2014 4th qtr Crusing Magazine

An

experience like nowhere else.

Atlantis holds a lifetime of spectacular memories. Only at Dolphin Cay can you get up close to playful dolphins and interact with friendly sea lions. Snorkel the Ruins or glide alongside sleek stingrays. At Aquaventure, one of the world’s largest and most amazing water parks, every day is filled with non-stop fun, thrills and adventure. Continue the rush at Atlantis Casino.

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To learn more about these exciting programs, please visit our cruise partners’ websites: Carnival Cruise Lines, Disney Cruise Lines, MSC Cruise Lines, Norwegian Cruise Lines or Royal Caribbean International.

Or to begin offering these Atlantis Excursions through your cruise line, please contact PID-discoveratlantisoperations@atlantisparadise.com.

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FLORIDACARIBBEAN CRUISE ASSOCIATION

CRUISING

THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE Fourth Quarter 2014

Executive Committee

Cover Image

Spotlight

Micky Arison Chairman Carnival Corporation

25 21st Annual FCCA Conference and Trade Show: A Success Story for the FCCA, St. Maarten and All Attendees

Karl L. Holz President Disney Cruise Line

28 On-site at FCCA Conference’s CEO Roundtable: Cruise Leaders Discuss New Ships and Where They'll Go

Richard E. Sasso President & CEO MSC Cruises (USA) Inc. Kevin Sheehan FCCA Chairman, President & CEO Norwegian Cruise Line Holdings Ltd. Stephen A. Nielsen Vice President, Government Affairs Princess Cruises Adam Goldstein President & COO Royal Caribbean Cruises Ltd.

FCCA Staff Omari Breakenridge Director, Communications & Design

Cover photo: Cayman Islands

Departments 9

31 Port Development from the Destination and Cruise Line Perspectives

By Russell Daya, Director, Global Port Operations/Developments and Itinerary Planning, Disney Cruise Line

President’s Letter

12 Cruise Industry News & Platinum Highlights

36 Cayman Islands’ Diverse Experiences, Attractions and Culture Offer an Idyllic Caribbean Getaway

60 Faces in the Industry 64 Meetings with the FCCA

54 FCCA Foundation Delivers Holiday Cheer and Festivities to Deserving Children

Terri Cannici Vice President, Operations Adam Ceserano Senior Vice President

Features

Carlos Santamarina Director, Membership Events & Programs

41

Dominican Republic Has It All

Jessica Lalama Executive Assistant

44

Nature’s Charms Are Just the Beginning in Martinique

Raquel Nales Administrative Assistant

48

A Divine Year for MSC Divina

Justin Paige Manager, Communications, Research & Marketing

50

Carnival Cruise Line Announces Shipboard Concert Series Lineup for 2015

Michele M. Paige President

52

The World Changes, Colombia Grows and Proexport Moves Forward

Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: info@f-cca.com Cruising Magazine © 2014 ~ All Rights Reserved.

Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited.

To subscribe or change your address, please send requests to info@f-cca.com

FCCA Member Lines AIDA Cruises • Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn • TUI Cruises The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

Fourth Quarter 2014 • Cruising Magazine 7

President’s Letter “Coming together is a beginning; keeping together is progress; working together is success.” –Henry Ford A new year often prompts us to reflect on the past and look to the future. It forces us to focus on our successes, failures, strengths and weaknesses. Hopefully you see mostly successes and strengths and develop ways to build on them. However, keeping our weaknesses in sight, instead of turning a blind eye to them, and bulking them up becomes equally important. After all, opportunities for improvement always exist; even the strongest muscles benefit from new exercise.

(Center) Hon. Richard Sealy, Minister of Tourism and International Transport for Barbados with Michele M. Paige and Kevin Sheehan, FCCA Chairman, and President and CEO of Norwegian

Of course, true progress comes not through sudden, drastic change, but through long-term planning and adaptation. Most businesses and successful individuals build on this foundation, with fundamentals that remain unwavering, even in the midst of constant innovation and improvement.

The cruise industry continually proves and upholds these principles, and Cruise Line Holdings Ltd. the FCCA helps cruise tourism stakeholders learn these lessons and apply them through partnerships and inside access and information to the inner workings of an industry.

The FCCA offers this through its numerous events, access to Member Lines and their executives, up-to-date information and trends, and much more. You can read about some of these resources and opportunities in this edition of Cruising, such as gaining insight from the 21st annual FCCA Conference & Trade Show, which took place in St. Maarten from October 6–10, 2014 and had these objectives in mind with its meetings, workshops, functions and networking opportunities.

Other articles in this magazine grant insight from FCCA Member Line executives, such as Russell Daya, director, global port operations/development and itinerary planning, Disney Cruise Line, discussing his Conference workshop, along with a recap from the CEO Roundtable and opening speeches. Plus you can celebrate MSC Divina’s one-year anniversary in PortMiami; jam with Carnival LIVE; and meet the multiple new presidents and/or CEOs for Carnival Cruise Line, Celebrity Cruises, Cunard Line, Holland America Line, Norwegian Cruise Line and Royal Caribbean International.

This issue also highlights the FCCA’s charitable arm, which just completed the 18th annual Holiday Gift Project and delivered thousands of smiles to underprivileged children throughout 33 Caribbean, Mexican and Latin American destinations. And the FCCA shares the spotlight with one of its most significant parts—its partners—in pieces by the Cayman Islands, Dominican Republic, Martinique and PROCOLOMBIA. So take a minute or hour to learn some of what the FCCA and its partners can offer to help you build strength, even from weakness. During this time of reflection, think about how the FCCA can help you grow and move forward through its opportunities, relationship building, inside access and knowledge of the industry’s innerworkings.

Respectfully yours,

Michele M. Paige President FCCA Fourth Quarter 2014 • Cruising Magazine 9

Cruise Industry News & Platinum Highlights Two Jewels Meet: Norwegian Jewel Arrives at Bayport Cruise Terminal, the “Emerald of Gulf Coast” In the Bayport Cruise Terminal’s first full season of operation, the original number of parking spaces has increased from 800 to more than 1,700 to accommodate the growing number of passengers. The state-of-the-art terminal combines modern design with passenger accessibility and is a short drive from downtown Houston’s restaurants, hotels and regional airports, making it an ideal point of embarkation and disembarkation.

Norwegian Cruise Line realized this potential and will homeport Norwegian Jewel at Bayport Cruise Terminal, bringing with it significant economic impact for the greater Houston region.

Plus Princess Cruises returned for its second season in Houston and a total of 24 sailings.

To view the sailing schedule and book a cruise with Princess Cruises, visit www.princess.com or call 1-800PRINCESS. To book a cruise with Norwegian Cruise Line, contact a travel professional or call Norwegian at 1800-327-7030 or visit www.ncl.com.

These projects, which were developed and agreed to collaboratively by more than 50 stakeholders, include: development of a sustainable tourism strategy and new community-based cultural tourism products, as well as mapping cultural heritage sites in order to improve interpretation materials for tourists.

The action agenda responds to priorities identified from a rapid sustainable destination assessment conducted in August. Antigua and Barbuda’s areas of good practice, as well as opportunities for improvement, are the basis for the action agenda. The new action projects were selected based on their potential to increase the long-term viability and positive impacts of tourism in the destination. Working groups were formed to bring the three key initiatives to fruition, with a goal of producing tangible results within the next 12 months.

Pullmantur Cruises Will Visit Bonaire 37 Times Starting September 2015

Pullmantur Cruises will call Bonaire starting September 2015, adding 37 vessel arrivals and 100,000 cruise passengers and making it possible for local Bonaireans and international passengers to embark and disembark in Bonaire.

12 Cruising Magazine • Fourth Quarter 2014

MSC Divina’s Inaugural Call at Cartagena de Indias Cruise Ship Terminal

The past 16th of November, MSC Cruises’ MSC Divina made its inaugural call at the Cartagena de Indias Cruise Ship Terminal. With traditional Palenqueras and cumbia dancers, the passengers had a special welcome full of joy and happiness.

Onboard, the cruise line hosted the traditional plaque exchange ceremony.

Dionisio Vélez Trujillo, the major of Cartagena, along with representatives from the Port of Cartagena, PROCOLOMBIA, the tour operator Aviatur, among other authorities, had a wonderful evening visiting the ship and learning about its onboard amenities.

Antigua and Barbuda’s New Tourism Action Agenda Set to Achieve Positive Impacts Throughout the Destination

Antigua and Barbuda has developed a tourism action agenda centered on three new destination stewardship initiatives.

expects more than 300,000 passengers.

Bonaire is rapidly transforming into a year-round cruise destination. For more information, please contact Tourism Corporation Bonaire (599) 717-8322 or e-mail (ethselpieternella@tourismbonaire.com).

Tourism Corporation Bonaire projects a total of more than 250,000 cruise passenger arrivals for the 2015 calendar year. For the 2016 calendar year, it

Dominica’s Cruise Development

Cruise Industry News & Platinum Highlights Dominica expects a 3.5 percent increase in cruise passengers, to over 290,000, as it welcomes eight new cruise ships for the 2014/2015 cruise season from cruise lines such as Princess Cruises, TUI Cruises, Carnival Cruise Lines and Costa Cruises. To handle the passengers and vessels, $12.5 million is budgeted for port improvements to safely berth larger cruise ships in the future.

Dominica also embarked on a project to enhance the welcome reception at its cruise ports and sites. Visitors can now experience the rich and unique culture of Dominica through music and dance.

Plus the island instituted a program to give cruise passengers priority access to Dominica’s most popular attraction, the Trafalgar Falls. Tours booked directly through cruise lines can exclusively visit the renowned site between 8:00 AM and 12 PM, allowing for a better experience, less overcrowding and a hassle-free experience.

George’s, Grenada’s capital. After mentioning the 1650s French presence, it showcased the Carenage, the Christ of the Deep’s statue, the churches’ and buildings’ Georgian architecture, and the Sendall Tunnel connecting the harbor to the Esplanade. It also exhibited steelpan, the cricket stadium, and the fish market.

The documentary, which took four years to complete, captured St.

Banana Coast Is a Hit with Cruise Passengers

“I endeavour to unite the Caribbean through knowledge of our cultural heritage and geography, which can encourage increased cultural exchanges and regional tourism,” said Baucelin, who joined the screening from Celebrity Summit.

Cruise Into the Culture Capital of the Caribbean, Enchanting Trinidad

Grenada Tourism Authority Screens “Cities of the Caribbean”

The Grenada Tourism Authority (GTA) screened “Cities of the Caribbean” by Martiniquan filmmaker Patrick Baucelin at the Grenada National Museum in recognition of Caribbean Tourism Month. Seventy students, tourists and enthusiasts watched the 70minute film tour 31 Caribbean islands.

the perfect escape for an enjoyable day of relaxation and exploration.

Trinidad’s Cruise ship season officially opened on November 13, 2014 with the arrival of Saga Sapphire at the Port of Port of Spain. Disembarking passengers were serenaded by the melodies of steelpan music and treated to an exciting cultural display featuring traditional Carnival characters and costumed dancers. Passengers also experienced something debuted this season, the recently completed quayside project featuring designs from local Carnival band leader, Brian Mac Farlane, and depictions of local icons and attractions that create memorable photo opportunities.

The capital city of Port of Spain sits on a spectacular coastline and teems with activities for even the most discerning.

With beautiful public squares, parks and historic buildings, the city provides

After hosting more than 13,000 passengers and crew in October and November 2014, Banana Coast proved to be a hit with Norwegian Cruise Line and Holland America Line passengers.

Comments included “Don’t change a thing! It’s perfect!” and “We should have anchored here for three days — I don’t have time to see everything!”

Located in Trujillo, Honduras, the port offers an authentic experience of a sleepy, coastal town founded by the Spanish in 1525. Streets lined with locals selling arts and crafts, clothing, jewelry and food, along with the port’s proximity to the beach (one block away) and historical attractions (five blocks away) provide something for everyone. Plus shore excursions— ranging from historical excursions and private beach breaks to nature hikes and ATV rides through the jungle— immerse guests in history, culture, environment and adventure.

