Fashion 5.0 November 2011

november 2011

MUSIC the

issue

vokab kompany Tristan Prettyman

mike pinto Slightly Stoopid

tribal seeds

magazine

julie zorrilla from the andes to American Idol

a new star is born

dating:

6 musical

date ideas

Explore your music senses with these date night scenarios!

Hyena

Switchfoot

edm electronic dance music

Winter Fashion Accessories Music-Inspired Makeup Looks Style by Soto (rock out in style)

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NOVEMBER 2011 // fashionfivEo.com

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dating editor’ s note

november 2011 | editor’s note his time of year flies — I cannot believe it’s already November and here we are ushering in the holiday season! With Thanksgiving around the corner, I can already smell the turkey and taste the traditional pumpkin pie. The best part of this time of year is all of the reasons to gather with family and friends, to share old traditions and make new ones!

During November each year, you may have noticed an abundant amount of moustaches sprouting from men’s faces.

“Movember” is responsible for these moustaches, which takes place in the US and around the world during the month of November. With the mo’s these men grow, they raise funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men. This November I’m joining with my boyfriend and thousands of other men and women in efforts to raise awareness & funds for men’s health through Movember.

Yes, women can help, too, as a mo-sista! We all have a guy friend, boyfriend, husband, father, brother, the list goes on, and we might as well rally with these men and support their mo’s! If you’re interested in joining in the movement go to www. movember.com. There are so many ways to make a difference in our communities and in this world, and I couldn’t help but share this one!

Now that the men in San Diego will be rocking a new confidence with their mo’s this month, rock with them. Take some time in this busy month to enjoy the music!

San Diego is the home of many amazing musicians and bands. Some of my personal favorites are Jason Mraz, Switchfoot and Tristan Prettyman. The music scene in San Diego always has something to offer for everyone from coffee shop shows to the big stages. I personally love the Belly Up Tavern, an internationally acclaimed venue right here in our backyard of Solana Beach.

There are more than enough festive and fun things to keep you busy this November.

Whatever may be filling your calendar, I hope that you’re able to make some time for yourself. Enjoy some fall shopping, a great concert and most importantly, a fabulous and very filling Thanksgiving!

volume 2 * issue 9 * november 2011 PUBLISHER morgan myrmo EDITOR-IN-CHIEF Tenley Molzahn

art director kim lalla

Photo editor david J. olender features Editor tori haynes fashion Editor dean hall asst. Fashion editor ashley mehrdad beauty editor Meagan Brown

music editor michael lee

copy editor aliza grant staff writers Jillian Marie Dyer, Morgan Ferrari, alex mcnair, Nohely Mendoza, cathryn moe, micah skye photographers Steven David Branon, Stephanie Fong, Jonah Gilmore, Jamie Le Dent, Jeff Lewis, James Norton, Garret Priddy, Audrey Rynberg, Amanda Sewell, Brad Smith, Emily Soto, On Wai Lau illustrator robert piper intern Natalie Slemp events coordinator julie bell

julie@fashionfiveo.com We strive to make a positive environmental impact. we use environmentally-friendly inks and fsc certified paper. you can make a difference with us. please save and recycle this magazine.

For contributing writers, please email sample(s) to editor@fashionfiveo.com.

For contributing photographers, please send a portfolio link to photos@fashionfiveo.com.

Fashion 5.0 is not responsible for unsolicited contributions unless agreed with the publisher.

Copyright 2011 by Fashion World Media, LLC. All rights reserved.

Tenley Molzahn Tenley@FashionFIVEO.com Follow me on Twitter @TenleyMolzahn

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NOVEMBER 2011 // fashionfivEo.com

MADE IN USA

november 2011 | contributors:

staff spotlight:

Steven David Branon

Julie Zorrilla

meagan brown

entrepreneur

musician

beauty editor

Steven Branon started out his life with the ambition to be a musician and a photographer. His passion for photography really took off around the time he was traveling the world as Kevin Mack’s guitarist. As a photographer, he specializes in several genres including fashion, portraits and nightlife. According to Branon, “I always have fun shooting new projects and being a part of something that isn't about me but the growing fashion scene in San Diego. The Fashion 5.0 team has a great spirit about them.”

Julie Zorrilla started musically at age five, when she began studying classical piano.

However, not too long after her eighth birthday her family left Colombia for a better life in America. She has maintained her passion for music and earlier this year, as a contestant on American Idol, she finished top 12 among the women. According to Zorrilla, “Working with the Fashion 5.0 team was absolutely a blast!

Their dedication to the artistic process was incredibly inspiring to witness.”

Passion, tenacity and ability describe our Beauty Editor Meagan Brown and her dedication to the dynamic world of makeup artistry. She also owns a mobile tanning business and works often on commercials, photo shoots, TV productions and press functions. According to Brown, “Working with Fashion 5.0 has definitely been a fun experience. I think the best part has been being a part of a team we have created as each issue has come along. Fashion 5.0’s team of experts is definitely San Diego's finest.”

BEST BURGER! { AS VOTED BY }

Fashion 5.0 Magazine 2011

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Downtown News 2010

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Gaslamp 624 E Street • San Diego 92101 • 619.237.9990 Pacific Beach 4640 Mission Blvd • San Diego 92109 • 858.274.7117 www.BareBackGrill.com NOVEMBER 2011 //

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contents

features

departments p. 7

OPINION

with KUSI's Alexis DelChiaro

p. 8

HOT SPOTS

Two of our Favorite Music Venues

p. 10

dating

Musical Dates - Time to Get Your Song On!

p. 12

p.

music

14

Jason Mraz – A Grateful Journey

a new star is born

p. 31

fashion

from the andes to american idol

News, Style & Trends

p.

18

p. 34

the 5.0 music awards

beauty

Music-Inspired Makeup

p. 35

nightlife

Recent Event Recaps

p.

p. 37

27

EDM

electronic dance music

horoscope

Astrology with Cathy Moe

8

p. 38

calendar

November Happenings

COVER: Sequin Top by Sis Sis, available at Fresh Boutique, $32.80. Necklace by Vincero, available at Madison Boutique, $22.80. Leather Earring by Candice Lyn, available at Dolcetti Boutique, $24.00.

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opinion

guest columnist

LOVE WHAT YOU DO HOW To LAND YOUR DREAM JOB By alexis delchiaro

I’m sure if you were to ask my mom, she would say that I came out of the womb talking up a storm and telling stories. While that may or may not be true, it wasn’t actually until the fifth grade that I discovered my desire for a career in journalism. Mr. Landis, my music teacher, gave the class a mock newscast assignment and I was the anchor. I thought, Hey! This is so fun and something I’m really good at! From then on, I knew I’d discovered my passion.

ALEXIS DELCHIARO photo By Nia Uhlenhake

Alexis is a California girl through and through. A native of Sacramento, she is a graduate of the University of California, Santa Barbara, with a major in communications and a minor in Spanish.

Last fall, Alexis joined KUSI News, San Diego’s News Channel, as the coanchor of Good Morning San Diego, weekdays from 5-10 a.m. Alexis has been fortunate to cover a wide range of stories in her career, from interviewing American Idol contestants to trying out for So You Think You Can Dance to touring the Grand Canyon by helicopter. Alexis also had the opportunity to fly with the US Navy’s prestigious Blue Angels and to skydive with the elite US Army Golden Knights.

Alexis would love to hear from you! Email, Twitter and Facebook info can be found on www.AlexisDelChiaro.com.

alexis delchiaro Kusi News Good Morning San Diego Anchor UCSB Alum Major: Communications Pictured with Chris Evan at KUSI

The journey from Mr. Landis’ newscast to working as a television anchor on Good Morning San Diego has been both exciting and challenging. At times, it is downright exhausting. Does a person ever really get used to waking up at 3 a.m.? Either way I think I’m ridiculously lucky because I’ve landed my dream job. Every morning viewers let me into their homes and invite me to be a part of their lives. How cool is that? So whether you want to be a news anchor like me or your dream job is something completely different, don’t give up until you get there! Here are few things to help you along, so that you too can find your dream job.

1 Be Passionate

Since everybody has to work to make money to survive, why not choose something that you love? Although I was lucky to realize my passion early on, this is not always the case. Get an internship, volunteer, join a club and do whatever it takes to put yourself out there so you can discover what you want to do. You’ll never know what you love or don’t love until you try it! I have tried just about every internship the TV world has to offer, which proved helpful in eventually becoming an anchor. I also quickly realized my forte was not as a casting assistant, audio engineer or promotions writer! Like Oprah always says, find something you love doing and you’ll find a way to make money doing it.

2 Believe in Yourself

I’ve had my fair share of rejections but learned that it’s all part of the journey. A few months after graduation from UCSB, I had my heart set on landing my first on-air job in Palm Springs. Turns out the news director didn’t share my feelings.

I believe her exact words were, “While I see quite a bit of potential in you, Alexis, you’re just not ready to work here. You’re still a little too green.” I was devastated! How would I ever become an anchor now? The answer was to hone in on my skills and just keep at it. And it worked! A few months later, I was hired on as the morning weather anchor in Yuma, Arizona, and that was how I got my feet wet in the news biz. (Just for the record, that news director in Palm Springs was totally right. I was way too “green” to be on air. That’s a term we use in the biz to politely say, “You are so not ready to be on TV yet.”)

