PROCESS BOOK
书
进 度 编 书
Red Lantern Families
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Red Lantern Families MFA Graphic Design Designed & Written by Fei (Faye) Peng AAU ID: 03756124
Printed & Bound at Blurb.com Adobe Creative Suite CC2017
Academy of Art University Graduate School of Graphic Design Graduate Director Phillip Hamlett 79 New Montgomery Street, San Francisco, California
Thesis Advisors: Phillip Hamlett Carolina De Bartolo Wioleta Kaminska
Red Lantern Families www.redlanternfamilies.com
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MFA GRAPHIC DESIGN THESIS PROJECT
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TABLE OF CONTENTS 目录
03_03
03_04
03_05
03_06
Deliverables Development
Photo Development
Icon Development
User Feedback
Deliverables
Visual Standards
02_05
Goal
02_01
Insights
02_02 Target Audience
02_04
03_02
Problems
Strategy
Brand Development
01_02
Background
02_03
03_01
01_01
MFA GRAPHIC DESIGN THESIS PROJECT
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Research
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58
Identity & Development
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Introduction
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182
Resource 05_01
05_02
The Resources
Thanks
04_01
04_02
04_03
04_04
04_05
Guidebook Set
Booklet Set
Mobile App
Icon Family
Website
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Final Work
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壹 CHAPTER ONE
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第 一 章
INTRODUCTION 介绍
CHAPTER1 INTRODUCTION
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A FAMILY IN HARMONY WILL PROSPER IN EVERYTHING. 家家有本难念的经
— Chinese Proverbs — 中国谚语
CHAPTER1 INTRODUCTION
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01_01 BACKGROUND 背景
Today, there are around 41 million immigrants residing in the United States. This number comprises of 13 percent of
今天，有大约四千一百万移民在美国居住。这 个数字占美国人口的13％。
the United State’s population. Therefore, more and more Chinese people are starting to build Chinese families in America. When Chinese families are expecting or have children that are age 0-5 years old, they often face many challenges and choices.
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所以越来越多的中国人开始在美国建立华人家 庭。当中国家庭期望或有0-5岁的孩子时，往 往面临着许多挑战和选择。
THE FACT 事实
Immigrants in the United States, Percent and Number, 1900-2014 美国移民，数量和百分比，1900-2014年
14.7% 12.9% 13.3% 13.6%
13.2% 11.6%
11.1%
Share of U.S. Population
7.9%
8.8% 6.9%
6.2%
5.4%
14.2 13.5 13.9 11.6 10.3 10.3 9.7
40.0 42.2
31.1
19.8
4.7% 14.1 9.6
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2014
Number of Immigrants (millions)
CHAPTER1 INTRODUCTION
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01_02 PROBLEMS 问题
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MFA GRAPHIC DESIGN THESIS PROJECT
BECAUSE OF THE DIFFERENT MEDICAL SYSTEMS IN CHINA AND AMERICA, CHINESE PARENTS FIND IT HARD TO COMMUNICATE WITH DOCTORS AND MEDICAL INSTITUTIONS. 由于中国和美国医疗体系的不同，中国父母发现 很难与医生和医疗机构进行沟通。 As the population of the United States becomes ever more diverse and the languages spoken multiply, growing numbers of patients who speak no English are being isolated by language barriers. Moreover, cultural and socio-economic influences affect the continuum of patientprovider communication. The consequences of medical miscommunication can be severe. Patients become sicker because they fail to stick to treatment regimens that they do not understand. They miss appointments. They pass on infectious diseases because they do not know how often to take their medication or when to return for follow-up
随着美国人口日益多样化，语言多样化，越来 越多不讲英语的病人正在被语言障碍所隔离。 此外，文化和社会经济影响影响病人与供应商 沟通的连续性。医疗沟通不良的后果可能会非 常严重。病人因为不能坚持不明白的治疗方案 而病情加重。他们错过了约会。他们传染疾病 的原因是他们不知道多久服用一次药物或什么 时候返回来进行后续护理。医生错过诊断，或 让人们同意他们不完全了解的程序。为了弥补 他们对病人症状的粗略知识，医生下令进行太 多的检测，其中一些非常昂贵，另一些可能有 风险。
care. Doctors miss diagnoses, or get people to agree to procedures they do not fully understand. To compensate for their sketchy knowledge of patients’ symptoms, doctors order too many tests, some very expensive, others potentially risky.
CHAPTER1 INTRODUCTION
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CHINESE PARENTS FIND IT HARD TO CHOOSE A SCHOOL FOR THEIR CHILDREN. 中国父母很难为孩子选择一所学校
If you thought sending your child off to school for the first time was the hardest day of your parenting life, think again. Try taking them out of the first school, transporting them across town, state, country, continent and then asking them to go to a new one. In reality, starting a new school is not the end of the world that our children would have us believe, but until they are settled, it is incredibly stressful for all concerned. The bottom line is that you and your child are looking for completely different things in a school; for you, you need to be sure that the school provides a safe and nurturing environment and is academically stimulating, while your child wants friends, interesting teachers, fun play equipment and good snacks. Ask yourself what is most important to you long term. For “Third Culture Kids”, they are unlikely to achieve long term academic success without first addressing their emotional well being, so my advice is to look for a school that meets those needs first, and worry about the academics later. The same applies to a local move however – no matter what the reason for the move, until a child is comfortable and secure in their environment, they are unlikely to learn anything effectively.
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如果你以为第一次把你的孩子送到学校是你父 母生活中最困难的一天，那么再想想。试着把 他们带出第一所学校，把他们送到城镇，州， 国家，大陆，然后让他们去一个新的学校。 实际上，创办一个新的学校不是世界末日，我 们的孩子会让我们相信，但是在他们安顿下来 之前，对于所有有关方面来说都是令人难以置 信的压力。 底线是你和你的孩子在学校里寻找完全不同 的东西;对于你来说，你需要确保学校提供一 个安全和滋养的环境，并且在学术上有所启 发，而你的孩子想要朋友，有趣的老师，有 趣的游戏设备和美味的零食。 问问自己什么是最重要的长期。对于“第三 文化孩子”来说，如果不先处理好自己的情 绪，他们不可能取得长期的学业上的成功， 所以我的建议是先找一个满足这些需求的学 校，后来担心学者。然而，同样的情况也适 用于本地的移动－无论移动的原因是什么， 直到孩子在自己的环境中感到舒适和安全， 他们不可能有效地学习任何东西。
BECAUSE OF DIFFERENT CHILDREARING PRACTICES IN CHINA, CHINESE PARENTS FIND IT HARD TO ASSIMILATE INTO AMERICAN PRACTICES OF PARENTING. 由于中国的育儿做法不同，中国家长觉得很难 吸收美国的育儿做法。 The Chinese believe that the best way to protect their children is by preparing them for the future, letting them see what they’re capable of, and arming them with skills, work habits and inner confidence that no one can ever take away.
中国人相信，保护孩子的最好办法就是为未来 做好准备，让他们看到自己的能力，用技术， 工作习惯和内心的信心来武装自己，这是没有 人可以拿走的。
Amy Chua is the daughter of Chinese immigrants to the United States. Her parents, she says, were “extremely strict but extremely loving.” She tried to raise her kids the same way.
蔡美仪是中国移民到美国的女儿。她说，她的 父母“非常严格，但非常爱”。她试图以同样 的方式抚养她的孩子。
What does this mean? Chua provides some specific examples.
这是什么意思？蔡提供了一些具体的例子。
For instance, Chua says she never allowed her kids to have a play date, watch TV, participate in a school play, or choose their own extra-curricular activities. The kids are also not allowed to “get any grade less than an A” or “not be the No. 1 student in every subject except gym and drama.”
例如，蔡先生说，她从来没有允许她的孩子玩 游戏日期，看电视，参加学校戏剧，或选择自 己的课外活动。孩子们也不允许“除A以外的 任何一个等级”或“不是除了健身房和戏剧之 外的每个主题的第一名学生”。
When her 7-year-old daughter failed to master a new piece on the piano, Chua drove her relentlessly. “I threatened her with no lunch, no dinner, no Christmas or Hanukkah presents,” Chua writes, “no birthday parties for two, three, four years. When she still kept playing it wrong, I told her she was purposely working herself into frenzy because she was secretly afraid she couldn’t do it. I told her to stop being lazy, cowardly, selfindulgent and pathetic.”
当她七岁的女儿未能在钢琴上掌握一件新作品 时，蔡先生无情地开车。 “我威胁说她不吃午 饭，不吃晚饭，没有圣诞节或光明节礼物，” 蔡说，“两三四年没有生日派对。当她还在玩 错的时候，我告诉她，她故意为自己疯狂工 作，因为她偷偷地害怕自己不能这样做。我告 诉她不要懒惰，懦弱，自我放纵和可悲。
Chua made her daughter work into the night, denying her even a break to go to the bathroom. “The house became a war zone, and I lost my voice yelling, but still there seemed to be only negative progress, and even I began to have doubts.”
蔡女士让她的女儿工作到晚上，否认她甚至休 息去卫生间。 “房子变成了战区，我的声音 大叫，但这似乎只有负面的进展，我甚至开始 怀疑。
CHAPTER1 INTRODUCTION
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è´° CHAPTER TWO
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MFA GRAPHIC DESIGN THESIS PROJECT
第 二 章
RESEARCH 研究
CHAPTER2 RESEARCH
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MFA GRAPHIC DESIGN THESIS PROJECT
CHAPTER2 RESEARCH
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02_01 RESEARCH 研究
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MFA GRAPHIC DESIGN THESIS PROJECT
CHAPTER2 RESEARCH
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WHY DO I DECIDE TO ATTACK THIS TOPIC? 为什么我会开始这个主题？
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I’ll share a story with everyone. Four years ago I came to the United States for the first time. I don’t know how much difference there was between the two countries. When I had a fever, I went to a hospital as soon as I could, just like I would in China. I went to the hospital front desk. I told them, I was sick and needed to see a doctor right away. However the nurse didn’t help me to see a doctor. She said, I needed to meet two requirements, first I must be a member of the hospital; second I needed to make an appointment first. In China, in the same situation, I could just go to any hospital and check in to see a doctor, they will take care the rest for me.