As one guest wrote, “Banana Coast is a refreshing change from the norm.”

Cabo San Lucas Offers a World of Boundless Beauty and Excursions Discover how the secrets of the desert and the beauty of the sea come together to form Fourth Quarter 2014 • Cruising Magazine 13

Cruise Industry News & Platinum Highlights a real paradise in one of the most beautiful and exclusive cruise ports destinations of Mexico, Cabo San Lucas, B.C.S. Enjoy the extraordinary weather, amazing landscapes and endless shore excursions, like The Camel & Mexican Outback Adventure, Cabo by Land & Sea, Desert & Beach Jeep Adventure, Mini Jeep Off Road Desert Expedition, Up Close Whale Watching, Sea of Cortes Snorkel Experience & Scuba Diving, Dolphin Swim Encounter, Cabo Sport Fishing, Kayaking, Golf, and much more, surrounded by all kinds of restaurants, shopping centers, coffee shops, hotels and malls.

Meanwhile, PPI Group’s broadcast operations division also continues to grow exponentially in its list of clients and projects, with new videos recently produced for the Bacardi Cruise Competition, several Fort Lauderdale attractions, national jewelry brands, and AT&T subsidiary, Wireless Maritime Services.

St. Vincent and the Grenadines Celebrates Tourism Month

PPI Group Expands Publications and Grows Operations

14 Cruising Magazine • Fourth Quarter 2014

Guadeloupe Certified in Cruise Excellence

More and exciting projects are on deck for 2015 as the company continues to further expand its services and partners.

PPIGroup.com

As a port we have all the required services for cruise ships and tourists, as well as the International Ship and Port Facility Security Code, the Clean Industry Certificate, and the ISO 9001 Quality Certificate.

South Florida–based PPI Group continues to expand its roster of custom publishing titles with the addition of La Belle Helene, the magazine for the Saint Lucia Hotel & Tourism Association. The consumer lifestyle publication debuted with a brand-new design winter 2014 and can be found throughout hotels and other tourism venues on the island. The company’s publishing division is currently in production on several other new and exciting publications for the year ahead.

ing stakeholders in the various tourism industry sectors.

November was tourism month in St Vincent and the Grenadines, celebrated under the theme: “Tourism is everyone’s business: Live it, Love it, Embrace it!” The planned activities included special events for cruise calls to the Kingstown Cruise Terminal.

Saturday, November 15th, Aida Luna and Saga Sapphire passengers enjoyed an exhibition of local arts, crafts and cuisine. The Royal St Vincent and the Grenadines Police Force Band provided live entertainment on Monday, November 17th for Azura visitors. On Monday, the 24th, Ventura passengers experienced Vincy Fiesta, a concert featuring a variety of performances by cultural groups, local celebrities and cultural ambassadors, Shornel “Scorpion” Williams and Orande “Bomani” Charles. The month of activities culminated with an award ceremony and cocktail to recognize outstand-

Three agents from Guadeloupe Island Tourism Board successfully completed Aquila Center for Cruise Excellence’s training program on September 29th and are now known as internationally certified tour guides. Aquila awarded their certificates during the 21st annual FCCA Cruise Conference & Trade Show. At the same event, Tropical Tour agency received the ACE Tour Operator Designation.

These Aquila programs help tour operators and cruise destinations around the world achieve excellent services that satisfy and exceed cruise passengers’ expectations. For the coming season, the agents and tour operator are ready to give a warm and friendly welcome while delivering service excellence to every cruise passenger.

Archaeologists Discover 17thCentury Dutch Warship Sunk During a Historic Battle in Tobago

Cruise Industry News & Platinum Highlights Underwater archeologists discovered a lost Dutch warship that sank 337 years ago in Tobago. Researchers identified the remains of the 56-gun Huis te Kreuningen, the largest Dutch ship involved in a 1677 battle that influenced the course of history and transformed the balance of power in the Caribbean.

again! Chukka will offer tours for the thrill seeker and cultural explorer so everyone can come and play. The lighthouse is Grand Turk’s largest attraction, bursting with history, and soon to become Chukka’s new hub, with a heart-pounding zipline and unique challenge course.

The Battle of Scarborough Harbour took place on March 3, 1677, when Dutch and French squadrons fought in the largest 17th-century naval engagement outside of Europe, with up to 14 ships destroyed. Three Dutch vessels were large enough to carry the massive cannons found on the site, which archeologists uncovered, along with fragments of small arms, 17th-century cutlery, smoking pipes and extraordinary, intact pieces of pottery.

Chukka – we pay you to send your clients to play! Call toll free 1-877-4CHUKKA, or visit chukka.com

2013 & 2014 Certificates of Excellence. There’s no age limit on KON TIKI; she can accommodate strollers, walkers and collapsible wheelchairs.

Please visit our website at www.cruiseshipexcursions.com.

Dolphin Cove Takes the Awards

Cruise Ship Excursions’ Exhilarating, Award-Winning Offerings

Dolphin Cove continues to provide first-class dolphin interactions in our signature natural dolphin lagoons. It takes great pleasure in creating an experience that allows guests to gain appreciation for these amazing mammals in their natural habitat.

The Tobago Tourism Ministry will build a new, state-of-the-art conservation and education facility at the Port of Scarborough to benefit locals and tourists.

Chukka Grand Turk – Stay and Play!

Family owned and operated since 1976, CRUISE SHIP EXCURSIONS INC. provides superior land and sea excursions on St. Thomas and St. John.

Whether you’re looking to take an exhilarating kayak adventure, enjoy a live steel band aboard our unique vessel, KON TIKI, visit landmark sights or just sail to a secluded, white-sand beach, we provide top notch experiences for all guests. Private arrangements can also be made.

Are your clients looking for an unrivaled adventure? Or do they want to learn the history of the Island? Chukka’s Grand Turk location offers popular adventures for those who wish to explore the island from different perspectives.

All vessels are company-owned and maintained to the highest standard. Our dispatchers and office staff are thoroughly trained to work with cruise ship guests. We're available 24/7 and can handle any unforeseen issues.

Chukka purchased Oasis Tours in 2012 and expanded their business into the water sports and leisure activities. And now Chukka is preparing to expand

Our most popular tours—CASTAWAY GIRL, ST JOHN CHAMPAGNE CATAMARAN and KON TIKI—are proud recipients of Trip Advisor's prestigious

Dolphin Cove prides itself on its excellent customer service in all its locations— three in Jamaica and one in Grand Cayman—and is pleased to be the recipients of Trip Advisor’s Certificate of Excellence for three consecutive years.

Dolphin Cove is happy to announce that it won a World Travel Award for the fourth consecutive year. In 2011 and 2012, they were voted The Caribbean’s Leading Adventure Excursion Operator.

Then in 2013 and 2014, Dolphin Cove was recognized as the Caribbean’s Leading Adventure Tourist Attraction.

Stericycle Awarded for Environmental Efforts Stericycle received recognition for their commitment and efforts to “save our Fourth Quarter 2014 • Cruising Magazine 15

Cruise Industry News & Platinum Highlights seas” at the North America Marine Environmental Protection Association (NAMEPA) Conference. During this conference, Stericycle was recognized for their global solution for waste, which has delivered and enhanced many sustainable initiatives.

It was also announced that Stericycle will be nominated for the Lloyd’s List Award. The Lloyd’s Registry Marine is a leading provider of marine classification services around the world, helping ensure that internationally recognized safety and environmental standards are maintained at every stage of a ship’s life. They are also dedicated to supporting the development of new technologies and innovations that will help clients achieve the best possible performance from their ships and operations.

Port of San Diego Embarcadero Improvements Provide Warm Welcome to Cruise Visitors

For visitors wanting to explore more of San Diego Bay or city sites, there are brand new ticket kiosks for the Port’s tour operators.

The Port’s cruise season kicked off on September 12 and runs through May 2015. Cruise lines servicing the Port include Celebrity Cruises, Disney Cruise Line, Holland America Line and Royal Caribbean Cruise Line, sailing to destinations like the Mexican Riviera, Panama Canal, Hawaii, Tahiti and more.

Port Tampa Bay’s Developments

Royal Caribbean International added a second ship, Vision of the Seas, to homeport from Port Tampa Bay for the winter 2014-15 season, marking for six homeport vessels offering a range of itinerary lengths and destinations.

AIDA Cruises will have six calls at Port Tampa Bay and return next winter for six additional calls.

Taking a cruise to or from the Port of San Diego has become an even more pleasurable experience after the $31 million in waterfront.

Passengers disembarking at one of the Port’s two cruise ship terminals on the North Embarcadero area are now greeted with calming public gardens with jacaranda trees and new public seating areas. Internationally renowned artist Pae White’s vision inspired public art, incorporated into the designs of new shade pavilions, public restrooms, and kiosk sparkling with colored glass.

16 Cruising Magazine • Fourth Quarter 2014

ciency, including Wi-Fi for the convenience of passengers and vessel crew who wish to stay connected. Two terminals underwent $3.5 million in recent renovations, and plans are in place for further aesthetic enhancements.

Port Canaveral’s New Terminal 1 Port Canaveral’s new state-of-the-art Cruise Terminal 1 will open lateDecember 2014 and serve as home to much of Royal Caribbean International’s fleet, including Quantum of the Seas, Enchantment of the Seas, Explorer of the Seas and Freedom of the Seas. Norwegian Cruise Line also will utilize the $110 million complex, which features an 188,500square foot terminal and 1,000-space parking facility. Other highlights include on-site car rental, RFID luggage tracking, conveyor baggage sorting and a warehouse for ship stores. It is designed with a customer service goal of eight minutes from passenger arrival to the boarding bridge.

The facility also has some retail and a Caribbean-style plaza offering easy pedestrian access into the nearby Cove restaurant and entertainment area that includes Port Canaveral’s new 7-story Exploration Tower attraction.

The Port recently announced an exclusive agreement between Carnival Cruise Lines and Tampa-based Cigar City Brewery to serve craft beers on all of the line’s Florida-based ships.

Port Canaveral is planning four new terminals in the next 10 years, with two of them budgeted within the next five years.

For international guests', particularly from Latin America, the Port is pleased to welcome COPA Airlines’ new service between Panama and Tampa, efficiently connecting Tampa with all of Central and South America.

Port Everglades Celebrates Four Million Passenger Mark

Cruise terminals at the Port Tampa Bay have a fresh look and enhanced effi-

Passenger moves at Port Everglades topped four million in 2014, with a record 3.88 million multi-day moves and 121,321 daily moves, according to preliminary fiscal year 2014 statistics.

Port officials attribute the increase to

Cruise Industry News & Platinum Highlights more cruise ships sailing during the summer and the cruise lines offering more four- and five-night sailing itineraries.

“Port Everglades celebrated a record fiscal year with $153 million in revenue, one-million TEUs and 4-million passenger moves,” said Steven Cernak, Port Everglades’ CEO and port director.

“These are terrific milestones. The key now is to continue moving forward with our infrastructure plans since we know that ships are only getting larger and facility needs are greater.”

The Port’s 20-year Master/Vision Plan estimates that Port Everglades will reach 5.6 million cruise passenger moves by the year 2033, adding to the Port’s current cruise industry economic impact of more than 5,000 direct jobs and nearly $1.7 billion. For more, visit porteverglades.net or e-mail PortEverglades@broward.org.

Emilio Robba Collection

Unveils

tion, "Le meuble est un jardin," has set the energetic tone for Mr.Robba's latest concept. He has introduced his vision of bringing a garden into interiors through furniture and sculpture draped in moss. Colorful succulents and green plants add texture and dimension that bring these pieces to life.

Emilio Robba also decorated multiple restaurants and bars of the Bimini SuperFast—a luxury sea shuttle traveling between ports in Florida and Bimini, Bahamas—with Emilio Robba’s Gourmet and signature Illusion Flower Collections.

