FCCA Cruise Conference Program ~ 2011 Puerto Rico

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Be one with awestruck. Be one with lush rainforests. Be one with this Hemisphere’s largest barrier reef. As one of the last unspoiled places on earth, you’ll feel an intimate connection to authentic experiences in Belize. All this just a two-hour flight from the U.S., in the only English-speaking country of Central America.

Call 800-624-0686 or visit TravelBelize.org/fcca. And just be, in Belize.

M O T H E R NA T U R E’S BEST KE PT SECRET

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GET A CLOSER VIEW Even before you set foot ashore, you realize how truly extraordinary Dominican Republic is. The arrival of the cruise ship to any of the three world-class harbors: Santo Domingo, La Romana or Samanรก, is nothing short of spectacular, with views of the impressive mountain landscape, wonderful marine life and other splendid sights as you travel through. Sail to the Dominican Republic.

The adventure of your dreams is closer than you think.

GoDominicanRepublic.com

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CROW N BA Y ST. TH O M AS

W ES T IN DI AN

CO MPAN Y ST. TH OM AS

FR ED ER IKST ST. CROI X

ED

Y DO CK GA LLOWS BA ST. CROI X

A GREAT CRUISE STARTS WITH A GREAT PORT. OR FOUR. Head toward a cruise destination both you and your passengers will appreciate. The four ports of the U.S. Virgin Islands offer well-established cruise destinations with newly renovated and fully appointed facilities.

Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns offer all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

800.372.USVI Š2011 United States Virgin Islands Department of Tourism.

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Ta b l e o f C o n t e n t s Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Message from the Governor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Conference Workshops

• Session One - Tuesday, October 4th . . . . . . . . . . . . . . . . . . . . . . . . . . 19 • Session Two - Wednesday, October 5th . . . . . . . . . . . . . . . . . . . . . . . . 21 • Session Three - Thursday, October 6th . . . . . . . . . . . . . . . . . . . . . . . . . 23

Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Spotlight on Puerto Rico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Florida-Caribbean Cruise Association

11200 Pines Blvd., Suite 201 Pembroke Pines, Florida 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 E-mail: info@f-cca.com • Website: www.f-cca.com

Qualifications of Exhibitor/Attendee FCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the event. Eligibility is generally limited to persons or firms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants who have not previously exhibited at/attended the event may be required to submit a description of the nature of their business and/or the item to be exhibited.

The FCCA reserves the right in its absolute discretion to exclude or remove any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other exhibitors and/or attendees and the FCCA may exercise such right with any in anyway employee, agent or permitted contractor of the exhibitor/attendee or otherwise connected or associated with the Exhibitor/Attendee.

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Message from the FCCA

Michele M. Paige

Kevin Sheehan

President, Florida-Caribbean Cruise Association

CEO, Norwegian Cruise Line / FCCA Chairman

“Two are better than one, because they have a good return for their work: If one falls down, his friend can help him up. But pity the man who falls and has no one to help him up! Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.” – King Solomon We are all familiar with the adage of strength in numbers. This especially holds true in business, where we constantly rely on partners for ideas, support, knowledge, contacts and more. Whether we want to expand or need a helping hand, a business partner is usually whom we go to.

Yet it is not the easiest task to find a knowledgeable and reliable partner who knows the inside and out of the industry in which we work and who can help us accomplish our goals. The right resources and partners can be difficult to seek out. But this is one of the main reasons and functions of the FCCA: to help our members and partners in the private and public sectors develop cooperative and beneficial business relationships with our member cruise line executives and actualize our wealth of resources, information, experience and know-how.

This is one of the main focuses that you will witness during the next few days at our 18th annual Conference & Trade Show. Its balance between business sessions, social functions and the trade show, coupled with the attendance of almost a hundred cruise executives, representatives from destinations’ tourism ministries and over a thousand players from all facets of the industry, creates the perfect forum for the exchange of information and industry trends, sharing of ideas and cultivation of valuable business relationships.

Beyond providing all of that, the Conference really epitomizes what the FCCA Platinum and Associate Membership offers, as this is just one of many events with the same goals in mind, along with our year-round projects and publications to ease and promote communications between our partners and cruise line executives.

So prepare yourselves to renew worthwhile business relationships or forge new ones while learning about the latest happenings in the industry. Maximize some of the multiple opportunities available at this event to help advance your company, product or destination. But don’t forget to enjoy yourselves and this stunning country.

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Message from the Governor

On behalf of the people of Puerto Rico, I am delighted to extend to all delegates attending the 18th Annual Florida-Caribbean Cruise Association Conference a warm and enthusiastic welcome to our shores. It is a privilege indeed to serve as host to so many friends and partners in this dynamic and vitally important region-wide industry.

This year's meeting finds the Island of Enchantment and its ports of San Juan, Ponce and Mayaguez in the midst of multiple public and private sector initiatives to enhance our standing and offerings as a premier cruise destination.

Those initiatives include a more aggressive and encompassing cruise industry incentives law, in vigor since July of this year, along with the exciting redevelopment plans for the San Juan port area, which are now underway.

Thanks in no small measure to the facilitative role of the FCCA, Puerto Rico and all our partners throughout the region continue to look to the future with confidence, as we grow together. In that spirit, may this year's FCCA Annual Conference be among the best and most productive ones ever.

May each of you thoroughly enjoy your stay in America's Island of Enchantment, and resolve to return again real soon.

Luis G. FortuĂąo

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WELCOME TO A PEOPLE, A PLACE AND AN APPROACH TO LIFE THAT ARE AS UNIQUE AS THEY ARE UNIVERSAL.

VISIT WWW.CAYMANKIND.COM

GRAND CAYMAN CAYMAN BRAC LITTLE CAYMAN A WORLD AWAY. JUST ONE HOUR FROM MIAMI.

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Government Leaders The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference.

