Marketing and Digital Communications MA

Build your capabilities as a strategically minded advertising creative. You’ll enter an intensive environment replicating a fullservice advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.

Working collaboratively in pairs, you’ll create innovative advertising from your very first week, tackling real agency briefs. While developing a keen understanding of conception and strategy, you’ll also learn the vital skills essential to any advertising role – like IT training, negotiation and presenting ideas.

Entry requirements

equivalent Level 6 qualifications, or relevant equivalent or ‘certified’ learning (such as training courses not run or credit

Why study here?

Graduate equipped with a professional portfolio and the contacts you need to win the job you want Have the chance to exhibit your work at the D&AD New Blood competition Interact with top international agencies and get advice from leading creative directors, strategists, planners and ex-students Create links with the world’s best advertising agencies

Assessment method

Visual, verbal and written coursework with a final

Modules could include:

Introduction to Concept Creation Experiences and Digital Culture Campaign Development Media Lab Behaviour Change for Good Final Portfolio & Website

We welcome applications from those with relevant experience, and a demonstrable interest in the subject We’ll also welcome your application if you have formal by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL), and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications APL applicants using experience to apply should note there is a £200 application fee for entry with advanced standing or with exemption from specific modules external assessment

Department: School of Communication Course title: Marketing and Digital Communications MA Location: Online Course duration: Two years

On this course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll build a comprehensive working knowledge of marketing and branding strategy and learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

Entry requirements

equivalent Level 6 qualifications. Our typical applicants the subject there is a £200 application fee for entry with advanced standing or with exemption from specific modules or credit

Why study here?

Deepen your cultural knowledge to face the challenges and opportunities presented by an increasingly global market Future-proof your skills, by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale

Assessment method

100% coursework, such as reports and plans, blogs and infographics,

Modules could include:

Marketing in a Digital World Creative Digital Storytelling Global Media Planning Industry and Innovation Final Major Project

We welcome applications from those with relevant hold an undergraduate degree of 2:2 or above, or equivalent experience and a demonstrable interest in We’ll also welcome your application if you have formal or ‘certified’ learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL), and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications APL applicants using experience to apply should note pitches and presentations