2015 Cruise Shipping Miami to Continue Offering Valuable Opportunities

Starboard Brings the Brands

For 30 years, Cruise Shipping Miami has been the global cruise industry’s premier conference and trade show, bringing together more than 11,000 attendees and 900 exhibiting companies from 125 countries for a week of networking, sourcing, innovation and education.

New

Starboard Cruise Services is elevating the shopping experience on two headline-making new ships, bringing retail thrills to Quantum of the Seas and Italian-style elegance to the shops of Costa Diadema.

The Miami-based cruise retailer introduced several stand-alone boutiques for brands on Quantum, including Bulgari, Hublot and, in a first at sea, the Kiehl’s line of premium body-care products.

Cartier has a shop within Quantum’s fine-jewelry store, Regalia.

Emilio Robba is excited to announce the unveiling of his new collection in his Miami Design District Showroom.

The successful opening of his exhibi-

“We’re transforming onboard shopping to make it as memorable for the guest as the North Star ride on Quantum or the cuisine on Diadema,” says Beth Neumann, Starboard’s president and CEO. “We know how important it is to the cruise line, in establishing a unique identity in the market.”

Diadema’s 7,000 square feet of retail space—more than on any other Costa ship—includes such global brands as Armani, Lancome and TAG Heuer. At its heart is Portobello Market, lined with international boutiques.

The 2015 edition will take place in Miami Beach, FL and feature a worldclass conference program highlighting recent industry trends. The three-day trade show will host all business sectors related to the industry, including information technology, ship design and refurbishment, ship services and hotel operations, ship equipment, amusements and recreations attractions, entertainment and destinations.

To register to attend, or to learn more, please visit www.cruiseshippingmiami.com.

To showcase your products to the ever expanding cruise market, contact sales@cruiseshippingmiami.com or +1 212-600-3260 today!

Fourth Quarter 2014 • Cruising Magazine 17

Cruise Industry News & Platinum Highlights Meet Drew Madsen, Norwegian Cruise Line’s New President and COO Drew Madsen, Norwegian Cruise Line’s new president and chief operating officer, has a favorite quote from poet Maya Angelou: “…People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

“I really think that it’s so important to keep our guests at the forefront of everything we do, because at the end of the day, while they may not remember every detail, they will remember their cruise with us as their best vacation ever when they leave our ship feeling refreshed and pampered and invigorated…and closer to their family and friends than ever before,” said Madsen from his office at Norwegian’s Miami headquarters, where has been immersing himself in the business.

Madsen joined Norwegian in October, having spent the majority of his career at Darden Restaurants in Orlando. He was president and chief operating officer, as well as a member of the board of directors, at Darden for nine years before coming to Norwegian. During his tenure as COO, Darden was the world’s largest full-service restaurant company, with annual sales of $8.6 billion. The company owned and operated more than 2,100 restaurants—including Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s, and Yard House—and employed more than 200,000 people.

“Norwegian is at a very exciting point,

20 Cruising Magazine • Fourth Quarter 2014

and I’m so happy to be here and to be part of this phenomenal team,” added Madsen. “The company has undergone an amazing transformation over the last several years. I believe that there is still tremendous opportunity ahead.”

Madsen sees many parallels between his time at Darden and his new role at Norwegian. “Both companies need to understand relevant macro consumer trends; evolve the guest experiences they offer to stay relevant; and operate with the discipline required to ensure that great guest experiences create competitively superior shareholder value. And, of course, the well-being of our guests and employees is always our top priority.”

Madsen explains that success begins with a clear vision of how the cruise experience you promise to deliver is both compelling and differentiated.

From there, a company needs the “discipline to ensure that vision is consistently operationalized across everything the guest sees and experiences. And motivated people on the frontline who volunteer the discretionary effort that is so often the most important ingredient to building a trusted brand that can command a premium price, while also delivering superior value for the guest. We have to continuously build on each one of these pillars to earn the guest loyalty that drives sustained and profitable growth.”

Looking ahead, Madsen sees a strong foundation at Norwegian and significant opportunity for continued growth, especially with the recent acquisition of Prestige Cruise Holdings and the integration of all three brands into one company. “I am looking forward to the new insight and expertise that our colleagues at Prestige will bring to the overall company.”

He also sees a bright future for Norwegian Cruise Line and is ready to take the company on the next step in its journey from Good to Great. “I am focused on continuing to improve our guest experience with innovations like The Haven by Norwegian, while maintaining appropriate cost discipline and return focus, as we prepare for exciting new ships, beginning with Norwegian Escape, which comes to Miami in November of next year.”

Norwegian Cruise Line Holdings Ltd. Appoints Jason Montague President and Chief Operating Officer for Prestige Cruise Holdings Norwegian Cruise Line Holdings Ltd. r e c e n t l y announced that Jason Montague has been named President and Chief Operating Officer of Prestige Cruise Holdings, Inc., following the resignation of Kunal S. Kamlani. Montague was instrumental in launching Oceania Cruises in 2002 and is widely regarded as one of the original co-founders of the company.

"As we continue to refine the future organization, Jason stands out as a leader who is knowledgeable about the brands and is so passionate about them," said Kevin Sheehan, president and chief executive officer of Norwegian Cruise Line Holdings Ltd. "Jason's financial background also aligns well with our corporate culture and strong focus on financial discipline."

Prestige Cruise Holdings, Inc. Chief Executive Officer Frank Del Rio noted that Montague had played a key part in

Cruise Industry News & Platinum Highlights creating the great brands that have been built at Prestige. "We are confident that both the Oceania Cruises and Regent Seven Seas Cruises brands will continue to prosper and grow with Jason at the helm," said Del Rio. Most recently, Montague served as Executive Vice President and Chief Integration Officer for Norwegian Cruise Line Holdings Ltd. Prior to the acquisition of Prestige, he served as Chief Financial Officer and Executive Vice President of Prestige Cruise Holdings, Inc. During his twelve year tenure, he helped Del Rio launch Oceania Cruises in 2002 and has seen the company through the purchase of its initial three Rclass vessels, the equity investment

by Apollo Management, the acquisition and integration of Regent Seven Seas Cruises, the financing and delivery of Oceania Cruises' Marina and Riviera new builds and the recent acquisition by Norwegian Cruise Line Holdings Ltd. "I am truly excited to take the helm of these two amazing brands which have had so much success and have such a bright future ahead," said Montague. "I look forward to building relationships with the travel agent community, delivering an exceptional product for our loyal guests, and engaging our hardworking team members."

Prior to joining Oceania Cruises, Montague operated a successful consulting practice focused on strategic planning and development of small to medium-sized companies. Previously, he held the position of Vice President Finance for Alton Entertainment Corporation, a brand equity marketer who was majority owned by the Interpublic Group of Companies.

Montague holds a BBA in Accounting from the University of Miami.

Royal Caribbean Cruises Ltd. Looks Within for New CEOs of Its Largest Brands Michael Bayley appointed CEO, Royal Caribbean International; Lisa LutoffPerlo named CEO, Celebrity Cruises

When it came time to name CEOs for Royal Caribbean Cruise Ltd.’s two largest brands, Royal Caribbean International and Celebrity Cruises, it turned to internal talent—senior company executives whose understanding and experience had powered past success and proven them ready to navigate the waters ahead.

Michael Bayley, appointed president and CEO of Royal Caribbean International, started as an assistant purser aboard Nordic Prince. He served numerous senior roles at Royal Caribbean International, including executive vice president of operations, and played a crucial role in the company’s international expansion. Most recently, he served as president and CEO of Celebrity Cruises, where he strengthened the company’s position in the luxury market and its sophisticated customer base.

“Royal Caribbean International is a brand with an incredible history – and unlimited potential,” said Bayley. “The ships, personified in the new Quantum class, are some of the best and most innovative in the world. And the crews that service Royal Caribbean International guests have a track record of delighting guests from every culture around the world. I look forward to an

exciting future as we raise our game to an even higher level of performance.”

Lisa Lutoff-Perlo, selected president and CEO of Celebrity Cruises, launched her career at the company as a district sales manager in the New England sales office, where she established success before making her mark by bringing new ships to market for both Royal Caribbean International and Celebrity. In addition to her critical role in launching Royal Caribbean International’s Voyager and Radiance classes, along with Celebrity’s Solstice class, she was vital in inaugurating Quantum of the Seas as part of her efforts in her recent position as executive vice president of operations at Royal Caribbean.

“Celebrity Cruises has done a remarkable job differentiating itself in a crowded and competitive premium marketplace, and with its newly announced Edge-class ships, the brand has the opportunity to push its leadership position even farther,” told Lutoff-Perlo.

“I’m excited to tackle that challenge with a team of men and women I know well, including crews that consistently exceed our guests’ highest expectations.”

“To recognize these two incredibly talented people with these vital leadership positions after years of dedication, effort and innovative thinking is gratifying for everyone here,” announced Richard D. Fain, chairman and CEO, Royal Caribbean Cruises Ltd. “As a company, we have a mantra of continuous improvement; in Michael and Lisa, we have two talented leaders who will help us continue to deliver on that commitment to our shareholders, employees and guests…I am impressed with the skills they have demonstrated over the course of their careers, and I am excited to see where they take these powerful brands next.”

Fourth Quarter 2014 • Cruising Magazine 21

Cruise Industry News & Platinum Highlights Holland America Line Names Orlando Ashford as President

building on the success of this thriving global business.”

mance, and lead to the betterment of society at large.

H o l l a n d America Line r e c e n t l y appointed O r l a n d o Ashford as president to lead the award-winning cruise line's brand and business, including its fleet of 15 premium vessels carrying approximately 850,000 guests annually to all seven continents. Ashford joins the company from Mercer, the global consulting leader in talent, health, retirement and investments, where he was president of the Talent Business Segment.

Ashford will oversee Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy. He will report to Holland America Group CEO Kruse and will be part of the Group’s executive leadership team alongside brand leaders Jan Swartz, president of Princess Cruises; Richard Meadows, president of Seabourn and president of Cunard North America; and Ann Sherry AO, chief executive officer, Carnival Australia. Ashford will relocate to the Holland America Line headquarters office in Seattle.

Ashford is on the Board of Directors for a global manufacturing company ITT Corporation. He is among the National Association of Corporate Directors (NACD) 2013 and 2014 “Directorship 100,” and has been honored as a Purdue University School of Technology Distinguished Alumnus. An active community supporter, he is on the Board of Directors for the Executive Leadership Council, the preeminent membership organization for the development of global black leaders, and for Streetwise Partners, an organization that brings together low-income individuals and volunteer business professionals to develop workplace skills and employment networks. He earned a Bachelor of Science degree and Master of Science degree in Organizational Leadership and Industrial Technology from Purdue University.

“We are fortunate to have Orlando join our team, bringing with him a career's worth of global experience leading high-performance teams that helped innovate some of the most respected and well-known companies in the world,” said Stein Kruse, chief executive officer, Holland America Group. “I am confident that Orlando’s leadership will enable Holland America Line to build on its uncompromising Signature of Excellence commitment to deliver a superior guest experience that will continue generating rave reviews from our guests, travel professionals and the industry alike.”

Prior to his role at Mercer, Ashford served as senior vice president, chief human resources and communications officer of Mercer's parent company, Marsh & McLennan Companies. He also has held several other leadership roles during the course of his career, including group director of human resources for 90 countries in Eurasia and Africa for the Coca-Cola Company and vice president Corporate Center human resources and cultural transformation.

Previously he was vice president of global human resources strategy and organizational development for Motorola, Inc. where he helped modernize the human resources function for the global tech leader.

“Holland America Line is a remarkable and highly respected company that delivers exceptional experiences and indelible memories of joy and adventure to their guests,” said Ashford, newly appointed president of Holland America Line. “It’s a noble mission, and I am eager to get to work with this talented group of service-minded employees to unleash new ideas while

Ashford’s recently published book, Talentism, addresses the global disconnect between available jobs – more than one-third of employers worldwide cannot fill all available jobs – and the estimated 202 million eligible workers who are unemployed worldwide.

