TABL E OF CO NT ENTS Message from the FCCA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Welcome Message. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Cruise Executives in Attendance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Conference Workshops • Thursday, June 2nd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 • Friday, June 3rd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Spotlight on Puerto Rico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Summit Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Scan to view digital program
Florida-Caribbean Cruise Association
10390 USA Today Way, Miramar, Florida 33025 Phone: (954) 441-8881 • Fax: (954) 441-3171 E-mail: info@f-cca.com • Website: www.f-cca.com Qualifications of Delegate/Attendee FCCA, in its sole discretion, determines whether a prospective Delegate/Attendee is eligible to participate in the event. Eligibility is generally limited to persons or firms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants who have not previously exhibited at/attended the event may be required to submit a description of the nature of their business. The FCCA reserves the right to exclude or remove any person/company whose presence or behavior is undesirable and/or potentially unlawful, harmful, disrespectful and/or causing a nuisance to other Delegates/Attendees, and the FCCA may exercise such right at its absolute discretion, notwithstanding that any such person is the employee, agent, permitted contractor of or in any way associated to the Delegate/Attendee. Detailed terms and conditions are available at www.f-cca.com. Upon purchasing a ticket for this event, I understand that I am attending the event entirely at my own risk and take full responsibility for my own health and safety during the event. I pledge to follow all protocols and guidelines to mitigate any possibility of infecting others or becoming infected. The Florida-Caribbean Cruise Association is in no way liable for any present or future COVID-19 infection incurred at any time by any person, in attendance or not in attendance during or after this event.
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THE U.S. VIRGIN ISLANDS
Welcomes You.
Stop at any of our ports for white sand beaches, turquoise waters and picturesque towns with shopping and attractions that offer all the island experiences your passengers are looking for.
This, my friend, is the American Caribbean!
visitUSVI.com
visitUSVI.com
ST. CROIX
ST. THOMAS
ST. JOHN
M ESSAGE F ROM T H E FCCA
Michele M. Paige
CEO, Florida-Caribbean Cruise Association
Micky Arison
Chairman, Carnival Corporation & PLC Chairman, FCCA
On behalf of Florida-Caribbean Cruise Association and our Member Lines, I welcome you to the FCCA Caribbean Cruise Summit in beautiful San Juan, Puerto Rico. This event is poised to be pivotal in helping attendees foster relationships and understanding to improve their cruise tourism business, which is now more important than ever while cruise lines and destinations continue to sail full steam ahead to recovery following the tumultuous seas due to COVID-19. Of course, this return has been due to the increased communication and joint work between the cruise lines, destinations and stakeholders – many of which are here now to keep moving forward and building back better together through this event’s opportunities to interact with and learn from those who can propel business. From business sessions including one-on-one meetings and workshops to networking opportunities during social functions, the event will put attendees in direct contact with cruise executives that decide where ships call, what sells on board and how to invest in destination products and infrastructure. Better yet, these executives will be on hand specifically to help attendees do more business with the cruise industry by addressing specific issues regarding the Caribbean, Central and South America, and Mexico, along with discussing facets of cruise tourism business like tours and infrastructure while forming invaluable business partnerships. Plus, Puerto Rico is ready to enchant you with its hospitality, culture, authentic offerings, and some of what guests see and do in this sensational destination that already hosts a strong cruise tourism product, but also has numerous projects on the agenda to increase its cruise calls and homeporting. I encourage all to take full advantage of the opportunities available, as they are geared to accomplish what we have seen is crucial – joining cruise executives, destinations and stakeholders to improve mutual understanding and success – while also having some good, old-fashioned fun with people perhaps only seen on a Zoom screen. 3
