2014 FCCA Conference Program by Florida-Caribbean Cruise Association

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traveler review

ABSOLUTELY BEAUTIFUL Andrea S., Florida

El Yunque Rainforest, RĂo Grande Some of the most beautiful pictures in my life are in this rainforest. Waterfalls, lots of hiking and stunning views. Roads that are very narrow and hilly. There is a tower almost at the top to take pictures from. At every turn you'll find a different panoramic view. JUST GORGEOUS. El Yunque is much more than the only rainforest in the U.S. National Forest System. It's a five star world class attraction. Live your own five star vacation story.

By land or by sea.

DOMINICAN REPUBLIC HAS IT ALL

Table of Contents Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Message from the Minister of Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Conference Workshops

• Tuesday, October 7th . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 • Wednesday, October 8th . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 • Thursday, October 9th . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Spotlight on St. Maarten . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Florida-Caribbean Cruise Association

11200 Pines Blvd., Suite 201 Pembroke Pines, Florida 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 E-mail: info@f-cca.com • Website: www.f-cca.com

Qualifications of Exhibitor/Attendee FCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the event. Eligibility is generally limited to persons or firms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants who have not previously exhibited at/attended the event may be required to submit a description of the nature of their business and/or the item to be exhibited. The FCCA reserves the right in its absolute discretion to exclude or remove any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other exhibitors and/or attendees and the FCCA may exercise such right with any in anyway employee, agent or permitted contractor of the exhibitor/attendee or otherwise connected or associated with the Exhibitor/Attendee.

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Message from the FCCA

Michele M. Paige

Kevin Sheehan

President, Florida-Caribbean Cruise Association

President & CEO, Norwegian Cruise Line / FCCA Chairman

On behalf of the FCCA’s 15 Member Lines, we welcome you to the 21st annual FCCA Conference & Trade Show. This event has a long-standing history of helping attendees develop relationships and understanding to improve their cruise tourism business. Many of us are lucky enough to have first-hand knowledge of the significance of having partners in business and life, relying on them for ideas, knowledge, support and contacts. But like any other precious resource, reliable and knowledgeable partners—ones that know the industry and are willing and able to assist us achieve our goals—are rare. They can be hard to find and even harder to access without the proper avenues. This is why the FCCA paves these inroads to lead the way to our core mission: to help our partners in destinations’ private and public sectors develop cooperative and mutually beneficial relationships with our member cruise line executives, as well as utilize our wealth of resources, information, experience and knowhow to improve the guest experience and maximize cruise tourism’s impact. You will witness this focus over the next few days here in spectacular St. Maarten. The FCCA Cruise Conference & Trade Show’s balance between business sessions, social functions and the trade show—coupled with the attendance of about 100 cruise executives and 1,000 public and private stakeholders—create the perfect forum for the exchange of information and industry trends, sharing of ideas and cultivation of valuable business relationships. Beyond providing all of that, the event epitomizes what the FCCA Platinum and Associate Membership offer, as this is just one of the many FCCA events that bring together our members and cruise line executives to help them benefit from each other and grow the industry together. It is also one of the many tools we use to foster this kind of communication and relationship building, in addition to meetings, projects, publications and much more. So prepare yourselves to renew worthwhile business relationships or forge new ones while learning about the latest happenings in the industry. Be ready to take advantage of the multiple opportunities available at this event to help advance your company, product and/or destination. And don’t forget to enjoy yourselves and this stunning country while sampling St. Maarten’s offerings and experiencing why and how it has increased its passenger arrivals over 50% since it hosted the Conference in 2003. 7

Message from the Minister of Tourism

Government Leaders The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference. Antigua and Barbuda Hon. Asot Michael Minister of Tourism, Investment, Economic Development & Energy

Aruba Hon. Otmar Oduber Minister of Tourism, Transportation & Labour Affairs

Barbados Hon. Richard Sealy Minister of Tourism & International Transport

Belize Hon. Jose Manuel Heredia Jr. Minister of Tourism & Culture

B r i t i s h Vi rg i n I s l a n d s Hon. Mark Vanterpool Minister of Communications & Works

Cayman Islands Hon. Moses Kirkconnell Deputy Premier & Minister for Tourism

Dominica Hon. Ian Douglas Minister of Tourism & Legal Affairs

G re n a d a Hon. Alexandra Otway-Noel Minister of Tourism, Civil Aviation & Culture

H o n d u ra s Hon. Juan Orlando Hernandez President of the Republic of Honduras Hon. Emilio Silvestri Minister of Tourism

Martinique Hon. Karine Roy-Camille Tourism Commissioner

Mexico Claudia Ruiz Massieu Salina Secretary of Tourism Governor Roberto Borge Angulo Governor of Quintana Roo Mario Lopez Valdez Governor of Sinaloa

C u ra รง a o Hon. Stanley Palm Minister of Economic Development & Tourism

Freddy Marrufo Mayor of Cozumel

Government Leaders

Puerto Rico Ingrid I. Rivera Rocafort Executive Director Puerto Rico Tourism Company

Saint Martin Jeanne Rogers-Vanterpool PrĂŠsidente Office de Tourisme de Saint-Martin

Saint Kitts and Nevis Hon. Richard Skerritt Minister of Tourism & International Transport

St. Maarten Hon. Ted Richardson Minister of Tourism, Economic Affairs, Traffic & Telecommunications

Saint Lucia Hon. Lorne Theophilus Minister of Tourism

U n i t e d S t a t e s Vi rg i n I s l a n d s Hon. Beverly Nicholson-Doty Commissioner of Tourism

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FCCA Member Cruise Lines

AIDA CRUISES Am Strande 3 d 18055 Rostock, Germany Tel: +49 (0) 381-20 27 06 00 Website: www.aida.de

