FCCA Cruising Magazine 4th Quarter 2010 by Florida-Caribbean Cruise Association

FLORIDACARIBBEAN CRUISE ASSOCIATION Executive Committee

CRUISING

THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE Fourth Quarter 2010

Cover Story

Micky Arison Chairman & CEO Carnival Corporation

Spotlight 19 Cruise Lines Thanked for Boosting Saint Lucia Recover

Daniel J. Hanrahan President & CEO Celebrity Cruises 23 Santo Domingo Hosts 17th Annual FCCA Cruise Conference and Trade Show

Karl L. Holz President Disney Cruise Line Richard E. Sasso President & CEO MSC Cruises (USA) Inc. Kevin Sheehan FCCA Chairman, CEO Norwegian Cruise Line Stephen A. Nielsen Vice President, Caribbean & Atlantic Shore Operations Princess Cruises

FCCA Staff Omari Breakenridge Manager of Communications & Design

15 Christmas Docks In the Tropics

Departments 7

President’s Letter

Cruise Industry News & Platinum Highlights

56 Meetings and Greetings With the FCCA

29 Cruise Lines’ Purchasing of Caribbean Products Takes Center Stage at the FCCA Cruise Conference & Trade Show

33 Puerto Rico and San Juan: Gateway to the Caribbean

Terri Cannici Director, Special Events Adam Ceserano Senior Vice President James Kazakoff Senior Director, Event Operations

Features 30

Rethinking Insurance for Your Tour Operation

FCCA’s First Ever Central American Cruise Conference Seeks to Help an Emerging Cruise Product Actualize and Maximize Its Benefits

Celebrity Adds to the Solstice Class with Eclipse

The Yachts of Seabourn Grows Its Line but Stays True to Its Roots

Ensenada Offered FCCA’s Service Excellence Programs

FCCA Online Auction Again Generates Philanthropy Money for the FCCA Foundation

Jessica Lalama Executive Assistant George Orellana Research & Membership Coordinator Justin Paige Communications & Marketing Administrator Michele M. Paige President Florida-Caribbean Cruise Association (FCCA) 11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Website: www.f-cca.com • E-mail: info@f-cca.com Cruising Magazine © 2010 ~ All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to info@f-cca.com

FCCA Member Lines AIDA Cruises • Azamara Club Cruises • Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Disney Cruise Line • Holland America Line • MSC Cruises (USA) Inc. • Norwegian Cruise Line P&O Cruises • Princess Cruises • Royal Caribbean International • Seabourn The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

Fourth Quarter 2010 • Cruising Magazine 5

President’s Letter “The best way to predict the future is to create it.” -Peter Drucker

With the change of the year comes the prospect of our own change. The blank slate of the fresh calendar offers a chance to throw it all away, but we must not be distracted by these delusions of destruction. Yes, we need to see the errors and learn from our mistakes, but it is our business as usual that has paved this path and will lead us to our destination.

(Left to right) Mario Gonzalez Lafuente, Executive Director, Puerto Rico Tourism Company; Michele M. Paige and Jaime Lopez, Chief Development Officer, Department of Economic Development and Commerce, Puerto Rico.

It is not through sudden, drastic change that progress is made, but through preparation and practice. We set a game plan or make a diagram; we build on our current relationships and expand our opportunities.

This edition of Cruising should show some of these plans and relationships, along with their importance and incorporation into business models. Puerto Rico shares how they are taking large steps to further increase their tourism by incorporating these aforementioned plans, just in time for the 2011 FCCA Conference and Trade Show; Saint Lucia shows how beneficial and supportive relationships can be through the assistance they received from Member Lines; Ensenada also highlights the importance of partnerships in the help they received from FCCA’s Service Excellence Workshop; AON focuses on the significance of preparation when it comes to insurance and disaster relief; and FCCA events, such as the 2010 Conference and Trade Show; upcoming first annual Central America Conference; and Online Auction, show some of the ways that the FCCA can be your partner. I hope you can find something to inspire, assist or at least entertain you. May your year move swiftly and touch down lightly. Best regards,

Michele M. Paige President, FCCA

Fourth Quarter 2010 • Cruising Magazine 7

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Cruise Industry News & Platinum Highlights Port of Los Angeles Completes One Megawatt Solar Project on Rooftop of World Cuise Center

The Port of Los Angeles recently completed its World Cruise Center solar rooftop project, a 71,500 square foot, one megawatt system capable of generating approximately 1.2 million kilowatt hours of electricity annually to the Los Angeles Department of Water and Power energy grid. The solar photovoltaic installation, which is expected to result in an annual $200,000 energy cost savings to the Port of Los Angeles, is the first phase of a solar power program that will eventually provide the Port with 10 megawatts of solar system generation capacity. The $10.8 million project includes a total of 1.16 million square feet of rooftop solar panels, larger than the size of a football field. Three additional project phases are slated for completion over the next five years.

Port Everglades for its improvements to Cruise Terminal 18, which was developed through a public/private partnership with Royal Caribbean Cruises Ltd. to homeport the world’s largest cruise ships, Oasis of the Seas and Allure of the Seas. Port Everglades competed for the award against the ports of ABP Southampton and Le Havre, France. Judges were comprised of executives with experience in relevant areas, members of Seatrade Insider's global editorial team, cruise consultants, analysts and association experts from around the world. Port Everglades recently completed a 15-year agreement with Carnival Corporation that includes renovating four cruise terminals.

and tourism director for the Port of New Orleans. The Port anticipates 94 ship calls carrying 513,000 passengers in 2010. Jumonville predicts ship calls in the year 2011 will rise to 140, an increase of 53 percent, and the number of cruise passengers will hike up to 750,000, an increase of 46 percent, all in just one year. The Port is on track to exceed a 1 million passenger count by year 2012.

Guaymas Prepares For 2011 Cruise Season

Cruise Lines Increase Vessel Calls Through New Orleans

Port Everglades 2010 Port of the Year

Carnival Cruise Line, Norwegian Cruise Line and Royal Caribbean International Cruise Line have entered into separate agreements with the Port of New Orleans to homeport their cruise vessels in New Orleans.

Seatrade Insider named Port Everglades "Port of the Year" during the 2010 Seatrade Insider Cruise Awards ceremony at the historic Opera House in Nice, France, on November 30. Seatrade presented the award to

“These agreements confirm the Queen City of the South, New Orleans, as a major cruise destination and again redefine the Crescent City as one of the fastest growing cruise ports in the world,” said Robert Jumonville, cruise

Guaymas is ready once again to welcome tourists from all around the world to the new state of the art international cruise center with an innovative Santa Fe style and magnificent facilities, which include commercial shops that offer regional tribal art from Sonoran Artisans, the famous Cortez Pearl Farm, “Bacanora” the regional drink, Sonoran Craftworks, original candy and an international food restaurant bar. Guaymas is an open window to the world of many species and ecosystems from the Sea of Cortez; it`s as close as you can get to paradise. Fourth Quarter 2010 • Cruising Magazine 9

Cruise Industry News & Platinum Highlights That’s why luxury cruises like Azamara Club Cruises of Royal Caribbean Cruises Ltd., begin its arrivals to Guaymas for the first time in 2011, and Disney Cruise Line joins them in 2012 with the “Disney Wonder.”

Delight yourself with a worry free day including more than 20 attractions and services available for you, including the non-motorized water toys, such as kayaks, paddle boats, hammocks, swimming pool and much more!

Group at www.twitter.com/sellingatsea and Porthole at www.twitter.com/portholecruise. And on Facebook, The PPI Group’s page can be found at www.facebook.com/theppigroup.

Also continuing with the arrival program, Holland America Line will begin the cruise season with the cruise “Zaandam” on January 6th of 2011. We will continue working to provide an unforgettable experience to our visitors, as the new destination of the Sea of Cortez.

Live a memorable experience at the Mexican Caribbean in the best beach on Cozumel!