Ashford examines how technology and human networks can help bridge the skills gap, improve business perfor-

22 Cruising Magazine • Fourth Quarter 2014

Cunard Line Names Richard Meadows President of Cunard Line – North America Appointment as President of Cunard in North America Expands Current Role as President of Seabourn Cunard recently announced that R i c h a r d Meadows has been appointed President of Cunard Line – North America, assuming operating responsibility for the iconic Cunard brand throughout the North American continent from 1 December 2014. He will report to David Noyes, CEO of Cunard Line. Meadows will retain his role as President of Seabourn,

Cruise Industry News & Platinum Highlights leading all business and global operations for the ultra-luxury cruise line.

“With Rick having worked at so many brands within the Carnival Corporation portfolio, we are eager to leverage his knowledge, experience and skills to advance the Cunard brand in North America,” said Noyes from the Line’s headquarters in Southampton. “His background in leading Seabourn is particularly valuable, as he understands well the nuances of delivering superior service and enriching onboard experiences – the things that directly appeal to Cunard passengers. We are thrilled to have him join our team.”

As President of Cunard – North America and Seabourn, Meadows will give his full attention to these two celebrated luxury brands, focusing in particular on generating brand awareness, growing revenues and yields, advancing exceptional product innovation and providing unmatched guest experiences. Under his leadership, Cunard and Seabourn will continue to create outstanding cruise experiences and lifetime memories for their passengers.

Meadows has held key positions at a number of Carnival Corporation & plc brands over his 29-year career with the group and has held the position of President of Seabourn since 2011.

During that time, he also has served as Executive Vice President of Marketing, Sales and Guest Programmes for Holland America Line, where he had global revenue responsibility. With his appointment as President of Cunard – North America, Meadows will gradually step away from Holland America Line to give his complete focus to his new role. “It is an incredible honour for me to help lead and serve Cunard,’” said Meadows. “I am excited about the prospect of working closely with David and the Cunard management team to

enhance how we deliver luxury on a grand scale to discerning travellers in this region of the world.”

Christine Duffy Named President of Carnival Cruise Line Carnival Corporation & plc., the world's largest travel and leisure company, recently announced that Christine Duffy has been named president of Carnival Cruise Line, with 24 ships, making it the largest of Carnival Corporation's nine distinct cruise brands.

Duffy, currently president and CEO of Cruise Lines International Association (CLIA), will assume the role on Feb. 1, reporting to Arnold Donald, CEO of Carnival Corporation & plc.

"Christine is one of the most respected and dynamic leaders in the travel industry," said Donald. "She brings a wealth of experience to Carnival Cruise Line that will help the cruise line continue to deliver unmatched vacation experiences to millions of guests each year."

Duffy has more than 30 years of experience in the travel industry and started her career as a travel agent in Philadelphia at McGettigan Partners.

As CEO of CLIA, the leading trade association of the cruise industry, she led many advancements including the globalization of cruise industry associations around the world to create a unified voice promoting cruising to key stakeholders from policy makers to consumers through CLIA's more than 13,000 travel agency members representing over 50,000 travel agents.

In this role, Duffy successfully engaged member cruise lines and industry stakeholders to support CLIA's expansion into new and emerging markets around the world. Before assuming her role with CLIA in 2010, she served as president and CEO of Maritz Travel, the largest corporate meeting, incentive and event companies in the world from 2004-2010.

"This is a tremendous opportunity for me to be part of a dynamic organization with a long history of innovation and industry firsts," said Duffy. "The name Carnival is truly synonymous with cruising and I look forward to joining this talented team to continue the tradition of excellence that has made Carnival Cruise line one of the top cruise lines in the world."

Duffy serves on various travel industry boards including U.S. Travel Association (USTA), the advisory board for Starwood Hotels, and the Board of Directors for Visit Florida. In 2001, she founded Meeting Professionals International's Women's Leadership Initiative, which delivered research and programs to help women in the industry advance in their careers.

She also is a member of The Committee of 200, an organization of the world's most successful women business leaders that supports, celebrates and advances women's leadership in business and works to ensure that women will continue to take on more significant and visible leadership roles.

The St. Louis Business Journal recognized her as one of the 25 Most Influential Business Women.

Corporate Meetings and Incentives chose her as one of the "Top 10 Women Leaders in the Meeting Industry," and Meetings News magazine named her four separate times as one of the "25 Most Influential People in the Meetings Industry."

Fourth Quarter 2014 • Cruising Magazine 23

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S T. MAA RTEN N 째1 P ORT IN THE CA RIBBEA N

GROUP OF COMPANIES 37 PRISTINE BEA CHES, 30 0+ GOURMET RESTA URA NTS MORE THA N 50 TOURS A ND EXCURSIONS. THE DUTY FREE SHO PP IN G MECCA OF THE CA RIBBEA N - P HILI P SBUR G .

21st Annual FCCA Conference and Trade Show: A Success Story for the FCCA, St. Maarten and All Attendees

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s more than 1,500 cruise tourism stakeholders gathered in St. Maarten for the FCCA Conference and Trade Show, their focus fixated on maximizing cruise tourism’s impact, not breaking any records. Yet they accomplished both as the record-high attendees accessed around 100 cruise line representatives during an agenda from October 6-10 that packed business sessions, networking opportunities and chances to increase cruise industry knowledge and develop relationships with cruise line personnel who decide where cruise ships call, what to sell onboard and if they should invest in destination infrastructure.

“The [FCCA Conference and Trade Show] gives you direct contact with some of the most influential deci-

“…an opportunity to meet….the people who have ideas and projects I want, and need, to know about.” -Adam Goldstein, President & COO, Royal Caribbean Cruises Ltd. sion makers in the cruise industry,” said Kevin Sheehan, president and CEO, Norwegian Cruise Line Holdings Ltd., and chairman, FCCA Executive Committee.

Sheehan opened the event by recognizing these invaluable partnerships between the cruise lines, FCCA and destinations’ private and public sectors, along with addressing how to grow cruise tourism through synergizing those entities and constantly refreshing destination products.

Adam Goldstein, president and COO, Royal Caribbean Cruises, Ltd., continued this notion on a global scale, reminding attendees of their worldwide competition and equipping them with the knowledge necessary to compete.

This instruction included aligning with the FCCA and cruise lines—particularly, collaborating with the different lines to offer products that appeal to the individual brands and their target markets—and renewing products.

To this end, Goldstein cited CTO’s Fourth Quarter 2014 • Cruising Magazine 25

Future Caribbean Cruise Travel Survey’s findings that cruise passengers are more interested in destinations than ships, and this interest primarily values cultural heritage and culinary experiences. As Goldstein noted, cruise lines call wherever there is demand, and “[the] Caribbean’s ability to stimulate the required demand will be directly dependent upon its capacity to refresh and reinvent its tourism economies by effectively adapting to the ever-changing global environment, pushing the envelope, taking risks and launching innovations, which consistently deliver on changing consumer expectations.”

The event’s concentration on developing the relationships and understanding to drive this demand and increase competitiveness became clear during the first Conference’s business sessions— one-on-one meetings offering attendees up to three meetings with their selected cruise executives. This allowed for prime face time, along with opportunities and input to help increase their cruise tourism business.

chances develop relationships in a comfortable atmosphere.

first FCCA Table Tennis Tournament, hosted by Goldstein.

Plus workshops shared insight on the numerous facets of the industry and how to maximize its benefits. With panels comprised of cruise line representatives and successful cruise tourism stakeholders, topics ranged from creating and maintaining a successful tour product; developing a port in partnership with the FCCA, cruise lines and the private/public sectors; increasing cruise tourism through a unified vision, collaboration between the private and public sectors, and continual product development and innovation; and a roundtable discussion by Goldstein, Sheehan and Gerald Cahill, former president and CEO, Carnival Cruise Lines, which revealed their lines’ latest happenings and future developments and answered questions applying to attendees’ destinations and operations.

In all, the FCCA Conference and Trade Show again helped attendees map the road to success in future cruise tourism dealings and provided a unique chance to develop relationships with cruise executives, presidents and CEOs; present destinations and/or products; and learn about the cruise industry and what cruise lines seek in shore excursions, products, services, infrastructure and destinations.

And cruise line decision makers travel to the Conference and Trade Show with minds open to attendees’ information and products. “FCCA events always give me an opportunity to meet valuable industry stakeholders,” shared Goldstein. “These are the people who have ideas and projects I want, and need, to know about.”

The Trade Show—the largest in the event’s history—combined creative booths and pavilions with innovative and varying products—from tourism ministries and tour operators to custom T-shirts and “water UFO” jet boats— with all of the entertainment, handouts and delicacies supplied by exhibitors.

This all entertained the traffic driven by attendees and cruise line representatives entering and passing through to access the Conference’s meetings, workshops, business sessions and registration.

Social functions also prompted these exchanges. Port St. Maarten partnered with the government and local businesses to engage attendees by displaying St. Maarten’s stunning setting, traditional music and food, activities and WOW factor through some of the same experiences and venues that cruise passengers see and do. Yet the engaging environments provided more than amusement; they gave additional

But better yet for Trade Show exhibitors, a booth or specialized pavilion targeted the influential audience looking to source new business and expand existing business with guaranteed exposure through events hosted there, such as a cruise executive preview before the official opening, an exclusive cocktail reception for cruise executives and Platinum Members, the Conference’s Wednesday night social function and the

26 Cruising Magazine • Fourth Quarter 2014

As Michele Paige, president, FCCA, told, “The FCCA Conference and Trade Show is our most important event. It gives attendees a chance to meet with, learn from and display their product to some of the most influential people in the industry, all while having a wealth of other networking and informational opportunities.”

But perhaps one of the best testaments came from Debbie Summers, a Conference delegate and executive director of ID New Zealand: “FCCA really does allow for some second-tonone relationship building with key senior cruise line executives. We believe it is all of the informal time spent together that this conference affords us which makes it a stand-out must-do for us.”

The FCCA prides itself in establishing this direct line to the cruise industry and fostering understanding between the industry and destinations’ private and public sectors. A symbiotic relationship exists between them; the more that one progresses and learns about the other, the more that both grow and thrive. The FCCA promotes this mutually beneficial connection in its operations and will offer the same opportunities and advantages during the 22nd annual FCCA Conference and Trade Show in Cozumel, Mexico from October 6-9, 2015

Fourth Quarter 2014 • Cruising Magazine 27

On-site at FCCA Conference’s CEO Roundtable: Cruise Leaders Discuss New Ships and Where They'll Go

By Anne Kalosh, U.S. Editor, Seatrade-Insider.com and Seatrade Cruise Review

T

ravelers can expect further innovations and surprises in the next-generation ships. As for the itineraries— stay tuned.

Leaders of top Caribbean cruise brands talked about their newbuilds and where they'll go during the CEO Roundtable at the Florida- Caribbean Cruise Association Conference & Trade Show in St. Maarten. FCCA president Michele Paige moderated.

Details of Carnival Vista, due to enter service in April 2016, will start to unfold early next year, according to Gerry Cahill, former president and CEO of Carnival Cruise Lines. “There will be new features on the open decks not seen before in the cruise industry, and innovations in the accommodations and bars,” Cahill said.

“We are still trying to decide where to homeport the ship.

China seems to be very popular these days,” Cahill quipped.

Though a Fun Ship for China was a joke, the line has done so well with Carnival Spirit in Australia that it's sending a second vessel to that market.

“Last summer, there were a lot of pricing problems with Caribbean ships. We dealt with it. But in the future, we're very dependent on destinations providing additional experiences to create demand,” Cahill told the FCCA audience.

Since Carnival relies heavily on repeat cruisers who look for new destinations and experiences, “It's important to innovate in the Caribbean.”

