for your business information TikTok Trumps YouTube
The Verge reports that TikTok’s users now spend more time than YouTube users each month watching content. A report from app analytics firm App Annie indicates that in the U.S., TikTok overtook YouTube in August last year. As of this June, its users watched more than 24 hours of content per month compared to 22 hours and 40 minutes onYouTube. The difference is starker in other countries – in the UK, TikTok overtook YouTube last May and today, users reportedly watch almost 26 hours of content a month, compared to less than 16 on YouTube. The figures only include viewership on Android phones, however, so they may not be representative of mobile users as a whole. “But caveats aside, they show the extent of TikTok’s meteoric rise over just a few short years,” says the article. “It’s even more impressive given the three-minute maximum of most of its videos, compared to the 10-minute format preferred by YouTubers; and that for much of 2020, TikTok faced continued threats that it would be banned in the U.S.”
MAY YOUR HOLIDAYS BE
MERRY & BRIGHT!
Your Career was Probably Influenced by Your Toys and Play
Nearly half of adults say they are living out their childhood dream jobs, according to new research commissioned by The Genius of Play and conducted by OnePoll. In the survey of 2,000 adults in the U.S. with children ages 3 to 14, a third of respondents revealed that how they played as kids impacted the careers they pursued later in life, with the average deciding on their dream job by age 7 and landing that job by age 23. “‘Fake it ’til you make it!’ might be a common expression in the real working world, but this new research proves that there is a true benefit to role-playing the job you want, especially as a child,” says Anna Yudina, senior director of marketing initiatives at The Toy Association. The survey looked at factors that influenced career paths. Thirty-two percent of adults reported the toys they played with as a child influenced their careers. Other factors included the activities (sports, clubs, etc.) they participated in (50 percent), the media they consumed (40 percent), the careers of their parents (34 percent), and the influence of friends and siblings (21 percent). In addition, most employed adults reported implementing in their daily jobs many of the soft skills they learned through play as a child. They include creativity, teamwork, problem solving, empathy, and communication, Many respondents reported carrying over their childhood hobbies into adulthood. From drawing to music to writing, science, and more, the results emphasize that play continues to be a powerful tool at any age. Eighty-six percent of those surveyed are now encouraging their own kids to play with toys to learn valuable skills they, too, could use as adults. The majority reported that they frequently encourage their child to play with toys that would enrich their learning and inspire careers in specific fields such as the sciences, technology, engineering, the arts, and mathematics.
Book Celebrates Impulse Toys
Love!
WITH
SEE YOU IN 2022!
401-284-0610 Toy Fair 2022 Booth 5907 GoodToyGroup.com
The latest (and definitive) edition of Rack Toys by freelance pop-culture writer and photographer Brian Heiler will be released through Nacelle Company’s new publishing department. The 2012 book is a love letter to the colorfully packaged toys that hang from grocers’ shelves; the ones designed to entice children sitting in shopping carts. When revered with nostalgia, these inexpensive toys possess plenty of charm and kitsch.
32 October 2021 — edplay.com
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