Martinique, a Call to Remember

Experience Playa Mia Grand Beach Park

Playa Mia Grand Beach Park is one of the main attractions on Cozumel Island and is the most visited destination by the cruise lines’ visitors due to the big variety of activities and high quality services that it offers. With an extensive experience in handling shore excursions, Playa Mia offers a white sandy beach and crystal turquoise waters, as well as private facilities on the Mexican Caribbean, creating an enjoyable, fun and relaxed atmosphere. 10 Cruising Magazine • Fourth Quarter 2010

The PPI Group Re-launches Websites, Joins Facebook and Twitter The PPI Group, which specializes in onboard and shoreside programs, custom publishing, and video production for the cruise industry, has re-launched its website, ppigroup.com. The site’s new design features greater functionality to explore services and allows potential shipboard port & shopping presenters to learn about and apply for employment. In addition, the company’s flagship consumer cruise travel publication, Porthole Cruise Magazine, has also relaunched its website — porthole.com — as part of the magazine’s 15-year anniversary in 2011. Besides the relaunch, Porthole will celebrate this milestone with a Special Anniversary Issue (March/April 2011), an industry party in March in Miami, and other promotions and events throughout the year. The PPI Group has also increased its social media presence with Twitter and Facebook accounts, providing even more interaction with readers, clients, and shipboard employees. Follow The PPI

(From left to right) Karine Roy-Camille, Tourism Commissioner of the Martinique Tourism Authority; Jeanie Barru, Cruise department, Martinique Tourism Authority; Mr. Mike Ronan, VP Government Relations, Caribbean Latin America & Asia, RCCL; Jacques Bajal, Cruise Department Manager, Martinique Tourism Authority at the FCCA conference in Santo Domingo.

The future is bright for the cruise sector in Martinique. One of the few remaining “undiscovered” yet completely modern ports in the Caribbean for U.S. cruise lovers, Martinique offers the charm of France, plus an unmistakably Caribbean Creole flair that’s impossible to resist. Now, as the newest Platinum member of the FCCA, the island stands poised to serve cruise passengers, and the cruise industry in general, as never before. Unique new attractions, like the aerial paths at the Balata Garden, Segway tours and the restoration of the La Savane Park in downtown Fort-deFrance, will soon combine with an expansion of the Tourelles Cruise Terminal to accommodate today’s largest ships and most discerning cruise passengers in style and comfort.

Cruise Industry News & Platinum Highlights Vibrant culture, exceptional cuisine, modern infrastructure, inspiring natural wonders – set sail to Martinique and experience it all!

Dolphin Cove Expands Operations

Dolphin Cove, the premier marine park in the Caribbean, recently expanded their operations with a new location in Lucea, Hanover. Called “Dolphin Cove Negril”, this magnificent property sits on 23 acres of sea front property with three beautiful coves. With Phase I now complete, one can interact with the dolphins in the largest lagoon in the world. Experience intimate snorkeling; pet and hold “debarbed” stingrays. Memories of a lifetime are captured on video and photographs. Great shopping is also available in the ultra-modern gift shops. Soon to be added will be the thrilling shark encounter and camel rides. Dolphin Cove’s growth has been phenomenal, and Jamaica’s west will have the ultimate marquee attraction. With it being listed recently on the Jamaica Stock Exchange, Dolphin Cove’s growth is expected to continue.

New Taxi Regulations Now in Effect in Antigua and Barbuda Regulations controlling vending and taxi operations in Heritage Quay, the duty-free shopping zone of the St. John’s cruise port, now require that all operators be duly registered to ply their trade. Effective November 22, the Police can arrest without a warrant, any unauthorized operator vending in the area. Meanwhile, the St. John’s Taxi Association has been recognized as the sole authorized taxi operator within the Heritage Quay area, while unauthorized taxi operators and vendors have been advised that they will no longer be allowed to operate. Business owners and the general public are encouraged to park their vehicles in designated private and public parking facilities. Heritage Quay will also see an increased police presence when cruise ships are in port. Ultimately, the new regulations will improve congestion, customer satisfaction and the overall experience of visitors to Antigua and Barbuda.

Quick Recovery for St. Vincent and the Grenadines Cruise Terminal

St. Vincent and the Grenadines Cruise Ship Berth was not spared from the relentless rains and winds of Hurricane Tomas, which battered the island on October 30, 2010. The pier sustained minor damages. Repairs and clean up had to be immediate to accommodate the calling of the Grand Princess within forty eight hours. In keeping with the Government’s initiative “Operation Recovery and Reconstruction,” Senior Officials of the SVGPA visited the Cruise Ship Terminal soon after the passage of the category one hurricane. The team assessed the damages and outlined a plan for restoration. This plan was immaculately implemented; little evidence of damage could be seen upon the arrival of over 2,500 passengers and crew on November 2, 2010 on the MV Grand Princess. The crew donated food and other supplies for persons in the shelters. In addition, other cruise lines affiliated to the FCCA donated supplies to the island.

Enjoy a Day-Cation! On the beautiful Island of Cozumel, on and over the turquoise crystal clear Caribbean waters of Mexico you will find one of Jimmy Buffett’s best locations yet! Stunning views, the best food, amazing cocktails and great snorkeling and swimming right from our sea deck. You will find a big dining area and a great variety of live sports broadcasting! Lie under the sun and hold your hand up when you’re thirsty or join in on the party action. Fourth Quarter 2010 • Cruising Magazine 11

Christmas Docks In the Tropics

n the Caribbean and Latin America, Christmas is not heralded by a white cloud of fresh snowfall. Nor does Santa travel by sleigh to bear his gifts to the deserving children. Instead, Old St. Nick can be found onboard a ship of one of FCCA’s Member Lines, as Santa has been cruising to these destinations and delivering smiles and presents to thousands of children for the past fifteen (15) years. This year, close to 7,000 kids who would not have had any presents under their Christmas trees (or a Christmas tree, for that matter) in 33 destinations throughout the Caribbean and Latin America were able to share in the yuletide festivities and joy because of this project put together by the FCCA Foundation, FCCA Member Lines and the efforts of many throughout the destinations. Covadonga Gomez, director for the Hotels & Tourist Associations of Acapulco and one of those who assisted in

organizing the event in their destination, shared an anecdote that displays the importance of this project: “I remember two (2) years ago, a 6-year-old child in his bed said to his mother when Santa gave him an action figure, ‘See, I told you he knew I was here.’ His mother later explained that due to his illness and costs of treatment, she had told her son that Santa would not be visiting him that year.” As Ms. Gomez also said, “This was the best Christmas for many children and a great present for Acapulco. I am sure that these gifts made one of the most memorable days for many children and their families.” Indeed, the significance is pretty clear, and the hard work is rewarded through every smile. This is why all those who assist with this project are so impassioned and excited to do so every year. Even cruise passengers get swept up in the emotion. “One highlight this year was meeting a couple who were not crew on the ship but Fourth Quarter 2010 • Cruising Magazine 15

actual guests who learnt that this was happening and gave their time to come ashore just for participation in this activity,” told the permanent secretary of the Virgin Islands.

ful. The day was filled with so much fun, frolic and excitement. It was just awesome. The little ones were so at home onboard with Santa and the crew, you could tell that they were definitely having fun.”

Carla Sinton, youth director of Carnival Valor, also shared this fervor and actually was grateful to assist: “Thank you so much for letting us be part of this special day. We had a great time interacting with the children & seeing their big bright smiles. FCCA really is a wonderful organization doing amazing things for so many children. I’m so glad we got to be part of that today.”

It would be difficult to not share the joy of the children as they received gifts while knowing that they would not have had this privilege without this project. It is too easy for some of us to take a “normal” Christmas for granted, but these children and participants truly enjoyed and appreciated every moment and will cherish their gifts for time to come.

