FDP PROFILE
I was born in Bandung and studied Visual Communication Design in Binus University and currently become inhouse fashion photographer in Zalora, also a freelance Photographer and Graphic Design base in Jakarta. I have learned photography since I was in 1st Grade Senior high school. Since that I have falling in love with photography especially fashion, wedding, food and architecture. I was graduated from Binus University in 2013 and my ďŹ nal project was featured in Fresh n’Brite 13 at Mall Kota Kasablanka on 29 Nov - 1 Dec 2013. My Speciality is in fashion, product, landscape and prewedding photography and Designing Visual Identity (logo)
FDP PORTOFOLIO
design branding
visual identity
POP n go
Visual Identity | Final Project DKV Binus
Pop n Go is my final project in DKV Binus University, it has been exhibited in Fresh n Brite at Fashion Atrium Kota Kasablanka on 29 Nov - 1 Dec 2013. What is Pop n Go? Pop n Go is a cake pops online store in Jakarta. What is cake pops? is a form of cake styled as a lollipop. Cake crumbs are mixed with icing or chocolate, and formed into small spheres or cubes in the same way as cake balls, before being given a coating of icing, chocolate or other decorations and attached to lollipop sticks. Cake pops can be a way of using up leftover cake or cake crumbs. History of Cake Pops Pastry chef in the pastry shops in America, they often confuse when processing the remaining pieces of cake decorating is complete. Too dear to be discarded piece of cake but it is not used anymore. Finally there was an idea utilizing the trimming cake with chocolate filling by mixing together frosting and butter or cheese. Trimming cake crushed together with all ingredients until smooth. Then roundly shaped and dipped in melted white chocolate.
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Why I choose Pop n Go to be rebranding? and what else items that I’ve made? Because they want to expand their online store to store in mall and Koran Jakarta said that cake pops will be the next trend after cupcake in this year (2013). I redesign Pop n Go Logo also made Graphic Standard Manual, Stationary, Environmental Graphic Gesign, Flyer, Posters, Car, Store, Motorcyle and anything else that will be use for their store) Who is target Pop n Go? Their target is - Woman and man - Age: 22- 40 tahun - Education: D3, S1, S2 - Status: Single-Married - Income: more than Rp 5.000.000,00 - Economic Status: B-A Big Idea of Pop n Go is “When Cake meets lollipop and Pop Culture” means that Cake meets lollipop become cake pops and cake meets pop culture what is Pop Culture/Popular Culture? Pop Culture: commercial culture based on popular taste Recently Brand in Indonesia sell lifestyle is that what Pop n Go want to sell, I wish cake pops can be a trend like Starbuck, bubble tea and yogurt. Unique Selling Point (USP): good and great in detail and the shape can be customized based on customer’s request
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pempek bela rasa Visual Identity | Freelance Projects
Pempek Bela Rasa is the first pempek that served by cup. I make logo, Branding guideline, name card, spanduk, gerobak and flyer/brochure. The Concept for the logogram inspired with bible story 5 breads and 2 fishes, why I use this to represented pempek, because pempek made by fish and also flour (similar ingridients with bread). Although the amount of bread and fish not 5 and 2 but if we count the amount of the cup element is 5 and the pempek illustration (on the cup) is 2 elements. I wish by using this philosophy Pempek Bela Rasa can satisy costumer’s hunger, desire and appetite, and also can be a blessing for many people especially the customers. The meaning of the logogram and logotype is the dynamic line represent that Pempek Bela Rasa will always change follow the times. Logogram’s line that not broken represent that pempek Bela Rasa business will never stop. Curve logotype form represents pempek shape that’s not stiff, soft and chewy because made from corn starch.(tepung sagu). The Color that I use is green, orange red and yellow white. Green symbolize a cucumber, also associated that Pempek Bela Rasa will always use fresh ingridients. Orange red symbolize a taste of pempek vinegar that usually spicy and also symbolize pempek Bela Rasa service that warm and friendly. Yellow white symbolize egg as one of pempek ingridients and also a bright business of Pempek Bela Rasa.