3 Let Your Light Shine

Once you have landed your dream job, or at least a job that will get you there someday, let your inner star shine! When I was named the morning show host of Fox in Phoenix I was scared out of my mind! My two coanchors had been on air longer that I had been alive.

How could I ever compete with that? The truth was that I didn’t have to. I was hired on to bring something new and fresh and full of life to the show. My news director didn’t want to hire what he already had – he wanted me! Once I realized that I let loose. Now I have no reservations about jumping in a pit of mud, dancing in a leotard or being hypnotized all while on air (yes, those are things I’ve done on live TV). I am free to be exactly who I am and proud of it.

did you know: Symptoms of gluten intolerance might not affect your stomach but may include clues such as joint pain.

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hot spots

trending now favorite places to see live music

By Alex McNair

hot jams in solana beach

house of blues best live music venue

photo by Amber Stokasa

The House of Blues is a venue where food, music and art intersect. Radiating positive energy from the vibrations of the music hall to the art that covers the walls and ceilings, any night of the week becomes a special occasion on Fifth Avenue in the Gaslamp. Start the night off by noshing with friends at Crossroads at House of Blues restaurant.

Featuring a revamped menu by Food Network star Aaron Sanchez, Crossroads offers a variety of international dishes and twists on classic flavors. Start the night off with happy hour (daily from 4-7 p.m.) and a cheesy flatbread appetizer. Even fries are made original with a variety of dipping sauces including spicy chipotle ketchup, herbed mayonnaise

belly up tavern

and refreshing mango mustard.

As day turns into night the Voodoo Stage lights up with free music ranging from local brews and grooves on Tuesdays to flashback Wednesdays with a rocking cover band. Enjoy the jams and chow on the famous Juicy Lucy burger, a burger patty stuffed with Gruyere cheese and topped with pickled jalapenos for celebrity chef Sanchez’s signature spicy kick. Their short ribs showcase a signature chipotle glaze, contrasted with a sweet corn pudding that arouses sentiments of the South.

Southern roots are subtly displayed throughout the House of Blues, particularly on the famous beaded wall. Made entirely of authentic New Orleans Mardi Gras beads, the wall was

meticulously crafted with good fortune in mind, and no bad luck numbers are to be found. An inside bit of trivia is that under the main stage of the music hall is a box of mud from the Mississippi delta. To further drive home HOB’s southern roots is Gospel Brunch, featured on one Sunday a month. A traditional gospel choir performs in full garb, warming your soul, while a Southern style all-you-can-eat brunch warms your tummy.

With two levels in the music hall, special events and private parties can be booked in advance.

Jake’s Lounge is the VIP area for bottle service and unobstructed views of performers.

Tickets to most shows can be purchased online in advance through Live Nation.

1055 Fifth Avenue * Gaslamp * 619.299.2583 * houseofblues.com

A short walk from north county’s sandy beaches, the Belly Up Tavern is a classic live music venue located in the heart of the Cedros Avenue Design District of Solana Beach. Venue walls are covered with photographed memories of special nights passed as Belly Up artists from Ludacris to Jonny Lang are commemorated. With live events almost every night of the week, the concert hall will have you laughing to the comedy of Jay and Silent Bob or grooving on your feet to funk, indie, reggae and the blues. Purchase a block of tickets and reserve a special loft area for a holiday or birthday event.

The restaurant at Belly Up, the Wild Note Café, is available for a warm meal and cool drink before a night of jamming to your favorite artist. With strong drinks and great appetizers for splitting, dining at Wild Note allows you and your group to transition from afternoon to night without having to hail a cab. The restaurant staff is friendly and helpful and the dog-friendly patio out front allows for afternoon people watching as you fuel up after a day at the beach. The sea bass is a menu classic from Chef “Izzy” Balderas. Finish off your meal with the key lime pie made from authentic key limes to taste a bite of heaven by the beach!

* 143 S. Cedros Avenue * Solana Beach * 858.481.9022 * bellyup.com

fun fact: House of Blues San Diego is home to the famous Bead Wall – an entire wall covered in Mardi Gras beads from New Orleans.

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NOVEMBER 2011 // fashionfivEo.com

910 Grand Ave. • Pacific Beach 858.483.7772 • EnvusSalon.com

$25

Full Set of Pink & White Acrylics

First time clients only. Not valid with any other offer. Expires 12/31/11.

$40

1-Hour Massage

First time clients only. Not valid with any other offer. Expires 12/31/11.

$25/15

Women’s/ Men’s Haircut

First time clients only. Not valid with any other offer. Expires 12/31/11.

Brazilian Blowout

$125

First time clients only. Not valid with any other offer. Expires 12/31/11.

NOVEMBER 2011 //

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dating other date except that you might be the entertainment portion of it. Karaoke is more than just going to a bar and watching a bunch of people make a fool out of themselves these days. Carefully choosing an upbeat and well-known song is not only safe but can be another way to express your feelings for your lover. So unleash your inner American Idol and grab the microphone to make a special dedication to your date, which I am sure they will remember forever! Check out the 710 Beach Club in Pacific Beach on Thursday nights for San Diego’s original live band karaoke Rock Out Karaoke!

3 Share Music

This is a very simple date, but the cool thing about it is that you can do it virtually anywhere. At the same time, you can learn about your date’s musical tastes and interests. Choose about ten songs each and make sure to pay attention and listen to why they selected each song. This tip may come in handy for future dates such as going to concerts. Also, who knows, maybe a dance move or two may come about?

4 Rock Out

musical dates get your song on!

By Jillian marie Dyer

photo by jonah gilmore

1 Hello Rico Suave

Looking for a way to get closer to your date? Try dancing the old-fashioned way where no freestyle bump and grind you do at the clubs is allowed! To heat up the dance floor with your sweetie, there are several different styles of couples dancing including salsa, tango, swing and ballroom. Dance lessons are a little too intimate for a first date, so give them a try on the fourth or fifth. Check out local hot spots Café Sevilla and Sway Nightclub for some Latin flavor, or get your groove on with VAVi Sport and Social Club that offers a variety of dancing options at a low cost! Either way you will be sweeping your date off their feet, guaranteed!

2 Sing Your Heart Out

Ever considered karaoke for a date night? Before you laugh this one off, consider that karaoke is actually a humorous way to show your date you’re not afraid to let your guard down. Going on this type of musical date is just like any

Going to a concert is the perfect date because of everything it involves! Live entertainment and great constant conversation can lead to some intimacy! Break that touch barrier by holding hands, dancing with your man and maybe even some PDA! Make sure you pick a concert that you both like. This way whenever your date hears that band again, they will instantly think of the great time you guys had. Although Jason Mraz is sold out, Simple Plan on November 2 or Senses Fail on November 15 at the House of Blues San Diego are great options.

5 Date Remix

Tired of the standard dinner and a movie date routine?

Why not get all dressed up and show off your date at the theater instead! The theater is twenty times better than going to the movies because it is very romantic and there is an element of excitement that isn’t always there when watching a movie. Going to the theater will make you appear cultured and mature in an elaborately beautiful and relaxed atmosphere. Why not explore and try something new with your significant other? San Diego has many extraordinary options including The Old Globe, Balboa Theatre and the San Diego Civic Theatre. This date will certainly make sparks fly!

6 Mr. Saxophone

If you are musically gifted and can play an instrument such as a piano, guitar, or even rock a harmonica, use it to your advantage. Get your creative juices flowing and compose a song or poem for your lover! Not only is it personalized and coming from the heart, it will be appreciated a lot more.

Bonus tip: Music venue The Casbah, open since 1989, has hosted greats such as Nirvana, Smashing Pumpkins and Rocket From The Crypt.

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dating music

jason mraz a gr at ef ul jour ne y

“Make It Mine.” His music has transcended from the radio and concerts to being featured in television shows such as So You Think You Can Dance, American Idol, The Sing Off, The Voice and Glee.

In the future, Mraz wishes to collaborate with one of three particular musicians. “I'd really love to work with Willie Nelson, Neil Young or Paul McCartney,” said Mraz in an interview with Entertainment News. According to Mraz, these musicians are “guys that are still making great records, still making great songs.”

Mraz recently made headlines when he told the media back in December of 2010 that he would not wed his fiancée at the time, Tristan Prettyman, until gay marriage was legalized.

“...I really want the message of healing to thrive and transcend all ages.”

"We both feel that in our engagement, we have a union that's really special and can’t be broken. It's a sacred bond. The wedding would be nice for our family, our friends, our community — our moms especially — and so it puts us in the fight. We can't get married until [gay] marriage is legal and equal…I think giving people the right to marry will be a huge movement in civil rights," Mraz explained at Elton John's Concert to Benefit the American Foundation for Equal Rights in Beverly Hills.

—jason mraz

That was only the case until June 2011, when Mraz announced their breakup.