WELCOME MESSAGE
Welcome to Puerto Rico! The Government of Puerto Rico is proud to host the FCCA Caribbean Cruise Summit and look forward to welcoming all participants to our beautiful Island. The Puerto Rico Tourism Company is working to place the tourism industry at the forefront of our Island’s economic development and this year’s Florida Caribbean Cruise Association’s event in San Juan, Puerto Rico, is part of its strategic plan to achieve this goal. Puerto Rico is delighted to welcome this convention amid the renaissance of the global cruise industry sector, making it an even more noteworthy and significant event. This conference is also the perfect occasion to strengthen partnerships and create new alliances in our undertaking to bring new ships and more passengers to all Caribbean ports. One word defines the Puerto Rico experience: Diversity. The Island is home to world-class tourist attractions and picturesque settings, providing the ideal getaway for travelers seeking a unique and memorable cruise experience. An amazing variety of locations and activities that range from a nature/adventure lover’s paradise with rainforests, cavern systems, extreme sports, and over 250 miles of beaches made for all types of watersports, to ultra-trendy nightlife hotspots, the latest trends in international cuisine, and luxury shopping locales await those who visit our shores. During your stay I invite you to take some time to enjoy the warmth and renowned hospitality of the Puerto Rican people, experience our cultural heritage, and explore amazing and unforgettable locations all over the Island. I am certain that once the FCCA Caribbean Cruise Summit is over, we will soon welcome you back to enjoy a wonderful vacation in our island.
Cordially,
Carlos Mercado Santiago Executive Director Puerto Rico Tourism Company 5
C R UISE EXECUTIVE LISTING AZAMARA Carol Cabezas, President Gina Dunnett, Director, Land Product Development Michael Pawlus, Director, Strategic Itinerary & Destination Plan CARNIVAL CORPORATION & PLC Charlene Drakes, Manager, Stakeholder Engagements - Caribbean Region Marie McKenzie, Vice President, Global Ports & Caribbean Government Relations Jesus Mendez Rodriguez, Regional Port Operations Director CARNIVAL CRUISE LINE Carlos Estrada, Director, Commercial Homeport Operations Leon Sutcliffe, Director, Port Operations Luis Terife, Vice President, Shore Excursions, Photo & Connectivity CELEBRITY CRUISES Geoffrey Burleton, Director, Shore Excursions Althea Palmer Ryan, Sr. Manager - Celebrity Destination Team DISNEY CRUISE LINE Michelle Moraga, Regional Port Adventures Manager HOLLAND AMERICA GROUP Donna Barnett, Manager, Port Operations Mike Bush, Manager, Destination Services Chris Martin, Director, Port Operations MSC CRUISES USA Richard Sasso, Chairman Albino Di Lorenzo, Sr. Vice President, Port Operations & Government Relations NORWEGIAN CRUISE LINE HOLDINGS, LTD. Harry Sommer, President & CEO, Norwegian Cruise Line Alicia Cuervo, Vice President, Onshore Design Development & Construction Juan Kuryla, Sr. Vice President, Port Development & Construction Management Frank Medina, Vice President, Latin America & Caribbean Jose Negron, Vice President, Private Island Operations Luis Ruiz, Sr. Director, Port Operations Roy Schultheis, Director, Government Relations
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WELCOME TO PORT ST. MAARTEN WE AWAIT YOUR ARRIVAL. #CRUISESXMSTYLE
GREAT TOURS, SHOPPING, BEACHES AND RESTAURANTS WWW.PORTSTMAARTEN.COM @PortStMaarten
PortOfStMaarten