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MOODBOARD COLOR PALETTE
INGRIDIENT S
PEMPEK
spanduk
branding guideline book
Menyediakan:
Pempek Kapal Selam Pempek Adaan Pempek Kulit Pempek lenggang Tekwan
Menerima pesanan: Hub: 0821 2292 6768 021 - 5453245
Gerobak
Flyer 13
100% buah lokal Social Campaign | DKV Binus Project
STTICKERS
These are my final project for DKV V (one of the important project in Visual Communication Design Binus University) The Final project was make visual campaign for some social organization it’s around 6/7 social organization, the social organization decided by lecturer and I got Desa Sejahtera. Desa Sejahtera have insight or vision/mission 100% Pangan Lokal, that’s why I decided to make social campaign which still connected with pangan lokal. I choose 100% Buah Lokal as the name of the campaign. I choose the campaign as a program in supermarket Because Desa Sejahtera has often held festivals about Local Food but never held a program so I believe program will be more effective. The Campaign will be run as a program in Supermarket for 6 months. The target of the supermarkets are Carefour, Food Hall, Hypermart, Giant, Rezeki, Total Buah, Kem Chicks. The goal of the campaign is when people want to buy local fruits. The campaign try to influence the customers by show the freshness, healthiness, varieties and benefit of the local fruits. The main media that I use are Serial Posters that will change every month follow the fruit that famous in that month The supporting media are Shelftalker, Flagchain (will be place around the fruits area), sticker on the fruits, leaflet. The Target for this campaign is Woman/Men, Above 26 years old, married, housewife, live in city, shopping in supermarket. The Design concept that I use is photography to show fresh, natural, clean and also to increase audience appetite. I also use fruits color for all of the media.
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On that point / PT OTP Visual Identity | Freelance Project
On That Point is an insitute of Artistical Speaking base in Center of Jakarta. Inspired by one of the famous communication term that represents the core of communication: speaking & listening, On That Point Institute specialized in the cultivation of Artistic Speaking. They have developed various speakers with different styles, contexts and commendable achievements across the nation. On That Point was established in July 25, 2009. They objective is to proliferate artistic speaking skills so that people can exercise their freedom of expression and communication skills into appropriate practices. Throughout the years, They has trained 23 High Schools and Universities with various achievements. They truly believe that speaking is more than just communicating, but further it liberates people to enhance better communication throughout the world. PT Oratoria Tahana Paramasastra (OTP) Brand vision is “To inspire and motivate individual and institutions to exercise democratic freedom of expression throught various public speaking methods.” and Thier Brand Essence is “Artistic Speaking” “Great i deas are great only when they are s hared,but intriguing only when they are shared greatly. PT OTP Logo is different with the Brand Logo. The meaning of the logo form is a conversation between 2 person or more in comics is that to symbolize a never ending connection between PT.OTP and their clients through artistic speaking. A Rounded Square symbolize That PT. OTP w ill b e stable company because has a solid team who always do every job passionately so the result will be perfect. Also PT OTP always forward integrity to their client so every client will rely PT OTP to handle their important projects. The color Symbolize Sky, world and sun, to symbolize a greatness and honor that reflection of their name “Tahana”. reliable, and democratic.
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JAva musikindo Visual Identity | DKV Binus Project
JAVA Musikindo was established in 1994, JAVA Musikindo vision is showing “live entertainment” to support the increasing of entertainment needs, in line with advances in the entertainment industry not only in Jakarta but tidak hanya di Jakarta, but also covers others city in Indonesia. JAVA Musikindo have vision to achieve success in held every concert, supporting talented Indonesian artist, by showing them as opening band in every concert. JAVA Musikindo has Brand Vision to be an influential promotor and become an inspiration for many people. JAVA Musikindo has Brand Essence friendly, professional and general. JAVA Musikindo new logogram has a meaning a circle form represents a perfection and professionality in every JAVA Musikindo performance and symbolize a continuous spinning Compact Disc (CD) and music as JAVA Musikindo business which is a music promotor, a continuous spinning Compact Disc (CD) also symbolize dynamic, represent a spinning of JAVA Musikindo business will become bigger and follow the trends. The Meaning of the Logotype JAVA is friendly and up to date, by using font type modified san serif Calibri. Logotype musikindo has a meaning a never ending JAVA Musikindo business and will always become the best in Indonesia’s promotor world, by using modified font type script Callie Hand. Adrie Subono Ad PresidentDirector Pres
Plaza Mutiara lantai 2, Suite 201, Kawasan Mega Kuningan, Jakarta 12950 www.javamusiki ndo.com adriesubono@javamusiki ndo.com Telp: (021) 57988623/4/5
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info@javamusik indo.com
Mobile: 081708886543
JAVA Musikindo new logo applied 4 colors in logoram. This color symbolize warm and friendly that become a symbol in how JAVA Musikindo find artis to be came up to Indonesia. Also symbolize JAVA Musikindo’s creativity in presents every concert. I make a Branding Guidelines Book and also Stationary, Environmental Graphic Desain, some promotion item such as tickets, billboard, banner, flyer, poster and also merchendise such as hat, sticker, t-shirt, lightstick and rubber band.
fashionphotography potrait
BONCINNO
Kids Fashion Apparel
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iim solekah Kids Potraiture
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Akman in bw
Testshoot Akman
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Bambi & Renato
Makeup by Arwinda Kamarga
I wanna stay forever beside you, just you and me, like we will be young forever and noone can separate us. A couple that love each other but can’t be one, because the destiny says different.
