2013 FCCA 2nd Quarter Cruising

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:09 PM Page 1

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:09 PM Page 2

An

experience like

nowhere

else.

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:09 PM Page 1

Fill your day with possibility.

Only at Atlantis, can you find 20 million gallons of nonstop excitement at Aquaventure, one of the world’s largest waterparks.

Jump in and Snorkel the Ruins of Atlantis with over 20,000 of our closest sea friends. Discover Atlantis through an unforge able tour of marine life and iconic a ractions. Or book an Atlantis Beach Day where you can take in our pristine white sandy shores before exploring our incredible aquariums.

At Dolphin Cay, come nose to bo lenose with our dolphins during our Shallow Water Interaction. Or glide alongside them on a unique hand-held scooter in our Deep Water Swim. Of course, our playful sea lions are always happy to share a hug and kiss in our Sea Lion Interaction. And if you’re feeling lucky, place your bets at the Caribbean’s largest and most spectacular Casino.

Can’t fit it all in a day? It’s never too early to start planning your next trip. At Atlantis, anything is possible.

To learn more about these exciting programs, please visit our cruise partners websites: Carnival Cruise Lines, Disney Cruise Lines, MSC Cruise Lines, Norwegian Cruise Lines, Royal Caribbean International.

Or to begin offering these Atlantis Excursions through your cruise line, please contact PID-discoveratlantisoperations@kerzner.com.

For more information, download our FREE app!

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 2

Expe Experience Exp p riennce pe

a island lik an likee no other‌ www.visitantiguabarbuda.com

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 3

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 4

Stress? There’ There’ss a cruise for for that. that.

Call in at Santo La Romana.

Romana.

Santo Domingo, Domingo, Samaná or La DOMINI CAN REPUB LIC. C LOSER TTHAN HAN YOU TTHINK. HINK. DOMINICAN REPUBLIC. CLOSER

GoDominicanRepublic.com GoDominicanR epublic.com

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 5

CRUISING

FLORIDACARIBBEAN CRUISE ASSOCIATION

THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE Second Quarter 2013

Executive Committee

Cover Image

Micky Arison Chairman Carnival Corporation

Spotlight 18 Cruise Industry Experts Discuss State of the Industry at 2013 Cruise Shipping Miami

Karl L. Holz President Disney Cruise Line 20 FCCA Offered Even More Opportunities at 2013 Cruise Shipping Miami

Richard E. Sasso President & CEO MSC Cruises (USA) Inc. Kevin Sheehan FCCA Chairman, CEO Norwegian Cruise Line

Cover photo: St. Maarten

Stephen A. Nielsen Vice President, Caribbean & Atlantic Shore Operations Princess Cruises Adam Goldstein President & CEO Royal Caribbean International

FCCA Staff

Departments 7

President’s Letter

27 Destination Selection is a Key Component in Driving Guest Satisfaction and Itinerary Profitability

By Terry Thornton, SVP Itinerary Development & Revenue Planning, Carnival Cruise Lines 30 Caribbean Continues to Lead Cruising Market and Has Room for Growth

10 Cruise Industry News & Platinum Highlights

Omari Breakenridge Director, Communications & Design

48 Faces in the Industry

Terri Cannici Vice President, Operations

52 Meetings and Greetings

34 Cartagena de Indias to Host the 20th Annual FCCA Conference & Trade Show

Adam Ceserano Senior Vice President

Features

Nathalia Gomez Membership Administrator

23

FCCA Gala Dinner and Entertainment Extravaganza Serves Festivities and Networking Opportunities to Cruise Industry Stakeholders and Cruise Line Executives

33

Port Everglades Invests in the Future as the World’s Premier Cruise Port

37

MSC’s New North American Focus: Offering North Americans a Unique Mediterranean Cruise Experience with All the Comforts of Home

41

Disney’s First Cruise Ship, Disney Magic, Offers Guests Brand-New Experiences and Reimagined Spaces

44

Fidelio Cruise Celebrating 1st Anniversary as FCCA Platinum Member

James Kazakoff Senior Director, Event Operations Jessica Lalama Executive Assistant Justin Paige Manager, Communications, Research & Marketing Michele M. Paige President Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: info@f-cca.com Cruising Magazine © 2013 ~ All Rights Reserved.

Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited.

To subscribe or change your address, please send requests to info@f-cca.com

FCCA Member Lines AIDA Cruises • Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn • TUI Cruises The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

Second Quarter 2013 • Cruising Magazine 5

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 6

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 7

President’s Letter “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” –Benjamin Franklin Some believe that good things come to those who wait, but that is also a reason many are overlooked and miss opportunities. It is often the first person to act that reaches their goal—the early bird finding their worm and the victor getting the spoils.

For simplicity’s sake, we would often prefer to wait and hope for the best. However, in business, we must often embrace a shark’s constant movement to stay alive. Rushing water creates a stream, while stagnant water yields algae. By sitting on an idea or project, waiting for someone to respond, we lose opportunity cost and sometimes a spot in the market. We must stay perpetually proactive in all of our business dealings if we want to stay ahead.

Michele meeting with Carlos Ricardo Benavides, Minister of the Presidency, Costa Rica

Fortunately, we are in an industry that understands this, which is why it remains the fastest-growing sector in the luxury travel market and why a record 20.97 million passengers are projected to cruise in 2013. The industry’s proactive push includes 26 new, innovative, feature-rich ships on the order book from 2013-2016, representing an investment of over $9.5 billion; an expanding market of international ports of call; and convenient departures from proximal embarkation cities.

The continued growth of the cruise industry coupled with the constant efforts to nurture this growth puts all those who cater to or interact with the industry in a unique and beneficial situation, for we can both optimize the advantages of the increased capacity and passengers while learning from the business model, one that would never lead to algae.

In this edition of Cruising, you will see more of the ways that the lines and industry partners are moving ahead of the curve. You will learn what determines itinerary planning and port of calls from Terry Thornton, Sr. VP, Itinerary Development & Itinerary Planning, Carnival Cruise Lines; gain insight from the cruise lines’ CEOs Cruise Shipping Miami’s State of the Industry address; get an up-close and personal look of the gathering of executives and CEOs at the annual FCCA Gala and other FCCA events during Cruise Shipping Miami; study MSC’s plans for a North American push with an Italian feel; peak at Disney Magic’s revitalization; find out how Port Everglades has continued to progress and increase to a record level and how Platinum Membership has benefitted Fidelio Cruise after their one-year anniversary; learn the significant economic impact of cruise tourism throughout the Caribbean and Latin America; and more.

I hope that you find something to motivate, educate or entertain you in this issue of Cruising, and remember to keep on moving.

Respectfully yours,

Michele M. Paige

Second Quarter 2013 • Cruising Magazine 7

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 8

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 9

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 10

Cruise Industry News & Platinum Highlights Cruising from the Big Easy Has Never Been Easier or More Popular

New Orleans is expanding its appeal to visitors and conventions at a pace that exceeds the rest of the country, making it a perfect match for the growing cruise industry. Preliminary plans are in place to expand the port’s cruise capacity with a third cruise ship terminal at the Poland Avenue Wharf, just minutes from its existing two cruise terminals.

With the allure of unique music, food and family attractions, cruising from New Orleans offers two vacations in one. Last year more passengers launched their Caribbean vacations from the Big Easy than ever before. In 2012 the Port processed 977,703 passengers and hosted four home-ported ships, two year-round from Carnival and one seasonally from both Norwegian Cruise Line and RCCL. In November 2013, Carnival Sunshine will introduce Carnival’s Fun Ship 2.0 to New Orleans.

Join the fun, and whet your appetite for cruising and the Crescent City in one vacation. Go to www.portno.com, or call your travel agent for New Orleans cruise schedules to the western Caribbean and Mexico, the central Caribbean and the Bahamas and Key West.

Bayport Cruise Complex Designed for the Cruise Industry The Bayport Cruise Complex is a single-story, 96,000-square-foot facility that was custom-designed and built for the cruise industry. Located on 10 Cruising Magazine • Second Quarter 2013

Galveston Bay within the city of Pasadena, the terminal is only 37 minutes from downtown Houston, 25 minutes away from Hobby Airport and 45 minutes away from George Bush Intercontinental Airport.

The Port of Houston Authority has partnered with two cruise lines, Princess Cruises and Norwegian Cruise Lines, to offer new services from the terminal.

Princess Cruises begins calling in November 2013, while Norwegian Cruise Lines will begin service in 2014.

The two cruise lines’ combined impact on the economy of Harris County and the greater Houston area will be approximately $200 million, according to the firm Martin Associates.

sails from PortMiami, but also the company’s first year-round sailing from North America.

PortMiami welcomed more new-build ships than any other U.S. cruise port for the 2013 season, including: Carnival Breeze, Celebrity Reflection and Oceania Riviera. In early 2014, the port will welcome Norwegian Getaway, currently under construction in Germany.

Welcoming more cruise passengers annually than any other cruise port in the world, PortMiami is proud to be the undisputed Cruise Capital of the World.

Port of Tampa

For more information, go to w w w. p o r t o f h o u s t o n . c o m / c r u i s e information.

PortMiami: World

Cruise Capital of the World-class terminal facilities, an expanding array of Caribbean itineraries offered by the world’s major cruise lines, proximity to one of the country’s top-rated airports, and a host of popular landside tourist attractions are some of the reasons the Port of Tampa is a favorite point of departure for cruise vacationers.

PortMiami’s cruise business marked the largest expansion ever in a single season as the Port welcomed an impressive parade of new cruise brands and new-build vessels for the 2013 cruise season, and the excitement continues moving forward.

Disney Cruise Line will re-launch its new Disney Magic from PortMiami in October with new spaces and exciting additions. MSC Cruises will begin sailing year-round from PortMiami when MSC Divina arrives in November. This will mark not only the first time MSC

Last year, the Port of Tampa welcomed a record 975,000 passengers from Carnival Cruise Lines, Royal Caribbean International, Norwegian Cruise Line and Holland America Line, which also marked the 30th anniversary of home port operations in Tampa for Holland America.