This enthusiasm was also experienced by Sharon Williams, cruise liaison officer, Jamaica Tourist Board: “On behalf of our destination, Jamaica, a huge thank you to the FCCA for your kind consideration to treat over 400 children in our ports. This gesture is very much appreciated, the Carnival Team, as usual was so very energetic, creative, and help-

This is exactly why the FCCA Foundation exists—to improve the lives of those less fortunate throughout the Caribbean and Latin America, primarily for children’s causes. Every smile is a reminder of this mandate and is more than worth the $3 million provided for causes and projects like these.

Fourth Quarter 2010 â&#x20AC;˘ Cruising Magazine 17

Legendary Saint Lucia

Eons before the arrival of Columbus, the Arawak Indians would make their ritual escape to the sacred pinnacles of the beautiful Pitons in the cool dawn. As their whispers flowed with the mystical trade winds weaving between the mountains, they would become one with the Great Spirit, and rejuvenation would begin... ...Live the Legend.

USA Tel: 212 867 2950 s Canada Tel: 416 362 4242 s UK Tel: 207 341 7000 s France Tel: 33 1 48 25 74 60 slutour@candw.lc s Germany Tel: 49 69 89 00 9081 s Head Office: Tel: 758 452 4094 s Email:

CRUISE LINES THANKED FOR BOOSTING SAINT LUCIA RECOVERY  Tourism Minister Sees Deepening Of Relationship In 2011

he Florida-Caribbean Cruise Association (FCCA) and its member lines were thanked for helping Saint Lucia's tourism industry bounce quickly back from the recent hurricane. Tourism authorities on the Eastern Caribbean island—which for the fifth successive year was recently voted World's Leading Honeymoon Destination at the World Travel Awards in the United Kingdom—report that without the generosity of the cruise industry, Saint Lucia would not have returned to normalcy so quickly following the passage of Hurricane Tomas, a Category 1 storm, on October 30, 2010.

Numerous cruise liners sailed in needed support for Saint Lucia's businesses and communities affected by Hurricane Tomas, bringing in hundreds of tons of potable water for islanders, while the authorities completed important repair work caused by landslides at the John Compton Dam. Taxi drivers, merchants, restaurants, and hotels/resorts were able to resume their operations ahead of schedule because of the generosity of the cruise sector. "The quick action by the cruise lines was of enormous help for us and underscored the huge value of tourism to our recovery efforts," said Saint Lucia's Prime Minister Stephenson King, who reported Saint Lucia's attractions re-opened quickly because of the cruise industry's commitment to the island. Holland America's Noordam and P & O Cruises Oceana were the first of many vessels to resume their visits one week after the storm, bringing thousands of passengers who were able to experience the beauty of the island, which was featured on ABC's hit series, The Bachelor, in 2010. The passengers were cheered by the knowledge that, along with the imminent

beauty and wealth of offerings, the vessels also brought clothing, food, furniture, mattresses, and sheets and blankets, which were distributed to communities in need. "We are grateful to our cruise partners for their kindness, and thanks to the disaster preparedness of some of Saint Lucia's larger hotels, not only were they able to supply their own guests with safe water, but they were also able to share their stored, purified and desalinated water with surrounding communities," reported Guy Joseph, Saint Lucia's Minister of Communications and Works. "We are pleased that our Member Lines provided such significant assistance," said Michele Paige, FCCA's President. "Saint Lucia has a long-standing relationship with the cruise industry, so we are glad we could help them rapidly rebound," Paige added. Saint Lucia's local private sector representatives were also delighted to welcome this important cruise intervention after Hurricane Tomas departed. In fact, the once strained relationship between the cruise- and land-based sector was now a thing of the past, according to McHale Andrew, Executive Vice President of the Saint Lucia Hotel and Tourism Association (SLHTA). Speaking to reporters at the Point Seraphine Cruise Complex in Castries, Andrew thanked Captain Karin Stahre-Janson of Royal Caribbean's Serenade of the Seas, one of the cruise lines which donated urgent humanitarian supplies, including 220 tons of potable water to the nation. "Your support has helped sustain our vital tourism industry - it keeps our doors open for business, our nationals employed, and will ensure a sustained economic Fourth Quarter 2010 • Cruising Magazine 19

recovery of the island," said Andrew, who was impressed that the crew members rose to the challenge of reversing the ship's pumps to channel water onshore. Normally, cruise lines receive water when they come into port. Captain Stahre-Janson of Sweden said her cruise guests on board the Serenade of the Seas enthusiastically responded to the call during a cocktail reception the previous evening to assist Saint Lucian communities. "Through the grace of God, the amazing dedication of our communities, our government, utility companies and the commitment of our industry partners, including our cruise industry friends, Saint Lucia is already back, and we are stronger," assured Senator Allen Chastanet, Saint Lucia's Minister of Tourism and Civil Aviation, who greeted cruise passengers as they arrived in Castries after the storm. The tourism minister said Saint Lucia looks forward to deepening its relationship with the growing cruise sector, which continues to deliver immeasurable socio-economic benefits to the country and the region. He said human resource development was a critical part of the nation's 2011 agenda and

Commitment to Cruise Port Development

was pleased to report the start of an educational project spearheaded by New York's Monroe College, which has a campus on the island. Through theoretical and practical training onshore and onboard, the project prepares Saint Lucians for jobs and opportunities across the industry. "We also look forward to introducing our spices, chocolates, arts and crafts aboard the cruise ships in the near future as we showcase to passengers not only the breathtaking attractions of our country but the creative competencies of our island's manufacturers and exporters," said Senator Chastanet. In spite of the challenges brought by the hurricane, Chastanet added, "Saint Lucians remain buoyed by our collective resolve to resume business, to build better, and to continue striving for excellence.” Saint Lucia, blessed with undisputed beauty, warm hospitality and legendary attractions and experiences, is projecting continued growth in both its land- and cruise-based sectors in 2011. There is little wonder why this "Helen of the West" was named Best Caribbean Island by the widely read Porthole Cruise Magazine.

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Santo Domingo Hosts 17th Annual FCCA Cruise Conference and Trade Show By Chris Roberts

ase of flights and a monumental location attracted more than 1,000 delegates, cruise executives and dignitaries to the Dominican Republic for the FloridaCaribbean Cruise Association’s 17th Annual Conference and Trade Show from October 25-29, 2010. First time visitors to the Caribbean's second largest country were many, and there was a decisively international flavor enhanced by the attendance of government leaders and ministers of tourism.

Followers of Christopher Columbus’ travels confirm that Santo Domingo offers no finer tribute to the legendary explorer. Organized sightseeing tours afforded attendees a closer look at famed historic sites, as old as the 29 miles of walls surrounding the city—the oldest in the New World. The country also has a lock on sports talent, grooming baseball greats like Alex Rodriguez and Sammy Sosa, two of the numerous famous natives. Some of the record-setters for this conference were 90 Platinum guests converging to meet with cruise line executives. “More cruise executives were hosting one-on-one meetings this time,” summarized Jaime Lopez, chief development officer of the Puerto Rican Tourism Company. “That made it very productive.” Packed-house conference workshops and interactive panel discussions focused on destination development, insurance, emergency preparedness, and shore excursions. Panama’s

Minister of Tourism, Salomon Shamah, anchored a panel on improving the appeal of destinations, a re-occurring conference topic. He stated that 47 million Americans spend four nights a year outside the USA. “You cannot sell what is difficult to create,” he told the standing-room-only audience. “Be authentic in the product you are trying to deliver. The challenge is connecting what you are with the passenger.” Carnival Corporation's Giora Israel, senior vice president of port development, stressed to the audience that cruise lines are not in the destination development business. "We are in the vacation business," he said. "We serve 78,000 lobsters a week, but that doesn't mean we should be in the fishing business. We want to invest in those things which make a difference to the customers," he added. "We have to make our passengers happy, not just the ones on tour." Mr. Israel cited that 77 percent of his cruise line's revenue is ticket sales. The other 23 percent is an "endless source of other things," he said. Michael Ronan, vice president government relations for Royal Caribbean International, added his voice to the workshops. "Nobody goes on a cruise to only visit one port," he said. "When it comes to differentiation, let's not forget the 'human element,' which makes a destination memorable, like the bagpipe player on the pier in Scotland. People can make a difference and make the differentiation for a destination." Fourth Quarter 2010 • Cruising Magazine 23