MSC CRUISES (USA) INC. 6750 North Andrews Avenue Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836 Website: www.msccruises.com

AZAMARA CLUB CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: 305-539-6000 Website: www.azamaracruises.com

NORWEGIAN CRUISE LINE 7665 Corporate Center Drive Miami, FL 33126 Tel: (305) 436-4000 • Fax: (305) 436-4120 Website: www.ncl.com

CARNIVAL CRUISE LINES 3655 N.W. 87th Ave Miami, FL 33178-2428 Tel: (305) 599-2600 • Fax: (305) 471-4700 Website: www.carnival.com

P&O CRUISES Carnival House 100 Harbour Parade Southampton, Hampshire SO15 1ST United Kingdom Website: www.pocruises.com

CELEBRITY CRUISES 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Website: www.celebritycruises.com

PRINCESS CRUISES 24305 Town Center Drive Santa Clarita, CA 91355 Tel: (661) 753-0000 • Fax: (661) 753-0133 Website: www.princesscruises.com

COSTA CRUISE LINES Venture Corporate Center II 200 South Park Rd, Suite 200 Hollywood, FL 33021-8541 Tel: (954) 266-5600 • Fax: (954) 266-2100 Website: www.costacruises.com

ROYAL CARIBBEAN INTERNATIONAL 1050 Caribbean Way Miami, FL 33132 Tel: (305) 539-6000 • Fax: (305) 374-7354 Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

CUNARD LINE Carnival House 100 Harbour Parade Southampton, Hampshire SO15 1ST United Kingdom Website: www.cunard.com

SEABOURN 300 Elliott Avenue West Seattle, WA 98119 Phone: (866) 755-5619 Website: www.seabourn.com

DISNEY CRUISE LINE P.O. Box 10210 Lake Buena Vista, FL 32830-0210 Tel: (407) 566-3500 • Fax: (407) 566-3751 Website: www.disneycruise.com

TUI CRUISES Anckelmannsplatz 1 20537 Hamburg, Germany Website: www.tuicruises.com

HOLLAND AMERICA LINE 300 Elliot Avenue West Seattle, WA 98119 Tel: (206) 281-3535 • Fax: (206) 281-0351 Website: www.hollandamerica.com

Cruise Executive Listing AIDA Cruises

MSC Cruises (USA) Inc.

Sandra Neffgen, Manager, Destination Management

Hans Hesselberg, Sr. Vice President, Hotel Operations Albino di Lorenzo, Vice President, Cruise Operations Valentina Pietropaolo, Manager, Shore Excursions Gianluca Suprani, Head of Global Port Development & Shore Activities

Carnival Corporation David Candib, Vice President, Development & Operations Dwayne Humphrey, IT Portfolio Manager Giora Israel, Sr. Vice President, Global Port & Destination Development Jose Negron, Director, Port Operations Gregg Zalkin, Sr. Manager, Group Strategy

Carnival Cruise Lines Gustavo Antorcha, Sr. Vice President, Guest Commerce Gerry Cahill, President & CEO Amilcar Cascais, Vice President, Tour Operations Hein Erasmus, Manager - Groups, Charters & Product Support Tour Operations Melinda Gyarmati, Product Manager, Tour Operations Priscilla Molinas, Shore Excursion Manager, Special Projects Javier Oberti, Product Manager - Tour Operations Renata Ribeiro, Vice President, Commercial Planning Lia Da Silva, Product Manager - Tour Operations Carlos Torres de Navarra, Vice President, Commercial Port Operations Leon Sutcliffe, Director, Ports of Call & Government Relations Erika Tache, Director, Product Development, Tour Operations Terry Thornton, Sr. Vice President, Itinerary Development and Port Operations

Disney Cruise Line Russell Daya, Director, Global Port Operations & Developments, Itinerary Planning Larry Stauffer, Port Adventures Director Bert Swets, Vice President, Marine & Technical Operations

Holland America Line Matthew Sams, Vice President, Caribbean Relations

Holland America Line / Seabourn Mike Bush, Product Manager, Shore Excursions Ellen Lynch, Director, Shore Excursions Rashid Sykes, Sr. Manager, Port Operations

Norwegian Cruise Line Alvin Dennis, Vice President, Purchasing & Logistics Ross Henderson, Vice President, Onboard Revenue Michelle Moraga, Manager, Shore Excursion Product Development Colin Murphy, Vice President, Destination & Strategic Development Steve Riester, Vice President, Planning & Analysis Joanne Salzedo, Director, Shore Excursion Product Development Kevin Sheehan, President & CEO; FCCA Chairman Svein Sleipnes, Sr. Vice President, Marine Operations

Princess Cruises Donna Silvera Barnett, Port Operations & Logistics Specialist Malisa Dean, Sr. Port Cost Analyst Lisa Jensen, Manager, Caribbean, Atlantic & Mexico Shore Operations Stephen Nielsen, Vice President, Government Affairs - Americas

Royal Caribbean Cruises Ltd. Vina Adams, Commodity Manager, Purchasing, Food & Beverage Christopher Allen, Associate Vice President, Global Deployment & Itinerary Planning Adam Goldstein, President & COO Federico Gonzalez-Denton, Director, Government Relations, Caribbean & Latin America Roberta Jacoby, Managing Director, Global Tour Operations Marc Miller, Sr. Manager, Deployment & Itinerary Planning Helen Panagos, Director, Global Product Development Richard Pruitt, Vice President, Safety & Environmental Stewardship Miguel Reyna, Director, Port Business Development & Asset Management Megan Shaw, Account Manager, Global Tour Operations John Tercek, Vice President, Commercial Development John Weis, Managing Director, TourTrek Penny Zeilman, Account Manager, Global Tour Operations

TUI Cruises GmbH Jens Kroger, Head of Shore Excursions Nancy Rauter, Shore Excursion Manager, Caribbean