"My greatest mistake right now is, I've been clinging to my art," said Mraz in a TMI interview. "In that, I have victory for my art and a great loss for my heart. At the moment, my beautiful fiancée is no longer my beautiful fiancée."

by Nohely Mendoza

photo by joseph anthony baker

With hit tracks such as “I’m Yours,” “Make It Mine” and “Lucky,” Jason Mraz always knows how to

To alleviate his heart, Mraz began his worldwide tour that began in October and continues through November.

Mraz has sold out every scheduled November performance, which starts in Taiwan then travels through Bali, New Zealand and Australia before returning to the US. The tour wraps in San Diego with two special live acoustic concerts with Toca Rivera on November 28 and 29 at Spreckels Theater.

make the gals fall in love. Drawn to San Diego because of the city’s coffeehouse scene, Mraz began his music career here were he still resides.

Since his start back in 1999, Mraz has had three studio albums plus four live albums. “I want my music and my mission to stand for healing,” said Jason Mraz in an interview with The Daily Beast. “When I sit down to write a song, I really want the message of healing to thrive and transcend all ages."

Most recently, Mraz won two 2010 Grammy Awards for Best Pop Collaboration with Vocals for the song “Lucky” and Best Male Pop Vocal Performance for

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Scan this QR Code to watch "shy that way"

Jason Mraz and Tristan Prettyman perform “Shy That Way” at Lestat's Coffeehouse in San Diego on January 30, 2005.

NOVEMBER 2011 //

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A New

is born

Star P h o t o g r a p h y

s t y l e d

b y

b y

emily soto dean hall

hair: jeremy harris make up: meagan brown

It’s hard to believe that Julie Zorrilla is only twenty years old with her confident stage presence and total rock-star persona. Not only is she an amazing musician, she is also established in the fashion world with her funky style and unique jewelry designs.

At the young age of four, she began singing and playing piano and has continued loving music ever since. After listening to the legendary Michael Jackson, her first inspiration to pursue a career in music, Zorrilla’s true

talent was finally discovered when she sang in front of millions on American Idol’s Season 10. Though being on Idol was an experience of a lifetime, it was only the beginning of her career as an artist.

Zorrilla’s good fashion sense definitely paid off during her initial audition with the judges when her unique gold shoes wooed Jennifer Lopez.

They knew she was a star before she even opened her mouth.

By Tori Haynes

T-shirt by chaser, available at Eden Boutique, $48.00. Leather Jacket

by See you Monday, available at Fresh Boutique, $59.80. Scarf available at Jimmy Choo, $595.00.

Star Earrings available at Forever 21, $4.80. Necklace available at Madison Boutique, $18.00.

Turquoise Ring available at Eden Boutique, $12.00. Gold Ring available at Forever 21, $8.80.

outfit planned out for my initial audition when I first made it to the judges, but soon as I saw the sparkly shoes that J.Lo later went crazy over, I changed my outfit because I was like "That is so me!

That is the color of my soul!" As soon as I walked in, J.Lo commented on my shoes. It was fun because it was a good icebreaker between her and I, and we always kind of had that special fashion connection after that.

fashion fiveo undercover

A New

What are some of your favorite brands to wear?

Free People is probably one of my favorites, but I also love Betsey Johnson and Custo Barcelona. I absolutely love anything that’s just funky and crazy and colorful!

is born (continued)

Currently, Zorrilla lives in Los Angeles where she spends most of her energy writing songs. “At the end of the day, that’s what it’s all about,” she said. “I think nowadays what we’re really missing in our mainstream music is timeless music, and I want to be able to bring that back.”

Julie Zorrilla has her eye set on the finish line and is already well on her journey to success. We sat down with Zorrilla inside the House of Blues San Diego after her Fashion 5.0 photo shoot and here's what she had to say.

What prompted you to try out for American Idol?

My teachers in school actually were the ones who really encouraged me to do it. I never wanted to try out for American Idol, nor did I ever really think I’d ever really make it that far.

But I’m definitely really glad I did it and I’m thankful to my teachers that they pushed me as hard as they did.

Is there something that stood out to you while on the show?

Was there memory or person that touched your life?

The week that we went to Vegas and we got to perform Beatles music on the stage of the Beatles LOVE Show at the Mirage was unbelievable! I moved to LA to meet Jimmy Iovine, one of the most legendary music producers of all time. Meeting him was definitely the most rewarding thing.

It was like a dream come true!

How was meeting Jennifer Lopez in person?

It was amazing meeting her! J.Lo is someone you look up to for her fashion sense. I actually had an entirely different

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NOVEMBER 2011 // fashionfivEo.com

Earlier you showed me your bracelets.

You mentioned something about your jewelry line?

I have this jewelry line that I’m working on right now. I have over 100 pieces designed. I think that if I wasn’t a musician I think I’d be a stylist or designer or work with something in fashion cause I just love it! I wanted to be able to express myself creatively and that was the whole point of the line.

What is one fashion must-have piece that you could never go without?

Well I can’t go without rings, I feel naked without them.

Do you have a secret crush?

I do! I actually I fell in love with Joel Edgerton after watching Warrior. No joke. I’m in love with him in that movie!

If you could perform on stage with one person, who would that be?

Michael Jackson! Everything about him is just unique and special.

My dad introduced me to his music when I was four years old when I first started playing piano. I grew up in the Andes and we didn’t have a lot of technology, but we did have a TV and the only thing I used it for was to play Michael Jackson videos all day.

Did Michael Jackson inspire your music?

Completely! Even though I wouldn’t necessarily compare myself to him at all as an artist, he has inspired me. There are no words for Michael.

What’s going on with your music?

I’ve been writing a lot. That’s honestly mainly what I’ve been focusing on is writing great songs. At the end of the day that’s what it’s all about. I really take a lot of time making sure there’s a lot of musical integrity. It is commercial music that can be played on top 40 Radio, but musical enough so that musicians as well can appreciate it. I think nowadays what we’re really missing in the mainstream is timeless music and I want to be able to bring that back!

Do you have any shout outs?

Shout out to Fashion 5.0 for sure! And my parents, I love them! And of course Michael Jackson! My parents are the people that have inspired me most in my life. I appreciate everything they’ve done and gone through for me and my brother to make sure we’ve had all these opportunities. Everything that I do and everything I have and that I am, I owe to them.

Sequin Jacket by Trac, available at Madison Boutique, $36.80.

Blue Tank by Dex, available at Eden Boutique, $28.00. Skirt

by Swool, available at Fresh Boutique, $26.80. Earrings

by Candice Lyn, available at Dolcetti Boutique, $60.00.

Necklace by Mischa By Design, available at Dolcetti Boutique, $86.00. Bracelet, artist's own.

Bad Ring by Vintage, available at Fresh Boutique, $16.80.

Heels by Andrea, available at Tutto Cuore, $63.99.

NOVEMBER 2011 //

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music the 5.0

Best Hip Hop Group, Best Female Artist, Breakout Artist of the Year, Best Local Group, Best Reggae Group, Best New Group & Artist of the Year

BY TORI HAYNES

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NOVEMBER 2011 // fashionfivEo.com

b a k y n o a v p kom

photo by Leetal Elmaleh

best hip hop GROUP

Vokab Kompany’s music is best described as “electronic, soulinfluenced hip hop.”

Awarded “Best Hip-Hop Album of 2010” by the San Diego Music Awards, Vokab Kompany continues to carry the title, as they won the same award in 2011. Though vocalists Rob Hurt and Matt Burke rock the mics, this eight-member band does much more beyond singing.

The eclectic sound is comprised of a variety of instruments including the bass, drums, keyboard, sax and violin. Stilt walkers, burlesque dancers, clowns and belly dancers are often incorporated into the shows, setting them apart from most electronic bands.

What have you been up to recently?

Robbie: We just landed a track called “Burn It Down” (produced by Crush Effect) in a new commercial spot for Southern Comfort's new Fiery Pepper, which they partnered up with Tabasco to make. You can check it out on YouTube. The new traffic we’ve seen has been very cool. The is the second time we’ve had a music feature in a major commercial.

Last summer it was our song “So Bright.” Right now we’re working on a ton of music including a new album where we’re teaming up with Crush Effect and another VK album. We’re currently touring with our latest album Quit Sleep. Oh, and also, Prince Harry — yeah, like The Prince — was in at-

tendance at our last show and we got him a CD, he said he liked the music.

What kind of experience is a Vokab show?

Robbie: A live show is our #1 product! We are a sevenpiece full band and guest feature additional vocalists and musicians. We have a live electric violinist, two lead vocals and back-up vocals, drums, bass, and keyboard-synth along with guitar. It’s been described as high energy live electro, hip hop with a touch of soul, and even a little bluegrass.

How do your San Diego fans support you?

Burkey: By the six degrees of separation law, they have faithfully come out for years now, and made sure

we were on the tip of their tongues, Facebook reposts and the lot to continue our spread. I'm sure we initially were introduced to y'all at Fashion 5.0 within that formula... without them there would be no crowd.

Fashion 5.0: Shout outs?