Far and near Here are just as few developments discussed with cruise executives during the one-on-one meetings: Sarah Adams and managing partner, Pablo Rosenthal, traveled from London to introduce what they believe will become the bio-buzz of the Caribbean—Our Planet, a new interactive environmental center planned for Saint Lucia. We will be hearing more about “rain water harvesting.” Officials from Ponce, Puerto Rico were promoting the concept of branding their city's 300-year-old cultural richness. Located in the south of Puerto Rico, the city has 86 taxis, according to government spokesperson Carmen A. Martinez Aja. Liz Gammon from Iceland wasn’t off course. She breezed in to connect with cruise line executives who also handle calls in her home port of Reykjavik. Oscar Ortiz with Cabo Expeditions in Baja California came to promote his water sports in a destination that boasts a 15% annual growth rate of development. Two representatives of ACP, the authority operating the Panama Canal, made the rounds promoting the $5.5 billion expansion of the locks, scheduled for completion in 2014. The new locks will allow larger cargo and cruise ships to make the transit. Marco Mora, general manager for Costa Rica tour company TAM, came to inform cruise planners about the new passenger airboat tour in Puerto Limon. Steven Hites, president & director of St. Kitts Scenic 24 Cruising Magazine • Fourth Quarter 2010

Railway, announced that five new train cars will be added in the next four years. Plus, a new locomotive is being built in the United States. Colin Piper hit the ground running, touting his country— Dominica (please don’t confuse it with the Dominican Republic). The head of Dominica’s tourism agency was in Santo Domingo to keep their tourism product in the forefront. “When you think of the Caribbean, you think of the sun, sand and sea. We’re the rainforest paradise and nature,” said Mr. Piper, adding that Dominica expects to attract 530,000 passengers in the coming year. The Minister of Tourism for El Salavador, Lic. Jose Napoleon Duarte Duran, and his development manager Lic. Marta Cristina Morales, came to introduce their country's assets and encourage more cruise lines to add El Salvador to Panama Canal itineraries. Did you know their currency is the US dollar? And in case the trend has not captured your attention yet, Paddle Boarding is growing in popularity. It is now a staple for water sports rentals at Princess Cays, Princess Cruises' private island. Other Conference Highlights Key note speakers at the opening ceremony were Kevin Sheehan, CEO of Norwegian Cruise Line and FCCA Chairman, who welcomed the delegates, and Rick Sasso, president of MSC Cruises (USA) and Cruise Line International Association's (CLIA) marketing committee. Mr. Sasso delivered a visual presentation about how the cruise industry has changed from the days of The Love Boat, now experiencing 7.4 percent annual growth with a $40 billion economic impact.

Fourth Quarter 2010 â&#x20AC;˘ Cruising Magazine 25

Based on new-builds on order, between now and 2013, there will be a new ship introduced every 62 days. The largest number of participants to date assembled for the 17th annual Trade Show to promote their destinations, products and services. David and Elaine Dick have been participating exhibitors for as many years as there have been trade shows. "It's beneficial to our business of selling 'cool and hot' products," said Mr. Dick. He also commented that while traffic was good, "it would be interesting to invite local media and the general public to get more exposure, since this trade show is truly an international, special event." Winners of the annual FCCA Essay Contest were heralded during the opening ceremony. Taya Russell, 10, from Freeport, Bahamas, and Michael D. Vante, from St. Thomas, USVI, skillfully handled the topic: "What Can My Destination Do to Become More Competitive in the Global Tourism Market." Sans Souci Ports, S. A. hosted conference participants with an extraordinary Welcome Party held at the Museum of the

26 Cruising Magazine â&#x20AC;˘ Fourth Quarter 2010

Royal Homes (Museo de las Casas Reales), one of the most interesting sites of the Oldest City of the New World. The event was centered in this historic site, with 3 exciting areas and offered an unforgettable experience. Each area had live music as well as gourmet stations, specially designed by Chef Philippe Mongereau, exclusively for all the FCCA participants. During the event, private guided tours were available in the museum, and it was an interesting combination of modern dĂŠcor with colonial beauty. Anne Sommerfeld with Iberoservice in Spain described the gathering as magical and memorable: "This was the perfect location in the heart of the city. Historic characters of the era in their costumes mingled with guests, while the music and food spoiled the senses." The Dominican Republic Night Extravaganza, organized and sponsored by the Dominican Republic of Tourism, was staged in the decorated terminal facility at the port of San Souci. Fine china and silverware, along with colorful centerpieces added a touch of glamour to the event, complimented by the musical group "Rhodes Band."

Fourth Quarter 2010 â&#x20AC;˘ Cruising Magazine 27

Cruise Lines’ Purchasing of Caribbean Products Takes Center Stage at the FCCA Cruise Conference & Trade Show

t the 2010 FCCA Cruise Conference and Trade Show, the FCCA reacted to the cruise industry’s demand for a return to the conference’s core roots and delivered a strong purchasing presence to the forefront of the week’s activities. Headlined by the Trade Show’s Caribbean Purchasing Pavilion, which showcased vendors and suppliers from various Caribbean destinations and displayed their goods and services to the purchasing representatives amongst the attendees, the initiative to reinvigorate the FCCA’s core purchasing roots was extremely successful. Purchasing executives from the 14 Member Lines, as well as representatives from broad line distributors such as Sysco, Starboard and Global Marine, were on hand and eager to meet with and discuss potential business with the suppliers there to see them. The week’s purchasing activity also saw a roundtable workshop, where vendors and suppliers were encouraged to interact directly with the purchasing executives and come together to find

ships was covered, leaving attendees with a clear understanding of how they should present their products in order for them to be viable options for the cruise lines to purchase.

the best way for their products and services to be purchased for use on board the cruise vessels. This rare opportunity to be face to face with such a powerhouse of purchasing executives proved to be one of the most valuable sessions in the week for the vendors that participated. “The mission of this directive is not to simply sell a Caribbean supplier a badge or booth space,” said Michele Paige, president of the FCCA. “It is also to help educate them on the fundamentals of how the cruise lines actually purchase the goods and services that are used on board.”

“I believe this year’s purchasing initiative was a successful step in the direction of bringing the FCCA Purchasing Sector to the forefront of this association,” said FCCA Purchasing Chairman Alvin Dennis of NCL. “I have met with various suppliers in attendance at this event and hope that some real business comes from these interactions.”

The roundtable discussion was alive with interaction, and FCCA Purchasing Chairman Alvin Dennis of Norwegian Cruise Line explained the ABC’s of the purchasing process to the various vendors in the room. The discussion led by Mr. Dennis detailed the methodology of how the cruise lines go about purchasing, covering a broad range of regulations, practices and procedures. Everything from USDA regulations to how the products are delivered to the

The FCCA plans to delve further into the purchasing sector in 2011 and has promised to develop more workshops, sessions and dedicate even more tradeshow space to the upcoming conference in Puerto Rico. “This year has been just a taste of what’s to come for the Caribbean Suppliers interested in doing business with the cruise lines,” said Michele Paige. “We are very excited about further developing the bridge between buyers and sellers within the cruise industry.” Fourth Quarter 2010 • Cruising Magazine 29

