04 EXTENSIONS GUIDE
Extensions Guide
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Gourmet
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GOURMET VISUAL DEVELOPMENT GUIDE
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TABLE OF CONTENTS
Chapter 2
Chapter 1
OUR STORY
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DEVELOPMENT 01-1
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GOURMET STORY
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01-2
02-1 PROJECTION CHART
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02-4 COMMUNITY
BIG THINGS
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02-2 RETAIL
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Chapter 3
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NEW GOURMET 02-3 MEDIA
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02-1 OUR FUTURE
02-4 EDUCATION
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We’ve scanned the globe for th eats, including international re London restaurants, and top-n museum dining in the world’s a Plus: The colorful world of stree the most expensive ingredients
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he greatest ecipes, otch art capitals. et food, and s on Earth
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Food is our common ground, a universal experience.
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OUR STORY GOURMET STORY BIG THINGS
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01
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01-1
GOURMET STORY
Gourmet Magazine (1940 to 2009) was an American food magazine. More than that, one could argue it was the most prestigious food magazine ever yet produced. In 2010, it was relaunched as a website at http://live.gourmet.com . Gourmet Magazine treated food as a part of culture. Though it carried recipes, it was not a recipe magazine. (It was not until 1965, 25 years after it had been printing recipes, that Gourmet even set up its own test kitchens.) Instead, it was more of an “aspirational life-style” magazine, known for its long, leisurely articles of which food might be the focus, or, it might be just a pretext for the article, which veered off in other directions. They sold a fantasy; they sold you what you might create in your life, if only for one brief moment in early summer’s dappled sunlight or mid-autumn’s moonbeams on the bay.
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01-2
BIG THINGS
1940 - First Issue 1943 - Founder Earle R. MacAusland assumes chief editor position 1945 - Move into offices in Plaza Hotel, New York City 1965 - After twenty years, Gourmet Magazine leaves its offices in the Plaza Hotel for new quarters in Times Square, where it acquires its first ever test kitchen 1980 - MacAusland dies. Jane Montant becomes chief editor. 1983 - Chief in-house photographer Luis Lemus dies. He is replaced by Romulo Yanes. 1991 - Montant retires. Gail Zweigenthal becomes chief editor. 1999 - Zweigenthal. Ruth Reichl becomes chief editor, the first ever from outside Gourmet’s ranks 2009 - CondÊ Nast kills Gourmet Magazine
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DEVELOPMENT PROJECTION CHART RETAIL MEDIA COMMUNITY
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EDUCATION
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02-1
PROJECTION CHART
Gourmet
Gourmet
Gourmet
Community
Retail
Media
01 Gourmet Farm
05 Gourmet Fresh Fragrances
11 Gourmet TV Show
06 Gourmet Homestay
07 Gourmet Kitchenware
16 Gourmet Outdoor Travel
13 Holiday Food Group
09 Gourmet Cafe
23 Fine Comfort Food Online
20 Gourmet Potluck
15 Gourmet Restaurant
26 Gourmet Blog
22 Edible Flowers Event
18 Gourmet Hotel
28 Online Community
25 Gourmet Beer Festival
19 Gourmet Supermarket
24 Cooking Game
27 Gourmet Night Market
33 Gourmet Food Bank
31 Gourmet Hand-Free Recipe App
29 Food Factory (for Kids)
21 Gourmet Vineyard
30 Cooking Competitions
35 Foodie Map
36 Gourmet To Go 14 Gourmet World Exhibition (theme park)
Gourmet
Education 02 Aroma Library 03 Gourmet Cooking Class 08 Gourmet Nursery 10 Wine & Food 12 Language Workshop 17 Table Manner Class 32 Gourmet Food Encyclopedia 34 Gourmet Online Shopping
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Touch E03
Hear
E08
R18
C30
Smell
E17
M31
E12
R05
C01
R33
R21
E02
M16 C14 C06
E10
R15
C29
M11
R09
C27
M24 M26 M28
M23 R19
R35
See
R07
C25
C22 C36 E34
C13
C20
Taste
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Cultural Experience Extensions Guide
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Gourmet
Community 01 Gourmet Farm
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Ex
Co
20 Gourmet Potluck
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Ev
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This farm lets people know what food makes is made from. When different people come to visit or plant at this farm, they can communicate with each other, sharing their planting and cook experience. The Gourmet farm will have different traditional planting areas, from different countries and people can see many traditional foods on one farm. It is a gourmet event, and attracts different kind of people. The target is families, foodies and travelers.