Antigua & Barbuda Hon. Herbert John Maginley Minister of Tourism & Civil Aviation & Culture Ministry of Tourism & Civil Aviation & Culture

Colombia María Claudia Lacouture President, Proexport Colombia Ministry of Commerce, Industry and Tourism

Aruba Hon. Otmar E. Oduber Minister of Tourism and Transportation & Labour Affairs Aruba Ministry of Tourism

Costa Rica Lourdes Fernandez Commissioner of Tourism Costa Rica Ministry of Tourism

Bahamas Hon. Vincent Vanderpool-Wallace Minister of Tourism & Aviation Bahamas Ministry of Tourism

Curaçao Hon. Nasser El Hakim Commissioner of Tourism Curaçao Ministry of Tourism

Barbados Hon. George Hutson Minister of International Business & International Transport Ministry of International Business & International Transport

Dominica Hon. Ian Douglas Minister of Tourism and Legal Affairs Ministry of Tourism, Dominica

Belize Hon. Manuel Heredia Jr. Minister of Tourism, Civil Aviation and Culture Ministry of Tourism & Civil Aviation Cayman Islands Hon. W. McKeeva Bush Premier and Minister of Finance, Tourism & Development Ministry of Tourism, Cayman Islands Government

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Dominican Republic Hon. Francisco Javier Garcia Minister of Tourism Ministry of Tourism of the Dominican Republic Jamaica Hon. Edmund Bartlett Minister of Tourism Ministry of Tourism, Jamaica

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Government Leaders Martinique Karine Roy-Camille President Martinique Tourism Authority

José R. Pérez-Riera Secretary of Economic Development & Commerce Puerto Rico Department of Economic Development & Commerce

Mexico Roberto Borge Angulo Governor of the State of Quintana Roo Mexico Government

Saint Lucia Senator the Hon. Allen M. Chastanet Minister of Tourism & Civil Aviation Saint Lucia Ministry of Tourism

Fernando Olivera Rocha Vice Minister of Tourism Operation Ministry of Tourism

St. Eustatius Clyde V. Putten Tourism Minister St. Eustatius Tourism Development Foundation

Puerto Rico Hon. Luis G. Fortuño Governor Government of Puerto Rico

St. Vincent and the Grenadines Hon. Saboto Caesar Minister of Tourism and Industry St. Vincent Ministry of Tourism, Youth & Sports United States Virgin Islands Beverly Nicholson-Doty Commissioner of Tourism USVI Department of Tourism

Jaime López-Díaz Chief Development Officer Puerto Rico Department of Economic Development & Commerce Mario González Lafuente Executive Director Puerto Rico Tourism Company

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Puerto Rico • October 3-7, 2011

Vinson - Corbis

Panama Salomon Shamah Minister of Tourism Panama Tourism Authority

St. Maarten Hon. Theo Heyliger Vice Prime Minister Government of St. Maarten

D D B Travel & Tourism T07014 RCS C 443 247 168 Photos : Denys

Nevis Hon. Joseph Parry Premier Minister & Minister of Tourism Ministry of Tourism, Nevis Island Administration

D D B Travel & Tourism T07014 RCS C 443 247 168 Photos : Denys

Vinson - Corbis

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Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise Guadeloupe Islands Tourist Board (European Office) 23/25, rue du Champ de l’Alouette - 75013 Paris Tél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08 E-mail : infoeurope@lesilesdeguadeloupe.com

www.lesilesdeguadeloupe.com

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FCCA Member Cruise Lines AIDA CRUISES Am Strande 3 d 18055 Rostock, Germany Tel: +49 (0) 381-20 27 06 00 Website: www.aida.de

HOLLAND AMERICA LINE 300 Elliot Avenue West Seattle, WA 98119 Tel: (206) 281-3535 • Fax: (206) 281-0351 Website: www.hollandamerica.com

AZAMARA CLUB CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: 305-539-6000 Website: www.azamaracruises.com

MSC CRUISES (USA) INC. 6750 North Andrews Avenue Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836 Website: www.msccruises.com

CARNIVAL CRUISE LINES 3655 N.W. 87th Ave Miami, FL 33178-2428 Tel: (305) 599-2600 • Fax: (305) 471-4700 Website: www.carnival.com

NORWEGIAN CRUISE LINE 7665 Corporate Center Drive Miami, FL 33126 Tel: (305) 436-4000 • Fax: (305) 436-4120 Website: www.ncl.com

CELEBRITY CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Website: www.celebritycruises.com

P&O CRUISES Richmond House Terminus Terrace Southampton SO14 3PN, UK Website: www.pocruises.com

COSTA CRUISE LINES Venture Corporate Center II 200 South Park Rd, Suite 200 Hollywood, FL 33021-8541 Tel: (954) 266-5600 • Fax: (954) 266-2100 Website: www.costacruises.com

PRINCESS CRUISES 24305 Town Center Drive Santa Clarita, CA 91355 Tel: (661) 753-0000 • Fax: (661) 753-0133 Website: www.princesscruises.com

CUNARD LINE 24305 Town Center Drive Santa Clarita, CA 91355 Tel: (661) 753-0000 • Fax: (661) 753-0133 Website: www.cunard.com

ROYAL CARIBBEAN INTERNATIONAL 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

DISNEY CRUISE LINE P.O. Box 10210 Lake Buena Vista, FL 32830-0210 Tel: (407) 566-3500 • Fax: (407) 566-3751 Website: www.disneycruise.com

SEABOURN 300 Elliott Avenue West Seattle, WA 98119 Phone: (866) 755-5619 Website: www.seabourn.com

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Cruise Executive Listing Micky Arison, Chairman & CEO David Candib, Director, Port & Destination Development Thomas Dow, Vice President, Public Affairs Giora Israel, Sr. Vice President, Port & Destination Development Jose Negron, Director, Port Operations Carlos Torres de Navarra, Sr. Director, Port & Destination Development