RETHINKING INSURANCE FOR YOUR TOUR OPERATION An Annual Review of Aon’s FCCA Global Tour Operator Liability Insurance Program as presented in the FCCA’s 17th Annual Conference & Tradeshow in Santo Domingo, Dominican Republic You may be thinking, “I don’t really need insurance.” To that, we say: Most likely you do, and for reasons other than meeting cruise line contract requirements. The intent of the FCCA Global Tour Operator Program is to protect passengers, tour operators and cruise lines. Accidents and disasters can and do happen, and if your business is not adequately insured, it could lead to financial hardship when your operation is deemed unsafe and tours are discontinued. In most cases, injured passengers seek damages from the tour operator and cruise line. Inevitably, any negative publicity affects the cruise and tour operator industries, resulting in a decline in passenger demand for tours. A review of claims involving injury to cruise line passengers set the tone for Aon’s insurance workshop during the FCCA’s 17th Annual Conference & Tradeshow in Santo Domingo. Noted panelists included cruise line executives, Aon and Chartis team members, and Jerry Hamilton, litigation expert in maritime claims with Hamilton, Miller & Birthisel, LLP. Aon opened the session by discussing the benefits of participating in Aon’s Global Tour Operator Liability Program and outlining year one program accomplishments. Overall, program benefits remain unchanged year over year and are as follows: • Program access for all FCCA members • Insurer that has the financial stability to respond to catastrophic claims • Insurer that is committed to the cruise line and tour operator industries • Coverage for a full range of tour activities • Worldwide coverage to include U.S. jurisdiction • Meets the insurance coverage standards of FCCA member lines • Creates a formal partnership between the FCCA, tour operators, and underwriters • Safety and loss control strategies geared toward improving the overall risk profile of the group leading to premium decreases over time • The most competitive premiums available, given the risk profile of group and long-term sustainability of the program The workshop covered important topics, such as policy premiums, primary/local policies, safety credits, and implementation of waivers for all tour activities. Panelists stressed the importance of waivers and provided sample waiver language for member operators to review in greater detail with a legal advisor in their local jurisdiction. Chartis WorldSource reviewed the claims reporting guidelines and discussed the importance of reporting incidents in an accurate and timely manner to both Chartis and the primary/local insurer. Chartis also shared their experience in managing international liability programs from a servicing and claims standpoint. During the session, Aon and Chartis expressed ongoing commitment to transparency extending to claims and all other aspects of the program, such as premium and underwriting. As such, the team released a comprehensive analysis of 2010 program losses, including data on frequency, severity, and exposing high risk areas. Looking forward to 2011, loss control strategies will again focus on reducing the claim frequency and severity of the program. Continued emphasis will be placed on identifying best practices for transportation providers and the management of subcontracted operations. Among the various safety and loss control initiatives discussed, implementation of waivers generated greatest interest among member operators. We look forward to continue serving the FCCA and its members and building a long term successful insurance program. For additional information on the FCCA Global Tour Operator Program, contact Hellen Mena - 305.961.6231 - Hellen.Mena@aon.com 30 Cruising Magazine • Fourth Quarter 2010

Expertise. Just Ask The Florida-Caribbean Cruise Association. Aon focuses on delivering value and impact to all our clients, and as a result, Aon is the world’s leading broker of insurance services. Just ask the Florida-Caribbean Cruise Association. As the FCCA’s endorsed broker for the Global Tour Operators Liability Insurance Program, Aon delivers value in a variety of areas, including: • General Liability / Third-Party Liability Coverage • Contingent Auto Liability Coverage • Contingent Watercraft Liability Coverage • Claims Consulting Services • Loss Control Services With more than 40 Aon and Aon Affiliate offices located throughout the Caribbean and Latin America, we stand ready to serve the needs of the FCCA membership.

To inquire about Aon services for FCCA Members, contact: Hellen Mena Savitt, Aon Risk Services, p: +1.305.961.6231, e: hellen_savitt@ars.aon.com

Puerto Rico and San Juan: Gateway to the Caribbean

ew places on Earth can boast of having the combination of natural beauty and urban attractions that Puerto Rico has. While the entire island offers a rich bounty of Nature’s beauties, San Juan offers attractions as diverse as its five hundred year old city, museums, galleries, shopping centers and excellent restaurants. Moreover, Puerto Rico has a key geographical location that makes it the gateway to the southern and eastern Caribbean. Puerto Rico is a quality destination and its quality proposition is a comprehensive one, encompassing our people; our products, our services, our ecosystem and our lifestyle. 32 Cruising Magazine • Fourth Quarter 2010

This year, as we host the annual Florida-Caribbean Cruise Association’s Conference and Trade Show, we hope that those of you that are attending the Conference can also come to know us as a destination that can contribute to growing your business. Growth & Development Strategies

First, we have improved air access to the island, which has resulted in additional frequencies and new routes from cruise feeder markets. We have also devoted time and energy to improving the passenger’s experience by providing more information and promotional materials on the destination for passengers.

Puerto Rico has worked hard to contribute to the cruise ship industry, and we are already seeing results from a multi-year growth and development strategy. This strategy seeks to facilitate everyone’s growth by reinforcing major initiatives that ultimately benefit the entire sector.

In product enhancement, we have developed a new operational plan and broadened the available excursions for passengers, thanks to the introduction of new attractions, such as the Toro Verde ecological adventure, where visitors glide through a rainforest canopy

on a lengthy cable system, providing them with a real bird’s-eye view of the treetops and their ecology. For children, we also have a new Natural History Museum and the Punto Verde eco-park, where they can learn about nature and how we can best preserve and protect our natural environment. These new attractions only add to the experience of visiting El Yunque Rainforest, the only tropical rainforest in the U.S. Forest Service system.

Memorandum of Understanding with several Caribbean islands to identify initiatives to promote homeports from San Juan. We entered into a partnership with the Florida-Caribbean Cruise Association and are expanding our relationships with individual cruise companies to promote more home port visits and extend passengers’ length of stay.

Puerto Rico has also embarked on a multi-year redevelopment program for the San Juan Waterfront, which will provide any number of new attractions, hotels, parks, and trails for pedestrians and bicyclists, while also interconnecting the waterfront with the old city, the Convention Center District and the Condado area. This program will enhance the historical Old San Juan, described by Conde Nast as a “treasure in a teacup” and recognized by Travel and Leisure Magazine as one of the preferred tourism cities among travelers.

San Juan is currently served by 12 cruise lines and is home port to six of them. While Puerto Rico’s cruise ship business has matured over time, there is still much room for growth. The island has seen a 34% increase in home port passengers. The forecast for 2011 is that total visitors will grow by 8%, the first overall industry increase in five years. We are the main homeport facility in the Caribbean, receiving half a million homeport passengers per year for a total of 1.2 million passengers per year. Additionally, we are the best-prepared destination in the region for provisioning cruise ships.

We have also formed different strategic alliances that benefit the cruise ship industry. Of particular importance in this regard, we have entered a

New Cruise Ships Serving Puerto Rico

Air access is one of the greatest advantages we have as a homeport. By being the gateway to the southern and eastern

Caribbean, Puerto Rico makes it far easier for cruise lines to reach the other islands, given the shorter traveling distances and subsequent savings in fuel. As a transit destination, we also have distinct advantages, in that Puerto Rico’s overall destination offer is the best in the Caribbean, given our diversified land product and superior infrastructure. And our proximity to other islands makes Puerto Rico an easy stop. This year, Puerto Rico is glad to receive newly built ships that have included San Juan in their itineraries. The newly built cruise ships visiting Puerto Rico this year include the Celebrity Eclipse, the Nieuw Amsterdam, the MSC Magnifica and the Silversea Silver Spirit. Industry Incentives Puerto Rico has developed what has become the standard incentives model for the cruise ship industry in the Caribbean. The incentives law establishes a fund to promote the island’s cruise ship industry, providing cruise lines with incentives for provisioning locally, for increasing the volume of passengers visiting the island, a destination incentive, a frequent visit or Fourth Quarter 2010 • Cruising Magazine 33

homeport incentive and a transit incentive, among others. These incentives are from a joint fund that operates with $5 million from the Puerto Rico Tourism Company and another $4 million from the central government’s General Fund. Expanding Port Visits Mayagüez and Ponce are also beginning to attract cruise ship visits. As Puerto Rico’s principal port in the western end of the island, Mayagüez has made major improvements to its port facilities and offers visitors easy access to the island’s principal surfing destinations. Ponce is rapidly becoming a major trans-shipment port in the Caribbean, yet is also an especially attractive tourist destination, given the city’s extraordinary XVIII and XIX Century architecture,