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jasenka in wrangler
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julia testshoot
A Happiness is a decision from your heart, not because of situation around you, not because what you have or what you get but simply it comes from your heart. 30
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testshoot marco
I wonder how if you know, how they lived in Tokyo, if you seen it then you mean it. Then you know you have to go. 33
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CAROL IN BOHEMIAN
Makeup by Eline Su, styling by me
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esenia testshoot
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bohemian beauty
Model: Flor Damn Inc, Makeup by Arwinda Kamarga
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man’s beauty
I wanna chill and relax like everyday in my life is a holiday and I don’t have to think about tomorrow
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If you feel tired and exhausted with your life or you life is too hard recently just smile and laughing for every simple things, even you feel there is nothing to be laugh, just laugh and smile 44
Personal Project Model: Elena & Everton
At the first time this idea comes from Yoga pose, so I making testshoot during my work at Zalora with models, they doing weird pose and I have an idea to make pattern using a human body, and my next planning is making a collaboration with Indonesian designer to make this printed on their fabric and becomes a clothing. 45
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Pattern Sample
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testshoot Model: Everton
I can feel your emotion I can taste the emotion I can smell the emotion Everything from you Speak everything inside of you
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the emotion Model: Everton
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the ressurection
Valery testshoot, make up by:Hilda Winaz
A few months ago I got pneumonia, and through that sickness I inspired to make a photo story about a girl who has been struggling to stop smoking and harm herself by drink alcohol. She feels good, and looking good when she’s doing everything that people say it’s harm her body. Until someday she find God and realize that everything she has done is useless, She has never appreciate her body that God has given to her. Her life has changed from the dark into the light, like Jesus has come up from the death.
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MASCULINE
Jeffrey testshoot, make up by: Dendy Fame
I have been met Jeffrey in Zalora, when he became model for catalogue in Zalora. I really love to talk with him, especially when we talking about healthy lifestyle. I’m a little bit amazed with him because he was a cocktail bartender and hiphop dancer before He is doing a modelling. His booker Dendy found his talent and He wants to try a new challenge to become a model. He’s really keep his body not only in shape but also doing a healthy lifestyle by doing gym everyday, make his own breakfast and juice. I have been learning so many things about healthy lifestyle, so I interest to making a photo of him, by showing his healthy body.
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a collaboration project
Papercut by: Renatta Rafika, Accesories by: The theme Novi Susanti, Makeup artist: Yolanda Prasetyo, Assisted by: Antonius A
It’s my first collaboration project between Accesories designer Novi Susanti, I met her through instagram, I really falling in love with her mocking jay collection that I think suitable to be combined with Papercut that Renatta Rafika has made, specially for this collaboration. And I also ask my friend Yolanda Prasetyo to participate this collaboration project.
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diana testshoot
make up by: Arwinda Kamarga
People say “Silent is Golden” but you can’t silent for everything, you have to speak out what inside your mind!”. You can’t just be silent for anything you afraid or anything that make u stress and depressed.
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CHRYS
CLOTHING LINE BY MICHELLE CHRYSENTIA
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CHRYS is a ready to wear fashion clothing line, made by Michelle Chrysentia who is an alumnae of fashion business in Lassale College Jakarta. CHRYS is a new clothing line made for young woman from 20 years old. This photoshoot are for their first collection for Spring/ Summer Collection. The feeling that want to be convey from this collection are Young, sweet, cheerful, soft, elegant, feminine. This collection symbolize young and beautiful, shy girl but friendly and easy going.
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androgyneous Keke in B/w
Keke wants to promote or expand her career in Entertainment industries. Now she is an MC and she wants to offer agency to take her as one of their talents. So I am as a photographer have to build their personal branding through her photos. Why I make androgyneous concept because Keke as a woman have a strong and masculine character but also sexy character so I decide to conclude some keywords to be built in her Profile photoshoot. The Keywords are: Strong, Bold, Tough, Be Different, Break the rules/trend, sexy. In this photoshoot I also colaborate with Gisela Wina as make up artist.