我和大家分享一个故事。四年前，我第一次来 到美国。我不知道两国有多少差别。当我发烧 时，我尽可能的赶去医院，就像我在中国一 样。我去了医院的前台。我告诉他们，我病 了，需要马上去看医生。然而，护士不帮我看 医生。她说，我需要满足两个要求，首先我必 须是医院的会员;第二，我需要先预约。在中 国，在同样的情况下，我可以去任何一家医院 看病看病，他们会照顾好我的。
This experience helped me realized how different those systems are, which has led to my thesis project.
这个经历帮助我意识到这些系统是多么不同， 这导致了我的论文项目。
MFA GRAPHIC DESIGN THESIS PROJECT
Why Chinese parents find it hard to communicate with doctors and medical institutions? Why Chinese parents find it hard to choose a school for their children? Why Chinese parents find it hard to assimilate into American practices parenting?
为什么中国父母觉得与美国医生和医疗部 门沟通有困难？ 为什么中国父母觉得自己很难帮孩子选 择学校？ 为什么中国父母觉得很难融入美国的养 育文化？
CHAPTER2 RESEARCH
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KEY WORDS 关键词
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Education
教育
Education includes family, society and country education. Most time family education affects the growth of children.
教育包括家庭，社会和国家教育。大多数时候 家庭教育影响着孩子的成长
Family
家庭
Family is a big word. We have many kinds of families in the world. We have normal and unusual family, and I hope we treat all families make no exception.
家庭是一个大词。我们有许多种类的家庭在世 界上。我们有正常和不寻常的家庭，我希望我 们对待所有家庭都一样，没有例外
Tradition
传统
Nowadays, I think we need change the traditional ideas and practice boldly. Let us give more patience to this world.
如今，我觉得我们需要改变传统观念，大胆实 践。让我们给这个世界更多的耐心。
Special
特别
Everyone is special. We have our own personality and style.
每个人都很特别。我们有自己的个性和风格
Future
未来
We want to control our future life. Planning may be broadly defined as a concept of executive action that embodies the skill of anticipating, influencing, and controlling the nature and direction of change.
我们想要控制我们的未来生活。规划可以广义 地定义为执行行为的概念，体现了预测，影响 和控制变化的性质和方向的技能
Life
生活
Can future states of change even be predicted? I think we cannot, but we can plan it. We all hope we can have wonderful life. People make plans for better life.
未来的变化状态甚至可以预测吗？我认为我们 不能，但我们可以计划。我们都希望我们能有 美好的生活。人们为更好的生活制定计划。
MFA GRAPHIC DESIGN THESIS PROJECT
Education
Family
Education includes family, society and country education. Most time family education affects the growth of children.
Family is a big word. We have many kinds of families in the world. We have normal and unusual family, and I hope we treat all families make no exception.
Education
Family
Tradition
Special
Nowadays, I think we need change the traditional ideas and practice boldly. Let us give more patience to this world.
Everyone is special. We have our own personality and style.
Special
Tradition
Future
Future
Life
We want to control our future life. Planning may be broadly defined as a concept of executive action that embodies the skill of anticipating, influencing, and controlling the nature and direction of change.
Can future states of change even be predicted? I think we cannot, but we can plan it. We all hope we can have wonderful life. People make plans for better life.
Life
CHAPTER2 RESEARCH
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THE INTERVIEW 采访
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MFA GRAPHIC DESIGN THESIS PROJECT
INVITATION CARD 邀请卡
I N V I TATI ON / MAR 26 / 4
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FRIDAY
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5 PM
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FEI PENG INVITE YOU TO JOIN THIS EVENT OF
5:00
Welcome
5:15 - 5:30
Introduce yourself
5:30 - 6:00
Warm up Have communication with each other
6:00 - 6:20
First question What does family mean to you?
6:20 - 7:30
Start dinner (hot pot) Still talk about family planning
7:30 - 7:45
Write future poster card Talk about your dream family
8:00
Say goodbye
FA M ILY PLA N N IN G MY HOUSE 300 HALE STREET SAN FRANCISCO CA 94134
HOT POT FOR DINNER
CHAPTER2 RESEARCH
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WHAT PEOPLE HAVE TO SAY 他们怎么说
She is Chinese and study at AAU web design. She has a boyfriend who comes from Achaean and lives San Francisco. She has commination problem with her boyfriend. She wants to have a family at San Francisco.
她是中国人，在AAU网页设计学 习。她有一个来自希腊的并住在旧 金山的男朋友。她与男友有交流问 题。她想在旧金山建立一个家庭。
—Emma
She is 25 years old, she like doing sport and want to lose weight. She wants to make herself looks prefect. She really wants to find a boyfriend. —Danica
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MFA GRAPHIC DESIGN THESIS PROJECT
她25岁，喜欢做运动，想减肥。她 想让自己看起来很完美。她真的想 找个男朋友
She wants to live with her parents in the future. She needs her parents to help her to take care children.
她希望将来和父母住在一起。她需 要她的父母帮助她照顾孩子。
—Lizzie
He is a student and study 3D animation. He likes hiking and ski. He has a girlfriend and wants to get married here.
他是一名学生，学习3D动画。他喜 欢远足和滑雪。他有一个女朋友， 想在这里结婚。
—David
He is a Korean and Chinese. He can speak three languages. He wants married before 30 years old and he does not want to have a baby.
他是韩国人和中国人的混血。他会 说三种语言。他想在30岁之前结 婚，他不想生孩子。
—Hannan
CHAPTER2 RESEARCH
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SOCIAL AND CULTURAL BELIEFS INFLUENCE CHILD-REARING. 社会和文化信仰影响育儿。
Society and culture might be the second parents of children because of their lasting effects on a child’s development. The shared beliefs in a society or culture make their way into the home by how a parent chooses to educate her child. These cultural and social influences give rise to the many truths and stereotypes about intercultural differences between nations and ethnicities.
Global post 30
http://everydaylife.globalpost.com
MFA GRAPHIC DESIGN THESIS PROJECT
社会和文化可能是孩子的第二个父母，因为他们 对孩子的发展有持久的影响。一个社会或文化中 的共同信念通过家长选择如何教育她的孩子进入 家庭。这些文化和社会影响引起了关于国家和种 族间文化差异的诸多真相和刻板印象。
MULTI-ETHNIC FAMILIES CAN CREATE COMPLEX PROBLEMS FOR PARENTS AND CHILDREN. 多民族家庭可能为父母和子女创造复杂 的问题。
Different Cultures
不同的文化
Multi-ethnic families have become more common in the US. and are projected to increase, according to the University of Massachusetts, Amherst. Yet parenting styles might not be affected when parents from different cultures raise children together. This might be because parenting partners from different cultures have already worked through cultural differences in order to maintain their relationship as a couple. Discrepancies in parenting styles may decrease the longer a couple has worked together to raise their child. When parents do have widely differing parenting styles, however, this can negatively affect a child.
美国的多民族家庭越来越普遍。并预计将增加， 根据马萨诸塞州大学，阿默斯特。然而，不同文 化的父母一起抚养孩子时，父母的方式可能不会 受到影响。这可能是因为来自不同文化的亲子伙 伴已经通过文化差异来努力维持他们的夫妻关 系。父母养育方式的差异可能会缩短夫妻共同抚 养子女的时间。但是，如果父母的教养方式差异 很大，这可能会对孩子产生负面影响。
Immigration
移民
Immigration can create complex problems for parents and children when it comes to parenting styles because of cultural differences. For example, children of Asian parents might come into conflict when faced with a mainstream U.S. culture that stresses independence when parents are emphasizing different values at home, according to Carnegie Mellon University. Traditional values might clash with values being absorbed by children at school or by being exposed to parenting styles of peers’ families. Immigrant families might also feel less confident about imparting cultural values to children since these may differ from the priorities promoted by US. culture, according to the Texas Center for the Advancement of Literacy and Learning.
由于文化差异，移民可以为父母和子女制造复 杂的问题。例如，卡内基梅隆大学（Carnegie Mellon University）表示，亚裔父母的孩子在面 对美国主流文化时可能会发生冲突，这种文化强 调独立性，因为父母在家里强调不同的价值观。 传统价值观可能与学校儿童吸收的价值观相冲 突，或者暴露于同龄人家庭的养育方式。移民家 庭也可能对向儿童传播文化价值感觉不太自信， 因为这可能不同于美国推动的优先事项。文化， 根据德克萨斯州扫盲和学习促进中心。
Role of Culture in the Influencing of Parenting Styles
http://everydaylife. globalpost.com/role-cultureinfluencing-parenting-styles
CHAPTER2 RESEARCH
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WESTERN AND EASTERN PARENTS ENGAGE IN DIFFERENT PARENTING PRACTICES. 西方和东方的父母从事不同的育儿做法。
The amount of independence parents give their children also partly relies on culture and society. Western and Eastern parents, for example, engage in remarkably different parenting practices in regard to teaching their children independence. The Western parenting style puts heavy emphasis on independence, encouraging children in their hobbies and interests. Eastern parenting styles de-emphasize this type of independence in favor of dependence on the parents. A Chinese mom, for example, lets her children know that they can rely on her. A Chinese child might appear childlike to Westerners because of that, and Chinese children commonly live with their parents until they marry.
Western and Eastern parents 32
MFA GRAPHIC DESIGN THESIS PROJECT
http://www.globaltimes.cn
父母给孩子的独立性也部分依赖于文化和社会。 例如，西方和东方的父母在教育孩子独立方面进 行了截然不同的养育方式。西方的养育方式强调 独立性，鼓励孩子的爱好和兴趣。东方的养育方 式不再强调这种独立性，而是倾向于依赖父母。 例如，一位中国妈妈让她的孩子知道他们可以依 靠她。一个中国的孩子可能因此而对西方人显得 孩子气，而中国的孩子通常和他们的父母住在一 起，直到他们结婚。
SOME CHILDREN OF IMMIGRANTS FACE LANGUAGE BARRIERS IN THEIR OWN HOMES. 一些移民的孩子在自己的家中面临着语 言障碍。
Dominic Quy Hoang, youth program coordinator at the Sacramento Chinese Community Service Center, estimates that 70 percent of the families he works with have languagebased problems. “They get really frustrated, the kids. They want to explain more and want to talk more, but they cannot. Poor communication leads to fights, bad feelings and unnecessary pain and anguish--because the problem is the lack of a common language.”