the world-renowned Ponce Art Museum and attractions such as Hacienda Buena Vista, an outstanding example of a XIX Century coffee plantation with a still working, water-driven mechanized processing facility. We are also redeveloping the former naval base at Roosevelt Roads. The base will become a major resort and residential area, and its port will provide cruise ship visitors with easy access to the island’s eastern end and its various attractions, including the outlying islands of Vieques and Culebra. Conclusion There is no doubt that the cruise market has a significant economic impact on Puerto Rico, or that the island is good for the cruise ship business. The cruise industry generates close to five thou-

sand jobs and has an impact of more than $240 million annually on the island’s economy. Further, we know that the cruise ship visitor is a captive market for promoting land stays, as 62% of cruisers that explore a vacation destination return to it as stay-over guests. Homeport passengers have an average pre/post stay of almost two nights in San Juan. And cruise ship passenger expenditures in San Juan have an economic impact of over $180 million per year. These figures are just a glimpse of how we all benefit from the cruise ship industry and the promise Puerto Rico holds for the industry’s future growth. We look forward to meeting with FCCA’s members during next year’s Conference in San Juan, where we’ll be proud to have you enjoy Puerto Rico and discover how Puerto Rico does it better.

FCCA’s First Ever Central American Cruise Conference Seeks to Help an Emerging Cruise Product Actualize and Maximize Its Benefits

n May of 2011, the Florida Caribbean-Cruise Association will focus its attention on one of the cruise industry’s most rapidly emerging markets, Central America. The FCCA is creating a specialized forum where the cruise industry can meet to discuss individual issues that affect the 7 countries making up Central America—Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama— along and Colombia. The FCCA will launch its first annual FCCA Central American Cruise Conference to cater specifically to the unique needs and goals that the destinations of Central America have. The FCCA Central American Cruise Conference will take place in San Pedro Sula, Honduras in 2011. “Roatan, Honduras’ main port of cruise arrivals will have the secondhighest cruise in calls in all of the Americas, second only to Cozumel, Mexico, by 2012,” said Michele Paige, president of the FCCA. “This made our decision to name Honduras our first host destination a rather easy one.”

Central America is still relatively new to the cruise industry, and this conference aims to play an integral role in the growth and strengthening of the market. From to 20052010, Central America’s cruise market saw a 29% increase in passenger calls, an alarmingly high growth percentage, which proves a further confidence in the health of this market and the need to learn from the wealth of information and experience that the FCCA and its partners has to offer. The FCCA anticipates over 300 delegates, along with representation from all 14 of the Member Lines. Registration will only be open to public and private sectors from Central America and Colombia to ensure that the focus remains solely on the issues that they face. For more information on or to register for this conference, you can contact James Kazakoff, senior director, event operations, at james@f-cca.com.

Passenger Arrivals & Cruise Calls 2005/2010 Comparison

Fourth Quarter 2010 • Cruising Magazine 37

Celebrity Adds to the Solstice Class with Eclipse

elebrity’s new Eclipse incorporates its past successes of the Solstice class, which includes Solstice and Equinox and feature magnificent vistas and 85% of all staterooms with sweeping veranda view, along with the impressive passenger-tospace ratio established for the class and the focus on passenger flow to serve all guests fully, courteously and timely.

Other remnants of the Solstice class include AquaSpa and AquaClass (a fully equipped spa and specially created stateroom experience); the Lawn Club (a half-acre grass packed top deck); the Hot Glass Show (a glass-art studio adjacent to the Lawn Club that provides glassblowing demonstrations); the Martini Bar and Crush; the Ensemble Lounge; Michael’s Club and the Deck 4 Entertainment Court, which acts as a secondary atrium, gathering place and open entertainment area. There are several new innovations

onboard Eclipse, like is its wholly new dining alternative—Qsine. This dining venue developed by Jacques Van Staden offers a unique and playful approach to familiar dishes from around the world. It takes common food and changes its recipe and presentation into something that truly is “Uniquely Unordinary.” For instance, a simple order of meatballs at Qsine will yield a trio of Kobe beef with cheddar cheese and marinara sauce, veal with

mushrooms and marsala sauce and turkey meatballs with cranberry sauce and sage gravy; Popcorn Fish comes as bite-sized battered and fried codfish in a popcorn box; spring rolls are served on bouncy springs. Plenty of other dining options—from full dinner to coffee and gelato—are also scattered around the ship, such as the main dining room, the Moonlight Sonata Restaurant; the Oceanview Café, Fourth Quarter 2010 • Cruising Magazine 39

which offers buffets and casual dinners; an outdoor grill for burgers and fries; AquaSpa Café for lighter fare; Café al Bacio, which has a menu of coffees and pastries; the Gelateria; and Bistro on Five, serving crepes, paninis and salads. The specialty restaurants are Qsine; Murano, the French/continental top-ofthe-line venue; Tuscan Grille, an Italianthemed steakhouse; and Blu, a private dining room reserved for passengers booked in AquaSpa cabins. Eclipse also incorporates Celebrity and Apple’s new iLounge SM, a hip and modern Internet café offering passengers easy access to the Internet, the latest gadgets and inspiring classes. On the Eclipse, this takes form as twentysix (26) workstations arranged to face a 56-inch flat-screen teaching monitor that features Apple-trained Celebrity techs that teach classes for iPhoto, iMovie and iWeb. It will also have a store selling iPods, MacBooks and accessories and on-hand techs to assist passengers with hardware and software issues, including help accessing devices and websites while onboard. Windows workstations will also be available. The Celebrity Eclipse Theatre will be 40 Cruising Magazine • Fourth Quarter 2010

the premier live venue performance venue on Eclipse. It will accommodate a large audience and provide a comfortable, intimate atmosphere in which to enjoy production shows, beautiful music arrangements and original comedy shows. Other unique features, like Cellar Masters and its tour, tasting and education of a large variety of wines from around the world, really separate the innovative, high-class and high-energy ideas that are separating Celebrity from its competition. Continuing on the tradition of the Solstice class, inside cabins only account for 10%, and of the 90% of ocean view accommodations, almost all of them have verandahs; only 70 outside rooms do not. The interior utilizes space well and has created extra space in the bathroom by rearranging the plumbing inside the walls. The two (2) Penthouse suites provide a 389 square foot haven complete with a living room/dining room, full bar, two 52-inch flat-screen TV’s and a baby grand piano. There are 64 other levels of suites ranging from 300-590 square feet. The 130 AquaClass staterooms include an extended range of spa-oriented cosmetics, gels and bath prod-

ucts; upgraded linens; Frette robes and slippers; healthy snacks and beverages served daily; exclusive room service menu of salads, whole grains and healthy dining choices; and access to Blu. Plenty of options are available onboard for children, such as the basketball court; video arcade; Shipmates room (a play area for kids aged 3-5); Fun Factory (ages 6-11); X-Club (hangout for 12-17 year olds); organized activities broken into five age groups: Shipmates (3-5), Cadets (6-8), Ensigns (9-11), Tweens (12-14) and Teens (1517). People of any age can enjoy the Movie Theater, tennis court, 3 pools and fitness center. Those of age can enjoy Quasar, the nightclub, Fortunes Casino, Passport Bar and many other options. Eclipse offers 418 cabins that accommodate three or four persons and 121 cabins with connecting doors. Eclipse truly finds a way to be large yet intimate and populated while never seeming crowded. Plan the vacation of the lifetime aboard Eclipse as it makes its way throughout the Mediterranean & Canary Islands; Northern Europe, Scandinavia & Russia; Paris & London; and more.