C R UI SE EXECUTIVE LISTING ROYAL CARIBBEAN GROUP Brian Attree, Sr. Manager, Worldwide Port Operations Marlene Barzana, Account Manager, Shore Excursions Russell Benford, Vice President, Government Relations - Americas Preston Carnahan, Director, Destination Development Joshua Carroll, Vice President, Destination Development Channa Chuck, Commodity Manager, Produce & Dairy Melissa De La Cruz, Account Manager, Shore Excursions Karen J. Guerrero, Director, Destination Strategy & Development Jayne Halcomb, Director, Caribbean & Americas Destination Development Kaitlyn Joffe, Manager, Deployment & Destination Strategy Vina Jumpp, Associate Vice President, Global Hotel, F&B Nikki Lavene, Lead, Destination Intelligence Jaime Lopez-Diaz, Director, Business Development & Land Acquisition Wendy McDonald, Associate Vice President, Government Relations Cesar Menendez, Manager, Revenue Management Andre Pousada, Associate Vice President, Government Relations Vivian Ramsey Coelho, Senior Executive Assistant Jonathan Ruiz, Director, Construction Destination Development SILVERSEA CRUISES Giancarlo Di Giovanni, Manager, Destination Experiences SEADREAM YACHT CLUB Emilio Freeman, Vice President, Itineraries & Destinations VIRGIN VOYAGES Tom McAlpin, President & CEO Joanna Shultz, Analyst, Destination Operations Juan Trescastro, Vice President, Itinerary Planning, Destinations & Government Relations
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One steady goal. An ocean of opportunities. The Florida-Caribbean Cruise Association (FCCA) is pleased to announce our newest partnership. ExcursionInsurance.com has been appointed the new administrator of the FCCA Global Tour Operator Insurance Program. As the leading tour operator insurance brokerage and risk management provider, ExcursionInsurance.com shares our vision, our values and our passion for the cruise industry. Working together, we can enhance the destination experience—and broaden horizons for all of our members.
To learn more about how this partnership can benefit you, contact our experts today. Ken Furlow Global Development Officer M: 786.351.3408 ken@excursioninsurance.com
JUNE 2 Thursday, June 2 10:15am – 11:15am
Top of the Lines Showcase Location: Ballroom B Cruise Line Presidents, CEOs and Chairmen will discuss some of the opportunities that arose from the COVID-19 crisis – including homeporting, longer stays, increased capacity, summer cruising, multi-port calls, enhanced focus on employment and sourcing, as well as improved communications in the Caribbean, Central and South America, and Mexico – along with detailing how this could lead to a brighter future in the regions and for the industry. Moderators: • Michele M. Paige, CEO, Florida-Caribbean Cruise Association • Adam Ceserano, President, Florida-Caribbean Cruise Association Speakers: • Carol Cabezas, President, Azamara • Tom McAlpin, President & CEO, Virgin Voyages • Richard Sasso, Chairman, MSC Cruises USA • Harry Sommer, President & CEO, Norwegian Cruise Line
WORKSHOP 11
JUNE 3 Friday, June 3 9:00am – 10:30am
Creating a Successful Cruise Destination For Now and the Future Location: Ballroom B Hear from the experts in the industry on how to create a successful cruise destination. Key elements will include creating an amazing destination experience with “ “wow” factor tours to excite and drive demand to your country. This workshop is important for all key stakeholders as they learn from the best Moderator: Russell Benford, Vice President, Government Relations, Americas, Royal Caribbean Group FCCA Operations Committee Chairman Speakers: • Geoff Burleton, Director, Shore Excursions, Operations & Development, Celebrity Cruises • Gina Dunnett, Director, Land Product Development, Azamara • Emilio Freeman, Vice President, Itineraries & Destinations, SeaDream Yacht Club • Albino Di Lorenzo, Sr. Vice President, Port Operations & Government Relations, MSC Cruises USA Inc. • Marie McKenzie, Vice President, Global Ports & Caribbean Government Relations, Carnival Corporation
WORKSHOP 13
New Pier: 2 Mega ships
New
Terminal building: Seamless operations
New Waterfront: An authentic Bahamian experience
New Marina: Ready for the luxury yachts
Nassau, The Bahamas
New Health Protocols: Ready for the post Covid era
$200 million invested in cruise ports during the pandemic
Nassau Cruise Port will feature a new state-of-the-art cruise port & waterfront area. Antigua Cruise Port completed a new pier that can host mega ships.