October 7th Tuesday, October 7 4:30 p.m. – 6:00 p.m. Overcoming Challenges – Learn from Mexico Location: B5 Learn from Mexico’s experience and dedication as a cruise destination—its rise, fall and resurrection—and how to apply those lessons and positively impact cruise tourism in your destination. Moderated by Michele M. Paige, President, FCCA Speakers: • Kevin Sheehan, CEO, & President, Norwegian Cruise Line, Chairman FCCA Executive Committee • Gerry Cahill, President & CEO, Carnival Cruise Lines • Claudia Ruiz Massieu Salina, Secretary of Tourism, Mexico • Roberto Borge, Governor of Quintana Roo, Mexico • Mario Lopez Valdez, Governor of Sinaloa, Mexico • Freddy Marrufo, Mayor of Cozumel, Mexico

WORKSHOP 19

October 8th Wednesday, October 8 9:00 a.m. – 10:00 a.m. CEO Roundtable Location: C6 Gain insight into the industry and learn about the latest and upcoming trends from FCCA Member Line presidents and CEOs as they deliver a brief overview of their lines’ present and future. Moderated by Michele M. Paige, President, FCCA Speakers: • Gerry Cahill, President & CEO, Carnival Cruise Lines • Kevin Sheehan, CEO, & President, Norwegian Cruise Line, Chairman FCCA Executive Committee • Adam Goldstein, President & COO, Royal Caribbean Cruises Ltd.

Wednesday, October 8 2:00 p.m. – 3:30 p.m. Blueprint for Sustaining Success Location: B5 The Evolution and Solution of a Successful Tour Product – An insight into the steps, beginning to end, of a successful tour product and how to maintain success. From the beginning, how the cruise lines choose tours for their program Guest comment cards – working out issues together Tour Operator Insurance What’s in a name/tour description marketing Keeping your tour ship shape, content & tour guides How destinations and cruise lines work together to deliver an excellent product for cruise ship passengers

Moderated by Mico Cascais, Vice President, Tour Operations, Carnival Cruise Lines Speakers: • Ellen Lynch, Director, Shore Excursions, Holland America Line and Seabourn • Albino Di Lorenzo, Vice President, Cruise Operations, MSC Cruises (USA) Inc. • Joanne Salzedo, Director Shore Excursion Product Development, Norwegian Cruise Line • Lisa Jensen, Manager, Caribbean, Atlantic & Mexico Shore Operations, Princess Cruises • Helen Panagos, Director, Global Product Development, Royal Caribbean Cruises Ltd. • Dennis Campbell, President, Ambassatours Grayline/Big Pink Sightseeing • Gareth Price, Commercial Director, Vallarta Adventures

WORKSHOPS

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October 9th Thursday, October 9 2:30 p.m. – 4:00 p.m. Port Development Location: B5 Cruise line and destination representatives discuss the process of developing a successful port. Understanding • The benefit of working with the FCCA to develop a port • Advantages of involving the private sector as part of the process • How to partner with cruise lines for development • Government involvement with funding developments Learn • Why/how cruise lines choose to invest in a destination/port • How do cruise lines choose a location to invest in • What they want to develop • What are the benefits to the destination Moderated by Russell Daya, Director Global Port Operations & Developments, Itinerary Planning, Disney Cruise Line Speakers: • Carlos Torres De Navarra, Vice President, Commercial Port Operations, Carnival Cruise Lines • Steve Riester, Vice President, Planning and Analysis, Norwegian Cruise Line • Miguel Reyna, Director, Port Business Development & Asset Management, Royal Caribbean Cruises Ltd. • Mark Mingo, CEO, St. Maarten Harbour Group of Companies • Hon. Karine Roy-Camille, Tourism Commissioner, Martinique Tourism Authority

WORKSHOP 23

St. Maarten: The Port to Remember, the 21st Annual FCCA Conference & Trade Show to Remember Port St. Maarten officials were very pleased that the destination was selected to host the 21st annual Florida-Caribbean Cruise Association Conference & Trade Show after vying with several other top contenders to have this great opportunity. The advantages supporting the destination during the selection process was its ultra-modern airport facilities, hotel infrastructure, transportation system, and all the modern amenities that a visitor could ask for. St. Maarten’s relationship with the FCCA also played an important role. This relationship has withstood the test of time and is based on trust, understanding, cooperation, and an enduring, beneficial partnership, all of which have led to the positive development of St. Maarten’s cruise sector.

Hosting a conference and trade show of this magnitude means a direct economic impact for the country. It also, and most importantly, brings cruise executives and tourism stakeholders to the shores of the ‘Friendly Island.’ This gives the local business community a unique opportunity to access cruise industry decision makers and to solidify business relationships and long-term benefits. The dedicated team—comprised of port, government and private sector representatives—has worked diligently to put together a program of activities that showcases St. Maarten and delights all of the attendees. They have gone above and beyond to facilitate the much-anticipated high turnout and make the 2014 FCCA Conference & Trade Show a memorable one. At the end, it will be

the “conference to remember,” mimicking the branding quote used by Port St. Maarten, the “Port to Remember.”

holders to further offer new and exciting homegrown tours and experiences based on St. Maarten’s cultural heritage.

