Façon Australia Summer 2020

Façon Beauté As the days grow longer and we start spending more time in the sun, it’s important to take care of our skin.

Enter esmi Skin Minerals, created by Evette Hess in 2017. Vegan, crueltyfree and Aus tra lian-made, each product is designed carefully to treat skin concerns while nourishing the skin and letting natural beauty shine.

As one of the Financial Review’s Fast 100 of 2020 esmi seems unstoppable as it continues to break grounds in the beauty world. We asked Evette to share how esmi works and the secret to cl ear, glowing skin.

For the uninitiated, what is the story behind esmi? Before starting esmi Skin Minerals I worked in the beauty industry for more than 10 years and was very familiar with ingredients suited to different skin concerns. Most of my work was on problematic skin types.

We would do advanced treatments on clients and use great skincare, but there just wasn’t a makeup on the market that served their skin. My goal was to give them something they could apply that almost acted like another skincare step.

From this esmi Skin Minerals, and its first product, Liquid Mineral Foundation, was born in 2017. This product provides beautiful coverage but is actuall y formulated with niacinamide and hyaluronic acid so it treats the skin while you wear it. This was a pretty new concept at the time, and the product still remains a best seller today.

Having battled acne in my early life and understanding the challenges that people in this position face, the next big challenge for me was dry skin, ageing and pigmentation. My skin was constantl y changing and as such, so were my skin concerns and needs. My personal skin journey plus my knowledge of the industry and beneficial ingredients paved