25 Global Brands to Watch in 2020 by Business Connect

Vol-2 | Issue-11 | June 2020 | 100/-

5 Best Science

GLOBAL BRANDS

Backed Ways To Relieve

Stress

to Watch in 2020

And Relax

Graham Bright

Head, Compliance & Operation

EURO EXIM BANK LIMITED

5 Ways

to build a company culture THAT

PROMOTES

A Renowned International Banking Financial Institution 1

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Editor’s Note

COSMOPOLITAN BRANDS SETTING OUT THE BEACON OF HOPE- GIVING IMPETUS TO THE ENTREPRENEURIAL WORLD One of the most influential aspects of any business is – Branding. Be it a colossal megacorp or an entrepreneurial venture, an impressive branding blueprint will always assist you to get an edge over your competitive players. But, are you really able to comprehend the correct meaning of this wordbranding? Building a brand is not a one day process and many people think this is all about broadcasting, exposing and marketing their brands, that may carve a niche for them in the relevant domain. Instead, a brand is a commitment that is made by a company to its consumers. It is a trust invoked in their minds by the exclusive products and services rendered by that Firm, basically, it is about developing a value towards the customers. You can assume from the above premise that a brand is what you are, currently and what you aspire to be as per the perception of the people towards you. This edition converges your focus to such exclusive global brands which have established a new definition for brand building in the market. Our latest edition- ‘25 Global Brands to Watch in 2020’ has brought you with the exclusive strategies, stories and empathetic insights of the business leaders who successfully chiseled their way out for building their brands, during the alarming situations like these. As we are aware that the Coronavirus outbreak has resulted in collapsing of economies across the globe that has placed everything at stake. Many brands are suffering due to this pandemic. Healthcare is unravelling- even the countries with the most sophisticated medical facilities are unable

Kajal Dobhal Kajal@businessconnectindia.in

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

to save people. Amidst this reigning chaos, many brands have chalked out a courteous intention of adding a value to the lives of their customers. During these challenging times, the cosmopolitan brands, which are being featured in this edition, have been well- recognized for adding multiple features in their products and services for assisting their precious customers to stay home and keep themselves safe. We can assure you that our brand- new volume is a perfect amalgamation of the unparalleled tactics for- brand building, marketing and advertising which have been tossed by the business leaders of the global brands. Our team has provided an insight about the success stories of these universal brands from plinth to paramount amidst the distressing situation of the present time. Netting the struggle stories of the business leaders with their perception towards success, penning down the driving force that made them start their businesses from the scratch, we have ensured to frame this edition as the perfect articulation of our Magazine. On the cover page, we have promoted an International Financial Institution- Euro Exim Bank Ltd. The Global brand, headquartered in St. Lucia, West Indies, has acquired the front- page for the crucial role played by it, in managing the monetary issues from diverse domains. Under the auspices of Graham Bright, Head of Compliances and Operations, the institution is ascending the heights of success with a rapid pace.

Vol 2 |Issue-11|May 2020 Publisher & Editor : Abhishek Kumar Dubey

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Corporate Team

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Data Research & Analysis

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Finance Team

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Circulation Team

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Creative Team

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Legal Affairs Mukesh Kumar

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CONTENTS EURO EXIM BANK LTD A Renowned International Banking Financial Institution

GRAHAM BRIGHT Head, Compliance & Operations

20 24 26 32 34

38 40 44 46

BAGGIT

NINA LEKHI | MD & Chief Design Curator

CAVISSON SYSTEM INC ANIL KUMAR | Founder & CTO

HIREXA SOLUTIONS

KINGSLY STEPHEN & MAHESH JAIN | Directos

IXCEED SOLUTIONS

YOGITA TULSIANI | Co-Founder & Director

JUDGE INDIA

ABHISHEK AGARWAL | Senior Vice President

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PARACOSMA

KEN EHRHART | Founder & CEO

SECEON INC

CHANDRA SHEKHAR PANDEY | CEO & Founder

WEBMADDY

OM SHARMA | Founder

XEBIA GLOBAL SERVICES

ANAAND SAHAY | CEO

IN HOUSE CONTENT

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EURO EXIM BANK LTD A RENOWNED INTERNATIONAL BANKING FINANCIAL INSTITUTION

Kajal Dobhal | Business Connect

Financial Institutions play a pivotal role in managing the financial and monetary issues of corporates, businesses, individuals, etc. Regulating and monitoring the transactions, financial institutions are instrumental in shaping the economy of the nation. Euro Exim Bank Ltd.is one of the renowned and top-notch financial institutions, established in 2015.

COVER

Euro Exim Bank is a young and innovative international financial institution. They are headquartered in St. Lucia, in the West Indies, with a Representative Office in London and a network of affiliates, agents and partners in key locations, serving import and export businesses around the globe, facilitating the trade finance.

STORY

GRAHAM BRIGHT | Head, Compliance & Operations

In todayâ&#x20AC;&#x2122;s rapidly growing international markets, with the Belt & Road Initiative and expanding global hubs, trade finance continues to play a strategic role in cross-border flow and movement of goods and services valued at trillions of dollars annually.

They specialize in connecting corporate buyers and sellers, enabling businesses to economically and efficiently import goods and services. Moreover, they assist companies to fulfil their trade aspirations through financial instrument issuance and relay via SWIFT to correspondent institutions.

Their international teams of experts have years of Trade Finance and SWIFT experience of complex instruments and transacting via an extensive network of contacts and counterparties covering emerging markets, Africa, Asia, the Middle East and South America.

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COVER

STORY

GRAHAM BRIGHT

Head, Compliance & Operations

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They started as a small payment provider in the UK (SPI), however, due to diminishing margins and the crowded competitive nature of the business, it was clear that designation was no longer suitable to the company growth model. Spotting a gap in the market, the company applied for an international regulated banking license in St. Lucia, under the strict auspices of the Financial Services Regulatory Authority (FSRA). This enabled them to provide the full range of banking services, with a focus on specialist trade finance.

KAUSHIK PUNJANI | DIRECTOR

They are now empowered to provide not only Letters of Credit, Standby Letters of Credit, but also regulated Bank Guarantees and Performance Bonds from their St. Lucia Head Office. Additionally, they are looking at extending their platforms with foreign exchange service, issuance of pre-paid cards and introduction of tradeable digital assets.

HELPING YOU STAY AHEAD OF THE GAME Letâ&#x20AC;&#x2122;s walk through how Euro Exim helps you to stay ahead, which requires constant vigilance. In the financial sector, successful firms find, service and retain sustainable clients, deliver trusted collaborate products with professional specialist staff, and above all provide innovative and low-risk solutions that free client cashflow. Their wide range of clients operate in countries where there is demand, but access to fiat currency, knowledge of complex processes, lack of investment in infrastructure hamper them from being competitive and agile. Their approach, designed to mitigate risk remains dependent on strong KYC and indemnity processes, allowing clients through appropriate collateral requirements to trade more competitively and efficiently, placing them ahead of cash-strapped competitors.

KEEPING UP THE PACE Within weeks, they have seen unprecedented global challenges with disrupted labour forces, supply chain shortages, pressure on health services, restricted travel and total country lockdowns. Add to this uncertainty access to consistent sources of economic cost-effective supplies, dramatically falling oil prices and zero output in powerhouse economies.

With the outbreak of Coronavirus, an unfortunate consequence, in addition to the closure of factories, worldwide panic, stock market freefall and growing mortality rates, comes the expectation that banks will exercise margin calls and recall loans more aggressively, tighten their hold on cash where possible and restrict credit, especially in uncertain trade environments. Our approach to helping buyers with more appropriate flexible collateral will help to rebuild supply chains, reestablish trade lines and assist in maintaining cash flow in these difficult times facilitating commerce as production eventually resumes.

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Internally, they have implemented new technology such as a blockchain architecture and AI solutions inside their trading platforms. Also, they introduced Ripple xCurrent and On-Demand Liquidity services, positioning them to meet and exceed buyersâ&#x20AC;&#x2122; demand for alternative payment mechanisms and the ability to procure products and raw materials from new supply sources such as emerging markets. Externally, their brand has grown significantly over the past five years, finding the market niche serving small and mid-tier companies and by carefully managing their exposure. They have grown exponentially and 12

suppliers in other countries in Africa and across the globe but did not wish to continually buy USD or other fluctuating currencies from a local bank.

their strategic goal is to become the largest trade finance provider globally. They are recognised internationally as a major player, with a growing number of experts and sales resources in multiple locations.

This affected cash flow and access to liquidity where their order size would be relatively small. Euro Exim Bankâ&#x20AC;&#x2122;s RippleNet solution helped the client with immediate payments in local currency through xCurrent, and further access to ODL (On-Demand Liquidity) offering unlimited low-cost liquidity using the XRP digital asset for settlement with certainty and immutability of transfer and settlement.

Brand awareness has also increased through being proud sponsorship of key trade events, as contributors to global publications and recognized as award-winning thoughtleaders collecting multiple accolades for their technology, service provision and executive innovation. This strategy has been instrumental in building their reputation, supported by their future-ready blockchain-enabled platform for instrument issuance and Ripple-powered frictionless payments and liquidity.

By remaining specialists in their outlook, service delivery and sector of business, they continue to build their reputation, customer base, geographic spread with their brand well recognized as a leading supplier.

COPING WITH THE TECHNOLOGY In this new era of Technical dominance, Euro Exim Bank has actively embraced technology and attended a multitude of industry events to understand the impacts and benefits of technology.

AN EDGE OVER THE PEERS To win the trust of the clientele and empower the market, it is quintessential to offer something distinctive. On the same notion, Euro Exim Bank tries to deliver the services that justify its uniqueness.

As a result of careful and strategically planned implementations, they have been nominated for awards based on their workflow product and how they have integrated technology and process with other platforms.

The cornerstones on which the foundation of Euro Exim Bank is built are trust, leadership, experience, personal relationships, country expertise, speed of response, cost-effective instruments and above all continued contact and information sharing.

Blockchain is one of the latest innovations to captivate the trade industry, and accordingly, they have implemented and enabled a full blockchain capability into their trade platform. However, no customers have specifically requested a blockchain-enabled transaction. Neither has anyone declined services that did not include AI, machine learning or DLT, which begs the question, are these technologies truly gamechanging necessity or still hype? Time will tell.

THE CLIENTELE At Euro Exim Bank, they deal exclusively with registered corporates, with clients based in the active markets of China, India, UAE, Malaysia, Africa, Indonesia, Thailand and Vietnam, importing goods from all over the globe, transacting such diverse products as non-perishable ethically sourced frozen foods, vehicles, scrap, and raw metals, pulses, grain, nuts, garments, sewing machines, plastic piping, plumbing accessories, ceramics, etc. They uphold and maintain strong policies on AML, KYC, PEPs and global sanction list checking regarding companies, individual identity, directors, prohibited and dual-use goods. Who do they deal with? As an example, supporting local business in local currency transactions Euro Exim Bank worked with a supermarket group in Kenya needed to pay 13

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Message To The Business Connect Readers

“

Building a business takes years, and relies on solid foundations. In the current uncertain economic climate, firms must be realistic in profit and investment outlook, exercise pragmatic management, hire professionals, release the unproductive, listen and learn constantly from peers and competition, understand value and contribution, not just expenditure, and ultimately work out what customers want and keep delivering it.