Tampa’s three modern cruise terminals, with dedicated on-site parking to accommodate more than 4,000 vehicles, is just steps away from waterfront attractions such as the Florida

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 11

FREDERIKSTED

WEST INDIAN COMPANY

ST. CROIX

ST. THOMAS

GALLOWS BAY DOCK

CROWN BAY

ST. CROIX

ST. THOMAS

A GREAT CRUISE STARTS WITH A GREAT PORT. OR FOUR. Head toward a cruise destination both you and your passengers will appreciate. The four ports of the U.S. Virgin Islands offer well-established cruise destinations with newly renovated and fully appointed facilities. Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns offer all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

800.372.USVI

Š2013 U.S. Virgin Islands Department of Tourism

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 12

Cruise Industry News & Platinum Highlights Aquarium and the Channelside shopping, dining and entertainment complex. Also nearby are Ybor City (Tampa’s historic Latin quarter), Busch Gardens theme park, zoos, museums and, of course, the famous white-sand beaches of the Gulf of Mexico.

honor the many law enforcement and first responders who gave their lives protecting others. Founded in 1997, American Guard Services, Inc. has worked tirelessly in conjunction with airport and seaport authorities to develop and deploy antiterrorism measures.

American Guard Services Bestowed InterPort Police Presidents Award

American Guard Services, Inc. is a nationally recognized security provider.

AGS has expanded from the Los Angeles area to locations throughout California and operates offices in Honolulu, HI; Las Vegas, NV; and Miami, Florida. Their unique message is “Setting Tomorrow’s StandardsToday.” AGS believes in providing added-value services to the customer to ensure that accurate and reliable solutions are given to their security needs.

They seek to be the best in the industry by creating a consulting security operations staff that will meet each and every customer expectation.

American Guard Services, inc. is pleased to announce it was chosen as the recipient of the lnterPort Police Presidents Award.

The award is given to private stakeholders by the lnterPort Police Organization President within the security community for distinguished achievement in performance within the law enforcement and security community.

The lnterPort Police—International Association of Airport and Seaport Police—is an international organization established in 1968 that facilitates efforts in the prevention of public transportation crime and terrorism. With the ability to coordinate efforts in over 166 countries worldwide, they provide a forum in intelligence, training, intergovernmental policy and strategic issues.

The lnterPort Police Organization works with the United Nations and the International Maritime Organization to assist agencies and departments across the globe in law enforcement and public safety transportation issues.

American Guard Services, Inc has made a commitment to remember September 11, 2001, not only as the day the New York Twin Towers were attacked by terrorists, but also to 12 Cruising Magazine • Second Quarter 2013

Introducing Onboard.com – Distinctive Online Website Dedicated to Showcasing, Sharing, and Evangelizing Cruise Travel

research, plan, and share everything they love about cruising.

“With more than two decades of expertise in the cruise industry and success as a leading provider of integrated media for the global travel industry, it is with great enthusiasm that we announce development of Onboard.com. While a separate company in structure, Onboard.com is a natural extension of Onboard Media’s core business,” said Robin Rosenbaum-Andras, SVP of Onboard Media.

Truly unique in the market, at Onboard.com, travelers will have access to an ever-expanding range of cruise- and destination-related information, videos, and photos. They will also be able to share their experiences and engage in communication with other like-minded cruise enthusiasts via the site’s online community.

“Like” their Facebook page at www.facebook.com/helloOnboard and experience how Onboard.com is spreading the love of cruising and building anticipation for this new site.

Cruise Shipping Asia-Pacific Returns to Singapore October 8-10, 2013

Drawing on the iconic brand-building tradition of its parent company— LVMH Moët Hennessy Louis Vuitton— and the content expertise of its core business, Onboard Media is developing a game-changing online destination – Onboard.com. Scheduled to launch in summer 2013, Onboard.com is poised to fill a clear void in the cruise market, featuring an artfully designed mix of rich content and an inviting community where consumers can learn about,

Cruise Shipping Asia-Pacific, UBM’s Pan-Asia-focused event returns to Singapore October 8-10, 2013.

Presented in partnership with Seatrade, Cruise Shipping Asia-Pacific offers cruise lines, destinations, suppliers and travel agents the opportunity to foray into the cruise industry’s fastest-emerging market.

Passenger source markets for the cruise lines and the Caribbean destinations continue to grow in the Australasia region. This year’s conference will feature the first Asia Cruise Tourism Summit, a critical convergence of lead-

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 13

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 14

Cruise Industry News & Platinum Highlights ing government officials, ministeriallevel officials, senior executives from the cruise lines and worldwide ports.

Key to this year’s show will be special training for Asia region travel agents.

This comprehensive program will offer agents a better understanding of the cruise business and teach them key selling fundamentals to help increase business in the region.

The Rama Rebbapragada Award for Outstanding Contribution to the Cruise Industry in Asia

The highlight of the event will be The Rama Rebbapragada Award for Outstanding Contribution to the Cruise Industry in Asia. Rebbapragada was instrumental in bringing recognition of the potential of the Asia-Pacific cruise market to Western cruise brands and a true friend to all who knew him all over the world. This award was established in his memory and will recognize someone who, like him, has played a significant role in developing the cruise industry in the region. The award will be presented by Celebrity Cruises president and CEO, Michael Bayley, who was a close friend and colleague of Rebbapragada’s for many years.

Cruise Shipping Asia-Pacific Marina Bay Sands Singapore October 8-10, 2013 www.cruiseshippingasia.com Martinique Celebrates 2012-2013 Cruise Season

Exciting

The 2012-2013 season was very exciting in Martinique, marked by 110,000 passengers arriving on 137 cruise calls, 14 Cruising Magazine • Second Quarter 2013

a global increase of 24.6% compared to 2011-12. There were many highlights of the season, but of particular note are the homeporting of the MSC LIRICA and the return of Royal Caribbean and Celebrity with regular transit calls.

Martinique is already known as one of the most beautiful islands in the Caribbean, with a tantalizing French flair, but it still has taken a great deal of effort to once again become known as a great cruise destination. A cruise committee was formed, bringing together both public and private sectors working together to give visitors the best possible experience. The Builders of Paradise program was instituted across the island, helping residents understand the importance of making visitors feel welcome, and communication and marketing efforts have become more focused through Platinum Membership with the FCCA and work with Miamibased cruise advisor, Cruise & Port Advisors. The 2013-2014 season promises to be even more exciting with the grand opening of the expanded Pointe Simon, which will smoothly accommodate mega-ships. Projections predict 201,220 passengers arriving on 136 cruise calls, an increase of 81% compared to the previous season.

Saint John has a dedicated group of meet and greet volunteers that are present for each cruise ship call. They welcome cruise guests to the beautiful city and pass out information while a band plays upon arrival. A rose is presented to the first 500 ladies and a city crest pin to the gentlemen, and if that isn’t memorable enough, a piper serenades the guests as the ship sails out of the harbour.

Saint John is the gateway to your Bay of Fundy experiences. With the highest tides in the world, walking on the ocean floor at low tide is “busket list” worthy.

So many ways to experience the Bay of Fundy— onboard the Reversing Falls Jet Boat thrill ride or high above the Reversing Falls Rapids on a zip line.

Named one of the Top 7 Ports of Call in the World by Yahoo! Travel this year, you are sure to have a membrable experience whatever way you choose to discover Saint John.

Whitchurch Tours Highlights Oldest Surviving Estate in Dominica

Saint John, New Brunswick

Saint John, New Brunswick is proud to be the first port-of-call in Canada to join the FCCA as a Platinum Member.

Located on the world famous Bay of Fundy, Saint John has invested more than $40 million on cruise infrastructure, which includes two purpose-built cruise terminals.

Bois Cotlette Estate dates from the early years of French settlement in the 1720s. It is the best preserved example of plantation architecture in Dominica, combining buildings for the processing of coffee, sugar and limes, as well as its French colonial “Maison de Maitre.”

The windmill tower of the estate is the only one of its kind on the island.

Recently, the estate was purchased from a descendant of the family and is being restored to reflect the estate’s his-

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 15

Cruise Industry News & Platinum Highlights torical endeavours. Organic farming, commonplace in the past, has been revived and paired with the implementation of biodynamic farming practises.

Older mature cocoa trees are being pruned and saved where possible and newly planted cocoa, sugar cane, coffee and high leaf crops enhance the estate’s heritage and current sustainability.

On Whitchurch’s Heritage Tour, visitors gain insight and benefit from the research and knowledge of Mark Hauser, PhD (Northwestern University’s assistant professor of anthropology), who has led excavations on the estate for the past four years.

two of the words that come to mind when experiencing the White Water Rafting & Zipline Combo. Explore the heart of Jamaica on a hair-raising zipline canopy tour, followed by a heart-pounding white water rafting trip through category three and four rapids on Laughland’s Great River.

To learn more about Chukka adventure, culture and leisure tours, call toll free 1-8 7 7 - 4 - C H U K K A o r v i s i t www.chukkacaribbean.com.

Cartagena de Indias Ship Terminal Expands Homeporting Services

Cruisers can enjoy the estate’s grounds at a relaxed pace in a pristine and tranquil setting with an opportunity to enjoy authentic Creole snacks and refreshments, plus a visit to the planter’s herb garden just south of the Maison.

Chukka Celebrates 30th Anniversary with New Additions

Chukka is celebrating 30 years of fun, laughter and adventure in 2013. The Caribbean’s number one tour operator is marking the occasion with two exciting additions to their list of tours in Jamaica.

The Dunn’s River Climb & Catamaran Cruise includes snorkeling along the reefs and a stop at historic Dunn’s River Falls, where visitors climb 600 feet of natural waterfalls. At 65-feet long and 29-feet wide, the Chukka catamaran allows you to experience the Caribbean at its finest.