Cahill said the ports where Carnival has made investments— places like Grand Turk and Puerta Maya in Cozumel—get the highest ratings. Another Carnival destination opening next year is Amber Cove in the Dominican Republic. “You may view these ports as giving competition to your ports, and to some extent they do. But they also give us opportunities to visit the surrounding ports of call,” Cahill said.

Besides what destinations do, it's important how they market their brands, said Adam Goldstein, president and COO of Royal Caribbean Cruises Ltd. He pointed to Costa Rica's ecotourism profile as “compelling.”

Avoid complacency, Goldstein advised. A top-class destination, Singapore could have rested on its laurels, but wanting 28 Cruising Magazine • Fourth Quarter 2014

“The Asia-Pacific theater has become meaningful…but in every scenario, the Caribbean still plays the leading role.” Adam Goldstein, President & COO, Royal Caribbean Cruises Ltd. to stay on top, it linked “powerful offerings” like a Formula 1 race to its new integrated resorts, he noted.

2015's Norwegian Escape will sail year-round from PortMiami. “The next two ships after that, we'll wait and see how these new markets, Asia and China, develop,” said Kevin Sheehan, president and CEO of Norwegian Cruise Line. “With only 13 ships, there is no need to push out to different markets as much as when we move up to 17 ships, when that makes more sense for us to push out.”

The Breakaway-class innovations 678 Ocean Place and The Waterfront, which “keep people out and about until the early morning hours” will continue, as will O'Sheehan's pub, a 24hour spot.

As for one feature of Royal Caribbean's next-generation ship, “If you have never jumped out of a plane, it's the next best thing,” president and COO Adam Goldstein said in describing Quantum of the Seas' RipCord by iFly. And the Two70° lounge, with its giant windows and robotic screens melded into the entertainment, will be an “amazing experience.”

The new high-speed Internet service via O3b Networks, which recently went live on Allure of the Seas, bringing 35 times as much broadband capacity, is “a real breakthrough and something we'll bring to Quantum of the Seas, too.”

With Royal Caribbean's bold strides in China and elsewhere, Goldstein got the inevitable question about the Caribbean's relevance. “The Caribbean is still our middle name and our largest area of deployment,” he responded. “The Asia-Pacific theater has become meaningful. It supports long-term growth and profitability, but in every scenario, the Caribbean still plays the leading role.”

This article reprinted by permission of Seatrade. It first appeared on Seatrade's daily online news site, seatradeinsider.com.

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Port Development from the Destination and Cruise Line Perspectives

By Russell Daya, Director, Global Port Operations/Developments and Itinerary Planning, Disney Cruise Line, and Chairman-Elect, FCCA Operations Committee

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s the number of vessels and vessel sizes continues to grow and deploy to the Caribbean, cruise lines are looking more carefully at available port destinations and paying increasing attention to those that provide safe and memorable experiences as well as high guest satisfaction ratings.

Learning • Why/how cruise lines choose to invest in a destination/port • How cruise lines choose a location to invest in • What they want to develop • What are the benefits to the destination

With these factors in mind, the Florida-Caribbean Cruise Association Operations Committee held a workshop focused on port development from both the destination and cruise line perspectives. The objectives of the session were:

As part of the workshop, representatives from two ports (St. Maarten and Martinique) served on a panel to discuss ways in which they worked to improve the marketability and guest experience of their destinations. They were:

Understanding • The benefit of working with the FCCA to develop a port • Advantages of involving the private sector as part of the process • How to partner with cruise lines for development • Government involvement with funding developments

• Mark Mingo, CEO, St. Maarten Harbour Group of Companies • Karine Roy-Camille, Chairman, Martinique Tourism Authority A common factor in the efforts of both ports was that they

Fourth Quarter 2014 • Cruising Magazine 31

engaged the consultation services of the FCCA Operations Committee while planning their strategies and projects. They both maintained close communication throughout their journey to improve and enhance their operations—a process aided by their FCCA Platinum Membership.

The panel was also comprised of cruise line participants, including representatives of both Carnival Cruise Lines and Royal Caribbean International (main players in the port development arena) along with smaller players like Norwegian Cruise Line and Disney Cruise Line. Panelists included: • Carlos Torres De Navarra, Vice President, Commercial Port Operations • Miguel Reyna, Director, Port Business Development, Royal Caribbean Cruises Ltd. • Colin Murphy, VP Destination and Strategic Development, Norwegian Cruise Line • Russell Daya, Director Global Port Operations / Developments and Itinerary Planning, Disney Cruise Line For this particular discussion, we steered away from the typical format of presentations followed by Q&A. Instead, we reduced the number of presentations to just those of the two participating ports and provided a selection of questions created by the cruise lines. Copies of the questions were provided to the audience so they could reference them and think more carefully about what to ask the panel during the session.

The questions addressed some of the real issues and challenges currently facing port destinations. Examples included: • How can destinations that are far from respective cruise line homeports hope to attract cruise business?

• How can destinations or ports provide economic incentives (financial or otherwise) for cruise lines as a way of supporting the entirety of the business?

• Besides financial incentives, what policies and specific measures can governments use to promote and assist in the development of new cruise ports?

St. Maarten clearly benefitted from working with the FCCA, as Mark Mingo indicated during his presentation. He explained that after having consultations with the FCCA Operations Committee, the scope of their new cruise pier project was able to be reduced along with their budget, and the facilities provided could be more focused around the cruise lines and their guests’ needs rather than what a port

32 Cruising Magazine • Fourth Quarter 2014

designer thought was in the best interests of the cruise lines and guests. The subsequent port expansion he talked about was the construction of a second cruise pier, which was primarily driven by the increased sizes of vessels wanting a berth and the popularity of the destination due to its product delivery and guest ratings.

Martinique had a different story to tell. This port had previously been very successful, enjoying a large number of cruise vessel calls, but subsequently suffered due to the product ashore degenerating based on a variety of reasons. In consultation with the FCCA Operations Committee, Martinique achieved quite an amazing turnaround, as Commissioner Karine Roy-Camille explained during her presentation. The port’s plans were kept focused on the cruise guests’ needs and ensuring adequate resources were available to maintain the liaison between FCCA and the destination throughout the planning and execution stages. Among the results of the work: Expansion of the port’s cruise facilities, a better relationship between the public and private sectors, and growth in cruise visits projected to improve five-fold since 2010.

One of the initiatives I found particularly fascinating involved having 200 personnel from local shops and the private sector participate in a training program that included English language training. This is the kind of creative thinking and partnership that can make a significant impact for all parties involved.

In the end, the unique format of the session turned out to be a resounding success and was endorsed by the feedback we have received from the media who attended as well as the FCCA members and the destinations represented. Secondly, it was clear that working closely with the FCCA Operations Committee can help provide positive results for both the destinations and the guests of the cruise lines.

As I assume the Chairmanship of the FCCA Operations Committee in January 2015 from Colin Murphy from Norwegian Cruise Line, I look forward to working with all of you in an open and creative environment so that we can continue to help improve your destination’s marketability and guest experiences while ensuring that your destinations maintain and, hopefully, gain market share.

I think we can all agree there has never been a more exciting time for cruising, and that there is always room for improvement and enhancement to the experiences and facilities we provide to cruise guests. Thank you for your continued commitment to excellence and for the talent and expertise you bring to our industry.

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Cayman Islands’ Diverse Experiences, Attractions and Culture Offer an Idyllic Caribbean Getaway

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ith white sand beaches lining clear blue waters, the Cayman Islands is an idyllic Caribbean escape that promises visitors an unmatched Caribbean getaway.

While its stunning underwater scenery, impressive culinary scene and amazing attractions continue to attract sun-seeking tourists, the warm and friendly nature of Caymanians, known as ‘Caymankind,’ adds to the experience, providing a distinctive atmosphere unparalleled throughout the Caribbean.

Cayman Brac and Little Cayman are world renowned for spectacular scuba diving, but there is more to the islands than diving with their endemic wildlife, and the cultured sense of relaxed Caribbean life.

Culture-rich Grand Cayman offers an effortless immersion into the Caymanian lifestyle. Exploring around the vibrant capital of George Town gives visitors a chance to wander through the bustling cruise port’s shops, galleries and attractions. A visit to George Town would not be complete without taking the opportunity to learn

about Cayman’s natural and cultural history. The Cayman Islands National Museum, home to more than 8,000 historical artifacts, provides insight into the islands’ colourful history. The fine art-oriented traveller can indulge in several galleries that display local arts and crafts, including Guy Harvey’s Grand Cayman gallery where visitors can study his famous paintings and hear about his dedicated conservation efforts. And, just a short drive from downtown, the National Gallery of the Cayman Islands features a rotating collection of national and international exhibitions, focused on illuminating and preserving the cultural heritage of the islands.

Visitors looking to take a piece of Caymanian culture home with them can explore the wide range of stores around Grand Cayman. Among the abundant duty free shopping opportunities are the small and quaint shops featuring local wares and a wide array of luxury goods.

The Cayman Craft Market is a particular favourite of visitors who like to browse through handmade jewelry,

woven goods, and on-island delicacies.

Visitors can also taste rum cakes at the Tortuga Rum Company and enjoy a behind-the-scenes tour of the unique Seven Fathoms Rum distillery. For those in search of a high-end shopping experience, Camana Bay offers a wide variety of clothing, jewellery and accessories boutiques as well as a weekly Farmer’s Market where visitors can sample local produce. With a warm and welcoming community, Camana Bay is also the perfect place to partake in cultural events.

Beyond the activities visitors may commonly associate with a Caribbean destination, the Cayman Islands is home to a multitude of attractions that cater to almost every taste. Whether it’s an educational adventure with the kids or an exploration into the natural wonders of the islands, the country has much to offer in the way of excitement.

Visitors to the Cayman Islands can investigate the depths of its underwater world with Atlantis Submarines. There, guests can see the teaming shallow Fourth Quarter 2014 • Cruising Magazine 37

reefs and shipwrecks of George Town harbour, as well as the magnificent coral canyons that begin at 100 feet.

The company’s glass bottom boat tours are another great way to explore the Cayman Islands’ extensive and colourful marine life.

The history buff can diverge from George Town to visit the historic home of Pedro St. James, a museum and preserved estate dedicated to Cayman’s 200 year history. Visitors are encouraged to meander through the estate’s grounds, enjoying striking ocean views.

Inquisitive types can also get a taste of international motoring at the Cayman Motor Museum, which displays 80 vehicles. Among the cars showcased are the first automobile ever produced, an 1886 Benz, the first car ever driven in the Cayman Islands and the Batmobile.

Nature-minded travellers can explore the Queen Elizabeth II Botanic Park,

filled with magnificent displays of native flora and fauna. The Floral Colour Garden, the Woodland Trail, and Orchids in the Park are must-see exhibits, as is the Blue Iguana Recovery Programme, which displays the island’s immensely successful efforts to rescue the indigenous animals from the brink of extinction. Visitors are also encouraged to visit the Cayman Turtle Farm, where rare species of sea turtles reside.

An intrinsic part of Caymanian culture isn’t located on land. Recognised as the birthplace of recreational scuba diving, the Cayman Islands’ turquoise sea and spectacularly maintained marine environment invites guests to dive and snorkel in clear Caribbean waters. A perfect shore excursion, snorkelling affords visitors the chance to encounter vibrant marine life firsthand; from petting, feeding and even kissing the friendly stingrays at Stingray City to learning about rare species of coral reef,

the opportunities for fascination are endless under the Caymanian waters.

Visitors can also enjoy a plethora of water sports across the island on the famous Seven Mile Beach, where paddle boarding and kayaking adventures are available. The Cayman Islands’ beautiful breezy weather makes for the ultimate kite boarding, parasailing or windsurfing weather. Explorers are likely to spot sunbathing iguanas, sleepy starfish, sea turtles amidst the fascinating landscape. And for those looking to simply lounge on the beach, Seven Mile Beach also promises sweeping white sand beaches and turquoise waters. Guests can lay in the sand, soaking up the sun and sipping on a perfectly chilled Cayman Mama cocktail, while enjoying the vibrant atmosphere of the public beach and popular local bar, Calico Jack’s.