Design Value Functionality & Quality

Collection AllSpice Design by Dominique and Alain Vavro

The Yachts of Seabourn Grows Its Line but Stays True to Its Roots

he Yachts of Seabourn has recently undergone a project to increase its capacity by more than 200 percent through the addition of three ships: Seabourn Odyssey (released June 2009), Seabourn Sojourn (released June 2010) and Seabourn Quest (being released Spring 2011). Reflecting the rest of the fleet, all three are ultra-luxury, allsuite vessels accented by extraordinary levels of personalized service, with nearly one staff member per guest. The smallest vessels currently under construction by a major cruise line, all three new additions make the most of their intimate scale, with yacht-like atmospheres and the ability to access uncommon and interesting destinations. Virtually identical from stern to stern, each new addition to the Seabourn fleet carries a maximum of 450 travelers. Each vessel offers all-suite accommodations, menus by renowned celebrity Chef Charlie Palmer and an open-bar policy throughout.

Seabourn Sojourn boasts 225 superbly appointed luxury suites, ninety percent of them (197) with verandas. Suites are spacious, with 13 categories ranging in size from 295 to 1,182 square feet of indoor space. Verandas add an additional 65 to 505 square feet of outdoor living area, spacious enough for private al fresco dining. All suites have expansive ocean views framed by either a picture window or the glass doors of the veranda. Guests can enjoy comfortable living areas and one queensize or two twin beds. Suites are outfitted with walk-in closet with personal safe, interactive flat-screen TV with music and movies, makeup vanity, and comfortably sized granite

bathroom with separate bath and shower, soaps by Hermes and L’Occitane and bath products by Molton Brown. A personal bar and refrigerator are stocked according to guest preferences, coordinated before arrival. All suites are maintained to the highest order by personal suite stewardesses who set a welcome scene with touches such as drawing a warm scented bath from the Pure Pampering therapeutic bath menu upon request or sprinkling rose petals on the bed at night. A new feature of Seabourn’s new yachts is Seabourn Square, an innovative concierge lounge inviting guests to access every shipboard service in a relaxed, living-room atmosphere designed to encourage sociability. The Square includes a library, upscale shops, an outdoor terrace and a coffee bar, as well as concierges ready to respond to every request. Six lounges and bars invite guests to gather throughout the day and evening to share laughter, drinks and tales of the day’s adventures. An open-bar policy ensures there are no chits to sign. And, of course, gratuities are neither required nor expected. During the day, lounge poolside while savoring a frozen fruit sorbet, a beverage of your choice and a chilled towel. Challenge other guests to a game of bridge or enjoy a cooking demonstration with the chef. Water-ski or sea kayak from the onboard marina, or savor Caviar in the Surf, delivered with Champagne on a surfboard bar. The fun doesn’t stop when the sun goes down, as each evening offers an array of entertainment options. There’s a six-piece band and cabaret in the Grand Salon; blackjack and Fourth Quarter 2010 • Cruising Magazine 45

other gaming in the casino, classical guitar in the Observation Bar, and dancing in The Club nightly. The Yachts of Seabourn also offer classic and first-run movies during Movies Under the Stars, complete with popcorn. Then there is Dessert Under the Stars, with fine treats from the chef. And on special nights, a romantic evening of Dancing Under the Stars. Each of the new Yachts of Seabourn offers a sanctuary of health and fitness known as The Spa at Seabourn – each spanning two decks, the largest on any ultra-luxury vessel at 11,400 square feet. One highlight of the new spa is a Spa Villa located on Deck 10. The spa villa is available for guests to book along with their treatments, and features a treatment area large enough for duet treatments, complete with shower; a bathtub big enough for two; a private balcony for sunbathing; a full living room area; a double daybed for relaxing and even a dining area where healthy snacks can be enjoyed. The two-deck spa features seven treatment rooms on Deck 9, including a “Garden Villa” room with a spa tub on the balcony and two treatment beds for indoor or outdoor partner massages and a “dry float” room with a heated waterbed-like device that is used in treatments such as seaweed wraps and other rejuvenating body wraps. A unique feature of the relaxation area is a Kneipp Walk Pool. This shallow, circular pool is separated into regions of very warm and chilled water. By walking around the pool, the combination of changing pressures, temperatures and motion improves capillary circulation, aiding in the cleansing of toxins, increasing hormonal balance and reducing stress. This is especially beneficial to guests who have recently made long flights, which are known to create increased risks in the capillary system in the legs. The spa also features an outdoor deck space for spa guests to relax in the sun, a relaxation room with heated loungers, two unisex herbal steam/sauna rooms, and also separate steam rooms and saunas in each of the men’s and women’s areas. The fitness room features cardio and strength equipment, a studio for fitness classes, a Kinesis Wall and an area for Thai massages. A full-service salon offers a full range of services, including a “nail buff bar” which serves as a social area offering manicures and pedicures, smoothies and other drinks. Guests can indulge from a collection of treatments gleaned from ten Eastern cultures, from Chinese reflexology to aromatherapy. Expert therapists will custom design treatments to match guests’ desires. Personal trainers are available to develop a customized workout plan using state-of-the-art fitness equipment, including cardio, strength and weight training. 46 Cruising Magazine • Fourth Quarter 2010

The world is Seabourn’s port of call, with more than 220 destinations including: Europe: Greece, Turkey, Dalmatian Coast, Italy, France, Scandinavia, Russia, British Isles, Norwegian Fjords, Mediterranean, Red Sea, Spain, Rivers of Western Europe, Slovenia, Portugal North America and The Caribbean: Barbados, Antigua, B.V.I., Puerto Rico, Martinique, St. Lucia, Grenada, St. Vincent, Grenadines, Nevis, St. Kitts, St. Thomas, U.S.V.I., Guadalupe Asia: Thailand, Vietnam, India, China, Singapore, Malaysia, Sri Lanka, Africa and The Middle East: Egypt, Jordan, Oman, United Arab Emirates South & Central America: Argentina, Peru, Ecuador, Uruguay, French Guiana, Chile, Panama, Belize, Costa Rica, The Amazon.

Ensenada Offered FCCA’s Service Excellence Programs

or its first time, the port of Ensenada, in Baja California, Mexico, has just completed training workshops focused in excellence customer service and an important overview of the state of the cruise industry. More than two hundred taxi drivers, tour-operators, tourist vendors & shops, tour guides, hotel, bar and restaurant operators and employees were trained in service’s best practices by two workshops at San Nicolas Hotel & Casino, Ensenada, on December 7th, 2010.

The Florida-Caribbean Cruise Association (FCCA), by request from the Ensenada Cruise Committee, in conjunction with Baja Secretary of Tourism, the Ensenada Convention and Visitors Bureau, and the Chamber of Commerce, organized a successful series of workshops: Taxi Pride Program and Service Excellence Program, both offered by Mr. Adam Ceserano, Vice President of FCCA (Miami, Florida) and George Orellana, trainer. In the official opening ceremony, the Secretary of Tourism of Baja California, Mr. Juan Tintos Funcke, expressed that these courses form part of a series of actions for the tourist sector, with the aim to improve the competitiveness of Ensenada and to recover the tourism of Cruises in the port of Ensenada. Fourth Quarter 2010 • Cruising Magazine 49

Both workshops, “Taxi Pride Program” and “Service Excellence”, were directed to taxi and bus drivers, transport operators, specialized tourist guides, hotel, restaurants and shops staff with first hand contact with cruise passengers, in order to provided practical experience, instruction of training and information to show ways to improve service to cruise passengers, focusing in commitment, professionalism and customer service values. At the same time, attendees learned more about the state of the cruise industry, statistics, motivations and habits of cruise passengers, in order to continue working in improving and achieving the differentiation of Ensenada as a better cruise option. Mexico is an outstandingly beautiful country with deep history and culture, and the authorities are working to let visitors know its grand mixture of the best to offer in each of the country’s port destinations that received cruise passengers. Therefore, Ensenada is making strategic alliances with other destinations with which it shares cruise ship routes, as well as marketing and promoting activities in Long Beach Cruise Terminal, where homeport operations are based for Ensenada itineraries. Locally, the distribution of tourist guides and the projection of promotional videos on board cruise ships will prepare visitors for what to expect. In addition, promotional campaigns are being developed, focusing on promoting cruise passenger return, to repeat the experience moving through other means and extending their stay for more days. Each year, approximately one half million cruise ship passengers experience this thriving seaport’s incomparable hospitality that is seeped in tradition and flavored with a