Exhilarating and breathtaking are just

Since 2008, the Cartagena de Indias Cruise Ship Terminal has offered homeporting facilities and services to cruise lines interested in embarking through Cartagena de Indias. Given that the process of homeporting presented a notorious evolution, the Cartagena de Indias Cruise Ship Terminal decided to expand its current infraestructure with the purpose of offering its international passengers and tourists more comfortable and modern facilities. Therefore, with an investment of aproximately $1 million, the terminal has doubled its capacity, being able to embark a total of 2,000 passengers in a single day! Alongside the terminal’s eco-friendly and Caribbean enviroment that includes a diverse variety of birds, iguanas, monkeys, flamingos, other animals and surroundings featuring tropical gardens, this improvement makes the Cartagena de Indias Cruise Ship Terminal an enviable attraction to adults, kids and curious bird-watchers.

Sansouci, Port of Santo Domingo Offers New Virtual Tour – Taino Trail

Starting next season, Sansouci will promote several initiatives to continue strengthening tourism in the Santo Domingo destination. Among them is the creation of the virtual tour Discovering The Taino Trail.

The Taino Trail is a tour in one of the most ecological- and nature-conserved regions of the Dominican Republic, Monte Plata. Here you will learn about the Taino History; listen to and discover part of their music; taste dishes of the Taino Food; and celebrate the Dominican culture, folklore and exquisite cuisine. Lush forests with one of the largest rivers in the Caribbean will give you a spa experience in its natural waterfalls and jacuzzis.

The virtual tour will be available at www.sansouci.com.do prior the arrival at Santo Domingo, granting a first impression of the region’s natural beauty with panoramic 360° images and all basic features.

Freedom Bay Launches Hotel Villas Freedom Bay announced the launch of its early-investment hotel villas. The eco-resort development will include the first Six Senses internationally branded five-star hotel in the Caribbean, which is structured to be owned in two ways: deeded fractional ownership or villa ownership. Saint Lucia ended 2012 with 50-plus awards, including Travel Weekly’s 2012 Readers’ Choice for Best Caribbean Destination. Other Second Quarter 2013 • Cruising Magazine 15

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 16

Cruise Industry News & Platinum Highlights accolades include: four properties named among Fodor’s Top 100 Hotels and two resorts featured on Condé Nast Traveler’s Readers’ Choice Top 100 Hotels. January unveiled the new brand campaign “Lift Your Senses” to portray Saint Lucia as an island that lifts visitors’ five senses. United Airlines introduced Saturday non-stop service from Newark International Airport (EWR) beginning July 13. November 1 – 3, 2013, Saint Lucia will host renowned health, fitness and wellness experts for the third Annual Health & Wellness Retreat: “Elevate Yourself.”

Plaque Unveiled at Tricentennial Park

Other plaques with additional names are expected to be deployed on the Park’s Memorial Wall annually.

in its leading homeporting operation, with a projected increase of 19% in homeport passengers and 8% overall.

Playa Mia Grand Beach & Water Park Adds Fun-filled Water Park

This increase is buoyed by becoming the new year-round homeport of RCCL’s Jewel of the Seas, the return of Princess Cruises visits, and an increased presence by MSC Cruises, among others. The 2014-2015 season looks even brighter, with Disney Magic homeporting from San Juan four times and the exciting arrival of RCCL’s newest megaship, Quantum of the Seas.

Quantum’s visits will be made possible by making long-awaited improvements to Pier 3, which will enable San Juan to receive the world’s biggest ships.

Cozumel’s premier beach park has expanded to include an amazing new water park, and your vacation will never be the same! Have a blast with family and friends at Playa Mia Grand Beach & Water Park.

Explore the Buccaneer’s Bay kids area: a lagoon-pool chock-full of fun activities, including a pirate ship, water cannons, sprays & animal slides.

Cruise ship passengers visiting Grenada now have the opportunity to acquaint themselves with the names of some of the outstanding contributors to the development of the city. A recently unveiled plaque at the Tricentennial Park in St. George’s honors the names of distinguished St. Georgians who exemplarily contributed to the development of the town.

The unveiling ceremony was preceded by a Midday Mass at the St. George’s Chapel, followed by a procession to the Tricentennial Park. Present to witness the event were government officials, embassy personnel and relatives of some of the persons being honored.

Featured on the plaque are former tourism specialist Mrs. Gertrude Protain, Mr. Curtis Hopkin, Eileen Gomas, George Ogilvie, Vernie Olivere, Gittens Knight, Louise Rowley, Phyllis Osbourne, Marjorie Baptiste, Gerald Sandiford, Septimus La Crette, Leonard Smith, Derrick Clouden, Rupert Decouteau, Kenrick Bernard, Edward Mitchell and Hubert Coard.

16 Cruising Magazine • Second Quarter 2013

Relax with your favorite cocktail at the Oasis Island Pool & Hydro Massage Tub; then make a splash on the 200foot-long Twin Twister Waterslides.

You’ll find top-notch services, facilities and exciting activities for all ages, including paddle boats, hobie cats, water trampoline, kids club, lounge chairs, shopping and much more!

Combine your beach park experience with other exceptional activities, including the Catamaran Double Site Snorkel excursion in the National Marine Park or the dynamic hands-on Mexican Cuisine Workshop & Tasting Tour.

At Playa Mia Grand Beach & Water Park, the fun never ends!

Puerto Rico: Renewing Commitment to the Industry

Its

Puerto Rico is quickly moving toward regaining its post as a leading port in the eastern Caribbean. The island expects solid growth in 2013-2014, particularly

Officials are also working with the legislature to extend its incentives law until 2018 to ensure a stable and competitive operating environment for all lines.

Dolphin Cove Supports Ocho Rios Craft Vendors Dolphin Cove Ltd., Dunn’s River Videos Ltd. and the Florida Caribbean Association recently partnered to sponsor president of the Ocho Rios CraftMarket Association, Nadine Brown, and Maudiline Gloria Wright, public officer of the CraftTraders Association, to attend the Cruise Shipping Miami from March 11 – 15.

Ms. Michele Paige, president of FCCA, hosted them at the Gala, where they were able to meet with cruise executives at the annual event.

President of the Ocho Rios Craft Council, Mr. Devon Mitchell, heaped praises on the companies and lauded their generosity.

“After seeking assistance from over 15 corporate entities in and around Ocho Rios for help, Dolphin Cove and Dunn’s River Videos were the only ones that helped,” said Mitchell. “This latest gesture clearly enhances the track record of both companies as being good corporate citizens,” he added.

PHOTO : Denis VINSON-CORBIS - © Comité du Tourisme des îles de Guadeloupe

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 17

Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise Guadeloupe Islands Tourist Board (European Office) 23/25, rue du Champ de l’Alouette - 75013 Paris Tél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08 E-mail : infoeurope@lesilesdeguadeloupe.com www.lesilesdeguadeloupe.com

16:37

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 18

Cruise Industry Experts Discuss State of the Industry at 2013 Cruise Shipping Miami

T

he State of the Industry assembly, a long-time mainstay of Cruise Shipping Miami, was the only plenary session of the four-day conference and set the stage for the three chockfull days to follow. This year’s event looked at the increasingly global cruise industry, discussing the opportunities and challenges in the expanding markets and industry as a whole.

The audience of around 12,000, representing the multi-sided spectrum of cruising, packed into the session taking place at the Miami Beach Convention Center. Here, David Scowsill, president and CEO of the World Travel and Tourism Council, opened with an introductory speech and a picture focusing the industry’s worldwide impact, citing cruising as the fastest-growing sector of travel and tourism despite the economic woes. In fact, CLIA’s figures estimate 20.9 million passengers sailed this year on its current 58 member lines, which represents 3.3% growth, and worldwide cruising generated $36 billion—a 4.8% increase.

Scowsill’s statistics also showed the significance of the overall travel industry, with a billion people traveling internationally in 2012, accounting for 260 18 Cruising Magazine • Second Quarter 2013

million jobs (six times more than the automotive industry and one out of 11 jobs on the planet). Scowsill predicted a shift to younger travelers over the next 10 years, along with possible overtaking of U.S. travel figures within 20 years by the two billion people in the emerging middle class of India and China.

new builds scheduled to debut between 2013-4 for CLIA’s river cruisers, along with 10 seagoing vessels—a total investment of more than $7 billion.

Duffy also spotlighted the waves of ship revitalizations, which represent sums from $18 million to over $500 million from member cruise lines.

He also focused on the three priorities that must be met for continued growth of tourism and travel: freedom to travel, which must include a transparent, streamlined visa process; policies for growth supported by taxation levels and regulatory measures; and sustainable tourism policies that preserve the environment. As he pointed out in President Obama’s statement, “Tourism is the number one product we have to export…”

The panel of seven presidents, chairmen and CEOs then took the floor. Gerry Cahill, president and CEO of Carnival Cruise Lines, began by discussing the developments following the Carnival Triumph engine fire. He affirmed that the top priority was guest safety and told that the focus has now shifted to lessons learned from the event. To accomplish this, Carnival has begun a comprehensive fleet review by all Carnival Corp. lines, which utilizes experts from within and outside of the corporation, including groups working in Mobile, Miami, Southampton and Trieste.

In her keynote address, president and CEO of Cruise Lines International Association (CLIA), Christine Duffy, added to the global picture, revealing that the number of Asian cruisers had tripled in the decade ending in 2011.

She also noted CLIA’s role in the global industry, mentioning the 10 cruise industry associations that combined under CLIA. The CLIA feet is also growing, with 15

Regarding cruise industry regulatory responsibility that was under fire in the wake of the Triumph, the panelists assured that the industry is heavily regulated both from outside and within. Adam Goldstein, president and CEO, Royal Caribbean International, indicated that wherever ships sail,

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 19

regulations are mandated and imposed through the International Maritime Organization. Additionally, each country has its own set of regulatory measures. Goldstein also addressed the adherence to regulations starting in the shipyard and flag state.

Holland America Line president and CEO, Stein Kruse, added that port states also inspect the ships and reaffirmed cruising’s safety, with a successful track record of nearly 30 million happy customers.