People will bring one of their local foods to the event.
On this Gourmet farm, there will be different projects, such as the Mini Garden for children. Parents can bring their children to this event. Children will plant their own food, and take care of those plants. As a result, children will have food they plant themselves.
Flowers are beautiful to look at, and many can be eaten as well. The edible flower event will introduce dishes made from flowers around the world.
06 Gourmet Homestay
25 Gourmet Beer Festival
En
Ex
Se
People can share different local foods at this event, and learn about some new dishes.
22 Edible Flowers Event
Ev
Ev
When people travel to another country, they can book a family meal on Gourmet.com. People visit different countries and have traditional meals with local people. People can share different cultures and experiences together. Food decreases the distance between people.
Different countries will have different ways to make beer. Gourmet Beer Festival holds different themed beer festivals, and lets people taste different beers.
13 Holiday Food Group
27 Gourmet Night Market
Ed
Ex
Learn food customs though different holidays and sample traditional foods enjoy on holidays around the world.
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Ev
Some countries have different fun night markets. Such as Taiwan, it has many night markets in different cities. Gourmet Night Market will work with different countries’ night markets, and bring those to San Francisco. Lets people know countries though different night markets.
29 Food Factory (for Kids)
Se
Ex
This food factory only allows children in, and children can taste different countries local foods. Before children go to this factory, the parents give them money, and the children will decide which food they want to buy for their parents. This factory to open up children’s eyes and teach them to use money reasonably.
30 Cooking Competitions
Ex
Gourmet hold cooking competitions based on different themes. Everyone that who likes cooking can join this competition. We will separate to different team, such as, dessert team and staple food team. et Beer Festival
36 Gourmet Food Truck
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This truck will work with different restaurants. Those restaurants can offer their famous food to the Gourmet Food Truck, and the truck will go to different places to sell those foods.
14 Gourmet World Exhibition (theme park)
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Local foods from different countries are offered in buildings typical of those countries.
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Retail 05 Gourmet Fresh Fragrances
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Fresh Fragrances for the home derived from fruits, spices, edible flowers.
07 Gourmet Kitchenware
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18 Gourmet Hotel
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This is a theme hotel, designed in the styles of different countries. If you live in a Chinese style room, you will have a Chinese traditional meal.
21 Gourmet Vineyard
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The Gourmet kitchenware store will sell different kitchenware from different countries. For example, when the Chinese New Year is coming, this store will sell traditional Chinese kitchenware. This helps people enjoy Chinese New Year.
People can pick different kinds of grapes here and eat them at the Gourmet Vineyard. Gourmet Vineyard makes their own wine brand and opens the winey, which allows customers to watch the process of making wine. Gourmet Vineyard will introduce wine making from different countries.
09 Gourmet Cafe
33 Gourmet Food Bank
Pr
En
People can enjoy coffees and teas from different countries here, and also buy tea and coffee to make at home.
15 Gourmet Restaurant
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Each month will have a different menu theme, such as Chinese food a January and America food in November.
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Gourmet Food Band saves food and gives food. The food comes from different markets, farms and restaurants and those places donate food to the Gourmet Food Bank. Gourmet Food Bank will give food to people that who need it. Such as the poor people or disaster victims.
35 Foodie Map
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Foodie Map will work with local maps, and will include different local food on different maps.
19 Gourmet Supermarket
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The market will sell different kinds of ingredients, organized and presented by country.
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Media 11 Gourmet TV Show
Ex
24 Cooking Game
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The TV show will go to different countries and participants will taste different local food. Those foods will to introduce the history in different countries.
Log in to the game and you can chose one country to start on the big map. When you finish all missions in this country, you will unlock another country on the big map. Play and experience the world together.
16 Gourmet Outdoor Travel
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Opportunity to camp in different countries and sample regional foods while enjoying the outdoors. When people go to different camps, they will be offered traditional food. Different people will cook those ingredients in different ways.
There are many stories related to food, and the taste of food is a taste of life. Talk about your story with food at Gourmet.
23 Fine Comfort Food Online
31 Gourmet Hand-Free Recipe App
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Everyone may have one favorite food from childhood. But as we grow up, those foods fade. Lets us find the taste from memories. People upload how to cook those foods or tell you about places that sell those foods.