Robbie & Burkey: SDCM, Night Access, LED, DiscoverSD, TK Presents, DDJ, The Belly Up, Winston's, our pals at the Rubicon Deli, 91X, 94.9, Headphones.com, Jim Beam, Southern Comfort, Nika Water, all the individuals who believe in us, our producers and DJs we work with, our wives, spouses and friends and especially our live band! Your company is not successful with out a great team, those guys are why we continue to grow.

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photo by Lauren Ross

best female artist 20

Born in Del Mar, Tristan Prettyman grew up loving San Diego’s beaches and surf. Her musical career officially began when she wrote a song for a film made by her coworkers. Her passion for surfing is evident in her music with the laid back style that is similar to Jack Johnson’s sound. Prettyman’s wide range of talents and interests allow her to explore both the music and fashion worlds. We asked Tristan a few questions and here is what she had to say.

NOVEMBER 2011 // fashionfivEo.com

When did you first start writing songs and singing?

I started teaching myself to play guitar when I was about fifteen.

From there it just took some time, about three years till what I was playing actually sounded tolerable. I always loved writing, and have kept a journal since I was eight years old. Once I started composing on the guitar the songwriting came easy for me.

When I was about twenty I started to play shows and put myself out there with the help and encouragement from my friends and family. From there it just grew slow and organic and at a real nice pace.

When you’re not singing what do you like to do?

I love being at home. I recently remodeled the house that we grew up in with my dad. It's the house I was brought home to when I was born, the house my mom was pregnant with me in. So there is a lot of nurturing energy here (at home).

It's definitely softened me in a really strange way, I've become quite the homebody. When I'm home, it feels like time stops. But when I get a little stir crazy, I am usually at yoga or surfing.

Even though your music career has taken off, do you still have time to continue surfing?

I do. I actually took the last three years off to just chill out and spend time with friends and family.

After I toured on my last record, Hello…x, I needed a break. At the time, I had been on tour for about five years, and had put out two records. I was twenty-seven and feeling a little disconnected. So I decided to just take a break, chill out, rest up, recharge and get connected again. During that time I traveled quite a bit, Bali, Australia, Europe, and I did a lot of surfing, I got really into yoga, and I am actually about to finish up a yoga teacher training.

The time off has allowed me to just live life and do the things I love, and then from the simple act of living, and being in the flow, the music always seems to just come naturally. For me the two go hand in hand, and I have to have a balance.

Did you dream about being a model or a musician as a child?

Never. When I was younger, I had no idea what I wanted to be, and once I got into surfing, I really wanted to be a sales rep for a surf company. I interned at a couple surf magazines and worked for some reps in town. Music was always a hobby, I never put it together that I could or would ever do

sic and the lyrics. I feel like I am channeling something bigger, something that will hopefully reach a larger audience and inspire people to wake up and start living the life they were meant to be living, the life of their dreams. I want to be a reminder for people to dream big, bigger than they could ever imagine. We are limitless.

it as a living. The modeling was really random too, I was about fifteen and just coming out of a really dorky akward growth spurt. So I think it excited me that I could model. It was good for my self esteem, but in the end music stole the show, my heart, and the rest is history.

How did you transition from being a model [for Roxy] into a musician?

I took a trip to Europe when I was twenty and went backpacking around Europe with one of my best friends. While there I ate everything, I mean everything. Every croissant and panini and gelato and wine. We really went for it. When I came home I was about ten pounds heavier and the head of the modeling agency, was like Uhhh….

Hmmm… I had just come back from this wonderful trip, and now was told I needed to drop fifteen pounds. I had a moment where I was like F' it. I just want to live it up and have a good time with life, I was still pretty thin, regardless, and I just decided it wasn't worth it, music was kinda taking off at the time, and that was way more creative, challenging, exciting and inspiring for me.

What inspires you most with your writing?

I love writing from experiences, but lately I have really enjoyed just tuning in to my inner dialogue.

I love observing, whether it's me observing myself, or other peoples' situations. Life in general is inspiring. I love watching movies and TV shows and letting scenes and moments inspire me. There is so much out there, for me it's really about taking the time to tune in and listen to what song wants to be written, and what it wants to say. Writing this new record has been really interesting in that I feel like I am writing from a much more unlimited space. It's not just about me anymore, I am writing the songs FOR the girls across the world, not just writing something for me, and hoping it resonates with someone somewhere. It's been pretty cool to just get out of my own way, and just be a vessel for the mu-

What have you been up to so far in 2011?

A lot of yoga, and a lot of writing. I also had voice surgery about a year ago, because I had two polyps on my vocal chords. So this year has been a lot of post-surgery therapy and vocal coaching to get my voice back to where it was, and now it's at a place where it's actually better and stronger than it's ever been. I've been pretty busy this year so far, but still have time for surf and yoga.

When life gets stressful, where is your safe haven or getaway place?

The yoga mat, or the ocean. Even just sitting on the beach and laying in the sand. A blanket and the beach is the dreamiest, most relaxing place on the planet for me. Anywhere near water really.

What is your favorite city to tour in?

Does one city or show hold special memories?

Wow. That is a tough question to answer. I have been so many places all around the world. I really love Japan. It's a trip, and it's so jam packed full of adventure, fun and shows. We did a show on the beach in Portugal a couple years ago, that was pretty amazing. I also love when I get to go to San Francisco because my brother lives there.

Anywhere where we have friends in town is always a real treat.

Do you plan to play in San Diego anytime soon?

I am about to go into the studio to record this next record and if all goes accordingly it will be out by March, and then I will start touring, so I will definitely be doing a show in SD on that tour.

Probably in the spring. Sometimes I do surprise shows, Twitter [@tprettyman] is usually a good place to catch the updates on those.

Do you have any shout outs?

Shout outs! To my mom and dad, and my bests Ashley and Megan. Shout out to Leah and my Yoga Tropics family, and my friend Kish who has been the best coach and friend a girl could have.

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mike

PINTO

photo by jeff lewis

break out artist of the year

Mike Pinto is well known by his distinct voice and lyrics. He pours himself into his music and views writing songs as a way of storytelling.

The band is comprised of Pinto on vocals and guitar, Matt Brein on bass and Todd Elrod on drums. Pinto’s selftitled album sold tens of thousands of copies worldwide. It was so well received that Pinto came out with an acoustic version of the album, Everything I Got, soon after. We met up with Pinto after his last tour to check in and see what he has going on next.

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What kind of stories do you like to tell best in your music?

Mike Pinto: I really enjoy stories about the struggles of underdogs, and their attempts to overcome life’s obstacles. I always find myself rooting for the little man, whether in movies, sports, or books. I like to mix that with a hint of revenge, and a dash of social commentary about the norms of today. That’s a formula I find myself revisiting over and over again.

What is the main message you want your listeners to get?

Mike Pinto: I want them to know that there are other people in this world like themselves that share their same wants, needs, pains, pleasures, phobias, etc. We are all trying to find our place in society and our

role among our peers, even our families. I want my listeners to walk away relating to what I’m saying. It brings us closer as human beings. The human race certainly has more similarities than differences, and I want people to realize that.

If you weren’t a musician, what would you be doing?

Mike Pinto: I’d be working for National Geographic, with a camera in my hand, hiding in a tree in a rainforest somewhere!

Photography is a hobby I aim to pursue as I get older, and I am always seeking adventure.

When is the next SD show?

Mike Pinto: November 23 at House of Blues San Diego. It is our EP release party, and it’s all ages! We are playing with Seedless, Shoreline Roots and The Skains! DJ Cool Breeze will

be spinning some dope reggae in between sets!

Do you have any shout outs?

Mike Pinto: Big ups to Fashion 5.0 for the interview, our sponsors like Primo Beer, Gravity Skateboards, Black Flys, Alpine Stars, Silver Surfer Vaps and TRX Cymbals.

Many thanks to our management The Madero Group and Zack Johnson at UAG, for taking care of business. All the bands on our scene, I see you working hard and I’m rooting for you. Keep hustling! Also, thanks to Ocean Beach and Leucadia, two of the coolest spots in the country with some of the most genuinely good people. Last but not least, my family and friends who have supported me since day one, love you more than words can say.

photo by David J. Olender

best local group

Slightly Stoopid was formed in Ocean Beach by Miles Doughty and Kyle McDonald. The band has released six studio albums as well as two lives albums. The band describes their music as “a fusion of acoustic rock and blues with reggae, hip-hop and punk.”

The band members of Slightly Stoopid performed at the Cricket Wireless stadium this past July.

We caught up with C-Money and O.G. this fall to check in on their music and fashion. Be on the lookout for what’s next with these guys!

What was the Seedless Summer Tour like?

C-Money: Epic! The vibes were great with the bands and we had such a great time jamming with each other. The crowds' vibes and energy were the best in three summers! Thank you to all who came out to enjoy the music!

Oguer "O.G." Ocon: The Seedless tour was a lot of fun. It was the first time I met Cisco Adler and Shwayze. They sure did fire up the crowd. Same with Rebelution. Reb's vibes are sick! Having DJ Unite welcome the fans in and spinning between sets set the mood just right. And we all enjoyed sharing the stage with Mr. Sexy D, a.k.a. Karl Denson. Having him in the Stoopid crew has changed all our lives.