All 26 GPH ports are ready to host cruise calls with updated health & safety protocols.
New
globalportsholding.com
Discover Puerto Rico Like a Boricua In Puerto Rico, we have a unique name that honors our Island heritage. It represents our rhythms, our flavors, our state of mind, and our way of life. We call ourselves Boricua. Around the Island, you will find a vibrant and rich culture that will help immerse you in our music, food, and customs. We invite you to experience Puerto Rico the Boricua way. The weather stays warm all year, meaning you can have a sun-kissed vacation no matter when you visit. The Island’s high season is between November and February (which is roughly how long the holiday season lasts on the Island!), so if you’re planning your stay during those dates be sure to book your hotel early!
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An Inclusive Destination The Island embraces diversity and enjoys many of the same rights as the United States. That’s why this archipelago is the top queer-friendly destination in the Caribbean, boasting a lively LGBTQ+ scene with plenty of activities and attractions throughout the Island. Also, Puerto Rico celebrates two annual pride parades. When visiting in June, you can participate in the Island’s local LGBTQ+ Pride Parades in San Juan or Boquerón. This first parade happens on June 5th, 2022, in the Condado district and travels from Parque del Indio, through Ashford Avenue, and towards Parque del Tercer Milenio at the
entrance of Old San Juan. You’ll enjoy the festive energy with performances by local LGBTQ+ artists. You can then take some time to explore Old San Juan and dive into the culture and history of this UNESCO World Heritage Site. After sunset, you can tap into the city’s vibrant nightlife by visiting popular LGBTQ+ locations like El Cojo, Tía María Liquor Store, La Sombrilla Rosa, Kweens Klub and many others.
and pristine beaches. This laid-back yet charming municipality is home to Boquerón, one of the most popular beachside neighborhoods that feature kiosks, themed restaurants, local shops, and a relaxed atmosphere. For three days starting on June 10th this year, the town will host Boquerón Pride, where you will find energetic parties, local flare, and lots of LGBTQ+ pride flooding the Poblado in Cabo Rojo.
Located on the Island’s southwest coast, Cabo Rojo is a popular town with stunning landscapes
Come celebrate inclusivity, equality, and – above all else, love!
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Distrito T-Mobile Just steps away from the Puerto Rico Convention Center, you will find Distrito T-Mobile. This new entertainment venue embraces Puerto Rico’s culture and vibe with a plethora of places to drink and dine. It is the ideal trendy spot to meet locals and experience Puerto Rican, flavors, dance, arts, and our world-renowned rum culture.
jíbaro during the sugar cane industry. At the center, the bar design emulates a traditional alembic that will surely be a conversation starter. Enjoy fine dining at its best, with elevated plates that go through the wood fire stove. The chef and kitchen team source local ingredients to create unique dishes like the exquisite rum teriyaki black sea bass or the sweet plantains in aged rum.
For foodies, Distrito T-Mobile showcases Puerto Rican cuisine that will delight your palate. All of the restaurants have a view of the main Popular Plaza, so you will be immersed in the venue’s ambiance while you enjoy your bites. You can start your culinary adventure at La Barrita del Lado tasting local crafted cocktails with Puerto Rican rums. At Sazón Cocina Criolla you will enjoy staple Island dishes and discover Puerto Rico’s culinary favorites like mofongo, chuletas kan kan, asopao, or arroz mamposteao with seafood and meats. At La Central by beloved local Chef Mario Pagán, you will find a space that honors Puerto Rico’s
If you are in the mood for a more casual, sporty food experience, you can visit Pudge’s Pizza which is owned by Puerto Rican Hall of Fame Catcher Iván “Pudge” Rodríguez. Here you will find baseball memorabilia to get your big game mood on. And Arena Medalla, puts Puerto Rico’s quintessential beer front and center while the lively ambiance raises your spirits.