Ivon De La Torres, Manager, Food & Beverage Purchasing Jennifer Marmanillo, Manager, Itinerary Planning Michelle Moraga, Product Development Manager Colin Murphy, Vice President, Destination & Strategic Development Steve Riester, Vice President, Revenue Management Joanne Salzedo, Director, Shore Excursion Product Development Kevin Sheehan, Chief Executive Officer, FCCA Chairman Svein Sleipnes, Sr. Vice President, Marine Operations

Carnival Cruise Lines

Princess Cruises

Gustavo Antorcha, Sr. Vice President, Guest Commerce Gordon Buck, Vice President, Caribbean Relations Gerald Cahill, President & CEO Amilcar Cascais, Vice President, Tour Operations Erika Tache, Product Development Supervisor Andy Landsberger, Product Manager Tracey Stuart-McLaughlin, Product Manager Terry Thornton, Sr. Vice President, Itinerary Development and Revenue Planning Domenico Tringale, Vice President, Port Operations

Donna Barnett, Port Operations Specialist Malisa Dean, Port Operations Budget Analyst Lisa Jensen, Manager, Caribbean & Atlantic Shore Operations Crystal Morgan, Director, Market Planning, Deployment & Itineraries Stephen Nielsen, Vice President, Caribbean & Atlantic Shore Operations Chris Roberts, Shore Excursion Specialist Jan Swartz, Executive Vice President, Sales, Marketing & Customer Service

Carnival Corporation

Carnival UK Alister Butcher, Risk Manager Julia Stocia, Shore Excursions Executive

Celebrity Cruises Dan Hanrahan, President & CEO

Disney Cruise Line Russell Daya, Director, Marine, Port, Security Operations & Maritime Affairs Larry Stauffer, Manager, Port Adventures & Island Recreation

Holland America Line Mike Bush, Product Manager, Shore Excursions Chris Martin, Director, Port Operations Matthew Sams, Vice President, Caribbean Relations Elena Vlad, Manager, Shore Excursions

MSC Cruises (USA) Inc. Richard Sasso, President & CEO

Royal Caribbean Cruises Ltd. Vina Adams, Commodity Manager, Purchasing, Food & Beverage James Boink, Director, Commercial Development Richard Fain, Chairman & CEO Federico Gonzalez-Denton, Director, Government Relations, Caribbean & Latin America Craig Milan, Sr. Vice President, Land Operations Martha Olano, Government Relations, Caribbean, Latin America & Asia Michael Ronan, Vice President, Government Relations, Caribbean, Latin America & Asia

Royal Caribbean International Adam Goldstein, President & CEO

Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises Christopher Allen, Director, Deployment & Itinerary Planning Barbara Cobas, Manager Revenue Partner Andy Horton, Account Manager, Shore Excursions & Explorations Paul Loughrin, Account Manager, Shore Excursions & Explorations Marc Miller, Manager, Deployment Strategy Althea Palmer, Account Manager, Shore Excursions & Explorations Joseph Schlipman, Director, Onboard Revenue Patrick Schneider, Director, Shore Excursions & Explorations John Weis, Associate Vice President, Guest Port Experience

Norwegian Cruise Line Kenneth A. Charles, Director Hotel, Newbuild Purchasing 16

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Session 1 Tuesday, October 4 2:30 p.m. – 4:00 p.m.

Shore Excursions (Room 208) Being Competitive and Staying Competitive The tour industry is moving at a rapid pace. What direction are you going in to stay competitive in the industry? Industry experts share their views outlining steps for a successful tour program.

• Telling your story • Profitability • Training your tour guides • Efficiency • Infrastructure • Re-invest back in to go forward • Staying ahead of the curve • Writing marketable tour descriptions • Consistency Moderator:

Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise Lines FCCA Shore Excursions Committee Chairman

Panelists:

Larry Stauffer, Manager, Shore Excursions and Island Recreation, Disney Cruise Line Mike Bush, Product Manager, Shore Excursions, Holland America Line & Seabourn Joanne Salzedo, Director, Shore Excursion Product Development, Norwegian Cruise Line Lisa Jensen, Manager, Caribbean & Atlantic Shore Operations, Princess Cruises Paul Loughrin, Account Manager, Shore Excursions and Explorations, Royal Caribbean International & Celebrity Cruises

Guest Speaker: Steve Hites, President & Director, St. Kitts Scenic Railway

This session will discuss a broad range of initiatives that can improve the destination experience and drive higher satisfaction levels for both cruise and hotel guests.

Moderator:

Terry Thornton, Sr. Vice President, Itinerary Development and Revenue Planning FCCA Marketing Committee Chairman

Panelists:

Richard Sasso, President & CEO, MSC Cruises (USA) Inc. Colin Murphy, Vice President, Destination & Strategic Development, Norwegian Cruise Line Jan Swartz, Executive Vice President, Sales, Marketing & Customer Service, Princess Cruises Jaime Lopez, Chief Development Officer, Puerto Rico Department of Economic Development and Commerce

WORKSHOPS

Marketing (Room 209) Marketing Workshop 101: How Can the Cruise Lines and Destinations Work Together To Improve the Overall “Product” Experience for Cruise and Hotel Visitors?

Panelists in bold are FCCA Platinum Associate Members.

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Session 2 Wednesday, October 5 1:30 p.m. – 3:00 p.m.

(Ballroom B) Cruising Today & Into the Future: An Overview from the CEO’s of the FCCA Member Lines Gain insight into the industry and learn about the latest and upcoming trends from the CEO’s of the FCCA member lines as they deliver a brief overview of their lines’ present and future.

Moderator:

Michele M. Paige, President, Florida-Caribbean Cruise Association

Panelists:

Micky Arison, Chairman & CEO, Carnival Corporation & plc Gerald Cahill, President & CEO, Carnival Cruise Lines Richard Fain, Chairman & CEO, Royal Caribbean Cruises, Ltd. Adam Goldstein, President & CEO, Royal Caribbean International Dan Hanrahan, President & CEO, Celebrity Cruises Richard Sasso, President & CEO, MSC Cruises (USA), Inc. Kevin Sheehan, CEO, Norwegian Cruise Line

WORKSHOPS

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Where the best cruise ships launch and the greatest getaways begin.