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summer splash
MUA: Gisela Wina Stylist: Asri Puspitasari Model: Anastasia Yakubovska (POSH)
A Project Collaboration for Final Project Kelas Pagi Jakarta Fashion Photography Class with Julius Bramanto. What is Kelas Pagi Jakarta? Kelas Pagi Jakarta is a free photography course made by Anton Ismael for everyone who loves photography and want to learn more about photography. My concept for this photoshoot is a fashion photo story for spring/summer swimsuit collection. From these photos I want to convey a story like this “In the summer holiday, A woman who have already busy with her career everyday, want to have a refreshment in her summer holiday, she decide to spend her me time in her cozy swimming pool. On the sunny day morning in her summer holiday, she run with excitement to her cozy swimming pool in her apartment, before jump to the swimming pool she washes her body under the shower beside the pool. After that she sit and lay down on the edge of the pool and lie down on the pool with face facing the sky. After refresh her mind she jump to the pool, stand in the edge of the pool, enjoying the beauty of serenity and peacefullness. After she boring because too many enjoy the environment, she begins her plan to do some workout which is swimming. Tired after swimming she wants to relax herself and go to the whirpool and enjoy the relaxation in the whirpool. After she feels her muscle not really stiff, she lie down on the beach chair, and get sunbathing.� 67
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FASHION TYPOGRAPHY
MUA: Amanda Elfiana Fashion Designer: Eveline Suwandi Model: Wendy Margaretha
A collaboration project with make up artist Amanda Efliana and Eveline Suwandi as Fashion desainer ready to wear brand named Husky and Tree. This Project is for my final project in The Looop Akademie Discovery class. My Concept for this photoshoot is I want to make a Print advertising for Make Up For Ever (MUFE) for ther artistical products and also make it as Huky and Tree campaign. I use 4 kinds of Typography: Carousel, Clarendon, Caslon Italic and Helvetica and M, U, F, E alphabet to represent Make Up For Ever. I use different decoration for every single shot base on font type on the make up. 70
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BEBE for men
University Project - advertising for Bebe, changing target audience from woman to men
BIG IDEA It’s Yours CREATIVE CONCEPT (message) Every people who wear Bebe products will feel confidence because the clothes is very comfortable and fit with the ir character and body, like it (clothes, accesories and shoes) was made personally for the customer.
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NONNA cosmetics Product Photoshoot
These Photos are for Nonna Cosmetics Catalogue. Nonna Cosmetics is a cosmetics brand, made in Taiwan. That has been sold in Indonesia. Mostly their targets is class B and C. Nonna Cosmetics has been sold in Strawberry and other store. Nonna Cosmetics not only sell cosmetics but also beauty accesories like sponge, tweezers and menicure and pedicure tools. The product that I have to shoot are Make up set, Make up Blusher kit, Blush on, creamy eyeliner, two way cake powder, lipstick, lipgloss, Eyelash curler, hair dye and some accesories like sponge, tweezers, menicure pedicure tools.
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wedding photography
DIAN & DIMAS ENGAGEMENT
It’s a pleasure for me to capture my beautiful college friend for her engagement day. I know Dian from college, we weren’t classmate but I know her from student organization (Titik Dua). It’s really nice to capture their memories because they can’t stop smiling and everything run smoothly same as the rundown that they given to me.
CELLI & ALDO ENGAGEMENT
I know Celli since I was senior high school when we join the same extrakulikuler which is Photography, and in the university we choose same major and sharing the same hobby and join Kelas Pagi. It’s really a pleasure for me to capture my friend beautiful moment. I wish they always love each other and happy.
Revan & Michelle WEDDING DAY
I know Michelle from my college’s friend Kevin. One day she asked me to capture her wedding day. It’s really a happy day for her, and also for me. I really amazed with her wedding day, she’s still 20 years old but she has planned and organized all of her wedding day, even make up, she was doing by herself. Michelle is an owner of a fashion clothing line and her husband is a pilot. I really thankful can capture their special moments, from them I can learn a meaning of wedding itself “how we can share our love story and intimacy with our family. The most important thing how we ready to face new stage of our life with our soulmate. “
STANLEY & MARIA
PREWEDDING
Joining Hellie Portaiture capture Stanley & Maria pre-wedding photoshoot at Taman Bunga Nusantara. Make up by Adel.
yohan & Brenda ENGAGEMENT
Brenda is like a sister for me. I’ve known her since I joined a church community around 2011. In 6 October 2013 I have an opportunity to capture her special moments which is Sangjit or engagement day with her soulmate Yohan in Culture Royal. It’s a really happy moments to capture your sister’s special day.
FAUSTINA DWI PUSPITA
PORTOFOLIO
For another portofolio: faustinadp.wix.com/faustinadp contact: 08157157959 faustinadpuspita@gmail.com