GRAHAM BRIGHT

Head, Compliance & Operations

Our expansion journey is based on these solid principles, and we aim to be the long-term pre-eminent provider of sustainable trade finance services globally.

“

Moreover, clients appreciate speaking with representatives by name and meeting locally, which contributes to the escalation and expansion of the business. They are at industry events regularly in key trade locations, where their opinions and experience are valued by the trade community and meeting face to face is vitally important.

ENSURING QUALITY IS INSTRUMENTAL

Delivering quality comes first for any entrepreneurial concern. One can’t compromise on the standards of quality. Therefore, at Euro Exim Bank the assurance of quality in solutions and services is the fulcrum. Firstly, they exercise quality control – in the framework of their products and services ensuring that their legal and compliance teams work with management and sales in the design and approval of instruments. The complexity of trade deals, linked with regulatory, KYC and due diligence mandates, means that every instrument they issue must meet the standards with accountability, transparency, visibility and authority. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Secondly, they follow strict quality assurance guidelines - where quality is built into the production process. Staff check throughout the issuance process using sophisticated workflow tools, from the first sight of a client proforma invoice to ultimate issuance of Letters of Credit, Standby Letters of Credit, Performance Bonds or Bank Guarantees, guarding against any misinterpretation or misalignment of policy.

From the story of struggle, let’s celebrate the company’s achievements and accolades.

ACHIEVEMENTS AND ACCOLADES They have been recognized for several major industry awards in prestigious magazines such as UK Parliamentary Review, International Finance, The European, CIO Review, World Business Review, European Business Magazine, The CEO Story CFI - with awards in 2018 and 2019, Silicon Review, Mirror Review, and featured in the world financial press.

They also create quality into their IT systems and trade platform, with continuous review and responding to market requirements as regulation, liability, sanctions, company information and circumstances change.

The thirst for technology led them to be an early adopter for RippleNet services, namely blockchain-enabled real-time seamless payments (xCurrent) and ODL - OnDemand Liquidity. They were the first regulated bank to use these innovative digital asset-based services, which raised their profile and awareness significantly.

Their service level agreements also reflect active monitoring of individual country legal and compliance nuances, ensuring they provide the most appropriate, effective, cost-effective solutions to their clients.

STORY OF STRUGGLE

They are always investigating new applications and delivery mechanisms that make economic sense for them in IT culminating in their nomination for the award of ‘One of the 10 Best Fintech Solution Providers to Watch Out for’ in 2020.

Challenges are the part of everyone’s journey, but to sail through them or sink into it depends on the person’s perspective. As similar to many companies, at the outset, as with many trade finance players, Euro Exim bank were heavily paper-based, relying on manual processes with duplicated efforts and tedious error-prone data entry. They needed automation to resolve these issues if they were serious about being a long-term participant. Their management looked for commercial applications able to suit their way of working rather than adapting all their processes to a particular product. Given their size, they decided to build, maintain and refine their architecture - allowing them to ignore legacy offerings and to benefit from a platform embedded with the latest developments such as DLT, blockchain enablement, AI and fast API linkages.

FUTURISTIC APPROACHES

The Company envisions a multitude of plans to execute in the future. Their plans include rapid sales team growth, more country coverage, technical enhancements to speed up instrument issuance processes, and accessing more clients in opportunistic emerging markets. They are continually hearing of challenging barriers to trade for clients, left without costeffective access to fiat currency, with no access to loans and instrument issuance services, as major banks pull out of trade services and even leave the local market.

By creating a solid IT architecture that allowed rapid implementation and integration of other services such as cash management, payments and compliance, their self-sufficiency paid off in terms of speed to implement, integrate, train, control costs for parameterization, provide immediate audit and create intuitive user interfaces.

Euro Exim Bank is well-positioned and ready to work with smaller currently disadvantaged companies, finding trade initiation solutions enabling them to rightfully and economically competitive in the wider international arena.

Key learnings from the detours in the path were to fully understand the market, find and train the right people, taking time with defining strategy and product design, doing solid research and taking a measured approach to all investments and looking at the real benefit of developments in regulation, compliance and IT. 15

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GLOBAL BRANDS

to Watch in 2020

A PREMIUM BRAND OF BAGS AND ACCESSORIES THAT ENSURES FASHION WITH PURPOSE Indranil Roy | Business Connect Baggit is a brand that doesn’t need any introduction; its name suffices to illustrate the quality and value the brand has created with its outstanding products. Baggit is a ladies handbag brand whose product portfolio also includes wallets, men’s bags and ladies’ belts. Catering to the mass premium segment of the audience, they have also started making a significant contribution towards ethical fashion by adding recyclable products to their portfolio. Also, they recently launched a value brand ‘gg’ to provide its customers with a functional line of bags that fit well in their everyday life. The brand name ‘gg’ has been derived from the brand name ‘Baggit’ because of the 3 decades old brand equity of Baggit. Baggit bags are sold over 1000 counters, which include Large Format Stores such as Lifestyle, Shoppers Stop, Central, Pantaloons, etc. and 55 Exclusive Brand Outlets. Besides this, Baggit has a strong online presence at www.baggit.com and leading online marketplaces, which include names like Myntra, Amazon, Flipkart, Tata Cliq and many more. Baggit: A brand that encourages Fashion with Purpose defines its uniqueness and sets it apart in the market. Choosing to be a vegan and eco-friendly product is crucial for them. Being a business with a cause was an idea 30 years ago, but today it is the driving force of the company. Their incredible vision is something that their consumers can relate with and trust them for. And, it’s quite essential to keep driving home the point, whether it is through their products or the allied messaging they send out. As a brand, they strive to provide a www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

NINA LEKHI

MD & Chief Design Curator

superior quality products, but carving a niche goes beyond that. Ensuring that they are also perceived as a brand with strong core values, ethics and beliefs, is quintessential. This comes out in their messaging whether it is to reinforce their commitment to be vegan or encourage conversation on important socio-cultural narratives, so that their vision to be a brand with a cause is justified. That is what they are purely focusing on. At Baggit, it’s not about having an edge but sharing a common belief that people can resonate with them not just as a consumer but as a stakeholder. 20

CREATING A VALUABLE TRUST OF CLIENTS

to this, they also collate regular customer feedback w.r.t. their products and overall ambience in the store with the help of POS level feedback forms which are automated through their system.

Baggit has always focused on providing the optimum product mix comprising of the latest trends to cater to all customer segments. With the launch of gg, they have developed a value line of merchandise for addressing the needs of the price conscious customers who do not want to compromise on quality too. By addressing the needs of their end user, they are also keeping up with the client’s expectations, hence it’s a win-win situation overall. Adding to this, they have also created a recyclable product range that will soon hit the stores giving both clients and end-user variety in terms of collection.

Combining inputs from R&D led activities with the creative ideas and customer insights they are able to take the product and customer experience to the next level hence contributing to the growth of the company.

ACHIEVEMENTS AND MILESTONES TO BE PRAISED FOR • 2000 - First exclusive Brand Outlet launched • 2005 - Nina Lekihi voted as one of the most powerful business women by Business Today. • Ranked the highest selling brand in Large Format Stores - Handbags category. • 2014 - Peta Vegan Fashion award - Best Brand Women’s Wallet category • 2017-18 - Presence in international markets like Srilanka & GCC. • 2019 - Presence across 1000+ doors PAN India including 50+ Exclusive Business Outlets

SYNCHRONIZING WITH THE LATEST NEEDS OF MARKET

Change is the only constant and any brand in the accessories market is their competition. They as a brand stay relevant via in house product designs and also meaningful message driven campaigns. From 3 decades Baggit has stood for a seamless combination of style, strength and design in the fashion industry. The ‘PutItOnTheTable’ campaign last year helped to strengthen the brand image. Focusing on gender equality, the campaign captured the essence of the issue with Bollywood youth & style icon; Shraddha Kapoor is the brand ambassador.

• Best Performing Retailer - Fashion Accessories Inorbit (2010) • Best Brand Award - Shopper Stop (2011 - 15) • PETA Proggy Award - Fashion without cruelty (2014) • Make In India - Award for Excellence (2015) • Best TVC of the Year - The Activation Venues Forum Awards (2018) • 26th most watched TVC (2018) - Campaign India Top 50 Ads of 2018

WORK LIFE AT BAGGIT

At Baggit they strongly believe in values such as Professionalism, Respect & Trust and Excellence. When they recruit professionals, they train them and help them to adjust to the working atmosphere of the organization. They have executives who are still there with them for the last 25 years. Today, they recruit professionals based on their specialized sectors, they believe in converting industries into universities where they learn, train and grow, which also helps in the growth of their employees professionally and personally. At Baggit, they stringently encourage work life balance. Every year they organise camps, yoga sessions, regular vision seminars, etc. for their employees, which boosts wellness and develops a positive approach towards the company even during the challenging times.

FUTURE PLANS In India, Baggit currently has its presence in 100+ cities including Metros and Tier II cities, with 55 Exclusive Business Outlets around 750 plus counters, including LFS and Trade. In the coming months, they have plans to open their exclusive outlets in Tier II cities and also introduce a value line of merchandise for addressing the needs of the price conscious customers who do not want to compromise on basic quality too. Apart from its presence in Sri Lanka, the brand has entered Dubai as well and is exceptionally performing well. The bigger vision is to make Baggit a global brand in other countries.

GOING INTO THE DEPTHS OF RESEARCH

R&D plays a significantly important role at Baggit as it helps them to be synchronized with the market trends and maintain a competitive edge by sizing up the business opportunity. They regularly conduct Brand Health Check and Usage and Attitude study to monitor brand performance and constantly keep tabs on the changing category behavior. Adding 21

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BCM REVIEW

WAYS TO RELIEVE STRESS AND RELAX Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms. Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think. You never need a luxury spa or retreat dinners for relaxing. Each of our stress-relieving tips can get you from OMG to WOW in less than 15 minutes.

Try cumulative relaxation

Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you. Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once the whole body is relaxed, the mind will eventually relax soon. Avoid Caffeine, Alcohol, and Tobacco. Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it. Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful. Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone.

Indulge in Physical Activity

Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress. However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed. When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Get More Sleep

Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep. Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day. One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine.

Light a Candle and write your journal

Using the essential oils every night or burning a scented candle may help you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents: • Lavender • Rose • Roman chamomile • Neroli • Sandalwood Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress.

Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you. To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help you enable yourself more and avoid stressful mechanisms.

Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Snack on fruit and nuts Get yourself a dog Smile more to less stress Watch a Comedy movie or thing Think of Happy Memories… and Don’t Dwell on the Past Have a cup of tea Drink chamomile tea Massage reduces the stress hormone cortisol Walk in the woods Take a walk: Nature Regular vacations Get honest with yourself about your job and life Do an art project – Be creative Practice meditation and join some yoga Solve Crossword Puzzles to energize the mind Add Some Indoor Plants for positivity Express Yourself by Writing Join a religious community or go to religious temples weekly Spend Time with Friends and Family Chewing gum Engage in physical intimacy Dark Chocolate: a delicious stress reliever Aware mindfulness Fix your diet and supplementation Play video games of your choice Schedule time for emails. Music: Listen to Soothing Music Laugh Out Loud – Spread smiles Reduce the use of cigarettes, alcohol, and drugs Talk to someone – Go out with friends Schedule time to recharge: proper sleep Write your stresses out on paper: Journal Indulge in some light reading- daily reading

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

SYSTEMS INC.

OFFERS SOFTWARE SOLUTIONS FOR APPLICATION PERFORMANCE ENGINEERING Ashwathy Nair | Business Connect As the whole world is facing the adversities of the Coronavirus pandemic, the majority of companies are inclining themselves towards digitization for the sake of the continuation of their business. In this regard, experts have predicted that by 2021, digital businesses will be quadruplicated. The current scenario furthermore strengthens the need to validate the applications which can perform optimally. Many software companies are in a continuous process of designing and launching applications to benefit users across the globe. At the same time, there is a multitude of companies that deal with providing software solutions related to these applications, which help improve the overall performance of processes, and the software or application driving that business process. Cavisson System Inc deals in software solutions for application performance engineering. Operating since 2011, Cavisson is a Silicon Valley-based software product company that develops and sells software solutions for application performance testing, monitoring, and diagnostics. Leading global brands use their technology to drive revenue and profitability by ensuring maximum quality performance and availability of their missioncritical applications. Cavisson is used across numerous industry verticals such as Financial Services, Healthcare, Government, Retail and eCommerce, Technology, Networking, Services, etc.

ANIL KUMAR Founder & CTO

”FANNING THE FIRE” OF THE BUSINESS IDEA

The founders of Cavisson have been in the performance domain since the beginning of their careers and have been exposed to numerous technologies and methodologies. They have worked closely with end-users and have been power users themselves. The lapses in technologies that they came across prompted them to create and develop solutions that would revolutionize the whole engineering space performance. The idea was to focus on the user experience as a key derivative of performance and build a solution that will help improve the user’s experience and derive business value from thereby addressing the challenges across all software covering Online Customer Experience, Real User Monitoring, Synthetic Monitoring, Infrastructure, Network, Applications, Database, and Logs. Catering to a wide range of clientele, they serve the leading brands across numerous industries, and all of their customers are leaders in their respective domains. The Wells Fargo Bank, Macy’s, Kohl’s, A-10 Networks, National Health Authority, Pathkind, ArchChat, and the Municipal Corporation of Greater Mumbai are some of the elites to which Cavisson System Inc serves. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

The categorization of awards falls into two parts, which are team awards and companywide awards. There are team-building exercises that are organized regularly, and then there are events in which management encourage almost every employee to participate and contribute. Timeouts are one of the best ways to rejuvenate and come back with fresh energy. Many times, the offsite is also planned, so that occurs during a tech refresh and kickoff.

SYNCHRONIZING WITH THE TECHNOLOGICAL ADVANCEMENTS

The complexity of technology has advanced multifold to include application architecture moved from monolithic applications to microservices; system layer complexity has increased with VMs, Pods, container type of devices surfaced like IoTs and has increased the complexity in distributed computing: all of these advancements have led to an exponential increase in data points, data relationships, and logs. Furthermore, the technology has reached end consumers creating the need for highly sophisticated customer experience and real-time responsiveness. All of these factors have led to vertical siloed solutions that lack drill-down across software layers, with no anomaly detection, and many diversely skilled teams (too many cooks), causing a longer time for issue detection and an increased cost to businesses with many pointed solutions. However, keeping abreast of existing trends and innovation, Cavisson has taken a leadership position in building end-to-end comprehensive and unified solutions with a single dashboard to capture all data points across diverse software layers. It has full drill-down and anomaly detection through a proprietary solution using a big data engine, high-performance computing, fast data analytics, and AI/ML. Also, using shift-left strategies, Cavisson has produced a highly scalable, repeatable, and production like simulative environment to enhance further the performance engineering side of the business needs to reduce the cost and improve the clients’ brand by avoiding failures in the root itself – prevention is better than a cure! Anil Kumar says, “We’ve always been looking into innovating and including features that add value as well as help in addressing specific business problems. All recent trends are studied, and we keep exploring opportunities to support and leverage these trends, whether these are on AI or ML or IoT, etc. Our product leverages almost all of these technologies and has compelling features associated with Alerts, Anomaly detection, RCA, AIOps, etc.”

ENCOURAGING THE WORKFORCE

What keeps an individual motivated and dedicated to their work? Appreciation and incentives are two of the essential factors that keep employees happy and productive. At the same time, the management at Cavisson System Inc provides rewards to their employees who deliver outstanding performances, which motivates others as well to be a winner in whatever they pursue. 25

Recently, they held Expression 2020 – an Annual Day, Gala Dinner, and Awards night in January. They also held an annual sports meet in December – Cavisson Sports League.

ACHIEVEMENTS SO FAR

The incredible performance of the company has resulted in a collection of awards and achievements. These are listed below: • 50 Best Technology Companies to watch in 2020. • 10 Best APM Software Companies, 2019. • 10 Best Tech Entrepreneurs of the Year 2019.

FUTURE PROSPECTS

To grow the business, the founder envisioned a multitude of plans, and they are expanding to new geographies and new segments. They are also expanding through new channels – partnerships and alliances to reach out to those geographies and audience segments. The company has created a distribution and reseller network that is extending out as per their capabilities. Also, Cavisson invests a significant amount of time and money into R&D to stay ahead of their competition.

ABOUT THE FOUNDER

Anil is the Founder and CTO of the company and is responsible for the overall technical management of Cavisson, delivering the most innovative and high-quality solutions. With 25+ years of experience in the technology domain, Anil has helped to create highly successful technology products at BEA Systems (now part of Oracle) and C-DOT, India. Before Cavisson, Anil was the Founder and CTO at Abeona Networks, which was backed by the most prominent VCs, including Kleiner Perkins, Caufield & Byers (KPCB), and Sequoia Capital. Anil holds an M.S. in Communications Engineering from the Indian Institute of Technology (IIT), Delhi, in India. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

THE NEXT-GEN TALENT DISCOVERY AND RECRUITMENT PLATFORM

Ashwathy Nair | Business Connect

as Bespoke RPO Solutions, Staffing Services, Leadership Search, International Mobility, Technology Services, Healthcare Staffing, Tech Assessment /Interviews on Demand and Talent Market Research & Analysis. Hirexa was born out of trust quotient between each of the founding promoters and the complementary skills each of them brings to the table. The name Hirexa in fact, was christened to reflect their confidence factor of winning, with the ambition of launching an International Talent Acquisition firm. Features: which makes them Contrasting from competitors With specialized knowledge that backed up with decades of experience in the industry, supported by continuous research & development they always intend to be one step ahead of their competitors. Hence, by bringing something new every time based on their client’s business requirements makes them superior from their competitors.

Kingsly Stephen|Director

Mahesh Jain|Director

Your people are your greatest asset. The people you ultimately choose for your organization are directly linked to your overall success. There is no final and true formula for hiring the perfect person every time. Sometimes you make mistakes and other times you get lucky. Therefore, in “Hirexa Solutions” there is no mistake chances in hiring the right workforce. It’s their job to define a process that allows you to always hire the right person for the job. Hirexa Solutions, a leading player in the United Kingdom, European and Indian Talent Acquisition ecosystem, is the fastest-growing next-generation provider of Technology & Healthcare Talent. They facilitate prolific candidates who become resourceful to achieve higher productivity, adopt a nimble structure and effectively execute project deliverables. With handful of experience and a proven track record of Excellence in their commitments to clients, they always strive hard to match the right person with the right kind of career opportunity. Apart from that their focus is on high professional standards delivered by a dedicated team of experienced and qualified recruitment experts. With a collective 50 years of Industry Expertise, they provide the bouquet of Human Capital Services spread across various business lines such www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Recent Contribution: Continuing the history, which they are known for recently they have implemented in house ‘AI Voice Chatbot’ application to provide quality of profiles to their clients to complete their day to day recruitment screening in seconds, regardless of how many applications are received. Start-ups can be Challenging & Endeavour Mr. Mahesh Jain and Mr Kingsly Stephen, Co-founders behind this Admirable company: “Hirexa Solutions” believes that for decades the recruitment industry was relatively static with recruiters having full control of the hiring process. This was initially replaced by online job portals, which was proven to be very effective when you have got less time to cover any given position(s). Therefore, nowadays they see the Technology is advancing rapidly on a day to day basis, SMEs/startups are turning out to ‘AI solutions’ for their hiring needs, which is not only cost-effective but saves a lot of time as it requires less human effort to operate.