Just outside Port Everglades, another getaway awaits, featuring dining, shopping, beaches and fun.

Upgrade every cruise with a stay in Greater Fort Lauderdale.

FLORIDA

Fort Lauderdale • Hollywood • Dania Beach

Call Carlos Buqueras or Alan Hill at 800-421-0188, 954-523-3404 or visit www.porteverglades.net

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Session 3 Thursday, October 6 10:00 a.m. – 11:30 a.m.

Shore Excursions (Room 208) From Expectation to Delivery Shore Excursions are a critical component of the guest experience. This topic will look at the cruise traveler of today and what activities and practices should be put in place to meet their expectations.

• The diversity of today’s guest • Baby Boomers – who are they and what are they looking for?

• ADA Guests – accessible travel • Family travel – generations traveling together, catering to this profitable sector • Repeat guests Moderator:

Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise Lines FCCA Shore Excursions Committee Chairman

Panelists:

Larry Stauffer, Manager, Shore Excursions and Island Recreation, Disney Cruise Line Mike Bush, Product Manager, Shore Excursions, Holland America Line & Seabourn Lisa Jensen, Manager, Caribbean & Atlantic Shore Operations, Princess Cruises Paul Loughrin, Account Manager, Shore Excursions and Explorations, Royal Caribbean International & Celebrity Cruises

Guest Speaker: Michele M. Paige, President, Florida-Caribbean Cruise Association

Marketing (Room 209) Marketing Workshop 102: A Sharing of Sales and Marketing “Best Practices”. What Have The Cruise Lines And Destinations Learned In 2011 And What Are The Plans In 2012 That Will Help Drive Improved Demand?

Moderator:

Terry Thornton, Sr. Vice President, Itinerary Development and Revenue Planning FCCA Marketing Committee Chairman

Panelists:

Richard Sasso, President & CEO, MSC Cruises (USA) Inc. Colin Murphy, Vice President, Destination & Strategic Development, Norwegian Cruise Line Christopher Allen, Director, Deployment & Itinerary Planning, Royal Caribbean International Maria Claudia Lacouture, President, Proexport Colombia

WORKSHOPS

This session will focus on key “learnings” and initiatives in sales and marketing that will help to produce improved results in 2012. With the U.S and worldwide economic issues continuing, we will discuss the current strategies to motivate consumers to purchase vacation travel.

Panelists in bold are FCCA Platinum Associate Members.

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Sequence of Events monday, October 3rd Trade Show, Exhibitor Move-in (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PM Conference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . 10:00 AM - 1:00 PM Lunch (Puerto Rico Convention Center, Ballroom A - Level 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Trade Show, Exhibitor Move-in (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . 1:00 PM - 9:00 PM Conference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer ) . . . 2:30 PM - 7:00 PM One-on-One Meetings ~ Platinum Members Cruise Executives & Platinum Member Delegates ONLY (Puerto Rico Convention Center, Meeting Rooms 201 - 207) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3:30 PM - 5:30 PM Dinner - (Sheraton Hotel) - Poolside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 PM - 9:00 PM

Tuesday, October 4th Breakfast (Puerto Rico Convention Center, Ballroom A - Level 3). . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM FCCA Golf Tournament & Luncheon/Awards (Trump International Golf Club) . . . . . . . . . . . . . . . 7:00 AM - 1:30 PM Trade Show, Exhibitor Move-in (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . 8:00 AM - 12:00 PM Conference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . . 9:00 AM - 12:00 PM One-on-One Meetings (Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 9:00 AM - 12:00 PM Complimentary Tours (Departing from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 1:30 PM Lunch (Puerto Rico Convention Center, Ballroom A - Level 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Workshops ~ Session 1 (Puerto Rico Convention Center, Rooms 208 and 209) . . . . . . . . . . . . . . 2:30 PM - 4:00 PM Conference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . . 2:00 PM - 6:00 PM Trade Show Grand Opening (Puerto Rico Convention Center - Hall C Foyer) . . . . . . . . . . . . . . . 4:30 PM Cocktail Reception @ Trade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . 4:45 PM - 6:15 PM Conference Opening Ceremony (Puerto Rico Convention Center, Ballroom B - Level 3) . . . . . . . 6:30 PM - 7:30 PM Welcome Party - (Puerto Rico Convention Center Terrace - Level 3) . . . . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:00 PM

Wednesday, October 5th Breakfast (Puerto Rico Convention Center, Ballroom A - Level 3). . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM Conference & Trade Show Registration (Puerto Rico Convention Center - Exhibit Hall Foyer) . . . 8:00 AM - 11:00 AM Trade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 12:00 PM One-on-One Meetings (Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 9:00 AM - 12:00 PM Coffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:30 AM - 10:30 AM CEO/Presidents & Ministers Meeting Welcome Reception (Puerto Rico Convention Center, Rooms 102 A&B) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 10:30 AM CEO/Presidents & Ministers Meeting (Puerto Rico Convention Center, Rooms 102 A&B) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . 10:30 AM - 12:00 PM Lunch (Puerto Rico Convention Center, Trade Show Floor - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Trade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 7:00 PM Coffee Break @ Workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:00 PM - 2:00 PM Workshop ~ Session 2 (Puerto Rico Convention Center, Ballroom B) . . . . . . . . . . . . . . . . . . . . . . 1:30 PM - 3:00 PM Late Registration ~ Conference & Trade Show (Puerto Rico Convention Center - Exhibit Hall Foyer) 2:00 PM - 4:00 PM One-on-One Meetings (Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY) . . . 4:30 PM - 6:00 PM Puerto Rico Night Extravaganza @ Cuartel de Ballaja - Old San Juan . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM 24