Foodies will feel right at home on Grand Cayman, as culinary curiosity is essential to the Caymanian experience.

Heralded as the Culinary Capital of the Caribbean, Grand Cayman features fine dining in combination with sun, sea and tropical landscapes. Grand Cayman has more than 200 restaurants on-island and offers fare to suit any craving, from traditional Caymanian cuisine to American to Asian. Gourmets will love the farm-to-table fare at The Brasserie

by Chef Dean Max, while the more casually-inclined will appreciate the laid-back atmosphere at island favorite, Macabuca, which boasts spectacular ocean views.

In addition to the sandy white beaches, tempting blue waters, and an average year-round temperature of 82°F, few other sun-kissed islands in the Caribbean can offer the diversity of experiences in one package like the Cayman Islands. To learn more about this irresistible Caribbean cruise escape and to book your Cayman Islands trip, visit www.caymanislands.ky.

38 Cruising Magazine • Fourth Quarter 2014

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Dominican Republic Has It All

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ocated in the heart of the Caribbean on the eastern two thirds of Hispaniola, Dominican Republic is a land of brilliant contrasts and intriguing culture – a traveler’s dream. Visitors can experience the first city of the Americas, dance to the pulse-pounding beats of merengue and interact with the friendly locals. The lush island nation boasts stunning white-sand beaches, modern cities and quaint towns, mountains with rivers and breathtaking waterfalls, saltwater lakes, lagoons, and mysterious caves.

Dominican Republic is bordered by the Atlantic Ocean on its North Coast and the azure Caribbean Sea on its South Coast. Christopher Columbus discovered the island nation on December 5, 1492 during his first voyage to the New World and its natural beauty and rich history still amaze today’s visitors. Three major cruise ports provide travelers with easy access to Dominican Republic’s countless offerings and Dominican culture dispersed throughout the country. Dominican Republic is a cosmopolitan melting pot that overflows with ethnic diversity and cultural offerings that excite travelers looking for authentic Dominican culture.

Year-round sports, effervescent nightlife, exciting casinos, magnificent national parks and numerous ecotourism offerings make for a jam-packed vacation to-do list on any Dominican Republic visit. Here you will find the world’s most beautiful championship golf courses designed by Pete

Dye, Nick Faldo, Jack Nicklaus and more. With a variety of lavish hotels, top spas, family-friendly resorts and exclusive villas, Dominican Republic offers a fantastic combination of environments to capture your imagination and refresh your soul. Two major seaports in Santo Domingo and La Romana currently welcome cruise ship passengers, while docking facilities at Samaná Bay and Cayo Levantado make Dominican Republic a flexible cruise destination with fascinating excursions. Additionally, a new port in Dominican Republic’s Puerto Plata region on the northern eco-friendly coast is in development. Come and begin your exploration through Dominican Republic’s many cruise ports located strategically around its 1,000 miles of breathtaking coastline.

PORT OF SANTO DOMINGO Santo Domingo’s world-class port has a privileged geographic location, as it is nestled at the mouth of the Ozama River where it meets the Caribbean Sea at the marine entrance to the city. The Port features two state-of-the-art cruise ship terminals well-equipped to host cruise ship passengers who want to enjoy a world-class city’s amenities while experiencing the sights, sounds and land that hosted the founders of the America’s oldest town, the Colonial City, while still enjoying modern and cosmopolitan amenities.

Fourth Quarter 2014 • Cruising Magazine 41

Here, travelers can get a taste of the country’s history and the root of its culture. Amid its world-class arts, accommodations, attractions, restaurants and shopping, you will find the Colonial City that was named a world heritage site by UNESCO in 1990. Established by Christopher Columbus and his brother Bartholomew, the Colonial City maintains some of the firsts in the Americas and allows travelers to walk the cobblestone streets that conquistadors once strolled centuries ago.

Nowadays, visitors can arrive via Santo Domingo’s worldclass cruise terminals at the Port of Don Diego and Sans Souci, both of which provide easy access to the Dominican lifestyle and cultural traditions prevalent in the capital city.

PUERTO PLATA PORT Sparkling ivory-colored sand and clear blue water catch travelers ‘attention, but the winds, watersports and energetic pace of the provinces are the true highlight for those looking to experience Dominican Republic’s North Coast.

Puerto Plata’s magical ecotourism and sizzling beach towns are ready to greet cruise passengers when Carnival Corporation’s tourist terminal, Amber Cove, is completed.

The new state-of-the art cruise terminal began production in 2012 at Maimon Bay and will be able to accommodate up to 8,000 cruise passengers daily upon completion.

Located just north of Puerto Plata, the new cruise port is expected to be the Caribbean’s most modern and will open up tourism and development on the unique North Coast, where travelers can experience authentic Dominican culture. Here visitors can step out of their hotel and interact with locals in the casual Dominican towns and villages that make up the North Coast. Puerto Plata was Dominican Republic’s first city to have cruise calls, and as a great geographical location for cruises, the new cruise port will allow for even more travelers to enjoy the historic places, local restaurants, delightful beaches, unspoiled ecotourism adventures and warm people. The construction began in 2012 and Carnival executives expect to finish it in 2014.

LA ROMANA PORT La Romana International Pier is another favorite stop for cruise ships. The brilliant waters, white-sand beaches and activities attract visitors to the lush La Romana, located two hours east of Santo Domingo. The Southeastern Coast is decorated with vast sugar cane fields that surround some of La Romana’s and Bayahibe’s most beautiful resorts and beaches, the natural scenery providing an experience like none other.

La Romana is also home to a Leading Hotel of the World and one of the most complete resorts in the Caribbean, Casa de Campo. Here, golf enthusiasts at any skill level can play golf on three magnificent courses: Teeth of the Dog, Dye Fore and The Links. Additionally, the resort boasts a Marina with internationally renowned boutiques and restaurants, polo, and pampering spas, as well as Altos de Chavón, a replica of a 16th century artists’ village overlooking the Chavón River.

Cruise executives and FCCA Platinum Members will experience the finished product first-hand during the PAMAC Conference from June 24-26, 2015.

La Romana is located near the National Park of the East, surrounded by some of the most geologically rich natural areas in the Caribbean, which makes it a very ideal spot for exploring nature among the peaceful towns and pristine beaches.

Nearby local resort spot Bayahibe is also a favorite for their pristine beaches. Cruise ships delight passengers at Catalina Island with facilities that can accommodate up to 2,000 guests. The small island is surrounded by a marine coral reef nature preserve, which is perfect for diving and snorkeling enthusiasts and an ideal day excursion to explore Dominican Republic’s underwater world. The Port of Casa de Campo-La Romana allows cruise ship passengers to enjoy the top facilities and luxurious offerings of the Southeast Coast.

SAMANÁ DOCKING FACILITIES With only a 34-hour steaming time from Miami, Samaná is conveniently located along the route of all eastern and southern Caribbean cruises. Making Samaná a port of call gives cruise lines great flexibility in scheduling vessels in the eastern and southern Caribbean’s sometimes crowded routes. Samaná Bay is encircled by the Peninsula to the north and Dominican Republic’s mainland to the south, making the peaceful bay ideal for cruise ship anchorage.

Passengers can visit nearby Cayo Levantado. The island has pathways that lead visitors to all its facilities including beautiful green parks that are excellent for picnics or relaxing.

42 Cruising Magazine • Fourth Quarter 2014

HOUSTON: WHERE YOUR JOURNEY BEGINS‌ Embark on your next Caribbean cruise from a World Class City where there is no shortage of things to do, places to go or events to experience. Whether dining at one of our fine restaurants, shopping at unique stores, visiting the NASA Space Center or enjoying the attractions at the Kemah Boardwalk and the Bay Area, you will find Houston outstanding in culture, ambience, sophistication, and non-stop entertainment all year round.

The Bayport Cruise Terminal, located in the city of Pasadena, Texas, just 30 minutes from downtown Houston, offers a one-of-a-kind experience with efficient and exceptional services including a stress-free embarkation process and easy access to two airports — George Bush Intercontinental (IAH) and William P. Hobby (HOU).

Visit portofhouston.com/cruise for information on the cruise services and visitbayareahouston.com and visithouston.com for information on the region and local attractions.

Port of Houston Authority Bayport B ayport C Cruise ruise T Terminal erm minal | P Pasadena, asadena, Texas Te Texas

Photo: Katsuyoshi Tanaka

attractions – and an absolute “must” for nature lovers – the Jardin de Balata– was created some 20 years ago by local Martinican Jean-Philippe Thoze who began by landscaping the grounds of his grandmother’s home and just kept right on going until her yard became a showplace for Mother Nature’s finest tropical creations. Visitors enjoy seeing and learning about nearly 3,000 species of plants, trees, and flowers spread over seven acres of lush hillside.

Photo: David Giral

Nature’s Charms Are Just the Beginning in Martinique

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he Kalinago Indians named Martinique Madinina, or “island of flowers,” for good reason.

Even the briefest visit to any of the island’s superb botanical gardens or nature parks reveals how appropriate this name really is.

Two-thirds of Martinique has the French classification “Regional Nature Park,” which means that most of the territory is unspoiled and protected.

Though small in size (436 square miles), Martinique boasts a whole world of natural wonders, making it one of the Caribbean’s top eco destinations.

The northern part of Martinique is surely the area that gives us the most faithful idea of how Madinina was back when the Kalinago were the only inhabitants 44 Cruising Magazine • Fourth Quarter 2014

on the island. This region is a natural paradise of ancient trees, towering volcanic peaks, untouched rivers, waterfalls and gorges, immense ferns and wild bamboo, unique tropical flowers, sugarcane, pineapple and banana plantations. You will experience a kaleidoscope of colorful birds, butterflies, reptiles and other exotic, nonthreatening wildlife typical of a lush and expansive tropical rainforest.

Exploring Martinique’s pristine natural environs in the North is easy for hiking enthusiasts and intrepid, physically fit travelers. For the less adventurous, the island offers some of the finest and most easily accessible botanical gardens in the Caribbean.

One of Martinique’s premier botanical

Located within a half-hour’s drive north of Fort-de-France, the Balata Gardens are open to everyone from 9:00 a.m. to 6:00 p.m. each day (last admission 4:30pm).“Everyone” here includes disabled visitors, as evidenced by the “Tourism and Disability” and “Quality Tourism” designations best owed upon the Gardens in July 2014.

Both designations are testament to Balata’s unrelenting efforts to accommodate all types of visitors, including those with physical challenges.

Another great botanical option, le Domaine d’Emeraude, nestled between the Pitons du Carbet and Mount Pelée, is a magnificent place to view and learn about tropical nature at its finest.

Here, you can hear the air, taste the smells and experience the sounds.

Le Domaine d’Emeraude spreads over 60 acres of absolute serenity, carefully designed by the Regional Natural Park of Martinique to stimulate and arouse the curiosity of its guests. Each step is an adventure, a concept dedicated to sharing and discovering Martinique’s natural charms in all their splendor.

Spotlight on Trois-Ilets Trois-Ilets, a charming port town located in the south of Martinique, is also an area of strong cultural heritage – a must-see not to be missed!

You can start by visiting La Pagerie Museum on the grounds of the former sugar plantation where Empress Josephine, Napoleon’s wife, was born, raised, and eventually went from farm girl to emperor’s wife.

Nearby La Pagerie, spend an hour or two at the Sugar Cane House or “Maison de la Canne.” This museum covers all aspects of rum manufacturing, sugar cane processing, and retraces the importance of both products in Martinique’s history.

Talking about Martinique’s history, another must see in Trois-Ilets is the Slave Savannah. This replica of a maroon village provides a fascinating insight into the life of escaped slaves,

also called “Neg Marron” (maroons).

The Slave Savannah is the third most popular attraction in Martinique. It also features an educational medicine garden.