萨克拉门托华人社区服务中心的青年项目协调 员Dominic Quy Hoang估计，他工作的家庭中有 70％有基于语言的问题。 “他们真的很沮丧， 孩子们。他们想解释更多，想要多说，但他们不 能。沟通不畅导致战斗，不良情绪和不必要的痛 苦和痛苦 - 因为问题是缺乏共同的语言。
The reason they lack a common language, experts say, is simple: As they move through the American school system, the children of immigrants tend to “forget” the home language unless they immigrated at a later age or are surrounded at all times in an environment that reinforces the parents’ preferred tongue. Often, the parents’ Englishspeaking ability fails to match the child’s progression, and they start communicating in a fragmented, “half-and-half” manner. Parents speak to their children in their native tongue, using simpler vocabulary mixed in with some phrases in English. The children, who can comprehend better than they can converse, respond in elementary English, using rudimentary “home-talk” whenever possible.
专家说，他们缺乏共同语言的原因很简单：当他 们在美国的学校体系中移动时，移民的孩子往往 会“忘记”母语，除非他们晚年移民，或者一直 被环境，加强父母的偏好的舌头。通常情况下， 父母的英语能力不能与孩子的进步相匹配，他们 开始以分散的“半个半”的方式进行交流。父母 用自己的母语向孩子讲话，用简单的词汇和一些 英语短语混合在一起。那些能够比他们能交谈得 更好的孩子能够用小学英语进行回应，尽可能使 用基本的“家庭对话”。
Role of Culture in the Influencing of Parenting Styles
http://everydaylife. globalpost.com/role-cultureinfluencing-parenting-styles
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BOTH CHINESE AND WESTERN MEDICINES ARE WIDELY USED BY CHINESE AMERICANS. 中西医都广泛使用中西医结合。
While many of the health and mental health-related problems in Chinatown are class-based, many others, such as the language barrier, cultural and generational conflict, and attitudes toward illness and soliciting help, are peculiar to Chinese Americans regardless of their class position, education, and place of residence. Mental health service agencies, like the Richmond Maxi Center, in the middle-class Richmond district of San Francisco and the Asians for Community Involvement in the Silicon Valley of California, have been established to meet the needs of Chinese Americans and other Asian Americans. Today, both Chinese and Western medicines are widely used by Chinese Americans, although some use exclusively Chinese medicine while others only Western medicine.
Chinese Americans 34
http://www.everyculture.com
MFA GRAPHIC DESIGN THESIS PROJECT
虽然唐人街的许多与健康和心理健康有关的问 题都是以阶级为基础的，但是不管他们的阶级 地位如何，华裔美国人所特有的诸如语言障 碍，文化和世代冲突，以及对疾病和求助的态 度等许多其他问题，教育和居住地点。精神健 康服务机构，如里士满马克西中心，旧金山里 士满中产区和加利福尼亚硅谷社区参与亚洲 人，已经建立起来，以满足华裔和其他亚裔美 国人的需求。今天，中国和西方的药物都被美 籍华人广泛使用，虽然有些人只用中药，而另 一些只用西药。
CHINA HAS A LONG HISTORY, AND MANY CULTURES HAVE EXISTED OVER THOUSANDS YEARS. 中国有悠久的历史，许多文化已经存在于 数千年。
Culture. Culture differences maybe the most constant and hard-to-solve problem for all Chinese people. Because China has a long history, and many cultures have been existed in thousands years which are being carved in every Chinese heart, Chinese people need more time to adapt the environment and accommodate the culture. Chinese people have totally different cultural ideas about study.
The Ohio State University
文化。文化差异可能是全中国人最持久，最难解 决的问题。因为中国历史悠久，中华民族千百年 来存在着千百年的文化，中国人需要更多的时间 去适应环境，适应文化。中国人的学习思想完全 不同。
https://u.osu.edu/zhang.4921/mostdifficult-problems in-american-universities
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CHINESE PEOPLE FEEL THAT IT IS HARD TO ASSIMILATE INTO AMERICA. 作为一个外国人，你认为在旧金山很 难建立一个家庭？
As a foreigner, do you think it is hard to build a family in San Francisco?
30% 20%
Percentage of people
17% 15% 10%
00 Level
01
02
Easy
Form My Survey Questions 36
MFA GRAPHIC DESIGN THESIS PROJECT
03
04
05
06 Difficult
https://docs.google.com/forms/d/1qDTUF2k-kDvvsBGvaFwmAdLZkx7gSGsc_4x6 Tl5Ks14/viewform?usp=send_form
CHINESE AMERICA CHILDREN WILL LIKELY LEARN ENGLISH FASTER THAN THEIR PARENTS, AND MAY ONLY WANT TO SPEAK ENGLISH. 中国美国的孩子们可能会比父母快速学习 英语，而且很多只想说说英语。
Many Americans expect immigrants to learn English as soon as possible after arriving here. If Chinese parents can speak English, they will be at a better advantage than someone who does not. Most communities offer free or low cost classes to help you learn English. Once Chinese parents know some English, they can also take other basic classes that will help them with things such as learning to read and write better, use computers, use the bank, buy a home and many other useful things.
许多美国人到达这里后，希望移民尽快学习英 语。如果中国的父母能说英语，那么他们会比没 有英语的人更有优势。大多数社区提供免费或低 成本的课程来帮助你学习英语。一旦中国的父母 知道了一些英语，他们也可以参加其他的基础 班，帮助他们学习阅读和写作，使用电脑，使用 银行，买房子和其他许多有用的东西。
Chinese America children will likely learn English faster than their parents, and may only want to speak English. However, it is important that they also learn parent’s native language. Chinese parents can encourage this by speaking to their school-aged child in their language, and children can help parents learn by speaking in English.
中国美国儿童可能会比他们的父母学习英语的速 度更快，而且可能只想说英语。但是，他们也学 习家长的母语是很重要的。中国的父母可以用他 们的语言对他们的学龄儿童说话，孩子们可以用 英语来帮助他们学习。
Tips for Parents: Immigrant Families
http://www.thelearningcommunity.us CHAPTER2 RESEARCH
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CHINESE PARENTS HAVE DIFFERENT CHILD-REARING ETIQUETTE THAN AMERICAN PARENTS. 中国父母与美国父母有不同的育儿礼仪。
The Chinese believe that the best way to protect their children is by preparing them for the future, letting them see what they’re capable of, and arming them with skills, work habits and inner confidence that no one can ever take away.
中国人认为，保护自己的孩子的最好办法就是为 未来做好准备，让他们看到自己的能力，用技 术，工作习惯和内心的信心来武装自己的能力。
Amy Chua is the daughter of Chinese immigrants to the United States. Her parents, she says, were “extremely strict but extremely loving.” She tried to raise her kids the same way.
蔡美仪是中国移民到美国的女儿。她说，她的父 母“非常严格，但非常爱”。她试图以同样的方 式抚养她的孩子。
What does this mean? Chua provides some specific examples. For instance, Chua says she never allowed her kids to have a play date, watch TV, participate in a school play, or choose their own extra-curricular activities. The kids are also not allowed to “get any grade less than an A” or “not be the No. 1 student in every subject except gym and drama.”
例如，蔡先生说，她从来没有允许她的孩子玩游 戏日期，看电视，参加学校戏剧，或选择自己的 课外活动。孩子们也不允许“除A以外的任何一 个等级”或“不是除了健身房和戏剧之外的每个 主题的第一名学生”。
When her 7-year-old daughter failed to master a new piece on the piano, Chua drove her relentlessly. “I threatened her with no lunch, no dinner, no Christmas or Hanukkah presents,” Chua writes, “no birthday parties for two, three, four years. When she still kept playing it wrong, I told her she was purposely working herself into frenzy because she was secretly afraid she couldn’t do it. I told her to stop being lazy, cowardly, selfindulgent and pathetic.”
当她七岁的女儿未能在钢琴上掌握一件新作品 时，蔡先生无情地开车。 “我威胁说她不吃午 饭，不吃晚饭，没有圣诞节或光明节礼物，” 蔡说，“两三四年没有生日派对。当她还在玩 错的时候，我告诉她，她故意为自己疯狂工 作，因为她偷偷地害怕自己不能这样做。我告 诉她不要懒惰，懦弱，自我放纵和可悲。
Chua made her daughter work into the night, denying her even a break to go to the bathroom. “The house became a war zone, and I lost my voice yelling, but still there seemed to be only
蔡女士让她的女儿工作到晚上，否认她甚至休 息去卫生间。 “房子变成了战区，我的声音 大叫，但这似乎只有负面的进展，我甚至开始 怀疑。
negative progress, and even I began to have doubts.”
What research says about Chinese kids and why they succeed 38
MFA GRAPHIC DESIGN THESIS PROJECT
http://www.parentingscience.com/chinese-parenting.html
BECAUSE OF THE DIFFERENT MEDICAL SYSTEMS IN CHINA AND AMERICA, CHINESE PARENTS FIND IT HARD TO COMMUNICATE WITH DOCTORS AND MEDICAL INSTITUTIONS. 由于中国和美国医疗体系不同，中国父母很 难与医生和医疗机构沟通。
As the population of the United States becomes ever more diverse and the languages spoken multiply, growing numbers of patients who speak no English are being isolated by language barriers. Moreover, cultural and socio-economic influences affect the continuum of patientprovider communication. The consequences of medical miscommunication can be severe. Patients become sicker because they fail to stick to treatment regimens that they do not understand. They miss appointments. They pass on infectious diseases because they do not know how often to take their medication or when to return for follow-up care. Doctors miss diagnoses, or get people to agree to procedures they do not fully understand. To compensate for their sketchy knowledge of patients’ symptoms, doctors order too many tests, some very expensive, others potentially risky.
Annotated Bibliography on Patient-Provider Communication
随着美国人口日益多样化，语言多样化，越来越 多不讲英语的病人正在被语言障碍所隔离。此 外，文化和社会经济影响影响病人与供应商沟通 的连续性。医疗沟通不良的后果可能会非常严 重。病人因为不能坚持不明白的治疗方案而病情 加重。他们错过了约会。他们传染疾病的原因是 他们不知道多久服用一次药物或什么时候返回来 进行后续护理。医生错过诊断，或让人们同意他 们不完全了解的程序。为了弥补他们对病人症状 的粗略知识，医生下令进行太多的检测，其中一 些非常昂贵，另一些可能有风险。
http://www. patientprovidercommunication.org
CHAPTER2 RESEARCH
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CHINESE PARENTS FIND IT HARD TO CHOOSE A SCHOOL FOR THEIR CHILDREN. 中国父母很难为孩子选择一所学校。
If you thought sending your child off to school for the first time was the hardest day of your parenting life, think again. Try taking them out of the first school, transporting them across town, state, country, continent and then asking them to go to a new one.