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Sequence of Events Thursday, October 6th Breakfast (Puerto Rico Convention Center, Terrace Level 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7:00 AM - 8:00 AM One-on-One Meetings (Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 8:00 AM - 9:30 AM Trade Show (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:30 AM - 2:00 PM Coffee Break @ Trade Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AM Coffee Break @ Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10:00 AM - 11:00 AM Workshops ~ Session 3 (Puerto Rico Convention Center, Rooms 208 and 209) . . . . . . . . . . . . . 10:00 AM - 11:30 AM Lunch (Puerto Rico Convention Center, Trade Show Floor - Hall C) . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Exclusive Platinum Luncheon (Club Nautico) (*Private) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12:00 PM - 2:00 PM Cruise Executives & Platinum Members ONLY

Trade Show Exhibitor Tear Down (Puerto Rico Convention Center - Hall C) . . . . . . . . . . . . . . . . . 2:30 PM - 7:00 PM One-on-One Meetings (Puerto Rico Convention Center, Meeting Rooms 201 - 207) Cruise Executives & Delegates ONLY . . 3:00 PM - 5:00 PM Cocktail Reception (Platinum Member & Cruise Executive Cocktail Reception) (Puerto Rico Art Museum) . 6:30 PM - 7:30 PM Conference Closing Party - (Casa Bacardi) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8:00 PM - 11:30 PM

Friday, October 7th Complimentary Tours (Depart from Hotels) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 2:00 PM Exclusive Tour (Hacienda Campo Rico) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:00 AM - 4:00 PM Cruise Executives, Platinum and Associate Members ONLY

~ Please Note ~ TRANSPORTATION: Complimentary transportation will be provided to and from official conference hotels and events.

You must wear your Conference badge to utilize these services.

BADGES: All conference participants are asked to wear their badges at all times during the FCCA Conference. Badges will be required for admission to all social functions, business sessions and to utilize complimentary transportation services.

Only conference DELEGATES will be admitted to the business sessions (workshops and one-on-one meetings).

DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets are optional for the opening ceremony) Evening functions are as follows: • Tuesday evening for the welcome party is elegantly casual • Wednesday evening for Puerto Rico’s night extravaganza is elegantly casual • Thursday evening for the closing party is elegantly casual MEALS: Please note that all complimentary breakfast and lunch will be available to registered conference attendees at the convention center only. If you wish to dine in the hotel restaurants, you may do so, however, there is a charge and the cost of your meal will be billed to your room.

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Bring It On! We Can Handle It.

For information contact Ricky W. Kunz, Vice President Origination 713-670-2400 | www.portofhouston.com

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Discover How Puerto Rico Does It Better Few places on Earth can boast of having the combination of natural beauty and urban attractions that Puerto Rico has. While the entire Island offers a rich bounty of nature’s beauties, San Juan offers attractions as diverse as its five hundred-year-old city: museums, galleries, shopping and excellent restaurants. During this next Florida-Caribbean Cruise Association Conference, we want you to discover for yourself how “Puerto Rico Does It Better.”

Puerto Rico, the main homeport in the Caribbean, receives around 1.2 million cruise passengers on a yearly basis. For the government of Puerto Rico, it is essential to execute initiatives that maintain Puerto Rico’s appeal for visitors. With the opening of new hotels, new attractions and new airlines servicing the destination, Puerto Rico has remained on the correct path toward achieving this goal.

adventure park, Toro Verde, was recently inaugurated. It is an ecological adventure where visitors glide through a rainforest canopy on a lengthy cable system, providing them with a real bird’s-eye view of the treetops and its ecology. For children, Puerto Rico also has a new Natural History Museum and the Punto Verde eco-park, where they can learn about nature and how we can best preserve and protect our natural environment.

Hacienda Campo Rico, located just fifteen minutes from San Juan, offers a wide range of activities, including horseback riding, ziplining, ATV’s, and golf. The Museum of Ponce has recently been reinaugurated and offers a unique experience to visitors, along with the remainder 30-plus tours that Ponce has put together to offer the cruise lines.

These new attractions only add to the experience of visiting El Yunque Rainforest, the only tropical rainforest in the U.S. Forest Service system and the Forts of Old San Juan.

For example, the world’s second longest zipline

Puerto Rico has also embarked on a multi-year

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redevelopment program for the San Juan Waterfront, which will provide a number of new attractions, hotels, parks, pedestrian and bicycle trails, interconnecting the waterfront with the old city, the Convention Center District and the Condado area. This program includes major infrastructure developments, such as the Pier 3 canopy removal, which will now allow the next generation of cruise ships to dock in San Juan.

As far as new hotels, in the last two years, two 5star properties have opened their doors. The recently inaugurated W Retreat and Spa in Vieques already has been named to Condé Nast Traveler’s “2011 Hot List”, Travel + Leisure’s “2011 It List,” and voted best Caribbean island

by Travel + Leisure. The W offers a unique and

Puerto Rico • October 3-7, 2011

varied experience. While in Vieques, visitors can dive into thrilling water sports or rejuvenate at AWAY SPA by W Hotels; take a dip in the infinityedged pool; immerse in the wonders of the Bioluminescent Bay, the world’s largest and brightest; and sample world-class cuisine by Alain Ducasse. The St. Regis Bahia Beach Resort in Puerto Rico has also been named to Condé Nast Traveler’s “2011 Hot List” and the Travel Professional Favorite. While at the Resort, guests can choose between a teeing off at the Robert Trent Jones, Jr. golf course; entering a world of pampering at the Remède Spa; savoring JeanGeorges’ acclaimed cuisine at Fern; lounging at the pool; or basking on pristine, sandy Bahia Beach.

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As Puerto Rico prepares to grow its homeport industry and expand its hotel offering, it also has to improve its air access. In the last two years alone, Puerto Rico has been able to add four international airlines that were previously not serving the market. Virgin Atlantic introduced a weekly direct flight from London and was followed a year later by British Airways with two weekly flights a year. Condor Airlines announced the establishment of two weekly direct flights from Frankfurt that will begin by the end of this year, and West Jet has recently announced that they will also begin servicing Puerto Rico with two weekly flights from Toronto. These four airlines have seen the potential that Puerto Rico has as a cruise- and land-stay market.

