Why Full Conference
at Marketplace & Academy Matters for Sales Reps by Allison White, Sales Rep for Sugar B
I
t’s almost Marketplace & Academy time in Long Beach! I’m super excited to be attending my eighth ASTRA conference this year, and in my 11 years of being a sales rep, I’d say that’s a pretty good attendance record.
“Best New Dice Game of 2022” — My Mother
The addictive game of strategy and chance. How Low Can you Roll?
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Come meet Mr. Doozy at Booth F12
Every year I look forward to going to the full Marketplace & Academy because it’s a time to see industry friends, network with new contacts, gain insights from retailers and manufacturers, and get educated about relevant trends and tools in our industry. What ASTRA provides during the full conference is greatly valuable and if you’re paying to attend, you should definitely take advantage of all they have to offer. For sales reps, I find that attending just the trade show part of Marketplace & Academy isn’t the only thing to do. Of course we’re at the show to see midyear releases, catch up with our sales managers, and show our customers who attend what’s hot, but the full day of educational sessions that ASTRA offers are always worth checking out. There’s always a broad range of sessions to choose from, and even if they’re primarily retailer focused, most reps can always gain something from them. Some of my favorite sessions in the past have focused on utilizing social media, because it’s an ever-changing landscape. Those sessions were valuable to learn some of the best practices for posting and how to boost engagement, and they were relevant for retailers, reps, and manufacturers. Sometimes the sessions focus on a specific platform, like Instagram, but others cover many different platforms.
May2022 • astratoy.org
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4/27/22 9:12 AM