A grand St. Maarten welcome was planned to greet attendees at the Princess Juliana International Airport and prelude the numerous activities to showcase the destination’s enhanced guest experience and ‘WOW’ factor, which have been the focus of various FCCA workshops with cruise executives. In fact, Port St. Maarten established a clear strategy for this and developed a company, ‘St. Maarten Harbour Seashore Development,’ to promote and facilitate this very important factor of cruise passengers’ guest experience (shore excursions were the number one expenditure in the study St. Maarten participated in, Business Research & Economic Advisors’ [BREA] “Economic Contribution of Cruise Tourism to the Destination Economies”). Plus, the destination is working with local stake-

Lessons were also applied from the destination’s first time hosting the event. Indeed, this is the destination’s second time hosting the FCCA Conference, and much has changed since St. Maarten hosted it a decade ago. The destination is now known as a culinary and entertainment capital of the Caribbean—another source of enjoyment for Conference attendees. Considerable investment is being made to develop the Down Street Cruise Heritage Square. The project includes construction six cabanas to be used for a bar/restaurant; the selling of arts and crafts, as well as other tourist-related goods; toilet/bathroom facilities; lockers; taxi and vehicle parking; and a water fountain. The new square—strategically located next to the Walter Plantz Tender Jetty,

which connects the boardwalk/beach promenade, Down Street and Front Street—will also focus on entertainment, with a stage, speakers and ‘plug and play’ feature for local musicians, artists and bands. The project is expected to be completed in time for the 2014/2015 cruise season. The plans for the Down Street Cruise Heritage Development go back to 2008, when the Walter Plantz Tender Jetty materialized. The focus of the Down Street project is about culture and heritage. Each cabana will be named after one of the country’s beaches, and cultural and heritage organizations will have the opportunity to showcase their history and customs to visitors. Our Port, Port St. Maarten: A World-Leading Cruise Destination Those visiting St. Maarten for the first time will enjoy what the country has to offer. Here are some key developments that have transformed the port and country into a world-leading cruise destination. Over the past decade, the St. Maarten Harbour Group of Companies (SHGC) has invested more than US$100 million into infrastructure and equipment, and the focus for the future is on investing in personnel and processes to continue to improve efficiency. During the same timeframe, the Group has transformed into a more commercially-orientated operation, including a refinancing package 26

of US$150 million by the Central Bank of Curaçao and St. Maarten. Additionally, the Simpson Bay Causeway was a major investment recently completed, and smaller investments, such as the Caribbean’s first crew lounge, were also made. The port facilities and infrastructure developed during the past 50 years have much to do with the island’s cruise sector growth. In 1980, the destination only received 105,000 cruise passengers for the entire year. This grew to 564,251 in 1995 and to 1,055,040 in 2002, the year before hosting its first FCCA Conference. Passenger and ship calls then surged again, as evidenced as Port St. Maarten receiving 1,785,670 passengers and 631 vessels last year. This cruise sector success is vital to the country’s economy. During the 2011/2012 cruise year (May 2011 – April 2012), St. Maarten generated $356.2 million in passenger and crew expenditures—ranking second of the 21 destinations participating in the aforementioned BREA study—and 8,123 jobs with a wage income of US$160 million. The year 2014 is a special year for Port St. Maarten and the destination to continue building on its cruise sector accomplishments. Besides marking 50 years in the cruise industry, St. Maarten’s role in hosting the 21st annual Florida-Caribbean Conference & Trade Show will cement its status as a world-class cruise destination.

experience like nowhere else.

Atlantis holds a lifetime of spectacular memories. At Dolphin Cay get up close with playful dolphins and friendly sea lions. Aquaventure is one of the largest and most thrilling water parks in the world. And continue the rush at Atlantis Casino.

Learn more about our programs on our cruise partners’ websites: Carnival Cruise Lines, Disney Cruise Lines, MSC Cruise Lines, Norwegian Cruise Lines or Royal Caribbean International. To begin oﬀering Atlantis Excursions through your cruise line, please contact PID-discoveratlantisoperations@atlantisparadise.com. Atlantis. There’s no such thing as too much amazing.

FCCA Silent Cruise Auction All Conference attendees are invited to participate in the Silent Auction. The FCCA Member Lines have graciously donated the following cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of the Conference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the opportunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auction will benefit the FCCA Foundation. Carnival Cruise Lines 7-Day Cruise for two on the most popular cruise line in the world. Imagine a tropical paradise at your fingertips complete with sun-drenched cays, endless beaches, and historical landmarks to behold. Because you're sailing onboard the Fun Ship, you'll have a blast getting there – enjoy onboard fun, games, activities, and fantastic entertainment. Enjoy gigantic waterslides, towering amphitheaters, and a breadth of new activities that will occupy your imagination for years after your voyage. 7-Day Cruise for two in an ocean view stateroom. Choose from various vessels and ports of calls, some exclusions apply. Valid Dates: through – October 10, 2015 Estimated Value - $ 1,500.00 Celebrity Cruises 7-Day Caribbean Cruise for two. Celebrity Cruises offers an upscale yet casual cruise atmosphere where you will indulge in fantastic food, fun excursions, and outstanding service. Celebrity cruises will delight from the moment you step on deck with activities for the entire family. Explore an immaculately-decorated vessel that never fails to impress. While you're at sea, treat yourself to the exquisite dining opportunities that have made Celebrity so well renowned. Take a culinary journey at the Qsine and sample creations by master chef James Beard. 7-Day Caribbean Cruise for Two (space available) Choose from various vessels sailing from Ft. Lauderdale, Miami or San Juan Valid Dates: through – September 2015 Estimated Value - $ 1,800.00