The domestic air service of Puerto Rico from the continental United States has also grown in the last couple of years. Jet Blue has added new destinations to their portfolio, including Tampa, Hartford, Jacksonville, the United States Virgin Islands, and St. Maarten. Air Tran established a flight from Tampa and increased Baltimore frequency. The Government of Puerto Rico has also established a program to incentivize and grow the General Aviation market in the Island. These increases in air access are essential for Puerto Rico to maintain its position as the hub of the Caribbean.

In order to remain competitive, the Government of Puerto Rico has also worked with the cruise industry in developing an aggressive incentives law to promote this $250 million industry. This new incentives law includes components to promote 30

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both homeport and transit visits through passenger head tax discounts and dollar incentives per passenger, incentives to promote provisioning in Puerto Rico, incentives for promoting the homeports in Puerto Rico, and an incentive to promote the development of new excursions.

The incentives law provides a strong basis for growth. However, the Government of Puerto Rico has also embarked on strategic projects to improve the cruise passenger experience at the ports. For example, in Old San Juan, the Government constructed a staging area for tourism transportation, which provides a waiting area for the buses and taxis that previously did not have an area where they could wait for their turn to pick up passengers. This staging area has alleviated the traffic that could sometimes form near the piers and has organized the tourism transportation by assigning areas to each type of transportation. In order to enforce this plan, the police have been given training and have been an essential part of the process. Also, in order to provide information for the tourists, the Government of Puerto Rico has implemented an “Information on the Go” program. Employees will be going around the ports area and Old San Juan in Segways, providing information on the destination to tourists.

Certainly Puerto Rico has been able to add new experiences to its destination and improve the cruise passenger experience. During the FCCA Conference, the Government of Puerto Rico will be showcasing their latest improvements and projects so that visitors can experience how “Puerto Rico Does it Better!”

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Come play for the day.

Only in Atlantis can you spend a single day that will stay with you a lifetime. At Dolphin Cay, share a Shallow Water Interaction with a playful dolphin, or take a Deep Water Swim with one of these amazing animals. You can also slide and splash your way through a 141-acre water park called Aquaventure.

Explore the world’s largest outdoor marine habitat as part of the Discover Atlantis Tour. Or delight in an unforge able Beach Day, featuring pristine white sands. The se ing is spectacular, and the day is yours to enjoy.

Discover Atlantis Tour

Beach Day

Deep Water Swim

Aquaventure

To learn about all the exciting ways to spend your day at Atlantis, please visit our cruise partners’ websites: Carnival Cruise Lines | Disney Cruise Lines | Norwegian Cruise Lines | Royal Caribbean International Or to begin offering these Atlantis Excursions through your cruise line, please contact PID-discoveratlantisoperations@kerzner.com.

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FCCA Silent Cruise Auction All Conference attendees are invited to participate in the Silent Auction. The FCCA Member Lines have graciously donated the following cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of the Conference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the opportunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auction will benefit the FCCA Foundation.

Azamara Club Cruises Sail to the hidden corners of the world, and along the way, experience the ultimate indulgence. Enjoy butler service, the most delectable dining on the high seas, a masterful Spa and Wellness Center, graceful accommodations, and more.

Disney Cruise Line You are about to begin a fantasy unlike anything you've imagined, a Disney Cruise Line vacation. Adults find excitement and indulgence, and children have the time of their lives. Families unite and make memories to last a lifetime.

Cruise for two in an ocean view stateroom on Azamara Journey or Azamara Quest. Select from various itineraries and dates.

Valid through: September 2012.

Estimated Value - $ 3,000

7-Night Mexican Riviera cruise for two in an ocean view stateroom. Choose from select dates. Aboard the Disney Wonder sailing from the Port of Los Angeles.

Valid: January 1, 2012 - December 31, 2012 Estimated Value - $ 2,500

Carnival Cruise Lines The most popular cruise line in the world. Carnival ships have everything you need for your kind of fun: bright lights, lavish shows, glamorous Las Vegas style Casinos and a friendly international staff to fulfill your every expectation.

Holland America Line The cruise of your dreams; Warm attentive service, relaxed refined surroundings with an extra measure of personal space…enticing ways to discover the world’s special places, as leisurely or as actively as you wish.

7-Day Cruise for two in an ocean view stateroom.

Choose from various vessels and ports of calls.

Valid through: October 2012.

Estimated Value - $ 2,000

7-Night Cruise for two in a deluxe stateroom, select from various itineraries, dates and vessels.

Valid through: October, 2012 Estimated Value - $ 2,500

Celebrity Cruises Every imaginable luxury awaits you from state of the art staterooms, the latest therapies and treatments the famous AquaSpa, their signature Five-Star service and the world-renowned cuisine.

MSC Cruises (USA) Inc. We look forward to introducing you to the distinct style of an MSC cruise. From the world-famous Italian cuisine to the personal attention and friendliness of an Italian crew, MSC guests are treated to the finest Italian hospitality afloat.

7-Night Caribbean Cruise for two. Choose from various ships sailing from Ft. Lauderdale, Miami or San Juan.

Valid through: November 2012.

Estimated Value - $ 1,800

7-Night Caribbean cruise for two in a balcony stateroom.

Sailing from Ft. Lauderdale, Florida.

Valid: November 2011 – February 27, 2012 Estimated Value - $ 2,000

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FCCA Silent Cruise Auction Norwegian Cruise Line Discover the world of Freestyle Cruising in an outside stateroom on one of Norwegian Cruise Line’s ships. This innovative new vacation concept transforms the traditional cruise into a far more personal unique experience.

7-Day Caribbean Cruise for two.

Select from various vessels and dates sailing from select ports of call.

Valid through: December 2012.

Estimated Value - $ 1,500

7-Night Caribbean Cruise for two in an outside stateroom. Select from various vessels and dates sailing from select ports of call.