The story behind the Meritorious Company From a thought to a successful business venture, Hirexa was built from ground zero by Mr. Mahesh Jain & Kingsly Stephen who carry two decades plus experience in the Talent Acquisition Industry. Both started this company and due to their differentiated business strategies, hard work and commitment backed by a young and vibrant team they are successful in making Hirexa become a well-known firm in a short span of time within the UK, Europe, and the Indian market. Along with this journey, Mr. Mohammed Zakir joined them for the business from the UK to be part of this growth journey. Initially, they started with two people and have continued to grow until now. From a single unit of two to a Hundred plus best in class Talent Acquisition Experts, they worked hard to always ensure that they deliver the best possible solution to their customers when no one else can. That’s how they managed to differentiate themselves from others in the market & have scaled their goodwill with time which made it possible for them to deliver quality Staffing IT solutions across the world market. The Client’s traverse and belief Their unique model exceeds the industry benchmark, which is standard by delivering peerless, world-class and bespoke solutions with the sole focus on creating value and ensuring the clientele’s holistic success. Service Excellence has been their key focus in making a positive impact on their clients and having them back to their company repeatedly. The ultimate mission of customer success is enshrined in their relentless pursuit to deliver efficient, credible and professional individuals who can become pillars of the company’s prosperity. Their incomparable competency in delivering a professionally rewarding environment to their talent pool is a pure touchstone. With best quality recruiters they pride to deliver when no-one else can, that’s what the story is all about. No matter how difficult clients request is, they always work smarter to make sure it’s always been fulfilled from their end, which makes their bonding stronger with the customers. Research is formalized curiosity, Development is creating new knowledge. Technology is a rapidly evolving phenomenon and when it comes to recruitment you need to be abreast of all the latest trends to leverage the available tools and garner the opportunities with the customers being a differentiator. Technology changes at such a speed that existing strategies can become obsolete in the blink of an eye. That’s why they have always focused on upskilling their recruitment practitioners according to these changing situations. Continuous training not only expands their knowledge base but keep them conversant with emerging trends in the marketing field. Implementing and managing continuous research activities within the business offers tremendous advantages for the company. Overall, it allows them to create an environment within the organization, which is favorable to questioning and answering processes. At the end of the day, it is their investment in innovation and research that allows them to gain in technology and future capabilities than would be eventually convertible into new Products, Processes, and Services. 27

Mohammed Zakir|Director Politeness and civility are the best capital for Employees ‘Employee Loyalty begins with Employer Loyalty.’ Employees are like a soul to a body, only when you keep them happy they can be productive. At Hirexa they always intend to ensure that their employees are happy with them & they always come with positiveness in themselves. When they feel that they are a dynamic and essential force of the team, they are more productive and willing to go the extra mile for their customers and peers, which has always proven effective when it comes to them. Therefore, by conducting Training for upskilling and keeping them up to date on the functional and market perspective makes them more capable of loving what they do. In addition to running some Rewards and Recognition Programs and special campaigns regularly to motivate them to set goals appropriate to the work. Mr. Kingsly Stephen believes that taking their employees’ needs seriously makes them worth doing business. By respecting and listening to their staff, they give them the motivational push by which, they need to stay loyal and committed to the company’s goals. And when you have a happy and productive workforce the team is eager to contribute to the next level of company growth. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

BCM REVIEW

6 Ways to Strengthen Your

Immunity Naturally

The Coronavirus outbreak has brought a nightmare for all of us. People around the world are suffering. This major threat is testing humankind and its survival potential. The number of cases is rising every single hour even minute across the world. Since there isnâ&#x20AC;&#x2122;t any medicine available to cure this pandemic, the concern about health has taken the center stage. There are a lot of studies have found out that strong immunity in the body can fight against any infection. So, if you want to boost your bodyâ&#x20AC;&#x2122;s natural defenses, then this article may help you.

HERE ARE 6 TIPS TO BOOST THE IMMUNITY SYSTEM #1 Get Enough Sleep People who do business or work somewhere, they feel so much stress out, which causes them poor sleeping quality. Not sleeping well is linked to a bigger susceptibility to sickness. According to healthline.com, people who sleep less than 6 hours every night they get caught by cold than those sleep well 6 hours or more. Having an adequate amount of rest may strengthen your natural immunity. you may have noticed that doctor gives suggestions to their patients rest more and sleep so that your immunity system can heal your illness. An adult should sleep 6 to 7 hours per day. While teen requires 8 to 10 hours. If you have trouble not sleep well, then you must be watching TV, or spending time with a mobile phone a lot. Try limiting screen time for an hour before going to sleep. Blue light (come from smartphone, TV, computer) may interrupt our circadian rhythm or our body wake-sleep cycle. One more hygiene tip, choose a dark room to sleep.

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#2 Eat more Whole plant foods

#5 Limit Added Sugars

Fruits and vegetables have several different nutrients like Vitamin, minerals, fiber, and many more, which can decrease the duration of the common cold. Here are some vegetables and fruits you should take like Broccoli, Red Bell pepper, Citrus Fruits like lemon, orange, tangerines, and others.

Restarting sugar intake can eliminate inflammation and aid weight loss, thus lesser your risk of chronic health conditions such as type 2 diabetes, heart disease, and many more. These issues can make weak your immune system.

Fruits, Vegetables, nuts, and seeds contain a rich amount of nutrients and antioxidants that may offer you a higher hand against harmful pathogens. Having antioxidants in foods can reduce inflammation by preventing unstable compounds knowns as free radicals, which make inflammation when they create in our body in a high level.

According to WHO, around 1.9 billion adults (18 or more) are obese. Having an unhealthy amount of sugar in the body can increase your weight over the time you face an obesity issue. Obesity increases your risk of getting sick. It means it better to consume a healthy amount of sugars.

YOU SHOULD ADD L2 TABLESPOON (LESS THAN 5% OF DAILY CALORIES) REGULARLY.

#3 Eat More Healthy Fats

Olive oil and salmon such kind of healthy fat can develop your bodyâ&#x20AC;&#x2122;s immune response to pathogens by improving inflammation. Olive oil is very anti-inflammatory, can a lesser risk of chronic diseases such as type 2, diabetes, and many more. Foods like those found anti-inflammatory properties can aid your body fight against harmful bacteria, and viruses. Omega-3 fatty acid which found in salmon and chia seeds help you as well.

#6 Do exercise

Exercise is more crucial for our body which can burn our unwanted and makes us feel fresh. It can aid you to flush harmful bacteria out of the lungs and airways. It decreases the chance of catching flu, a cold, and many others. Since we are in self insolation, we can do physical exercise without equipment. Like moving body, cardio workout, many others.

#4 Eat More Fermented Foods

Kefir, Tempeh, natto, Kombucha, Miso, Kimchi, Probiotic Yogurt and many others are fermented foods which are rich in good bacteria known as probiotics, it can populate your digestive tract. As per healthline.com, Gut health and immunity are deeply likened. Fermented food and probiotics may support immunity by aiding it recognize and target harmful pathogens. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Also, if you have a pool or garden on your flour, you do moderate exercise like swimming, jumping, jogging, and many others. These physical activities can decrease inflammation and improve immune cells as well.

GLOBAL BRANDS

to Watch in 2020

COMPANY

PERSON

DESIGNATION

Activtrak

Rita Selvaggi

CEO

Aeris

marc jones

Chairman, CEO

Baggit

Nina Lekhi

MD & Chief Design Curator

Bay Microsystem

Harry Carr

CEO

Beyond The Arc

Steven Ramirez

CEO

Cantina

Matt Chisholm

Co- Founder

Cavisson System Inc

ANIL KUMAR

Founder & CTO

CreativeDrive

Myles Peacock

CEO

Delaget

Jason Tober

CEO

Euro Exim Bank Ltd

Graham Bright

Head, Compliance & Operations

Goingclear Interactive

Paul J Scott

Founder & President

Hirexa Solutions

Kingsly Stephen & Mahesh Jain

Director

Infogix

Cameron Ogden

Director

Invincible Valves

Pam Du Plessis

iXceed Solutions

Yogita Tulsiani

Co-Founder & Director

Judge India

Abhishek Agarwal

Senior Vice President

KMC

Richard Newberry

CEO

Libelium

David Gascon

CTO, Co-founder

Lumen

Antoine Argouges

Co- founder & CEO

M2Mi Corporation

Geoffrey Barnard

CEO

Paracosma

Ken Ehrhart

Founder & CEO

PencePay

Bozo Juretic

Founder

Seceon Inc

Chandra Shekhar Pandey

CEO & Founder

Webmaddy

Om Sharma

Founder

Xebia Global Services

Anaand Sahay

CEO

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

iXceed Solutions

A Local Company With A Global Reach Ashwathy Nair | Business Connect

uman resource is that distinguished part of an organization which puts its concerns into making up the workforce of an organisation. The department looks over various aspects of employment such as hiring, compliance with labor law and employment standards, administration of employee benefits, organizing of employee’s files with the required documents for future reference, employee engagement and satisfaction by promoting a vibrant company culture, encouraging open communication, recognising employees’ efforts and offering rewards to those who perform well on the job. With growing time, companies tend to look for skilled workers which insist recruiters to stay one step ahead of the band. iXceed Solutions is a specialist provider of permanent, contract, temporary, and outsourced recruitment solutions that believes in bringing technology & talent together. Functional as a Global Manpower caterer in Technology, IT Consulting, Engineering consulting domains the company is very instrumental in providing their best to the European market. A GLIMPSE OF THE CONGLOMERATE iXceed Solutions is a leading tech recruitment YOGITA TULSIANI provider from UK to Fortune 500 companies Co-Founder & Director globally focusing on Tech domains. iXceed has been functioning as one of the leading end-to-end recruitment solutions Internationally, now operational in the Indian market since early 2018. iXceed uses an efficient and robust process to develop solutions in the recruitment space. The solutions are primarily tech skill-based, and customer satisfaction is always based on the best fit for the industry. The company has a 40% growth currently with over £5M in revenue. It uses Artificial Intelligence-based recruitment solutions to create a best-in-class experience for both the clients and the candidates. Some of the marquee clients are as follows: Infosys, HCL, Oracle, Mindtree, NIIT, etc. iXceed expanded India operations early last year (2018) when Ms. Yogita Tulsiani, Co-Founder and Director took bat on. Yogita possesses a decade of experience in Business Development and Consulting across various industries in Europe, US and APAC. Being a former leader at top tier organizations across the globe, she brings a wealth of experience to capitalize on long-term growth opportunities and align the company’s sales and support organizations with key clients.

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A TECHNOLOGICALLY ENHANCED CATERER OF TALENTED MANPOWER The company’s prime focus is to present the best in the fraternity and that gives them the drive to invest their economy to technology. This reduces the endeavor while bringing out the client requirements. For instance the AI powered software automatically finds previous applicants and grades them. It also creates video interviews to create multiple data points on facial expressions, choice of words and intonation to assess the candidate.

MAKING A QUALITATIVE DIFFERENCE IN THE MARKET When it comes to being a milestone, every company has to have the urge to be better than others. To do so the company banks heavily on technology to introduce process efficiencies and create innovations. The company also focuses on chief areas of concern like unemployment due to technological gap, meeting demand for talent with polished cost effective talent solutions, create valuable relationships between clients & candidates and also connecting talent with global opportunities.

Machine Learning plays a responsible part in performing the back breaking parts of an interview like sorting out resume databases and finding the best fit for the open position and tracking recruiter actions towards candidate’s profile using machine learning algorithms and notifying the candidate of the same. ML also serves in identifying specific traits, experience, and skills that signify whether a candidate would be a good fit for the job profile at a company. Lastly, the AIs also help the recruiters to predict the qualitative effectiveness of candidates, by utilizing machine learning algorithms and applicant data.

The company is highly influential and motivated to find the best manpower for their clients. Hence, to be a top notch as HR Recruiter iXceed Solutions uses technology led talent solutions using AI/ ML. It has a very robust and efficient process for talent solutions across various geographies namely: Europe, US & Asia. As they operate in tech talent, engaging talent the company tends to apprehend any demand from clients and gives suggestion on getting the best talent in the market. The company also runs RPO solutions, to look after offshore clients but keeps a very strong local knowledge and compliance with law-of-the-land.