“At the end of the day, cruising is the safest vacation anybody could have,” said Kevin Sheehan, Norwegian Cruise Line president and CEO and FCCA Chairman. He underlined the health of the industry, which gave him confidence in his company’s recent move to go public following quarter after quarter of consistent growth.

He also highlighted the resilience of the North American market, which has continued to grow through challenges from oil prices to the economy, and said he feels that the economic indicators are now going the right way. “If the environment stays stable, given the slowdown in capacity growth, we will hopefully be able to bring pricing up to a more respectable level,” he added.

The panel affirmed the resiliency of the world cruise market due to its value in hard economic times while also broaching the global markets. Pierfrancesco Vago, CEO of MSC Cruises, revealed that, despite the economic problems in Europe last year, the previous five-year period saw Italy grow 6 percent and Spain 3 percent. Vago also pointed out that France has finally opened up as well.

Manfredi Lefebvre d’Ovidio, chairman of Silversea Cruises, noted Italy’s and Spain’s 10 and 18 percent declines in the last year, but displayed the brighter picture in northern Europe, with Germany growing 10 percent and the U.K. 11 percent.

Michael Bayley, Celebrity Cruises president and CEO, touched on China, along with Asia in general, predicting that they will boom in the next decade and citing this as the region with the best potential for cruise expansion with the lowest cruise penetration. He also discussed the trend of cruise lines establishing offices throughout various international locations.

Goldstein followed this by noting that Royal’s Mariner of the Seas is also going to the Far East, where it will join Voyager and help satiate the influx of middle class, with hundreds of millions of Chinese citizens entering the middle class that are expected to travel and mesh well with cruising’s onboard product. “The good thing is the Chinese love cruising,” said Goldstein while characterizing it as an exciting time for the cruise industry. He added that the development of a distribution system in these markets is a top priority: “We need knowledgeable agents who can explain the product and its differences, and we need port of call development there.”

Even Carnival Cruise Lines, which traditionally focuses on the American market, is joining the international affair. While announcing Spirit’s yearround deployment to Australia, Cahill discussed the similarities between Carnival’s product and the Australian consumer. “Maybe we’ll visit groups in some other markets, too,” he added.

Pierfrancesco Vago, president of MSC Cruises, returned to the Americas in the dialogue of growth markets. He used Brazil as an example of a destination with tremendous potential, mentioning the World Cup and Olympics as major worldwide events that could create the right environment for operating cruises not only in Brazil, but also throughout the entire South American region.

The panel then turned to well-traveled destinations where cruisers have visited multiple times, like the Caribbean, and

said that these destinations must refresh the shoreside experience and activity options, with Goldstein using Singapore as an example of the shoreside evolution. The executives also conveyed that some of the deciding factors of the ships’ movable positioning are pricing and guest satisfaction and interest for certain itineraries/ports.

Cahill pointed out some of the ways Caribbean-Atlantic ports are responding to these demands, revealing that Carnival Cruise Lines is working on a port/destination development project in Nassau. He also touched on the previous governments and entities that Carnival has partnered with to create more destination options, such as the development of the Grand Turk Cruise Center in Turks & Caicos.

Kruse discussed another pressing issue—emission control area (ECA) regulations and their effect on itinerary planning. He recalled Alaska’s loss of ships due to punitive taxes and fees levied against the cruise industry and reminded that the pro-business governor was able to bring business back almost to its earlier levels. Kruse said that efforts to alleviate ECA restrictions commensurate with population had been unsuccessful, but he approached some of the ways that the industry is responding, including scrubber technology, and that these emerging technologies have the potential to help the industry secure an Environmental Protection Agency exemption. He also presented cautious optimism while mentioning that if the dialogue allows cruising to avoid the worst of ECA costs, “…the future looks absolutely bright.”

And certainly there is a bright future for cruising, despite the dark days that it occasionally must navigate through.

What continued to resound through the convention center hall is that the cruise industry is resilient and adaptive. It is able to navigate the rough seas and find clear water in any storm.

Second Quarter 2013 • Cruising Magazine 19

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 20

FCCA Offered Even More Opportunities at 2013 Cruise Shipping Miami

C

ruise Shipping Miami is an exciting time for all its participants, and the same holds true for the FCCA. This global event presents chances to renew and/or create business partnerships, cultivate ideas and tackle issues affecting the cruise industry with the increasingly diverse congregation.

There are numerous opportunities offered through UBM Live’s standard programming of events, and even walking the trade show floor can lead to big business. However, these prospects are amplified by the FCCA’s participation at the event, as the FCCA maximizes Cruise Shipping’s potential for its Platinum Members—befitting since the FCCA and UBM Live/Seatrade have worked together for nearly a quarter-century to optimize success for the cruise industry.

“FCCA is an essential partner in our growing group of cruiseand maritime-related events,” said Daniel Read, director of UBM’s Cruise Shipping Portfolio. “As we go forward, we will continue to count on FCCA’s ongoing support.”

During 2013 Cruise Shipping Miami, that support came for the FCCA members participating in Cruise Shipping Miami.

As with everything in which the FCCA participates, one of the FCCA’s main goals is to positively impact the working relationship between its Platinum Members and Member 20 Cruising Magazine • Second Quarter 2013

Cruise Lines. This is why Platinum Members are on a firstname basis with the FCCA Member Line executives.

It is through these interactions that relationships are born, which provides the best way to get your foot in the door or to create a doorway in the first place. It is also why the FCCA Platinum Membership program truly is a vital resource for any entity doing or desiring business with the cruise industry. Working directly with the key decision makers is simply the best way to reach your goal and save time and money.

To foster these engagements during Cruise Shipping Miami and actualize its resources and attendees, the FCCA programmed a block of functions coinciding with the event.

These gatherings and features ensured that Platinum Members had a direct line to the FCCA Member Cruise Line executives and each other.

The FCCA booth itself hosted many of these. While serving as a one-stop shop for all attendees to learn more about the FCCA and its benefitted, the booth also acted as an event organizer. Proexport Colombia and the Port of St. Maarten sponsored cocktail receptions at the booth to take advantage of its cruise executive attendance and promote their

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 21

Photos: Onboard Media

destinations and companies to the exclusive audience of Platinum Members and cruise executives. Additionally, many of the same executives and members cycled in and out of the booth for meetings arranged by the FCCA.

Everglades and PortMiami, the Gala’s festivities also included a 90-minute cocktail reception with the prestigious attendance, followed by a silent art auction composed of a magnificent collection donated by Park West Galleries.

Of course, there were also the annual FCCA events that have become synonymous with CSM for many cruise executives and Platinum Members. The annual pre-event took place at FCCA President Michele Paige’s residence to offer members and cruise executives an intimate affair (along with delectable fare and libations) so they could reacquaint and prepare for the long days ahead.

To close out CSM, the FCCA Official Cruise Shipping Miami Event took the spotlight. Hosted at LIV—the hottest nightclub in Miami—for a second consecutive year, this was the long-awaited reprieve after a week of meetings, receptions and business dinners. It offered a chance for the tired, sore and overworked attendees to loosen their ties, let down their hair and put on their dancing shoes for a fun night with some of the cruise industry’s most important decision makers.

The FCCA Gala Dinner and Entertainment Extravaganza offered a chance to spend the evening with a cruise executive hosting tables for an unforgettable evening and cause, as attendees’ ticket included a seat at a table hosted by the cruise line executive of their choice from all aspects of the industry, even the lines’ presidents and CEOs. Made possible through the partnership between the FCCA and event sponsors Port

Indeed, 2013 Cruise Shipping Miami provided plenty for its participants with its success-proven formula combined with many new features by UBM, along with good news about the growth and future of the cruise industry. But it was the FCCA that gave backstage passes to the real rock stars.

Second Quarter 2013 • Cruising Magazine 21

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 22

THERE’S A REASON IT’S CALLED THE CRUISE CAPITAL OF THE WORLD. IT IS.

Modern cruising was invented at Por tMiami. Today, we are the global headquar ters for the world’s largest cruise lines and proud to be the home por t of the world’s most exciting and modern cruise ships. For itineraries to the Bahamas, the Caribbean, Mexico, and beyond, Por tMiami will always be the Cruise Capital of the World! For more in f o r m a t i o n , p l e a s e v i s i t w w w.mi a mi d a d e.g o v/ p o r t mi a mi

4:33:32 PM

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 23

FCCA Gala Dinner and Entertainment Extravaganza Serves Festivities and Networking Opportunities to Cruise Industry Stakeholders and Cruise Line Executives

T

he annual FCCA Gala Dinner and Entertainment Extravaganza has become one of the cruise industry’s premier social events because it joins together some of the most important decision makers throughout the industry—FCCA Member Line cruise executives, including presidents and CEOs—along with the government officials, industry suppliers and private stakeholders for a festive social gathering with networking, relationship forging and idea cultivating served as hors d’oeuvres along with the delectable fare.

March 13, 2013 marked the date for the 19th annual FCCA Gala and the third consecutive year that the event was hosted in the Miami Beach Convention Center, befitting because this is the home of Cruise Shipping Miami, which was in session during the week of the Gala.

The crowd of over 400 first made their way to a 90-minute cocktail reception, which allowed time for the attendees to mix and mingle with the 39 cruise executives (six CEOs) while talking business or pleasure in a relaxed but engaging environment. Amidst the insightful conversations and flowing drinks, the cocktail reception was also joined by a silent auction sponsored by Park West Gallery.

Here, attendees bid on a wonderful selection of art provided

by Park West, and over $28,000 was raised for the FCCA Foundation, a non-profit, charitable organization founded in

1993 to fund Caribbean and Latin American humanitarian projects, which has improved the lives of hundreds of thousands of citizens and provided more than $3 million for charities and humanitarian causes throughout the regions. Park West Gallery and this auction are immense supporters of the FCCA Foundation, as is the Gala itself. In fact, its entire proceeds of over $140,000 benefitted the FCCA Foundation.

Of course, Port Everglades and PortMiami also showed their backing. As featured sponsors, their contribution made the event possible.