Disney Cruise Line 4-Night Bahamas Cruise for two in a deluxe ocean view stateroom with verandah. There's magic aboard a Disney cruise ship – a feeling that you simply can't experience anywhere else. Enjoy impeccable service, explore gorgeously-constructed decks and decorations that bring to life the movies and history of Walt Disney. From the moment you step onboard, know that you're in for a remarkable Disney adventure. Watch as characters from the movies spring to life to meet and mingle with the children in your family and perhaps even join your family on off-ship excursions! 4- Night Bahamas Cruise for two in a deluxe ocean view stateroom with verandah - Aboard the Disney Dream sailing from Port Canaveral. Choose from select dates Valid through October 1, 2015 Estimated value - $ 1,800.00 MSC Cruises (USA) Inc. 7-Night Caribbean Cruise for two in a balcony stateroom. A cruise is so much more than destinations to visit: it's the onboard style and service that define your experience and make a journey unforgettable. MSC Cruises is a world-famous leader that specializes in true hospitality. Enjoy warm, friendly service, an international crew to charm and impress, and a staff of entertainers to make you smile and dazzle you with outstanding talent. MSC cruises feature a new level of stateroom comfort with attentive hosts, plush blankets, beautiful decorations, and delightfully-appointed common rooms. 7-Night Caribbean Cruise for two in a balcony stateroom aboard the MSC Divina sailing from Ft. Lauderdale Valid Dates: (Seasonal Dates) October 2014 – October 2015 Estimated value $ 1,800.00

FCCA Silent Cruise Auction Norwegian Cruise Line 7-Day Caribbean Cruise for two in an ocean view stateroom. If there were a word to encapsulate your entire Norwegian Cruise Line experience, it would be this: Freedom. Enjoy the freedom to dine when and where you choose, freedom to wear the clothes that make you feel most comfortable and freedom to take advantage of everyday adventures and more fun than you've ever experienced before. Challenge one another on a Wii gigantic, two-story Nintendo screen. Shoot down fantastically wet and wild waterslides that soar above deck. And take your family out for even more fun at the lanes at an onboard bowling alley. 7-Day Caribbean Cruise for two in an ocean view stateroom. Choose from various ships and itineraries sailing from Miami. Valid Dates: October 2014 – October 1, 2015 Estimated Value - $ 2,000.00 Princess Cruises 7-Day Caribbean Cruise for two in an outside stateroom on one of the five star fleet of Princess Cruises. There's cruising, and then there's cruising with Princess Cruises. For those unwilling to compromise style and service, for passengers who are prepared to indulge in comfort and an exceptional experience from dock to port, Princess Cruises will never disappoint. Enjoy your time aboard with luxurious spa treatments, relaxing hot tubs, and fantastic exercise amenities such as modern equipment and a jogging track. You'll love evenings on deck thanks to

the Princess' Movies Under the Stars® – a sensational way to take in a cinematic show with theater-quality sound while you munch popcorn. And yes, blankets are included. 7-Day Caribbean Cruise for two in an outside stateroom. Select from various vessels and dates sailing from select ports of call. Valid Dates: October 10, 2014 – October 10, 2015 Estimated Value - $ 1,800.00 Royal Caribbean International 7-Night Caribbean Cruise for two onboard one of the many world class Royal Caribbean ships. Excitement first and foremost. Blue skies, thrilling excursions and more to do at sea. Royal Caribbean puts you at the center of the action with incredible onboard activities and cruise voyages that span the world. From the moment you wake up to the time you fall asleep in your spacious, comfortablyappointed stateroom, you're in for a boatload of fun. Enjoy thrilling Broadway-style shows and nightlife. Dine casually or dine elegantly. You're in control, and you can plan your incredible Royal Caribbean vacation exactly the way you want it. 7-Night Caribbean Cruise for two (space available). Select from various vessels and ports of call. Valid Dates: through – September 2015 Estimated Value - $ 2,000.00

Bids can be placed at the FCCA conference registration desk. Don’t forget to check your bid throughout the day to see if you are the highest bidder. Bidding closes at 11:00am on Thursday, October 9. Note: Winners are responsible for port fees, taxes and gratuities. Certificates not valid on ships in their inaugural year. All proceeds benefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to benefit humanitarian causes in the Caribbean & Latin American Region. The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for this silent auction. Winners will be notified the day of the event if the bidding exceeded the amount needed to verify the auction as “valid” and the FCCA reserves the right to suspend any auction without notice, without any claims or prejudice. By bidding you automatically adhere to these rules and can make no claims against the FCCA or its Member Lines. All auctions are final, and payment must be made within 15 days.

HOUSTON: WHERE YOUR JOURNEY BEGINSâ&#x20AC;Ś Embark on your next Caribbean cruise from a World Class City where there is no shortage of things to do, places to go or events to experience. Whether dining at one of our fine restaurants, shopping at unique stores, visiting the NASA Space Center or enjoying the attractions at the Kemah Boardwalk and the Bay Area, you will find Houston outstanding in culture, ambience, sophistication, and non-stop entertainment all year round. The Bayport Cruise Terminal, located in the city of Pasadena, Texas, just 30 minutes from downtown Houston, offers a one-of-a-kind experience with efficient and exceptional services including a stress-free embarkation process and easy access to two airports â&#x20AC;&#x201D; George Bush Intercontinental (IAH) and William P. Hobby (HOU). Visit portofhouston.com/cruise for information on the cruise services and visitbayareahouston.com and visithouston.com for information on the region and local attractions.

P Port ort of Houst Houston on A Authority uthority Texas Bayport Bayport C Cruise ruise Terminal Terminal | Pasadena, Pasadena, Te T exas

FCCA Trade Show Floor Plan

FCCA Trade Show Hours: Tuesday: 2:30pm – 6:30pm Wednesday: 9:00am – 12:00pm; 1:00pm – 4:00pm Thursday: 8:30am – 2:00pm