如果你以为第一次把你的孩子送到学校是你父母 生活中最困难的一天，那么再想想。试着把他们 带出第一所学校，把他们送到城镇，州，国家， 大陆，然后让他们去一个新的学校。
In reality, starting a new school is not the end of the world that our children would have us believe, but until they are settled, it is incredibly stressful for all concerned.
实际上，创办一个新的学校不是世界末日，我们 的孩子会让我们相信，但是在他们安顿下来之 前，对于所有有关方面来说都是令人难以置信的 压力。
The bottom line is that you and your child are looking for completely different things in a school; for you, you need to be sure that the school provides a safe and nurturing environment and is academically stimulating, while your child wants friends, interesting teachers, fun play equipment and good snacks. Ask yourself what is most important to you long term. For “Third Culture Kids”, they are unlikely to achieve long term academic success without first addressing their emotional well being, so my advice is to look for a school that meets those needs first, and worry about the academics later. The same applies to a local move however – no matter what the reason for the move, until a child is comfortable and secure in their environment, they are unlikely to learn anything effectively.
Expat Parenting: Choosing an International School 40
MFA GRAPHIC DESIGN THESIS PROJECT
底线是你和你的孩子在学校里寻找完全不同的东 西;对于你来说，你需要确保学校提供一个安全 和滋养的环境，并且在学术上是一个刺激，而你 的孩子想要朋友，有趣的老师，有趣的游戏设备 和美味的零食。 问问自己什么是最重要的长期。对于“第三文 化孩子”来说，如果不先处理好自己的情绪， 他们不可能取得长期的学业上的成功，所以我 的建议是先找一个满足这些需求的学校，后来 担心学者。然而，同样的情况也适用于本地的 移动 - 无论移动的原因是什么，直到孩子在自 己的环境中感到舒适和安全，他们不可能有效 地学习任何东西。
http://www.theexpatlifeline.com
IT IS IMPORTANT TO LEARN THE LANGUAGE IN A NEW COUNTRY. 在新的国家学习语言很重要。
Looking for a Job
寻找工作
Finding work when you don’t speak the language fluently, or at all, can be incredibly difficult. The options tend to be limited to working in the immigrant community with others who speak your language or accepting a lower paid post, which doesn’t involve a lot of talking. This is one of the reasons why highly educated immigrants often end up working in menial jobs and drawing small salaries when they are capable of doing much more.
如果你不流利地说流利的语言，或者根本不懂流 利的语言，那么发现工作是非常困难的。选择往 往局限于在移民社区工作，与其他说你的语言或 接受较低报酬的职位，而不涉及很多谈话。这就 是为什么受过高等教育的移民往往最终只能从事 卑贱的工作，而在能够做得更多的时候却能拿少 量的工资。
Making Friends
交朋友
Another common issue with immigrants is that they have to stick around others who speak the same language. Even someone who speaks a foreign tongue to a more or less good level can still struggle to relax enough to make new friends using their new language. This is why large immigrant communities build up and why new arrivals can spend years in the country without getting to know many people outside of this community.
移民的另一个常见问题是，他们必须坚持使用同 一种语言的人。即使是说一个外语水平差不多的 人，仍然可以努力放松，让新朋友用他们的新语 言。这就是为什么大量的移民社区建立起来，为 什么新来者可以在这个国家呆多年，而不去了解 这个社区以外的许多人。
The Importance of Learning the Language in a New Country
http://www.omniglot. com/language/articles/ newcountrynewlanguage.htm
CHAPTER2 RESEARCH
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THE “TIGER MOM” IS A STEREOTYPE OF CHINESE PARENTING IN AMERICA. “老虎妈”是中国在美国养育的刻板印象。
Chinese parenting interacts with mainstream American culture in an interesting way. Each culture supports a parenting style with different ideas and notions. In America, Baumrind’s model indicates that parents should combine a degree of strictness and emotional support. In China, Confucius argued that parents should aim to raise a child who knows how to respect social relationships. In sum, research studies that have examined general differences in children’s reactions to Chinese parenting and different factors that might influence the quality of parenting in immigrant families highlight the danger in applying mainstream American concepts of parenting to measure and understand Chinese parenting.
中国的养育与美国主流文化以一种有趣的方式 相互作用。每种文化都支持不同的想法和观 念。在美国，Baumrind的模式表明父母应该结 合一定程度的严格和情感上的支持。在中国， 孔子认为，父母的目标应该是培养一个懂得 尊重社会关系的孩子。总而言之，调查研究发 现，儿童对中国父母养育方式的一般差异以及 可能影响到移民家庭养育质量的各种因素突出 了运用美国主流的养育观念来衡量和理解中国 养育子女的危险。
In the American cultural context, however, the general public and the media tend to make sense of Chinese parenting by directly comparing it with the American standard of parenting. As a result of the difference in cultural beliefs supporting Chinese parenting and American parenting, Americans interpret harsh and strict Chinese parents as “tiger moms.” Consequently, without the understanding of the cultural notion of training, the parenting style of the “tiger moms” appears controversial in the eye of the American public. However, when looking at Chinese parenting with the understanding of appropriate cultural values and beliefs, one can find the rationale behind the so-called “tiger mom” is actually to prepare the children to thrive in the environment of social order and respect that
然而，在美国的文化背景下，大众和媒体倾向于 把中国的养育与美国的养育标准直接比较。由于 支持中国人养育和美国养育的文化信仰的差异， 美国人把苛刻严格的中国父母解读为“老虎妈 妈”，因此，如果不了解培训的文化观念，“老 虎妈妈”的养育方式，在美国公众的眼中出现争 议。然而，在了解适当的文化价值观和信仰的基 础上看中国人的养育之道，可以发现，所谓的“ 老虎妈妈”背后的理由实际上是为了让孩子们在 社会秩序和尊重中国人社会。
characterizes Chinese society.
Department of Applied Psychology 42
MFA GRAPHIC DESIGN THESIS PROJECT
http://steinhardt.nyu.edu
CHINESE PARENTS AREN’T PRONE TO SAYING “I LOVE YOU” OR GIVING SPONTANEOUS BEAR HUGS. 中国的父母不容易说“我爱你”，或是给 自发的熊抱。
Chinese parents aren’t prone to saying “I love you” or giving spontaneous bear hugs. They express love in other ways — such as cleaning your car while you’re at work, making sure to always stock up on your favorite drinks from Costco, buying you a space-age digital rice cooker for your first apartment, or “accidentally” forgetting to tell you that nogood American boy stopped by to see you.
17 Signs you were raised in a ChineseAmerican family
中国的父母不容易说“我爱你”或者自发的拥 抱。他们以其他方式表达爱意，例如在工作时清 洗汽车，确保始终储存来自Costco的最喜爱的饮 料，为您的第一套公寓购买太空时代数字电饭 煲，或者“意外”忘记告诉你，一个不好的美国 男孩拦着看你。
http://matadornetwork.com CHAPTER2 RESEARCH
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LEARNING THE LOCAL LANGUAGE CAN HELP CHINESE FAMILIES INTEGRATE INTO THEIR NEW HOME. 学习当地语言可以帮助中国家庭融入新 家园。
44
Many Americans expect immigrants to learn English as soon as possible after arriving here. If you can speak English, you will be at a better advantage than someone who does not. Most communities offer free or low cost classes to help you learn English. Once you know some English, you can also take other basic classes that will help you with things such as learning to read and write better, use computers, use the bank, buy a home and many other useful things. You can also attend GED classes to finish your high school education if you haven’t, and can then go to college if you desire.
许多美国人到达这里后，希望移民尽快学习英 语。如果你能说英语，那么你将比没有英语的人 更有优势。大多数社区提供免费或低成本的课程 来帮助你学习英语。一旦你认识了一些英语，你 也可以参加其他基础课程，这些课程将帮助你 学习更好的读写，使用电脑，使用银行，买房子 和其他许多有用的东西。如果没有，也可以参加 GED班来完成高中教育，如果你愿意的话可以上 大学。
Your children will likely learn English faster than you, and may only want to speak English. However, it is important that they also learn your native language. You can encourage this by speaking to your school-aged child in your language, and they can help you learn by speaking to you in English.
你的孩子可能会比你更快地学习英语，而且可能 只想说英语。但是，他们也学习你的母语是很 重要的。你可以用你的语言和你的学龄儿童说话 来鼓励你，他们可以用英语和你说话来帮助你学 习。
Learning the Local Language Can Help Immigrants Integrate MFA GRAPHIC DESIGN THESIS PROJECT Into Their New Home
http://www.omniglot.com/language/ articles/integration.htm
THERE’S A COLLECTION OF REALLY TACKY GOLD JEWELRY WAITING FOR YOU ONCE YOU GET MARRIED. 结婚后，还有一批真正的黄金首饰在等你。
Your Chinese parents may be completely Americanized otherwise, but one cultural habit from the old country they can’t let go of is collecting gold jewelry for their daughters’ weddings. We’re not talking tasteful, subtle, delicate pieces. We’re talking blingy, 24K pieces with dragon and flower motifs and big-ass rubies. We’re talking the kind of jewelry that doesn’t go with anything. Except the super uncomfortable red qipao dress with gold embroidery that you’re not looking forward to wearing at your Big Fat Chinese Wedding banquet.
Learning the Local Language Can Help Immigrants Integrate Into Their New Home
否则，你的中国父母可能完全是美国化的，但是 他们不能放过的老国家的一种文化习惯是为女 儿的婚礼收集黄金首饰。我们不是在讲雅致，微 妙，细腻的作品。我们说的是b，的，有24K块 的龙花图案和大红宝石。我们正在谈论那种不 配合任何东西的珠宝。除了超级不舒服的红色旗 袍，金色的刺绣，你不期待在你的大胖中国婚礼 宴会穿着。
http://www.omniglot.com/language/ articles/integration.htm
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THERE IS A DIFFERENCE BETWEEN THE PROCESS OF GETTING MEDICAL HELP IN AMERICA AND CHINA. 在美国和中国获得医疗帮助的过程有所不同。
Feel ill
Feel ill
Go to hospital
Make an appointment with family doctor
Register Go to different department
Go to hospital to see the doctor Get medicine list
Pay a fee Go to drugstore Get medicine in hospital
How to visit a doctor in China hospital 46
MFA GRAPHIC DESIGN THESIS PROJECT
Wait for hospital bill
http://www.foreignercn.com
IN AMERICA, YOUR PUBLIC SCHOOL DISTRICT IS DETERMINED BY WHERE YOU LIVE. 在美国，你的公立学校是由你住的地方决 定的。
School choice options available to parents have increased dramatically in recent years. There’s a growing national sentiment that promoting competition in public education may spur schools to improve and that parents who invest energy in choosing a school will continue to be involved in their child’s education.