Though contributing to a worthy cause is reason enough in itself, the Gala offers so much more; it is invaluable in terms of connecting with key stakeholders. This was evident as guests broke up made their way to the table where they would spend an elegant evening filled with first-class cuisine, fine wine and a table host—a cruise line executive that could help the Gala attendee forge or foster worthwhile business relationships; learn about the inner-workings or latest trends of the industry; collaborate with to cultivate ideas; or just get a foot in the door.

A ticket for the Gala and its wealth of networking opportunities also came with a seat at the table of the attendee’s choice of cruise industry executives from operations, tours, itinerary planning, marketing and every other aspect of the industry, including the lines’ presidents & CEOs. Second Quarter 2013 • Cruising Magazine 23

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:10 PM Page 24

This blend of business in a social environment is why Michele Paige, president of the FCCA, said, “The annual Gala is the cruise industry’s premier social gathering, but it is really much more than that. It is a unique forum for the exchange of ideas and information crucial to our mutual growth and success in these challenging times.”

“This is a very important event, probably the biggest event of the year.”

-Russell Daya, director, marine, port, security operations and maritime affairs, Disney Cruise Line

Many others appreciated these networking opportunities and the atmosphere of the event, all present in one convenient place after chasing executives around the trade show floor all day.

As David Candib, vice president, development and operations of Carnival Corporation, told, “The event is really a culmination of the last few days and gives everyone a chance to mingle on a more social level and really support the FCCA Foundation.”

Even Micky Arison, chairman and CEO of Carnival Corporation, mentioned this jovial and engaging nature of the event, “It’s a fun event, and hopefully everybody enjoyed themselves. Plus we raised some money for a good cause.”

“This is a very important event, probably the biggest event of the year,” noted Russell Daya, director, marine, port, security operations and maritime affairs, Disney Cruise Line, who definitely seems to value the benefits and festivities of the Gala.

One of these benefits is the maintenance of business relationships. It is crucial to sustain these relationships and stay up-to-date on an industry as dynamic as cruising’s, which is why Bert Swets, vice president, marine and technical operations of Disney Cruise Line, stressed what he looks forward to during the Gala is “meeting everybody again and making sure we keep our relationships going.”

The cause that the FCCA Foundation represents is one that is relatable to the attendees because they work with and live in the destinations that are impacted through its efforts.

“To us, it’s an important part of what we do as a cruise line to give back to the communities that we visit,” told Gerry Cahill, president and CEO of Carnival Cruise Lines.

“What the Foundation does is it raises a lot of money, and we touch a lot of communities,” conveyed Carlos Torres de Navarra, vice president, commercial port operations of Carnival Cruise Lines.

The personal involvement in the FCCA Foundation is evident in both their words and actions. Many executives and industry partners have assisted in cleanups, relief projects, orphanage donations and the annual Holiday Gift Project that brought smiles and gifts to over 7,000 underprivileged, deserving children throughout the Caribbean and Latin America in 2012. This is probably why many see that as the focus of the event.

“The Gala is the culmination of all the good efforts of the cruise industry to do something good for the well-deserving people of all of the Caribbean,” shared Kevin Sheehan, CEO of Norwegian Cruise Line and chairman of the FCCA. Richard Sasso, president and CEO of MSC Cruises (USA) Inc., surmised it well and succinctly in saying, “[The Gala] means a gathering of some great people who all have a common goal—that is to help the people in the Caribbean.”

While this event was again successful in its goal of bringing together key decision makers throughout the industry to network with the attendees in an engaging environment, the successes of the FCCA Foundation were on the minds of many.

For that is exactly what this crucial event does every year; it gathers a prominent crowd of decision makers throughout the industry during Cruise Shipping Miami and gives a chance for any participant to engage the cruise executives and CEOs in a comfortable but engaging atmosphere to mix and mingle; talk about current trends, deployments, developments, etc.; forge and/or foster business relationships; get insight to market openings and/or how to tailor a product; and much more, all while supporting a worthy cause and having a great time.

“This is a terrific event because we raise so much money for charity, and we get to meet other people in the industry,” said Richard Fain, chairman and CEO of Royal Caribbean Cruises Limited.

Be sure to mark the date on next year’s calendar. If you plan to attend Cruise Shipping Miami, you have no reason to miss 2014’s Gala Dinner Extravaganza on Wednesday, March 12, 2014.

24 Cruising Magazine • Second Quarter 2013

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 25

Photos: Onboard Media

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 26

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 27

Destination Selection is a Key Component in Driving Guest Satisfaction and Itinerary Profitability

By Terry Thornton, Senior Vice President Itinerary Development and Revenue Planning – Carnival Cruise Lines, Chairman, FCCA Marketing Committee

W

e are often asked by destinations throughout the Caribbean (and the world) about our process for the selection of destinations to be included on our itineraries. The answer is that it involves many complicated and interrelated considerations. The ultimate goal is to provide our guests with the best possible destination experience while maximizing itinerary profitability.

Carnival Cruise Lines is the largest cruise brand in the world and currently operates a fleet of 24 ships. In 2013, we will carry over 4.5 million guests and operate over 1,600 cruise departures. We are committed to offering year-round cruises to the Bahamas and Caribbean from a wide variety of U.S. homeports, including San Juan, Miami, Fort Lauderdale, Tampa, Port Canaveral, Jacksonville, Charleston, New York, New Orleans and Galveston.

The first step in developing an itinerary is to select the home port and duration of the cruise. Home ports have very different selection criteria than destinations as ports of call.

Second Quarter 2013 • Cruising Magazine 27

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 28

Home ports must provide convenient and affordable access to our ships for a large base of potential cruisers. They must also provide for the appropriate logistics to efficiently handle these turnaround operations. The home port and duration selection provide a geographic framework for the possible destination options.

“The experience that is provided to our guests is the single most important component in destination selection.”

In the destination selection process, we start with a long list of possible options. One of the first considerations is pre/sale appeal or “marquis” value of the destinations.

Those that have developed their own strong brands and product appeal are of great value to us in generating demand for an itinerary.

The experience that is provided to our guests is the single most important component in destination selection.

We closely monitor the guest satisfaction ratings for all of the destinations we visit. Our experience has shown us that the following components drive favorable guest satisfaction: Logistics – The ability to offer good facilities for embarking/debarking guests is important in providing guests with the most time ashore to explore the destination. In addition, efficiency in enabling guests to visit all of the attractions is important, given that our calls are generally only eight hours in duration.

Safety and cleanliness – Providing a safe and clean visitor environment creates a lasting impression with our guests.

They are on vacation and excited to visit new places.

However, they have many vacation choices and want to enjoy a safe and comfortable stay.

Friendliness and hospitality – Destinations that focus on showing friendliness toward visitors and overall hospitality are highly valued by our guests. If they feel welcomed and appreciated, it generates favorable goodwill and a strong overall impression about their experience.

Shore excursions – Our guests today are looking for a wide variety of quality excursion opportunities. Destinations that excel in this area are constantly looking for ways to improve the excursion experiences and work to innovate new options for our guests to enjoy.

28 Cruising Magazine • Second Quarter 2013

Independent attractions – It is critical to provide opportunities for guests to explore independently (those that elect not to purchase an organized excursion). An easy visit to a beautiful beach, local shopping options, a walk through a scenic area and others are often some of the most memorable experiences for our guests.

An often overlooked area is the ability to offer a favorable crew experience. Many of our crew interact frequently with guests and are asked questions about the ports we visit. The crew feedback is very important to our guests and has a lot of influence on how a destination is viewed. In addition, providing our crew with a good experience ashore is very important in helping us to maintain high standards for crew morale. We believe very strongly that “happy crew means happy guests’.

Commercial considerations are also carefully considered in destination selection. If there are opportunities for us to reduce operating costs while benefiting a destination, we look very favorably on these options. As examples, lower port fees, the ability to purchase fuel and/or fresh water at attractive prices and providing other forms of marketing incentives have been used effectively by some destinations. In addition, some destinations have allowed us to keep our onboard shops and casinos open for a portion of the call.

We carefully monitor and manage itinerary profitability. We focus on four components for every cruise itinerary: cruise ticket pricing, total onboard revenue, fuel cost and port expenses. Each of these components is critical in driving profits. However, it is the collective result from all four components that drives our decision-making about destinations selected for every itinerary.

In summary, the destinations we visit are truly important partners in helping us to provide our guests with a fun and memorable vacation. Guest satisfaction is the key for us in all areas of the vacation experience we provide. A great destination experience is very important to our guests, and as a result, our destination selection process is critical to our overall success.

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 29

Mount PelĂŠe is just one of many exciting itineraries to explore.

Discover the perfect day trips at martiniquepro.org/cruise

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 30

Caribbean Continues to Lead Cruising Market and Has Room for Growth

M

uch of the recent talk about the Caribbean cruise product has revolved around the need to refresh/update and improve. This is for good reason, as passenger satisfaction helps determine where the cruise lines position their ships and how much passengers spend while visiting a destination.

However, there is still quite a bright silver lining for Caribbean cruising. In fact, it remains the number one cruising destination, accounting for 37.3% of all global itineraries in 2013 (nearly 20% higher than the Mediterranean’s secondhighest capacity share) and the leading share of cruise industry capacity.

What’s more—this consistent share (compare with 39.8% in 2011, 41.3% in 2010, 37.02% in 2009, etc.) looks like it will continue throughout the foreseeable future. Indications of this can be seen in cruise lines’ investments in Caribbean ports, such as Royal Caribbean International’s venture in Falmouth, Jamaica; Carnival Corporation’s developments in Grand Turk, Turks & Caicos; Maimon Bay, Puerto Rico; and Roatan, Honduras; and more past and upcoming projects.

After all, the cruise industry prides itself on optimizing its spending and will surely get their money’s worth in these destinations, which is equally beneficial for other destinations slated on the itineraries.