FCCA Trade Show Exhibitors PAVILLIONS

INFLOT WORLDWIDE INC. . . . . . . . . . . . . . . . . . . .18

DOMINICAN REPUBLIC . . . . . . . . . . . . . . . . . . . .1 - A

ISLAND REPS N.V. . . . . . . . . . . . . . . . . . . . . . . . . .19

ST. MAARTEN . . . . . . . . . . . . . . . . . . . . . . . . . .HOST

RESTAURANTWARE . . . . . . . . . . . . . . . . . . . . . . . .20

PUERTO RICO . . . . . . . . . . . . . . . . . . . . . . . . . . .2 - A

PPI GROUP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

USVI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 - C

ANGUILLA TOURIST BOARD . . . . . . . . . . . . . . . . . .22

COLOMBIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 - C

UBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23, 24

MEXICO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 - A

EVENSTAR . . . . . . . . . . . . . . . . . . . . . . . . . . . .25, 26

TRINIDAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 - B

RODMAN MARKETING GURU . . . . . . . . . . . . . . . .27

ST. MAARTEN STAKEHOLDERS . . . . . . . . . . . . . .2 - C

THE PORT AUTHORITY OF JAMAICA . . . . . . . . . . . .28

AON/AIG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 - D

ST. VINCENT & THE GRENADINES . . . . . . . . . . . . . .29 SINT MAARTEN GUAVABERRY COMPANY NV . . . .30

BOOTHS GUADELOUPE ISLANDS TOURISM BOARD . . . . . . .31 INTERNATIONAL CRUISE & FERRY REVIEW . . . . . . . .1 SAINT LUCIA TOURIST BOARD . . . . . . . . . . . . . . . .32 BEA ARCHITECTS, INC. . . . . . . . . . . . . . . . . . . . . . . .2 MARTINIQUE TOURISM AUTHORITY . . . . . . . . . . . .33 BRITISH VIRGIN ISLANDS PORTS AUTHORITY . . . .3, 4 ASCOLIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 ANTIGUA & BARBUDA TOURISM AUTHORITY . . . . . .5 WHISPER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 GUATEMALA TOURISM BOARD . . . . . . . . . .6, 7, 8, 9 BELIZE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 DISCOVER DOMINICA TOURISM AUTHORITY . . . . .10 CURACAO . . . . . . . . . . . . . . . . . . . . . . . . .37, 38, 39 BARBADOS TOURISM MARKETING INC . . . . . . . . .11 SINT MAARTEN RECYCLING . . . . . . . . . . . . . . . . . .40 GRENADA TOURISM AUTHORITY . . . . . . . . . . . . . .12 OPEN#121 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 COOL PRODUCTS & HOT IDEAS INC. . . . . . . . . . . .13 SINT MAARTEN MARRY-ME . . . . . . . . . . . . . . . . . .42 HONDURAS TOURISM BOARD . . . . . . . . . .14, 15, 16 WATER UFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 CRUISE BUSINESS REVIEW . . . . . . . . . . . . . . . . . . .17 AQUILA CRUISE EXCELLENCE . . . . . . . . . . . . . . . .44

CRUISE NEW ORLEANS A JOURNEY & A DESTINATION

It’s no secret that New Orleans is one of America’s most vibrant and exciting cities. And if you’re planning a cruise, keep us in mind. Carnival, Norwegian and Royal Caribbean Cruise Lines sail weekly to destinations in the Eastern and Western Caribbean and Bahamas. But most passengers sailing from New Orleans enjoy two vacations in one by staying in the Big Easy before or after their cruise. • Aquarium of the Americas • 1,000+ 5-star restaurants • Historic French Quarter • Audubon Zoo • Swamp tours • World War II Museum • Antebellum plantation homes • World-class shopping and art • Steamboat excursions

Cruise New Orleans and Enjoy 2 V Vacations acations In 1

| portno.com

FCCA Essay Contest Winner WHY IS IT IMPORTANT THAT THE CRUISE SHIPS COME TO MY DESTINATION? The sun, sea and sand attract many tourists, especially from the cold regions, to enjoy a stay in the exotic, warm Caribbean. Tourism, which includes those amazing floating “cities” called cruise ship, are very beneficial to my country, Jamaica. Some of these benefits are: providing foreign exchange for the country, providing employment for Jamaicans both on the ships and on-land and facilitating cultural and educational exchanges between Jamaicans and our foreign visitors. It has even resulted in the development of a town!

Gabrielle Pratt 12 years old, St. Andrew Preparatory School Jamaica

Foreign exchange earning from passenger spending is thought of as the greatest benefit of cruise tourism to Jamaica. It is estimated that each cruise passenger spends approximately U.S. $ 75,000 to U.S $100.00 per day and with Jamaica welcoming over 1.3 million cruise ship passengers in 2012, we can see that this adds up to a significant amount. This money is needed by the country to pay for its imported items such as fuel and food.

The second benefit of cruise shipping is that it provided many jobs for Jamaicans. My countrymen are employed as chefs, waiters and waitresses, ship captains and engineers on the ships. The industry also creates jobs onshore, in transportation and duty-free shops and malls. It also creates opportunity for local artists, as tourist generally enjoy buying our unique paintings, sculptures and pottery to place in their homes, as a token of their trip or as gifts for family and friends. The arrival of cruise ships to a port can lead to the development of towns and cities. One only has looked at the town of Falmouth, in Jamaica, to see an example of this. Over the past few years, the town has seen the improvements of its roadways and an increase in the number of local businesses it being selected as a port of call by the major cruise line.

In conclusion, it is amazing that an industry that started almost 200 years ago is still important to my country. It is my hope that it will continue to be so far another 200 years. Junior Division Finalists: 2nd Place – Caniqua Elliott, St. Kitts Seventh Day Adventist, St. Kitts 3rd Place – Karlton Holligan, St. Luke’s-Brighton Primary School, Barbados

JUNIOR DIVISION

Another benefit of cruise shipping is that it allows many persons to be exposed to our colourful cultures. Tourists always enjoy sampling the way of life of Jamaicans. They enjoy hearing the Jamaican patois, listening to the soothing music of the world’s most famous reggae singer “Bob Marley” and eating our delicious foods such as our spicy jerk pork and our flavourful ackee and salt fish. They also get to see first-hand, the meaning of our motto “Out of Many One People!” It is not hard to imagine persons wanting to come and live, work, retire or invest in Jamaica based on what they learn of the country from their visit as a cruise ship passenger. In return, many ordinary Jamaicans who come in contact with the cruise passenger get an opportunity to learn about the life outside of Jamaica, hence it also provides an educational opportunity for them.