And I can't leave out the man... of course I'm talking about Don Carlos! The first time he came

on stage with us, I think we all almost bust into tears... for real!

The sound of his voice is very magnetic and draws you in. It was an honor sharing the stage with that man.

Is there a remarkable collaboration you have done lately?

C-Money: Getting to jam with the great Karl Denson and his Tiny Universe at the Belly Up in October.

O.G.: Collaborating all the time.

Although this summer, Sexy D and Dela, C-Money and I were talking about some Beastie Boy thing.

What is your fashion style?

Is fashion important to you?

C-Money: Yes it is. My grandfather taught me to present myself as best possible at all times. This is more out of respect toward the people around

you than it is how cool you look.

My style is formal James Bond/ Goodfellas type style!

O.G.: What is my fashion? Wow, I've never been asked that before! Well, I guess I just like to be comfortable. I like Patagonia, and how the dude that owns it buys land and gives it back to the Indians. Wish more people would do that. I live on the beach so trunks are crucial. And when I'm on stage I wear OluKais, jeans and a plain shirt. Fashion is one of the many things that makes this world go 'round and 'round.

Shout outs?

C-Money: All people on the earth. Let's let life be fun for a while, no?

O.G.: I'd like to send a shout out to all the beautiful females who read this mag. And support Stoopid. Thanks!

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tribal SEEDS

best reggae group

Tribal Seeds is headed by brothers Steven Rene Jacobo and Tony-Ray Jacobo.

This San Diego-based reggae band is a six-member band made up of Steven (lyrics, lead vocals and guitar), Tony-Ray (producer and keyboard), Tony Navarro (lead guitar), Victor Navarro (bass), Jose Rodriguez (percussion and keys) and Carlos Verdugo (drums). Their latest EP release, Sound Waves, peaked at number two on the Billboard Reggae Charts.

They were nominated for San Diego Music Award’s “Best World Music” in 2011. According to the band, the album was inspired by their life experiences, being on tour and their desire to inspire youth to seek a higher consciousness. They are known for their spiritually driven, refreshing rock vibe mixed with reggae style music.

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NOVEMBER 2011 // fashionfivEo.com

photo by jimmy isles

How did your band start?

Tony-Ray "T-Ray" Jacobo: My brother Steve [lead vocals] and I started Tribal Seeds in high school — we were garage band status!

Who are the members of the band?

T-Ray: Myself [keys], Carlos Verdugo [drums], Tony Navarro [lead guitar], Jose Rodriguez [keys & percussion], Victor Navarro [bass], and Steven Jacobo.

What has 2011 been like so far?

T-Ray: 2011 has been raging. Town after town... our national tour is in full effect.

We just played a show in South Berlington, Vermont last night and are on our way to Westchester, Pennsylvania now. Have about

ten shows left on our fall tour.

Where is the farthest spot from San Diego that you have toured?

T-Ray: Some of the farthest spots would probably be Guam and Aruba. However, we are soon going to be touring in Europe and South America, which we are really excited about.

How do fans respond to you in other cities versus here?

T-Ray: There are different levels of raging crowds.

Some take a minute to warm up, but, good vibes are always our priority!

When are you playing next in San Diego?

T-Ray: We will be back in

San Diego in spring 2012.

We're planning our next tour and have some new music we are working on as well!

What is the next step for Tribal Seeds?

T-Ray: For 2012 we are looking forward to expanding our international fan base and traveling to a few new countries, and we are working on our new album.

Right now, we are still on our fall tour and promoting our newest EP "Soundwaves" but we have so much more to come. This is just the beginning.

Shout outs?

T-Ray: Much love to the fans, and roots concert promoters, The Worldbeat Center & Polynesian Underground.

photo by steven david branon

a n e hy best new artist

Hyena was nominated for the 2011 San Diego Music Award’s “Best Electronic Band” and “Best Alternative Album” for their album, We See You. The talented Bryan Stratman and Michael Cooper bring high energy to the stage that ensures listeners get lost in the music. Like dubstep? Hyena adds their own flare to the typical dubstep sound that makes their sound so unique.

photo by james norton

switchfoot

artist of the year

Switchfoot is known worldwide for their inspiring and uplifting music. The band has received much praise and recognition by being named “Artist is of the Year” in 2011 by the San Diego Music Awards and receiving a Grammy in 2011 for “Best Rock Gospel Album” for their album, Hello Hurricane. “If we were to have a mantra, it would probably be life is short, live it well,” said John Foreman, in an interview with Fashion 5.0 this March. Band members Jon Foreman, Tim Foreman, Chad Butler, Jerome Fontamillas and Drew Shirley are just a group of down to earth guys that love surfing and music. They never anticipated their music to take off the way it did. Be sure to check out their newest album Vice Verses!

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edm electr on i c da nc e m u s i c

by michael lee

illustrations by robert piper If you don’t know... now you know! EDM, short for “Electronic Dance Music,” has completely taken over the music entertainment scene. I’m sure many of you have been to an event, nightclub or performance and listened to some form of EDM. In fact, during Halloween weekend over 20,000 fans jammed the field at Petco Park to watch some of the most popular EDM artists perform presented by local production company L.E.D. (My Life Every Day).

But what is this EDM thing all about? Where did it come from? How long has it been around?

Some might think EDM is a new phenomenon, but I’ve been a fan of EDM since its

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infancy in the early '80s. At that time it was referred to as “New Wave” or “Mod Music.” I can recall my early teen years when groups like Depeche Mode, Pet Shop Boys, OMD, The Cure, New Order and Kraftwerk were putting out top hits with masterful mixes of synthesizers, bass beats and melodious hooks. EDM’s roots are primarily from the British underground scene and back then it was considered to be the second “British Invasion,” which came to the US via the launch of MTV and the New York nightclubs.

There are a variety of music genres that are mixed with EDM including house, techno, indie, disco, dubstep, electro, and even hip hop. Basically EDM is just that what the

NOVEMBER 2011 // fashionfivEo.com

acronym suggests, electronically created dance music. You might be a fan of EDM and not even know it. Commercially, it has been used to promote international brands, businesses and industries. The worlds of fashion, beauty, sports, automobile, technology and entertainment have all played with this trend and have utilized this type of music to promote their respective businesses.

But how is EDM doing here in San Diego?

Who is behind the local EDM boom? I reached out to a few power players in the local scene to share their insiders’ perspectives on what EDM has been and will be for local fans.

1 2 4 e n u t r o f founder of

jason herrick

Where does San Diego stand in the EDM world and how impressed are you with the boom in San Diego?

San Diego is definitely a growing market for dance music culture. Over the past several years it's been great to see the popularity grow in this city. It has allowed for more big name artists to feel the unique energy that San Diego has to offer thanks to all the venues and production companies that support dance music. The biggest indicator for me is to see how many people from San Diego make their way to Miami in March for the annual music conference each year.

Since my first time in 2005 I've seen more and more San Diegans go to show the nation how much we love house music!

How long have you been involved in the local music scene?

8 years.

What's your quick definition of EDM? Electronic Dance Music... pretty much says it all in the name!

How are you or your business involved with EDM? Fortune Industries consists of Fortune 421 Clothing, Fortune 421 Swimwear, Fortune Music record label and 421 Events which all support the house music community. We are based out of San Diego but over the years have produced and hosted EDM events in Miami, Las Vegas, Los Angeles, San Francisco and Phoenix.

Describe your favorite music collaboration since you've been in the scene.

Our favorite collaboration thus far has been with longtime house music legend and great friend to our brand, Donald Glaude. Together we developed a t-shirt and mix CD that shares a design inspired by some of the instruments that Donald uses to produce his music. You can find the t-shirt at Dolcetti Boutique in San Diego or online at www.fortune421.com.

Since Fashion 5.0 Magazine is primarily a fashion publication, how have you seen EDM influence the fashion scene?

I know the dance music culture has directly inspired our Fortune 421 Clothing line from the beginning. We've designed apparel that includes different components of the DJ culture such as turntables, headphones and records on them. We continue to have our brand showcase these elements to show our support for the lifestyle.

What notable talent have you worked with recently?

Recently Fortune has been able to work with Junior Sanchez from New York City.

It's been great to connect with an artist that has been a staple on the East Coast

house music scene for so many years.

Over the past year we've continued to work with and support our good friends to the brand such as Scotty Boy, Scooter and Lavelle, Donald Glaude, JJ Flores and Chris Garcia.

Who would be in your ultimate lineup of EDM performers?

I think any lineup with Laidback Luke is at the top of my list. He always puts on an amazing show and has great energy!

Is there an insider's scoop for some up and coming shows for November/December?

On a local talent level, Fortune will be producing its annual DJ Contest at Side Bar Nightclub on all Thursdays in November and December. We're looking for some up and coming talent that has what it takes to make their mark on the San Diego scene. Also, keep January 1, 2012, clear on your calendar as we produce our annual Resolution Day Party for you to start off the New Year with some amazing house music and friends!

Any shout outs for your business and the EDM scene?

I just would like to thank everyone that has supported our company from the beginning. We wouldn't be here if it weren't for all the venues, artists and amazing people that come to our events and support our brand. Much love & 421!

house of fortune Fortune Industries is hosting its second annual DJ contest at Side Bar Nightclub. The contest will take place at the beginning of each Thursday night during November and December. For more info, go to Fortune421.com.

