridge home. We invite you to see for yourself and...Be part of Harbour Ridge. Ask for more details on our Be Our Guest introductory program*: • two nights in a beautifully furnished condominium • two rounds of golf for two on either of our championship golf courses • unlimited use of our ďŹ tness center • two lunches for two and a casually elegant dinner for two • enjoy the beauty of Harbour Ridge from the St. Lucie River on a guided riverfront cruise

*For a nominal fee

Voted one of the Top 25 Marinas by Power & Motoryacht Magazine!

RESORT CREDIT *

Southern Blvd. Southern Blvd.

Call 888-808-0539 or visit GrandLucayan.com to start planning your getaway

casinococo.com

A martini that’s just dry enough. Juicy steak cooked to perfection. Dinner for two on a night to remember. Imagine it all. Then find it at Downtown at the Gardens.

For reservations, please call 866-236-6700 or visit sunsetkeycottages.com

*Book through October 31, 2015 for travel between January 2 to February 28, 2016. Resort credit is based on stays of 4-nights or more and can be used for spa, golf, tennis and food & beverage. Room rate does not include government taxes, resort fees and service charges. Double occupancy required. New bookings only. Does not apply to group bookings. Additional restrictions and fees may apply. Offer may be changed or cancelled at any time.

Must be at least 21 years old to play Slots and Table Games or to receive Player’s Club benefits. Must be 18 or older to play Live Poker. If you or someone you know has a gambling problem, please call 1.888.ADMIT.IT.

Explore more at riverwalkae.com

#DOTHEDISTRICT

THE CLUB AT HARBOR BEACH MARRIOTTÂŽ RESORT & SPA 3030 HOLIDAY DRIVE, FORT LAUDERDALE, FLORIDA 33316 954.765.3022 THECLUBATHARBORBEACH.COM

The Intracoastal is now dredged at 10' near the Good Samaritan Medical Center

400 North Flagler Drive, Suite A | West Palm Beach, Florida 33401 PalmHarbor-Marina.com | (561) 444-3246

Š 2015 Marriott International, Inc.

www.DowntownAtTheGardens.com

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