SOCIAL APPROACHES TOWARDS SOCIETY The company believes on promoting the country’s culture it sets its foot on. As such it sponsors cultural events to propagate Indian culture in Europe. They also Sponsor events hosted by Indian High Commision in UK.

HANDLING CHALLENGES OF THE INDUSTRY The recruitment provider industry is always filled with challenges as it has a huge competition. Some of them are Candidate and client engagement, Process inefficiencies, Gap between demand and supply. As such skilled workforce gets lost in oblivion. iXceed Solution focuses on this matter and gives the best manpower to its global clients through progressive technological solutions without any exception. Regular coaching is done to develop recruiter resilience and team success.

FUTURE PROSPECTS OF THE COMPANY iXceed Solutions is currently expanding in terms of clients, revenue, number of employees and offering set. By 2020, iXceed aims to be seen as an established and recognized force in the recruitment area in US and the Middle East market.

The company also believes start-ups for near future will be a good method of handling the on-going challenges of the industry. Even after technological progression and effective marketing strategies people don’t have whereabouts of opportunities they can miss so start-ups will break the barriers and counter the inefficiencies. Scaling up and brand building will be a challenge so it can be addressed with good candidate engagement & good customer engagement.

MILESTONES TO BOAST OF The company has been the star partner of HCL Technologies. The company is the recipient of Certificate of Appreciation in 2014 Global Strengthening Partnership Conference. It has grabbed a Silicon India certificate for top 20 most promising recruitment consultants. Many famous media partners like Indian Management, India Today, Hindustan Times has promoted iXceed Solutions as a benchmark in technologically advanced recruitment consultant. The Asian Age has described iXceed Solutions as the best Recruitment consultant associating AI & ML.

KEEPING PACE WITH THE MARKET “Indian market is going through exciting phase, lot of expansion opportunities are there” Says Yogita. India being one of the growing economies has a huge skilled workforce waiting for recognition and exposure. A margin of the same is looking for jobs abroad and as a global recruiter iXceed Solutions provides a lot of collaborative opportunities for good talent from India and since Work visas are relaxed in UK there are ample opportunities for collaborative growth.

CONCLUSION Lastly iXceed Solutions is a benchmark in the art of recruitment which combines Artificial Intelligence and Machine Learning to bridge the gap between clients and candidates. Candidates name this as “Committed”, “Supportive” and an “efficient” organization. Placing over 1 million candidates in 50+ countries in 15 verticals and having huge growth opportunities in their client community it has become the new face of modern recruitment operation. 33

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GLOBAL BRANDS

to Watch in 2020

Judge India: A Technological Leader Of Talent Management And Function Dr. Amit Mishra | Business Connect

echnology is a life changing platform on which not just organisations but even our lives are statured. From ATM machines, self-checkout registers, and online shopping, technology has always been evolving to make our lives better and easier. The same statement is a proved thought for industries as well. To be very specific for the Human Resources industry, HR technology (human resources technology) is an umbrella term for software and associated hardware for automating the human resources function in organizations. It includes employee payroll and compensation, talent acquisition and management, workforce analytics, performance management, and benefits administration. The industry is dominated by a number of giants and Judge Group is a trendsetter in that crowd. Judge Group is a leading professional services firm specializing in talent, technology, and learning solutions. BRIEF OF THE CONFEDERATION Judge Group is an industry leader in technology and talent solutions with nearly 50 years of experience. Their services are successfully delivered through a network of more than 35 offices in the United States, Canada, and India. The Judge Group serves more than 47 Fortune 100 companies and is responsible for 9,000 professionals on assignment annually across a wide range of industries. The Judge Group launched their India operations in September of 2016 as ‘Judge India’, a key component of Judge’s global delivery strategy under the direction of Mr. Abhishek Agarwal, Senior Vice President of Global Delivery and overseer of Judge India.

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ABHISHEK AGARWAL Senior Vice President

Mr. Agarwal is a 20-year veteran of the IT services industry and has served as Head of Global Talent Acquisition/Sourcing (IT), building & streamlining their global recruiting functions and also spent a majority of his efforts building delivery centers across the Americas, Europe, India and APAC. Mr. Agarwal earned an MBA from ENPC, Paris, France and a Bachelor of Engineering from Marathawada University, India. Judge India recently completed their successful 3 years and has now tripled their footprint with the newly renovated state of the art office at Noida, Uttar Pradesh. Judge India is a key strategic global delivery center for The Judge Group in addition to serving as the offshore IT services and solutions arm of the company. 34

TREATING EMPLOYEES AKIN TO SATISFYING CUSTOMERS “In the service sector, employees are treated as the primary customers of the company and only content employees can satisfy the customers”. Says Abhishek Agarwal.The content of an employee depends on his/her experience in the organization. Hence, to provide a sterling experience and to maintain quality content of employees Judge India situates them at conventional locations. This is further intervened by social media to soothe the burden of creating engagement with employees, and fostering a collaborative environment. This creates integration between the two aspects and has led to a more competitive and effective work environment that is a precursor to success.

BEING A MARKSMAN IN THE WINDS OF CHANGE If we talk of market trends in HR and Talent acquisitions the Talk of the town has been Artificial Intelligence and Machine Learning which plays an integral role in forecasting quality, classification and profiling of Candidate. Social media has also not lagged behind. The software enabled organisations to outreach to a large number of candidates with just a few taps. Along with this comes the HRMS (Human resource Management System), an integrated software that helps in short listing the right candidate by analyzing facial expressions and voice of candidate. Judge India inherits these technologies to deliver innovative business solutions—powered by top talent— to match the strategic goals, so that the client can realize the opportunities now and in the future. Due to the mammoth experience in the industry the Judge Group has a vast exposure and a team of innovative minds which doesn’t get stuck in the whirlwind rather transcribe their ideas into action.

ACCOLADES & MILESTONES TO BE EULOGIZED FOR Judge India has shown remarkable performance from the year of inception. The dominant carries an experience of 50 years in the field and that experience has aided to a humongous growth. Within the last 3 years the company has become the heir of numerous achievements and recognitions. They are:• Won Indian Conventions BAM Awards in IT Solutions 2018. • Won Indian startup convention award 2017 in innovation initiatives & leadership excellence • Won ET Now’s Stars of the Industry Award 2018 for excellence in Information Technology in the category - Most admired company to work for. • Abhishek Agarwal, Senior Vice President, Judge Group Won ET Now’s Stars of the Leader Award 2018 in the category Role Model and Exemplary Leader Award. • Member of NASSCOM- Northern India Range. • Member of SHRM. • SIA names The Judge Group the 12th Largest IT Staffing Firm in 2016. • SIA Names Judge Healthcare the 22nd Largest Allied Healthcare Staffing Firm – 2016. • According to CIO Review, The Judge Group was one of the 20 Most Promising Capital Markets Technology Solution Providers in 2016. • The Judge Group ranks in Top 1% of all Staffing Firms by Inavero for Client Satisfaction in 2016.

SERVICING CLIENTS ACROSS ALL VERTICALS Judge India serves clients of all industry verticals in the world. Starting from financial institution, government, healthcare, manufacturing, telecommunication, supply chain, bio pharma, higher education, energy, and hospitality sectors Judge Group serves more than Judge Group serves more than 47 Fortune 100 companies and is responsible for 9,000 professionals on assignment annually across a wide range of industries. EVOLVING WITH EVOLVING TECHNOLOGIES The company is highly influenced with evolving technologies. The barriers of the previous decade like connecting with job seekers through phone, face time or a letter has been upgraded to online job posting and Jobseekers only need to apply online for an interview! These technological tools has minimized the chances of errors, opened up new channels of communication, Standardized Data Analysis of Employee Performance, and Security services for confidentiality of data. These advancements has completely accredited Judge India as the most advanced HR practitioner. TOP OF THE LINE R&D Research and Development are two important aspects of a sutainable business model. Judge Group possess a talented group of R&D which seeks out in the market to research about the trends in technology, programs and software and develop the operations accordingly for the growth and prospect of the organization. For instance, Crowdsourcing stands out as the disruptive trend of the 2019 and they utilized it to make sure that the companies get the best talent pool for shortlisting and maximizing the chances of hiring the best available talent in the field.

A RESPONSIBLE CAREGIVER TOWARDS THE SOCIETY Corporate Social Responsibility is an integral part of The Judge Group’s business ethics and culture. Over the years the company has conducted business with their efforts judiciously directed towards continuous community development through basic healthcare service, cleanliness drives and primary education programs. Along with the aforementioned activities the company has the agenda of creating adequate livelihood generation opportunities in its working arenas for the women and the disabled persons, primarily for the next five years at least. 35

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

BCM REVIEW

Natural Fat Burner: Foods, and Side Effects

Fat burners and supplements are some of the most controversial medicine in the market. To lose weight naturally, a person needs to burn his/her more calories than they take in during the day. Some of the natural fat burners, however, may help your body to burn more fat by increasing its metabolism or reducing the hunger. The food items you eat can also affect your weight, your internal hormones, and the health of your inner organs. Eating a healthy diet can help reduce the risk of obesity and fat.

Keeping your body healthy by making healthier food choices isnâ&#x20AC;&#x2122;t as hard as it sounds! Just follow these tips for a natural fat burner food diet and other natural ways to lose weight:-

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Caffeine

Walnuts and almonds

Caffeine is a substance commonly denoted for the in coffee, caffeinated soft drinks, green tea, and cocoa beans product. It’s also a very popular ingredient in simply fat-burning supplements and for good health reasons.

Plenty of studies point to nuts family aka walnuts and almonds, the best disease fighter in your diet. They are regarded as one of the best fat-burning foods you should add to your diet. By intaking of these nuts you can chalk it up to their fiber, their protein, and their nutritious fat. The result of this diet may increase the body’s sensitivity to insulin, aiding weight loss according to the reports of the American Council on Exercise.

Caffeine can also help you in boosting body metabolism and help your body to burn more fat. Most of the health researches shows that caffeine can temporarily boost your metabolism by up to 16% over one to two hours of its consumption.

Walnuts are one of the greatest sources of non-fish omega-3 fatty acids, and almonds provide an extra benefit in the form of bone-building calcium and energy-giving substances.

In addition, several studies over the caffeine have shown that it can help your body to burn more fat as fuel. Hence, this particular effect appears to be stronger in lean people than already obese people.

Salmon

Unfortunately, consuming too much caffeine could make your body more tolerant of its bad effects.

Eating fat to burn fat might sound like a crazy idea when you’re trying to lose body fat, but getting more omega-3 fatty acids from best fish like salmon could be just what the diet doctor suggests. According to a research study in PLoSOne in 2015, which found omega-3 supplementation resulted in a lower waist-hip ratio it is advised to add them in the fat burning diet.