30 Cruising Magazine • Second Quarter 2013

What does this mean for the Caribbean? For one, this is a sign that the Caribbean can continue to count on cruising’s significant economic impact. Some destinations (the Bahamas, St. Maarten and U.S.V.I.) generate almost $400 million in cruise tourism expenditures, according to the Business Research and Economic Advisers (BREA) 2012 study, Economic Contribution of Cruise Tourism to the Destination Economies. The 21 participating Caribbean and Latin American countries saw $1.99 billion of total cruise tourism expenditures.

Most of this –$1.48 billion—comes from passenger spending, with average expenditures per passenger ranging from $27.10-$185.40 and an overall mean of $95.92. Being the lion’s share of the economic benefit and varying so drastically per destination, passenger spending does owe a little extra attention. This is where the moneymaking potential lies for a cruise destination, and there will obviously be a significant difference in economic impact if each visiting passenger spends $27 or nearly $200 during their visit.

This spending went to categories including shore excursions, food and beverage at restaurants and bars, clothing, local crafts & souvenirs, watches & jewelry, entertainment, ground transportation and more. The distribution between these categories varied almost as much as the range of spending,

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 31

but one constant is spending’s direct correlation to passenger satisfaction, and this in turn influences the amount of calls.

So investments to fulfill guests have a significant return and can be done simply with a citizen’s smile. In fact, though the products and offerings are the leading factor, a visitor’s perception of friendliness and courtesy helps paint their view of a destination and can loosen or tighten their wallet. (Happy passengers spend money!)

Of course, cruise tourism benefits destinations’ economies in other ways. Crew expenditures accounted for $261.9 million in BREA’s study. Interestingly enough, the mean average expenditure per crew of all destinations was higher at $96.98, ranging from $21.40 to $138.30. These numbers again reflect a destination’s offerings, though with a different distribution, as crew’s spending primarily focused on categories such as entertainment, food and beverage, and retail purchases of electronics, jewelry and watches.

The cruise lines themselves also contribute their fair share in addition to payments to local tour operators. These sums come from payments to ports for passenger taxes and port services, such as navigation and utility services, and payments to local businesses for supplies and services, such as food and beverages and other stores. According to the BREA study, these costs brought $246.9 million to the participating destinations’ economies, ranging from $0.3 - $73 million, mostly proportional to amount of cruise ship/passenger calls

(as port fees, namely head taxes, lead expenditures in most destinations). The purchase of supplies also plays a large role in homeports, though some port-of-call destinations, like U.S.V.I., also see a significant impact from the procurement of ship supplies.

Employment linked to cruise tourism must be mentioned as well. In the 21 studied destinations, cruise tourism created 45,225 jobs and employee wages of $728 million!

Like anything else, there is room for improvement and growth within the Caribbean cruising market. Refreshing and updating the destination product while courteously catering to cruisers could yield increased calls and spending for a destination. The cruise industry wants the Caribbean to evolve in this way because it will improve guest satisfaction, which makes the guest more likely to spend; return to the destination for a stay-over visit; promote the destination through word-of-mouth; and cruise again. (A satisfied passenger satisfies all aspects of the industry!)

The Caribbean cruising market should not take the suggestions for such improvements as harbingers of gloom. They should be viewed as opportunistic, a way to enhance and/or optimize cruise tourism’s impact. The Caribbean certainly is in a good position as the number one cruise destination and looks poised to keep its lead and associated benefits, but it must continue to keep its view forward and feet moving.

Second Quarter 2013 • Cruising Magazine 31

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 32

THE POWER OF A PREMIER CRUISE PORT There are e so many reasons reasons to choose Port Everglades.

Everglades. Our moder modern, n, efficiently operated terminals make transit a breeze. We’r We’re e just two miles from from FLL international international airport, and minutes fr from om world-famous beaches. Plus, we’re we’r fully scalable.. We We can accommodate any an size ship or passenger volume, moving passengers fr from curb to ship in just 15 minutes. nutes. Year Y Year-round ound berthing available. Discover how Port Ever Everglades propels opels your business forward forwar in powerful new ways. Visit V porteverglades.net or call 800-421-0188.

South Florida’s Florida’s Powerhouse Powerhouse Port Port

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 33

Po Rt Ev ERGLadEs Invests in the Future as the World’s Premier Cruise Port

P

ort Everglades, already a global leader in the cruise industry, is making multi-million-dollar investments to better serve the world’s premier cruise lines.

This past year, the South Florida cruise port celebrated the Grand Re-Opening of four fully renovated, expanded and modernized cruise terminals that will be used primarily by Carnival Corporation and the six Carnival brands that sail from Port Everglades.

The $54 million renovation was part of a landmark agreement, one of the largest in Carnival’s history, which calls for a minimum of 25.5 million cruise guests from multiple Carnival Corporation brands to sail to and from Port Everglades over the agreement’s initial 15-year term.

“Cruise ports today are challenged with the task of providing state-of-the-art facilities that can keep pace with and support their customers’ needs, and the cruise lines, as we know, are always on the cutting edge of the hospitality industry,” says Steven Cernak, Chief Executive & Port Director. “Our cruise terminals must be efficient inside for quick embarkation and debarkation.

Outside there must be an organized system for taxi, shuttles, buses and private vehicles to safely pick up and drop off cruise guests. We need state-of-the-art security facilities for U.S. Customs and Border Protection, enough room to lay down 2.5 pieces of luggage per person during debarkation, Wi-Fi for waiting cruise guests, clear directional signs and aesthetics that warmly welcome the more than 3.6 million people who pass through the cruise terminals at Port Everglades annually.”

Aesthetics are another important component of the total guest experience, which is why the Port partners with Broward County’s Cultural Division to bring creative artwork into its cruise terminal.

In Cruise Terminal 18, homeport terminal of the world’s largest cruise ships, Royal Caribbean International’s Oasis of the Seas and Allure of the Seas, a school of shimmering fish suspended among crystal bubbles and golden waves now greets cruise guests entering the lobby. The multi-faceted hanging artwork, “Cruising School,” is by esteemed public artist Larry Kirkland.

In addition, new Florida-inspired artwork, created by local South Florida artists, is also slated for the newly renovated Cruise Terminals 2, 19 and 26.

Future growth at Port Everglades will include expanding and modernizing Cruise Terminal 4 and extending the adjacent berth by 250 feet to accommodate longer cruise ships. Construction for the Cruise Terminal 4 renovation and berth expansion are part of the Port’s five-year capital improvement plan and anticipated to be complete by 2016.

Port Everglades hosts a wide-ranging fleet of cruise ships that provide guests with an array of cruise vacation choices from the sunny Greater Fort Lauderdale area. Ten cruise lines, a ferry and more than 40 cruise ships sail from the South Florida seaport including: Balearia’s daily ferry service Bahamas Express, Carnival Cruise Lines, Celebrity Cruises, Cunard, Hapag-Lloyd Cruises, Holland America Line, P&O Cruises, Princess Cruises, Royal Caribbean International, Silversea Cruises and Seabourn. Details on the latest cruise schedules from Port Everglades are available on the Internet at porteverglades.net.

Second Quarter 2013 • Cruising Magazine 33

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 34

Cartagena de Indias to Host the 20th Annual FCCA Conference & Trade Show

M

any have dubbed Cartagena an “outdoor museum” because of its balconies, cobblestone streets, bastions, imposing walls, squares, and horse-drawn carriages. Declared a Cultural Heritage of Humanity by UNESCO in 1984, this cultural jewel and meetings venue nestled in the Colombian Caribbean shoreline has made Cartagena a renowned and distinguished stomping ground to many international events, including countless literary and journalistic events, positioning it as a place of folklore and sublime beauty.

The “Heroic City,” as this town is also known, becomes the perfect setting for the 20th FCCA Conference & Trade Show, which will be held from September 30th to October 4th, 2013. The most influential cruise industry personalities will meet to exchange valuable business affairs to generate new commercial opportunities in the region and Colombia.

“For Colombia to have achieved being the host of this impor34 Cruising Magazine • Second Quarter 2013

tant meeting, where relevant industry issues will be discussed and create opportunities for socio-economic growth for the Greater Caribbean, is a testament of the country’s commitment to the industry and an opportunity to demonstrate the result of endured teamwork where public and private sector have joined forces to position Colombia as a competitive destination for tourism and business,” said Maria Claudia Lacouture, president of Proexport Colombia, the entity in charge of promoting international tourism, foreign investment and non-traditional exports in Colombia, along with leading the country’s participation in the cruise industry.

The Port of Cartagena is no stranger to international tourism.

In 2006, it received 50,946 visitors and 53 landfalls. The port began operations in 2008 as an intermediate port of embarkation for cruise ships such as Royal Caribbean International.

In 2011, Pullmantur followed suit, giving way to an increased number of port arrivals that totaled 313,153 passengers and 213 landfalls, and last 2012 season ended with

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 35

205,268 travelers from 133 ships that arrived in the country.

The array of cruise lines arriving in the country is an indication of the allure of Colombia’s destination product and the ability to not only accommodate mega cruise lines, but also welcome exploration and luxury ships.

600 leaders and entrepreneurs in the world). Other annual events also are based in and display the variety and culture of Cartagena de Indias, such as decorating the ‘Little Stone Corral’: International Film Festival, the Hay Festival and the International Music Festival.

Princess Cruises, which has the largest operation in Colombia, Norwegian Cruise Line, Holland America, Disney Cruise Line, Silversea, Cunard, Seabourn, Seven Seas, Regent and smaller cruise lines like Phoenix-Reisen, Paul Gaugin and Kristina Cruises have decided to make landfalls in Cartagena de Indias.

So what is so attractive about Cartagena that international heads of state, corporations, and business travelers admire?

Well, not only does it have the infrastructure in a single city with three convention centers, but it also offers astonishing locations such as the Teatro Heredia, the Castillo de San Felipe de Barajas, bastions, museums, plazas, and galleons, making events a unique experience by becoming the backdrop of a inimitable theatrical experience.

a Perfect stage for Major Events You may wonder how a 500-year-old city has been able to transform itself into a fusion of historic, luxury destination and host of world-class events. This has been achieved by the deliberate strategic vision to invest in its infrastructure, connectivity and focus in its cruising experience—onboard and onshore—to maintain and amplify its reputation of topnotch servicing.