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fluxx

partner with rmd group and fluxx

Since Fashion 5.0 Magazine is primarily a fashion publication, how have you seen EDM influence the fashion scene?

EDM has definitely brought a cool, hipster vibe to the club scene. At FLUXX we see a "casual cool" dress code on Thursday EDM nights versus the more traditional upscale dress-to-impress on weekends with open format DJs. What notable talent have you worked with recently?

Benny Benassi, Bob Sinclar, ATB, Morgan Page, Paul Oakenfold, Above & Beyond, Dash Berlin, Erick Morillo, Paul Van Dyk, Fedde Le Grand, Gareth Emery, Ferry Corsten and Markus Schulz to name a few.

Who would be in your ultimate lineup of EDM performers?

I would like to see David Guetta come back to SD since he hasn't been here in a while.

Is there an insider's scoop for some up and coming shows for November/December?

Check out Martin Solveig at FLUXX EDM on November 20.

Any shout outs for your business and the EDM scene?

FLUXX is a great venue to experience an EDM show. We have an amazing Funktion One sound system, customdesigned lighting and Liquid Nitrogen systems, a big open floor plan where you have a great view of the DJ wherever you are in the venue and the best service in San Diego!

dave renzella How long have you been involved in the local music scene?

5 years.

What's your quick definition of EDM? EDM covers a broad spectrum of club music with multiple genres such as house, electro, trance and dubstep.

How are you or your business involved with EDM? We have an electronic music series called FLUXX EDM where we host club nights featuring great electronic DJs. Check out our calendar for upcoming shows at www.FLUXXsd.com.

Describe your favorite music collaboration since you've been in the scene.

FLUXX Nightclub and Eventvibe have teamed up to create a great partnership with our FLUXX EDM club nights. We have brought in some of the best EDM DJs in the world. Recently we had Morgan Page spinning some great house music while two guest vocalists sang along to some of his tracks!

Where does San Diego stand in the EDM world and how impressed are you with the boom in San Diego?

Despite San Diego being a smaller market than Las Vegas or some of the bigger cities like NY or Miami, we still have a strong and enthusiastic EDM fan base that attracts the top talent in the industry.

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fluxx nightclub Taking San Diego nightlife into a new level is FLUXX Nightclub, located on 4th and Island in the Gaslamp Quarter. Â Get your tickets for Martin Solveig at Fluxx on Sunday November 20 to see EDM in true form, available online at FluxxSD.com.

e b i v t n eve

C.O.O. of

Where does San Diego stand in the EDM world and how impressed are you with the boom in San Diego?

SD is a growing scene. We are a favorite destination for some worldclass performers. The weather and scenery makes it an ideal place to visit. They bring the family and stay a few extra days if they can.

Along with that, some awesome venues and awesome producers like us — it's a perfect match. As for the boom it helps raise the profile for EDM in SD. Makes parts of my job easier and others harder but it's all good stuff.

Since Fashion 5.0 Magazine is primarily a fashion publication, how have you seen EDM influence the fashion scene?

EDM is so universal it has impacted the world with bright colors and brilliant visuals. Going to an event is a journey for some. A festival can breed some very creative outfits.

What notable talent have you worked with recently?

Last month I had the pleasure of hanging out with Paul Oakenfold while we had him in town. A very cool guy, and he had some great insight into EDM. He took the time to talk to me and had some great compliments for San Diego.

Who would be in your ultimate lineup of EDM performers?

Daft Punk is the Holy Grail. They alone would complete me.

Is there an insider's scoop for some up and coming shows for November/December?

NYE is going to be a very interesting time for events. I'll save you tickets for ours.

matty allison How long have you been involved in the local music and promotions scene?

Longer than most.

What's your quick definition of EDM? EDM is Electronic Dance Music. It's a culture, if you're working in EDM then you probably love EDM. Maybe the music, maybe the performances or maybe just the good times. Either way it can be great!

How are you or your business involved with EDM? We produce events. Give people a chance to see their favorite DJ perform live! Best time ever is after a show we produce, the rush and feeling of accomplishment is amazing. I'm getting excited for the next show right now!

Describe your favorite music collaboration since you've been in the scene.

How about Afrojack, Ferry Corsten, Moby & Porter Robinson on New Years Eve. Seeing these legendary and innovative artists sit in one room and talk shop was pretty special. Old school and new but EDM as the common bond!

Any shout outs for your business and the EDM scene?

A Style Concierge is the best place to get your hair and style dialed in.

Michael made me say it. Just want to thank the EV crew, all the ladies and gentlemen that help and support us in our business and our lives.

eventvibe.com Known for throwing the biggest parties in San Diego, their events always bring in a huge crowd. Check Eventvibe. com for upcoming events, including our top EDM choice Martin Solveig at Fluxx on November 20.

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t a o l f 7 0 &2

owner of Gramercy Management Group

Where does San Diego stand in the EDM world and how impressed are you with the boom in San Diego?

San Diego is a great opportunity for artists to play between Vegas and Los Angeles. As more opportunity arises for top name artists, the San Diego scene evolves into a place where events have nationwide recognition.

Since Fashion 5.0 Magazine is primarily a fashion publication, how have you seen EDM influence the fashion scene?

I still don't understand how the girls wear their spirit hoods in 80 degree weather.

What notable talent have you worked with recently?

Last year's Intervention season was amazing with Paul Oakenfold, Robbie Rivera, Benny Benassi, Armin van Buuren, Above & Beyond, Sid Vicious, Donald Glaude, Avicii, Eddie Halliwell, Gabriel & Dresden, DJ Vice, Morgan Page, Chuckie, Red Foo, Funkagenda, Chris Garcia, Sidney Samson, Steve Aoki, Laidback Luke and some amazing local talent.

Who would be in your ultimate lineup of EDM performers?

I would like to produce a show with all the collaborations and the artists. A great example is David Guetta... Usher, Kid Cudi, Ludacris, Fergie, Snoop and to have the kid from YouTube on stage with him. But in all seriousness I would like to see a SHM (Swedish House Mafia) show with all three guys here in San Diego.

Is there an insider's scoop for some up and coming shows for November/December?

Talent for New Years Eve at the Hard Rock as well as our January Wintervention will be released soon.

andy hersch

Any shout outs for your business and the EDM scene?

Intervention has become a nationally recognized event and we will extend that with monthly Wintervention parties in the off-season. Stay tuned for lineup announcements.

How long have you been involved in the music, promotions and productions scene?

20 years.

What's your quick definition of EDM? Today's music that creates energy for the crowd. It crosses all spectrums of old classifications of house/electro/techno, etc. Today EDM has merged all formats and even found synergy with mainstream artists.

How are you or your business involved with EDM? Float at the Hard Rock Hotel San Diego produces our summer Intervention Sunday series with top name talent. We also produce Halloween and NYE on three floors with top EDM music.

Describe your favorite music collaboration since you've been in the scene.

My favorite time is working with artists that are still up and coming. They have such amazing energy and appreciation for the crowd. As an example, when we had Afrojack open for Deadmau5 at Intervention two years ago, he was beaming from ear to ear with excitement. Avicii had the same look in his eyes at Intervention this year.

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Party of the year NYE 2012 Alongside some of San Diego’s top promoters, the Hard Rock San Diego brings you 3 floors, 4 rooms of music, 12 DJ’s and over 4,000 people to ring in the new year. This event sells out every year so get your tickets soon!

fashion news

*keeping

you current

*

fashion news BREAKING FASHION NEWS, INCLUDING THE HOTTEST TOP FASHION STORIES, PHOTOS AND MORE. by ashley mehrdad and Nohely Mendoza

today's trendsetters: fashion bloggers

gossip girl-inspired fashion line

Fashion is always changing and recently fashion bloggers have gained influence over millions with their inspirational trend-setting pieces.

With technology changing and everything being in "real time," it’s no difficult task to get noticed online.

Warner Bros. Consumer Products and Warner Bros. Television Group have teamed up with Romeo & Juliet Couture to launch “Gossip Girl by Romeo & Juliet Couture.” The line was inspired

by Gossip Girl and features chic, contemporary fashion designs inspired by the characters.

Rumi Neely from San Diego is a perfect example. Ms. Neely launched fashiontoast.com after eBay visitors repeatedly asked her what shoes she wore in her pictures. Neely has been invited to various fashionable events in New York and Paris.

tim gunn brings style to san diego

The collection includes tops, dresses, bottoms, outerwear, handbags and accessories that range from $80 to $200. These fashions launched in conjunction with the season five premiere of Gossip Girl on September 26 in Kitson, Neiman Marcus and Saks Fifth Avenue.

trend alert: get preppy this fall

Tim Gunn, the wellknown television personality as a fashion mentor on Project Runway, made an appearance on September 24 at Fashion Valley Mall. Designers like Kate Spade New York, Juicy Couture and Lucky Brand Jeans walked down the runway as Gunn provided commentary and advice on fall fashion must-haves. Dunn’s key fashion advice for the day: multitask a wardrobe by using different articles of clothing to mix and match and ultimately create different looks.