Protein

Protein transforms the body very well. Eating meals that are high in protein may help a person feel fuller and fitter for longer. Protein can support fat burning and weight loss in many ways let us show you how to deal with it. For example, the people who consume high-protein foods may feel fuller for longer with their hunger and work better. Eating protein may also increase body metabolism, allowing the body to more efficiently burn fat.

Hereby, try to eat salmon or another oily fish, like herring, mackerel, or canned tuna, at least twice a week for better results. If that doesn’t sound appealing, substitute the fish for other fat-burning foods that are rich in omega-3s that are nuts.

Some high-protein foods contain fewer calories than high-carbohydrate foods. For example, a large bowl, of cooked, plain spaghetti contains fewer calories and 7.19 g of protein.

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

An exceptional Augmented and Virtual Reality Service Provider Dr. Amit Mishra | Business Connect

Newer and more advanced developments in technology have been successful in bringing dynamic transformation in multitude business sectors. With a blend of new innovation and technical evolution, Augmented and Virtual Reality are revolutionizing different systems and processes to escalate enterprise growth and success.

phy replacement, a 360 video distribution platform and other services. What makes you different from others? Paracosma Inc. is a US-based company with headquarters in San Francisco, and wholly-owned subsidiary companies in Japan and Nepal with a technical and sales office in Tokyo and development center in Kathmandu. With over 75 employees, including 45 artists and 30 engineers and developers, our scope and scale allow us to provide expertise in more areas than smaller competitors. While our offshore development center allows us to provide very high-quality services and best-in-class rates.

We at Business Connect are fortunate to have with us, Ken Ehrhart, Founder & CEO, Paracosma Inc. In a conversation with him, we have covered some indispensable intricacies of Paracosma and its significant contribution to the AR/VR domain. Please walk us through your company profile and its services. Paracosma is an Augmented and Virtual Reality (AR/ VR) Service Provider. Its services include 3D content creation, 360 videos, application development, and project implementation across a broad range of AR & VR platforms. Additionally, Paracosma creates its own content in the gaming, entertainment, tourism, enterprise and education/training spaces. Paracosma also has proprietary technology for producing, viewing, managing and distributing 360-degree photo and video content.

How do you ensure the unbreakable faith of clients in your company? In many cases, we are providing services for companies that are not broadly available because of the fast pace of AR and VR innovations. Thus, we are usually engaged in long-term partnerships where we are working together with the client to envision what is possible to meet their requirements. We are honest about the current limitations and future potential of AR and VR to develop the most advanced solutions that are realistically possible. This type of open collaboration engenders confidence in our ability to deliver on results that exceed expectations.

What kind of clients do you serve, any special mentions? We primarily serve larger enterprise clients who are embracing the potential of AR & VR.

How do you keep pace with the changing market trends? Because of our large team of experts with experience across a broad range of AR, VR and 3D platforms, we are able to keep abreast of the latest innovations in the field.

For AARP, the 38 million-member US non-profit serving aging consumers, we have been producing brain fitness games for their Alcove VR application for Oculus Go and also a version of Alcove for the Magic Leap AR glasses. The applications were recently demoed at the 2020 CES show in Las Vegas.

Because of our low costs we are able to experiment with new technologies before they can deliver ROI (return on investment) as part of current commercial projects. Thus, when the technology matures, we already have an understanding of its unique strengths and benefits.

We also recently announced a partnership with UrsaLeo, an IoT (Internet of Things) company. We are producing realistic 3D digital twins of UrsaLeosâ&#x20AC;&#x2122; clientsâ&#x20AC;&#x2122; facilities to enable them to visualize real-time sensor data on a clear representation of the actual space.

Whatâ&#x20AC;&#x2122;s the newer or newest technology that your Company uses? We are focused on developing delivery platforms and processes to turn previously difficult and expensive custom solutions into low-cost, easily deployable high-quality turn-key products. This lowers the barrier to entry for clients seeking to integrate AR and VR into their current business processes.

We are also providing VR Training for Oil & Gas and Medical applications; AR for manufacturing machine maintenance, holographic videos for management training, and photo-realistic 3D models for photograwww.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Do you believe R&D is essential for the growth of the company? R&D is a critical component of our planning and growth expectations. We are currently conducting R&D across numerous areas where we believe we can develop innovative new business lines and products. Because of the newness of the field, it is not easily possible to determine the timing and scale of new opportunities. Thus, having multiple projects under development simultaneously offers the greatest assurance that we will continue to grow revenues and clients faster than more constrained competitors. Apart from work, what else do you like to spend your time doing? Paracosma founded a team that is now one of just 77 Qualified Teams in the ANA Avatar XPRIZE Competition. It is a four-year competition to design a robotic avatar that allows a minimally trained user through VR technology to immersively interact with and help another human in a remote environment. There is no immediate commercial benefit for Paracosmaâ&#x20AC;&#x2122;s AR & VR clients, but the competition is an exciting chance to branch out into robotics, sensor tech, machine vision, AI, telecommunications and other fields that are necessary for success.

What are the achievements and milestones of the company? Since Paracosmaâ&#x20AC;&#x2122;s founding four years ago, we have been able to consistently grow our team, clients and revenues at a rapid and sustainable pace. This has been possible, in large part by turning one-time projects into long-term client relationships. We now have ongoing monthly and multi-year repeat business that creates a stable base from which to grow. The launch of our in-house developed VR game, called Unnamed VR, provides a great example of our capabilities for our enterprise clients, while providing a very entertaining experience for consumers. What does the future hold for the company? Paracosma plans to continue to strengthen its position in AR, VR and 3D content creation in parallel with the growth in those markets. We are excited to see the industryâ&#x20AC;&#x2122;s progress and are optimistic that we can continue to expand at an even faster pace. Lastly, what message would you like to give to the readers of the Business Connect magazine? The transition to 3D digital technology goes far beyond the scope of consumer AR & VR. Looking at the evolution from plain text to HTML websites and voice to video in the past, we see the current advance is from 2D imagining to 3D. We have retail clients saving millions of dollars a year on photography costs through the use of rendered 3D models. We see movie production moving from live-action sets to green screens combined with entire environments rendered in 3D game engines. These trends are inevitable and accelerating.

Ken Ehrhart Founder & CEO

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

SECEON INC.

EMPOWERING ENTERPRISES AND MSSPS WITH COMPREHENSIVE CYBERSECURITY PLATFORM FOR THE DIGITAL-ERA

Kiran Mishra | Business Connect

Chandra Shekhar Pandey | CEO and Founder The dominance of digitization across the globe has benefitted humans a lot, but every coin has two sides, so is with the burgeoning digital economy. Several unwanted and alarming cyber threats are imposing a serious security breaches. To counteract threatening issues; there is a dire need of cybersecurity and its implementation for making the processes more secure and reliable. Seceon, the pioneer of the first fully-automated, real-time cyber threat detection, containment and elimination platform has transformed the digital ecosystem. Founded by Chandra Shekhar Pandey, Seceon’s mission is focused on “Cybersecurity done RIGHT.” Seceon empowers Enterprises and MSSPs to provide “Comprehensive Cybersecurity for the DigitalEra”, through the coalescence of Seceon’s Dynamic Threat Models, Machine Learning and Artificial Intelligence (AI) with actionable contextual awareness to proactively surface threats and breaches that matter as well as to automatically contain and eliminate them in real-time. Seceon offers two solutions that are built on its Open Threat Management (OTM) Platform:

SECEON aiSIEM™

Seceon aiSIEM™ goes beyond traditional SIEM and eliminates the need for adding multiple silo solutions. It ingests raw streaming data – logs from all devices, OS, Apps and Services in the ecosystem (on-premise, cloud); Flows, such as NetFlow, IPFix, sFlow, jFlow from network infrastructure, and subscribes to identity management infrastructure, such as Microsoft® Windows® Active Directory™ service, LDAP, DNS, DHCP, Azure AD, etc.. This streaming platform has functionalities of traditional SIEM, SOAR, user and entity behavioral analytics (UEBA), Network Traffic Analysis (NTA), Network-Based Anomaly Detection (NBAD), Intrusion Detection System (IDS), threat intelligence feeds for correlation and enrichment, advanced machine learning (ML). It also has AI with actionable intelligence and proprietary feature engineering, Policy 2.0 to proactively detect threats/breaches, automatically or via push button containment and elimination of threats in real-time and continuous compliance & reporting. The aiSIEM platform generates meaningful alerts with context and situational awareness and enhanced accuracy from the scores of threat indicators otherwise analyzed by the security experts.

SECEON aiMSSP™

Seceon aiMSSP™ enables Managed Security Service Providers (MSSPs) to offer outsourced security services that include security monitoring for 24x7, threat intelligence, proactive threat detection, elimination and containment in real-time, at minimal and predictable costs. It empowers MSSPs to deliver affordable, managed / co-managed security services - aiMDR, aiSIEM, and aiSOC - to enterprises, SMEs, and SMBs maximizing their revenue-generation. aiMSSP enables MSSPs to grow without having to make significant upfront investments of resources (pay-as-you-grow model) and become a Master MSSP by acquiring new MSSP customers.

HOW ARE YOU DIFFERENT FROM THE COMPETITORS?

Seceon OTM Platform is the industry’s first fully-automated platform offering real-time, proactive threat detection, containment and elimination for all threat categories, including malware, ransomware, spyware, botnet, compromised www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

enterprises will not be spared either. As cyber risk continues to grow, and threats become more intelligent and capable, they look at the growth of a comprehensive platform approach eliminating the need for silo solutions that leave gaps in the enterprise security posture. Seceon has been on the cutting-edge of cybersecurity with its innovative platform and solutions and they strive hard each day to stay steps ahead of the competition, providing significant value to our customers.

credentials, insider threats, denial of services for applications & protocols, vulnerability exploits for web/ emails/OS applications, data breaches and exfiltration, IT mistakes, IDS, Network Behaviors and IoT. Factors that separate Seceon’s solution from competitors include: Comprehensive Visibility The OTM Platform ingests all raw streaming data (Logs, Packets, Flows, and Identities) and provides a realtime extensive view of all assets (users, hosts, servers, applications, data access and movement, traffic) that are on-premise, cloud or hybrid and their interactions.

Seceon is led by a team of industry experts in cybersecurity, machine learning, artificial intelligence (AI), fast/big data streaming and dynamic threat modeling. Each member of the leadership team has diverse and unique experience spanning decades of working in cybersecurity and technology.

Reduce Mean-Time-To-Identify (MTTI) with Proactive Threat Detection. The platform proactively detects threats and surfaces threats in real-time without an agent or alert fatigue.

ACHIEVEMENTS AND MILESTONES

Incredible graph of the performance has led the company to win several accolades the solutions it offers. Seceon has won more than 100 cybersecurity awards since it has launched its platform in April 2016, including for both aiSIEM and aiMSSP solutions. Most recently, NextGen Security Information Event Management (SIEM) and Publisher’s Choice Managed Security Service Provider (MSSP) InfoSec awards presented at RSA Conference 2020.

