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Event Ideas Incorporate a Charitable Contribution
Commit to giving a percentage of your Neighborhood Toy Store Day sales to a charitable organization. Let your customer decide which organization by offering a token with every purchase that they can deposit into one of three jars to represent their vote. Track the progress on social media and build excitement throughout the day.
Promote the Best Toys for Kids
Set up a display area with all of the Best Toys for Kids product winners. Create your own “Best of Best Toys for Kids” award and
ask each child to vote for their favorite toy from the display.
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Set Up a Wish List Station
Provide each child who walks into the door with a clipboard and a wish list to fill out that gets kept at the store and is also emailed to the parents.
Host In-Store Activities
In-store product demonstrations are one of the key ways independent toy stores can set themselves apart. Taking into account your store size, plan out a few in-store activities your customers can take part in. Whether it’s inviting a costumed character,
putting on a building contest, provide some fun activities to provide a reason for customers to come by your store on Neighborhood Toy Store Day.
Photo Booth Fun
Stage an informal photo booth area in your store where customers can snap a photo with their favorite product in your store and post to your Facebook page with the hashtag #NeighborhoodToyStoreDay for a chance to win a prize pack (which can be put together with vendor giveaways or older merchandise).
Invite an Inventor
Invite a vendor or inventor to demo the product, whether it’s in-store or on Zoom. Share the story behind the products and wow your customers! The key is to participate in Neighborhood Toy Store Day, so plan what will work for you and for your customers. No space for an in-store event or going completely virtual? Plan on keeping it simple – even donating a percentage of your day’s sales to a charitable organization will go a long way in reminding your customers the important role you play in your community. ASTRA
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