Preppy colors have been booming this fall. For both men and women, fashion must-haves include a preppy look with a mix of bright color.

Brands such as J. Crew and Tommy Hilfiger have the key to this in-look. For men, mix and match cardigans, khakis, sweaters, colored jeans, boating shoes and ties to get this look.

did you know: Tim Gunn started working at Parsons in 1982 and was credited with "retooling and invigorating the curriculum for the 21st century."

NOVEMBER 2011 //

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fashion style

STYLE by soto 4 3 1

5 2

rock out IN STYLE Look 1 & 3: Studded Fur Vest by 36 Point 5, $38.80; Tube Top and Leggings

by Alythea, both $36.80; Snake Print Chain Bracelet, $16.80 all available at Madison Boutique.

Red Ankle Booties by 2 Lips Too, available at Tutto Cuore, $48.99.

emily soto lauren mercado

P h o t o g r a p h y s t y l e d

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b y

Look 2: Biker Jacket by Oliviaceous, $79.80; Tube Top by Alythea, $36.80; Gold Sequin Maxi Skirt by Olive Oliva, $69.80; Cocktail Ring, $12.80, all available at Madison Boutique. Feather Necklace available at Fresh Boutique, $24.80. "Maxine" By Steve by Steve Madden, available at Tutto Cuore, $69.99.

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NOVEMBER 2011 // fashionfivEo.com

Look 4: Cropped Fur Jacket by Oxford Circus, $46.80; Fringe-Front Top by Xtaren, $32.80; Studded Stripped Skirt by Alythea, $46.80; Snake Print Chain Bracelet, $16.80 all available at Madison Boutique.

Black Lace Open Toe Heel

by Andrea, available at Tutto Cuore, $59.99.

Look 5: Black Sequin Crop-Top by Cocolove, $29.80; Tutu Maxi Skirt by Alythea, $46.80; Gold Spear Necklace, $16.80; Purple Rock Necklace, $18.80; Bangles, $19.80 all available at Madison Boutique. Combat Boots by Chinese Laundry, available at Tutto Cuore, $59.99.

fashion trends

* winter

ac c e s s o r i e s*

TRENDS

1

THIGH HIGHS The taller the boot the better! Go for ones that go above the knee for leaner legs! Mainultra Boot available at Stuart Weitzman, $595.00.

Whether you get cozy with a texturized bag, or decide to flaunt your legs with over-the-knee boots, these accessories are this season's go-to trends for endless options!

2

By Dean Hall and Ashley Mehrdad

Embellish

CLASSIC Be sure to have a classic pair of leather boots for this winter season!

BP 'Runway' Boot in Cognac, available at Nordstrom, $119.95.

Add some glitz to your look with embellished boots that have decorative detail! Luela Boots by Nina Shoes, available at Macy's, $139.00.

6

Texture

3

Texturized handbags that are irresistible to touch are perfect for winter. Brisbois Handbag available at Aldo, $48.00..

Rustic Opt for vintage-inspired accessories that seem warn-out or antiqued.

'Hamilton' Distressed Satchel by MICHAEL by Michael Kors, available at Nordstrom, $298.00.

Bonus tip:

COMBAT

4

Lace-up booties will give you that edgy and urban-military feel.

'Charley' Boot by Call It Spring, available at JC Penney, $69.99.

5

Your handbag and shoes don't have to match. Show off your personal style by mixing up colors, patterns, and textures!

NOVEMBER 2011 //

33

music 1 inspired looks 2 beauty

ROCK AND ROLL

This loud, high-energy genre was spawned from rebellion. Being rebellious literally means opposing control and being defiant. Think of legends like Debbie Harry or even today’s ex-Gossip Girl actress-turned-rocker Taylor Momsen. Their looks are just as loud as their music. To help achieve a similar one try a bold pucker with the always popular line MAC and its hot pink lipstick called Lickable.

MAC lipstick, available at Nordstrom, $14.50.

BLUES/SOUL

t o ma t c h a n y m o o d

By Morgan Ferrari

Makeup and music have been entangled for decades now. From the first time KISS rocked a stage to when David Bowie transformed into Ziggy Stardust, to the Insane Clown Posse embodying our worst nightmares, it seems there can’t be one without the other!

While music’s rhythm and words tell us how an artist feels, makeup has that same effect. A toned down palette versus full-on glam indicates whether a girl is ready for a romantic dinner for two or a dance party with friends. No matter what your favorite genre is, look to these three styles to help create your own style to express how you may be feeling.

This mellow rhythm showcases one thing and one thing only, the voice. Soul artists Adele and Amy Winehouse are excellent icons for this genre. Just like their music, they both have rocked one focal point in making their eyes stand out with thick, heavy lines. Receiving accolades from both the beauty industry and today’s women, Bobbi Brown’s Long-Wear Gel Eyeliner can be used to recreate this dramatic yet simple eye look. Bobbi Brown’s Long-Wear Gel Eyeliner, available at Nordsrom, $21.00.

POP This form of music is unique with the way it pulls from all other genres to create something that appeals to a large audience. Pop has so much going on. This style has a multitude of elements such as beats and background vocals in addition to a lead singer. Besides being a vocalist, this genre requires the singer to also be an entertainer.

Pop idols like Jennifer Lopez exemplify that over-the-top style with their fat eyelashes and glittery eye shadow. A designer favorite, Nars Duo Eyeshadow in Pandora, is a tool you can use to create that va-va-voom look that gets everybody’s attention. Nars Duo Eyeshadow, available at Bloomingdale's, $33.00.

As seen throughout history, music is always evolving. Nobody likes to get stuck in a rut. Have fun and experiment with your look, even if that means crossing over boundaries!

bonus tip: Going to a Concert? Use a finishing spray, like Model in a Bottle Setting Spray, to help keep makeup in place in humid environments.

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nightlife

nightlife

culy warehouse

10.16.2011

Unite Unveiled

UNITE founder Andrew Dale and special guest Audrina Patridge hosted the UNITE Unveiled fashion show featuring Fashion Career’s College Alumni and Haus of Estrada to raise money for Keep A Breast Foundation. photos by steven david branon

follow keep a breast

hotel palomar

10.21.2011

fashion for the cure

A Style Concierge Events and Fashion 5.0 hosted a breast cancer awareness event with two fashion shows, a raffle and a silent auction. Special thanks to sponsors Stingaree, Bar West, Hotel Palomar and Ivanka Trump Handbags. photos by tom yip

WATCH VIDEO RECAP

NOVEMBER 2011 //

35

nightlife

hotel plaza

10.22.2011

Exhibit Ambush

Exhibit Ambush brought together fashion designers and performing artists from San Diego and across the country including Andre Soriano, Karelle Levy, Molly B, Antoinette Love Ransom and Haus of Estrada. photos by steven david branon

FOLLOW EXHIBIT AMBUSH

bahia belle

10.25.2011

Zombies on the Dance Floor

R.A.P. Productions and presented a Halloween-themed boat cruise in Mission Bay with Fortune 421, DJ Kurch and Fashion 5.0. Make sure to stay tuned for the next boat party by staying in touch with your local promoters. photos by james norton

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FOLLOW R.A.P. PRODUCTIONS

in this issue

november horoscope

COVER Sequin Top by Sis Sis, available at Fresh Boutique (858) 270-5200, $32.80. Necklace by Vincero, available at Madison Boutique (858) 270-2222, $22.80. Leather Earring by Candice Lyn, available at Dolcetti Boutique (619) 501-1559, $24.00.

ARIES The Ram { April 19 – May 13 } Life is a surprise a minute and has to keep up with you, Aries! Your attitude is all about authenticity. Updates in colors and textures are a must. An attraction expands daily and November is a lucky month.

TABLE OF CONTENTS Page 6: Corset, artist's own. Leather Hot Shorts by Nave, available at Dolcetti Boutique (619) 501-1559, $132.00. Lace Leggings available at Forever 21 Fashion Valley Mall (619) 278-0066, $9.80. Heart Necklace available at Forever 21 Fashion Valley Mall (619) 278-0066, $6.80. Bullet Necklace available at Forever 21 Fashion Valley Mall (619) 278-0066, $9.80. Gold Ring available at Forever 21 Fashion Valley Mall (619) 278-0066, $4.80. Bracelet, artist's own.

TAURUS The Bull { May 14 – June 19 } Romance is big for Taurus, even if work and studies distract! Spend time with those who make life luscious. Dreams grow as the stars reflect new possibilities. Accessorize to show your elegance.

A NEW STAR IS BORN Pages 14-15: T-shirt by Chaser, available at Eden Boutique (619) 696-3336, $48.00. Leather Jacket by See You Monday, available at Fresh Boutique (858) 270-5200, $59.80. Scarf available at Jimmy Choo Fashion Valley Mall (619) 295-0303, $595.00. Star Earrings available at Forever 21 Fashion Valley Mall (619) 2780066, $4.80. Necklace available at Madison Boutique (858) 270-2222, $18.00.