Just as an example, in 2011 the city hosted 36 international congresses that positioned Cartagena at number 13 among preferred Latin American cities to organize events in the ICCA ranking. These proceedings included the Sixth Summit of the Americas (which brought together 34 heads of state and their delegations, including U.S. President Barack Obama), XVI General Assembly of the World Tourism Organization (which brought a thousand participants), and the V World Economic Forum for Latin America (assisted

This historical experience has attracted the presence of international hotel brands such as the Hilton, Sofitel Accor, Marriott, Holiday Inn, Intercontinental, Sheraton and more than 35 boutique hotels that used to be sixteenth-century mansions, expanding the room capacity of four- and fivestar hotels.

You are cordially invited to see all this for yourself at the 20th Annual FCCA Conference & Trade Show. The magical realism that surrounds Cartagena de Indias makes it the perfect cruise destination with a fascinating blend of past and present, offering a unique experience in a single location with colonial, republican, and contemporary architecture; an exciting nightlife; important cultural festivals; lush landscapes; magnificent beaches; tourism; and hotel infrastructure catering to all sorts of visitors and events.

Second Quarter 2013 • Cruising Magazine 35

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 36

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 37

Ms C’s New North a merican Focus: Offering North Americans a Unique Mediterranean Cruise Experience with All the Comforts of Home

T

he history of MSC Cruises is unique. One man, with a passion for the sea, purchased a freight vessel and launched a company called Mediterranean Shipping Company (MSC). Today it is the second largest container shipping company in the world. In 1990, Gianluigi Aponte took his mastery of the seas to the cruise industry, launching MSC Cruises. In 2003, he embarked on an ambitious expansion for his cruise division that included the purchase of two new vessels from defunct Festival Cruises and commissioned the building of 10 new ships. Today, the MSC Cruises fleet consists of 12 modern vessels.

MSC Cruises has positioned itself as a leading player in the industry. It is the fourth largest and fastest growing cruise line in the history of cruising, rapidly growing from a small company specializing in Mediterranean cruises to a global giant with diverse itineraries and offices in 45 countries around the world that employs 15,000 people.

We have greatly evolved over the past

two decades. Our distinct Mediterranean style and ambiance, delicious cuisine, world-class entertainment and yearround kids sail free program have become hallmarks of the company. As the fleet has grown, so has our offering.

In addition to several new ships, fleet wide we have seen the addition of world-class amenities and enhancements as well as exciting, new itineraries that have helped expand our customer base over several continents.

Since 2003, our passenger numbers have leapt from 127,000 to 1,680,000.

Once known as the cruise line that catered predominantly to the European market, we now appeal to a much broader audience and offer a greater number of itineraries and destinations.

Our ships sail seasonally in Northern Europe, Black Sea, Red Sea, United Arab Emirates, South America and South Africa. Year-round we sail in the Mediterranean and, now beginning November 2013 with MSC Divina, in the Caribbean.

MSC has sailed seasonally for many years from Fort Lauderdale with

vessels from various classes. With the continued growth of the MSC brand, we decided to expand to a year-round presence in North America with one of our newest ships, MSC Divina. She will start sailing from PortMiami on November 20, 2013. Inaugurated by screen legend Sophia Loren in May 2012, MSC Divina offers a variety of unique experiences. MSC Yacht Club, our “ship within a ship” luxury concept, available only on Fantasia-class ships includes 69 luxury suites positioned at the forefront of the ship. MSC Yacht Club guests enjoy the privileges of 24hour butler and concierge service; complimentary select wine and spirits; an exclusive restaurant, pool area, and lounge; and private access to the MSC Aurea Spa as well as all of the other features of the ship. It is the perfect luxury enclave for cruisers looking for a more upmarket experience.

The ship also boasts an incredible spa with some of the most pampering treatments at sea, 15 bars and lounges along with a host of dining options, worldclass entertainment and a children’s Second Quarter 2013 • Cruising Magazine 37

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 38

program, which has been expanded to accommodate four age categories.

There is an F-1 simulator on board, bowling alley and a 4D cinema. These are all features that greatly appeal to the North American traveler.

Her arrival to PortMiami is indicative not only of our continued global growth as a company; it demonstrates our strong commitment to the North American and Caribbean markets and our long-term vision for the brand.

Our unique product coupled with a strong value has clearly resonated with the primary target audiences hailing from the United States and Canada, who are seeking to make the most of their vacation dollars. With this incredible demand from agents and consumers alike, we now welcome MSC Divina.

On board our vessels, guests will experience our signature Mediterranean way of life by day and night. From our cuisine, ambience, activities and crew, MSC and its fleet reflect the spirit and joie de vivre of the region from where it originates. Mr. Aponte and his family have been passionate about providing guests an experience that embraces their Mediterranean heritage, believing that life should be measured by moments, not minutes. The MSC experience emphasizes the value of being surrounded by family and friends, the 38 Cruising Magazine • Second Quarter 2013

art and enjoyment of eating and the importance of slowing down and savoring special moments. MSC Cruises was born in the Mediterranean and continues to draw inspiration from its roots, with the company’s distinct Mediterranean way of life creating a unique experience for travelers around the world. The region’s celebrated values of authenticity, humanity and warmth are at the heart of the MSC experience; from the unparalleled hospitality of MSC’s multi-lingual crew, to delicious dining based on the concept that good food is our way of life and that eating is about quality and diversity, discovery and sharing. On MSC Divina, North American travelers will have ample opportunities to experience this philosophy as we create an unforgettable cruise experience for them.

ducted in English and only when there is a large contingent of guests from another country will announcements be made in another language. We are also enhancing the product with more activities for our North American guests, including language lessons, culinary classes, dance sessions, and much more. We will also incorporate cultural activities from the ports we visit, showcasing the destinations’ unique features. As far as dining, this means dining times will be altered to reflect North American preferences as well as the inclusion of perennial American and Canadian favorites and dishes from Caribbean. Stay tuned as there will be many more announcements on this front as we develop experiences that our guests are seeking while on a cruise in the Caribbean.

So now that we have a year-round presence, how do we go about offering our product to North Americans while still maintaining the most important attributes of our brand? As an international cruise line, we already have a great deal of experience catering to numerous nationalities. With every destination that we sail, we tailor the onboard experience to the sourced clientele. With the ship sailing year round from the United States, the majority of guests onboard will be English speaking. All announcements, of which there are few, will be con-

MSC Divina will sail 7-night alternating eastern and western itineraries.

Eastern itineraries will include port calls in Philipsburg, Saint-Martin, San Juan, Puerto Rico, and Great Stirrup Cay, Bahamas. Western itineraries will include port calls in Falmouth, Jamaica; Georgetown, Grand Cayman; Cozumel, Mexico and Great Stirrup Cay, Bahamas.

For more information about MSC Cruises, visit us online at www.msccruisesusa.com, call 1-877-655-4655, or contact your local travel advisor.

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 39

Explore more business at Florida’s fastest growing cruise port

Port Canaveral’s easily accessible Central Florida location, close to Orlando and its 55 million annual visitors, helps our homeported ships book more sailings and enjoy 100+ percent capacities. Nearby Kennedy Space Center, abundant wildlife eco tours and reasonable beach-side accommodations are added incentives that bring cruise lovers here.

Discover even more reasons we’re Florida’s fastest growing cruise port* – as well as a popular port-of-call with more than 130 ship visits annually – and explore the business opportunities by contacting Cruise Development at 321-783-7831, extension 232. *Source: Cruise Lines International Association

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 40

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 41

Disney’s First Cruise Ship, Disney Magic, Offers Guests Brand-New Experiences and Reimagined Spaces

W

hen the Disney Magic returns from the Mediterranean in October, it will feature an extra dose of magic that only Disney can provide. The Disney Cruise Line vessel is relaunching with new spaces, reimagined areas and exciting additions for the whole family, building upon the traditions of family cruising started by Disney Cruise Line in 1998.

“We have always been committed to reinvesting in our fleet and continuously making shipboard enhancements that elevate the guest experience,” said Karl Holz, president of Disney Cruise Line. “What we’re doing with the Disney Magic is yet another step forward in our commitment to delivering the absolute best family vacations at sea.”

“Storytelling is at the heart of everything we do,” said Joe Lanzisero, senior creative vice president for Walt Disney Imagineering. “Walt Disney was a master storyteller and knew how to engage people’s emotions into stories. Our job is to take what we learned from Walt and apply it to the experiences on board our ships.”

Upper decks The upper decks of the Disney Magic will feature new spaces for everyone to have fun in the sun and water, including more

water play areas, dynamic slides and interactive elements for the kids.

On the three-story AquaDunk, guests will step inside a translucent tube and await a near-vertical launch that takes place when the floor beneath them opens like a trap door. The drop sends guests on an exhilarating ride through the translucent tube that extends 20 feet over the side of the ship for breathtaking ocean views.

Guests can also enjoy the sun and water in the new AquaLab, a 1,800-square-foot interactive water playground open to kids ages 3 and up. Children under 3 can enjoy the Nephews’ Splash Zone, an interactive fun area featuring pop jets and squirting figures of Donald Duck’s nephews. o nboard dining In addition to the upper decks, new restaurants and new technology are on the menu for the restaurants onboard the Disney Magic.

Animator’s Palate, one of the most popular restaurants onboard Disney Cruise Line ships, will feature a brand-new “Drawn to Magic” experience, during which the restaurant’s black and white “blank canvas” explodes into full color Second Quarter 2013 • Cruising Magazine 41

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 42

Photos: Disney Cruise Line

as favorite Disney and Disney-Pixar characters come to life right before guests’ eyes.

And on every Disney Magic cruise, guests will have the opportunity to experience the tremendously popular “Animation Magic” dinner show. First unveiled on the Disney Fantasy, “Animation Magic” invites guests to create their own characters that magically spring to life, become fully animated and join the show onscreen.