FCCA Essay Contest Winner WHY IS IT IMPORTANT THAT THE CRUISE SHIPS COME TO MY DESTINATION? Why are cruise ships important to my beautiful Virgin Islands? My country and the cruise ship passengers benefit when cruise ships visit. The government collects a tax from the cruise ships for every cruise ship passenger who comes to the Virgin Islands. The cruise ship passengers do not only contribute money through paying tax, they also spend money when they step on land at the many different places. This adds significant amount of income to the Virgin Islands every year. The tourists from the cruise ships build one of the main pillars of the Virgin Islands’ economy, Tourism. The cruise ships coming to my country increase employment opportunities for the people who live on the island. Jobs are Leigha Burke created when tourists pay for taxis, buy items, rent cars, scooters and bikes. 14 years old, Elmore Stoutt High School Taxi drivers, boat captains, souvenir shops, car rental agencies, bike and British Virgin Islands scooter rentals all benefit when cruise passengers spend their money on land. Some tourists take tours on land or on sea. Cars, scooters and bikes are used by the cruise passengers to explore the islands themselves. The cruise ship passengers shop at the many different stores. They buy clothes, souvenirs, local food, items, drinks and more. The cruise ship passengers also benefit from the cruise visits. They get to see many things that they have not been able to see before and learn new information. They experience different cultures when they travel to the various ports; however, the Virgin Islands has a unique mixture of cultures. When cruise ships visit the Virgin Islands, the passengers do not just visit one island, they automatically get to visit many islands at once. Cruise passengers can experience the music and well-known friendliness of Virgin Islanders, while sampling tasty dishes from the Caribbean, Asia or even America.

The Sage Mountain National Park on Tortola. With the many activities and sites to see, cruise passengers would surely return and bring their families for an overnight stay. Cruise ships are important to my destination. They impact the Virgin Islands economically and we impact their lives. While they spend money we offer them activities, sites and ocean views that they will never forget. I look back and wonder, who could disagree when I say that the Virgin Islands needs cruise ships and cruise ships need the Virgin Islands? Senior Division Finalists: 2nd Place – St. Vincent Grammar School, St. Vincent and the Grenadines 3rd Place – Marie-Ange Nadege Emanuel, Convent High School, Dominca

SENIOR DIVISION

They interact with the different sites around the Virgin Islands. They get to learn about my country’s culture and its history. They could take a swim at Cane Garden Bay or The Baths or just sun bathe on the warm, white sand. Cruise passengers who live in cold countries always enjoy the warm sunshine and the flow of breeze from the trade winds. The cruise ship passengers take tours on land and on sea. They can choose to visit the different islands of the Virgin Islands like Virgin Gorda, Jost Van Dyke or remain on Tortola. They are able to experience the wonderful attractions on the islands like The Copper Mine on Virgin Gorda, the Bubbly Pool and White Bay on Jost Van Dyke and

Speak with a drinks & beverage fashion consultant at (800) 851-9273 or Order Direct at Restaurantware.com

miamidade.gov/portmiami

Sequence of Events MONDAY ~ October 6 7:00 AM - 8:00 AM 8:00 AM - 12:00 PM 9:00 AM - 12:00 PM 12:00 PM - 2:00 PM 1:00 PM - 9:00 PM 2:00 PM - 7:00 PM 5:00 PM - 7:00 PM 8:00 PM - 10:00 PM TUESDAY ~ October 7 7:00 AM - 8:00 AM 8:00 AM - 12:00 PM 9:00 AM - 12:00 PM 9:00 AM - 12:00 PM 12:00 PM 1:30 PM 2:30 PM 2:45 PM 3:00 PM 4:30 PM -

2:30 PM 2:30 PM 4:30 PM 6:00 PM 6:00 PM

Breakfast (Conference Hotels) Trade Show, Exhibitor Move-in (A 1) Conference & Trade Show Registration (A 2) Lunch (C 6) Trade Show, Exhibitor Move-in (A 1) Conference & Trade Show Registration (A 2) One-on-One Meetings - (D 10, 11, 13, 14, 15 16) Cruise Executives & Platinum Members ONLY Hospitality Reception - Westin Hotel Beach Front-White Party

Breakfast (Conference Hotels) Trade Show, Exhibitor Move-in (A 1) Conference & Trade Show Registration (A 2) One-on-One Meetings - (D 10, 11, 13, 14, 15 16) Cruise Executives & Delegates ONLY Lunch (C 6) Cruise Executive Trade Show Preview - Cruise Executives & Exhibitors ONLY (A 1) Trade Show Opening Ceremony (Ribbon Cutting) (A 1) Cocktail Reception @ Trade Show (A 1) Conference & Trade Show Registration (A 2) Workshop (B 5) - Overcoming Challenges â&#x20AC;&#x201C; Learn from Mexico Moderated by: Michele M. Paige, President, FCCA Speakers: Kevin Sheehan, CEO, & President, Norwegian Cruise Line Gerry Cahill, President & CEO, Carnival Cruise Lines Claudia Ruiz Massieu Salina, Secretary of Tourism, Mexico Roberto Borge, Governor of Quintana Roo, Mexico Mario Lopez Valdez, Governor of Sinaloa, Mexico Freddy Marrufo, Mayor of Cozumel, Mexico

7:00 PM - 8:00 PM 8:00 PM - 11:00 PM

Conference Opening Ceremony - (C 6) Welcome Party - Port St. Maarten

Sequence of Events WEDNESDAY ~ October 8 7:00 AM - 8:00 AM Breakfast (Conference Hotels) 8:00 AM - 11:00 AM Conference & Trade Show Registration (A 2) 9:00 AM - 10:00 AM CEO Roundtable (C 6) Moderated by: Michele M. Paige, President, FCCA Speakers: Gerry Cahill, President & CEO, Carnival Cruise Lines Kevin Sheehan, CEO, & President, Norwegian Cruise Line Adam Goldstein, President & COO, Royal Caribbean Cruises Ltd.