为家长提供的学校选择方案近年来有了显着的增 长。越来越多的民族情绪，促进公立教育的竞 争，可能会促进学校的改善，而在选择学校方面 投入精力的家长将继续参与其子女的教育。
How much choice do parents have? It depends. The amount of choice varies from one school district to another, and varies from state to state. In most instances, it depends on supply and demand, and schools that are well regarded are generally in high demand. So if parents are hoping to transfer your child to a popular school outside your home district, or a popular charter or magnet school, parents may find it difficult.
父母有多少选择？这取决于。选择的数量因学区 而异，因州而异。在大多数情况下，这取决于 供求关系，受到好评的学校通常需求量很大。因 此，如果家长希望将您的孩子转移到您所在地区 以外的流行学校，或者是一个流行的包机或磁铁 学校，家长可能会觉得很困难。
Generally, parents’ first option is their neighborhood school. Each public school district sets up its own rules and boundaries for each school in the district, so it is best to check with house local district to find out which school your child will be assigned to, and what the rules are for attending charter schools, magnet schools, or other schools within or outside your local district. Be aware that school districts sometimes change the neighborhood boundaries for schools to balance enrollment, so don’t assume that if you move in across the street from a school that your child will automatically go to that school.
一般来说，父母的第一选择是他们的邻里学校。 每个公立学区都为自己的学校制定了自己的规则 和边界，所以最好是与当地的当地学区联系，找 出你的孩子将被分配到哪个学校，参加特许学校 的规则是什么，磁铁学校，或您所在地区内外的 其他学校。请注意，学区有时会改变学校的邻里 边界，以平衡招生，所以不要以为如果你在学校 对面的街道上移动，你的孩子就会自动去学校。
In China, the situation is same. But parents could have other opportunity. If parents want children to go a school that it is
在中国，情况是一样的。但是，父母可以有其他 的机会。如果家长想要孩子去学校，而不是在他 们的生活区，他们会去额外的转移费用的学校。
not around their living area, they would go to that school with extra transfer fee. School choices: what are your options?
https://u.osu.edu/zhang.4921/ most-difficult-problems-for-chinesestudents
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02_02 TARGET AUDIENCE 目标客户
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MFA GRAPHIC DESIGN THESIS PROJECT
Young Chinese Family
年轻的中国家庭
From the beginning of this project, I have followed a select group of young adult Chinese immigrants. They are newly setting in the Bay Area. During this transition, they have encountered a lot of challenges, which including questions about insurance coverage, school choice and cultural difference . They represent my target audience closely, which focus on young Chinese families who are living in America.
从这个项目开始，我就关注着一群年轻的成年华 人移民家庭。他们刚居住到湾区地区。在这个转 变生活的过程中，他们遇到了很多挑战，包括保 险覆盖面的问题，他们计划家庭时的学校选择以 及一般的日常文化。他们代表了我的目标受众， 重点关注居住在美国的年轻中国家庭。
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02_03 STRATEGY 战略
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MFA GRAPHIC DESIGN THESIS PROJECT
STRATEGY CHART 战略图表
Helping young Chinese families who face language and communication problems when they are expecting or have children that are age 0-5 years old
01
02
03
First, Because of the different medical
Second, Chinese parents find it hard
Because of different child-rearing
systems in China and America, Chinese
to choose a school for their children.
practices in China, Chinese parents
parents find it hard to communicate with
find it hard to assimilate into
doctors and medical institutions.
American practices of parenting.
Red Lantern Families is helping Chinese parents for those problems.
01
02
03
First, we provide basic ways to
Second, provide basic information
Third, provide American child-
communicate with doctors, and provide
about schools and school districts for
rearing etiquette for Chinese
basic information about medical
Chinese families.
families. Give some tips to Chinese
institution and services.
families to assimilate into America.
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02_04 GOAL 目标
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MFA GRAPHIC DESIGN THESIS PROJECT
HELPING YOUNG CHINESE FAMILIES AND PARENTS IN SAN FRANCISCO 帮助在旧金山的中 国的年轻父母
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02_05 DELIVERABLE 产品
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MFA GRAPHIC DESIGN THESIS PROJECT
GUIDEBOOK SET 指南书 ／ 套组
Guidebook 1
指南书第一册
This deliverable gives general information about medical institution systems and services, for example, providing basic ways to communicate with doctors.
这个可产品提供了关于医疗机构系统和服务 的一般信息，例如，提供与医生沟通的基本 方法。
Guidebook 2
指南书第二册
This deliverable gives general information about the school system in America. For example, providing the international schools that offer Chinese language instruction.
这个产品给出了关于美国学校系统的一般信 息。例如，提供提供中文教学的国际学校。
Guidebook 3
指南书第三册
This deliverable compares the differences in child-rearing practices between China and America to help Chinese families assimilate.
这个产品比较了中美之间在抚养子女方面的 差异，以帮助中国家庭同化。
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BOOKLET SET 小册子／ 套组
These three easy-to-carry booklets help people to quickly providing a lot of useful tips in the moment.
这三本易于携带的小册子可帮助人们快速 浏览医疗，学校选择和文化挑战，并为此 提供许多有用的技巧。
Booklet 1
小册子第一册
How to talk to your doctor Booklet 1 gives general communication norms immediately usable for speaking with doctors in healthcare contexts.
如何与你的医生交谈 小册子1给出了一般的沟通规范，可以立即 用于与与医生交谈或在医疗环境中的简单 交谈。
Booklet 2
小册子第二册
How to find a school Booklet 2 gives you important details to be considered, when making school choices.
如何找到一所学校 在选择学校时，小册子2提供了重要的细 节帮助。
Booklet 3
小册子第三册
How to understand the culture Booklet 3 gives information about some possible culturally embarrassing satiations to navigate or avoid in daily life.
如何理解文化 小册子3给出了在日常生活中指南或为华 人避免一些可能的文化尴尬饱食的信息。
navigate medical, school choice and culture challenges,
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WEBSITE 网页
Red Lantern Families website links people to the real world and offers different on line resources. Such as insurance planning and school websites to suit individual families. When people become part of the new culture, this online community gives opportunities with other local parents.
红灯笼家庭网站链接到现实世界的人们，并提 供不同的在线资源。如保险规划和学校网站， 以适应个人家庭。 当人们成为新文化的一部分时，这个在线社区 会给其他当地的父母提供机会一起交流和参与 起来。
APP 手机应用程序
This app helps people easily join different workshops and events. Provide workshop times and locations. It also offers information about creating their own family workshops.
这个程序可以帮助人们轻松加入不同的研讨会 和活动提供工作时间和地点。它还提供了有关 创建自己的家庭作坊的信息。
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叁 CHAPTER THREE
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第 三 章
IDENTITY & DEVELOPMENT 持续与发展
CHAPTER3 IDENTITY & DEVELOPMENT
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03_01 BRAND DEVELOPMENT 品牌发展
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LOGO 标志
Logo sketches
标志素描
The red lantern in the logo represents Chinese families
标志中的红灯代表中国家庭，因为红灯是中国 的明显标志，红色代表中国的幸福。为了满足 居住在美国的年轻中国父母。我用灯笼代表中 国文化。春节过后，人们在中国和旧金山的树 上挂着许多红灯笼。
because the red lantern is a clear mark of China, and the red represents happiness in China. To content young Chinese parents living in America. I used a lantern because it represents Chinese culture. When the Chinese New Year comes, people hang many red lanterns on the trees in China as well as in San Francisco.
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Red Lantern Families
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LOGO COMPONENT 标志的组成 The brand logo consists of a traditional lantern element and words. It shows the organization’s vision and represents the
品牌标识由传统的灯笼元素和文字组成。它显 示了组织的愿景，代表了品牌名称。
brand name.
LOGO ANATOMY 标志的解剖 We use “Corbel” typeface for the words, with the lantern element above. We blend them well.
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上面的灯笼元素，我们使用“Corbel”字样。我 们很好地融合在一起
+
Red Lantern Families
Red Lantern Families
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03_02 VISUAL STANDERS 视觉结构
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COLOR SYSTEM 颜色系统
R: 249
C: 2
R: 249
C: 5
R: 255
C: 5
R: 255
C: 0
G: 245
M: 1
G: 245
M: 7
G: 213
M: 7
G: 185
M: 33
B: 216
Y: 17
B: 216
Y: 10
B: 103
Y: 10
B: 162
Y: 31
K: 0
K: 0
K: 0
K: 0
R: 238
C: 2
R: 217
C: 10
R: 237
C: 1
R: 247
C: 0
G: 116
M:68
G: 89
M:79
G: 83
M:83
G:148
M:49
B: 103
Y: 56
B: 42
Y: 97
B: 75
Y: 72
B: 28
Y: 99
K: 0
K: 1
R: 125
C: 26
R: 216
C: 15
G: 45
M:92
G:165
M:36
B: 22
Y: 100
B: 99
Y: 70
K: 23
K: 6
K: 0
R: 159
C: 42
R: 42
C: 96
R: 58
C: 69
G: 161
M: 25
G: 58
M: 87
G: 58
M: 63
B: 51
Y: 100
B: 110
Y: 29
B: 60
Y: 59
K: 3
K: 0
K: 16
K: 51
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BRAND TYPOGRAPHY 商标文字
Typeface 01 Corbel
Corbel Family
68
Corbel Bold
Corbel Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz
Corbel Regular
Corbel Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz
MFA GRAPHIC DESIGN THESIS PROJECT
Typographic
Paragraph A
HEADLINE
HEADLINE
Corbel Bold (All Caps)
Two Color
Subtitle
副标题
Corbel Bold
Libian SC
The Patient Protection and Affordable Care Act (PPACA), commonly referred to as the Affordable Care Act or ‘Obamacare’ was signed into federal law on March 23, 2010. It represents one of the most significant regulatory overhauls of the United States’ healthcare system since the passage of the Medicare and Medicaid Act in 1965. It also represents one of the most divisive political struggles in the U.S. and is frequently misunderstood – both by the media and by individuals. All politics aside, as many as five million foreigners visit the U.S. every month of the year and those foreign visitors are now affected by the healthcare changes here at home. In January 2014, nearly everyone in the U.S. is required to obtain health insurance or pay a tax penalty. While the individual mandate is designed to ensure that everyone in the U.S. has health insurance, the insurance needs for foreign visitors has not changed – foreign visitors to the U.S. should have travel insurance with coverage for emergency medical emergencies and evacuations. If you have friends and family visiting for the holidays, or you’re a non-U.S. citizen planning a trip to the United States, you should understand the following facts before visiting the United States. Corbel Regular 8/12 Tracking+25
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Typeface 02 Libian SC
Libian SC Family
Libian SC ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz
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标题
Hannotate SC
标题
Paragraph B
Two Color
病人保护和支付得起的医疗法（PPACA），通 常被称为支付得起的医疗法或“Obamacare” 签署联邦法律在2010年3月23日。它代表了一 个美国的医疗保健系统最重要的监管改革以 来，医疗保险和医疗补助法案1965通道。它也 代表了美国最分裂的政治斗争之一，经常被媒 体和个人误解。
撇开政治不谈，每年有多达五百万名外国人访 问美国，而这些外国游客现在受到国内医疗保 健的影响。2014一月，美国几乎所有人都必须 获得医疗保险或缴纳税款。而个人的任务是确 保在美国每个人都有健康保险，保险需求的外 国游客没有改变外国游客到美国应与急救医疗 应急和人员疏散范围有旅游保险.