Turquoise Ring available at Eden Boutique (619) 696-3336, $12.00. Gold Ring available at Forever 21 Fashion Valley Mall (619) 278-0066, $8.80.

CANCER The Crab { July 21 – August 9 } Subtle signs let you know that you’re more than a friend. Take this one step further and watch the fireworks. Dark blues and velvets deepen your aura.

They also feel great to the touch.

november 2011

Page 16: Sequin Jacket by Trac, available at Madison Boutique (858) 270-2222, $36.80.

Blue Tank by Dex, available at Eden Boutique (619) 696-3336, $28.00. Skirt by Swool, available at Fresh Boutique (858) 270-5200, $26.80. Earrings by Candice Lyn, available at Dolcetti Boutique (619) 501-1559, $60.00. Necklace by Mischa

By Design, available at Dolcetti Boutique (619) 501-1559, $86.00. Bracelet, artist's own. BAD Ring by Vintage, available at Fresh Boutique (858) 270-5200, $16.80. Heels by Andrea, available at Tutto Cuore (858) 490-4685, $63.99.

STYLE BY SOTO Page 32: Look 1 & 3: Studded Fur Vest by 36 Point 5, $38.80; Tube Top and Leggings

by Alythea, both $36.80; Snake Print Chain Bracelet, $16.80 all available at Madison Boutique (858) 270-2222. Red Ankle Booties by 2 lips Too, available at Tutto Cuore (858) 490-4685, $48.99.

Look 2: Biker Jacket by Oliviaceous, $79.80; Tube Top by Alythea, $36.80; Gold Sequin Maxi Skirt by Olive Oliva, $69.80; Cocktail Ring, $12.80, all available at Madison Boutique (858) 270-2222. Feather Necklace available at Fresh Boutique (858) 270-5200, $24.80. "Maxine" By Steve by Steve Madden, available at Tutto Cuore (858) 490-4685, $69.99.

Look 4: Cropped Fur Jacket by Oxford Circus, $46.80; Fringe-Front Top by Xtaren, $32.80; Studded Stripped Skirt by Alythea, $46.80; Snake Print Chain Bracelet, $16.80 all available at Madison Boutique (858) 270-2222. Black Lace Open Toe Heel by Andrea, available at Tutto Cuore (858) 490-4685, $59.99.

Look 5: Black Sequin Crop-Top by Cocolove, $29.80; Tutu Maxi Skirt by Alythea, $46.80; Gold Spear Necklace, $16.80; Purple Rock Necklace, $18.80; Bangles, $19.80 all available at Madison Boutique (858) 270-2222. Combat Boots

by Chinese Laundry, available at Tutto Cuore (858) 490-4685, $59.99.

FASHION DEPARTMENT PHOTO CREDITS Cover & A Star Is Born (Pages 1, 15-18): Photography, Emily Soto. Photography Assistant, Victor Soto. Wardrobe, Dean Hall. Wardrobe Assistant, Ashely Mehrdad. Assistant, Tori Haynes. Hair, Jeremy Harris. Make Up, Meagan Brown. Talent, Julie Zorrilla. Location: House of Blues San Diego.

Style By Soto (Page 32): Photography, Emily Soto. Wardrobe, Lauren Mercado. Hair/ Make Up, Amber Shamshoian. Talent, Andressa DiLoreto of No Ties Management.

by Cathy Moe

GEMINI The Twins { June 20 – July 20 } Make your romantic move the first half of November. Then watch your street credibility rise. Everyone wants to be you. Ask for a discount if you see something you love. You’re likely to get it!

LEO The Lion { August 10 – September 15 } November is a power month for you. Your heart and eyes see beauty in all places. After studying for hours, find time for fun. Paint your toenails during late night conversations.

VIRGO The Maiden { September 16 – October 30 } Your focus and organization pays off. Why not create a space for your multi-layered self. You’ll then have time to show off that new dress or hairdo.

Someone has their eye on you. Are you interested?

LIBRA God of Justice { October 31 – November 22 } Shine like the Star that you are. Pick out a purse or a necklace that starts a conversation. Your social skills put you in the lead. Work becomes play and play becomes romance.

SCORPIO The Scorpion { November 23 – November 29 } Your aura is amped with a dose of glitter. You dazzle with intention. Friends bring gifts to your corner. Empty those drawers to make room for an upgrade. You’re likely to meet someone equally sparkly.

OPHIUCHUS The Serpent Holder { November 30 – December 17 } As a new sign, you’re still discovering yourself. Whether it’s subtle shades or bright reflections, your wardrobe reveals who you are. Forging your own path, you approach work, romance and friendships with a blossoming perspective each day. Expect the unexpected.

SAGITTARIUS The Archer { December 18 – January 18 } Your dreams call you. Which ones will you choose? The suggestion is to go forward. Moving into the unknown can be exciting. Dress elegantly yet comfortably as more than one admirer seeks you out.

CAPRICORN The Goat { January 19 – February 15 } You’re known for being down-to-earth. There is money to be made and you prefer elegant restaurants and designer shopping. True romance can be found in the library studying or as you develop your career.

AQUARIUS The Water Bearer { February 16 – March 11 } Aquarius women are famous for their fashion flair. Autumn is a great time to go classic. Bring out your dangly earrings, borrow or buy an oh-so-soft sweater and you’re ready for reading, writing and romance!

PISCES The Fish { March 12 – April 18 } Waves of possibilities soothe shopping woes. You’re in the flow with a wardrobe that morphs from studies and work to picnics and sailing. Friends share style tips. A cuddle bear is looking for you.

NOVEMBER 2011 //

37

dating calendar

happenings

san diego county

*

EVENTS:

November 2 Simple Plan House of Blues, 6:00 p.m.

November 12 CrossFit Ocean Beach Adventure Race Looking for an adventure? Well here is your chance!

The OB Adventure Race includes an amazing work out that does not require an isolated iPod or lifting weights with expensive machines. Ocean Beach, San Diego, 10:30 a.m.

November 5 Iration w/ Tomorrows Bad Seeds House of Blues, 6:30 p.m.

November 5 vs. New Mexico, 5:00 p.m.

November 19 vs. Boise State, 5:00 p.m.

november 2011

MUSIC: November 4 Iration w/ Tomorrows Bad Seeds House of Blues, 7:00 p.m., 21+

SPORTS:

SAN DIEGO STATE AZTECS HOME GAMES Qualcomm Stadium, Mission Valley

San Diego Chargers Home Games Qualcomm Stadium, Mission Valley November 6 vs. Packers, 1:15 p.m.

November 10 vs. Raiders, 5:20 p.m.

November 27 vs. Broncos, 1:15 p.m.

November 11: The Expendables w/ Stranger Belly Up Tavern, 9:00 p.m., 21+ November 12 CASH'D OUT Gallagher's Irish Pub, 9:00 p.m., 21+ November 15 Senses Fail House of Blues, 6:00 p.m.

November 16 The Dirty Heads w/ Gym Class Heroes House of Blues, 6:30 p.m.

November 20 New Found Glory w/ guests House of Blues, 6:00 p.m.

November 23: Mike Pinto w/ Shoreline Rootz House of Blues, 6:00 p.m.

November 28 & 29: jason mraz Spreckels Theater, 7:30 p.m.

Through November 15: Julian Fall Apple Harvest Its harvest season and you know what that means…apples! Don’t miss this San Diego tradition “as American as apple pie,” the annual Julian Fall Apple Harvest is finally here!

Julian, California November 23 to the 27 Thanksgiving Dixieland Jazz Festival If you love jazz, this event is definitely for you.

The annual festival is back and better than ever with a variety of jazz styles that are sure to showcase something for every music lover.

Town & Country Hotel and Convention Center, San Diego, times vary.

MISC:

November 2 So You Think You Can Dance Live Tour Love the show? Come see it live where you can watch the top dancers make their way to the number one winning place.

Valley View Casino Center, San Diego, 7:00 p.m.

Through November 6 Rocky horror picture show The musical that became a movie and started a 35-year nonstop cultural phenomenon is back where it is meant to be seen - live on stage. Prices range from $29 - $122. The Old Globe in Balboa Park.

fashion 5.0 favor: Find Fashion 5.0 Magazine on Facebook to stay in touch with the latest events!

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NOVEMBER 2011 // fashionfivEo.com

Who will you see when you come to Gallagher's?

CHRISTINA

KYLIE

RUDY

TJ

GLORI A

DAVE

BO

DANNY

HAPPY HOUR!

SAT FRI & 3 pm) Y A FRID 8 - 9: 0 lls — Y ( A D LARRY N MO .25 We 8pm) 2 $ * n e p (O t & Pint Well Shot) * 5 Sho & SATURDA Y & SUNDA ic Pint Y (Domest (11am-3pm) s l l e W s her * $3 Screw * $3 drivers, Mim $12 Pitc & 10 $ , osas, Greyhoun * $8 s t d s f a & r B D l o o dies * $3 Beer * $1 Off of the Month o f r t e h e Month * $3 Be

5046 Newport Avenue / Ocean Beach 619.222.5300 / www.gallagherspubob.com

AMANDA

Often Imitated, Never Matched

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NOVEMBER 2011 // fashionfivEo.com