Valid through: October 2012.

Estimated Value - $ 1,500

Royal Caribbean International Step aboard any of Royal Caribbean's newest floating masterpieces, and you'll know you are in for a totally unique cruise experience. The amenities, staterooms and service will exceed all of your expectations.

Princess Cruises Sail from one fabulous port to another and experience “Personal Choice” dining, a unique and exciting option, as well as the traditional dining experience. Relax and pamper yourself because Princess’ ships are destinations in themselves, equal in amenities and services to any land-based resort.

7-Night Caribbean Cruise for two.

Select from various vessels.

Valid through: December 2012 Estimated Value - $ 2,000

Location & Hours of Bidding: Bids can be placed at the FCCA Silent Auction booth Tuesday, October 4, 2011 Wednesday, October 5, 2011 Thursday, October 6, 2011

4:30 pm - 6:30 pm 9:30 am - 12:00 pm, 1:00 pm - 7:00 pm 8:30 am - 12:00 pm

Don’t forget to check your bid throughout the day to see if you are the highest bidder.

Announcement of Winners: Winners will be announced at the closing of the Trade Show at the FCCA booth.

Note: All cruise awards are based on space availability. Port charges, transportation to/from the port of departure are not included. All proceeds benefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to benefit humanitarian causes in the Caribbean & Latin American Region.

The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for this silent auction. Winners will be notified the day of the event if the bidding exceeded the amount needed to verify the auction as “valid” and the FCCA reserves the right to suspend any auction without notice, without any claims or prejudice. By bidding you automatically adhere to these rules and can make no claims against the FCCA or its Member Lines. All auctions are final, and payment must be made within 15 days.

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FCCA Trade Show Floor Plan

FCCA Trade Show Hours:

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Tuesday: 4:30pm – 6:30pm Wednesday: 9:00am – 12:00pm, 1:00pm – 7:00pm Thursday: 8:30am – 2:00pm

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FCCA Trade Show Exhibitors Aero Jet International . . . . . . . . . . . . . . . . . . . . . . .99

Intellicig USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

Antigua Pier Group . . . . . . . . . . . . . . . . . . . . . . .507

Kapitol Reef . . . . . . . . . . . . . . . . . . . . . . . . . . . . .229

Anguilla Tourist Board . . . . . . . . . . . . . . . . . . . . .230

French Government Tourist Office - Martinique . . . .91

AON/Chartis . . . . . . . . . . . . . . . . . . . . . . . . . . . . .111

Ministry of Tourism of the Dominican Republic . . .205

Autoridad de Turismo de Panama (ATP) . . . . . . . .411

Mountain Top Group . . . . . . . . . . . . . . . . . . . . . .104

Barbados Tourism Authority . . . . . . . . . . . . . . . . .509

Proexport Colombia . . . . . . . . . . . . . . . . . . . . . . .105

Belize Tourism Board . . . . . . . . . . . . . . . . . . . . . .102

Puerto Rico Tourism Company . . . . . . . . . . . . . . .219

ByoGlobe International . . . . . . . . . . . . . . . . . . . . .226

Seaworld Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . .223

British Virgin Islands Ports Authority . . . . . . . . . . .231

Shasta Foodservice . . . . . . . . . . . . . . . . . . . . . . . .100

Cool Products & Hot Ideas Inc. . . . . . . . . . . .511, 513

SPIbelt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

Cruise Business Review . . . . . . . . . . . . . . . . . . . . .98

St. Eustatius Tourism Development Foundation . . .503

Cruise Ship Notes . . . . . . . . . . . . . . . . . . . . . . . . .420

Saint Lucia Tourist Board . . . . . . . . . . . . . . . . . . . .92

Cruise Shipping Miami/UBM Live . . . . . . . . .132, 134

St. Maarten Harbour Group of Companies . . . .93, 94

Curacao . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119

St. Vincent and the Grenadines Port Authority . . . .110

Discover Dominica Authority . . . . . . . . . . . . . . . . .232

The Port Authority of Jamaica . . . . . . . . . . . . . . . .106

Dragonfly Adventures DMC . . . . . . . . . . . . .135, 136

Tour Coop of Puerto Rico . . . . . . . . . . . . . . . . . . .108

The Grand Bahama Port Authority . . . . . . . . . . . . .97

Tree Limin Extreme . . . . . . . . . . . . . . . . . . . . . . . .505

Grenada Board of Tourism . . . . . . . . . . . . . . . . . .112

Trinidad & Tobago Tourism Development

Guadeloupe Islands Tourist Board . . . . . . . . . . . . . .90

Company Limited . . . . . . . . . . . . . . . . . . . . .131, 130

Guatemala Tourism Board . . . . . . . . . . . . . . . . . .405

International Cruise & Ferry Review . . . . . . . . . . .114

Hacrenda Carabali . . . . . . . . . . . . . . . . . . . . . . . .228

U.S. Virgin Islands . . . . . . . . .531, 532, 419, 421, 422

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FCCA Essay Contest Winner What Does Sustainable Tourism Mean to Your Destination?

Trevonette Johnson 10 years old, New Ground Primary School St. Vincent and the Grenadines

Tourism is a major source of income in St. Vincent and the Grenadines and because of the decline in growth in the banana industry; tourism is fast becoming one of the main revenue earners to our country. Wikipedia cites sustainability as “The capacity to endure” and tourism as “Travel for recreational, leisure or business purposes”. Tourism has become a popular global leisure activity and St.Vincent and the Grenadines is part of it. The former Minister of Tourism of St.Vincent and the Grenadines Hon Glen Beache reported that, “In 2006 St Vincent and the Grenadines registered a record number of visitors to its shores. A total of 306,578 arrivals were recorded, which is an increase of 19.7% over the 2005 figure of 256,075”. An article from the St.Vincent and the Grenadines Hotel Association states “The Ministry of Tourism’s purpose is to advance the positioning of St. Vincent and the Grenadines as a diverse, globally competitive tourism destination through effective planning, development, management, marketing and sustainable use of the natural resources and heritage sites and attractions of the country”.