50 Cruising Magazine • Fourth Quarter 2010

cosmopolitan twist. Enhancing Ensenada’s warm and friendly ambience are its exceptional shopping, outstanding dining, diverse recreational activities, and rich array of natural, historical, and cultural attractions. Located 60 nautical miles south of San Diego, Ensenada has been one of Mexico’s top three most visited ports-of-call for major international cruise lines for more than 25 years. Cruise ship calls are delivered by top international cruise lines, such as Carnival Cruise Lines, Royal Caribbean International, Princess Cruises, Holland America Line, Celebrity Cruises, among others. With regular weekly itineraries departing from Los Angeles, Long Beach and San Diego, and including ports of call like Catalina Island, Cabo San Lucas and Hawaii, this is certainly a well-traveled destination. Cruise ship passengers who wish to avail themselves of guided tours can choose from a variety of 16 affordable 3-6 hour shore excursions that include championship golf, horseback riding, ocean kayaking, off-road adventure expeditions, and wine country experience with world class gastronomy for unique pairing (Ensenada’s Wine Country produces nearly 90% of Mexico’s grapes and wines). Other excursions feature tours of the landmark Riviera Civic, Social and Cultural Center, a former hotel and gambling casino built in the 1930s; Bodegas de Santo Tomás, Baja California’s oldest winery founded in 1888; La Bufadora, a remarkable natural blowhole that spews seawater and foam high into the air; the legendary Hussong’s Cantina, museums; several fine art galleries; a civic plaza; a waterfront boardwalk and park; sport fishing docks; marinas; the largest open-air seafood market in northern Baja California; and many more exciting experiences. Cruise Ensenada! For more information: www.proturismoensenada.org.mx www.enjoyensenada.com

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FCCA Online Auction Again Generates Philanthropy Money for the FCCA Foundation

n its fifth year, 2010’s edition of the annual FCCA Online Auction produced more than $20,000 for the FCCA Foundation and its efforts to improve the lives of those less fortunate throughout the Caribbean and Latin America. Since its inception, the Foundation has contributed over $3 million and assisted thousands of lives. It is through events like these that the Foundation is able to produce the funds used to help those in need via efforts like the Holiday Gift Project, disaster relief and much more. And it is because of our benefactors that these events are made possible. Without the donations from our generous and caring members, this auction would never have come to fruition. So it is with an open heart and the utmost appreciation that we—the FCCA—and the thousands of those in need throughout the Caribbean and Latin America would like to thank the following companies for their contributions:

Aruba Cruise Tourism; Renaissance Aruba Resort & Casino; and L.G. Smith’s Steak & Chop House: Weekend Getaway for 2 in Aruba—Spend One Perfect Weekend on One Perfect Island Virgin Excursions LLP & Virgin Port Services and The Inn at BlackBeard’s Castle: 4-Night Stay for 2 in a King Room at The Inn at BlackBeard’s Castle Goddards Shipping & Tours, Hilton Barbados; Courtesy Rent-a-Car; Aerial Trek, Segway Barbados; Cockspur Beach Club; and Barbados Concorde Experience: 5-Night Hotel/Tour/Car Rental Package for 2 in Barbados CCS Tours: One-Week Villa Vacation for 8 in Montego Bay, Jamaica Martinique Tourism Authority and Carib Recept- Karukera Tours: 5-Night Hotel/Tour Package in Martinique

Royal Caribbean International: 7-Night Alaskan Cruise for 2 Celebrity Cruises: 7-Night Caribbean Cruise for 2 MSC Cruises (USA): 7-Night Caribbean Cruise for 2 in a Balcony Stateroom Carnival Cruise Lines: 7-Day Cruise for 2 in Ocean View Cabin Princess Cruises: 7-Day Caribbean Cruise for 2 Disney Cruise Line: 3-Night Bahamian Cruise for 2 Aboard Disney Dream Belize Tourism Board; Hugh Parkey’s Belize Adventure Lodge; and Bak-a-Bush Adventures: 8 Day/7 Night Hotel/Tour Adventure Package for 2 in Belize Go With Gus Tours and Posada el Delfin: 5 Day/4 Night AllInclusive Package for 2 in Livingston, Guatemala

52 Cruising Magazine • Fourth Quarter 2010

Coordinacion de Servicios Maritimos; Posada del Hidalgo Hotel; Misión Hotel; Mirador Hotel; and Santa Anita Hotel: 4-Night/4 Train Hotel Exploration and Train Ride through Copper Canyon, Mexico Port of Cartagena; Capilla del Mar: 4-Night Stay for 2 at Capilla del Mar in Cartagena, Colombia Atlantis Bahamas: 3-Night, 2 Person Stay and Play at Rotyal Towers, Atlantis, Paradise Island Sand Dollar Sports and Wyndham Resort & Spa, Cozumel: 7 Days/6 Nights for 2 at the Adults-Only, All-Inclusive Wyndham Resort and Spa, Cozumel, and $450 Tour Voucher Honduras Tourism Board and Anthony’s Key Resort: 7Night, All-Inclusive Package for 2 at Anthony’s Key Resort, Roatan, Bay Islands Honduras

El Cid Resorts and Fly High Zip Line Cozumel: 2 AllInclusive Nights for 2 at Hotel Marina El Cid Spa & Beach Resort at Puerto Morelos, Mexico Colon 2000; El Panama Hotel; Gamboa Resort; and Playa Blanca Resort: 6 Nights Throughout Panama with Tours

Superior Room at Presidente InterContinental Guadalajara, Mexico Tropical Tours and Royal Villas Resort, Mazlatan: 7 Nights for 2 in a Junior Suite Tropical Tours and Ramada Resort, Mazlatan: 3-Night Stay

Cruise Ship Excursions; Frenchman’s Reef and Morning Star Marriott Beach Resort; Pesce; Café Amici; and the Cellar: 4Night Stay for 2 in St. Thomas’ Frenchman’s Reef and Morning Star Marriott Beach Resort, Tours from Cruise Ship Excursions and Dining from Pesce, Café Amici and the Cellar Discover Mexico Park and Presidente InterContinental Hotels: 2-Night Stay for 2 in Ocean View Room at Presidente InterContinental Cozumel, Mexico & 2-Night Stay for 2 in a

Tropical Tours and Las Flores Beach Resort, Mazlatan: 4Night Stay for 2 in Suite Tropical Tours and Pueblo Bonito Emerald Bay Resort & Spa of Mazlatan, Mexico: 3-Night Stay in Junior Suite Tropical Tours and Hotel Playa Mazlatan: 3-Night Stay for 2 Tropical Tours and Olas Altas, Mazlatan: 2-Night Stay

Fourth Quarter 2010 • Cruising Magazine 53

(Left to right) Stephen A. Nielsen, Vice President, Caribbean & Atlantic Shore Operations, Princess Cruises; Raul Candelario, Executive Director of the Treasury Commission, House of Representatives, Puerto Rico; Jaime Lopez, Chief Development Officer, Department of Economic Development and Commerce, Puerto Rico; Michel M. Page, FCCA; Mario Gonzalez Lafuente, Executive Director, Puerto Rico Tourism Company; David A. Candib, Director, Business Development, Carnival Corporation; Frederico Gonzalez-Denton, Director, Government & Community Relations, Latin America & the Caribbean, Royal Caribbean Cruises Ltd. and Miguel Diaz, Maritime Director, Port Authority of Puerto Rico.

56 Cruising Magazine â&#x20AC;˘ Fourth Quarter 2010