Reduce Mean-Time-To-Resolve (MTTR) with Automatic Threat Remediation The OTM Platform performs automatic threat containment and elimination in realtime. It also provides clear actionable steps to eliminate the threats that can either be taken automatically by the system or manually by the security expert post-analysis. Continuous Compliance, Policy Management and Risk Monitoring The platform provides continuous compliance and scheduled or on-demand reporting for HIPAA, GDPR, PCI-DSS, NIST and many other similar regulations

Gained recognition from leading industry influencers, including 451 Research, Gartner, Ovum, Enterprise Management Associates, IDC Research, CSO International Data Group, Markets and Markets, and Solutions Review, the Company has conquered the Cyber Security space. In 2019, Seceon aiSIEM was named as a leading solution for the “EMA Top 3 Decision Guide for Security Analytics.” Built an award-winning channel partner program, steadily building Seceon’s network of 100+ U.S. and international Managed Service Providers, distribution and reseller partners.

ABOUT THE CLIENTELE

Catering to the requirements of the vast clientele, Seceon has a mix of both Enterprises and Managed Security Service Providers (MSSP) as its customers. These MSSPs have deployed Seceon platform to provide security text to SMEs and SMBs. For creating the trust, it is essential to provide exquisite and impeccable services to the clients. On the same notion, Seceon aspires to provide the most effective and affordable cyber threat detection, containment and elimination solutions so that any organization and add space service provider, regardless of size, can be Seceon continues to be focused. Chandra Shekhar Pandey says, “By empowering our customers to stay protected, we enable them to focus their efforts on what truly matters to them which is, running a successful business”

Also, the company released its 6th generation of the platform in Jan 2020 (one major software release every year).

FUTURE PROSPECTS

Seceon aspires to provide the most effective and affordable cyberthreat detection and elimination solutions so that any organization and managed security service providers (MSSP), regardless of size, can be properly shielded from cyber risks. By empowering their customers to stay protected, they enable them to focus their efforts on what truly matters to them, namely, running a successful business, following their missions.

At Seceon, Inc., they will continue to be laser-focused on adding innovations to aiSIEM and aiMSSP solutions and winning customers & partners around the globe. We are never going to take customers’ and partners’ trust for granted.

The CEO, Chandra Shekhar Pandey says, “We will continue to be laser-focused on adding innovations to aiSIEM and aiMSSP “Comprehensive Cybersecurity for the Digital-Era” solutions and winning partners and customers around the globe. We are never going to take customers’ and partners’ trust for granted.”

SYNERGY WITH THE MARKET TRENDS

With the digital economy, data breaches will continue to rise. SMBs will continue to be a soft target but large 41

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BCM REVIEW

WAYS TO BUILD

A COMPANY CULTURE

THAT PROMOTES AND RETAINS WOMEN AND MINORITIES Most of the Companies have been trying to improve their diversity at workplace, from decades this problem is in concern. The most common techniques among all are promoting the workplace for women and minorities who are working under the suppression and bias. The numerous women and other people who are facing discrimination by the leadership roles are still staggeringly low across every industry. Therefore, we need some of the ways and new techniques, for making the work culture sound and systemic to the ways businesses are run. Hereby, many companies focus on making the small adjustments on to how performance and evaluations are done, but a very few works for the equality in workplace. Let us discuss 5 ways by which you can build a companyâ&#x20AC;&#x2122;s culture that promotes and retains women and minorities:-

Make a Council Consider the team meetings by forming a council that comprises a dedicated group of key officials and influential leaders who are one or two levels below the CEO i.e. Managers and team leaders. For making the best ethics which are in favor of feminism majority and other minorities, these official can listen and act well to maintain the ethical chain. The company must carefully select them for their passion and commitment to inclusion. Some of the executives should also host, office hours where every employee can walk in and talk to anyone by one-onone understanding. The company needs to block one to two hours on their calendar monthly for such office hours and make it known at the hands of company. Some of the Tools like Culture amp and Survey monkey are very helpful in surveying employees at scale, but be intentional in what youâ&#x20AC;&#x2122;re looking to measure and improve.

Make Policies and Ethics Some of the attracting policies for the employees like flexible working hours, proper ways like the ability to work remotely, and most importantly, being able to take the time off, when they have some important life events or circumstances. Every work culture needs to allow their people to be themselves and to provide necessary freedom of speech whenever you do not feel to say matter. Therefore, if someone having care benefits, especially pregnant women- like childcare or maternal sabbaticals leaves. It should be always a flexible leave for employees to take care of a family member or ill loved ones to go a long way in making employees feel supported and build loyalty. These are just a few suggestions; invest in listening to your people and understand what will make their life less difficult. www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Focus on the middle manager You can keep on focus by adapting some of the new policy time to time that strengthens the trust and communications between supervisors (Middle Manager). Those feminine and minorities that work under them, a real manager always helps to improve the work culture for all parties involved. That took an emplacing to those, who are in middle management positions and can provide a company with a clear sense of the challenges that need to be addressed for employers. They should always ask their employees for referrals and team connectivity, since they will also have peers in the industry and some of the friends they want to make team. If any position is vacant or they know any the qualified candidate who may be looking for work then they can connect them with managers. This type of relationship can also help new employees adjust to the move by referrals.

Promote a clear vision of leadership The true vision of leadership starts from making sure that the women of the workplace can see themselves as leaders at your company if they are in a good position. The company itself is to be sure that your definition of a leader isnâ&#x20AC;&#x2122;t so narrow that it excludes ethnically diverse women and unprivileged persons. For those instincts, you need to provide the â&#x20AC;&#x153;Diversityâ&#x20AC;? training in your workplace. Therefore, all the employees should understand the hiring decisions are based on finding the best candidate not by bias and not by any quotas. Making the recruiting process more transparent can help ease the minds of employees and gives a clear vision to your business idea.

Beneficial flexibility to the workforce You have to encourage the current leaders at your company for taking the extra step to connect with employees by all means. Employees who are culturally and racially different from them, rather than expecting them to suppress or change in order to fit the majority of the office culture leaders must have mold and culture others for them. They can easily offer the benefits such as onsite day-care things, childcare subsidies which include the flexible schedules, and also let new hires know the fact that your company is willing to accommodate your cultural and religious holidays and you will get a diversity-friendly workplace apparel choices.

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

OM SHARMA: MAN BEHIND THE COLOSSAL CREATION ‘Webmaddy’ Avishek Singh | Business Connect “I personally believe that our clients are the ones investing in us and hence, we should ensure that they have the best Return on Investment.” ~ Om Sharma Warren G. Bennis to inspire said, “Leadership is the capacity to translate vision into reality.” And the words quoted above are close to truth and reality. An efficient leader can take the group or team to newer heights or acme. Om Sharma, the Founder of Webmaddy, possesses all the quientessential traits to lead, manage and organize. That’s the reason under his incredible supervision, Webmaddy is celebrating the staggering success in the arena of Web Development & Digital Marketing. CORE ESSENTIALS Creativity is Webmaddy’s forte by which it has created a distinctive mark in the digital space. The inception of the company happened in the year 2012 by the young visionary and creative soulOm Sharma. It is regarded as one of the top-notch Web Development & Digital Marketing Solution companies in India. Zelta Solution is the root node or we can say the parent company under which two companies come which are Webmaddy & Tollykata. Webmaddy deals with Web Solutions and Tollykata acquires expertise in Digital Marketing of entertainment/lifestyle industry and helps in the promotion of Bengali films. The company’s client base extends from Small Scale Companies to Large Scale Companies but Om has a special space for startups in his heart because they carry an immense potential to grow and excel if provided required support and exposure. The startups approach them with new ideas then the company converts them into projects. The team of Webmaddy gets an opportunity to execute the crucial process of R&D for new technologies on them. Om Sharma shares a valuable relationship with his clients and has always kept relationships above the ‘Profit Making Intellect.’ They, at Webmaddy, are solution oriented and resolve the issues of the clients with the help of impeccable problem solving skills in creative and innovative ways. Believe in giving more even if the client has a certain demand, they ensure to accomplish it by improvising it in a better way to help the client in getting a better return.

OM SHARMA ( Founder)

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

SYNCHRONZING WITH THE LATEST Change is inevitable and it’s always wise to cope with the changes in and out of the system. If you donot then the graph of success and prosperity will show a straight line. Similarly, the industry in which Webmaddy works changes every three months, therefore they make sure that their team is upgraded with whatever is new and trendy. Om Sharma states, “I remember, Laravel, an open-source PHP web framework, was researched upon and got into use much before people actually started knowing about it.”

THE NOBLE DEEDS The entrepreneur has an empathetic heart so doing something for the sake of society gives a relief to his soul that amounts a lot. On the positive fronts, they donate a part of profits twice every year for a Cancer Treatment Rehab, which itself a noble deed. Other than this, they help startups, who are at their beginning phase, by working with them on a zero profit basis.

HARDSHIPS DEFINE SUCCESS Walking on the linear path provides no learning and adventure. Zero obstructions result in no growth or advancement. The vivacious and resilient entrepreneurOm Sharma believes that the extremeties and crosses he faced are the pillars of his success. Working for big companies and outsourcing web solutions for them at a very low rate, he embarked on his career expedition. Then a moment of epiphany created and he became aware of the reality. Consequently, he researched a lot because at that point of time he wanted to learn and grow. A few months later, an opportunity knocked the gates of Om’s fate as he was offered to work on a project for Raymond and this proved to be a turning point in entrepereneur’s career. Circumnavigating the professional realm, he interacted with new and successful people and understood how a client interacts.

Once a year, the entire team of Webmaddy goes for the Green Movement, where they plant saplings. The maestro says, “Also whenever I get free time, I ensure that I go to institutes and spread the knowledge that I have to the young minds.” ACHIEVEMENTS TO BOAST OF The awards and rewards only donot define the progress; it’s the individual perception to evaluate and celebrate the progress even the tiniest one. Om felt privileged on being called as one of the speakers in companies like Google and many engineering colleges to speak about different technologies and ranks it as an incredible and prestigious achievement.

Om was on the excursion of Learning, Relearning and Unlearning when he got a chance to work with Coca-Cola during Durga Puja for their campaign. But, the wheels of destiny rolled in the opposite direction and worked against him when he was moving forward. This experience stimulated him to stop outsourcing once and for all and pushed him to take his own entreprenuial route. Since that day he has never looked back and progressed triumphantly with a sheer hardwork and exemplary vision.

He states, “I also believe that the way our referral system works is a great milestone for me to achieve.” They do not have any Marketing team and work is growing only through the referral of clients. The rate of client retention that they maintain is also one of the stupendous achievements. Their first client is still with them and that is something that he is quite proud of and elated about.