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Whether you’re a food-centric traveler, history buff, art lover, sightseeing enthusiast, music seeker, or beachgoer – Puerto Rico has an adventure waiting just for you.
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SEQUENCE OF EVENTS WEDNESDAY, JUNE 1 2:00 PM - 7:00 PM Conference Registration (Convention Center - 2nd floor) 6:00 PM - 8:00 PM Private Platinum Member and Cruise Executive Reception @ District TMobile (Sponsored by Toro Verde Urban Park) THURSDAY, JUNE 2 8:30 AM - 11:30 AM 9:00 AM - 6:00 PM 9:00 AM - 10:00 AM 10:15 AM - 11:15 AM
Coffee Break (Convention Center - Ballroom B Foyer) Registration (Convention Center - 2nd floor) Opening Ceremony (Convention Center - Ballroom B) Top of the Lines Showcase (Convention Center - Ballroom B)
Moderators:
•
Michele M. Paige, CEO, Florida-Caribbean Cruise Association
•
Adam Ceserano, President, Florida-Caribbean Cruise Association
Speakers:
•
Carol Cabezas, President, Azamara
•
Tom McAlpin, President & CEO, Virgin Voyages
•
Richard Sasso, Chairman, MSC Cruises USA
•
Harry Sommer, President & CEO, Norwegian Cruise Line
11:30 AM 1:00 PM 1:00 PM 6:30 PM -
1:00 PM Lunch (Convention Center - Ballroom A) 3:00 PM Heads of Government Forum *By Invitation ONLY (Convention Center - Room 102 A/B) 6:00 PM One-on-One Meetings (Convention Center - Meeting Rooms 201-209) 8:00 PM A Taste of Puerto Rico Reception (Convention Center - 2nd floor)
FRIDAY, JUNE 3 8:30 AM - 10:00 AM 9:00 AM - 10:30 AM
Coffee Break @ Workshop (Convention Center - Ballroom B Foyer) Workshop: Creating a Successful Cruise Destination For Now and the Future (Convention Center - Ballroom B)
Moderator: Russell Benford, Vice President, Government Relations, Americas, Royal Caribbean Group
Speakers:
•
Geoff Burleton, Director, Shore Excursions, Operations & Development, Celebrity Cruises
•
Gina Dunnett, Director, Land Product Development, Azamara
•
Albino Di Lorenzo, Sr. Vice President, Port Operations & Government Relations, MSC Cruises USA
•
Emilio Freeman, Vice President, Itineraries & Destinations, SeaDream Yacht Club
•
Marie McKenzie, Vice President, Global Ports & Caribbean Government Relations, Carnival Corporation
9:00 AM 11:00 AM 12:30 PM 2:00 PM 6:30 PM -
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6:00 PM 1:00 PM 2:00 PM 6:00 PM 8:00 PM
Registration (Convention Center - 2nd floor) One-on-One Meetings (Convention Center - Meeting Rooms 201-209) Lunch (Convention Center - Ballroom A) One-on-One Meetings (Convention Center - Meeting Rooms 201-209) Closing Reception (Sheraton Hotel Poolside)
SEQUENCE OF EVENTS PLEASE NOTE BADGES: All summit participants are asked to wear their badges at all times during the FCCA Summit. Badges will be required for admission to all social functions, business sessions and to utilize complimentary transportation services. DRESS CODE: All business functions, including the Summit Opening Ceremony, are Business Casual (Sport Jackets are optional for the opening ceremony) Evening functions are elegantly casual. The Member Line’s of the Florida-Caribbean Cruise Association would like to thank this year’s sponsors and strategic partners.
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It’s time to feel the embrace of the sun on your face, our historic trails under your feet, and our endless white sand between your toes. It’s time to book. Find out more at DiscoverPuertoRico.com/travel-professionals.
Puerto Rico
Old San Juan,
PARADISE AWAITS. IT’S TIME FOR PUERTO RICO.