Loren Aronov gets reflective and personal with ‘Mask On’

When Loren Aronov was young, living in the suburbs of Toronto, her dream was to become a pop sensation. Now, the self-proclaimed bedroom pop artist is premiering a reflective new tune called MaskOn.

Loren explains, "The song revolves around the struggle to meet other people's expectations and the pressure to be someone you're not. 'Mask On' symbolizes the act of hiding behind a facade and dealing with societal pressures to achieve perfection and success. This theme resonates deeply with me, making the song highly personal."

With this latest release, Loren undoubtedly communicates her mission. Her warm and intimate lo-fi vocals make it feel as if she's speaking directly to the listener. The song's production complements this atmosphere,deliberatelycreatingacozy and inviting experience, further strengthening the bond between the artistandheraudience.

Under the weight of societal expectations, Loren often found herself striving for perfection, portraying a completely different persona in her writing and singing. Her songs embodied the idealism that many peoplewantedtosee.

As Loren navigates her teenage years, she is learning to embrace life as it unfolds and remain true to herself. She is discovering the joy of the journey, ratherthanfixatingonthedestination.

Mask On marks Loren's fourth release this year, following the success of her previous singles: "uncool," "broken roads,"and"i'mokay."Thesetrackshave already amassed over 240k streams on Spotify. Loren has been creating quite a buzz, evident in her impressive accomplishmentofreachingonemillion streams with her cover of "Payphone" and amassing a substantial following of 150kSpotifysubscribers.

Collaborating with renowned music producers such as Kayla Diamond (who made it to the Top 10 of the Canadian Billboard) and the talented Italian DJ/producer Andrea Bratti (also known as AUGUSTKID), Loren Aronov remains determined to empower others facing similar challenges and boost their self-belief. We will undoubtedly keep a closeeyeonherpromisingcareer.

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Connecticut-born artist Natalie Diaz, known by her alias ENTITY, is a true multi-talent. As a singer/songwriter, instrumentalist, producer, and DJ, she effortlessly weaves together her various skills to create a mesmerizing musical experience.

Returning with her latest EP, 4 Years & a Hangover, ENTITY invites listeners on an emotional journey through her formative teenage years in the bustling city of New York. The EP serves as a window into the artist's life, delving into real-life tribulations and the tumultuous experiences of partying and substanceabuseduringhertimeatNYU.

ThisnewEPspeakstoherpersonaljourneywith addiction and recovery, taking listeners on a powerful ride of vulnerability, self-exploration, andloneliness.Itsetsouttotellthestoryofhow sheovercameherstruggles.

She discussed the new release...: “My EP tells a story about a drug addiction that I struggled with in my college years. It is basically real-life diary entries that I took from my journals and createdlyricstoenhancethedark,dance,party beats that I produced. The project is organised by the highs and lows of drug use. The upbeat and energetic songs are in the beginning where the slower, more chill songs are at the end, showing my journey of sadness, loneliness and empty voids, leading to recovery, sobriety and inner peace. It's a very vulnerable project, but I am all about authenticity and want my music to relate to others who have gone through/goingthroughtheexactsamething.”

Through her music, ENTITY aims to uplift and empower her audience, offering solace and motivation in the face of difficulties. With her incredible vocals, heartfelt lyrics, and a fusion of beats and underground vibes, she creates a sonic landscape that resonates with listeners and inspires them to overcome their own challenges.

Diaz'smusicaljourneybeganatayoungage,as she discovered music as a powerful outlet for self-expression. Over the years, she has honed her skills on various instruments such as the clarinet, guitar, and piano, showcasing her versatilityasanartist.

As a DJ, ENTITY captivates audiences with her deep house beats and pulsating bass lines that ignite the crowd. Her recent releases, including the critically acclaimed EP Visions In Black in 2021, have showcased her range and talent, solidifyingherpresenceinthemusicscene.

WiththenewEP"4Years&aHangover,"ENTITY reaffirmsherunwaveringdedicationtohercraft. Forher,musicisnotjustapassion—it'salifeline and a means of escape. Through her heartfelt compositions, she shares her personal journey, offering a glimpse into the transformative powerofresilienceandgrowth.

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