如果你有朋友和家人去度假，或者你是一个非 美国公民计划到美国旅行，你应该访问美国之 前了解以下事实。
Hanzipen SC 7/12 Tracking+25
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03_03 DELIVERABLES DEVELOPMENT 成果的发展
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GUIDEBOOK DEVELOPMENT 指南书发展
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Guidebook Summarization
FPO
FPO
Does the health insurance plan cover me if I travel?
没有健康保险计划覆盖我的旅行吗？
Some plans have provider networks that are based on where
一些计划都是基于你所居住的地方的供应商网络。如果你旅
you live. If you travel outside of that area, you are typically not covered by your health insurance plan. However, most
行到区外，你通常不会覆盖你的健康保险计划。然而，我们
of our plans include access to the BlueCard®and BlueCard
以覆盖几乎任何地方你去在美国和世界各地的200个国家。
FPO
FPO
的大部分计划包括访问的蓝卡®和蓝卡全球®；因此，你可
Worldwide®; therefore, you may be covered almost anywhere you travel to in the United States and in 200
Are prescription drugs covered under my health insurance plan?
没有健康保险计划覆盖我的旅行吗？
Prescription medication coverage varies by plan. Some of our plans require that you pay a copayment depending on
行到区外，你通常不会覆盖你的健康保险计划。然而，我们
the type of drug purchased, and we will pay the rest of the
以覆盖几乎任何地方你去在美国和世界各地的200个国家。
一些计划都是基于你所居住的地方的供应商网络。如果你旅 的大部分计划包括访问的蓝卡®和蓝卡全球®；因此，你可
cost. Other health plans require that you must first meet your deductible before anything is paid.
countries around the world.
没有健康保险计划覆盖的服务，对我来说是重要吗？
Does the health insurance plan cover services that are important to me?
你必须决定什么样的服务对你来说是重要的，如预防保健和 生育保险。一些计划不包括这些类型的服务；因此，您可能
Most drugs have a formulary, or list of drugs, that the plan covers. Find out if your medication is covered with a Blue Cross health insurance plan.
没有健康保险计划覆盖的服务，对我来说是重要吗？
Does BCBSLA offer guidance to help me understand and determine my health coverage needs and selecting a plan for my family and me?
需要考虑计划如蓝色马克斯，包括预防服务的覆盖范围，以
You must decide what services are important to you, such as preventive care and maternity coverage. Some plans do not cover these types of services; therefore, you may want to consider plans such as Blue Max that includes coverage
需要考虑计划如蓝色马克斯，包括预防服务的覆盖范围，以
for preventive services, as well as labor and delivery if you are planning a family.
没有健康保险计划覆盖我的家庭吗？ 确定购买家庭保险，不单仅覆盖只为你如果你需要覆盖你的
Yes. AskBlue™ is a personalized guide to healthcare coverage options. It will help you understand your needs and will suggest a plan family that will fit your needs and
Does the health insurance plan cover my family?
家人现在或在不久的将来。
fall within your budget.
及分娩如果你正在规划一个家庭 。
你必须决定什么样的服务对你来说是重要的，如预防保健和 生育保险。一些计划不包括这些类型的服务；因此，您可能 及分娩如果你正在规划一个家庭 。
没有健康保险计划覆盖我的家庭吗？ 确定购买家庭保险，不单仅覆盖只为你如果你需要覆盖你的 家人现在或在不久的将来。
Make sure to purchase family coverage and not single-only coverage just for you if you need coverage for your family now or in the near future. Does the plan work with a health savings account (HSA)? Some high-deductible health insurance plans, such as our BlueSaver®, work with tax-favored health savings accounts that can be used to pay for certain qualified medical expenses. With our BlueSaver® coverage and an HSA established in a financial institution, your catastrophic needs are covered while you build a financial cushion for your later medical needs.
没有计划的工作与健康储蓄账户（HSA）
没有计划的工作与健康储蓄账户（HSA）
一些高免赔额的医疗保险计划，如我们的bluesaver®，与
一些高免赔额的医疗保险计划，如我们的bluesaver®，与
税收优惠的健康储蓄账户，可以用于支付一定的医疗费
税收优惠的健康储蓄账户，可以用于支付一定的医疗费
用。我们的bluesaver®覆盖和金融机构建立了HSA，你的灾
用。我们的bluesaver®覆盖和金融机构建立了HSA，你的灾
难性需求的覆盖，而你以后的医疗需要建立一个金融垫。
难性需求的覆盖，而你以后的医疗需要建立一个金融垫。
CHAPTER TWO HEALTH CARE IN AMERICA
03 FPO
MEDICAL APPOINTMENTS
预约门诊
02
03
Physicals
体检
Who to Call?
打电话给谁
Generally you should go to the doctor for a physical once a year. During this appointment, your doctor will make sure you are not ill, and will give you immunizations, and/or treat existing conditions.
一般来说，你应该每年去看一次医生。在这个约会，你
如果你有特定的健康问题，你会希望看到有人专门在该
Find a doctor that you like and trust. It is important to establish a good relationship with your doctor so you feel comfortable discussing all your health needs. You should continue to go to the same doctor every time, if possible. This way they will know more about your past health history and can better help you with future health goals and issues.
系与你的医生，所以你觉得很舒服，讨论你的健康需求。如
If you have specific health concerns, you’ll want to see someone who specializes in that area. You may need to get a referral from your primary care doctor before seeing a specialist, depending on your insurance. Here is a list of different types of doctors that you may want to see.
的医生会确定你是不是病了，会给你的免疫能力，和/ 或治疗存在的条件。 找一个你喜欢和信任的医生。重要的是要建立一个良好的关 果可能的话，你应该每次都去同一个医生。通过这种方式， 他们会更多地了解你过去的健康史，并能更好地帮助你与未 来的健康目标和问题。
Audiologist: Hearing Allergist: Allergies Andrologists and urologists: Male reproductive system Dermatologist: Skin ENT Specialist or Otolaryngologists: Ear, nose, and throat Family Practitioner: General doctor, physicals Gynecologist: Female reproductive system Internist: Adult internal disease treatment and prevention, general practitioner Psychiatrist: Mental health
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MFA GRAPHIC DESIGN THESIS PROJECT
地区。你可能需要得到你的初级保健医生转诊前，见专 家，这取决于你的保险。以下是你可能想看到的不同 类型医生的列表。 听力：听力 过敏症：过敏 男性科和泌尿科：男性生殖系统 皮肤：皮肤部门 耳鼻喉专科、耳鼻喉：耳、鼻、 家庭医生：一般医生，体检 女性生殖系统 内科医生：成人内科疾病的预防和治疗，全科医生 心理健康
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Illustration Design Step 1
Step 2
Step 3
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BOOKLET DEVELOPMENT 手册发展
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BOOKLET SKETCH 手册手绘稿
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PRELIMINARY BOOKLET COVERS 初期封面
HOW TO TALK TO YOUR DOCTOR
HOW TO FIND SCHOOL IN AMERICA
如何与你的医生对话
如何在美国找学校
HOW TO UNDERSTAND THE CULTURE 如何理解美国文化
Fei Peng
Fei Peng
Fei Peng
www.redlanternfamilies.com
www.redlanternfamilies.com
www.redlanternfamilies.com
How To Talk To Your Doctor
How To Find A School
How To Understand The Culture
Booklet 1 gives general communication
Booklet 2 gives you important details
Booklet 3 gives information
norms immediately usable for speaking
to be considered, when making
about some possible culturally
with doctors in healthcare contexts.
school choices.
embarrassing satiations to navigate or avoid in daily life.
如何与你的医生交谈 小册子1给出了一般的沟通规范， 可以立即用于与与医生交谈或在医 疗环境中的简单交谈。
如何找到一所学校 在选择学校时，小册子2提供了 重要的细节帮助。
如何理解文化 小册子3给出了在日常生活中指 南或为华人避免一些可能的文 化尴尬饱食的信息。
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Chinese Pen Brush Design For Booklet Cover
HOW TO TALK TO YOUR DOCTOR
壹
如 何 与 你 的 医 生 对 话
RED LANTERN FAMILIES
1
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贰
RED LANTERN FAMILIES
1
如 何 在 美 国 找 学 校
HOW TO UNDERSTAND THE CULTURE
HOW TO FIND SCHOOL INAMERICA
HOW TO TALK TO YOUR DOCTOR
壹
如 何 与 你 的 医 生 对 话
叁
RED LANTERN FAMILIES
1
如 何 理 解 美 国 文 化
RED LANTERN FAMILIES
1
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BOOKLET LAYOUT 手册初稿
TABLE OF CONTENTS
FPO
目录 HOW TO TALK TO YOUR DOCTOR
01
01
How to Get a Quick Appointment With a Doctor
01_01
Call Your Personal Physician's Office
01_04
Provide a brief but detailed description of your symptoms
01_05
Ask for a referral
01_06
Thank your doctor’s staff
01_02
01_03
Email your doctor
Speak to the manager or head nurse
01_01
HOW TO GET A QUICK APPOINTMENT WITH A DOCTOR
如何快速预约你的医生
If you are sick or have a medical condition that requires a doctor’s attention quickly, you may find it difficult to
另一个医生，你可以很快得到医生的预约
如果你生病或有医疗条件，要求医生的注意，很快，你会发现很难 得到预约。医生常常很忙，通常只能看到预定的患者或那些严重疾 病或受伤。但通过调用你的医生，考虑替代品如走门诊，急救室或
Call your personal physician’s office. Most Accept people what woul prefer to see their personal physician in theare event of illi flexible or injury. Your doctor knows you and your medical histo you get an a
and may provide a sense of ease. Before you consider o 接受调度程序 ways to seek treatment, call your doctor’s 生，谁可以帮 office first to they can accommodate you.