PEOPLE’S RETENTION IS HIGHER HERE! Om Sharma says, “Your people provide an unbreakable strength and confidence to run a vast empire or company. Without their robust support, how one can think to move ahead?”

FOR THE READERS OF BUSINESS CONNECT Business Connect inspires and helps in boosting the confidence of a lot of amateur entrepreneurs and motivates them to learn about never giving up attitude. It gives them solutions and helps them to grasp a lot about the hurdles and success story of the established entrepreneur of the coming age.

Webmaddy values its people the most and here, the retention rate is increasing with time. The people with whom the company started working with are still working; isn’t it amazing? The company doesnot support any hierarchical division rather it encourages cordial relation amongst the workforce. Om Sharma states, “I refrain from calling them as my employees rather we are a team, where each one of us is a leader. We all are almost the same age, so we are like friends.”

The visionary, with an inspiring attitude, states, “ I would like to tell everyone who is reading this that there is a huge difference between the thinkers and the executers, it’s your call whether you want to dream about things and crib about not accomplishing it or you want to go out, explore, fall down and get back up stronger. You need to start dreaming with your eyes open and leave no chance to accomplish it. You never know when fate can be a kind soul to you. NEVER STOP.”

There is a sense of ownership in them that incites them to cherish their powers that ensures that they are fulfilling their responsibilities. 45

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GLOBAL BRANDS

to Watch in 2020

HARNESSING TECHNOLOGY: XEBIA GLOBAL SERVICES

Kajal Dobhal | Business Connect

Xebia Global Services Digital Transformation Company

ANAAND SAHAY CEO

COMPANY OVERVIEW Xebia Global Services is a The Netherlands-based Digital Transformation Company that provides innovative solutions and services to enable organizations to become digital winners. It is organized into Centers of Excellence and specialized in new technology like Agile, DevOps, Continuous Delivery & Integration, Big Data, Cloud, Software Craftsmanship, and Data Centre Automation. In the last fiscal year, Xebia Group’s turnover was USD 100 Million. Mr. Anand Sahay, CEO of the company, and other senior Java specialists were instrumental in starting it in 2001 in The Netherlands. It has grown from a company with a handful of employees based out of the founder’s home into a $100 million company. To cater to the increasing demand from across the globe, Xebia decided to set up in India in 2006. According to Mr. Anand Sahay, CEO, Xebia, “The entrepreneurial ecosystem in India is the third largest in the world. What I do for Xebia is a stint in entrepreneurial upcycling. My experiential knowledge from the earlier parts of my career play a huge role in strengthening what Xebia does. We are not only making a mark in cutting edge technology but also exploring and creating new frontiers.” Since then and especially in the last six years, Xebia has been spreading its footprint and has expanded globally to Middle East, USA, UK and in India to cities like Pune, Bangalore and Hyderabad. These are mini Silicon Valleys of India and Xebia has a substantial presence there.

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

Xebians are known for their prolific and profound open source contributions. Xebia is known for turning latest technology trends into significant competitive advantage for customers by creating new solutions.As a software development company, Xebia constantly looks for new ways to thrive. In Xebia, the team members are enhancing their capabilities through partnerships to implement more end to end and innovative solutions for their customers. They have partnered with the industry’s top technology providers to enable collaboration and provide the right kind of solutions to the customers.

their aspirations, areas of interest, challenges faced, and get the support required to grow professionally. In Xebia it’s not just about working on technology, but about harnessing the collective creativity and innovation to create something new; it’s about making a difference! Xebia has global presence and while different geographies come with their own sets of challenges and advantages, their current challenge is the “education around technology”. Today in terms of technology, we are only constrained by our own imagination. If we can imagine it and understand the tools around us, we can build solutions, we can build integrated frameworks, we can quite simply solve problems that deserve tech insight. While Xebia prides itself on its human capital, it is becoming all the more difficult to keep ready a healthy pipeline of folks who are passionate about technology and are skill ready for using cutting edge technologies.

Digital Transformation is permeating industries — Aviation, Banking, Healthcare, Retail, or E-Commerce and enabling companies to expand their footprints on a global scale. These sectors are embracing digital transformation to bring a paradigm shift in their customer experience. The clients in the banking sector want to digitise their processes, improve mobile and online banking applications, and build “Future of Banking” concepts to remain in close connection with their customers. Airline companies are looking for ways to enhance customer experience across the entire travel value chain—pre-booking, reservations, price optimisation, loyalty programs, in-flight experience — and use analytics to provide improved customer experience by rolling out programs that could provide a fillip to their businesses. This approach has helped Xebia cultivate longterm relationships with over 65 global prestigious clients.

FUTURE PLANS Today the technology industry is undergoing a tectonic shift. For business growth it is critical to be at the forefront of technology and digital transformation. Transformation must happen at the core of a company’s business model, processes, and infrastructure. It needs disruptive thinking and innovation. Xebia encourages its people to work on new ideas and latest and upcoming technologies to foster a culture of innovation. If the idea is commercially viable, it helps it to spin it off as a separate company (a mini startup) within its Holding Company. Xebia provides the right kind of support to achieve scale and profitability. Companies like Stack state and Xebia Labs were formed based on this premise and spun-off to operate just like any other startup and at the same time are a part of the Xebia group.

WORK CULTURE AND CHALLENGES True knowledge workers find Xebia an inspiring place to work where they are challenged by peers. Their open work culture, flat hierarchy, independence provides a perfect balance to people to innovate and also create quality software. Xebia lays great emphasis on the personal development and growth of its people, investing heavily in the knowledge sharing and refinement of skills, through various knowledge sharing programs like XKE’s, XTR, Blogs. People are free to choose a training that would aid and enhance their potential, from anywhere in the world! Xebia Knowledge Exchange (XKE) provided a fortnightly forum to learn and share about the latest and greatest in technology. Techies are encouraged to blog, write books, and participate in new and emerging technology events.

Xebia will continue to be Tech Driven with disruptive domain solutions at the heart of it. They will look for opportunities to grow their technology width as well as take leading positions on the domain side. As a company they want to be seen as a high quality technology services company with a product mindset leading to almost technical debt-free softwares for their customers. Xebia has been predominantly innovating on the tech side of business. In the future they intend to verticalize their services where they also start innovating on the domain side of business. Xebia will start with creating Banking and Financial services & Airlines as two domains where new ideas will be conceptualized to disrupt the business processes itself. Xebia stands perfectly poised for this.

To encourage the women employees and to increase their number, Xebia runs a program called #SheTalksTech. Under this, it organises mentorship programs where all women professionals can discuss with an experienced Xebian about

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

BCM REVIEW

START UPS STEP UP TO HELP during Coronavirus has taken centre stage in the lives of all humans across the world. Due to the contagious nature of the pandemic, the government has lockdown all places such as theatres, malls, Gyms, and almost every shop except essential shops like medical, grocery shop, medical and others. Due to the lockdown, people have been facing a lot of issues. In order to improve the issues, a lot of start-ups have stepped up to help people. ZOMATO India’s one of the leading food aggregators and delivery platform Zomato is running a campaign called “Feed the Daily Wager”. In this campaign, they are providing food support to daily wager communities. Basically, the company is helping those people who are currently cannot afford their meals. According to Zomato, “We have made ration kits containing wheat flour or rice and two types of pulses required for a family of 5 for one whole week.” The kit is delivered to location across multiple cities. During the three week-lockdown, there are a lot of supply chains that have got disruption in different sectors, start-ups such as Zomato have stepped up with different initiatives to support the government and the during this time. INNERCHEF Rajesh Sawhney (Co-Founder of cloud kitchen platform inner Chef) has converted their cloud kitchens into community facilities to offer foods for poor people. According to livemint, he said, “The poorest must be fed. Cloud kitchens can be converted into community kitchens should the government enable it. InnerChef offers all its kitchens at a not-profit basis to the authorities in Delhi, Noida, Gurugram, Bengaluru, Hyderabad, and Mumbai.” Several other domains also have come up with their own idea to help in different ways. PITSTOPS Pitstops, doorsteps car service & repairs provider, according to entrepreneur.com, The founder of Pitstop Mihir Mohan is running a campaign in nine major cities like Bengaluru, Mumbai, and Gurugram and many others. Their campaign name is called #AtYourService. They are serving on the front lines, without taking service and labour charge. The company has closed all doorstep services until the end of the lockdown period.

NINJACART Indian’s largest fresh produce supply chain company Ninjacart is working directly to deliver fruits and vegetables to the apartments and societies. Co-founder of this company Thiru wrote on the twitter “NinjaCart planning to supply Veg & Fruits directly to apartments/societies to help people during the lockdown. We want someone to aggregate the orders, take the delivery & give it to people who ordered.”

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

GRABBNGO GrabbnGO, the start-up offer food delivery service at boarding gates inside airports, has created an app to support local retail stores. People can easily order their groceries and opt for a drive-through, that may reduce the crowd in grocery shops. For stores with essential things and manpower, people can also select to get the order home delivery. As per entrepreneur.com, the company is trying to approach the Gov. so that the service can reach to big amount of people.

ZYPP E-scoter rental platform Zypp had proclaimed before the lockdown, that they would deliver its scooters directly to the customers’ premises in Gurugram. As per entrepreneur.com, scooters will be fully sanitized before the delivery.

STANZA LIVING The outbreak and subsequent lockdown have created trouble for a lot of people and student who work or studies in different cities or state. By PG or Hostel managers, they are being asked to leave. However, Coliving provider Stanza Living is helping those such kinds of people and also offering service to the government to covert the rooms into a quarantine facility in case they needed. “There have been reports about people being asked to vacate their hostels/PGs especially in cities including Hyderabad, Bangalore, Pune. We have been supporting those how are stranded, by offering accommodation at our residences with immediate effect,” the company said.

EVEREST FLEET

The fleet management company Everest Fleet is providing emergency ride in the Mumbai city. Actually, the company is offering cab rides to frontline helpers, medical patients, and necessary service providers, among the others. The cofounder of this Start-up Siddharth Ladsariya gave a statement to ET digital, “Since the lockdown was introduced and with Ola & Uber suspended operations, we started receiving several calls from our references for the requirement of transport services for going to the hospital, banks, etc.”

At the time E-commerce space such as Amazon, Flipkart and even smaller companies like Paytm Mall have closed the door for non-essential products. During this outbreak, you can only order groceries and sanitizers. ShopClues has said this online platform is providing essential things like masks, sanitizers, packed foods, medicines, and personal hygiene products.

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

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www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

RNI No. : DELENG/2018/76695

www.businessconnectindia.in | Vol. 2 | Issue. 11 June 2020 INDIA

25 Global Brands to Watch in 2020

Articles inside

XEBIA GLOBAL SERVICES

BAGGIT

HIREXA SOLUTIONS

SECEON INC

WEBMADDY

CAVISSON SYSTEM INC

JUDGE INDIA

IXCEED SOLUTIONS

PARACOSMA