With the increase in tourism activities comes the increase in pollution and changes to our country’s natural environment. However, what does sustainable tourism mean to our country? Sustainable tourism is tourism attempting to make a low impact on the environment and local culture, while helping to generate future employment for local people. The aim of sustainable tourism is to ensure that development brings a positive experience for local people, tourism companies and the tourists themselves.

Sustainable tourism helps to protect our natural environment and the culture of our people. Sustainable tourism contributes directly to the conservation of sensitive areas and habitat of a country. Revenue from park-entrance fees and similar sources can be allocated specifically to pay for the protection and management of environmentally sensitive areas. Money can be collected in more far-reaching and indirect ways that are not linked to specific parks or conservation areas. User fees, income taxes, taxes on sales or rental of recreation equipment and license fees for activities such as hunting and fishing can provide governments with the funds needed to manage natural resources.

Not only the consumers will benefit but the locals because sustainable tourism encourages the local government to improve the infrastructure by creating better water and sewage systems, roads, electricity, telephone and public transport networks. All of this not only facilitate tourism but improves the quality of life of residents.

In conclusion, when the government invests in environmentally-friendly tourism this can drive economic growth, lead to poverty reduction and job creation, while improving resource efficiency and minimizing environmental degradation.

If our country is actively engaged in sustainable tourism this will provide access to standards recognized as best innovative practices within the travel industry. It will also help businesses to meet higher standards through continuous improvement. Public sector would encourage the use of local edibles and locally made products in their motels/hotels.

Additionally, this will provide job opportunities to locals instead of importing manpower from big cities or countries.

Our nation will be a better, safer, cleaner and healthier environment with sustainable tourism.

Junior Division Finalists: 2nd Place – Cergio Augustine from Trinidad & Tobago 3rd Place – George Louis from St. Lucia Puerto Rico • October 3-7, 2011

FCCA Cruise Conference & Trade Show

JUNIOR DIVISION

Taking an active approach towards sustainability is not only because of consumers’ expectation, but because it is essential for the long term survival of the tourism industry to this destination. More and more tourists are becoming very health conscious. Thus they will choose our destination once we practice sustainable tourism. Sustainable tourism encourages uniqueness, thus our destination will be different from other competing destinations, and will capture much more tourists.

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FCCA Essay Contest Winner What Does Sustainable Tourism Mean to Your Destination?

In the United States Virgin Islands, tourism is the main economic medium. In fact, tourism is the life force of the islands. The people not only realize this but also take a passion and joy out of maintaining it so that the territory may flourish.

Sustainable tourism, therefore, is not a phrase that is taken lightly. Citizens of the Virgin Islands know that its meaning is deeper than any dictionary can offer and treat it as such. From the government to the average citizen, the Virgin Islands does its best to make the destination appear both attractive and lucrative to prospective tourists. This is because sustainable tourism provides the bulk of the Virgin Islands economy, showcases the culture of the islands, and gives the residents opportunities and experiences that they would not have otherwise.

Foremost, an overwhelming portion of the V.I. economy is dependent on tourism.

According to the CIA World Factbook, 80% of the gross domestic product and Muta Abiff employment is generated from tourism. From that statistic alone it is easy to dis15 years old, cern the amount of damage a dip in tourist numbers would have on the islands.

Charlotte Amalie High School On a personal level, I see the impact that tourism has locally everyday. In Charlotte St. Thomas, U.S. Virgin Islands Amalie (the capital), a section known as Main Street contains many jewelry and clothing stores that thrive off of the flow of tourists. Located close by is a place known as Vendors Plaza where dozens of grateful merchants, who cannot afford a storefront otherwise, showcase their goods so that tourists may purchase them. In addition to the boost given to the private sector, money from tourism is used to fund important public sectors such as education, public works, and housing and urban development. Tourism is so vital to the economy of the islands that almost every worker, whether public or private, benefits from it in some way.

Last, many opportunities and experiences Virgin Islanders have would not be available if tourism were not the main economic tool. Because of the widespread nature of tourism, many residents who would not be able to earn a decent living otherwise are allowed a chance to thrive. These include people who may have come from impoverished backgrounds or may not have had a good educational background. Also, tourism allows the residents to see and experience different races, cultures, and practices than they are normally used to seeing. This promotes global cultural awareness and tolerance for people with different ways of life. Without the flow of diverse people into their homeland, Virgin Islands residents would not be as conscious and welcoming as they are now.

In summary, there is no doubt that tourism has a tremendous impact on the United States Virgin Islands. When asked, “What does sustainable tourism mean to your destination?” I cannot answer with words alone. Yes it brings in money, provides a venue for the culture, and presents many opportunities, but if I were to sum it up perfectly, I would have to say that sustainable tourism is not just important to the Virgin Islands, it is as vital to it as the air we breathe and food we eat.

Senior Division Finalists: 2nd Place – Medina Tyson from Dominica 3rd Place – Therese Wilson from St. Kitts Puerto Rico • October 3-7, 2011

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SENIOR DIVISION

Next, tourism also serves as an outlet for Virgin Islands culture and practices. There are a lot of stereotypes of Caribbean and tourism allows most of them to be dispelled. Some may think that the islands are full of slothful people who are asinine and dishonest. The true nature of the islands, which is a tight-knit community of interesting people with an intriguing way of life, often leaves tourists awed and absolutely ecstatic that they took the time to visit.

Many also appreciate the fact that most residents of the islands are kind and helpful. During Carnival, the very best of the islands is on display for all to see and many people seize the opportunity to experience it. From Moko Jumbies to maubi, from the parades to the Village, tourists have every reason to observe and not a thing to be disappointed about. They can also see the amount of time and effort put into setting up the festivities and how much passion is put into the celebration. Tourism, therefore, is not only beneficial economically but socially and culturally as well.

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