It is possible reserved for be able to se
打电话给你的私人医生办公室。大多数人在发生疾病或受伤时
看到他们的私人医生。您的医生知道您和您的病史，并可能提
松的感觉。在考虑其他方法寻求治疗之前，请先打电话给您的
get an appointment. Doctors are often very busy and can usually only see-scheduled patients or those with serious
办公室，看看他们是否可以容纳您。
seen by som
医生有可能会
conditions or injuries. But by calling your doctor and
您的具体医生
considering alternatives such as a walk-clinic, emergency room or another doctor, you may be able to get a doctor’s appointment quickly
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Provide a brief but detailed description of your symptoms.
Consider the nature of your complaints, if body function is
If you are having trouble breathing, or with your circulation,
Speak to the manager or head nurse. In many cases, the
When talking to the scheduler, give him a brief and detailed description of your symptoms. This can help him adequately assess the severity of your situation and may help you get into your doctor more easily. He can also
affected, how long it has been bothering you, treatments that you have tried, and any thing that makes it better or worse. Use adjectives such as “sharp,” “throbbing,” “gushing,” or “draining” to describe your symptoms.
you should call 911 or go to the emergency room for immediate attention.
person answering the phone has no authority to make exceptions that could get you in to your doctor quickly. Ask to speak either to the office manager or head nurse, who may be able to fit you into the schedule.
advise you if you need to go to an emergency room for immediate treatment.
考虑您的投诉的性质，如果身体功能受到影响，病情困扰您了多
跟经理或护士的交谈。在许多情况下，接听电话的人没有权力作出
久，您尝试的治疗方法以及使其变得更好或更坏的任何事情。使用
例外，可以让您快速接触您的医生。请问办公室经理或护士，谁
电子邮件地址 and really value the advice your doctor gives you. You c say that you would rather see your doctor You thanmay any nee oth health professional, but don't try to use this as a threat doctor’s ema
提供您的症状的简要但详细的描述。在和调度员交谈时，给他一个
形容词，如“尖锐”，“悸动”，“涌出”或“排出”来描述你的症状。
可能能够适应你的时间。
something to hold over the nurse's head. address at w
如果呼吸困难或感觉呼吸不顺畅，则应拨打911或前往急诊 室立即进行会诊。
简短而详细的描述你的症状。这可以帮助他充分评估你的情况的严
Emailasyour d Explain your situation to the manager or nurse email addres specifically as possible. kindly reque You may want to gently remind the staff remembers th
you have been a patient of the practice for给医生发电子 a long time
尽可能具体说明您的情况给经理或护士。
重程度，并可以帮助你更容易的看到你的医生。他也可以建议你，
给医生发电子
电子邮件地址 你可能想要轻轻地提醒工作人员记得你已经很久以来一直在做
如果你需要去急诊室立即治疗。
种做法，真正重视医生给你的建议。你可以说，你比较愿意见
你的医生而不是其他的卫生专业人员，但不要试图把这作为一 威胁加在护士的头上。
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Keep the email as brief as possible while describing your
Ask for a referral. Doctors will generally work with other
symptoms and the urgency of your situation. Most people won’t read more than one page. 保持电子邮件尽可能简短，同时描述您的症状和您的情况的紧迫
doctors to best serve their patients. If you cannot get in to see your regular doctor, ask the office to refer or suggest another physician.
Thank your doctor’s staff. In either case, if the doctor’s office can or is unable to accommodate you, offer the staff a genuine thank you for their efforts. This can help you in the future if you need an appointment.
性。大多数人不会读多页。
Consider asking for the names of a couple of doctors in the
感谢医生的工作人员。在这两种情况下，如果医生的办公室可以或
event that the referrals are also busy.
无法容纳你，向员工提供一个真正的感谢你的努力。如果你需要预
要求转介医生一般会和其他医生一起工作，以最好地为病 人服务。如果您不能进入自己的医生，请要求办公室参考 或建议另一位医生。 如果中介也很忙，请考虑其他几名医生。
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约，这对你将来会有帮助。
ld tever the scheduler tells you and offer that you
lness in when you can see your doctor, who can help ory appointment. other 序告诉你的任何事情，并提供你可以灵活地看到你的医 o see if 帮助你预约。
e the doctor will have a few “walk-in” slots 时宁愿 r people to be seen at the practice. You may not 提供轻 ee your specific doctor, but you would still be
How to choose?
TABLE OF CONTENTS 目录 HOW TO FIND SCHOOL IN AMERICA
01
01
7 Things You Need to Know About a School
01_01
Relationship Between Teacher and Student
01_05
There Is No Excuse for a School Day with No Recess
01_02
The Early Years: Words, Words, Words
01_06
Teachers Matter
01_03
Math Cannot Be an Afterthought
01_07
It's Not All in the Name
01_04
Don't Focus Too Much on Standardized-Test Scores
的医生
meone that same day.
生，但您仍然会在同一天被其他的医生看到。
址。解释你的情况的紧迫性，并请尽快被视为。 can
her ed to do a little Internet research to find your t oraddress, but now many doctors provide an ail
道路上，著名的大学教育和成功的职业生涯。
作为父母的第二个最重要的决定 - 除了孩子放在在第一位 - 决定让 去参加哪些学校，做出正确的决定，你可以把他们放在终身学习的
Words! ! !
"When I meet great teachers, they are those for whom every 01_02
01_01 In Preschool, the Relationship Between Teacher and Student Is Key.
You want to look for a preschool teacher who is very engaged, Tyre said. Have a conversation with a prospective teacher
The connection between child and teacher is more important
about their current classroom. They should be able to speak about individual students' strengths and weaknesses and be well informed of their background, interests, emotional and
than any curriculum, Tyre said. Think of it this way: your 3- or 4-year-old is accustomed to being surrounded by loving people, their parents and siblings 24/7, and school is their first time spending a large portion of their day away from those people.
academic achievements. You want a teacher who takes great pride in his or her students' progress and is consistently open to their improvement.
which they can be reached for advice.
在学前班，老师和学生之间的关系是关键。
子邮件。如果可以，给你的医生发电子邮件或找到她的
Tyre说，孩子和老师之间的联系比任何课程都重要。以这种方式思考：
址。解释你的情况的紧迫性，并请尽快被视为。 做这
师谈谈他们现在的课堂。他们应该能够谈论个别学生的优点和缺点，
你的3或4岁的孩子习惯于被爱，父母和兄弟姐妹全天候包围，而学校是
并充分了解他们的背景，兴趣，情感和学术成就。你想要一个对自己
他们第一次在大部分时间里离开这些人。
学生进步感到自豪的老师，并且一直乐于改进。。
见到
The second most important decision you will make as a parent — apart from deciding to have the kid in the first place — is deciding which school for them to enroll in.
Teacher is the key
PO
doctor. If you can, email your doctor or find her
去学校前需要知道的7 件事情
Make the right decision and you could put them on a path toward lifelong learning, a prestigious college education and a successful career.
会有几个“步入式”服务，供人们看到。您可能无法看到
ss. Explain the urgency of your situation and est hatto be seen as soon as possible. 子邮件。如果可以，给你的医生发电子邮件或找到她的 e
7 THINGS YOU NEED TO KNOW ABOUT A SCHOOL
你想要找一个非常适合参与的学龄前老师，Tyre说。与一位潜在的老
day is a new day," Tyre told TIME. "They are constantly ready The Early Years: Words, Words, Words for their kids to step up and learn more." Above all, Tyre Your child should be surrounded with words, especially in said, avoid crabby preschool teachers and those who are too the early years, Tyre said. You want to look for books in the authoritarian. "I see it all the time — pre-K teachers who are classroom and be sure the class makes regular visits to the barking orders and being very harsh with kids," she said. "I library. You also want to ensure the teacher sets aside lots don't think that's appropriate." of time for reading, reading instruction and storytelling. In the preschool and kindergarten years, be sure the teacher is providing the building blocks for learning to read. They
早年：词、词、词 你的孩子应该用言语包围，特别是在早年，Tyre说。您想 在课堂上寻找书籍，并确保课程定期访问图书馆。你也想 确保老师留下很多阅读，阅读教学和讲故事的时间。在幼儿 园和幼儿园里，确定老师正在为学习阅读提供积木。他们应 该把重点放在音节上，例如，“B使”呃“的声音”和“这个男孩 有一个大的蓝色的球”。
should focus on syllabication, e.g., "B makes the 'bah' sound" and "the boy had a big blue ball."
一个
Are you ready for test?
I don’t like math!!!
Tyre said parents who pass an antimath sentiment on to their kids hurt their chances of success. In the U.S., parents, kids and even teachers may describe a person as "bad at math," but in other countries where kids perform better in math, if a student is not performing well in math, parents, kids and teachers say he or she needs to work harder. "Math is not a talent; like having a good singing voice, it's a muscle you develop," Tyre said. Be on the lookout for a teacher who expresses a great deal of enthusiasm about math, she said. "You do not want a teacher who is scared of math," she said.
I am not ready for it
01_04 Tyre表示，父母对孩子们的反感的情绪会伤害他们成功的机会。 在美国，父母，孩子乃至老师可能会将一个人描述为“数学不 好”，但在其他国家，如果学生的数学成绩不佳，那么家长，孩 子和老师会说他或她需要更努力工作。 “数学不是一个天赋， 就像有一个很好的歌声，这是你发展的一种关键，”Tyre说。她 正在寻找一位对数学有很大热情的老师。 “你不想要一个害怕 数学的老师，”她说。
Don't Focus Too Much on Standardized-Test Scores
Ideally, a school will teach a rich and complicated curriculum,
Sometimes, good test scores can be an indication that a school is doing a very good job of educating its students, but other times it can be an indication that the school is teaching to the test. Standardized tests only measure about a third
Tyre said, wherein students get a tremendous amount of information, with the test answers embedded throughout.
of the curriculum that should be being taught in the school, which means if the school is only teaching the test material, your child is missing out on a lot.