26 Gourmet Blog
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With normal cooking apps you need to use your hands to touch the screen for the next step, but Gourmet Hand-Free Recipe App frees your hands. You can talk with this app like Siri. When you say “next step” or “read step”, this app will go to the next step or read the step for you.
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Gourmet blog will upload different recipes in different months that come from different countries so everyone can upload your homemade recipes. People can communicate through this blog. For example, if you really like one dish, you can chat online with the maker.
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Education 02 Aroma Library
En
Ex
Ed
32 Gourmet Food Encyclopedia
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This library collects different aromas of from different local
Gourmet Food Encyclopedia has different volumes. For
foods. If you want to smell Sichuan hot pot, and you can open a box and smell it.
example, the history book will introduce food history from different countries.
03 Gourmet Cooking Class
Ed
34 Gourmet Online Shopping
Se
This cooking class will have different classes for different local foods. People can choose what they want to learn.
Gourmet Online Shopping will work with Gourmet Farm, and the farm will supply the online shop with vegetables and fruit. Gourmet Online Shop sells fresh produce every day with one day free shipping to your home.
08 Gourmet Nursery
12 Language Workshop
Ex
Ed
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It sells different plants that come from different countries in the store. People plant food by themselves, and they will learn it takes a long time for a plant to grow and become food.
Learn local languages in the context of food. Survival language for foodies at food markets and restaurants.
10 Wine & Food
17 Table Manner Class
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This is a recipe book, and it will tell people which food will match with which wine to make the perfect taste experience.
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Different countries will have different table manners, belonging to their history.
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NEW GOURMET OUR FUTURE
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Gourmet Farm Where food comes from This farm lets people know what food makes is made from. When different people come to visit or plant at this farm, they can communicate with each other, sharing their planting and cook experience. The Gourmet farm will have different traditional planting areas, from different countries and people can see many traditional foods on one farm. It is a gourmet event, and attracts different kind of people. The target is families, foodies and travelers. On this Gourmet farm, there will be different projects, such as the Mini Garden for children. Parents can bring their children to this event. Children will plant their own food, and take care of those plants. As a result, children will have food they plant themselves. Gourmet Nursery We also have a farm store and it sells different plants that come from different countries. People plant food by themselves, and they will learn it takes a long time for a plant to grow and become food. Edible Flowers Event We will hold an Edible Flowers Event at the Gourmet Farm. Flowers are beautiful to look at, and many can be eaten as well. The Edible Flower Event will introduce dishes made from flowers around the world.
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Gourmet Cooking School Learn to make different traditional dishes There are different classes for different local foods. People can choose what they want to learn. In this class, everyone can be a teacher to teach one dish to others. If you are good at your hometown local food, you can apply to be a teacher. The teacher also needs to introduce food materials, and talk about some history behind this food.
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Gourmet Homestay Experience a new culture in person When people travel to another country, they can book a family meal on Gourmet. com. People visit different countries and have traditional meals with local people. People can share different cultures and experiences together. Food decreases the distance between people. Holiday Food Group When people travel to different countries, they will join the local holiday food event there. Learn food customs though different holidays and sample traditional foods enjoyed on holidays around the world.
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Gourmet TV Show You can go all over the world at home The TV show will go to different countries and participants will taste different local foods. Those foods will introduce the history of different countries. Live Outdoor Travel Show Everyone can sign up for this live show. It is an opportunity to camp in different countries and sample regional foods enjoyed outdoors. When people go to different camp sites, staff will offer some traditional food ingredients. Different people will cook these in different ways. Gourmet Kitchenware The Gourmet TV Show will sell different kitchenware from different countries. For example, when the Chinese New Year is coming, this store will sell traditional Chinese kitchenware. This helps people enjoy Chinese New Year. Also Gourmet kitchenware has many real stores in different countries where people can shop.
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Gourmet Cultural Centre A place to broaden your mind and experience language workshop Learn local languages in the context of food. Survival language for foodies, food markets, and restaurants. Table Manner Class Different country will have different table manners, belonging to their history. Learn the proper way to eat in different cultures from using chopsticks to a salad fork. Cooking Class This cooking class will have different class for different local foods. People can choose what they want to learn, from Italian to Korean to Hawaiian cooking.
