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Including over 75 Links to Cool Twitter Tools, Resources & Apps
>>FastForward Twitter Traffic™: Discover the Secrets to Unstoppable Twitter Traffic
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Disclaimer
Please note the information contained within this document are for educational purposes only.
Every attempt has been made to provide accurate, up to date and reliable complete information no warranties of any kind are expressed or implied.
Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice.
By reading any document, the reader agrees that under no circumstances are we responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.
Copyright Notice & Information - 2011
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Table Of Contents TABLE OF CONTENTS .................................................................................... 3 -Kevin Rose Chief Executive - Digg.................................................................................................................................... 6 -Jason Calacanis Chief Executive - Mahalo.com.......................................................................................................................7 -Jonathan Schwartz Chief Executive - Sun Microsystems (JAVA).............................................................................................. 8 -Mike Troiano Chief Executive - Matchmine........................................................................................................................ 9
BUILDING YOUR BUSINESS WITH TWITTER ........................................ 12
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Introduction to >>Twitter Traffic With so many social communities online, it is easy to see why businesspeople with limited time have been drawn to the simplistic interface and speediness of the ever-growing community called Twitter. Twitter is an online social community that allows you to broadcast short messages and updates to those on your list, referred to as ‘followers’. Each time you broadcast a message, everyone who is following you receives your updates. Twitter is a very simple network in which to get involved, even if you have been unsuccessful with other social networking websites in the past.
In fact, one of the most common questions I’ve received from those considering building a twitter marketing campaign is, “what is so different about Twitter?”
In truth, on first glance, twitter appears to be very basic compared to many other microblogging communities.
In fact, its simplistic interface might actually give the impression that its functionality and features are quite limiting.
But Twitter is not only the most
popular microblogging network; it carries a buzz that
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few other social marketplaces can rival. In fact, due to Twitter’s popularity and sudden growth, dozens of other replicated communities have popped up, vying for their place in the social marketing scene.
Few have managed to establish themselves as even a viable option and even fewer have been able to generate enough interest to stay online.
For whatever reason, twitter is the most powerful, active and established microblogging network available at this time, and if you aren’t exploiting its popularity to build or further your business, you’re missing the boat. Take a look at how businesspeople view and use Twitter: “Twitter is new to us. That said, in a few short weeks we’ve had definite increase in all sorts of traffic. Out of the normal inbound leads, the number has increased 15% and two of the inbounds are now active pipeline opportunities. We’ve found one extremely valuable partner relationship. We are also building PR relationships, although finding the contacts is a bit of a chore.” -Mike Damphousse CEO/CMO - Green Leads
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“Twitter has all but replaced our PR agency as a large percentage of our followers are press and analysts. A writer for ZDNet wrote about us and linked to us based on something we tweeted and that resulted in a huge spike in web traffic and at least one deal with a major service provider.” -Pam O’Neil VP Marketing - BreakingPoint
"Twitter is another way for us to get news out about Digg. Whether it's company announcements or sharing [our] casual information, Twitter is a great way to quickly reach people." -Kevin Rose Chief Executive - Digg
“We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for
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customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.” -Tony Hsieh CEO - Zappos.com
"With Twitter, I can [release] new features and ideas to Mahalo's 'superfans' ahead of time and get their input. Many of the bloggers and press watch my twitter stream as well, so if I want to leak something to the press, I can do it by just saying 'what do you think about this...?' and if it's notable, it will be on 10 blogs in a day. So, for me it's part focus group, part press release system, and a lot of fun to interact with users and fans." -Jason Calacanis Chief Executive - Mahalo.com
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“(1) I get great insight when I ask questions, (2) let’s face it, I get traffic and (3) people on Twitter spread my thoughts to new places.” -John Jantsch Founder - Duct Tape Marketing
"Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach. Through blogs, online news, social networking sites, or Twitter, the Internet has fundamentally changed how we communicate with one another. Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it's via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose." -Jonathan Schwartz Chief Executive - Sun Microsystems (JAVA)
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“I have personally connected with hundreds of people I otherwise wouldn’t have, and I booked an interview on NPR and a big daily newspaper using Twitter.” -David Meerman Scott Bestselling Author
"1) It helps make me more of a real person to my team. 2) It helps me stay closer to what's happening in the lives of my own people. 3) It's an invaluable business networking tool. 4) It helps me raise Matchmine's visibility among the thought leaders online. 5) It's just plain entertaining." -Mike Troiano Chief Executive - Matchmine .
Just by focusing on building a relevant, targeted followers base, and staying consistently active within the Twitter community, you can easily build email lists, pre-launch products, promote affiliate products, PR vehicles, conduct market research – the
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possibilities seem endless -- faster and easier than any other method online.
Twitter offers an incredible method of directly connecting to your prospective buyers.
You can channel traffic to any website you wish, and even if you are brand new to online business and have yet to establish an online presence, Twitter is an exceptional tool to help you develop credibility in your market and develop your brand.
Twitter has proven to be a solid network that continues to grow each day.
It’s addictive, it’s fun and it’s a
fantastic way to tap into your niche markets, find out what people are actively looking to purchase, and even keep your finger on the pulse of what your competition is up to.
This guide showcases the different strategies that successful marketers have used to build brand, drive fresh traffic to their websites, build their email campaigns, sell products/services and dive into new markets, all from within the Twitter community.
From a personal perspective as someone who has coached businesses that have failed to see the value in spending time marketing within other social communities
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in the past, Twitter has broadened their horizons by providing them with an opportunity to expand their outreach without having to spend hours of their time within the community.
It’s helped connect them to their buyers, build relationships with their customer bases and is even responsible for quantifiable results including connecting them with over several joint venture partnerships.
It’s an exceptionally powerful tool that can enhance and expand your business tremendously, even if you have limited time to dedicate to your Twitter presence.
In fact there are tools available that will help you automate the entire process, so that you can continue to focus on building your business.
Let’s get started. R. Scott Frothingham www.FastForwardInome.com A Resource for Entrepreneurs, Managers and Sales Professionals
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Building Your Business with Twitter The first thing you should do as a new twitter user is to set up your profile, so that those visiting your page see that you are active within the community and are far more likely to follow you.
>>FastForward Tip: for complete step-by-step details on setting up and optimizing your account check out the “Twitter Starter’s Guide” included as a bonus starting on page 61 (following the Tools and Resources section of this guide). One of the biggest mistakes that new twitter marketers make is in immediately adding contacts to their following list, without having issued out tweets, updated their profile or uploaded a photo of themselves. This makes sense if you already have an online presence and are simply incorporating your current contacts from your address book or mailing list, but if you are currently working to establish your brand or grow your business, it’s critical that you develop your twitter presence first, and then add or invite new followers.
For the full details on how to harness the power of Twitter, check out: http://www.fastforwardincome.com/Twitter-Marketing.html
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