“理想的情况下，一所学校将教一个丰富和复杂的课程，”Tyre说，
And, she noted, "Test scores going up for one year means nothing, so drop the contest mentality." 学生们可以获得大量的信息，其中包含测试答案。而且，她指出：“ 考试成绩一年没有什么意义，所以放弃比赛的心态。
不要过于注重标准化考试成绩 有时，良好的考试成绩可以表明学校是一个很好的教育学生的工 作，但有时它可以表明学校是教学的考验。标准化考试只测量学 校应该教的课程的三分之一，这意味着如果学校只教测试材料， 你的孩子就错过很多。
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WEBSITE DEVELOPMENT 网页的发展
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Website Red Lantern Families website links people to the real world and offers different on line resources. Such as insurance planning and school websites to suit individual families. When people become part of the new culture, this online community gives opportunities with other local parents.
网页 红灯笼家庭的网页让人们接触到更多的 在线服务，了解真实的世界。比如了解 美国的医疗计划和美国学校的网站有哪 些等。 等人们成文新文化中的一员，这些在线 的交流服务都能给人们带来更多的帮助 和服务。
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WEBSITE WIREFRAME 网页线框
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Navigation
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WEBSITE VISUAL DEVELOPMENT 网页外观发展
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APP DEVELOPMENT 应用程序的发展
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APP SKETCHES 应用程序的手绘稿
This app helps people easily join different workshops and events. Provide workshop times and locations. It also offers information about creating their own family workshops.
这个应用软件帮助人们简单的了解 各种活动和家庭工作室。提供具体 的时间和地址，同时也帮助人们简 历自己的家庭工作室。
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PRELIMINARY APP 初期应用程序
Choose your trusted friends in Facebook We respect your privacy
选择在脸书上你熟悉的朋友。 我们保护你的隐私。
Create your own study group Add your friends in your group
建立你自己的学习小组。 把你的朋友加入你的小组中。
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APP FIRST DRAFT 应用程序的初稿
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03_04 PHOTO DEVELOPMENT 照片的发展
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PHOTO INSPIRATION 照片的灵感
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PHOTO SKETCHES 照片的手绘稿
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EARLY PHOTO STYLE 早期照片的风格
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EARLY PHOTO STYLE 早期照片的风格
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03_05 ICON DEVELOPMENT 图标发展
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ICON SKETCH 手册手绘稿
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03_06 USER FEEDBACK 用户体验
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USER TESTING 用户体验测试 Knowing how the user experienced and get their feedback can help improve my project and know if that really help them. 知道用户们对这款软件的体验能更好的帮助我去进行下一步的计 划和改进。
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Before I looked this pink booklet, I do not I need my family doctor here. 我看这本册子之前，我都不知道我需 要一个家庭医生。
I think Chinese translation needs to be more accurate. 我觉得中文翻译需要更加准确。
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I really like to show app like this form. 我非常喜欢用这种形式展现App.
This app has some logic errors that need to be corrected. App中还有一些需要改正的逻辑错误.
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Let’s Do It I went to my school and my friend’s house to visit many Chinese people for user testing. Most Chinese people were interested in doing the booklets testing and playing the app. They learned some tips about seeing the doctor here and how to find school. They said some tips were very helpful that they never thought before. They gave me lots of feedbacks and suggestions. I was inspired by their problems in their life that I never met before.
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我去我的学校采访了我的中国朋友和同学 们，让他们帮助我做软件的测试。大部分的 中国朋友对这个小册子和软件非常的感兴 趣，他们开始测试和玩。他们给了我很多有 用的建议和小提示，也告诉了很多我之前不 知道的生活中的问题。
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Danica & Josh 刘丹和赵师洋
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Michelle & Rex 唐梦爽和龚铭政
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肆 CHAPTER FOUR
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第 四 章
FINAL WORK 最后的成品
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04_01 GUIDEBOOK SET 指南书套装
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GUIDEBOOK SET 指南书套装 Guidebook 1 This deliverable gives general information about medical institution systems and services, for example, providing basic ways to communicate with doctors.
Guidebook 2 This deliverable gives general information about the school system in America. For example, providing the international schools that offer Chinese language instruction.
Guidebook 3 This deliverable compares the differences in child-rearing practices between China and America to help Chinese families assimilate.
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04_02 BOOKLET SET 手册套装
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BOOKLET SET 手册套装
These three easy-to-carry booklets help people to quickly navigate medical, school choice and culture challenges, providing a lot of useful tips in the moment.
Booklet 1 How to talk to your doctor Booklet 1 gives general communication norms immediately usable for speaking with doctors in healthcare contexts.
Booklet 2 How to find a school Booklet 2 gives you important details to be considered, when making school choices.
Booklet 3 How to understand the culture Booklet 3 gives information about some possible culturally embarrassing satiations to navigate or avoid in daily life.
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04_03 MOBILE APP 手机应用程序
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APP 应用程序 This app helps people easily join different workshops and events. Provide workshop times and locations. It also offers information about creating their own family workshops.
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04_04 ICON FAMILY 标志家庭
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04_05 WEBSITE 网页
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THE FUTURE 未来
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In the future Red Lantern Families plans on growing and developing more services. There are many Chinese families who live in America, and I aim to spread Red Lantern Families in different states. Also, I would like to make my guidebook available online on several Chinese websites to prepare more people moving to America. Red Lantern Families hope to help many Chinese families in America.
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伍 CHAPTER FIVE
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第 五 章
RESOURCES 资料
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RESOURCES 资料
Books / Magazines / Website 书籍 ／ 杂志 ／ 网页 6 Things Foreign Visitors Need to Know Before Visiting the United States Travel Insurance Coverage Guide by: www.travelinsurancereview.net
Understanding Health Insurance Healthcare In The USA by: www.immihelp.com
Making Medical Appointments Sutter Health by: Megan Brown, public health education interns Nicole Aguirre, public health education interns
Six Tips for a Smooth Doctor’s Visit 6 Tips for a Smooth Doctor’s Visit Doctor appointments shouldn’t be a pain; navigate them like a pro By: Laura McMullen, Staff Writer | April 24, 2013
6 Key Steps of a Successful Medical Billing Process 6 Key Steps of a Successful Medical Billing Process by: Harold Gibson on Tue, Jan 13, 2015
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How Did “911” Become The Emergency Call Number In North America? How Did “911” Become The Emergency Call Number In North America? by: Sara Stone on July 7, 2014
How Chinese Parents Select Schools for their Children Edu Global China by: EduGlobal Blog
Considering Your Child’s Requirements Choosing A School: Considering Your Child’s Needs by: GreatSchools Staff | March 9, 2016
How to Choose a School PBS Parents by: http://www.pbs.org
What They Learn in First Grade What Your Kid Will Learn in First Grade Doctor appointments shouldn’t be a pain; navigate them like a pro By: Mary Harvey
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Different Education System Chinese Education System Vs. U.S Education System by: TutorMing China Expats & Culture Blog Angela Fang | June 03, 2016 |
American And Chinese Parenting Styles Outreach & Connections » News (International Accents) by: This article is from China Daily.
Understanding A Different Culture Reach Out.com by: https://au.reachout.com/articles/
Differences Between Chinese And American Culture Seven Differences between Chinese and American Culture Doctor appointments shouldn’t be a pain; navigate them like a pro By: By Jude Tan | May 5th, 2015|Articles, Job Search, Life in China
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How to Get a Quick Appointment With a Doctor Wiki How to Get a Quick Appointment With a Doctor by: Shari Forschen, N.P. / Nurse Practitioner
How to find school in America 7 Things You Need to Know About a School (Before You Enroll Your Kid) by: Kayla Webley / Wednesday, Aug. 24, 2011
The Cultural is differences between China and the US. Understanding A Different Culture by: https://au.reachout.com
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THANK YOU 谢谢
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My Family
我的家庭
To my family, I could have never done this without your support and love. To my Dad and Mom, whenever I want to give up, I will think of your encourage smile and hug that let me go forward. To my husband, thank you for being my side, thank you for you love and support.
致我的家人们，没有你们对我的支持和爱， 我无法完成这个主题。致我的父母，谢谢你 们给我的鼓励，特别是在我想放弃的时候， 谢谢你们那些温暖的拥抱让我奋力向前。致 我的丈夫，谢谢你一直站在我身边，给我爱 和支持。
My Professors
我的教授们
Thanks for your guidance, which I have learned how to achieve my goal. Thank you for pushing me so hard that I have improved a lot. For that, thank you – Phillip Hamlett, Carolina De Bartolo, Wioleta Kaminska, Mary Scott, Brian Minards, Hunter Wimmer, Stanley Zienka, and David Hake.
My Friends To my friends, thank you for checking up on me, inspiring me and staying with me.
谢谢你们给我的正确指导，让我学习到了很 多并且达到了我最终的目标。谢谢你们给我 努力的支持让我不停的前进。谢谢以下教 授，排名不分前后用。Phillip Hamlett, Carolina De Bartolo, Wioleta Kaminska, Mary Scott, Brian Minards, Hunter Wimmer, Stanley Zienka, and David Hake.
我的朋友 致我的朋友们，谢谢你们鼓励我在我身边一 直给我灵感和力量。感谢你们在我身边。
CHAPTER5 RESOURCE
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Hello / 你好 CONTACT Fei (Faye) Peng TELEPHONE 415-425-7456 EMAIL faye0315@gmail.com WEBSITE www.redlanternfamilies.com
SCHOOL Academy of Art University Graduate School of Graphic Design
INSTRUCTORS Phillip Hamlett, Carolina De Bartolo, Wioleta Kaminska, Mary Scott
BOOK BINDERY Blurb.com TITLE OF BOOK Red Lantern Families COVER STOCK Proline Uncoated #100 FONTS Corbel, Hannotate SOFTWARE Adobe Creative Cloud
@2018 All Right Reserved No part of this publication can be reproduced without expressed permission form Fei (Faye) Peng.
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WWW.REDLANTERNFAMILIES.COM
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MFA GRAPHIC DESIGN THESIS PROJECT