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Gourmet World Exhibition (Theme Park) Visit every country at this theme park Architecture typical of different countries makes up the park and people can enjoy local food in each building. Eat Something Different Every Day Celebrate every holiday at the park. You can join different holidays and eat different holiday food every day. Gourmet Restaurants Each country’s venue will offer their local food. Aroma Library This library collects different aromas of from different local foods. If you want to smell Sichuan hot pot, you can open a box and smell it. Gourmet Cafe People can enjoy coffees and teas from different countries here, and also buy tea and coffee to make at home.
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Gourmet Blog Share your stories with Gourmet The Gourmet blog will upload different recipes in different months that come from different countries and everyone can upload homemade recipes. People can communicate with everyone through this blog. For example, if you really like one meal, you can chat online with the maker. Foodie Map The Foodie Map will work with local maps, and will include different local foods on different maps. Gourmet Online Market Gourmet Online Shopping will work with Gourmet Farm, and the farm will supply the online shop with vegetables and fruit. Gourmet Online Shop sells fresh produce every day with one day free shipping to your home.
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Gourmet Vineyard Enjoy the natural world People can pick different kinds of grapes here and eat them at the Gourmet Vineyard. Gourmet Vineyard makes their own wine brand and opens up the winey, which allows customers to watch the process of making wine. Gourmet Vineyard will introduce wine making from different countries. Enjoy wine tasting as well. Food Factory (for Kids) This food factory only allows children in, and children can taste different countries local foods. Before children go to this factory, their parents give them money, and the children will decide which food they want to buy for their parents. This factory opens up children’s eyes and teaches them to use money reasonably.
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Gourmet To Go Eat everything from our Gourmet Food Truck This truck will work with Gourmet Restaurant and other different restaurants. This Truck will introduce Gourmet food to different places and people will raise interest about the Gourmet restaurant. Other restaurants can offer their famous food to the Gourmet Food Truck, and the truck will go to different places to sell those foods. Gourmet Restaurant Each month will have a different menu theme, such as Chinese food in January and American food in November.
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SOURCES CHAPTER 1
CHAPTER 3
http://thebittenword.typepad.com/.a/6a00e55015ee52883301053 6f001c9970b-pi
http://billevansins.com/wp-content/uploads/2014/04/palouse-farmcountry-eastern-washington.jpg http://restaurant.farm/wp-content/uploads/2014/05/under_recept2.jpg
http://www.freefoodphotos.com/imagelibrary/seafood/salmon_ crispbread.jpg http://thecakabakery.com/wp-content/uploads/2013/05/GRUnveiled-2012-0006-copy.jpg
http://microalgae.me/wp-content/uploads/2015/09/food-865102_1920. jpg https://phuquochomestay.com/wp-content/uploads/2016/01/Cooking_ secrets.jpg
https://leeksoup.files.wordpress.com/2010/08/dsc0304.jpg
CHAPTER 2 http://www.pepper.ph/wp-content/uploads/2016/07/Chelcies1.jpg https://static.pexels.com/photos/1398/food-vegetables-mealkitchen.jpg http://kcwriter.com/wp-content/uploads/2012/11/ file000456492572.jpg
https://media1.popsugar-assets.com/files/ thumbor/6fsQ5YOcFhxf2gX3gQk_85oJZXo/fit-in/2048xorig/ https://private.nsbank.com/wp-content/uploads/2012/12/Treasures-ofthe-Vine-Drink-Better-Wine-for-Less-Small.jpg http://www.pre-tend.com/wp-content/uploads/2014/11/different-kindof-pasta-convenience-food.jpg http://trendsontrends.com/wp-content/uploads/2016/02/Trends-ontrends-forecast-Future-of-convenience-food-Take-Root-Dinner.jpg https://image.winudf.com/29/031b033761df4c80/screen-9.jpg http://2.bp.blogspot.com/-PIWSdwhJLss http://img.ivsky.com/img/bizhi/pic/201512/26/meishi-001.jpg http://s1.1zoom.me/big3/830/416321-svetik.jpg image/%E9%86%83%E6%BC%AC%E9%A3%9F%E7%89%A9__201712_ idce01a_mov03_fallback.jpg https://i.ytimg.com/vi/M8T9WRTKLQY/maxresdefault.jpg
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Copyright
2016 Fei Peng
Faye0315@gmail.com
This book is non-commercial project for education purposes and is not intented to represent the Gourmet brand. Design / Fei Peng Class / Nature of Identity Professor / Hunter Wimmer
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