Another popular Trois-Ilets attraction is the Pottery Village. Located on the site of a former Jesuit convent and sugar factory established in the late 17th century, the estate eventually specialized in pottery in the 18th century, producing bricks, tiles, and various earthenware objects. As the years passed, pottery production methods here grew and modernized. Today, the Pottery Village is both an industrial site and a tourist attraction.

In addition to the brick and tile factory, you will also find pottery and ceramic workshops, an on-site factory producing exotic handmade soaps, various arts and craft shops, a spice merchant’s house, and a collection of exquisitely refined restaurants. Kayaks can also be rented on the spot to explore the clay peninsula and the surrounding mangroves by the sea.

For added shopping excitement, don’t miss The Village Creole. Located in the middle of the Pointe du Bout resort and marina section of Trois-Ilets, this charming collection of boutiques, bars, cafes, and restaurants feeds your fashion, jewelry, art, and souvenir shopping desires, while also satisfying your appetite for a wide range of internation-

Photo: Luc Olvier

Photo: Luc Olvier

Here, visitors journey into the very heart of Martinique via low-impact hiking over nearly two-and-a-half miles of trails (15, 30 and 60 minutes in duration). Educational, informative and entertaining, the Domaine d’Emeraude gallery provides an in-depth introduction to the natural history of Martinique via interactive displays, video presentations, and more.

al cuisines – Creole to Cuban, French to Italian, Japanese, and most everything in-between. All restaurants and shops are open all day and well into the night, while a traditional market featuring fruits and vegetables, art and crafts, souvenirs and much more is held every Wednesday from 6:30 am to 4 pm.

A Call to Remember When it comes to cruising, Martinique is definitely on the move! With the recently opened Cruise Village on the waterfront in Fort-de-France, expanded tours, shopping and bountiful local attractions, the cruise industry is a booming sector of the local tourism industry. Since 2010, the island has enjoyed steady annual increases in cruise arrivals, including a jump of 44% during the 2013-2014 peak winter cruise season!

Martinique is proud to welcome all major cruise lines from North America and Europe for the new season, including (but not limited to): Carnival Cruise Line, Royal Caribbean International, Norwegian Cruise Lines, Holland America Line, Seabourn Cruise Line, Star Clipper, Oceania, Seadream, Princess Cruises and Celebrity Cruises.

Moreover, Disney Cruise line announced upcoming calls to Martinique on itineraries from San Juan Puerto Rico, starting in 2016!

Welcome to Martinique!

Fourth Quarter 2014 • Cruising Magazine 45

A Divine Year for MSC Divina MSC Divina, one of the most elegant and luxurious ships sailing the Caribbean, arrived in PortMiami last November amid much fanfare. From the moment she arrived, escorted by a fleet of FIAT 500 watercrafts, MSC Divina has gone above and beyond to exceed expectations, making big waves with guests and travel agents.

Italia and spectacular regional steakhouse, Eataly Steakhouse; introducing the first and only AquaCycling at-sea fitness classes; enhancing onboard entertainment options; enforcing a stricter non-smoking policy in all interior areas of the ship; and making English the primary language used by crew onboard.

Fantastica, Aurea, and MSC Yacht Club—ranging from a la carte to allinclusive amenities. With the opportunity for guests to customize their cruise vacation and receive free amenities valued at up to $700+ per person, the new pricing model is receiving positive reviews from consumers and travel agents alike.

Enhancing Guests’ Cruise Experience Understanding that guests coming from the U.S. and Canada may have different travel preferences compared to European cruisers, MSC Cruises made it a top priority to tailor MSC Divina to the North American market. This included working in partnership with the popular Italian restaurant emporium Eataly to create two entirely unique dining venues, the upscale Ristorante

Following the initial enhancements, the cruise line has continued introducing partnerships and programs to provide guests with the best cruise experience possible.

MSC Cruises has also made huge strides in its offerings for families, announcing new and exciting partnerships with well-known brands LEGO and Chicco. Offered fleet-wide, and extremely popular with MSC Divina passengers, the line now has a LEGO Experience Day, which includes LEGO-themed competitions and games, along with the chance for kids to earn a LEGO Junior Master Builder

48 Cruising Magazine • Fourth Quarter 2014

For instance, recently the line rolled out its Inclusive Experiences, a revolutionary pricing structure that allows guests booking a cruise to choose from four different experience categories—Bella,

more about MSC’s fleet and offerings.

In addition, to better serve the trade community, MSC expanded its sales force by recruiting and training a team of new business development managers and creating a new team of sales support specialists tasked with assisting field sales.

As a thank you to travel agents, MSC has implemented some of the best commission programs in the industry.

Earlier this year, MSC offered travel agents 25 percent commission to counteract the low pricing the industry is experiencing on sailings in the Caribbean. More recently, MSC announced 18 percent commission on 2015/2016 Caribbean group bookings on MSC Divina. As an extra incentive, MSC pays five percent commission on all pre-paid special services prebooked by travel agents on behalf of their clients.

Diploma. In addition, guests have the chance to meet and greet the beloved Sailor Walkabout, the LEGO Sailor Mascot. And, thanks to a partnership with Chicco, families with very young children can now get free bottle warmers, cribs, strollers, and baby backpacks on all MSC ships.

working hard to ensure travel agents are confident in recommending and selling MSC Divina to their clients, as well as finding ways to show their appreciation for trade supporting the MSC brand.

Further enhancing the onboard experience is the MSC Divina Traveler Web App, a free app that allows guests to “friend” and chat with other passengers in real-time while onboard. Guests can also book specialty restaurants and shore excursions; view sea conditions and port weather forecasts; check out daily activities and special events; and update their location.

A major focus for MSC Cruises this year was revamping MSC True Partnerships, the line’s long-standing travel agent program. Improvements included launching the first-ever MSC True Partnership awards as a way to recognize leading travel partners; creating an engaging and successful MSC True Partnerships Facebook page; and developing a new travel agent web site that features enhanced promotional/marketing tools, faster access to product information, and recent news.

Strengthening Its Commitment to the Travel Agent Community MSC Cruises readily acknowledges that the travel agent community is critical to the company’s success. Thus, over the last year, the company has renewed its commitment to the trade,

Under the umbrella of “Serving You,” a new campaign focused on working with travel agents to develop sales strategies for mutual success, MSC conducted a 20-city travel agent road show, which attracted more than 2,000 travel agents interested in learning

Excitement for More to Come Guests and travel agents have expressed their enthusiasm for MSC Divina with MSC’s most recent customer satisfaction survey revealing that 90 percent are likely to very likely to recommend an MSC Cruise to family and friends.

The future for MSC in North America looks bright with more exciting announcements planned for 2015 and the first two of its new builds being released in 2017.

Fourth Quarter 2014 • Cruising Magazine 49

STYX

Carnival Cruise Line Announces Shipboard Concert Series Lineup for 2015

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arnival Cruise Line is extending its highly successful Carnival LIVE concert series—a one-of-a-kind entertainment option in which top-name artists perform onboard while ships are docked in port—through 2015. The concerts, sold and booked like shore excursions, take place in the ships’ main show lounges and cover a range of musical styles and genres.

This year’s inaugural series featured artists like Olivia Newton John, Jewel, Daughtry and Styx, which “rocked the boat” in what singer and guitarist Tommy Shaw called “stand-out shows” from the band’s 2014 tour. Lady Antebellum, Martina McBride, Jennifer Hudson, Trace Adkins and Foreigner also performed on board while ships 50 Cruising Magazine • Fourth Quarter 2014

where docked in Nassau, Bahamas; Cozumel, Mexico; and Catalina Island, California.

Carnival’s “Fun Ships,” which offer plenty of entertainment options, are a perfect fit for the onboard concerts.

Canada.com’s Phil Reimer, who attended a show aboard Carnival Breeze, wrote, “If you want to see a rock show, the best place anywhere to be up-close and personal is on a cruise ship.”

But it’s not just the fans who can get up-close to their favorite artists. As Cruise Radio’s Doug Parker wrote, the artists also get closer to the fans: “When you see a top-tier performer like Lady Antebellum, you’re usually in a 10,000-seat arena or amphitheater.

When artists perform in a cruise ship

theater, it gives them a chance to interact more with the audience.”

The ships’ intimate show lounges seat only 900 to 1,300 guests, so every seat is one of the best in the house, but guests who want to get as close as possible can take advantage of a special VIP package ranging from $125 to $250 per person. Fans with VIP tickets are treated to an exclusive meet and greet and photo opportunity, along with reserved seating in the venue’s first four rows. General admission ticket prices are $35 to $60 per person, and, as with shore excursions, tickets are delivered to guests’ staterooms the night prior to the performance.

Ships usually remain in port until 1 a.m., meaning that guests who don’t

attend the concerts have additional opportunities to check out the destinations’ nightlife and other attractions.

In 2015, guests will have a wide range of Carnival LIVE sailings to choose from, with 10 Carnival ships hosting concerts, offering three different itineraries from six North American homeports. Concerts will take place while ships are docked in Nassau, Cozumel and, for the first time, St. Thomas. Carnival already has announced some of the big names that will headline Carnival LIVE in 2015.

San Francisco rock band Journey, known for the anthem “Don’t Stop Believin’,” will kick off the 2015 series in March with shows on Carnival Splendor and Carnival Liberty.

Country supergroup Little Big Town, popular for Top 10 singles “Boondocks” and “Bring It On Home” and number-one single “Pontoon,” will take the stage on Carnival Fascination, Carnival Freedom and Carnival Fantasy later that same month.

REO

Motown singer-songwriter and Rock and Roll Hall of Famer Smokey Robinson is slated to perform in April on Carnival Paradise, Carnival Breeze and Carnival Ecstasy. Robinson gained fame when his song “Shop Around” became Motown’s first number-one single on the R&B charts in the late ‘60s. Since then, his 50-year career has seen success as a front man, solo artist, songwriter and producer.

Popular country trio Rascal Flatts will board Carnival Paradise, Carnival Breeze and Carnival Ecstasy in May. Since their inception in 1999, the group has placed 15 number-one singles, including “These Days” and “The Broken Road,” and has become the genre’s most awarded vocal group.

After eight incredibly successful Carnival LIVE performances this year, Styx will return in 2015 for four additional shows. The legendary group

Martina McBride

rocked the ‘70s and ‘80s with radio staples like “Come Sail Away,” “Renegade” and “Show Me the Way.” The band is scheduled to perform on Carnival Fantasy, Carnival Sensation, Carnival Sunshine and Carnival Ecstasy in June.

Next year’s concerts will take place on ships departing for the first time

from Jacksonville, Miami, Port Canaveral and Tampa, Fla.; Charleston, S.C.; and Galveston, Texas. Itineraries range from three to seven days to the eastern or western Caribbean or The Bahamas.

Carnival is expected to announce the second half of the year’s lineup in early 2015.

Fourth Quarter 2014 • Cruising Magazine 51

The World Changes, Colombia Grows and Proexport Moves Forward

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s a result of the progressive increase of its functions, expansion and delivery of results, Proexport—10-year FCCA Platinum Member—became PROCOLOMBIA to further its reach and take on greater challenges.

PROCOLOMBIA undoubtedly will reach more people in its mission; it will build better export companies and strengthen the pursuit of foreign investment for new projects that create more supply, employment and growth.

After a process of more than eight months led by the President Juan Manuel Santos Calderón, PROCOLOMBIA will also work to position the country’s brand, consolidate Colombia as a tourist destination and coordinate the promotional activities 52 Cruising Magazine • Fourth Quarter 2014

with public and private agencies that can help capitalize the country’s name and be able to position it as a supplier of quality products and services.

It will broaden its scope in the internationalization of MSMEs (micro, small and medium enterprises), offering trade services supported by specialists who will work with them in an incubator environment.

It will launch the Export Mentoring Program, aimed at strengthening alliances between firms with export experience, or foreign investors, and MSMEs interested in the internationalization process to gain overall competitiveness.

Export culture programs will also be strengthened so that Colombian

entrepreneurs can adapt their products to satisfy global demand.