9:00 AM - 12:00 PM 9:30 AM - 10:30 AM 10:00 AM -10:30 AM 10:30 AM - 12:00 PM 10:30 AM - 12:00 PM 12:00 PM 1:00 PM 1:00 PM 1:30 PM 2:00 PM -

2:00 PM 4:00 PM 2:00 PM 2:30 PM 3:30 PM

Trade Show (A 1) Coffee Break @ Trade Show (A 1) CEO/Presidents & Minister Reception (B 5) CEO/Presidents & Minister Meeting (B 5) One-on-One Meetings - (D 10, 11, 13, 14, 15 16) Cruise Executives & Delegates ONLY Lunch (C 6) Trade Show (A 1) Coffee Break @ Trade Show (A 1) Coffee Break @ Workshop (B 5) Workshop (B 5) - Blueprint for Sustaining Success Moderated by Mico Cascais, Vice President, Tour Operations, Carnival Cruise Lines Speakers: Ellen Lynch, Director, Shore Excursions, Holland America Line and Seabourn Albino Di Lorenzo, Vice President, Cruise Operations, MSC Cruises (USA) Inc. Joanne Salzedo, Director Shore Excursion Product Development, Norwegian Cruise Line Lisa Jensen, Manager, Caribbean, Atlantic & Mexico Shore Operations, Princess Cruises Helen Panagos, Director, Global Product Development, Royal Caribbean Cruises Ltd. Dennis Campbell, President, Ambassatours Grayline/Big Pink Sightseeing Gareth Price, Commercial Director, Vallarta Adventures

2:00 PM 4:00 PM -

4:00 PM 5:30 PM

6:00 PM - 7:00 PM 7:30 PM - 8:30 PM 7:30 PM - 11:00 PM

Late Registration (A 2) One-on-One Meetings - (D 10, 11, 13, 14, 15 16) Cruise Executives & Delegates ONLY Exclusive Cocktail Reception (A 1) - Cruise Executives & Platinum Members ONLY FCCA Table Top Tennis Challenge Presented by Martinique Tourism Authority, Hosted by Adam Goldstein (A 1) Extravaganza Night @ Trade Show (A 1 & C 6)

THURSDAY ~ October 9 7:00 AM - 8:00 AM Breakfast (Conference Hotels) 8:30 AM - 2:00 PM Trade Show (A 1) 9:00 AM - 11:00 AM One-on-One Meetings - (D 10, 11, 13, 14, 15 16) Cruise Executives & Delegates ONLY 48

Sequence of Events THURSDAY ~ October 9 10:00 AM - 11:00 AM Coffee Break @ Trade Show (A 1) 12:00 PM - 2:00 PM Lunch (C 6) 12:00 PM - 2:00 PM Exclusive Platinum Member Luncheon - Sonesta Great Bay Resort Cruise Executives & Platinum Members ONLY 2:30 PM - 4:00 PM Workshop (B 5) - Port Development Moderated by Russell Daya, Director Global Port Operations & Developments, Itinerary Planning, Disney Cruise Line Speakers: Carlos Torres De Navarra, Vice President, Commercial Port Operations, Carnival Cruise Lines Steve Riester, Vice President, Planning and Analysis, Norwegian Cruise Line Miguel Reyna, Director, Port Business Development & Asset Management, Royal Caribbean Cruises Ltd. Mark Mingo, CEO, St. Maarten Harbour Group of Companies Hon. Karine Roy-Camille, Tourism Commissioner, Martinique Tourism Authority

2:30 PM - 7:00 PM 4:30 PM - 6:00 PM 8:00 PM - 11:00 PM FRIDAY ~ October 10 9:00 AM - 2:00 PM 9:00 AM - 6:00 PM

Trade Show, Exhibitor Tear-down (A 1) One-on-One Meetings - (D 10, 11, 13, 14, 15 16) Cruise Executives & Platinum Members ONLY Conference Closing Party - Le Galion Beach, French St. Martin

Complimentary Tours Platinum Member & Cruise Executive Exclusive Tour - Cruise Executives, FCCA Platinum Members ONLY

PLEASE NOTE TRANSPORTATION: Complimentary transportation will be provided to and from official conference hotels and events. You must wear your Conference badge to utilize these services. BADGES: All conference participants are asked to wear their badges at all times during the FCCA Conference. Badges will be required for admission to all social functions, business sessions and to utilize complimentary transportation services. Only conference DELEGATES will be admitted to the business sessions (workshops and one-on-one meetings). DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (Sport Jackets are optional for the opening ceremony) Evening functions are as follows: • Monday evening dinner is elegantly casual • Tuesday evening for the welcome party is elegantly casual • Wednesday evening for the extravaganza night is elegantly casual • Thursday evening for the closing party is elegantly casual BREAKFAST: Complimentary breakfast will be available to registered conference attendees at official listed conference hotels only.

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www.portstmaarten.com

S T. MAA RTEN N 째1 P ORT IN THE CA RIBBEA N

GROUP OF COM-

37 PRISTINE BEA CHES, 30 0+ GOURMET RESTA URA NTS MORE THA N 50 TOURS A ND EX CURSIONS. THE DUTY FREE SHO PP IN G MECCA OF THE CA RIBBEA N - P HILI P SBUR G .