Joining this restaurant favorite will be the new Carioca’s and Cabanas. Carioca’s, which replaces Parrot Cay, is inspired by the vibrancy of Rio de Janeiro and transforms from a festival theme during the day to an after-hours scene at night.

AquaDunk

Cabanas, replacing the current Topsider Buffet, will offer a casual dining experience with food and beverage stations during the day and a table-service restaurant during dinner.

More inside space is being added, increasing the total squarefootage of air-conditioned area by nearly 3,400-square-feet to more than 9,460-square-feet and a total of 455 seats.

Disney Cruise Line’s popular Palo restaurant for adults receives a makeover with stylish fixtures, glass artwork and new stone floors. Red- and white-striped poles reminiscent of those found throughout the canals in Venice are a design feature.

Youth spaces For the first time, the Super Hero icons of Marvel are being introduced on a Disney Cruise Line ship. Marval and Walt Disney Imagineers have created a new space for children to enter into the Marvel Universe. Marvel’s Avengers Academy will be a multi-day, immersive entertainment experience where children interact with Marvel characters and unleash their inner super heroes.

Adjacent to this space will be Andy’s Room, where stars of the Disney-Pixar “Toy Story” trilogy come to life in a multilevel space. Next door will be Pixie Hollow, where children can play dress-up and make crafts.

In Disney’s Oceaneer Club, guests will find the Mickey Mouse Club, another new children’s area, as well a new pirate-themed area where children are encouraged to create, play and explore.

Animator’s Palate

Marvel’s Avengers Academy

enjoy the new After Hours nighttime adult entertainment district.

The area features an all-new lineup of clubs that includes venues for dancing, comedy, music and variety shows.

For the ultimate in relaxation and pampering, the enhanced Senses Spa & Salon will offer new services in a sleek and contemporary environment.

The youngest cruisers – ages 3 months to 3 years – can enjoy the new It’s a Small World Nursery that features age-specific fun and discovery with trained counselors.

More Information The Disney Magic will be reimagineered in Cadiz, Spain, during dry dock from Sept. 7 to Oct. 10, 2013. The ship will then sail 3-, 4- and 5-night cruises out of Miami for the remainder of 2013.

Fun for adults Starting in October on the Disney Magic, adult guests can

For more information about the Disney Magic or Disney Cruise Line, visit www.disneycruise.com or call 888-325-2500.

42 Cruising Magazine • Second Quarter 2013

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 43

HOUSTON: WHERE YOUR JOURNEY BEGINS‌ Embark on your next Caribbean cruise from a World Class City where there is no shortage of things to do, places to go or events to experience. Whether dining at one of our fine restaurants, shopping at unique stores, visiting the NASA Space Center or enjoying the attractions at the Kemah Boardwalk and the Bay Area, you will find Houston outstanding in culture, ambience, sophistication, and non-stop entertainment all year round.

The Bayport Cruise Terminal, located in the city of Pasadena, Texas, just 30 minutes from downtown Houston, offers a one-of-a-kind experience with efficient and exceptional services including stress-free embarkation process and easy access to two airports — George Bush Intercontinental (IAH) and William P. Hobby (HOU).

Visit portofhouston.com/cruise for information on the upcoming cruise services and visitbayareahouston.com and visithouston.com for information on the region and local attractions.

Port of Houston Authority Bayport Cruise Terminal | Pasadena, Texas

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 44

FIdELIo CRUIs E Celebrating 1st Anniversary as FCCA Platinum Member

I

t has been already one year since Fidelio Cruise Software has been invited to join the FCCA Platinum Members circle. The company has seen in the meantime the extraordinary benefits of this partnership whilst continued to serve the cruise business by continuously providing installation and support of IT systems for effective passenger and crew handling and optimised inventory control.

The past year has proven to be particularly positive to the business, as Fidelio Cruise has expanded its customer portfolio and added new products. One of the latest developments includes the Emergency Response System (ERS). The Hamburg-headquartered cruise IT company has responded swiftly to calls from cruise lines for new emergency response software to support cruise managers, both at sea and ashore, as they oversee rescue operations. The system ensures that up-to-date information is available for passengers, crew and all other parties engaged in responding to an emergency on board a cruise ship.

Fidelio Cruise president, Mr. Antonius Heuer remarks: “As the company continues to expand its customer base with software sales and support across the globe, Fidelio Cruise is constantly monitoring and enhancing existing products and systems to tackle the relentless challenges faced by the business today. Ongoing compliance with an increasingly robust regulatory environment is a top priority and the company is continuously developing sophisticated new software recognized as new standards in the industry. The dynamic nature of the cruise industry requires us to stay informed and connected.”

Fidelio Cruise’s key product lines include the well-known FC Ship’s Property Management System (SPMS), FC Fleet Management System (FMS), FC Materials Management System (MMS), the dining-room management system Silverwhere, Crew Management System (CMS), FC Meal 44 Cruising Magazine • Second Quarter 2013

Antonius Heuer President, Fidelio Cruise Count System (MCS) and integrated Point-of-Sale (POS) Systems. A range of additional programs and modules are available to fit the customers’ varying needs. Such products include: FC ResOnline, FC Mobile, FC Smart, FC Corporate Access etc.

Fidelio Cruise’s systems play a key role in enabling cruise lines to offer premium levels of service to their guests. To ensure the success of every project, Fidelio Cruise aims to establish a partnership with its customers to make their IT systems, whether new or existing, work more effectively. For new ships, the company provides bespoke solutions including complete shipboard management systems, integrated pointof-sale networks, real-time materials management available simultaneously ashore and afloat and, similarly, a full realtime fleet management system across any number of cruise vessels. Aboard existing vessels, Fidelio Cruise can integrate IT modules incorporating the very latest in innovative software functionality. “Our goal is to provide the very best IT solutions to fit our clients’ varying needs” says Mr. Heuer.

Entering the FCCA Platinum Members circle has enhanced even further Fidelio Cruise’s connections network as well as its presence in these major geographical parts of the industry.

“Fidelio Cruise Software’s partnership with FCCA is a valuable asset and a great support for our business strategies in these top revenue markets within the Caribbean, Central and Latin America. We see the membership as a door to even closer dialogue and proactive collaboration between the cruise industry cruise tourism partners and organizations. As Platinum Member we aim to make this partnership mutual beneficial by developing new strategies and offering constantly innovative solutions, which can benefit the cruise business.” adds Mr. Heuer.

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 45

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 46

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 47

Your Gateway to Tomorrow’s Marketplace October 8-10, 2013

S U M M I T

•

Marina Bay Sands Singapore

C O N F E R E N C E

T R A D E S H O W

Your Gat Gateway teway to Tomorr Tomorrow’s row’s ow’’s Marketplace Cruise Shipping Asia-Pacific is the world’s only annual event focused on the entire Asia cruise market. This year’s newly revitalized show will feature the first Asia Cruise Tourism Summit, a critical convergence of leading government officials, ministerial level officials, senior executives from the cruise lines and worldwide ports. Discover the flourishing opportunity in the cruise industry’s fastest emerging market. Reserve your exhibit space today and discover Your Gateway to Tomorrow’s Marketplace. Contact sales@cruiseshippingevents.com for more information.

Owned & organized by

Contact sales@cruiseshippingevents.com

www.cruiseshippingasia.com

Exclusively supported by: In partnership with

Held in:

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 48

Faces In The Industry Clyde Harbin – Executive Housekeeper, Norwegian Cruise Line Norwegian Cruise Line is the only cruise line I have worked with. After graduating technical school and serving in Panama in a military-based maintenance division, I started onboard the Seaward as utility hotel on March 24, 1991.

My current responsibilities include overseeing the cleanliness and efficient operation of the housekeeping department, including the administration and functions of all public areas, guest staterooms, laundry, linen rooms, print shop, crew areas, and crew quarters.

Panama

My greatest achievement so far has been moving up through the ranks with Norwegian Cruise Line, and I value the opportunity to guide a group of talented and exceptional crew members within the department and facilitating their success.

Some of the best things about working on board are the satisfaction of not dealing with a daily commute and never encountering a lack of resources. We store everything we need on board our ships, and getting to work is just a matter of stepping outside your cabin. Of course, the travel is also enjoyable. Plus, I appreciate and understand the differences of diverse cultures and enjoy learning how to work together as a team.

I am grateful for and look forward to my job security, satisfaction of achievements and retirement.

Rigoberto Lopez santos – Assistant Linenkeeper, Norwegian Cruise Line I was born August 24, 1974 in EL Progreso Yoro, Honduras and still live there when I am not onboard a Norwegian Cruise Line vessel. I began working for the line in May 1997 after studying accounting at Perla Del Ulua University and working for a bank in El Progresso for six years. I feel so blessed to be working with this company. Since I started, my life changed because I have done projects that I never would have had the chance to do in my own country, and thanks to this company, I can support my family back home. It also allows me to meet people from other countries and make good friends.

Honduras

donovan Williams – Stateroom Host, Disney Cruise Line My name is Donovan Williams, and I am from Jamaica. I am currently a stateroom host with Disney Cruise Line. Before I worked on a cruise ship, I worked in a hotel in Ocho Rios, Jamaica. I joined the cruise industry because I like to travel the world and wanted to try something different. I love to visit different countries and meet different people. My favorite destinations are ports in the Mediterranean because of the history.

Jamaica

I recommend others become cruise ship crew members because it’s the best place to work, and you get to meet people from all over the world. I chose Disney Cruise Line because the name Disney represents the best, and Disney Cruise Line is the best in the world for me.

48 Cruising Magazine • Second Quarter 2013

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 49

travelbelize.org

Discover a place where tourists become travelers.

And schedules are optional. Here, destinations can be located by map, but only found with the soul. The true Belize is discovered when you leave expectations behind, and simply be.

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 51

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 52

The FCCA Security Operations Committee meets with Carlos Ricardo Benavides (Center), Minister of the Presidency, Costa Rica

52 Cruising Magazine • Second Quarter 2013

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:11 PM Page 53

2013 2nd qtr v3_Quarterly Magazine 7/3/13 1:12 PM Page 54