PROCOLOMBIA is the response to the progressive increase of organizational functions, its expansion and its results.

A survey of Colombian and foreign entrepreneurs concluded that the name of Proexport did not reflect its reach (which extend past exports, including investment and tourism) nor convey its link to Colombia (coupled with the fact that other companies overseas bear the same name). The name PROCOLOMBIA is self-explanatory, resounding and more inclusive.

CRUISE NEW ORLEANS A JOURNEY & A DESTINATION

It’s no secret that New Orleans is one of America’s most vibrant and exciting cities. And if you’re planning a cruise, keep us in mind. Carnival, Norwegian and Royal Caribbean Cruise Lines sail weekly to destinations in the Eastern and Western Caribbean and Bahamas. But most passengers sailing from New Orleans enjoy two vacations in one by staying in the Big Easy before or after their cruise.

• Aquarium of the Americas • 1,000+ 5-star restaurants • Historic French Quarter • Audubon Zoo • Swamp tours • World War II Museum • Antebellum plantation homes • World-class shopping and art • Steamboat excursions

Cruise New Orleans and d Enjoy 2 Vacations Vacations acat In 1

| portno.com

FCCA Foundation Delivers Holiday Cheer and Festivities to Deserving Children

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nderprivileged children had something to celebrate this holiday season because of the 18th annual FCCA Holiday Gift Project. The FCCA Foundation again partnered with FCCA Member Lines and their crews, along with private and public sector representatives within participating destinations, to deliver presents, festivities and smiles to deserving children.

“We are pleased of the good work that the FCCA Foundation has been doing for the past 18 years,” said Kevin Sheehan, president and CEO, Norwegian Cruise Line Holdings Ltd., and chairman, FCCA. “It’s important to take care of children in need, and it’s gratifying to see the Foundation continue to grow and partner with charities who have children counting on them for some holiday cheer.”

In December 2014, nearly 7,000 chil54 Cruising Magazine • Fourth Quarter 2014

“The cruise industry is proud to give back to the communities of the destinations we call, and I cannot think of a more rewarding way than bringing cheer and aid to children who need it.” – Michele Paige, President, FCCA dren throughout 33 Caribbean and Latin American destinations shouted out with glee because of this project.

The FCCA Foundation contributed gifts selected for age groups and genders specified by the destinations. Then Member Lines loaded the presents onboard their vessels and served as Santa’s sleigh to bring the presents to partnering destinations, where destination representatives waited with the children, holiday celebrations and Old St. Nick himself.

“On behalf of all of us at Princess Cruises, we are honored and privileged to bring a little holiday cheer into the

lives of some of those who could use a little cheer, especially at this special time of the year,” told Stephen Nielsen, vice president, government affairs – Americas, Princess Cruises.

The cheer extended past the children; all of those involved exemplified the giving spirit and realized the project’s importance, knowing the children probably would not receive toys and smiles otherwise. Sherryl Bacayo, training specialist on Norwegian Jewel, showed this in her comment: “…being a part of the Belize [Holiday Gift] project allowed me to experience what it is to make a life by what we give. It was

such a great joy to see smiles on those lovely little ones. I felt the true spirit of Christmas.”

“You could see the happiness and excitement on the kid’s faces as the boxes of toys were offloaded and Santa Claus came to their school,” told Dorothy Dorado, youth director, Carnival Liberty. “It felt so good to see the kids jumping and screaming when they see us coming. We left the school with tears in our eyes.”

Sherryl and Dorothy touched not just on the sentiment, but also on part of the importance of the festivities and the meaning for all involved—letting kids enjoy being kids, a concept seemingly simple, but mostly unknown to children in the shelters and homes benefitted by the project.

Michele Paige, president of the FCCA, also recognized this significance: “The FCCA Holiday Gift Project brings happiness to children who truly deserve it. The cruise indus-

try is proud to give back to the communities of the destinations we call, and I cannot think of a more rewarding way than bringing cheer and aid to children who need it.”

Margaret Jones, manager of visitor relations for Jamaica Tourist Board, summed it up well as she explained the project and its long history in Jamaica: The FCCA Holiday Gift Project has brought smiles to the faces of hundreds of Jamaican children. Since its inception, the FCCA has lived up to its commitment....providing toys for the children who are less fortunate. Over the years, the Ministry of Tourism and the Jamaica Tourist Board have joined with the FCCA and its member lines to make the gift giving a wonderful experience.

Each year, the selected children are feted and fed! They are entertained, and the "icing on the cake" is getting their gift from “Santa!”

We at the Jamaica Tourist Board have been the facilitators of this wonderful event, and each year we look forward to

working with the FCCA to make this a great experience for the children.

It is certainly clear that the gifts are selected with great thought and care each year, and the squeals of delight from the children tell of their happiness.

The FCCA Gift Project has definitely been a wonderful expression of reaching out and working with the ports and communities that its Member Lines visit through the year. The experience of attending a Christmas party on a cruise ship is as exciting as it gets; for these children it's pure joy.

Margaret, and the Holiday Gift Project, encapsulated the overall purpose of the FCCA Foundation—to improve the lives of those less fortunate throughout the Caribbean and Latin America, primarily for children’s causes. Every smile is a reminder of this mandate and an invaluable return on the time, efforts and funds provided for causes and projects like these over the Foundation’s 20-year existence.

From December 8 – 15, 2014, the FCCA held its annual online auction to support the FCCA Foundation—the FCCA’s philanthropic arm, which is dedicated to improving the lives of those less fortunate throughout the Caribbean and Latin America, primarily for children’s causes.

Thanks to the generosity of the FCCA’s members and partners, cruises, travel packages and more were donated so the FCCA can auction them and use all proceeds to benefit the FCCA Foundation’s efforts.

Carnival Cruise Lines 7-Day Cruise for 2 in Ocean View Cabin

Carnival Cruise Lines 7-Day Cruise for 2 in Ocean View Cabin

Celebrity Cruises 7-Night Caribbean Cruise for Two

Donated by: Carnival Cruise Lines

Donated by: Carnival Cruise Lines

Donated by: Celebrity Cruises

Celebrity Cruises 7-Night Caribbean Cruise for Two

Disney Cruise Line 7-Night Cruise for 2 Aboard Disney Fantasy in Verandah Stateroom

Disney Cruise Line 4-Night Bahamian Cruise for 2 Aboard Disney Dream in Verandah Stateroom

Donated by: Celebrity Cruises Donated by: Disney Cruise Line

Donated by: Disney Cruise Line

MSC Cruises 7-Day Caribbean Cruise for 2 in a balcony stateroom aboard the MSC Divina.

Norwegian Cruise Line 7-Day Caribbean Cruise for 2 in an oceanview stateroom

Norwegian Cruise Line 7-Day Caribbean Cruise for 2 in an oceanview stateroom

Donated by: MSC Cruises

Donated by: Norwegian Cruise Line

Donated by: Norwegian Cruise Line

Princess Cruises 7-Day Caribbean Cruise for 2 in an outside stateroom

Princess Cruises 7-Day Caribbean Cruise for 2 in an outside stateroom

Royal Caribbean International 7Night Caribbean Cruise for 2 in Ocean View Stateroom

Donated by: Princess Cruises

Donated by: Princess Cruises Donated by: Royal Caribbean International

56 Cruising Magazine • Fourth Quarter 2014

Royal Caribbean International 7Night Caribbean Cruise for 2 in Ocean View Stateroom

3 Day - 2 Night Stay for two at the San Juan Marriott Resort and Stellaris Casino

4 Day – 3 Night Stay for two at Atlantis, Paradise Island

Donated by: Royal Caribbean International

Donated by: San Juan Marriott Resort and Puerto Rico Tourism Company

5- Day / 4 Night Stay for 2 adults at Pelican Bay Hotel on Grand Bahama Island

4 Day / 3 Night for 2 adults in luxurious Ocean View at the Grand Lucayan Bahamas

4-Night Stay for 2 adults in Studio Room at the South Gap Hotel, Barbados

Donated by: Freeport Harbor Company and Pelican Bay Hotel

Donated by: Freeport Harbor Company and Grand Lucayan

Donated by: Bridgetown Cruise Terminals and South Gap Hotel

4-Night stay for two at Nail Bay Estates and Resort, British Virgin Islands

Emilio Robba’s Accent Décor collection

4-Nigth stay for two with at Hilton Cartagena Hotel.

Donated by: Emilio Robba Paris

Donated by: Cartagena Cruise Ship Terminal and Hilton Colombia

4-Night Stay for two at Pristine Bay Resort, Roatan - Honduras

5 Day – 4 Night Stay for two at the all-inclusive Park Royal Cozumel Mexico

Donated by: Atlantis, Paradise Island

Donated by: BVI Tourism Board and Nail Bay Estates

Discover Guatemala: 4-Nights Package for two at the Clarion Suites in Guatemala City.

Donated by: Blue Planet and Clarion Suites

Donated by: Blue Planet and Pristine Bay Resort

Donated by: API Quintana Roo and Park Royal Cozumel

Fourth Quarter 2014 • Cruising Magazine 57

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To reserve your stand, contact sales@cruiseshippingmiami.com or call +1 212-600-3095 today!

cruiseshippingmiami.com Exclusively supported by

Faces In The Industry Mark Evelyn – Maître d’, Norwegian Cruise Line I discovered my passion for hospitality very early during my career, working for Pegasus, one of the most famous hotel chains in my home country of Guyana. I started working on cruise ships in 1995 as a utility galley on the legendary SS Norway. My mentor, James Orville (now retired), was the person who encouraged me to move to the restaurant department after five years, and I later started as a restaurant steward. Through hard work and dedication, I was promoted through the ranks, and I finally become a maître d’ in 2011.

When I was working in Guyana as a refrigeration technician, I always dreamed of being an engineer. However, my love for travelling and meeting people made me decide to try the cruise Guyana line industry. Even when I’m on vacation, I end up spending most of my time traveling from place to place. This is how my adventure with Norwegian Cruise Line started, and I love every moment of it. I believe that as long as you work hard and you are committed to yourself and the success of the company, everything is possible.

One of the quotes I believe in and guided me thought out life is: “Doing your best at this moment puts you in the best place for the next moment.”

Alex A. Rojas – Second Engineer, Norwegian Cruise Line My name is Alex A. Rojas, and I am from Panama. I live on the north pacific side of the country. I am currently a second engineer onboard Norwegian Breakaway, in charge of the daily operation and machinery maintenance in accordance with our AMOS system.

Before I joined Norwegian, I worked on a cargo ship, where I did the first two years of my career, right after I graduated from Nautical School of Panama, which is now known as the International Maritime University of Panama.

Panama

I studied for four years, plus one more year of practice at sea before I got my engineering degree and license.

When I saw that the cruise industry was growing fast and that more jobs were becoming available, I decided to apply to improve my knowledge, skills and quality of life at sea. I became part of the engine department of Norwegian Cruise Lines in 2010 as engine cadet. After successfully finishing several contracts as a cadet and third engineer, I was given the opportunity to become second engineer.

My favorite destination? I would have to say the Panama Canal crossing—not only because it’s home for me, but it’s really an amazing work of engineering, which after 100 years still runs everyday, connecting both parts of the world.

Being a crewmember gives you the opportunity to meet new people, discover different cultures, travel around the world, and also gives you the opportunity to work in your desired field, with a company that gives you the tools to improve and develop skills that will help you accomplish whatever your goals are like Norwegian Cruise lines does.

I have decided to build my carrier with this company; learn as much as I can everyday; and challenge myself to be better.

Why not? Once day I hope to become a chief engineer with Norwegian Cruise Line.

60 Cruising Magazine • Fourth Quarter 2014

Speak with a drinks & beverage fashion consultant at (800) 851-9273 or Order Direct at Restaurantware.com

A delegation from the Panama Canal Authority met with the Florida-Caribbean Cruise Associations Operations Committee and discussed the Expansion's progress.

64 Cruising Magazine • Fourth Quarter 2014

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